UA25977U - Method of advertising - Google Patents

Abstract

The proposed method for advertising goods and services implies establishing the data base for the registered subscribers of the communication system and the goods and services to be advertised and transmitting advertisements to the subscriber terminals by using the communication system facilities. According to the proposed method, the communication system operator presents the data on the goods and services that are stored in the data base on its site in the "Internet" network. The registered subscriber of the communication system can select the corresponding element of the advertising information and transmit, to the communication system operator, a short text message with the indication of the selected element of the advertising information. According to the short text message, the operator assigns the transmission of the said information element to the subscriber instead of the ring signal. The communication system operator pays to the subscriber the advertising of the goods and cervices proportionally to the number of the ring signals transmitted to the subscriber, according to the agreement with the advertiser. The registered subscriber of the communication system can order the transmission of the selected advertising information in the short text message.

Description

Description of the invention

The useful model refers to methods of advertising using telecommunications means of communication 2 for the transfer of information from the storage device of the operator/telecommunications provider to the end devices of subscribers and can be used for sending advertising messages.

The method of advertising chosen as the closest analog, which includes the formation of a database of subscribers and the sending of advertising messages from advertisers to the terminal communication devices of subscribers using telecommunication means of communication, is the closest in terms of features to the claimed useful model. 70 Declaratory patent of Ukraine for an invention No. 48912, Publ. 15.08.2002.

According to the closest analogue, the end devices of subscribers receive advertising messages on the topics chosen by them only at a certain time, which limits the functionality of the known method of organizing advertising.

The basis of the useful model is the task of improving the method of advertising and expanding the 12 functional possibilities of the method by obtaining information about the advertising product by the calling subscriber of the telecommunications network and receiving remuneration for the transmission of advertising to the calling subscriber.

The task is achieved by the fact that in the method of organizing advertising, which includes the formation of a database of subscribers of a telecommunications network and the sending of advertising messages to the terminal communication devices of subscribers-recipients of information using telecommunications means of communication, according to a useful model, the operator/provider of a telecommunications network forms a database for receiving and sending advertising messages of various companies using telecommunications communication devices and places this information on its website, the registered subscriber of the telecommunications network selects the appropriate brand from the posted information, sends the selected brand via SMS message to the operator/provider, who encodes the selected version of the audio advertising message on the system server and connects it with the code of the registered subscriber, and 22, namely, sets the specified audio advertisement to the number of the registered subscriber instead of the call signal, i.e. the calling subscriber listens instead of the signal off when the audio advertising message option is selected, the telecommunications company pays a fee to the registered subscriber for advertising the selected brand in proportion to the number of incoming calls, the amount of the fee is set by the telecommunications company together with the advertiser, while the registered mobile subscriber can choose - an advertisement to add it in the notice on the same terms. Cha

Additionally, the task is solved by the fact that a type of reward can be providing a registered subscriber with bonus time for telephone conversations. at

The useful model allows you to expand the functionality of receiving advertising information from the information database of the operator/provider of the telecommunications network to the mobile phone, terminal, modem of the calling subscriber of the telecommunications network during the time when the calling subscriber calls the number of the registered subscriber, which is recorded from the server of the provider and advertising information is provided. As a result, a potential buyer - a subscriber of a telecommunications network, gets the opportunity to receive information about an advertising product on a mobile phone during the subscriber's call signal. "

The method of advertising is implemented as follows. From 50 The operator/provider of the telecommunications network forms a database for receiving and sending advertising messages of various companies using telecommunications communication devices and places this information on its

From" website. The subscriber selects a suitable brand from the sent list of companies that advertise their goods or services, sends the selected brand to the operator/provider via SMS. The operator/provider encodes the selected version of the audio advertisement on the server and connects it to the subscriber's code, namely, sets the audio advertisement to the subscriber's number instead of the call signal, i.e. the calling subscriber (the one who calls the registered subscriber) instead of the call signal listens to the selected sound version of the advertising message. For advertising the selected brand, the telecommunications company pays a fee to the registered subscriber in proportion to the number of incoming calls. The size of the reward is set by the telecommunications company together with the advertiser, while the registered subscriber of mobile communications -I 20 can choose an advertisement to add it to the notification message under the same conditions. A type of reward can be, for example, providing a registered subscriber with bonus phone time.

Claims (2)

The formula of the invention with 1. The method of advertising, which includes the formation of a database of subscribers of a telecommunications network and the sending of advertising messages to the terminal communication devices of subscribers-recipients of information using telecommunications means of communication, which is distinguished by the fact that the operator/provider of the telecommunications network forms a database data for receiving and sending advertising messages of various companies 60 using telecommunication communication devices and places this information on its website, the registered subscriber of the telecommunications network selects the appropriate brand from the posted information and sends it via a ttv message to the operator/provider who encodes the selected the advertisement option on the system server and connects it with the code of the registered subscriber, namely sets the specified audio advertisement to the number of the registered subscriber instead of a call signal, i.e., instead of a call signal, the calling subscriber listens to the selected audio advertising message option, pr Also, for advertising the selected brand, the telecommunications company pays a fee to the registered subscriber in proportion to the number of incoming calls, the amount of the fee is set by the telecommunications company together with the advertiser, while the registered mobile subscriber can choose an advertisement to be added to 8tv-messages under the same conditions. 2. The method of advertising according to claim 1, which differs in that a type of reward can be providing a registered subscriber with bonus time for telephone conversations. Official bulletin "Industrial Property". Book 1 "Inventions, useful models, topographies of integrated 7/0 Microcircuits", 2007, M 13, 27.08.2007. State Department of Intellectual Property of the Ministry of Education and Science of Ukraine. - cha cha (o) iv) s - with . and? ime) 1 se) -And what with 60 b5