US1936132A - Rotatable display equipment - Google Patents

Description

NOV. JONES ET AL ROTATABLE DISPLAY EQUIPMENT Filed July 11, 1951 2 Sheets-Sheet 1 Z (7 HLIJb716S Rx/0710s Nov. 21, 1933.

H. L. JONES ET AL 1,936,132

ROTATABLE DI SPLAY EQUIPMENT Filed July 11 1951 2 Sheets-$heet 2 I/LZ 1 by [2 L, Jones @Rx/ones Patented Nov. 21,1933

Uitll STATE 1,936,132 j t 'ROTATAB LE DISPLAY EQUIPMENT Hal 'L. Jones and Charles Ray Jones, Joplin, Mo.

Application July 11, 1931. Serial No. 550,184

, 18 Claims. ((21. 211-74) This invention relates to devices for displaying goods in retail stores and particularly to The present invention is designed to provide means whereby a transparent jar containing the same goods as are contained within the cans maybe disposed in juxta-position to the cans of goods so that the customer may see just exactly what is being bought. 1 v

4 A further object in this connection is to provide means whereby the transparent jar containing the sample of the goods may be readily rotated so that the customer can secure a good view of the contents. I

A still further object is to provide a display device which is attachable to a shelf and which will hold the transparent jar in immediate conjunction with the canned goods of whichthe jar is a specimen, and a further object in this connection is to make it possible for accurately set-- Figure 1 is a top plan view of our attachment and three adjacent cans arranged upon a shelf;

Figure 2 isan elevation of two tiers of cans and the transparent specimen jar;-

Figure 3 is a side elevation partly in section of the cans and jar as shown in Figure 2; Figure 4 is an under side plan view of the upper jar supporting plate.

shelf upon which the goods are to be displayed and B an upper shelf, C designating a plurality of cans filled with canned goods such as peaches; tomatoes or the like. Our attachment comprises a base plate 11 having an upwardly extending rim or flange 12 supporting a dummy can 13. This dummy can may have advertising" matter thereon or may have the same ornamentation and descriptive matter as is placed upon the can 0. The base plate 11- is circular in form and is laterally extended-as at 14, this extension 14 being in the form of an'approximate square, the square having concavely curved sideedges 14a; so asto I fit within a space defined by three cansas illus- -g trated in Figure 1, these three cans being arranged in symmetrical relation so as to present an attractive, orderly appearanceon the shelves. The dummy can 13 is preferably attached to the supporting plate 11 and also extending upward from this supporting plate is a tubular stem or standard 15. a I LY Adapted to be disposed on the upper end-of the dummy can l3 is aplate 16 havingthe same shapev as the plate 11 but having a downwardly extending annular flange 17 which fits closely withinthe dummy can 13. The dum ny can l3 is vertically slotted at 18 and carried upon the downwardly projecting lugs 19 formed on the under sideoI" the plate 16 is an operating shaft 20 whose outer end extends out through the slot 18 7 and carries a knurled headZl} The inner end of this shaft carries the beveled gear wheel .22 Extendingupward through the center of: the plate 16"is a vertical shaft 23 carrying at its lower end the beveled gear-wheel 241 The upper end of: this shaft carries upon itthe disk 25' havingan upwardly extending annular flange 26 and upwardlyt extending fingers 2?; these fingers being adapted to: embrace and receive the lower end of a transparent jar 28' 'containin'g a sample of I the goods as disposediin the can C. I This jar is; of course, to'be sealed and to be in all respects a fair sample of'the good'sas contained within the cans C. The plate 25 with the flange 26 and fingers 2'7 constitutes a holder for the jar.

, It'will be seen-that'with this construction, when the knurled head 21 is turned, the jar holder and the jar will be'rotated so that'the contents of the jar can beseen by the customer; A- washer 29' is disposed between the bottom ofthe holder 25 and the upper face of the plate 16 so as to permit a free rotation of the holder'and a washer or' equivalent member 30 surrounding the shaft 23' V i below *he late 16 so as to liold'the ear wheelI24 Referring to these drawings, A designates a p g in engagement with the gear wheel 22. v The plate 16 is also outwardly extended at 31,

this outward extension being approximately squarewith reentrant or concavely curved edges of] exactly the same typeas'the" extension 14' so as to fit in the space between three symmetrically disposed cans as shown in Figure 1. The tubular stein-or standard 15 extendsupw'ardf through the extension 31 and engaged in this standard is the screw 32, the upper end of which is tapered to a four-sided point at 33. Engaging the screwthreads of this screw 32 is a nut 34 which bears against the upper end of the tubular stem 15. It will thus be obvious that as the nut is rotated in one direction, the screw 32 will be forced upward and its point will be forced into the upper shelf B as shown clearly in Figure 3, thus locking the attachment in place against accidental dislodgement. Preferably the upper end of the screw just below the point 33 is knurled at 35 to permit the holding of the screw by the fingers while the equipment is being screwed in position by the tightening of the adjusting nut 34. Thus adjustment of the rod and nut permits the equipment to be quickly and securely setup or as quickly removed, without the use of any tools, tacks, nails or screws. Furthermore, this permits the equipment to be adjusted to various heights between shelves.

It is to be noted that the dummy can 13 and the plates 16 are both provided with protruding rims which immediately contact with the cans C and cause a space to be formed between the body of the jar 28 and the surfaces of the cans C to thus permit free rotation of the jar.

While We have heretofore referred to the use of this transparent jar 28 and the means for supporting and rotating it in connection with cannet goods or tinned goods, obviously we do'not wish to be limited to this as the device might be used in connection with goods put up in glass, the device under these circumstances permitting the customer to rotate the transparent jar supported F spection.

Preferably, as before stated, the dummy can 13 which constitutes a support for the transparent jar will be labeled and will have the appearance of the remainder of the cans, though obviously we do not wish to be limited to this.

It will be noted that we have made use of the space between the cans of goods created by the common practice of stacking cans in front of each a other, to the side of each other and on top of each other on the shelves. The extensions 14 and 31 cross this otherwise useless space so that the shelf engaging means is practically entirely concealed within this space and the cans on the shelves, together'with the supporting base 13 or dummycan and transparent jar 23 may seem as a harmonious whole.

While we have illustrated the jar 28 as being rotatable by means of v the knurled head 21, we do not-wish to be limited to this as the jar might be rotated intermittently by a spring motor, electric motor or other power. By our device, we are enabled to adjust the equipment to different spaced shelves and securely hold the display device in place so that it cannot be accidently knocked off the shelf in removing adjacent cans.

As illustrated in the drawings, our display device permits the cans or other containers to be disposed in parallel rows upon the shelves, the

rows being parallel to the front edge of the shelf ment of the cans on the top row and also acts as a guard to cans on the lower row.

While we have before referred to the use of this equipment in connection with cans, it is to be understood that by the term cans we include any form of jar or container to which our equipment is adapted, whether these jars are transparent or whether they are closed cans. This equipment while particularly adapted to be used on shelves of retail stores, could be used very effectively on the shelves of sales rooms of wholesale houses to show to the prospective buyer the contents of the canned goods which he is interested in purchasing; This does away with the cutting open of canned goods for inspection and this does away with waste.

While we believe the details of construction to be particularly effective, we do not wish to be limited to these details, except as defined in the appended claims.

We claim:-

1. A display device of the character described, including a cylindrical support, means for clamp ing the support to a shelf, a cap insertible into the upper end of the support, a jar holder rotatably mounted upon the cap and having meansfor engaging the lower end of a transparent jar, and means whereby the jar holder may be rotated upon the support.

2. A display device of the character described,

including a cylindrical support, the lower end or the support having an outwardly extending flange, a cap insertible into the upper end of the support and having an outwardly extending fiange, said flanges acting to space adjacent cans from the support, and a jar holder rotatably ,mounted upon said cap.

3. A display device of the character described, including a cylindrical support, the base of said support having a lateral extension, a cap engageable with the upper end of the support, and having a lateral-extension, the lateral extensions of the support and cap having three concave side edges adapted to fit the curvature of three stacks of adjacent cans placed injuxta-position to the,

support, means carried by the extension of the base for clamping the support in place on ashelf, and a jar holder rotatably mounted upon the cap.

4. A display device of the character described, including a cylindrical support, the base of said support having a lateral extension, a cap engageable with the upper end of the support, and having a lateral extension, the lateral extensions of the support and cap having three 912"" side edges adapted to fit the curvature'of three stacks of adjacent cans placed in juxta position to the support, a tubular stem extending upward from the extension of the base and through the extension of the cap, a screw-threaded clamping element having'its lower end disposed within said tubular extension, the upper end of the element being pointed and a nut engaging the screw-threaded element and bearing. against the upper end. of the tubular stem.

5. A jar display device including a support, a jar holder mounted'on the support, the support having a lateral extension, a tubular stem extending upward from the extension, a shelf en gaging'screw disposed withinsaidstemand havingits upper end pointed;"and'-'a nut-bearing against theupper end of the stem and engaging the screw. Y

6; Adisplay device of the character described,

including a hollow cylindrical support havingalateralextension, a cap having'a downwardly extending flange fitting within the'upper end of the support and having a lateral extensiomthe lateral extensions being'formed to engage with the rims of adjacent cans and spacesaid cans symmetrically, means for clamping-the support to-a shelf, and a rotatable jar holder mounted upon and carried by saidcap. r

'7. A display device of the character described, including a hollowcylindrical support having a lateral extension, a cap having a downwardly extending flange fitting within the upper end of the support and having a lateral extension, the lateral extensions being formed to engage with the rims of adjacent cans and space said cans symmetrically, means for clamping the support to a shelf, a rotatable jar holder mounted upon and carried by said cap, a shaft extending downward from the holder through the cap and carrying a beveled gear wheel, a shaft extending laterally through the flange of the cap and having a beveled gear engaging the first-named beveled gear wheel, the side wall of the support being vertical- 5 ly slotted downward to accommodate said shaft.

8. A displaydevice of the character described, including a hollow cylindrical support having a radial extension, a cap having a downwardly extending flange contained within the upper end of the support and having a radial extension in' alinement with the lower radial extension, the radial extensions being formed to engage with adjacent cans and space said cans uniformly on the shelf, means passing through said extensions for clamping the support to the shelf, a rotatable jar holder mounted upon and carried by said cap,

and means for rotating said jar holder including a manually operable member having its axis disposed radially and in line with the radial extensions but on the opposite side of the jar holder from said radial extensions.

9. A merchandising and display equipment comprising the combination of a shelf adapted to support a supply of sealed opaque containers of 1 goods, a transparent jar adapted to contain specimens of the goods stored in saidcontainers, a support for the transparent jar having approximately the same diameter as and the similitude of one of the sealed opaque containers, and a rotatable jar holder mounted upon the upper end of said support. 7

lOJA merchandising and display equipment comprising the combination of a shelf adapted to support a supply of scaled opaque containers 1 of goods, a transparent jar adapted to contain specimens of the goods stored in said containers, a support for the transparent jar having approximately the same diameter as and the similitude of v one of the sealed opaque containers, a rotatable jar holder mounted upon the upper end of said tain a specimen of the goods contained in said sealed cans, a support for said jar adapted to rest upon": the a lower shelf. and. having approximately the same 'diameter: as andthe' similitude of the sealed cans, a rotatable jar engaging membermounted'upon said support and supporting the jar for rotation, and means for clampi'ng'the support betweensaidshelves. i i V 12'; A merchandising and display equipment comprising the combination of a shelf adapted to support a supply ofsealed opaque containers of.

containers and a diameter approximately the same as that ofthe sealed containers and having the similitude of said containers, a rotatable member mounted upon said support and supporting and engaging the jar, and manually operable means projecting through the side wall of the support whereby the jar may be rotated.

' 13. A merchandizing and display equipment comprisin in combination a shelf adapted to support two tiers or sealed opaque cylindrical containers, a transparent jar having a diameter approximately the same as the diameter of one of the sealed containers and adaptedto contain specimens of the goods in said containers, a support for the transparent jar having approximately the same diameter and height as one of the sealed containers and adapted to be disposed in the lower tier with said containers, and a rotatable jar holder mounted upon the upper end of said support.

14. As an article of manufacture, a cap having a flange adapted to be inserted within the upper end of a dummy can, the cap being laterally extended beyond said flange, a jar holder rotatably mounted upon the upper face of the cap, a base plate having means for supporting the bottom of the said dummy can and extending laterally beyond said means, a tubular stem extending upward from the base plate and extending through the lateral extension of the cap, and

a screw having telescopic engagement with the stem and extending up therefrom and adapted to engage against an upper shelf, and a. nut engaging the threads of the screw and bearing against the upper end of the stem.

15. A merchandising and display equipment comprising upper and lower shelves adapted to support sealed opaque cylindrical containers, a-

transparent jar having a diameter approximately the same as the diameter of one of the sealed containers and adapted to containspecimens of the goods in one of the containers, a support for the transparent jar having the similitude of one of the sealed opaque containers and adapted to,

be disposed on the lower shelf with the said containers, a rotatable jar holder mounted upon the upper end of said support, and means engaging the'support and engaging the upper and lowershelves to hold the support with the transparent jar thereon against movement from between the shelves.

16. A merchandising and display equipment including in combination two shelves adapted to support between them sealed opaque cylindrical containers, a transparent jar adapted to contain specimens of the goods in said containers, a support for the transparent jar and adapted to rest upon a lower shelf, and having the similitude of the cylindrical containers, and means carried by said support detachably engaging the upper and lower shelves and holding the support from bodily movement.

17 A display device adapted to be used in connection with closed cans and for displaying a transparent sample jar of the goods in said cans port between them sealedopaque cylindrical con tainers, a support adapted to rest upon the lower shelf, a rotatable jar holder mounted upon said support and having an upwardly extending pe:- ripheral guard, a transparent jar seated upon said support and within the peripheral guard and having a height such that the distance between the top of the jar and the under face of the upper shelf is less than the height of said peripheral flange whereby the jar cannot be .removed from the holder without removing the support from the shelf, and means carried by the support and removably holding the support from detachment from the shelf.

HALL. JONES, CHARLES RAY JONES.

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