US1975876A

US1975876A - Advertising and display device

Info

Publication number: US1975876A
Application number: US657369A
Authority: US
Inventors: Harry R Stern
Original assignee: Individual
Current assignee: Individual
Priority date: 1933-02-18
Filing date: 1933-02-18
Publication date: 1934-10-09
Anticipated expiration: 1951-10-09

Description

v Ot. 9,1934. H. R. STERN- ADVERTISING AND DISPLAY DEVICE Filed Feb. 18, 1935 2 Sheets-Sheet eNvi-:NToR Harry K. Siem ATTORNEY Oct. 9, 1934. H; R. STERN ADVERTISING AND DTSPLAY DEVICE Filed Feb. 18, 1933 2 Sheets-Sheet 2 INVENToR Harry R. Stern ATTORNEY parentesi oei. e, 1934 1,975,876; e Yanvsit'rreine AND 'DISPLAY nevica 1 Harry R. stem, New Your, N. y. Y Appiieatin Fehruary 1s, 1933, seriaiNo. 65%,369 s ciaims." (ci. Lio-fes) Y The present invention relates. to advertising` tion or diaphragm 12 having an aperture indicatand display devices and is nio-re'particularly died at 13. A driving motor 14., such as a small elecrected toward devices for the displaying and adtricfmotor, is suitably mounted in the lower chamvertising of Ycoinparativelyr small objects such as ber and is'connected toa suitable drivingmechaf5` watches. l ,f i nism such as the disc 15 carried by a vertical 6G v'llhe present invention contemplates a device shaft 16. This shaft lis mounted in bearings 17 for displaying small objects carried on a rotatand 18, or in any other desired manner. The uping shaft and associated with an illuminating per end of the shaft is adapted to receive a coudevice and a stroboscopic disc, so that one can plingA device 19'secured to the watch W or other "10T View the device as though it were stationary. article. The shaft 16 also carries a stroboscopic 65 A further object of the invention is to provide disc 20 having a slot 21 somewhat smaller'than an arrangement whereby there is a continuous the opening 13 in the partition 12. Alight source slipbetween these rotating parts, so that one obsuch as an ordinary incandescent lamp is shown tains different aspects of the article'underidisat 22. Y 1 'T151 play as thedisc moves relative to the .article be-v The disc 20 may be permanently secured to the 70' ing displayed. If the disc is caused to slip slightshaft 16, but for` certain types of display the disc ly'on the shaft driving the'displayed. article, the should be secured tothe shaft to permit relative eye w11 se@ the article Slowly `ifevoiviiig on the rotation between the parts. A convenient method shaft and'will, therefore, be able to see all sides of securemelt iS GO employ spring Washers 24 and '2510i the article, v an adjusting ring or nut 25 threaded on to the 75 `Other' Vand further objects of the invention Shaft 16. 'I Will, appear as the, (jiesC- fi-piignV proceeds, Thefdisc 20 is here shown as provided with fan The accompanying drawings show; for

purposes blades

26, 27 which afford considerableresistance o f illustrating the present invention, two of, the to the rotation of the disc and this resistance many embodiments in which trie invention may may bemade svfint t0 make the disc slip s llieht-V 8'0 take form, itk being understood that lthe draw- 1y, O21 13118 Shaft 16, Causing the diSC 130 mak a feW ings are illustrative of the invention rather than l'SSS ICVOlllOHS PS1' minuteV than the Shaft. The limiting the Same, In these drawings; blades 26 kprovide for a quick cut-off of the light. Fig. 1: is a, Vertical 'Sectional View through 3,' In operating the device the shaft 16 is driven at 130' form of device adapted for displaying a watch; a Speed 0f Sixteen 0r more revolutions per Sec- 85.

Fig 2 is a Sectionai View 0n the iin@ '2 2 ond, so that there is persistence of vision with Of- Fig i; respect to the article being displayed when illumi- Fig. 3 is a perspective Vview of the device sho-Wn Dated by light-m1551113 thI'Ollgh the 5101121. in IFig. 1; When the slot 21 is in line with the face of Figs. i and 5 are detached views showing difthe watch, and the friction discs are clamped suf- 9'0 ferent forms of disc; v ciently tight to prevent slippage of the disc 20 Y Figi 5A 5E, inclusive, are diagrammatic illuson the shaft, one sees the face of the watch as #5i-ations i0 Show how the Watch" appears as ii though it were stationary. This is indicated at passes through onegiaif of tifleiiycieyv A in Fig. 6a. The heavy backlines indicate the rig. 7 is a horizont-a1 sectional View through a dark background around the Watch If1 however, 95: modied form of'mnstmciion; and 3; the disc is allowed to slip slightly, one will ob- F-igs. S and 8a illustrate two aspects of a differ` tain a Continuously Changing VeW 0f the Watchent form of artid@ which may be displayed. The watch will appear to revolve in the direction The device is preferably made up for use in a of its real direction oflrotation. 'A few of these 4,5 lshow window or other public place and in ordeii Succession of VleWS are 1nd1cated at B, C, D, and E 100 that the article being displayed may be easily ob- 0f Flgs- (5B-5E, mcuslVe- In "19W B 011e Sees the Served during the day time, or when the Show face of the watch turned more or less on edge; in window is lighted, the device is designed to cut View C the Witch is entlrey 0n edge? in View D out extraneous light the watch is on edge but the back View of the As shown in the drawings, it has a lower com- Watch is Seen instead 0f the face; and in View E 105 partment 10 for the operating mechanism and an the full back View of the watch is seen together upper compartment 11 adapted to contain the arwith any advertising matter or other design which ticle being displayed, for example a watch W as may be carried on the back of the watch. Owing indicated by the drawings. The separation beto the rotation of the watch and the stray light tween the two compartments is formed byapartiwhich will be picked up by it, there may be a 1.10

slight blur of circular shape. This is indicated by the lighter lines in the background of Views B, C, and D.

The watch can run while being rotated and hence a continuously changing appearance is given as time passes, demonstrating the durability and reliability of the watch.

The disc shown in Fig. 5 is the same as that shown in Fig. 4, except that a small hole 28 is provided opposite the hole 21. This will give two views of the watch, one a strongly illuminated face view and the other a phantom-like, dimly illuminated, rear View of the watch. It is obvious that the slippage of a disc such as shown in Fig. 5 will cause these views to interchange.

While the drawings show slippage of the disc relative to the shaft, it is, of course, obvious that slippage could be had between the shaft and article to be displayed.

In the form shown in Fig. '7, the disc 20 is provided with one opening 31, while the portion 37 has three openings 34, 35, and 36. The watch W iscarried in the same position as before. The openings 35 and 36 may carry differently coloured sheets of'gelatin 32 and 33, or other transparencies. The openings 31 and 34 are clear. When the watch and stroboscopic disc of the nature just referred to are revolved, one obtains a strongly illuminated watch face inthe plane indicated in the full lines of the drawings, and two dimly illuminated or colored Watch faces in the dot and dash, and dotted line positions.

Figs. 8 and 8a illustrate the display of a different form of article, such for example as a piece of unwrapped candy, indicated at 40, and a piece of wrapped candy, indicated at 41. The two pieces of candy are placed on opposite sides of a support and revolve in the same way as the watch above described.

From the foregoing it will be apparent that the present invention affords a convenient advertising device for displaying small articles and provides' an arrangement for revolving and illu-r minating the article, either so that one side only may be viewed, or so that both sides may be seen in quick succession.

vIt 4is obvious that the invention may be embodied in many forms and constructions within thev scope of the claims, and I wish it to be understood that the particular forms shown are but two of the many forms. Various modifications and changes being possible, I do not otherwise limit myself in any way with respect thereto.

What is claimed is:

l. An advertising devise comprising a rotary shaft,a stroboscopic disc carried by the shaft, a light source adjacent one side of the disc and adapted to project a beam of light through the opening in the disc, an article to be displayed secured to the shaft for rotation therewith and placed in the path of the beam of light, and an enclosure for the disc and light source, the enclosure having an aperture for the light beam, the article being outside the enclosure.

2. An advertising device as claimed in claim 1, wherein one of the shaft rotated articles is connected to the shaft through a friction drive adapted to permit the same to slip soV as to turn at a slightly slower speed than the other article whereby different areas of the article to be displayed are illuminated in succession so that the displayed article appears to slowly rotate.

3. An advertising device asv claimed in claim 1, wherein the disc is frictionally mounted on the shaft so as to slip behind the shaft whereby the view of the article progresses.

4. An advertising device as claimed in claim 1, wherein the disc is provided with depending light screens adjacent the opening to confine the light beam.

5. An advertising device as claimed in claim 1, having an enclosing hood about the article being displayed to cut off extraneous light.

6. An advertising device comprising a Vertical shaft, an article to be displayed secured to the upper end of the shaft, a motor drive for the shaft adapted to rotate the shaft at a speed above the persistence of vision, a stroboscopic disc carried by the shaft, a lamp bulb underneath the disc and adapted to project a beam of light through the opening in the disc toward the article to be displayed, and an enclosure for the disc, lamp and lower part of the shaft, the upper wall of the enclosure having a light transmitting opening between the lamp bulb and the article to be displayed. Y

'7. An advertising device comprising a vertical shaft, an article to be displayedsecured to the upper end of the shaft, a motor drive for the shaft adapted to rotate the shaft at a speed above the persistence of vision, a stroboscopic disc frictionally carried by the shaft, means for imposing a drag on the disc to cause it to slip relative to the shaft, a lamp bulb underneath the disc and adapted toy project a beam of lightthrough the opening in the disc toward the article to be displayed, and an enclosure for the disc, lamp and lower part of the shaft, the upper wall of the enclosure having a light transmitting opening between the lamp bulb and the article to be displayed.

8. An advertising device comprising a vertical shaft, an article to be displayed secured to the upper end of the shaft, a motor drive for the shaft adapted to rotate the shaft at a speed above the persistence of vision, a stroboscopic disc frictionally carried by the shaft, the disc having a fan blade to stir the air and cause resistance whereby the disc slips relative toy the shaft, a lamp bulb underneath the disc and adapted to project a beam of light through the opening in the disc toward the article to be displayed, and an enclosure for the disc, lamp and lower part of the shaft, the upper wall of the enclosure having a light transmitting opening between the lamp