US1434009A

US1434009A - Reply-card advertising blotter

Info

Publication number: US1434009A
Application number: US291403A
Authority: US
Inventors: John J Harris
Original assignee: Individual
Current assignee: Individual
Priority date: 1919-04-19
Filing date: 1919-04-19
Publication date: 1922-10-31
Anticipated expiration: 1939-10-31

Description

J. J. HARRIS.

REPLY CARD ADVERTISING BLOTTER.

APPLICATION FILED A'PR.19,1919.

1,434,009, Patented 001*..3L1922.

JOINI D06 4 Ordermg Good5 Accounting MaChLneS Hski Informalbon E4 mg or +1 upPZLES Therefor i Q OmiLong 5 use Order Blank New York Grand fiapuia s J j 4 59 m q John Doe r Co.

J New York NA.

FUIIHSH us at once the Following :1 Submit H ccounitng Machme for mu Doz. Tnkmg Fhbbons John D06 9 C0, D0z. Paper Rolls C m Wrapper}? PennLe5 oz v m A New York mcHels Doz D|.m86 U0z A A .7 N Y. guarferi Doz l.

Hc1lV86 flOZ [11451 65 566 fzzierZZZ/ John Jf/ar/"z a:

Patented ct. 31, 1922.

UNITED STATES aonn J. nannrs, or NEW roan, N. Y.

REPLY-CARD ADVERTISING BLOTTEE.

Application filed April 19, 1919. Serial No. 291,403.

To all whom it may concern:

Be it known that I, JOHN J. HARRIS, a citizen of the 'nited States, residing at New York, in the county of New York and State of New York, have invented certain new and useful Improvements in Reply-Card Advertising Blotters, of which the following is a specification.

This invention relates to a means for advertising, and has for its objectto provide an inexpensive device which will be sufiiciently valued for considerations of utility to insure its retention by the recipient; which will, when in use, present to view and enforce upon the users attention, an advertising message, proposal for business, or overture for correspondence; and which will be accompanied by a readily available mailing card upon which the recipient may conveniently indicate his wishes with reference to the subject-matter of the advertisement, and which card be carried by the advertising device in a manner to make its presence manifest when the advertising device isreceived or-when put into use, and therefore the more efiective or suggestive as regards the purpose of the advertisement.

Accordingly, the invention consists in providing an advertising device in the form of what I shall term a reply card advertising blotter, embodying in its construction a sheet-like body of absorbent material having its under side available as a blotting surface and having upon its side that is opposite thereto, and which is presented to I view when the blotter is in use, a surface hearing advertisin matter, and having between said body 0 absorbent material and the advertisin surface thus provided a pocket containing a mailing or order card for use in replying to the advertisement,

said card being carried in the pocket in such manner that the fact of its presence is appreciated by the user, and its examination and use for the purpose intended rendered the more likely to occur.

In the accompanying drawing Figures 1, 2, 3, and 4: show one illustra tive embodiment of the invention; Figure 1 being a face view of the advertising device complete; Figure 2 a longitudinal section thereof; and Figures 3 and 4 the obverse and reverse, respectively, of the return mailing card carried thereby.

In all the figures, 1 representsga blotter having an under plate-like sheet 2 of absorbent material, and an upper ply, sheet, or layer 3 of material suitable to have advertising matter imprinted thereonl Formed between the absorbent plate 2 and the ply, sheet, or layer 3, as, for instance, by adhering the latter to the former along three sides and leaving them free and separable throughout an appropriate portion of their area, is a pocket- 4 extending inwardly from one end of the blotter but terminating suihciently short of the opposite end and having its sides suficiently spaced from the longitudinal edges of the body sheet to leave adhering areas of the top sheet that develop substantial marginal portions; and, this pocket contains a return mailing card substantially fitting the pocket and raising the wall thereof, which is provided by the top sheet, sufficiently above the adhering areas of the top sheet to develop not only at one end but along the sides of the pocket a dis-- tinct drop in surface which serves as an indicator appreciable to the sense of touch and thereby rendering the presence of the return card manifest when the blotter is used, thus causing the card to mrve as a' forcible suggestion to the user of the blotter, and thereby rendering the device more efl'ective than if the pocket extended over the whole of the surface and did not fit the card in a manner to develop a sharp demarcation between the two levels of the rubbing surface of the blotter.

I claim: A reply card advertising blotter. embodying in its construction a substantial body sheet of absorbent material providing an un der surface exposed for use as a blotter, and

having upon its upper surface a continuous top sheet bearing advertising matter; the meeting faces of said body sheet and top sheet being adhered together except over a reduced area thereof extending inward from one edge of the body sheet to provide a pocket; and an order card located in said pocket, closely fitting the same, and raising above the general surface of the top sheet the wall of the pocketprovided by said top sheet: the area of adhesion forming a well 1 defined marginal surface on three sides of said pocket in a distinctly lower plane than said wall of the pocket, and thereby provid-.. ing with said pocket an indlcator of the JOH.\ J. HARRIS.