US2122500A - Display stand - Google Patents

Description

July 5, 1938. FA. SUNDERHAUF DI SPLAY STAND Filed April 17. 1936 Patented July 5, 1938 UNITED STATES PATENT OFFICE signor to Reynolds Metals Company,

New

York, N. Y., a corporation of Delaware Application April 1'1, 1936, Serial No. 74,986

1 Claim.

The invention relates to a display stand.

The object of the present invention is to provide a collapsible display stand or card designed for use on counters or the likefor displaying in retail stores various kinds of merchandise such as chewing gum and adapted to enable the goods to be displayed in a fully exposed and attractive manner and at the same time affording ample space for advertising matter.

A further object of the invention is to provide a collapsible display stand of this character adapted to be die cut or otherwise formed from a single piece of sheet material such as cardboard or any suitable die stock and capable of 0 being arranged in a flat compact condition for storing or transportation and adapted also to be easily and quickly set up and arranged for use.

It is also an object of the invention to provide a display stand adapted to receive a box of merchandise such as packages of chewing gum and capable of supporting such box in an inclined position for enabling the contents of the box to be readily seen and also for permitting ready removal of the packages of chewing gum or other contents ofthe box by a purchaser when a sale is made.

With these and other objects in view, the invention consists in the construction and novel combination and arrangement of parts hereinafter fully described, illustrated in the accompanying drawing and pointed out in the claim hereto appended, it being understood that various changes in the form, proportion and details of construction, within the scope of the claim, may be resorted to without departing from the spirit or sacrificing any of the advantages of the invention.

In the drawing:--

Fig. 1 is a perspective view of a display stand or card constructed in accordance with this invention and arranged for use, a box being shown in dotted lines.

Fig. 2 is a side elevation of the same, the upper portion of the back memberbeing broken away.

Fig. 3 is a plan view of the blank from which the display stand is formed.

In the accompanying drawing in which is illustrated the preferred embodiment of the invention the display stand which is formed from a single piece of sheet material such as cardboard or the like comprises in its construction a base I and an upright back member 2 extending upwardly from the base and hinged thereto at 3 by scoring in any desired manner such as partially cutting, creasing or perforating the sheet material.

The sheet material which may consist of any suitable die stock is die cut to form a single piece blank 4 of substantially rectangular form which is scored transversely at 3 to form the hingedly connected base I and back member 2. The blank is cut at 6 and scored at l to term a pair of spaced longitudinal combined locking and supporting flaps 8 located intermediate of lo the ends of the blank and tapered forwardly. The rear portions 9 of the longitudinal flaps 8 extend rearwardly beyond the transverse scoring 3 and are entirely out from the back member 2 to provide openings III in the back member at the hinge connection between the base and the back member. When the back member is swung upwardly from the plane of the base to an upright position the rear portions 9 of the longitudinal flaps 8 extend through the openings I0 and they are provided with recesses ll adapted to be turned into engagement with the back member at the upper edges of the openings l0 when the flaps 8 are swung upwardly from the plane of the base to an upwardly extending 2; supporting position as illustrated in Fig. l of the drawing.

The flaps 8 when swungupwardly from the position shown in Fig. 3 to that illustrated in Fig. l are arranged in abutting relation with straight side walls l2 of the openings l0 and the walls of the recesses ll engage the back member 2 at the front and rear faces of the same at the tops of the openings in and hold the back member against swinging movement. The back 35 member is provided at the top of the openings with-tapered depending projections l3 arranged adjacent the straight side walls l2 and adapted to permit the longitudinal flaps 8 to be readily swung past them and capable of holding the flaps 8 in engagement with the back member after said flaps 8 have been swung upwardly to their locking and supporting position. The depending tapered projections present inclined edges to the longitudinal flaps and enable the longitudinal flaps 8 to be readily swung past them without injury to either the flaps or the back member so that the display stand may be arranged in a fiat condition for shipping and storing and also quickly set up for use when desired.

The tapered longitudinal flaps present inclined upper edges I4 in advance of the back member adapted to support a box IE or other article as illustrated in dotted lines in Figs. 1 and 2 of the drawing. The bottom of the box IE rests upon 56 the front portion of the base to form the fronttransverse flap which is hinged to the base at the scoring l9 and is adapted to be svmng upwardly from the plane of the base to an inclined or upright position as illustrated in Figs. 1 and 2 v of the drawing.

The back member of the blank 4 is die cut and scored at 20 and 2| to form the rear transverse flap I! which is hinged at the scoring 2| and is adapted to be swung forwardly and upwardly as shown to engage the upper portion of the inclined box IS. The rear transverse iiap IT! is located above the openings l and is adapted to assist in retaining the box In on the inclined upper edges of the combined locking and supporting flaps 8. i

The box is aiso arranged between side brackets or braces 22 composed of vertical and horizontal members 23 and 24 arranged at right angles to each other and hinged together at their adjacent ends and hingedly connected at their ether ends to the base and the back member, respectively. The blank is scored at 25, 26 and 21 and is die cut at 28 to 1'0 in the bracket members 23 and 24 and side fiaps 9 and 39 at the inner side edges of the members 23 and 24. The line of scoring 3 which forms a hinge connection between the base and the back member is extended to the side edges of the blank to form the hinge connection 3| between the adjacent ends of the bracket members 23 and 24.

The bracket members 23 and 24 and the side flaps 29 and 30 thereof are adapted to be arranged in a flat condition in the plane of the base and the back member, as illustrated in Fig. 3 of the drawing, and when the back member is swung upwardly the bracket members are adapted to .be swung forwardly to positions at right angles to the planes of the base and the back member, respectively, as clearly illustrated in Figs. 1 and 2 of the drawing. When the bracket members 23 and 24 are arranged at right angles to each other as shown in Fig. 1 they are adapted to assist in retaining the box on the inclined edges I4 of thelongitudinal flaps 8. The side flap 29 is adapted to be folded back and arranged in a plane at right angles to the plane of the vertical bracket member 23 and the side flap 30 of the bracket member 24 is adapted to be folded downwardly against the side flap 29- as clearly shown in Fig. 1 of the drawing. The folding of the flaps 29 and 39 assists in maintaining the bracketor bracing members 23 and 24 in their extended position at right angles to each other and enables the bracket members 23 and 24 to cooperate with the longitudinal flaps 8 in retaining the back member in an upright position. The box IE- or other article when in position on the inclined edges of the longitudinal flaps 8 is located between the side brackets and also between the front and rear flaps and is supported in an inclined position to enable its contents to be attractively displayed and to be readily accessible for removal when a purchase is made.

The display stand or card may be ornamented in any desired manner and is preferably eonstructed of laminated die stock having an outer lamination of lustrous metal foil which contributes to the ornamental appearance and attractiveness of the display stand or card but the present invention resides in the structural characteristics of the display stand or card as the ornamental design thereof forms the subject matter of Besign Patent No. 99,223, dated April '7, 1:936.

What is claimed is:

A display device formed unitary from a generally square or rectangular blank by die-scoring and die-cutting and adapted to be shipped flat in a single layer of material and adapted to be readily assembled to support and display an article of merchandise, which includes a rear panel, a base panel hinged to said rear panel so that the two panels may be arranged at right angles, two side brackets which when the display is assembled each has a panel portion parallel and forward of the rear panei and a panel portion parallel and above the base panel and provided with marginal right angular turn-backs at the inside edges thereof, combined locking and supporting flaps of generally triangular shape diecut and die-scored in part from the rear panel and in part from the base panel adapted to lock the base and rear panels together at right angles and adapted for the support of merchandise in an angulated slanting position, parts of said side brackets having portions which are above the highest portions of said supporting flaps, and hinged lateral flaps die-cut and die-scored in both the rear and base panels adapted to act as stops for merchandise placed upon said locking and U supporting flaps, said brackets and said lateral fiaps being adapted to center and maintain the merchandise upon the said supporting flaps, all

'of said flaps and brackets being die-cut and diescored out of material lying within the original limits of the rear or base panel.

FREDERICK A. SUNDERHAUF.

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