TWM647400U - Advertisement delivery system - Google Patents

Abstract

The new model provides an advertising delivery system, which includes a bank server, a communication connection between a big data database and a bank employee's device to receive the basic customer information and business processing information of a customer who is handling business at the counter transmitted by the bank employee's device; a display device, which is installed in the business Near the check-in counter, it is used to place marketing content for the customer to view; the hollow device includes a communication module for receiving and transmitting information; the information analysis module uses the communication module based on the customer's basic information and the customer's historical information corresponding to the customer's basic information. The group selects relevant ones from some marketing documents in the marketing database and transmits them to the display device; the marketing evaluation module is used to regularly evaluate the marketing effectiveness of the relevant content of the marketing documents on the customer based on the customer's business transaction information and the tracking model. The group is used to track customers' attention to relevant content of marketing documents displayed on the display device to generate customer attention information.

Description

Advertising delivery system

The present invention relates to an advertising delivery system, in particular to an advertising delivery system that can adjust marketing content based on customer attention information.

In the current advertising and marketing system, banks usually market various bank services by placing multimedia advertisements while waiting for business processing. However, this method cannot provide personalized advertising content or exclusive promotions for each customer, nor can it track the effectiveness of advertising marketing.

Accordingly, how to develop a personalized delivery system for multimedia advertisements to solve the above problems has become a problem to be solved in the technical field.

In order to solve the above problems, according to one embodiment, the present invention provides an advertising delivery system, including: a bank server. The above-mentioned bank server communicates with the big data server and the banker's device to receive the customer who is handling business at the counter transmitted by the banker's device. Basic customer information and business processing information, and has a customer database and marketing database, a display device installed near the business processing counter to display marketing content for customers to view, and a central control device whose signals are connected to the above-mentioned bank server , operator device and display device. The above-mentioned central control device includes a plurality of hardware circuits that are electrically connected. A hardware module, the above-mentioned hardware module includes: communication module, information analysis module, marketing evaluation module and tracking module.

The above-mentioned communication module is connected to the above-mentioned bank server, clerk device and display device, and is used to receive the customer's basic customer information and business processing information transmitted by the clerk device, and to receive the customer stored in the customer database from the above-mentioned bank server. The customer historical information and the contents of multiple marketing documents stored in the marketing database, where the customer historical information includes business transaction information and business consultation information, the above information analysis module, the signal connection communication module, according to the above basic customer information and Corresponding to the content of customer history information of the customer's basic information, the above-mentioned information analysis module selects relevant persons from the marketing documents in the marketing database through the communication module and transmits them to the display device, so as to display the marketing documents on the above-mentioned display device through the communication module. The above-mentioned marketing evaluation module and the signal connection communication module are used to regularly evaluate the marketing effectiveness of the relevant content of the above-mentioned marketing document on the customer based on the above-mentioned business transaction information of the customer, so as to generate marketing Evaluate the results, and store the above-mentioned marketing evaluation results back to the customer database of the bank server. The above-mentioned tracking module and signal connection communication module are used to track the customer's content related to the marketing documents displayed on the above-mentioned display device. Attention situation to generate customer attention information.

According to another embodiment, the customer's attention information includes eye tracking of the customer's eyes to capture the gaze position of the customer's gaze on the display device and the dwell time at the gaze position.

According to another embodiment, when the residence time of the gaze position exceeds a preset time, the information analysis module delivers updated marketing content based on the content displayed at the gaze position.

According to another embodiment, the above display device includes a touch display device.

According to another embodiment, the customer attention information includes the clicked content clicked by the customer on the display device and the dwell time on the clicked content.

According to another embodiment, the above-mentioned bank server further communicates with the big data server to retrieve the customer category information of the above-mentioned customer from the big data database based on the above-mentioned customer's basic customer information and transmit it to the above-mentioned central control device. , allowing the above-mentioned information analysis module to automatically select those to be displayed from the sales document based on the above-mentioned customer category information.

According to another embodiment, the customer category information includes the customer's gender, age and occupation.

Accordingly, this new model can achieve the following effects (1) It can deliver personalized marketing content or exclusive promotions to improve marketing effectiveness. (2) Marketing content can be adjusted and updated based on information that customers pay attention to. (3) The marketing effectiveness of the relevant content of marketing documents on customers can be regularly evaluated based on the customer's business dealings information to generate marketing evaluation results.

100: Advertising delivery system

110: Central control device

112: Communication module

114:Information analysis module

116:Marketing Evaluation Module

118:Tracking module

120:Display device

200: Operator device

300:Bank server

302:Customer database

304:Marketing database

350:Big data server

400~450: steps

In order to make the above-mentioned technology and other purposes, features, advantages and embodiments of the present invention more obvious and easy to understand, the accompanying drawings are described as follows: Figure 1 depicts the system architecture of an advertising delivery system according to an embodiment of the present invention. Schematic diagram.

Figure 2 is a schematic diagram of the implementation flow of an advertising delivery system according to an embodiment of the present invention.

In order to describe each embodiment of the present invention in more detail, the following is supplemented by the accompanying drawings.

Figure 1 is a schematic diagram of the system architecture of an advertising delivery system according to some embodiments of the present invention. In FIG. 1 , the advertising delivery system 100 includes a central control device 110 , a display device 120 and a bank server 300 .

The above-mentioned bank server 300 is communicatively connected with the bank employee device 200 and has a customer database 302 and a marketing database 304. When a customer is handling business at the counter, the clerk can transmit the customer's basic customer information and business processing information to the bank server 300 through the clerk device 200, and store the above information in the customer database 302.

The above-mentioned customer database 302 stores basic customer information and customer historical information of multiple customers of the bank. The basic customer information includes the customer's name and ID card information, and the customer historical information includes business transaction information and business consultation information. The above-mentioned marketing database 304 stores multiple marketing documents corresponding to various business categories of the bank.

The above-mentioned display device 120 can be installed near the business processing counter so that customers can clearly see the location of the exhibition room content of the display device 120, such as being directly installed on the table of the business processing counter, fixed on the ceiling above the counter, or fixed on Suitable locations such as the side of the counter or the wall behind the counter.

The above-mentioned central control device 110 includes a communication module 112, an information analysis module 114, a marketing evaluation module 116 and a tracking module 118. The communication module 112 communicates with the bank server 300, the bank employee device 200 and the display device 120. Therefore, the communication module 112 can receive the customer's basic information and business processing information transmitted from the bank employee device 200, and can also receive the customer's basic customer information, customer history information and marketing documents transmitted from the bank server 300. Then, the content of the marketing document to be released can also be transmitted to the display device 120, and the content of the marketing document can be displayed on the display device 120 for customers who are handling business at the counter to watch.

The above information analysis module 114 is connected to the communication module 112 via signals. Therefore, after receiving the basic customer information from the communication module 112 and the customer historical information corresponding to the basic customer information, the information analysis module 114 can perform marketing on the bank server 300 through the communication module 112 based on the received content. From the marketing documents in the database 304, marketing documents related to customers who are handling business at the counter are selected and their contents are transmitted to the display device 120, so that the contents of these related marketing documents are displayed on the display device 120 through the communication module 112.

The above-mentioned marketing evaluation module 116 is connected to the communication module 112 via signals. Therefore, after receiving the business transaction information from the communication module 112 of the customer who is doing business at the counter, the marketing evaluation module 116 will regularly evaluate the marketing effectiveness of the content of the marketing documents previously placed in front of the customer. , to produce marketing evaluation results. Then, the marketing evaluation module 116 stores the above marketing evaluation results back to the customer database 302 of the bank server 300 through the communication module 112 .

The tracking module 118 is connected to the communication module 112 via signals. The tracking module 118 is responsible for tracking the customer's attention to the content of the marketing document displayed on the display device 120 to generate customer attention information. After the customer attention information is generated, the customer attention information will be transmitted to the bank server 300 through the communication module 112 and stored in the customer database 302. According to some embodiments, the customer's attention information includes eye tracking of the customer's eyes to capture the customer's gaze on a gaze position on the display device and the dwell time at the gaze position.

According to another embodiment, the above-mentioned display device 120 includes a touch display device or a general display device.

The above-mentioned general display device uses the above-mentioned tracking module 118 to perform eye tracking on the above-mentioned customer, wherein the above-mentioned customer attention information is the position and dwell time of the eye gaze.

The above-mentioned touch display device uses the above-mentioned tracking module 118 to perform touch tracking on the above-mentioned customer, wherein the above-mentioned customer attention information is the touch position and dwell time.

The above-mentioned communication module 112 is used for inputting and outputting information.

The above-mentioned information analysis module 114 is connected to the communication module 112 by signal. When the communication module 112 receives the customer information transmitted by the above-mentioned bank staff device, the above-mentioned information analysis module 114 determines the delivery based on the customer historical transaction information in the bank server 300. Marketing content and selection of display devices 120 for delivery.

The above-mentioned information analysis module 114 will deliver updated marketing content based on the information that customers pay attention to.

The above-mentioned marketing evaluation module 116 is connected to the above-mentioned communication module 112 by signal, and is used to regularly evaluate the customer's historical transaction information and marketing content, generate marketing results, and save them back to the bank server 300.

The tracking module 118 is signal-connected to the communication module 112 for tracking customer attention information of the display device 120 .

When a customer has gone to the counter to handle business, the clerk's device 200 transmits customer information to the bank server 300 and the central control device 110. The above-mentioned information analysis module 114 determines marketing based on the customer's historical transaction information in the customer database in the bank server 300. marketing content in the database and select the display device 120 for delivery. When the customer views the marketing content on the display device 120, the tracking module 118 will track the customer attention information in the following two ways according to the display device 120 used by the customer. First, when the display device 120 used by the customer is a general display device, the tracking module 118 performs eye tracking on the customer to track the position and dwell time of the customer's eyes; second, when the display device used by the customer When 120 is a touch display device, the above-mentioned tracking module 118 performs touch tracking on the customer and tracks the customer's touch location and dwell time.

The above customer attention information will be sent to the information analysis module 114 by the communication module 112. The information analysis module 114 will then select updated marketing content that the customer is interested in from the marketing database in the bank server 300 based on the customer attention information and deliver it to the corresponding display device 120.

Figure 2 depicts an implementation flow chart of an advertising delivery system according to the present invention.

In step 400 in Figure 2, the customer goes to the bank counter to wait for business.

In step 410 in Figure 2, whether the customer comes to the bank for business for the first time, if so, continue to step 420b; if not, continue to step 420a.

In step 420a in Figure 2, the bank clerk inputs the customer information that has been processed at the counter into the bank clerk device 200 and transmits it to the bank server 300 and the central control device 110. The information analysis module 114 analyzes the customer history information in the bank server 300. Determine the marketing content to be delivered and select the display device 120 to deliver.

In step 420b in Figure 2, the banker inputs the customer information that has been processed at the counter into the banker device 200, and transmits it to the bank server 300 and the central control device 110. When the information analysis module 114 does not find the customer history in the customer database When trading information. The information analysis module 114 searches for relevant information in the big data server 350 based on customer category information, that is, age, gender, and occupation, and selects marketing content in the marketing database based on the above information and delivers it to the corresponding display device 120 .

In step 430 of FIG. 2 , the advertising delivery system 100 tracks customer attention information through the tracking module 118 , and the information analysis module 114 selects updated marketing content that customers are interested in from the marketing database in the bank server 300 based on the customer attention information.

In step 440 of FIG. 2 , the bank server 300 transmits updated marketing content to the central control device 110 , and the information analysis module 114 then delivers it to the corresponding display device 120 .

In step 450 of FIG. 2 , the marketing evaluation module 116 regularly evaluates the marketing effectiveness based on customer historical information and marketing content, and generates a marketing evaluation result and saves it back to the bank server 300 .

As mentioned above, this new model can provide the following functions including:

(1) Provide marketing content that customers may prefer based on customer historical transaction information.

(2) Track the marketing content that customers like in real time through the tracking module and update the marketing content in real time.

(3) Regularly evaluate whether marketing results are achieved through the marketing evaluation module.

100: Advertising delivery system

110: Central control device

112: Communication module

114:Information analysis module

116:Marketing Evaluation Module

118:Tracking module

120:Display device

200: Operator device

300:Bank server

302:Customer database

304:Marketing database

350:Big data server

Claims (7)

An advertising delivery system. The advertising delivery system includes: a bank server. The bank server is communicatively connected to a large data server and a banker's device to receive a customer base of a customer who is handling business at the counter transmitted by the banker's device. Information and a business processing information, and has a customer database and a marketing database; a display device, set near a business processing counter, for placing a marketing content for the customer to view; and a central control device, signal Connected to the bank server, the banker device and the display device, the central control device includes a plurality of hardware modules composed of a plurality of electrically connected hardware circuits. The hardware modules include: a communication module The group communicates with the bank server, the banker's device and the display device to receive the customer's basic customer information and the business processing information transmitted by the banker's device, and to receive the customer's basic customer information and the business processing information sent from the bank server. The customer's historical information in the database and the contents of multiple marketing documents stored in the marketing database, where the customer's historical information includes business transaction information and business consultation information; an information analysis module, a signal connected to the communication module , based on the customer's basic information and the customer's historical information corresponding to the customer's basic information, the information analysis module selects relevant ones from the marketing documents in the marketing database through the communication module and transmits them to the display device , to display the content of the relevant parties in the marketing documents on the display device through the communication module; a marketing evaluation module, the signal is connected to the communication module, for regular evaluation based on the business transaction information of the customer the marketing effectiveness produced by the relevant content of the marketing documents for the customer, To generate a marketing evaluation result and store the marketing evaluation result back to the customer database of the bank server; and a tracking module, the signal is connected to the communication module to track the customer's response to the display device. The attention status of the relevant content of the marketing documents is displayed to generate a customer attention information. The advertising delivery system as described in claim 1, wherein the customer attention information includes eye tracking of the customer's eyes to capture a gaze position on the display device and the dwell time at the gaze position. The advertising delivery system as described in claim 2, wherein when the residence time of the gaze position exceeds a preset time, the information analysis module delivers an updated marketing content based on the content displayed at the gaze position. The advertisement delivery system of claim 1, wherein the display device includes a touch display device. The advertising delivery system as described in request item 4, wherein the customer attention information includes a clicked content clicked by the customer on the display device and the dwell time on the clicked content. The advertising delivery system as described in request item 1, wherein the bank server further communicates with the big data server to retrieve a customer category to which the customer belongs from the big data database based on the customer's basic information. The information is sent to the central control device, allowing the information analysis module to select those to be displayed from the marketing documents based on the customer category information. The advertising delivery system as described in request item 6, wherein the customer category information includes the customer's gender, age and occupation.

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