US1976421A

US1976421A - Display stand

Info

Publication number: US1976421A
Application number: US575996A
Authority: US
Inventors: Paul E Tracger; Edward C Berg
Original assignee: ACE CARTON CORP
Current assignee: ACE CARTON Corp
Priority date: 1931-11-19
Filing date: 1931-11-19
Publication date: 1934-10-09
Anticipated expiration: 1951-10-09

Description

Oct. 9, 1934. P. E. TRAEGER ET AL 1,976,421

DISPLAY STAND Filed Nov. 19, 1931 2 Sheets-Sheet l Oct. 9, 1934. TRAEGER ET AL 1,976,421

DISPLAY STAND Filed Nov. 19, 1931 2 Sheets-Sheet 2 Patented Oct. 9, 1934 unrrso STATES PATENT OFFICE DISPLAY STAND Application November 19, 1931, Serial No. 575,996

4 Claims.

The present invention is directed to a novel and improved display stand which is particularly adapted for advertising display purposes.

One of the objects of the present invention is to provide a novel and improved collapsible display stand in which the same is made of a single piece of material and is capable of supporting an article to be displayed thereon and in addition thereto, to have the card which carries the advertising formed as an integral part of the easel which supports the card.

A further object of the invention is to provide a novel and improved form of a combination easel display card formed of an integral 315 piece of material in which a shelf is formed as an integral part of the card and easel and affords a means for displaying an article thereon.

These and other objects are accomplished by providing a construction and an arrangement of the various parts in the manner hereinafter described and particularly pointed out in the appended claims.

Referring to the drawings:

Fig. 1 is a perspective view displaying the front portion of our improved display stand;

Fig. 2 is a rear perspective view of the same;

Fig. 3 is a perspective view in which the display stand is in the process of being set up;

Fig. e is a top plan view of the display stand showing the manner in which the same is cut from a flat piece of material and properly scored;

Fig. 5 is a rear elevational perspective view of a modified form of display stand or card;

Fig. 6 is a top plan view showing the manner in which the display card and easel shown in Fig. 5 is cut from a single piece of fiat material;

Fig. 7 is a rear perspective view of a second modified form of display card and easel; and

Fig. 8 is a top plan View of the material showing the manner in which the same is cut and scored for making the display card and easel shown in Fig. 7.

The present invention is directed to a novel, compact and improved display or advertising stand which is simple in construction, economical to manufacture and which, at the same time, is collapsible so that the same may be transported in the flat form. The device is capable of being readily set up so as to form a display card and stand in which two supporting flanges form the easel and are locked in rigid position with respect to each other, and in which a portion of the material of the easel is adapted to extend through an aperture in the display card so as to form a shelf for supporting an article thereon.

This shelf portion is provided with a supporting or bracing structure formed integrally therewith which in turn is adapted to be locked into a slot formed in the display card.

Referring more in detail to our improved display stand, thesame is preferably made from a single sheet of cardboard or relatively heavy paper as clearly shown in Fig. 4 of the drawings. This display portion or card as indicated at 10 is preferably, though not necessarily, in rectangular form. This card 10 has formed integrally therewith, a substantially triangular easel portion generally indicated by the reference character 11. The triangular portion is again divided in two oppositely disposed, substantially triangular sections or supporting flanges 12 which form the easel for supportingthe stand. These portions 12 are scored as shown at 13 for the purpose of bending these triangular portions with respect to the longitudinal center portion as clearly shown in Figs. 2 and 3. These triangular portions 12 are locked in parallel position with respect to each other, so as to form a rigid easel as shown in Fig. 2 by means of an easel locking portion generally indicated by the reference char.- acter 14. The easel locking portion 14 is cut from the center of the triangular portion 11 alongthe diverging lines 15 and then are irregularly out towards the center portion as shown at 16 so that when the same is folded on its scored line 1'7, the slit 18 in each of these free portions is adapted to engage the opposite sides of the triangular portions 12, as clearly shown in Fig. 2 of the drawings, rigidly locking these easel portions in parallel position with respect to each other.

The portion which forms the shelf for supporting an article on display, is a substantially square portion, as shown at 19, which is formed by the parallel cut lines 20, inwardly converging lines 20 and scored lines 21. The bracing portion for the shelf 20 is generally indicated by the portion 22 and is out from the rear portion of the stand by means of the converging cut lines 23, which terminate in a tongue extension 24. When the display stand is properly cut out and folded on the scored or dash lines, as clearly shown in Fig. 4, the rear supporting portion of the display card 10 is folded on the broken lines 25 toward the rear side of the card with the triangular portions 12 folded inwardly and rearwardly. Then the tongue 24, bracing portions 22 and shelf supporting portion 20 are bent forwardly and inserted through a substantially rectangular opening 26 in the center of the display card 10. The lower portion of this opening 26 is flared outwardly, as shown at 2'7, so as to frictionally engage the opposite diverging edges 20 of the shelf 20 at which time the tongue 24 of the brace portion 22 is then inserted in the horizontal slot or slit 28 in the center of the card below the opening 26. It being understood, of course, that previously to inserting and securing the shelf and support in position, the locking member or portion 14 for rigidly securing the supporting easel portion 12 is locked in the position previously described. When the improved stand is thus assembled, it will obviously form a collapsible and substantially rigid display stand in which the rear supporting structure or easel is securely clamped to the rear card for supporting an article thereon, is eliminated. In this modified form shown in Figs. 5 and 6 double flanges or braces forming the easel supports the display card and is secured to the rear side of the card by glue or other suitable means.

In the second modification shown in Figs. 7 and 8, the display card 10 is formed integrally with a rectangular rear supporting member 11.

The member 11 is preferably glued to the rear. side of the display card 10. These partsare properly scored as shown at 12 so that they may be folded with respect to each other.

broken lines 14 so that the same may be folded and secured in position by means of a locking ear 15 similar to the manner in which the easels in the other figures are locked. This easel is braced in position in the manner clearly shown in Fig. 7 of the drawings.

While in the above description we have described one preferred form and two modified forms which our invention may assume in practice, it will of course be understood that the The sup-' porting easel or brace member is a triangular. portion as shown. at 13 and is scored on the same is capable of other modifications and such other modifications may be made without departing from the spirit and scope of the invention as expressed in the following claims:

What we claim is our invention and desire to secure by Letters Patent is:

l.'A display and advertising stand formed from a. single piece of material comprising a display card, an easel comprising two wings formed as an integral part of said card, said easel including a rearwardly extending portion,

means formed as an integral part of said easel for locking said wings in a position at right angles with respect to said card and means formed as'a part of said easel'for locking said easel to said card in assembled position.

2. A display and advertising stand formed from a single piece of material comprising a display card, an easel formed as an integral part of said card, said easel including two rearwardly extending ,fianges, means formed as a part of said flanges for locking the same together, a shelf formed integrally with said easel and extending through an aperture in said card for supporting an article thereon, and means formed on'the extended end of said shelf and engaging a slit in said card for supporting said shelf.

3. Av display and advertising stand formed from a single piece of material comprising a di play card, an easel formed as an integral part of said card, said easel including a rearwardly extending card supporting member contacting the rear side of said display card, a shelf formed integrally with said easel and extending through an aperture in said card for supporting an article thereon.

4. Adisplay card and advertising stand formed from a single piece of material, an easel formed integrally with and connected to the lower end of said card, there being an aperture in said card, an article supporting member extending through said aperture for supporting an article thereon and for locking said easel in contacting relation with respect to said card, and means formed as a part of said shelf for bracing and supporting the same.

' PAUL E. TRAEGER.

EDWARD C. BERG.