US1396027A - Display-stand - Google Patents

Description

G. W, DAY.

DISPLAY STAND.

APPLICATION FILED MAR.3I, 1921.

Patented Nov. 8, 1921..

2 SHEETS-SHEET 1- MM/z age Zdfiay G. w. DAY. D ISPLAY STAND.

APPLICATION FILED MAR. 31, I921.

- Patented Nov. 8, 1921.

2 SHEETS-SHEET 2- GEORGE W. DAY, OF GLENELLY-N, ILLINOIS.

DISPLAY-STAN D.

Application filed March 31, 1921.

To all whom it may concern:

Be it known that I, GEORGE W. DAY, a citisold in packages or containers. Among its objects my invention contemplates:

First: The provision of a display stand that may be constructed wholly of cardboard or some other similar cheap material.

Second: The provision of a device of the class mentioned that may be constructed of a single piece of cardboard cut and folded to serve the purposes of my invention.

Third: The provision of a device of the class mentioned that is particularly adapted to display and advertise products sold in cylindrical containers.

Fourth: A device of the class described that is especially adapted for use in displaying and advertising products sold in cylindrical containers having depressed covers, for instance, cans provided with friction tops Fifth: A device of the class mentioned which is held in position by the package displayed, and which in turn cooperates with the package always to display a definite portion of the latter.

Sixth: A device of the class mentioned which comprises novel. means for preventing the package from slipping out of proper position in and upon the display stand.

Seventh: A display stand which may be formed in a single flat sheet to facilitate shipment of the same.

Other objects and advantages of my invention will appear as the following description progresses.

In the accompanying drawings illustrating my invention.

Figure 1 is a view in perspective of the device of my invention in its proper relation to the displayed container;

Fig. 2 is a front view of the advertisin and display device before the same is folde as hereinafter explained;

Specification of Letters Patent.

desired inclination from the vertical.

Patented Nov. 8, 1921.

Serial No. 457,323.

Fig. 3 is a vertical. shown in Fig. 1;

Fig. 4 is a rear view in modified advertising and display device which is particularly designed for use in connection with cylindrical containers which are not provided with depressions in the tops thereof, and

Figs. 5 and 6 are respectively top plan and side elevational views of the devices illustrated in Fig. 4.

Similar characters of reference refer to similar parts throughout the several views.

The embodiment of my invention illustrated in Figs. 1, 2 and 3, consists of a single piece of cardboard 10, which may have any desired outline, but is here shown as be ing generally rectangular in shape and prosection of the part perspective of the vided with semi-circular tongues 11 and 12 l at its upper and lower margins. The tongue '11 has no function other than to lend a characteristic appearance to the particular device shown. The tongue'12 constitutes a base whereon the displayed container rests, when the device is in use. Formed in the cardboard is an opening 13. The cardboard constituting the upper margin of the opening 13 is provided with a tongue 14. The tongue is conveniently marked or scored to facilitate folding along the line 15. lVhen the tongue is drawn from the plane of the main piece of cardboard, the opening 13 is substantially trapezoidal in shape. The trapezoidal shape of the opening 13 is an important feature of my invention, because by varying the inclination of the nonparallel sides of the trapezoidal opening, and by varying the length of the tongue 14, I am enabled to give the display device any The cardboard is furthermore preferably scored or marked to facilitate folding along the line 16. Any suitable advertising matter may be printed or otherwise placed upon the face of the card 10 as illustrated in Fig. 1.

In using the display device shown in Figs. 1 to 3 inclusive the tongue 14 is folded along line 15 so that it projects forwardly from the card 10. The cardboard is likewise folded rearwardlyalong line 16 to provide a rearwardly projecting base as is clearly illustrated in Figs. 1 and 3. The cylindrical receptacle to be displayed, indicated at 17, is now inserted into opening 13 from the back. The container shown is of the well-known type having a depressed cover. The container rests upon the rearwardly projecting tongue 12 and the forwardly pro'ecting tongue 14 is caused to engage in the depression in the receptacle cover. Attention is directed to the fact that the height of the opening 13 is just slightly greater than the height of the displayed container. The greatest Width of the opening 13 is less than, or at any rate not substantially greater than, the diameter of the displayed container. When the stand and dislayed container are assembled, as shown in ig. 1, the inclination of that portion of the cardboard which carries the advertising matter is determined by the angularity of the non-parallel sides of the trapezoidal opening 13 and by the length of the tongue 14. By reducing theangles X (Fig. 2) and by. shortening thetongue 14 the inclination of the display card may be diminished, and by enlarging the angles X and by lengthening the tongue 14, the inclination of the display device may be made more pronounced. The displayed receptacle rests on the rearwardly extending fold of the cardboard and prevents forward displacement of the lower portion of the card. Forward displacement of the card is prevented by reason'of the.

fact that the greatest width of the trapezoidal opening is less than the diameter of the receptacle 17. Forward displacement of the upper portion of the cardboard is, of

course, prevented by the tongue 14.

In Flgs. 4 to 6 inclusive, I have illustrated an embodiment of my invention that is particularly adapted for use in connection with containers which are not provided with depressions in the tops thereof. The device shown in these figures is substantially like the device shown in Figs. 1 to 3, but comprises no tongue of the kind indicated at 14. The tongue 14 is replaced by a semicircular or crescent shaped piece of cardboard indicated at 18. The cardboard 18 has its ends glued or otherwise secured to the rear face of the cardboard 10, and is suitably scored or otherwise hinged so that it may be swung into a planeat right angles to the cardboard 10. When the display device is in use, the semi-circular or crescent shaped cardboard member 18 is slipped down over the top ofthe receptacle 17 and prevents rearward displacement of the upper portion of the receptacle. The cardboard member 18 may, of course, be folded up closely against the cardboard 10, when the display device is shipped.

Having thus described my invention, what I claim is new and desire to secure by Letters Patent of the United States is:

1. A display card provided with a foursided opening adapted to receive a package to be displayed, said opening having straight downwardly converging lateral margins, the greatest width of the opening being less than the diameter of the package, abase for the card whereon the container may rest, and means carried by the card adapted to prevent the upper portion of the package from slipping rearwardly out of said opening.

2. A device for displaying a cylindrical container having a depressed top, comprising a card provided with a four sided opening which receives the container, said opening having straight downwardly converging lateral margins, the greatest width of the opening being less than the diameter of the container, a base for the card whereon the container rests, said card being provided with a tongue which projects forwardly from the upper margin of said opening, the greatest width of the tongue being less than the greatest width of the opening, said tongue being adapted to engage in the-depressed top of the container to prevent the upper portion of the container from being displaced rearwa'rdly out of said opening.

In witnesswhereof, I hereunto subscribe my name this 26th day of March, 1921.

GEORGE W. DAY. Witnesses:

ALBIN C. AHLBERG, E. J. Bounenors.

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