US2100403A

US2100403A - Display device

Info

Publication number: US2100403A
Application number: US24470A
Authority: US
Inventors: Ralph J Mancuso
Original assignee: CARL PERCY Inc
Current assignee: CARL PERCY Inc
Priority date: 1935-06-01
Filing date: 1935-06-01
Publication date: 1937-11-30
Anticipated expiration: 1954-11-30

Description

NOV..30, "R MANCUSO` I DISPLAY DEVICE Filed June 1, 1955 5 sheets-shed 1 NOV- 30,' 1937- R. .1. MANcUso DISPLAY DEVICE P Filed June 1, 1935 3 sheets-sheet 2 R. J. MANcUso v 2,100,403

DISP`LAY DEVICE MM Wigm- Patented Nov. 30, 1937 STATES DISPLAY DEVICE Ralph J. Mancuso, Brooklyn, N. Y., assignor, by mesne assignments, to Carl Percy, Inc., New York, N. Y., a corporation of New York Application June 1, 1935, Serial No. 24,470

17 Claims.

The present invention relates to display devices for displaying merchandise, and more particularly to display devices for shop windows adapted to simulate a group of cartons or pack-- 5 ages.

In arranging a window display, it is customary to stack cartons or packages of merchandise to form displays thereof to attract prospective purchasers. Where original packages are used, a

l substantial quantity of merchandise is required `and considerable time is necessary to arrange the merchandise to best advantage. Many products deteriorate rapidly when placed in display windows and have to be sold as inferior packages l5. or be thrown away. To eliminate these difculties, manufacturers have designed display devices made from cardboard and the like, which simulate a group of packages of a particular product, arranged in pyramidal or other desired forms. 20 Such devices have superseded, to a great extent, the use of original packages for display, for the reasons noted above. The present types of display devices, however, are complicated in con,- struction, due to the number of parts utilized 25 and to the number of attached or glued portions. In addition, such devices are customarily shipped in collapsed or flat condition and have to be rearranged into display position when placed in a window. The devices used heretofore have a 30 number of tucked in portions, somewhat similar to the ends of a carton containing a tooth paste tube, which have to be tucked in to hold the device in display position. When it is desired to collapse the device, these tucked in portions and other parts have to be removed or rearranged,

requiring considerable time and effort.

The present invention aims to overcome these diiculties by providing a simple and inexpensive display device which is constructed of a minimum 40 number of parts and which can be quickly assembled in the manufacture thereof. In addition, the device may be instantaneously changed from a flat or collapsed position to a display position oy simple folding operations and may be 45 turned to its flat position by equally simple folding operations, thereby minimizing the time and skill required in arranging displays.

An object of the invention is to provide an attractive, inexpensive display device.

Another object of the invention is to provide a display device adapted to be made by simple cutting and creasing operations.

Another object of the invention is to simplify the manufacture of display devices by minimizing the number of parts and by simplifying the assembly thereof. l

Another object of the invention is to eliminate or minimize the numerous tucked in portions cornmonly found in display devices. 5

lAnother object of the invention is to provide a display device which can be readily set up by a simple folding operation and collapsedinto a substantially flat condition by an equally simple v folding operation.

A further object of the invention is to provide a collapsible display device which can be readily folded' into a substantially flat condition to facilitate packing and shipping.

Other and further objects ofthe invention will be obvious upon an understanding of the illustrative embodiment about to be described, Vor will be indicated in the appended claims, and various advantages not referred to herein Will occur to one skilled in the art upon employment of the invention in practice.

A preferred embodiment of the invention has been chosen for purposes of illustration and description and is shown in the accompanying drawings, forming a part of the specification, whereln- Fig. l is a perspective view, showing a preferred embodiment of the invention, with a portion broken away to illustrate the interior thereof;

Fig. 2 is a sectional View along the line 2 2 of 30 Fig. l, with portions in elevation to illustrate details thereof; the dotted position illustrates the movement of the parts through the first stage of the collapsing operation;

Fig. 3 is a top plan view illustrating in full lines the parts at the end of the first stage of the collapsing operation and illustrating, in dotted lines, the device in its nal collapsed position;

Fig. 4 Vis yan exploded view, taken from the 40, back of the device, illustrating the assembly thereof; l

Fig. 5 is a front view of the main display sheet before it is assembled;

Fig. 6 is a fragmentary View illustrating details 45 of the device;

sheets of'material, adapted to simulate various shapes of packages and various groupings thereof, one of which is illustrated in Fig. l of the drawings. In the operation of the device, the simulated stacks of articles rest upon the base of the device while on display. When it is desired to collapse the device, it is merely necessary to unfold the base of the device, in which case the pyramid or simulated group of packages passes through the upright sheet of material to the other side'thereof or, stated in another way, the.

` the score lines I2 and I2 and I4 and I4.

upright sheet of material, when the base thereof is straightened out into the plane of the upright sheet, moves from the plane of the back of the pyramid to the plane of the front of the pyramid. When in the latter position, the pyramid may be folded diagonally to make a flat package. When the base is in folded position and the upright sheet is in the plane of the back of the pyramid, the display is'substantially rigidly supported in position.-

Referring to the drawings, and more particularly to Fig. 1 thereof, there is shown a preferred embodiment of the invention, wherein an upright sheet I, with an integral folded base 3, serves as a support for a stack of packages which we shall term herein a pyramid, it being understood that this term is intended to include various simulated groupings of packagesgwhether in the form of a pyramid or otherwise. rThe pyra- `mid, as illustrated, comprises a lower portion 4 shaped and lined to simulate eight packages or cartons laid on their sides end to end in groups of fours. Above the portion 4 is a-second or middle portion 5 lined and shaped to-simulate tenV packages standing on their ends. vAY third or top portion 6 is lined and shaped to simulate six packages, in vertical position, forming the top of the pyramid. In a window, such a display has the appearance of actual cartons stacked in the relation shown. While the illustration in the drawings merely designates the outline of the packages, it will be understoodV that in actual manufacture the sheet I is lithographed or printed to conform to the usual carton design. It

will also be understood that while three groups of packages are simulated in the vpreferred embodiment, the invention contemplates displays with any desired number of groups and with various arrangements and shapes o f packages.

Referring more particularly to Figs. l, 2 and 3 of the drawings, it willbe noted that the display is formed essentially from two sheets of material such as cardboard. the second or back sheet 5E being shown more particularly in Fig. 4 of the drawings, where the two sheets I and 2 are'shown in an exploded view. The upright'or front sheet I is cut and folded to provide the base 3 and the tops and fronts of each of the simulated groups of articles numbered 4, 5 and 6.

Referring more particularly to Figs. 4 and 5, there are shown three slitted portions l, 8 and 9 on one side of sheet 'I, and .corresponding slitted

portions

1', 8 and 9 on the other side thereof.

A These slitted portions form, respectively, the vertical and horizontal end edges of the groups of

articles

4, 5 and 6, each slitted portion being adapted to form a top and side edge portion of a single group. In order to permit the sheet to be A folded into display position, there are a number Vof score lines, indicated by dot and dash lines. The heavy portions of the dot and dash lines indicate slits intended to weaken the score lines to make it fold more readily. It will be understood, of course, that continuous scoring or creasing can be used, if desired. The bottom front edge of the pyramid that is, the lower edge of the portion 4, is formed by the score line I0. The rear corner of the base 3 is formed by the score lines II and II, and preferably the side edges of the base are reinforced by suitable tabs or flaps 3 (Fig. 3) adapted to be folded and secured to the under side of the base. While these tabs are not essential, they prevent deformation of the side edges of the base during use. The tops I3 and I3 of the ends of portion 4 are formed by Likewise,.the tops I9 and I9 ofthe ends of portion 5 are formed by the score lines I5 and I5 and I5 and I6'. The top 2G of the pyramid is formed by the score lines II and I8. By comparing these reference characters, as shown in the fiat sheet in Fig. 5 and inthe perspective view of Fig. l, the folding operations will be clear. It will be helpful to keep in mind that the sheet I forms the entire Visible portion shown in Fig. 1, excepting the

end portions

2I, 22 and 23 of the simulated groups of cartons 4, 5 and thereof.

The construction of sheet 2, forming the back of the pyramid and the sides or ends 2|, 22 vand 23 of thesimulated groups of packages, is shown more particularly in Fig. 4, where the parts are shown bent in position to be assembled with and glued to the upright sheet I, it being understood that a flat sheet is cut into the desired shape and scored so that it can be bent into the shape shown in Fig. 2. 'I'he upright portion 24 of sheet 2 forms the back ofthe pyramid and the folded

portions

2l, 22, 23, and 2l', 22 and 23' form the ends of the simulated groups of

cartons

4, 5 and 3. The

aps

25, 21 and 28 adhere to the glued portions 26', 21' and 28 of the sheet I. In actual manufacture, the glue would preferably be applied to the

members

26, 21 and 28 but, for simplicity herein, it is indicated as applied to the sheet I. The flaps on the other side of the sheet 2 adhere to glued portions 25". 2'l"and 28".

When sheet 2 is secured to sheet I, as described, sheet 2 Vmay be folded either to the left or to the right so that it will collapse along diagonal score lines to form a at package, as shown more particularly in dotted lines in Fig. 3. When the base 3 is folded at right angles to sheet I, the parts I3, i9 and 23 are likewise pulled into their right angled position, as shown in Fig. 1, and the upright back portion of sheet 2 moves forwardly into the plane of the upright sheet I, while the front of the pyramid moves into the position shown in Fig. 1. With the pyramid in this position, it will be noted that it is reinforced throughout to withstand any necessary rough handling. 'In addition, it cannot be collapsed as long as it rests on its base because the base must be moved into the plane of the upright member I to collapse the display.

In order to provide additional stability and support for the pyramid, an easel 29 is cut from the back'of the member 2 and folded outwardly along the score line 30, as shown more particularly in Figs. 2. 3 and 4. A suitable lock 3| for the easel is also cut out and folded outwardly along the score line 32 so that the recesses 34 and 35 engage and lock the easelin its outer position.

It will be noted thatall of the parts described thus far have been constructed from two flat sheets of material. If desired, a third and smaller sheet 36 (Figs. 2, 4 and 6) may be glued to the back of the upright member I, with the lower edge thereof projecting over the upper end of the back of sheet 2. This auxiliary sheet 36 may be folded along the line 31 and may have recesses 38 therein adapted to receive the projections 39 on the member 2 to lock the parts in position and to hold the display device in its display position until these parts are unlatched or unlocked.. A detailed view of the interlocked parts is shown in Fig. 6.

A modified form of the invention is shown in Fig. 7, wherein the parts are the same as described above, except that an additional simulated group of packages 4Q, here shown as two in number, is added. This additional group of packages is formed from a hat object folded as shown in Fig. 7 to form two end portions 4l, which are glued to the front of the main pyramid. These glued end portions hold the additional packages in place. The upper part 42 may have a depending flap which is tucked in so that it can be removed to permit this portion to be folded about its diagonal score lines into collapsed position.V

In the manufacture of the device, the sheets I and 2 are stamped and the sheet 2 is folded, as shown more particularly in Fig. 4. Thereafter, the flaps 25, 21 and 2S are glued to the proper parts of the back of sheet i, which completes the formation of the essential parts of the display. Thereafter, the base 3 may be folded at right angles to the upper member I and the back of sheet 2 may be pressed forwardly into the plane of the sheet l, which fixes the display in display position. The sheet 35 and its associated parts automatically lock the display in this position until released by moving outwardly the bottom part of the sheet 36. In order to collapse the display, it is merely necessary to raise the lower end of sheet 33 to release the projections 39, release and return the easel 29 to its folded position, and thereafter fold the base 3 into the plane of the upright part of sheet I, which automatically forces the upright part of the sheet i forward into the plane of thc front of the pyramid. Thereafter, the sheet 2, which is in extended position on the rear of sheet l, as shown in Fig. 2, is folded along its diagonal fold lines, as shown in Fig. 2, into flat position. When thus folded, a number of displays may be packed singly or in groups, one on top of another and shipped without damage.

. In Figs. 8 and 9 another modification is illustrated which comprises three groups of packages of different sizes arranged in pyramidal form. The lower group of containers comprises a top portion 45 and a front portion 43 formed from the sheet l and side portions provided by flaps 4l attached to the back side of the front portion. The upper group of packages comprises a top portion 4S and a front portion 49 which extends downwardly beyond the simulation of the upper group of packages and is foldably connected to the top portion 45 of the lower group. The

portions

48 and 49 are likewise formed from the sheet i and are adapted to be folded into the plane thereof when the device is collapsed. 'Ihe sides of the upper group are provided by suitable iaps 5t? attached to the back of the front portion 49. These flaps preferably are connected together at the back of the device, (Fig. 9) and jeXtend downwardly to the plane of the base por- If desired, suitable outwardly extendtion 3. ing members El may be formed at the lower end of the flaps 5S adapted to maintain the device in upright position and prevent tipping thereof.

`The intermediate group of packages preferably is formed by a sheet 52 providing the top portion 53 and front portion 54 of the packages. Side portions or flaps 55 are foldably connected to the back of the sheet 52 and to the front of the sheet l. The top portion 53 preferably Vhas a cut-out part 56 therein adapted to nt about the front and the sides of the upper group so that the upper group of packages appears to be seated on the intermediate group'of packages. This form of display device is particularly advantageous where a manufacturer desires to advertise a product put up in three or more sizes. The large size may be shown in the lower group, the medium size in the intermediate group and the small size in the upper group.

It will be seen that the present invention provides an attractive display which can be made from two sheets of flat material by suitable cut and scored portions. The device may be readily assembled by adhesive applied to six flaps in the construction shown herein. Thereafter, by a simple manipulation, that is, by bending the base of lthe upright sheet forward, the display is brought into its display position and locked in this position. By an equally simple operation, the basemay be folded into the plane of the upright sheet, which permits the display to be folded along its diagonal lines into collapsed position. This eliminates the numerous tucked in parts utilized in previous constructions, and the various complicated manipulations necessary to change a pyramid from its display toits folded position and vice versa. The simplicity of the device is one of its important characteristics.

As various changes may be made in the form, construction and arrangement of the parts herein without departing from the spirit and scope of the invention and without sacrificing any of its advantages, it is to be understood that all matter herein is to be interpreted as illustrative and not in a limiting sense.

Having thus described my invention, I claim:

1. In a display device, the combination of a sheet of material providing a substantially upright display wall, said wall having a portion partially cut therefrom and foldable out of the plane thereof to form the front and top walls of a display formation, and a second sheet of material foldably secured to the foldable portion of said first sheet, said second sheet forming the side Walls of said display formation.

2. In a display device, the combination of a sheet of material having a base and an upright wall foldable with respect to said base, the portion of said sheet providing the upright wall having a portion partially cut therefrom simulating a plurality of articles arranged in stepped formation, said portion providing the front Walls of said articles being foldable with respect to said base and upright wall, and a second sheet of material having flaps foldably attached to the back of said portion,` said second sheet providing the side walls of certain of said articles.

3. In a display device, the combination of a sheet of material providing an upright display wall, said wall having a portion foldable out of the plane thereof to form the front walls of a display formation, and a second sheet of material4 having portions foldably secured to ther foldable portion of said first sheet, said second sheet being adapted to form the side and back walls of the display formation.`

4. In a display device, the combination of a sheet of material providing an upright display wall, said wall having a portion stamped therefrom and foldable out of the plane thereof to form the front and top walls of a display formation, and a second sheet of material attached to said first sheet forming the side and back Walls of the display formation, said back wall having an easel portion for supporting said display device.

5. In a display device, the combination of a sheet of material having a basse and an upright wall foldable with respect to said base, the portion of said sheet providing the wall having a portion stamped therefrom and foldable out of the plane thereof to simulate a plurality of articles arranged in stepped formation, said portion providing the front walls of said articles and being foldable with respect to said base and upright wall, and a second sheet of material foldably attached to said portion for lproviding the side walls of certain of said articles, said second sheet having a foldable easel portion formed integral therewith for supporting said display device.

6. In a display device, the combination of av sheet of material having a base and an upright wall, said upright wall and base having a foldable display formation stamped therefrom, and

a second sheet of material having portions at the sides thereof foldably attached to said stamped out portion, said second sheet being adapted toY provide side Walls for said display formation.

'7. In a display device, the combination of a sheet of material having a decorated display section, said display section having portions cut out at the sides thereof simulating the front and top walls of a plurality of articles, said display section having a plurality of folds therein vto permit said portion to be folded outwardly from said wall to form the displayand to be folded back into the plane of the sheet to collapse the display,

and a second sheet of material foldably attachedV tosaid first sheet providing side walls for said articles, said side walls being adapted to be folded outwardly through the cut out portions of said first sheet into display position and being adapted to be collapsed when said front and top wall portions are folded into the plane of said first sheet.

8. In a display device, the combination of a sheet of material having a display formation partially cut therefrom and foldable out of the plane thereof, said partially cut out portion having a plurality of folds therein to permit said cut out portion to be folded outwardly from the sheet to form the front and top walls of the display formation, and a second sheet of material providing side and back walls for the display formation and foldably mounted on the back of the cut out portion of said rst sheet, said second sheet having a plurality of folds therein to permit said side walls to be folded substantially into the plane of said first sheet to collapse the device. y

9. In a display device, the combination of a sheet of material having a foldable-portion forming the front and top walls of a display formation, a second sheet of Amaterial foldably attached to the back of the front walls of said first sheet and forming the side walls of said display formation, said second sheet having projections thereon, and a latch member on said rst sheet for engaging said projections to lock the display device in assembled position.

10. In a display device, the combination of a sheet of material having a base and an uprightY front Walls of said articles being foldable with respect to-said base and upright wall, a second sheetof material foldably attached to said portion for providing the side Walls of certain of said articles, said second sheet having projections thereon, provided with a recess, and means on said first sheet adapted to extend into the recesses of said projections to lock the display device in assembled position.

11. In a display device, the combination of a sheet of material having a base and an upright wall foldable with respect to said base, said sheet having a portion partially cut therefrom simulating a plurality of articles arranged in stepped formation, said portion providing the front walls of said articles being foldable with respect to said base and upright wall, a second sheet of material foldably attached to saidY portion for providing the side walls of certain of said articles, and a third sheet of material foldably attached to the front' of said first sheet, said .third sheet being adapted to be folded to simulate one or more articles.

122 In a display device, the combination of la sheetof material having the front and top Walls of a group of cartons arranged in display formation simulated thereon, said front and top Walls being foldably connected together, and said top walls being foldably connected to said sheet, said sheet being slitted to define the side edges of the top and front walls of certain cartons, whereby 'said top and front walls may be folded outwardly as a group from the plane of the sheet to simulate the respective wall portions of the cartons, anda second sheet of material having a plurality of portions'foldably attached to the display formation of said first sheet and havingrportions forming the side walls of the articles when the wall portions of said first sheet are folded outwardly.

13. In a display device, the combination of a sheet of material having the front and top walls of a group of cartons arranged in display formation simulated thereon, said front and top walls being foldably connected together and said top walls being foldably connected to said sheet, said sheet being slitted to define the side edges of the top and front walls of certain cartons, whereby said top and front walls may be folded outwardly as a group from the plane of the sheet to simulate'the respective wall portions of the cartons, and a second sheet of material attached to said first sheet, said second sheet having a back portion provided with means at the bottom thereof for supporting the display device and having portions forming-the side walls of the cartons of the display, said side walls being adapted to be Y projected outwardly through said slits in said Y first sheet and to fit against the side edges of the top and front walls when said top and front walls are folded outwardly.

14. In a display device, the combination of a sheet of material having the front and top walls of a group of cartons arranged in display formation simulated thereon, said front and top walls being foldably connected together and said top walls being foldably connected to said sheet, said sheet being slitted to define the side edges of the top and front walls of certain cartons, whereby said top and front Walls may be folded outwardly as a group from the plane of the sheet to simulate the respective wall portions of the cartons, and a second sheet of material attached to said first sheet, said second sheet having a back portion and portions forming the side walls of the cartons of the display, said side Walls being foldably connected to the back portion and the front walls of the cartons whereby said second sheet may be folded diagonally into substantially flat condition, said side walls being adapted to be projected outwardly through said slits in said rst sheet and to fit against the side.

edges of the top and front walls Vwhen said top and front walls are folded outwardly.

15. A foldable display pyramid, comprising the combination of a sheet having an upright wall slitted to provide the front and top walls of at least two groups of articles arranged in stepped relationship, the top wall of each of said groups being foldably connected to said upright wall of said sheet, means providing the sides of the articles foldably connected to the back of the front walls of the articles provided by said sheet, the lower edge of the upper group of articles being foldably connected to the top wall of the lower group of articles, and the lower edge of the lower group of articles being foldab-ly connected to said sheet.

16. In a display'device, the combination of a sheet of material providing an upright wall having portions simulating the front walls of a plurality of articles, cut out therefrom and foldable therewith, said articles being arranged in stepped formation to provide an upper group and a lowerl group, a second sheet of material foldably attached to said first sheet forming the side walls of certain of said articles and a third sheet of material extending about the lower portion`of said upper group of articles in stepped relation and foldably attached to the front of said rst sheet to provide an intermediate group of articles.

17. In a display device, the combination of a sheet of material providing an upright display Wall, said wall having portions partially cut therefrom and foldable out of the plane thereof to provide portions of at least two 'Walls' simulating a plurality of articles arranged in stepped formation with respect to the sides of the device, and a second sheet of material` foldably attached to the back of the portion foldable out of the plane of said first sheet and forming a third wall for certain of said articles.

RALPH J. MANCUSO.