US1371439A

US1371439A - William a

Info

Publication number: US1371439A
Authority: US
Publication date: 1921-03-15
Anticipated expiration: 1938-03-15

Description

W. A. RADFORD.

BOOK.

APPLICATION FILED AUGJB, 1920.

UNITED STATES WIILIAM A. BADFORD, OF CHICAGO, ILLINOIS.

BOOK.

Specification of Letters Patent.

Patented Mar. 15, 1921.

Application filed August 18, 1920. Serial No. 404,461. x

To all whom it ma concern:

Be it known that WILLIAM A. RAoroRo, a citizen of the United States, residing at Chicago, in the county of Cook and State of Illinois, have invented a certain new and useful Improvement in Books, of which the following is a full, concise, clear, and exact description, reference being had to the accompanying drawings, forming a part of this specification.

' My invention relates to books and has specific reference to a particular arrangement of book designed to function primarily as an advertising medium.

The fundamental object in devising the present arrangement of book is to provide an advertising medium which will have the highest possible degree of permanency; that is to say, one which will insure its continued existence and utility as an advertising medium after the ractical utility of the device is at an end. 11 the preferred embodiment of the invention, this advertising medium comprises a calender consisting of the usual separate month sheets or pages having associated therewith any desired advertising matter. The calendar as an advertising medium fullfils a practical utility, but as heretofore arranged, the advertising utility of each month sheet or page is short lived owing to the fact that upon serving its purpose, each'sheet or page is generally removed and thrown away. The advertising utility of the calendar therefore diminishes with the removal of each month sheet and the advertising utility of the calendar as an entirety generally ceases to exist after the expiration of the calendar. I attain a greater degree of permanency of the advertising medium by combining a unique arrangement of serial poster with the month sheets of the calendar, whereby there is induced a desire to retain each separate month sheet upon its removal from the calendar for the purpose of completing the serial poster. This serial poster preferably consists of a highly colored pictorial illustration, such as a rural panorama, which is cut into sheets dividing the panorama into contiguous sections. These several sheets are bound one upon the other in the form of a book, and upon each page is printed a calendar table of the days of a month. The pictorial representations on each page of the book are incomplete with respect to the entire illustration, but each one has a complete object or point of individual interest depicted thereupon. The individual illustrations end abruptly at the margins of the page so that there is induced the desire to post up each successive page in contlguous arrangement in order to complete the entire poster and appreciate its composit-e attractive appearance. It will thus be seen that as each successive calendar page of the book serves its purpose as a calendar sheet, it is removed from the book and added to the preceding sheets which have already been posted up and thus the complete panorama or-other picture is gradually produced. In this manner the value of the advertising matter associated with the various sheets of the book does not terminate with the removal of the particular sheet with which it is associated, but continues during the formation of the panorama, as well as during the life of the same upon completion. The

successive pages of the serial poster may also embody printed matter of particular interest to the intended patronage; this printed matter may be sup )lementary to the pictorial illustrations. t may also be arranged on the sheets so that it is gradually completed for reading by the successive posting of the several sheets in a particular arrangement. The provision of the calendar table on each page of the book lends a practicalutility to each page thereof, tends to direct attention to the advertising value of the device by extending the completion of the poster over a long period of time as a result of the successive additions thereto at the end of each month. It is to be understood, however, that the invention is not limited to the use of a calendar in conjunction with the serial poster, as other forms of printed mat ter or devices of utilitarian or esthetic character may be substituted therefor.

One particular field of advertising in which the present arrangement of book is peculiarly advantageous is among farmers and suburbanites. The decorative utility of the serial poster as a form of decoration for the interior walls of a barn, shed or the like Will immediately appeal to the farmer and induce him to post up the successive month pages of the book until the panorama is completed. In the accompanying drawing in which I have illustrated a particular embodiment of my invention I have illustrated the serial poster as depicting a rural panorama specifically intended for this field of advertising.

' edges by means of a metallic binding strip Fig. 2 is a fragmentary elevational view showing how the poster sheets are arranged as they are removed from the ad vertising book to gradually complete the panorama.

The book comprises a plurality of sheets or pages bound together along their upper 6. The binding strip 6 comprises a relatively thin metallic sheet, one edge of which is positioned along the coinciding upper edges of the sheets 5 at a slight distance therefrom. The upper edges of the sheets 5 are then bent back over the upper edge of the strip 6 whereupon the strip 6 is bent up and over the entire upper edge of the sheets 5 as shown forming a bead therealong; A suitable hanger 7 secured in place by the binding strip 6 is provided for attaching the book or calendar to a wall or other sup porting surface. 7

Each of'the pages 5 is provided with a table 8 of the days of a months The pages are arrangedso that the months will be in successive order, that is, upon the expiration of the first month January, andthe removal of the first page'of the calendar the second page having the month of February thereon, will be disclosed.

Advertising matter associated with' each ofthe tables Sgoes hand in hand in the particular embodiment shown with the associated illustrations in the advertising scheme of the calendar. For example this advertising matter which may be in the nature of daily reminders 9 spacing or separating the numerals indicating the days of the month vertically, to which arrangement my co-pending application, Serial No. 40 1';

462 filed Aug. 18, 1920, is directed, or it may be otherwise associated with the table '8,

This advertising matter sets out, for exarra ple, on the first "page, the conveniences and advantages of a modern home for the construction of which the distributor of the calendar provides plans, materials, etc. The illustration on this page shows an attractive home 10. On the next page, designated 11 in Fig. 2 the advertising matter associated with the table 8 is directed to barns ing matter associated with the table 8 there of, is directed to the provision ofa modern hog-house for the construction of which the distributor provides the plans, materials, etc. The illustration associated with this page 13 shows a hog-house 14:; The pages have a natural background or setting such 'as will give a realistic appearance to the View and the objects all have a congruous relation to each other in a panoramic group scene.

The illustrations on the successive pages of the boolr, which illustrations may be variously colored, are supplementary and so arranged that they may be joined as shown in 2 as the months enpire and the pages are removed gradually adding to the panorama until finally a complete and. entire view is had. For example, in'distributing such a book to an agriculturalist, the first page may upon removal from the book be attachedto the interior of a barn, shed or the like, which interiors are frequently covered with mostany available posters. Then upon removal of the second page from the book, it may be positionedimmediately to the rightof the first page and secured in place and so on. I V v It will now be apparent that the utility of the device of my invention is three-fold: First, the days of the'months are indicated in successive order; second, an attractive and highly effective advertising arrange ment is had; and third, an attractive panorama poster is had after the varioussheets of the calendar have served to indicate the days; weeks and months. in proper order.

Such a posterin addition to its attractiveness 1s, as hereinbefore po nted out, quite useful, and in this manner the advertising value of a calendar instead-0f ceasing with the removal of the various indicating sheets from the calendar contlnues during thefor- :m ation of the attractive as well as useful trated and described, being only one form in which the invention may appear. I have therefore cordingly.

I claim: r J g 1. In a device of the class described, the combination of a book comprising a plurality of pages bearing matter forming contiguous sections of a continuous panoramic pictorial representation of a scene having a natural setting, said pages being bound one upon another along an edge of the sections whichedge does not intersect the picdrawn the appended claims ac-.

torialrepresentation and being adapted upon detachment from said' book to be placed in contiguous arrangement upon a common backing for forming said pictorial representation. r V

2. In device of the' class described, the" combination of'a book comprising a plurality of pages bound one upon another said pages bearing matter consisting of substan tive sections forming contiguous sections of a pictorial representation, each page having a complete object or scene of individual interest supplemental printed matter associated with each of said pages suggesting the periodical removal of each of said pages, said pages being adapted upon removal from said book to be placed in contiguous alinement upon a suitable backing for forming said pictorial representation.

3. In a device of the class described, the combination of a book comprising'a plurality of pages bound along the top, said pages bearing matter forming contiguous sections of a pictorial illustration depicting a panorama or the like, said pages bearing each a complete object or scene of individual interest, a calendar associated individually with each of said pages, said pages being sponding to the removal of the calendar pages.

4. In a book a series of pages bearing each a complete pictorial representation of an object, said objects represented on said pages being difl'erent but having a congruous relation to each other in a panoramic group scene said pages having each one edge which intersects the panoramic scene said pages being bound together along another edge, said pages bearing advertising matter and bearing symbols suggesting the successive removal of the pages and the arrangement of the same adjacent eachother to form said panoramic scene.

In Witness whereof I hereunto subscribe my name this 16th day of August, 1920.

WILLIAM A. RADFORD