US1117085A - Display-card with easel attachment. - Google Patents

Display-card with easel attachment. Download PDF

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Publication number
US1117085A
US1117085A US84237314A US1914842373A US1117085A US 1117085 A US1117085 A US 1117085A US 84237314 A US84237314 A US 84237314A US 1914842373 A US1914842373 A US 1914842373A US 1117085 A US1117085 A US 1117085A
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United States
Prior art keywords
card
display
easel
attachment
leg
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Expired - Lifetime
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US84237314A
Inventor
Howard J Potts
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GENERAL ADVERTISING CO
GEN ADVERTISING CO
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GEN ADVERTISING CO
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Publication date
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Priority to US84237314A priority Critical patent/US1117085A/en
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Publication of US1117085A publication Critical patent/US1117085A/en
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

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    • GPHYSICS
    • G09EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09FDISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F1/00Cardboard or like show-cards of foldable or flexible material
    • G09F1/04Folded cards

Definitions

  • This invention relates particularly to advertising signs, or like display cards, made up of a display facing sheet and a reinforcing backing sheet arranged to give form and rigidity thereto; and it consists in combining with such a device a slmple easel-leg attachment involving no projection therefrom normally, though adapted to automatically swing into operative easel position when released for that purpose.
  • Figure 1 is a perspective rear view of an 'advertising sign or display card embodying my invention.
  • Fig. 2 is an enlarged vertical cross-section of the same, showing the easel leg in operative position as in Fig. 1; the normal closed position thereof being indicated however, in dotted lines, and also an intermediate position indicating the manner of engaging or disengaging the free end thereof.
  • the drawing shows a display card which is made up of a display facing 5, as of celluloid sheeting, and a contacting backing sheet 6, preferably of sheet metal, the marginal portions 7 of which rectangular sheets are jointly doubled-over rearwardly and clenched against the adjacent border portions of the card, so as to tightly and rigidly unlte said sheets.
  • a display card which is made up of a display facing 5, as of celluloid sheeting, and a contacting backing sheet 6, preferably of sheet metal, the marginal portions 7 of which rectangular sheets are jointly doubled-over rearwardly and clenched against the adjacent border portions of the card, so as to tightly and rigidly unlte said sheets.
  • the purpose of my invention is to provide an improved easel leg attachment to such a display card, whereby the latter may be conveniently supported in standing position when desired, while at the same time permitting of its being conveniently suspended for display, or compacted for shipment or storage as closely as without such attachment; and further, to secure these results with the greatest economy and simplicity of construction and operation.
  • the easel leg 10 employed consist merely of a strip of resiliently stiff sheet material such as steel or brass, capable of springing back to determined normal shape after being deflected therefrom.
  • the length of this metal strip, as indicated, is substantially equal to the height of the card; and its upper end 11 is rigidly secured to the upper border of the latter, by means of the doubled-over marginal portions of the sheets as shown; while its lower end 12 is adapted to enter an engaging pocket 13 therefor, formed midway of the width of the card, as indicated, between the doubled-over bottom margins of the sheets and the adjacent border portion of the card; this pocket formation being readily provided by omitting the clenching at such midway portion.
  • the easel leg strip 10 is so formed as to cause its lower portion to naturally project rearward of the card, as indicated in Figs. 1 and 2, when said end 12 is disengaged from the pocket 13; but it may be readily sprung sufliciently to permit of engaging or disengaging it from said pocket, and when thus engaged it is held close to the rear Wall of the card.
  • the main portion of the latter intermediate of the border portions 8 thereof, is bulged forward so as to dish the card at the rear and thereby give sufiicient room for the engaged easel leg 10 to effectively prevent it from projecting rearwardly and interfering with the card being laid flat upon its back as when no easel leg is provided; while when released from its engagement the leg is adapted to automatically spring to a proper supporting 7 position, and to retain it Without bracing.
  • apertures 15, 15 are provided near the attached upper end of the easel leg, through which a suspending cord, wire, or chain may be passed, the lower end of the leg being kept engaged in the pocket 13 when it is so used.
  • the attachment thus provides a simple and satisfactory supporting device Without at all increasing the size of the structure and at a trifiingcost.
  • a display card comprising contacting sheets of display material and of flangeable backing material, the marginal portions of which are doubled-over rearwardly and clenched against the adjacent border portions thereof; and a flexible easel leg of end rigidly fixed to the upper border portion of the card, and its lower end disengageably secured by said engaging means and adapted to spring rearwardly when CllS- engaged therefrom.

Description

H. J. POTTS.
DISPLAY CARD WITH EASEL ATTACHMENT.
APPLICATION FILED JUNE 2, 1914.
1,1 1 7,085. Patented Nov. 10, 1914.
wumaooao THE NORRIS PETERS CO PHrJTO-LITHQ. WASHINGTON. D. c.
, UNITED STATES PATENT OFFICE.
HOWARD J. POTTS, 0F READING, PENNSYLVANIA, A SSIGNOR TO THE GENERAL ADVERTISING 00., OF READING, PENNSYLVANIA, A CORPORATION OF PENN SYLVAN IA.
DISPLAY-CARD WITH EASEL ATTACHMENT.
Specification of Letters Patent.
Patented Nov. 10, 1914.
Application filed June 2, 1914. Serial No. 842,373. v
To all whom it may concern:
Be it known that I, HOWARD J. Porrs, a citizen of the United States, residing at Reading, in the county of Berks and State of Pennsylvania, have invented certaln new and useful Improvements in Display-Cards with Easel Attachments, of which the following is a specification.
This invention relates particularly to advertising signs, or like display cards, made up of a display facing sheet and a reinforcing backing sheet arranged to give form and rigidity thereto; and it consists in combining with such a device a slmple easel-leg attachment involving no projection therefrom normally, though adapted to automatically swing into operative easel position when released for that purpose.
The invention is fully described in connection with the accompanying drawings and the novel features are specifically pointed out in the claims.
Figure 1 is a perspective rear view of an 'advertising sign or display card embodying my invention. Fig. 2 is an enlarged vertical cross-section of the same, showing the easel leg in operative position as in Fig. 1; the normal closed position thereof being indicated however, in dotted lines, and also an intermediate position indicating the manner of engaging or disengaging the free end thereof.
The drawing shows a display card which is made up of a display facing 5, as of celluloid sheeting, and a contacting backing sheet 6, preferably of sheet metal, the marginal portions 7 of which rectangular sheets are jointly doubled-over rearwardly and clenched against the adjacent border portions of the card, so as to tightly and rigidly unlte said sheets. The main construction thus briefly referred to is already well known in the art, and the present invention consists in the hereinafter described improvements.
The purpose of my invention is to provide an improved easel leg attachment to such a display card, whereby the latter may be conveniently supported in standing position when desired, while at the same time permitting of its being conveniently suspended for display, or compacted for shipment or storage as closely as without such attachment; and further, to secure these results with the greatest economy and simplicity of construction and operation. To
this end, the easel leg 10 employed consist merely of a strip of resiliently stiff sheet material such as steel or brass, capable of springing back to determined normal shape after being deflected therefrom. The length of this metal strip, as indicated, is substantially equal to the height of the card; and its upper end 11 is rigidly secured to the upper border of the latter, by means of the doubled-over marginal portions of the sheets as shown; while its lower end 12 is adapted to enter an engaging pocket 13 therefor, formed midway of the width of the card, as indicated, between the doubled-over bottom margins of the sheets and the adjacent border portion of the card; this pocket formation being readily provided by omitting the clenching at such midway portion. The easel leg strip 10 is so formed as to cause its lower portion to naturally project rearward of the card, as indicated in Figs. 1 and 2, when said end 12 is disengaged from the pocket 13; but it may be readily sprung sufliciently to permit of engaging or disengaging it from said pocket, and when thus engaged it is held close to the rear Wall of the card. As shown the main portion of the latter intermediate of the border portions 8 thereof, is bulged forward so as to dish the card at the rear and thereby give sufiicient room for the engaged easel leg 10 to effectively prevent it from projecting rearwardly and interfering with the card being laid flat upon its back as when no easel leg is provided; while when released from its engagement the leg is adapted to automatically spring to a proper supporting 7 position, and to retain it Without bracing. To provide for neatly hanging the card when desired, apertures 15, 15 are provided near the attached upper end of the easel leg, through which a suspending cord, wire, or chain may be passed, the lower end of the leg being kept engaged in the pocket 13 when it is so used. The attachment thus provides a simple and satisfactory supporting device Without at all increasing the size of the structure and at a trifiingcost.
What I claim is 1. A display card comprising contacting sheets of display material and of flangeable backing material, the marginal portions of which are doubled-over rearwardly and clenched against the adjacent border portions thereof; and a flexible easel leg of end rigidly fixed to the upper border portion of the card, and its lower end disengageably secured by said engaging means and adapted to spring rearwardly when CllS- engaged therefrom.
In testimony whereof I am): my signature in presence of two witnesses.
HOVVARD J. POTTS.
Witnesses:
JOHN J. STRIOKLAND, P. A. BUsHoNo.
Copies of this patent may be obtained for five cents each, by addressing the Commissioner of Patents.
Washington, 1). C.
US84237314A 1914-06-02 1914-06-02 Display-card with easel attachment. Expired - Lifetime US1117085A (en)

Priority Applications (1)

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US84237314A US1117085A (en) 1914-06-02 1914-06-02 Display-card with easel attachment.

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US84237314A US1117085A (en) 1914-06-02 1914-06-02 Display-card with easel attachment.

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US1117085A true US1117085A (en) 1914-11-10

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Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US3041763A (en) * 1961-01-09 1962-07-03 David M Knox Props for picture frames
US3199897A (en) * 1963-08-02 1965-08-10 Barrett Bindery Co Easel type display device
US5215792A (en) * 1990-11-26 1993-06-01 J. L. Clark, Inc. Informative card made of sheet metal
US5363964A (en) * 1993-09-14 1994-11-15 Cui, Inc. Embossed metal trading card and container therefore
US5538135A (en) * 1993-09-14 1996-07-23 Cui, Inc. Dual-medium articles, including hinged articles
US5834127A (en) * 1996-04-17 1998-11-10 J. L. Clark Informative card made of sheet metal
US20160286016A1 (en) * 2013-05-13 2016-09-29 Soo Yeon Lee Sticking type stand

Cited By (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US3041763A (en) * 1961-01-09 1962-07-03 David M Knox Props for picture frames
US3199897A (en) * 1963-08-02 1965-08-10 Barrett Bindery Co Easel type display device
US5215792A (en) * 1990-11-26 1993-06-01 J. L. Clark, Inc. Informative card made of sheet metal
US5363964A (en) * 1993-09-14 1994-11-15 Cui, Inc. Embossed metal trading card and container therefore
US5538135A (en) * 1993-09-14 1996-07-23 Cui, Inc. Dual-medium articles, including hinged articles
US5577609A (en) * 1993-09-14 1996-11-26 Cui, Inc. Two-part articles, including hinged articles
US5834127A (en) * 1996-04-17 1998-11-10 J. L. Clark Informative card made of sheet metal
US20160286016A1 (en) * 2013-05-13 2016-09-29 Soo Yeon Lee Sticking type stand

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