US20080078685A1 - Efficient tissue roll configurations - Google Patents
Efficient tissue roll configurations Download PDFInfo
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- US20080078685A1 US20080078685A1 US11/540,424 US54042406A US2008078685A1 US 20080078685 A1 US20080078685 A1 US 20080078685A1 US 54042406 A US54042406 A US 54042406A US 2008078685 A1 US2008078685 A1 US 2008078685A1
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- United States
- Prior art keywords
- package
- case
- tissue
- roll
- logo
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- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D85/00—Containers, packaging elements or packages, specially adapted for particular articles or materials
- B65D85/67—Containers, packaging elements or packages, specially adapted for particular articles or materials for web or tape-like material
- B65D85/671—Containers, packaging elements or packages, specially adapted for particular articles or materials for web or tape-like material wound in flat spiral form
- B65D85/672—Containers, packaging elements or packages, specially adapted for particular articles or materials for web or tape-like material wound in flat spiral form on cores
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D5/00—Rigid or semi-rigid containers of polygonal cross-section, e.g. boxes, cartons or trays, formed by folding or erecting one or more blanks made of paper
- B65D5/42—Details of containers or of foldable or erectable container blanks
- B65D5/4204—Inspection openings or windows
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- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D85/00—Containers, packaging elements or packages, specially adapted for particular articles or materials
- B65D85/07—Containers, packaging elements or packages, specially adapted for particular articles or materials for compressible or flexible articles
-
- B—PERFORMING OPERATIONS; TRANSPORTING
- B65—CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
- B65D—CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- B65D2203/00—Decoration means, markings, information elements, contents indicators
Definitions
- Each tissue roll 10 is formed by winding a continuous web of tissue 26 around the longitudinal axis 20 to form an empty central bore 30 centered on the longitudinal axis 20 .
- the tissue 26 in the tissue roll 10 has an inner end 32 adjacent the central bore 30 and an outer end 34 at the outer surface 22 of the tissue roll 10 .
- the tissue 26 may be wound around a tubular core 36 , or the tissue roll 10 may be formed without a core 36 . If the tissue roll 10 has a core 36 , the inner end 32 of the tissue 26 may be attached to the core 36 using adhesive or other suitable means.
- the outer end 34 of the tissue 26 may be attached to the outer surface 22 of the tissue roll 10 .
- the tissue 26 may include score lines 40 at regular intervals that define a sheet 42 between two successive score lines 40 . In use, a tissue roll 10 is unwound by rotating the tissue roll 10 about its longitudinal axis 20 and drawing tissue 26 from the outer surface 22 .
- transmissent generally refers to permitting the passage of light, both in the sense of being transparent, in which objects may be seen clearly therethrough, and in the sense that light may be transmitted and diffused such that objects are not seen clearly therethrough.
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- Engineering & Computer Science (AREA)
- Mechanical Engineering (AREA)
- Packages (AREA)
Abstract
Presented is a package of tissue rolls, the package including two package sides, a package bottom, a package back, and a package top; a package front in a generally vertical orientation, the package front spaced apart from and generally parallel to the package back, wherein the package front and the package back are coupled to and generally orthogonal to the package bottom, the package front including a primary package logo having a logo axis; and a plurality of tissue rolls, each tissue roll having a roll height, a roll diameter, and a longitudinal axis, wherein each of the longitudinal axes are generally horizontal when the logo axis is generally vertical.
Description
- The invention relates to tissue roll configurations that improve efficiencies in material use, product handling, and product stocking and display.
- Because of tradition and the larger compressive strength of a tissue roll along its longitudinal axis, tissue rolls are always packaged such that the longitudinal axis of each roll is parallel to the front of the package but perpendicular to the bottom of the package. This essentially vertical orientation of the tissue rolls allows multiple rolls, multiple packages, and multiple cases to be stacked with less risk of crushing the tissue rolls on the bottom. For example, a package of twenty-four tissue rolls is packed either as a brick (four tissue roll diameters wide by two tissue roll heights high by three tissue roll diameters deep) or as a tower (three tissue roll diameters wide by four tissue roll heights high by two tissue roll diameters deep). Such restrictions in orientation, however, lead to inefficiencies in the amount of packaging material required and in the number of tissue rolls that can be shipped and handled.
- In addition, tissue sales categories are undergoing transformation as manufacturers and retail outlets offer double rolls, triple rolls, extended life rolls, and other variations of a standard roll. Markings on such rolls are often confusing to consumers who don't know what they are getting unless they pull a package off a retail shelf to examine the rolls themselves. This wastes time for the consumer and, once they do this, there is no guarantee that they will replace the package in an orderly or properly-oriented manner.
- In an increasingly demanding and competitive retail environment, there is a need for unique package and merchandising solutions critical to delivering on key customer desires, leveraging consumer insights, and delivering on the overall objectives of a business, while also delivering improved environmental sustainability.
- While particular aspects and/or individual features of the present invention have been illustrated and described, it would be obvious to those skilled in the art that various other changes and modifications can be made without departing from the spirit and scope of the invention. Further, it should be apparent that all combinations of such aspects and features are possible and can result in preferred executions of the invention.
- Current packaging solutions require more resources in terms of materials and handling time than they need to. Excessive packaging and inefficient shipping and stocking methods add to the cost of products. In addition, consumers seek simplified communication aids to understand what tissue products are in the packages on a retail shelf.
- A unique packaging, distribution, and merchandising solution supports new business ventures with key retailers/customers and provides an increased level of environmental sustainability that is a key initiative in the marketplace.
- The present invention relates to improved configurations for shipping and handling that reduce the time necessary for shipping and handling and also reduce the amount of packaging materials used, thus reducing the cost to put a product on a retail shelf.
- For example, in one aspect of the present invention, the invention includes a package of tissue rolls, the package including two package sides, a package bottom, a package back, and a package top; a package front in a generally vertical orientation, the package front spaced apart from and generally parallel to the package back, wherein the package front and the package back are coupled to and generally orthogonal to the package bottom, the package front including a primary package logo having a logo axis; and a plurality of tissue rolls, each tissue roll having a roll height, a roll diameter, and a longitudinal axis, wherein each of the longitudinal axes are generally horizontal when the logo axis is generally vertical.
- In another aspect of the present invention, the invention includes a package of tissue rolls, the package including two package sides, a package bottom, a package back, and a package top; a package front in a generally vertical orientation, the package front spaced apart from and generally parallel to the package back, wherein the package front and the package back are coupled to and generally orthogonal to the package bottom, the package front including a primary package logo having a logo axis; and a plurality of tissue rolls, each tissue roll having a longitudinal axis and a roll end surface perpendicular to the longitudinal axis, wherein each of the longitudinal axes are generally horizontal and perpendicular to the package front when the logo axis is generally vertical, and wherein at least a portion of the package front is translucent such that at least a portion of one roll end surface is visible through the package front.
- In another aspect of the present invention, the invention includes a case of tissue rolls, the case including two case long faces in parallel orientation, two case short faces connecting and perpendicular to the two case long faces, a case bottom, and a case top; a removable panel including a portion of one of the case long faces and a portion of one of the case short faces, at least a portion of the removable panel bordered by a frangible line. The case also includes a package including a plurality of tissue rolls, two package sides, a package bottom, a package back, and a package top; a package front in a generally vertical orientation, the package front spaced apart from and generally parallel to the package back, wherein the package front and the package back are coupled to and generally orthogonal to the package bottom, the package front including a primary package logo having a logo axis, wherein the package is oriented in the case such that the logo axis is parallel to the case short faces and perpendicular to the case long faces.
- In another aspect of the present invention, the invention includes a method for providing tissue rolls, the method including packaging a plurality of tissue rolls in a package including a package front defining a package front plane, a package bottom defining a package bottom plane, and a primary logo having a logo axis, wherein each tissue roll has a longitudinal axis, and wherein the tissue rolls are oriented in the package such that each longitudinal axis is parallel to the package bottom plane; and shipping the tissue rolls such that each longitudinal axis is generally vertical.
- In another aspect of the present invention, the invention includes a method for improving the volume efficiency for shipping rolls of tissue, the method including packaging a plurality of tissue rolls in a plurality of packages each including a package front defining a package front plane, a package bottom defining a package bottom plane, and a primary logo having a logo axis, wherein each tissue roll has a longitudinal axis, and wherein the tissue rolls are oriented in the plurality of packages such that each longitudinal axis is parallel to the package bottom plane; and assembling the plurality of packages in a case.
- The foregoing and other features and aspects of the present invention and the manner of attaining them will become more apparent, and the invention itself will be better understood by reference to the following description, appended claims and accompanying drawings, where:
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FIG. 1 is a perspective view of a tissue roll of the present invention. -
FIG. 2 is a perspective view of a package of the present invention including the tissue rolls ofFIG. 1 . -
FIG. 3 is a perspective view of an alternate aspect of a package of the present invention including the tissue rolls ofFIG. 1 . -
FIG. 4 is a perspective view of a case of the present invention including the packages of eitherFIG. 2 orFIG. 3 . -
FIG. 5 is a perspective view of a unit of the present invention including the case ofFIG. 4 . -
FIG. 6 is a perspective view of a trailer of the present invention including the unit ofFIG. 5 . - Repeat use of reference characters in the present specification and drawings is intended to represent the same or analogous features or elements of the present invention. The drawings are representational and are not necessarily drawn to scale. Certain proportions thereof may be exaggerated, while others may be minimized.
- It is to be understood by one of ordinary skill in the art that the present discussion is a description of exemplary aspects of the present invention only, and is not intended as limiting the broader aspects of the present invention.
- The invention relates to improved configurations for shipping and handling that reduce the time necessary for shipping and handling and also reduce the amount of packaging materials used, thus reducing the cost to put a product on a retail shelf.
- As used herein and unless otherwise described, the term “width” generally refers to the longest horizontal dimension of a structure, the term “height” generally refers to the vertical dimension of a structure, and the term “depth” refers to the shortest horizontal dimension of a structure.
- The consumer-oriented
tissue rolls 10 of the present invention are illustrated inFIG. 1 and include paper towels and bath tissue, also known as toilet paper and by other names. Eachtissue roll 10 is generally cylindrical in shape with aroll height 12 and aroll diameter 14. Thetissue roll 10 has a centrallongitudinal axis 20 therethrough, and anouter surface 22 that is generally parallel to thelongitudinal axis 20. Thetissue roll 10 also has twoopposing end surfaces 24 generally perpendicular to theouter surface 22 and thelongitudinal axis 20. Anexemplary tissue roll 10 of bath tissue has an as-packagedroll height 12 of approximately 4 5/16 inches and an as-packagedroll diameter 14 of approximately 3.9 inches. In various aspects of the present invention, the tissue roll dimensions may be of any suitable size. Anexemplary tissue roll 10 of paper towels has an as-packagedroll height 12 of approximately 11 inches and an as-packagedroll diameter 14 of approximately 4.6-6.0 inches. - Each
tissue roll 10 is formed by winding a continuous web oftissue 26 around thelongitudinal axis 20 to form an emptycentral bore 30 centered on thelongitudinal axis 20. Thetissue 26 in thetissue roll 10 has aninner end 32 adjacent thecentral bore 30 and anouter end 34 at theouter surface 22 of thetissue roll 10. Thetissue 26 may be wound around atubular core 36, or thetissue roll 10 may be formed without acore 36. If thetissue roll 10 has acore 36, theinner end 32 of thetissue 26 may be attached to thecore 36 using adhesive or other suitable means. Theouter end 34 of thetissue 26 may be attached to theouter surface 22 of thetissue roll 10. Thetissue 26 may includescore lines 40 at regular intervals that define asheet 42 between twosuccessive score lines 40. In use, atissue roll 10 is unwound by rotating thetissue roll 10 about itslongitudinal axis 20 and drawingtissue 26 from theouter surface 22. - Due to the structure of the
tissue roll 10, thetissue roll 10 has greater compressive strength in a direction along thelongitudinal axis 20 than it does in a direction perpendicular to thelongitudinal axis 20. A force in a direction perpendicular to thelongitudinal axis 20 tends to have a crushing effect on thetissue roll 10 and can cause thecentral bore 30 to collapse or become partially or completely flattened. - While
tissue rolls 10 may be packaged and sold individually, the present invention relates to packaging a plurality oftissue rolls 10 in onepackage 50. In one aspect of the present invention, apackage 50 for a plurality oftissue rolls 10 is generally rectilinear with apackage front 52, a package back 54, twopackage sides 56, apackage top 58, and apackage bottom 60. Thepackage front 52 includes apackage front width 62 and apackage front height 64. Thepackage bottom 60 includes apackage bottom depth 66. Thepackage 50 may be constructed from a poly film or any other suitable material. Individual tissue rolls 10 or groups oftissue rolls 10 are typically packaged in smaller units prior to assembly into thepackage 50, yielding two layers of packaging material for eachtissue roll 10. In one aspect of the present invention, the plurality oftissue rolls 10 are positioned in thepackage 50 without additional inner packaging materials. - In prior art practice,
tissue rolls 10 are always stacked such that theirlongitudinal axes 20 are vertical because of the strength profile of atypical tissue roll 10 described above. To minimize the volume occupied by a given number oftissue rolls 10,tissue rolls 10 are usually stacked such that theirlongitudinal axes 20 are collinear. Tissue rolls 10, whether individually wrapped or multiply packed, are transported, stored, and displayed on a retail shelf with theirlongitudinal axes 20 in a vertical orientation. - Although the
package 50 may hold any suitable number of tissue rolls 10, in one particular example thepackage 50 includes twenty-four tissue rolls 10 in an array of three tissue rolls 10 by four tissue rolls 10 by two tissues rolls 10. In the as-displayed orientation illustrated inFIG. 2 , thepackage 50 generally has dimensions of threeroll heights 12 wide, fourroll diameters 14 high, and tworoll diameters 14 deep. Using the tissue roll exemplary dimensions described above, anexemplary package 50 has the outer dimensions of 12.938 inches wide, 15.625 inches high, and 7.813 inches deep. - The
package 50 also includes at least oneprimary package logo 70 or other identifying feature on thepackage front 52. Theprimary package logo 70 is properly oriented in an upright, readable orientation as illustrated inFIG. 2 when thepackage 50 is displayed on a retail shelf. Theprimary package logo 70 has alogo axis 74 that is vertical when theprimary package logo 70 is properly oriented in an upright, readable orientation. Thepackage 50 may also include asecondary package logo 78 or other identifying feature on another side of thepackage 50, such as on the package bottom 60 as illustrated inFIG. 2 , to allow a retailer some flexibility in displaying thepackage 50 on a retail shelf. Thepackage 50 may include additional logos and other information as desired by the manufacturer, distributor, retailer, or other interested party. - The
package 50 illustrated inFIG. 2 is designed to be displayed on a retail shelf with thelongitudinal axes 20 of the tissue rolls 10 in a horizontal orientation and parallel to a front edge of the retail shelf such that thepackage front 52 is visible to a consumer. The tissue rolls 10 are resistant to crushing while on the retail shelf because the maximum weight to be borne by atissue roll 10, that of the three tissue rolls 10 above it, does not easily crush atissue roll 10. - Another aspect of the present invention illustrated in
FIG. 3 provides a response to the consumer behavior of purchasing by roll count and, to a lesser degree, roll size or diameter. Using prior packaging methods and then displaying thepackages 50 on their sides provides such information to a consumer but eliminates the display of a logo and other information. - In this aspect, the
primary package logo 70 is still displayed on thepackage front 52 but the tissue rolls 10 are oriented in thepackage 50 such that theirlongitudinal axes 20 are perpendicular to thepackage front 52 rather than parallel to thepackage front 52 in the previous aspect. When thepackage 50 in this aspect is displayed on the retail shelf with thelongitudinal axes 20 of the tissue rolls 10 still horizontal but perpendicular to the front edge of the retail shelf, oneend surface 24 of eachtissue roll 10 can be visible to a consumer. In this orientation, the consumer may immediately evaluate the diameter of each tissue roll 10 in thepackage 50 and generally the number of rolls in thepackage 50 without removing thepackage 50 from the retail shelf. - To add further value to this aspect of the present invention, at least a portion of the
package front 52 is translucent such that at least a portion of anend surface 24 of at least onetissue roll 10 is visible through thepackage front 52. In another aspect of the present invention, all of anend surface 24 of onetissue roll 10 is visible through thepackage front 52. In another aspect of the present invention, at least a portion of anend surface 24 of a plurality of tissue rolls 10 is visible through thepackage front 52. In another aspect of the present invention, all of anend surface 24 of a plurality of tissue rolls 10 is visible through thepackage front 52. In another aspect of the present invention, at least a portion of anend surface 24 of eachtissue roll 10 is visible through thepackage front 52. In another aspect, anend surface 24 of eachtissue roll 10 is visible through thepackage front 52, although theprimary package logo 70 may occlude a portion of the view of the end surfaces 24. - As used herein, the term “translucent” generally refers to permitting the passage of light, both in the sense of being transparent, in which objects may be seen clearly therethrough, and in the sense that light may be transmitted and diffused such that objects are not seen clearly therethrough.
- Unlike prior products, the
package 50 of the present invention is not transported and stored in the same orientation as it is displayed on a retail shelf, as will be described further below. In the as-transported orientation illustrated inFIG. 4 , thepackage 50 generally has dimensions of fourroll diameters 14 wide, threeroll heights 12 high, and tworoll diameters 14 deep. This aspect of the present invention allows the tissue rolls 10 to be transported and stored with theirlongitudinal axes 20 in a vertical orientation, but displayed on a retail shelf with theirlongitudinal axes 20 in a horizontal orientation. - While
packages 50 of tissue rolls 10 may be cased and sold individually, the present invention relates to casing a plurality ofpackages 50 of tissue rolls 10 in onecase 80. In one aspect of the present invention, acase 80 for a plurality ofpackages 50 is generally rectilinear with two caselong faces 82, two case short faces 84, a case top 85, and a case bottom 86. Thecase 80 also includes acase width 87, acase height 88, and acase depth 89. Thecase 80 may be constructed from corrugated board or any other suitable material. Thecase 80 provides structural strength to protect the tissue rolls 10 from damage as well as a covering to protect the tissue rolls 10 andpackages 50 from dust and dirt during storage, handling, and shipment. -
Packages 50 of tissue rolls 10 are always stacked such that thelongitudinal axes 20 of the tissue rolls 10 are vertical because of the strength profile of atypical tissue roll 10 described above. To minimize the volume occupied by a given number of tissue rolls 10, tissue rolls 10 are usually stacked such that theirlongitudinal axes 20 are collinear. Tissue rolls 10 are therefore transported and stored with theirlongitudinal axes 20 in a vertical orientation. - Although the
case 80 may hold any suitable number ofpackages 50 of tissue rolls 10, in one particular example thecase 80 includes sixpackages 50 of twenty-four tissue rolls 10 each in an array of threepackages 50 by twopackages 50. In this example, thecase 80 includes sixpackages 50 in a two-by-three array such that six package tops 58 are in a face-to-face arrangement with one caselong face 82, twopackage fronts 52 are in a face-to-face arrangement with one caseshort face 84, and two package backs 54 are in a face-to-face arrangement with the other caseshort face 84. In the arrangement illustrated inFIG. 4 , thecase 80 generally has dimensions of three packagebottom depths 66 wide, twopackage front widths 62 high, and onepackage front height 64 deep. This translates to an array of tissue rolls 10 that, absent packaging, is sixroll diameters 14 wide by sixroll heights 12 high by fourroll diameters 14 deep for a total of 144 tissue rolls 10 in thecase 80. Using the tissue roll and package exemplary dimensions described above, such anexemplary case 80 has the outer dimensions of 23.375 inches wide, 26.625 inches high, and 15.563 inches deep. - The
case 80 may include at least one primary case logo (not shown) or other identifying feature on at least one of the caselong faces 82, case short faces 84, case top 85, and case bottom 86. Thecase 80 may also include a secondary case logo (not shown) or other identifying feature on at least one of the caselong faces 82, case short faces 84, case top 85, and case bottom 86. Thecase 80 may include additional logos and other information as desired by the manufacturer, distributor, retailer, or other interested party. - The
case 80 also includes a perforated display feature in the form of aremovable panel 94 of thecase 80. Theremovable panel 94 is defined bylines 96 of perforations or other frangible features in one caselong face 82 and one caseshort face 84. As a result, theremovable panel 94 includes part of that caselong face 82 and part of that caseshort face 84. Removal of theremovable panel 94 exposespackages 50; once theremovable panel 94 is removed and thecase 80 is positioned on a retail shelf as described above, twopackages 50 are immediately viewable and in their proper orientation, with fourmore packages 50 behind them. - The
case 80 illustrated inFIG. 4 is designed to be positioned on a retail shelf with the case top 85 to the left of a viewing consumer, the case bottom 86 to the right of a viewing consumer, a caseshort face 84 in a vertical orientation facing the consumer, and a caselong face 82 in horizontal orientation above thepackages 50 of tissue rolls 10. In this orientation,longitudinal axes 20 of the tissue rolls 10 are in a horizontal orientation and parallel to a front edge of the retail shelf such thatpackage fronts 52 are visible to a consumer. - The
removable panel 94 allows for a quick transition from storeroom to shelf; a stocker simply removes theremovable panel 94 by hand or using tools and places thecase 80 on the retail shelf in the proper orientation.Packages 50 of tissue rolls 10 are then immediately viewable and obtainable by a consumer. The display on the shelf is sixroll heights 12 wide and fourroll diameters 14 high, with a depth of sixroll diameters 14 while thecase 80 is still full. The resulting presentation or display allows for two package facings and provides for a substantially larger package graphics billboard than on comparative configurations and/or display strategies. - Another aspect of the present invention uses the
packages 50 illustrated inFIG. 3 in which theprimary package logo 70 is still displayed on thepackage front 52 but the tissue rolls 10 are oriented in thepackage 50 such that theirlongitudinal axes 20 are perpendicular to thepackage front 52 rather than parallel to thepackage front 52. In this example, thecase 80 includes sixpackages 50 still in a two-by-three array such that six package tops 58 are in a face-to-face arrangement with one caselong face 82, twopackage fronts 52 are in a face-to-face arrangement with one caseshort face 84, and two package backs 54 are in a face-to-face arrangement with the other caseshort face 84. Similarly to the arrangement illustrated inFIG. 4 , thecase 80 generally has dimensions of three packagebottom depths 66 wide, twopackage front widths 62 high, and onepackage front height 64 deep. This translates to an array of tissue rolls 10 that, absent packaging, is sixroll heights 12 wide by sixroll diameters 14 high by fourroll diameters 14 deep for a total of 144 tissue rolls 10 in thecase 80. - Similarly to that described above for
FIG. 4 , thecase 80 in this aspect is designed to be positioned on a retail shelf with the case top 85 to the left of a viewing consumer, the case bottom 86 to the right of a viewing consumer, a caseshort face 84 in a vertical orientation facing the consumer, and a caselong face 82 in horizontal orientation above thepackages 50 of tissue rolls 10. In this orientation,longitudinal axes 20 of the tissue rolls 10 are in a horizontal orientation and perpendicular to a front edge of the retail shelf such thatpackage fronts 52 and at least oneroll end surface 24 are visible to a consumer upon removal of theremovable panel 94. Once theremovable panel 94 is removed and thecase 80 is positioned on a retail shelf as described above, twopackages 50 are immediately viewable and in their proper orientation, with fourmore packages 50 behind them.Packages 50 of tissue rolls 10 are immediately viewable and obtainable by a consumer. The display on the shelf in this aspect will be sixroll diameters 14 wide and fourroll diameters 14 high, with a depth of sixroll heights 12 while thecase 80 is still full. - While
cases 80 ofpackages 50 may be shipped and sold individually, the present invention relates to assembling a plurality ofcases 80 in oneunit 100. In one aspect of the present invention, aunit 100 is the primary arrangement for shipping purposes, and is generally rectilinear with two unit wide faces 102, two unit narrow faces 104, aunit bottom 105, and aunit top 106. Theunit 100 also includes aunit width 107, aunit height 108, and aunit depth 109. Theunit 100 is typically an assembly and not constructed from packaging materials, although theunit 100 may be wrapped with poly film, corrugated board, or any other suitable material to protect theunit 100 from damage or disassembly during shipping. -
Cases 80 ofpackages 50 are always stacked such that thelongitudinal axes 20 of the tissue rolls 10 are vertical because of the strength profile of atypical tissue roll 10 described above. Tissue rolls 10 are therefore transported and stored with theirlongitudinal axes 20 in a vertical orientation. - Although the
unit 100 may hold any suitable number ofcases 80, in one particular example illustrated inFIG. 5 theunit 100 includes twentycases 80 of sixpackages 50 each in an array of fourtiers 110 with fivecases 80 in eachtier 110. In this example, eachtier 110 of fivecases 80 has threecases 80 in caselong face 82 to caselong face 82 alignment. Twocases 80 are added such that theadditional cases 80 are in caseshort face 84 to caseshort face 84 orientation with each other, and in an orientation of caselong face 82 of theadditional cases 80 to caseshort face 84 of the original threecases 80.Adjacent tiers 110 may have alternating arrangements with respect to which side of a giventier 110 the first threecases 80 in caselong face 82 to caselong face 82 alignment are positioned. - In the arrangement illustrated in
FIG. 5 , theunit 100 generally has dimensions of threecase depths 89 or twocase widths 87 wide, fourcase heights 88 high, and onecase width 87 plus onecase depth 89 deep. This translates to an array of tissue rolls 10 that, absent packaging, is twelveroll diameters 14 wide by twenty-fourroll heights 12 high by tenroll diameters 14 deep for a total of 2880 tissue rolls 10 in theunit 100. Using the tissue roll, package, and case exemplary dimensions described above, such anexemplary unit 100 has the outer dimensions of 46.75 inches wide, 106.5 inches high, and 38.94 inches deep. - This arrangement of the
unit 100 yields a volume efficiency of 94.4 percent. 100 percent volume utilization or efficiency for a unit is defined as a volume that is 48 inches wide, 107 inches high, and 40 inches deep for a total of 205,440 cubic inches or 118.88 cubic feet. The closer to the standard of 48 inches by 107 inches by 40 inches a shippable unit is, the more economical it is to store, handle, and transport it. Typical previous tissue unit volume efficiencies are 83 to 90 percent. - The
unit 100 may also include one or more logos or other identifying features and other information as desired by the manufacturer, distributor, retailer, or other interested party. - Another aspect of the present invention uses the
packages 50 illustrated inFIG. 3 in which theprimary package logo 70 is still displayed on thepackage front 52 but the tissue rolls 10 are oriented in thepackage 50 such that theirlongitudinal axes 20 are perpendicular to thepackage front 52 rather than parallel to thepackage front 52. In this example, theunit 100 still includes twentycases 80 of sixpackages 50 each in an array of fourtiers 110 with fivecases 80 in eachtier 110. Similarly to the arrangement illustrated inFIG. 5 , theunit 100 generally has dimensions of threecase depths 89 or twocase widths 87 wide, fourcase heights 88 high, and onecase width 87 plus onecase depth 89 deep. This translates to an array of tissue rolls 10 that, absent packaging, is twelveroll heights 12 wide by twenty-fourroll diameters 14 high by sixroll heights 12 plus fourroll diameters 14 deep for a total of 2880 tissue rolls 10 in theunit 100. - While
units 100 ofcases 80 may be shipped and sold individually, the present invention includes assembling a plurality ofunits 100 in onetrailer 120. In one aspect of the present invention, atrailer 120 is the primary arrangement for shipping purposes, and is generally rectilinear. - Although the
trailer 120 may hold any suitable number ofunits 100, in one particular example illustrated inFIG. 6 thetrailer 120 includes thirty-twounits 100 of twentycases 80 each in an array of two rows of sixteenunits 100 each, where theunits 100 within a row are in unitwide face 102 to unitwide face 102 orientation, and wherein theunits 100 between rows are in a unitnarrow face 104 to unitnarrow face 104 orientation. - In the arrangement illustrated in
FIG. 6 , thetrailer 120 generally has dimensions of sixteenunit depths 109 wide, oneunit height 108 high, and twounit widths 107 deep. This translates to an array of tissue rolls 10 that, absent packaging, is 160roll diameters 14 wide by twenty-fourroll heights 12 high by twenty-fourroll diameters 14 deep for a total of 92,160 tissue rolls 10 in thetrailer 120. Using the tissue roll, package, case, and unit exemplary dimensions described above, such anexemplary trailer 120 has the outer dimensions of 623.0 inches wide, 106.5 inches high, and 93.5 inches deep. - This arrangement of the
trailer 120 yields a volume efficiency increase of 22 percent to a volume efficiency of 92 percent. The trailer fill efficiency of the present invention allows for an increase in capacity use in a standard 53-foot dry goods trailer that nominally measures 53 feet long (wide in the present description) by 98 inches wide (deep in the present description) by 110 inches tall. The accepted capacity of a standard dry goods trailer in the United States is 3300 cubic feet. The present invention allows for thirty-two units to be placed within that space, which is an almost perfect trailer fill situation. Previous attempts typically allow fewer tissue rolls percase 80 andunit 100, and only thirtyunits 100 pertrailer 120. - Another aspect of the present invention uses the
packages 50 illustrated inFIG. 3 in which theprimary package logo 70 is still displayed on thepackage front 52 but the tissue rolls 10 are oriented in thepackage 50 such that theirlongitudinal axes 20 are perpendicular to thepackage front 52 rather than parallel to thepackage front 52. In this example, thetrailer 120 still includes thirty-twounits 100 of twentycases 80 each in an array of two rows of sixteenunits 100 each. Similarly to the arrangement illustrated inFIG. 6 , thetrailer 120 generally has dimensions of sixteenunit depths 109 wide, oneunit height 108 high, and twounit widths 107 deep. This translates to an array of tissue rolls 10 that, absent packaging, is ninety-sixroll heights 12 plus sixty-fourroll diameters 14 wide by twenty-fourroll diameters 14 high by twenty-fourroll heights 12 deep for a total of 92,160 tissue rolls 10 in thetrailer 120. - The present invention provides the advantages of a unique manufacturing and merchandising solution. The unique case count, configuration, orientation, and presentation provide an entire at-retail-shelf solution. A case count of six
packages 50 of twenty-four tissue rolls 10 each provides a unique quantity over the typical case of four twenty-four-packs for shipment and retail shelf pack-out. Pack-out, or stocking retail shelves, usingcases 80 of sixpackages 50 each and wherein thecases 80 haveremovable panels 94 provides efficiency for retailers to stock shelves and leads to fewer out-of-stock situations. The case configurations and orientations of the present invention allow for a unique display of thepackages 50. Due to the solution provided by the present invention, eachcase 80 will be oriented on its side during retail shelf presentation. In addition, environmental sustainability is improved due in part to the elimination of individually-wrapped packages. Environmental sustainability is also improved due in part to the case quantity of six twenty-four-packs instead of four or fewer twenty-four-packs in a case. The present invention accomplishes at least an 11 percent reduction in packaging materials. Finally, the case quantity, configuration, and orientation improvements allow for increased efficiency in distribution strategy. - These and other modifications and variations to the present invention may be practiced by those of ordinary skill in the art, without departing from the spirit and scope of the present invention, which is more particularly set forth in the appended claims. In addition, it should be understood that aspects of the various aspects of the present invention may be interchanged either in whole or in part. Furthermore, those of ordinary skill in the art will appreciate that the foregoing description is by way of example only, and is not intended to limit the invention so further described in such appended claims.
Claims (20)
1. A package of tissue rolls, the package comprising:
two package sides, a package bottom, a package back, and a package top;
a package front in a generally vertical orientation, the package front spaced apart from and generally parallel to the package back, wherein the package front and the package back are coupled to and generally orthogonal to the package bottom, the package front including a primary package logo having a logo axis; and
a plurality of tissue rolls, each tissue roll having a roll height, a roll diameter, and a longitudinal axis, wherein each of the longitudinal axes are generally horizontal when the logo axis is generally vertical.
2. The package of claim 1 , wherein the longitudinal axes are generally parallel to both the package front and the package bottom.
3. The package of claim 1 , wherein the longitudinal axes are generally parallel to the package bottom and generally perpendicular to the package front.
4. The package of claim 1 , wherein the package includes a package front width, a package front height, and a package bottom depth, and wherein the plurality of tissue rolls are oriented in an array such that the package front width is equivalent to three roll heights, the package front height is equivalent to four roll diameters, and the package bottom depth is equivalent to two roll diameters.
5. The package of claim 1 , wherein at least a portion of the package front is translucent.
6. A package of tissue rolls, the package comprising:
two package sides, a package bottom, a package back, and a package top;
a package front in a generally vertical orientation, the package front spaced apart from and generally parallel to the package back, wherein the package front and the package back are coupled to and generally orthogonal to the package bottom, the package front including a primary package logo having a logo axis; and
a plurality of tissue rolls, each tissue roll having a longitudinal axis and a roll end surface perpendicular to the longitudinal axis, wherein each of the longitudinal axes are generally horizontal and perpendicular to the package front when the logo axis is generally vertical, and wherein at least a portion of the package front is translucent such that at least a portion of one roll end surface is visible through the package front.
7. The package of claim 6 , wherein at least a portion of a roll end surface of each tissue roll is visible through the package front.
8. A case of tissue rolls, the case comprising:
two case long faces in parallel orientation, two case short faces connecting and perpendicular to the two case long faces, a case bottom, and a case top;
a removable panel including a portion of one of the case long faces and a portion of one of the case short faces, at least a portion of the removable panel bordered by a frangible line;
a package including
a plurality of tissue rolls,
two package sides, a package bottom, a package back, and a package top;
a package front in a generally vertical orientation, the package front spaced apart from and generally parallel to the package back, wherein the package front and the package back are coupled to and generally orthogonal to the package bottom, the package front including a primary package logo having a logo axis, wherein the package is oriented in the case such that the logo axis is parallel to the case short faces and perpendicular to the case long faces.
9. The case of claim 8 , wherein each tissue roll of the plurality of tissue rolls has a longitudinal axis, and wherein each of the longitudinal axes are generally vertical.
10. The case of claim 8 , wherein the case includes six packages in a two-by-three array such that six package tops are in a face-to-face arrangement with one case long face, two package fronts are in a face-to-face arrangement with one case short face, and two package backs are in a face-to-face arrangement with the other case short face.
11. A method for providing tissue rolls, the method comprising:
packaging a plurality of tissue rolls in a package including a package front defining a package front plane, a package bottom defining a package bottom plane, and a primary logo having a logo axis, wherein each tissue roll has a longitudinal axis, and wherein the tissue rolls are oriented in the package such that each longitudinal axis is parallel to the package bottom plane; and
shipping the tissue rolls such that each longitudinal axis is generally vertical.
12. The method of claim 11 , further comprising displaying the package such that the logo axis is vertical and each longitudinal axis is horizontal.
13. The method of claim 11 , wherein the logo axis is parallel to the package front plane and perpendicular to the package bottom plane.
14. The method of claim 11 , wherein each longitudinal axis is parallel to the package front plane.
15. The method of claim 11 , wherein each longitudinal axis is perpendicular to the package front plane.
16. A method for improving the volume efficiency for shipping rolls of tissue, the method comprising:
packaging a plurality of tissue rolls in a plurality of packages each including a package front defining a package front plane, a package bottom defining a package bottom plane, and a primary logo having a logo axis, wherein each tissue roll has a longitudinal axis, and wherein the tissue rolls are oriented in the plurality of packages such that each longitudinal axis is parallel to the package bottom plane; and
assembling the plurality of packages in a case.
17. The method of claim 16 , wherein the plurality of tissue rolls in a package is twenty-four, and wherein the plurality of packages in a case is six.
18. The method of claim 16 , wherein assembling the plurality of packages in a case includes orienting the plurality of packages such that each longitudinal axis is generally vertical.
19. The method of claim 16 , wherein each longitudinal axis is parallel to the package front plane.
20. The method of claim 16 , wherein each longitudinal axis is perpendicular to the package front plane.
Priority Applications (1)
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US11/540,424 US20080078685A1 (en) | 2006-09-29 | 2006-09-29 | Efficient tissue roll configurations |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
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US11/540,424 US20080078685A1 (en) | 2006-09-29 | 2006-09-29 | Efficient tissue roll configurations |
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US20080078685A1 true US20080078685A1 (en) | 2008-04-03 |
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ID=39272862
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US11/540,424 Abandoned US20080078685A1 (en) | 2006-09-29 | 2006-09-29 | Efficient tissue roll configurations |
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