TWM635148U - Activity information publishing device - Google Patents

Activity information publishing device Download PDF

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TWM635148U
TWM635148U TW110215042U TW110215042U TWM635148U TW M635148 U TWM635148 U TW M635148U TW 110215042 U TW110215042 U TW 110215042U TW 110215042 U TW110215042 U TW 110215042U TW M635148 U TWM635148 U TW M635148U
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customer
community
database
index code
attribute
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花至賢
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信義房屋股份有限公司
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Abstract

本創作活動訊息發佈裝置主要包含客戶資料庫、社區資料庫、比對模組、傳送模組。比對模組依據該社區的該社區屬性中該地址群以及該客戶的該客戶屬性中該聯絡地址或該所屬社區,找出條件互相符合之該客戶,並依據所接收到的該社區索引碼而針對相對的該社區中該客戶群中每個客戶發佈活動訊息。 The creative activity information distribution device mainly includes a customer database, a community database, a comparison module, and a transmission module. The comparison module finds the customer whose conditions match each other according to the address group in the community attribute of the community and the contact address or the community in the customer attribute of the customer, and according to the received community index code An activity message is released for each customer in the customer group in the corresponding community.

Description

活動訊息發佈裝置 Event information publishing device

本創作係關於一種發佈裝置,尤指一種活動訊息發佈裝置。 This creation is about a publishing device, especially an event information publishing device.

現行房地產買賣或租賃管道除了透過社區公佈欄或實體服務店面之外,由於房產網站能提供全國房產買賣或租賃的詳細資訊,且可結合個人化需求服務,故網站資訊科技已成為房地產業者近來努力發展和開發的目標,以提昇房地產業者的競爭力。 In addition to the current channels for real estate sales or leasing through community bulletin boards or physical service stores, real estate websites can provide detailed information on real estate sales or leasing across the country, and can meet individual needs. Therefore, website information technology has become a recent endeavor of real estate companies. The goal of development and development to enhance the competitiveness of real estate players.

隨著購屋民眾日益重視所在的社區以及社區相關的活動,對業者來說變成是一種不得不特別重視的趨勢。為了滿足這種群體、社區的需求,勢必要針對不同社區舉辦各種活動,而舉發活動當然會就會涉及到宣傳社區活動。然而,即使是大型房仲業者,也很難普遍性的服務全部的社區,因此在舉發活動與宣傳該活動自然就需要考慮到這個侷限性。 As house buyers pay more and more attention to their communities and community-related activities, it has become a trend that property owners have to pay special attention to. In order to meet the needs of such groups and communities, it is necessary to organize various activities for different communities, and of course the activities of reporting will involve publicizing community activities. However, it is difficult for even a large-scale real estate agent to serve all communities generally, so it is natural to take this limitation into consideration when raising and publicizing the event.

除此之外,為了提升用戶在使用購屋網站時的便利性,大多數購屋網站會提供用戶收藏夾的功能,用戶在流覽和尋找房屋客戶的過程中,通過在客戶顯示頁面點擊「收藏」按鈕或類似功能按鈕來進行收藏操作,即可將自己喜歡的客戶添加到自己的收藏夾中。此 後,用戶可以利用自己的收藏夾,對其喜歡或感興趣的客戶進行日常查閱、追蹤、比較或購買。然而,在很多情況下,使用者只能先以大範圍的搜尋出具有一定數量的客戶,然後逐一看是否符合自己的需求,並納入收藏夾之中,但這樣查找客戶的效率仍然過低,將會耗費許多時間與精神才找到具有同性質的客戶(例如同樣都在台北市,都具有近醫院、近公園等等條件)。 In addition, in order to improve the convenience of users when using house purchase websites, most house purchase websites will provide users with the function of favorites. Users can click "Favorite" on the customer display page when browsing and looking for house customers. button or a similar function button to perform favorite operations, and you can add your favorite customers to your favorites. this Finally, users can use their favorites to conduct daily viewing, tracking, comparison or purchase of customers they like or are interested in. However, in many cases, users can only search for a certain number of customers in a large range first, and then check whether they meet their needs one by one, and include them in favorites, but the efficiency of finding customers in this way is still too low. It will take a lot of time and energy to find customers with the same nature (for example, they are all in Taipei, and they are close to hospitals, parks, etc.).

職是之故,申請人有鑑於習知技術之缺失,創作出本案「活動訊息發佈裝置」,以改善前述缺失。 For this reason, the applicant created the "event information publishing device" in this case in view of the lack of conventional technology to improve the above-mentioned deficiencies.

為了克服習知技藝所存在的問題,本創作提供一種本創作活動訊息發佈裝置主要包含客戶資料庫、社區資料庫、比對模組、傳送模組。比對模組接收欲搜找的特定社區,並依據該社區的該社區屬性中該地址群以及該客戶的該客戶屬性中該聯絡地址或該所屬社區,找出條件互相符合之該客戶,並依據所接收到的該社區索引碼而針對相對的該社區中該客戶群中每個客戶發佈活動訊息。如此,操作者只需簡單的選擇特定社區,系統就會按照已經事先歸納、收集完整的客戶名單,進行發佈該活動訊息。 In order to overcome the problems existing in the conventional technology, this creation provides a creation activity information publishing device which mainly includes a customer database, a community database, a comparison module, and a transmission module. The comparison module receives the specific community to be searched, and according to the address group in the community attribute of the community and the contact address or the community in the customer attribute of the customer, find out the customers whose conditions match each other, and According to the received community index code, an activity message is issued for each customer in the customer group in the corresponding community. In this way, the operator only needs to simply select a specific community, and the system will publish the event information according to the complete customer list that has been summarized and collected in advance.

本創作所提供的活動訊息發佈裝置提出一種可在進行瀏覽時,基於所瀏覽過的客戶,歸納出其他具有相同性質的客戶,以便更精準地發佈訊息給同性質的人。 The device for distributing event information provided by this creation proposes a method that can be used to summarize other customers with the same nature based on the customers who have been browsed during browsing, so as to release information to people of the same nature more accurately.

10:活動訊息發佈裝置 10: Event information release device

100:社區資料庫 100: Community Database

101:客戶資料庫 101: Customer database

102:記錄空間 102:Record space

103:記錄模組 103:Record module

105:傳送模組 105: Teleportation module

107:比對模組 107: Compare modules

5:客戶端設備 5: Client device

第一圖顯示本創作所提活動訊息發佈裝置的具體實施例的示意圖。 The first figure shows a schematic diagram of a specific embodiment of the activity message publishing device proposed in this invention.

第二圖顯示本創作所提活動訊息發佈裝置的具體實施例的示意圖。 The second figure shows a schematic diagram of a specific embodiment of the activity message publishing device proposed in this invention.

本創作將藉由下述之較佳實施例及其配合之圖式,做進一步之詳細說明。 This creation will be further described in detail with the following preferred embodiments and accompanying drawings.

參考第一圖,本創作活動訊息發佈裝置主要包含客戶資料庫101、社區資料庫100、比對模組107、傳送模組105。客戶資料庫101儲存複數客戶資料,每個客戶資料均具有客戶索引碼、以及該客戶索引碼所屬的複數個客戶屬性。其中客戶屬性至少包含聯絡管道、聯絡地址、所屬社區,該聯絡管道至少包含電話號碼或即時通訊軟體帳號。使用者的客戶端設備5透過網際網路與本創作所提活動訊息發佈裝置10互相進行資料的傳遞。前述客戶端設備5可以是桌上型電腦、筆記型電腦、平板電腦或智慧型手機等。 Referring to the first figure, the creative activity information release device mainly includes a customer database 101 , a community database 100 , a comparison module 107 , and a transmission module 105 . The customer database 101 stores a plurality of customer data, and each customer data has a customer index code and a plurality of customer attributes to which the customer index code belongs. The customer attributes include at least a contact channel, a contact address, and a community to which they belong, and the contact channel at least includes a phone number or an instant messaging software account. The user's client device 5 communicates data with the activity message distribution device 10 proposed in this invention through the Internet. The foregoing client device 5 may be a desktop computer, a notebook computer, a tablet computer, or a smart phone.

舉例來說,當經紀人打算對某個特定社區的住戶發出活動訊息時,透過一個使用者介面輸入相對於該社區的社區索引碼以及活動訊息內容,傳送模組105就會依據所接收到的該社區索引碼,從社區資料庫100取得相對的該社區中該客戶群中每個客戶的聯絡管道,而透過這些聯絡管道針對該客戶群中每個客戶發佈活動訊息,其中針對該客戶群發佈訊息時所需的該聯絡管道來自該客戶資料庫。 For example, when a broker intends to send an activity message to residents in a specific community, he inputs the community index code and the content of the activity message relative to the community through a user interface, and the transmission module 105 will base on the received information. The community index code obtains the corresponding contact channels of each customer in the customer group in the community from the community database 100, and releases activity information for each customer in the customer group through these communication channels, and releases activity information for the customer group. The contact channel required for the message comes from the customer database.

社區資料庫100儲存複數社區資料,每個社區資料均具有一社區索引碼、以及該社區索引碼所屬的複數個社區屬性,每個社區屬性至少包含客戶群、地址群、服務分店,其中該服務分店的內容 為一般為相對的服務店名或代號,服務分店的內容為空白則表示相對的社區暫時未列入業務開發重點。社區資料庫100中該客戶群的建立主要是比對模組107比對資料後所建立的。更具體來說,比對模組107依據該社區的該社區屬性中該地址群以及該客戶的該客戶屬性中該聯絡地址或該所屬社區,找出條件互相符合之該客戶,而更新該社區資料庫100中每個社區屬性中的該客戶群。 The community database 100 stores multiple community data, each community data has a community index code and a plurality of community attributes to which the community index code belongs, each community attribute at least includes customer groups, address groups, and service branches, where the service Branch content It is generally the name or code of the relative service store. If the content of the service branch is blank, it means that the relative community has not been included in the focus of business development for the time being. The establishment of the customer group in the community database 100 is mainly established after the comparison module 107 compares the data. More specifically, the comparison module 107 finds out the customers whose conditions match each other according to the address group in the community attribute of the community and the contact address or the community in the customer attribute of the customer, and updates the community The customer group in each community attribute in the database 100 .

客戶資料庫101是利用客戶資料維護模組來進行資料的新增、刪除、修改。也就是,客戶透過一個介面填寫個資時,其中聯絡管道為必填,但聯絡地址或所屬社區則可為選擇性填寫,可以只填寫其中一個,然後再由客戶資料維護模組更新客戶資料庫101。 The customer data base 101 uses the customer data maintenance module to add, delete and modify data. That is, when a customer fills in personal information through an interface, the contact channel is required, but the contact address or community can be filled in selectively, and only one of them can be filled in, and then the customer database is updated by the customer data maintenance module 101.

舉例來說,延壽國宅丙標的地址群為松山區健康路325巷與延壽街與三民路80巷之間,因此即使某個客戶他沒填寫所屬社區或是填寫錯誤,而導致比對模組107無法比對出這個客戶屬於延壽國宅丙標,仍然會依據該客戶所填寫的聯絡地址去比對是否落在松山區健康路325巷與延壽街與三民路80巷之間中的地址,如果發現該客戶的聯絡地址屬於該範圍之中,比對模組107則將該客戶納入延壽國宅丙標的社區中的該客戶群中。 For example, the address group of Yanshou National House C bid is between Lane 325, Jiankang Road, Songshan District, Yanshou Street, and Lane 80, Sanmin Road. Therefore, even if a customer does not fill in the community he belongs to or fills in incorrectly, it will cause the comparison module 107 could not find out that this customer belonged to the Yanshou State House C standard, and would still use the contact address filled in by the customer to compare whether it was located between Lane 325, Jiankang Road, Songshan District, Yanshou Street, and Lane 80, Sanmin Road. If it is found that the customer's contact address belongs to the range, the comparison module 107 will include the customer in the customer group in the community of the Yanshou State House C standard.

為了更精準的發佈訊息,傳送模組105在發送訊息前,系統還可以基於全部客戶的瀏覽記錄去分析哪些客戶屬性相同,使得在發送訊息還可以針對特定社區中某個特定族群發送活動訊息。 In order to release messages more accurately, before the transmission module 105 sends a message, the system can also analyze which customers have the same attribute based on the browsing records of all customers, so that when sending a message, it can also send an activity message for a specific group in a specific community.

參考第二圖,本創作活動訊息發佈裝置進一步包含記錄模組103、記錄空間102。記錄空間102儲存以複數筆瀏覽紀錄,每筆瀏 覽紀錄分別對應到該客戶索引碼。記錄模組103偵測並接收來自客戶端設備5的瀏覽事件,該瀏覽事件包含該客戶索引碼,以收藏該瀏覽事件中該客戶索引碼、所對應的一操作行為至該記錄空間102中。 Referring to the second figure, the device for distributing creative activity information further includes a recording module 103 and a recording space 102 . The recording space 102 stores multiple browsing records, each browsing The browsing records are respectively corresponding to the customer index code. The recording module 103 detects and receives a browsing event from the client device 5 , the browsing event includes the customer index code, and stores an operation behavior corresponding to the customer index code in the browsing event into the recording space 102 .

具體來說,當使用者利用客戶端設備5瀏覽系統所提供的客戶查看網站時,記錄模組103會偵測並接收來自客戶端裝置的瀏覽事件。由於該瀏覽事件包含該客戶索引碼、該操作行為,因此可以收藏該瀏覽事件中該客戶索引碼、該客戶索引碼所對應的操作行為至該記錄空間102中。只要所收集的該瀏覽事件達到某一定的水準,能產出有意義的特定族群時,就能基於該客戶索引碼所屬的複數筆瀏覽紀錄,而歸納出在複數筆瀏覽紀錄中的該客戶索引碼,具有高度重疊性的該客戶屬性,並利用該傳送模組105針對該社區中特定族群發佈活動訊息給該客戶索引碼所屬的該客戶端裝置5。這其中,該每個社區屬性中的該客戶群為相關於高度重疊性的該客戶屬性之至少一筆客戶索引碼。 Specifically, when the user uses the client device 5 to browse the client viewing website provided by the system, the recording module 103 will detect and receive browsing events from the client device. Since the browsing event includes the customer index code and the operation behavior, the customer index code and the operation behavior corresponding to the customer index code in the browsing event can be stored in the recording space 102 . As long as the collected browsing events reach a certain level and meaningful specific groups can be produced, the customer index code in the multiple browsing records can be summarized based on the multiple browsing records to which the customer index code belongs , have the highly overlapping customer attributes, and use the transmission module 105 to issue activity messages to the client device 5 to which the customer index code belongs for a specific group in the community. Wherein, the customer group in each community attribute is at least one customer index code related to the highly overlapping customer attribute.

上述該操作行為相關於該房地產客戶的簡稱、價格、社區名、地址、樓層、建物登記面積、土地登記面積、每單位面積單價、類型、格局、屋齡、車位、座向、電梯、管理費、格局圖、生活機能。操作行為具有優先性,具有越高的優先性就越會優先比較高度重疊性,而影響到每個社區屬性中的該客戶群中所呈現的客戶。上述特定族群主要是以單一客戶屬性或是多個客戶屬性所定義。舉例來說,社區屬性為三代同堂,相對的客戶屬性則為換大房(3房以上以及30坪以上)。 The above-mentioned operation behavior is related to the real estate client's abbreviation, price, community name, address, floor, building registration area, land registration area, unit price per unit area, type, layout, house age, parking space, seat orientation, elevator, management fee , pattern diagram, life function. The operation behavior has a priority, and the higher the priority, the higher the priority will be to compare the highly overlapping, which will affect the customers presented in the customer group in each community attribute. The above-mentioned specific ethnic group is mainly defined by a single customer attribute or multiple customer attributes. For example, the community attribute is three generations living under one roof, and the corresponding customer attribute is changing to a bigger house (more than 3 rooms and more than 30 pings).

由於比對模組107可以利用被儲存在記錄空間102中每筆瀏覽紀錄的該客戶索引碼,查得客戶索引碼所屬的複數個客戶屬性,進而歸納出在複數筆瀏覽紀錄中的該客戶索引碼,具有高度重疊性的該客戶屬性。舉例來說,如果使用者經常性反覆地瀏覽了在同一個地區的大樓客戶,比對模組107則判定該使用者對於特定地區的大樓客戶有高度的興趣,而將尚未被瀏覽過特定地區的大樓客戶列為具有高度重疊性的該客戶屬性,將之納入每個社區屬性中的該客戶群之中。只是,由於可納入每個社區屬性中的該客戶群的數量是有限的,例如3件,因此只要特定地區的大樓客戶數量過多,比對模組107就會需要更進一步的篩選。也就是,擴大更多該客戶屬性,去查找具有高度重疊性,例如除了在同一個地區的大樓客戶以外,使用者還經常性瀏覽附近有公園、有醫院、有捷運站等等條件的客戶。 Because the comparison module 107 can use the customer index code stored in each browsing record in the recording space 102 to check the multiple customer attributes to which the customer index code belongs, and then summarize the customer index in the multiple browsing records. Code, this customer attribute with a high degree of overlap. For example, if the user frequently and repeatedly browses building customers in the same area, the comparison module 107 determines that the user has a high interest in building customers in a specific area, and has not yet browsed the specific area The building customers are listed as the customer attribute with a high degree of overlap, which is included in the customer group in each community attribute. However, since the number of the customer groups that can be included in each community attribute is limited, for example, 3, as long as there are too many building customers in a specific area, the comparison module 107 will need further screening. That is, expand more of the customer attributes to find highly overlapping customers. For example, in addition to building customers in the same area, users also frequently browse customers with nearby parks, hospitals, MRT stations, etc. .

不過,為了能讓被納入每個社區屬性中的該客戶群的客戶是更貼近使用者的期望,複數個客戶屬性中每個客戶屬性具有優先性,具有越高的優先性就越會優先比較高度重疊性。換言之,例如使用者經常性點擊了在每個社區屬性中的該客戶群中有公園、有醫院的客戶,但沒捷運站的客戶,就算複數筆瀏覽紀錄中的該客戶索引碼的客戶屬性經常出現捷運站這個客戶屬性,捷運站的客戶屬性的優先性也將被降低,未來再被納入每個社區屬性中的該客戶群的可能性也隨之降低。 However, in order to make the customers included in the customer group in each community attribute closer to the user's expectations, each customer attribute in the plurality of customer attributes has a priority, and the higher the priority, the more priority will be compared Highly overlapping. In other words, for example, if the user frequently clicks on the customers who have parks and hospitals in the customer group in each community attribute, but do not have subway stations, even if the customer attribute of the customer index code in the multiple browsing records The customer attribute of the MRT station often appears, and the priority of the customer attribute of the MRT station will also be reduced, and the possibility of this customer group being included in each community attribute in the future will also be reduced.

本創作以上述的較佳實施例與範例作為參考而揭露,讀者須了解這些例子是用於描述而非限定之意。凡習知此技藝者,在不 脫離本創作的精神與範圍之下,當可做各種組合與修飾,其仍應屬在本創作專利的涵蓋範圍之內。 This creation is disclosed with reference to the above-mentioned preferred embodiments and examples, and readers should understand that these examples are used for description rather than limitation. Anyone who is familiar with this skill will not Without departing from the spirit and scope of this creation, various combinations and modifications can be made, which should still fall within the scope of this creation patent.

10:活動訊息發佈裝置 10: Event information release device

100:社區資料庫 100: Community Database

101:客戶資料庫 101: Customer database

105:傳送模組 105: Teleportation module

107:比對模組 107: Compare modules

5:客戶端設備 5: Client device

Claims (4)

一種活動訊息發佈裝置,包括: A device for distributing event information, comprising: 一客戶資料庫,儲存複數客戶資料,每個客戶資料均具有一客戶索引碼、以及該客戶索引碼所屬的複數個客戶屬性,其中客戶屬性至少包含一聯絡管道、一聯絡地址、一所屬社區,該聯絡管道至少包含電話號碼或即時通訊軟體帳號; A customer database, storing multiple customer information, each customer information has a customer index code and a plurality of customer attributes to which the customer index code belongs, wherein the customer attributes at least include a contact channel, a contact address, and a community, The contact channel includes at least a phone number or an instant messaging software account; 一社區資料庫,儲存複數社區資料,每個社區資料均具有一社區索引碼、以及該社區索引碼所屬的複數個社區屬性,每個社區屬性至少包含一客戶群、一地址群、一服務分店,該服務分店的內容為空白則表示相對的社區暫時未列入業務開發重點; A community database, storing multiple community data, each community data has a community index code and a plurality of community attributes to which the community index code belongs, each community attribute includes at least one customer group, one address group, and one service branch , if the content of the service branch is blank, it means that the relative community has not been included in the business development focus for the time being; 一比對模組,耦合該客戶資料庫、該社區資料庫,依據該社區的該社區屬性中該地址群以及該客戶的該客戶屬性中該聯絡地址或該所屬社區,找出條件互相符合之該客戶,而更新該社區資料庫中每個社區屬性中的該客戶群;以及 A comparison module, coupled with the customer database and the community database, according to the address group in the community attribute of the community and the contact address or the community in the customer attribute of the customer, find out the conditions that meet each other the customer, and update the customer group in each community attribute in the community database; and 一傳送模組,耦合該比對模組、該社區資料庫、該客戶資料庫,依據所接收到的該社區索引碼而針對相對的該社區中該客戶群中每個客戶發佈一活動訊息,其中針對該客戶群發佈訊息時所需的該聯絡管道來自該客戶資料庫。 A transmission module, coupled with the comparison module, the community database, and the customer database, publishes an activity message for each customer in the customer group in the corresponding community according to the received community index code, The communication channel required for releasing information for the customer group comes from the customer database. 如申請專利範圍第1項所述之活動訊息發佈裝置,其中該活動訊息發佈裝置進一步包含: The event information release device as described in item 1 of the scope of the patent application, wherein the event message release device further includes: 一記錄空間,配置用以儲存以複數筆瀏覽紀錄,每筆瀏覽紀錄分別對應到該客戶索引碼;一記錄模組,耦接該客戶資料庫、該記錄空間,並用以偵測並接收來自一客戶端設備的一瀏覽事件,該瀏覽事件包含該客戶索引碼,以收藏該瀏覽事件中該客戶索引碼、所對應的一操作行為至該記錄空間中;其中,該傳送模組基於該客戶索引碼所屬的複數筆瀏覽紀錄,而歸納出在複數筆瀏覽紀錄中的該客戶索引碼具有高度重疊性的該客戶屬性,並發佈該活動訊息給該客戶索引碼所屬的該客戶端設備。 A record space configured to store a plurality of browsing records, each of which corresponds to the customer index code; a record module coupled to the customer database and the record space, and used to detect and receive information from a A browsing event of the client device, the browsing event includes the customer index code, so as to store the customer index code in the browsing event and an operation behavior corresponding to the recording space; wherein, the transmission module is based on the customer index The plurality of browsing records to which the code belongs, and summarizes the customer attribute that the customer index code in the multiple browsing records has a high degree of overlap, and publishes the activity message to the client device to which the customer index code belongs. 如申請專利範圍第2項所述之活動訊息發佈裝置,其中該操作行為相關於一房地產客戶的簡稱、價格、社區名、地址、樓層、建物登記面積、土地登記面積、每單位面積單價、類型、格局、屋齡、車位、座向、電梯、管理費、格局圖、生活機能。 The event information publishing device as described in item 2 of the scope of the patent application, wherein the operation behavior is related to a real estate customer's abbreviation, price, community name, address, floor, building registration area, land registration area, unit price per unit area, type , layout, house age, parking space, seat orientation, elevator, management fee, layout map, and living functions. 如申請專利範圍第3項所述之活動訊息發佈裝置,其中複數個客戶屬性中該操作行為具有一優先性,具有越高的優先性就越會優先比較高度重疊性。 In the event information distributing device described in item 3 of the patent application, the operation behavior has a priority among the plurality of customer attributes, and the higher the priority, the more highly overlapped the priority will be.
TW110215042U 2021-12-17 2021-12-17 Activity information publishing device TWM635148U (en)

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