TWM631953U - Marketing system - Google Patents

Abstract

A marketing system for: receiving a registration request from a user and related to a marketing activity; according to an identification data included in the registration request, to determine whether there is a pre-stored tax data collection that includes the The matching tax declaration data of the identification information; if the judgment result is positive, the registration request will be approved, and the identification information will be added to the list of participants; if the judgment result is negative, the registration request will be rejected; In the case that the identification information is used as a winner identification information, a tax declaration procedure related to the marketing activity and a customer is performed according to the matching tax declaration information.

Description

Marketing system

The new model relates to a marketing system, especially a marketing system suitable for assisting in marketing activities.

In modern society, if the business organization organizes marketing activities with prizes (such as lottery draws, or competitions and competitions with prizes), it is necessary to make tax declarations for the winners according to the value of the prizes after determining the winners according to the law. . However, if the number of winners is large, or if the business organization often holds marketing activities, the business organization will need to spend relatively high time and labor costs for tax declaration operations.

Therefore, how to reduce the cost of tax declaration operations caused by holding marketing activities has become a topic worthy of discussion.

Therefore, the purpose of the present invention is to provide a marketing system that is beneficial to reduce the cost of tax declaration operations caused by holding marketing activities.

The novel marketing system is suitable for electrical connection with a user end. The marketing system includes a processing unit and a storage unit electrically connected with the processing unit. The storage unit is The metastore has a list of participants associated with a marketing campaign and a collection of tax data. The processing unit is used to: receive a registration request from the user and related to the marketing activity, wherein the registration request includes an identification data related to a customer; according to the identification data, determine whether the tax data set is in the collection Whether there is a matching tax declaration document that includes the identification information; if the judgment result is positive, the registration request will be approved, and the identification information will be added to the participant list; if the judgment result is negative, Reject the registration request; in the event that the identification information is used as a winner identification information, perform a tax declaration procedure related to the marketing campaign and the customer based on the matching tax declaration information.

In some implementation aspects of the novel marketing system, the marketing system is further adapted to be electrically connected to a customer database storing a plurality of pieces of customer data, each customer data including an identification data part and a pair of identification data parts. Basic information section. The matching tax filing also includes a personal data section with a corresponding identifying information. The processing unit is further configured to: after judging whether there is matching tax declaration data in the tax data set, determine whether there is a portion of the identification data contained in the customer data that matches the identification data of the matching tax declaration data, and Matching customer data that meets a prompt update condition, wherein the prompt update condition includes that the basic data part of the matching customer data does not completely match the personal data part of the matching tax declaration data; Generate and transmit a link related to the customer database when prompted to update the matching customer data of the condition The data is sent to the user, wherein the link data is used for the user to update the matching customer data in the customer database.

The effect of this new model is: after receiving the registration request from the user, the marketing system will only approve the registration request if it is determined that the matching tax declaration information exists, and the identification information in the registration request In the case of being used as the winner's identification information, the tax declaration procedure related to the marketing activity is carried out according to the matching tax declaration information, so that the marketing system can ensure that it stores the corresponding information of each activity participant. The tax declaration materials can also complete the tax declaration operations related to the winners after the marketing activities, which can effectively reduce the time and labor costs of the business organizations in the tax declaration of marketing activities.

1: Marketing system

11: Processing unit

12: Storage unit

D1: List of Participants

D2: Collection of tax information

2: Use side

20: User

3: Customer database

S1~S7: Steps

Other features and effects of the present invention will be clearly presented in the embodiments with reference to the drawings, wherein: FIG. 1 is a block schematic diagram exemplarily showing an embodiment of the new marketing system, and a The user terminal and the client database matched by the embodiment; and FIG. 2 is a flow chart for exemplarily explaining how the embodiment implements a taxation operation assistance method.

Before the present invention is described in detail, it should be noted: if not specifically defined, the "electrical connection" described in this patent specification generally refers to the "wired connection" between multiple electronic devices/devices/elements connected to each other through conductive materials. electrical connection” and “radio connection” for one-way/two-way wireless signal transmission through wireless communication technology. On the other hand, the "electrical connection" mentioned in this patent specification also generally refers to the "direct electrical connection" formed by directly connecting multiple electronic devices/devices/components to each other, as well as the connection between multiple electronic devices/devices/components. The “indirect electrical connection” is formed by the indirect connection between other electronic equipment/devices/elements.

Referring to FIG. 1, an embodiment of the novel marketing system 1 is managed by a business organization. In the application of this embodiment, the business organization can be, for example, a banking organization, and the marketing system 1 can be used to realize the marketing activities (for example, a lottery event, but not the case) held by the business organization through the Internet. limit).

More specifically, the marketing system 1 is implemented as a servo device, for example, and the marketing system 1 includes a processing unit 11 and a storage unit 12 electrically connected to the processing unit 11 . The processing unit 11 is a central processing unit with data operation and processing functions. However, in other embodiments, the processing unit 11 can also be implemented as a combination of a plurality of central processing units. The storage unit 12 is a data storage device for storing digital data, and is, for example, a hard disk. However, in other embodiments, the storage unit 12 can also be implemented as different types of computer-readable recording media. Or a combination of multiple computer-readable recording media. It is added that in different embodiments, the The marketing system 1 can also be implemented as a plurality of servo devices that are electrically connected to each other, which is not limited to this embodiment.

The processing unit 11 of the marketing system 1 is suitable for electrically connecting a user 2 through a network, and is also suitable for electrically connecting with a customer database 3 .

The user 2 may be a mobile phone, a tablet computer, a notebook computer or a desktop computer belonging to a user 20, and the user 20 is, for example, a customer of the business organization. It should be added that, in the actual implementation of this embodiment, the processing unit 11 can be used for multiple users 2 belonging to different users to be electrically connected through the network at the same time. However, for the convenience of description, this embodiment only The user end 2 and the user 20 shown in FIG. 1 are used for description.

The customer database 3 is, for example, a database server managed by the business organization. The customer database 3 stores multiple pieces of customer data, and each customer data includes an identification data part and a pair of basic data parts corresponding to the identification data part. The identification data part is, for example, the ID number of a customer of the business organization, but can also be implemented as other unique identification data (eg, customer number) that can be used to indicate the identity of the corresponding customer. The basic information part includes, but is not limited to, a name, a nationality, a household address and a mailing address of the corresponding customer, for example.

The storage unit 12 stores a participant list D1 and a tax data set D2.

In this embodiment, the participant list D1 is related to a A marketing event sponsored by the institution that is open for registration (such as, but not limited to, a sweepstakes). More specifically, the participant list D1 is used to record customers who have successfully signed up for the marketing activity, that is, used to record the activity participants who have successfully signed up for the marketing activity.

The tax data set D2 includes a plurality of tax declaration data, and each tax declaration data includes an identification data and a pair of personal data parts corresponding to the identification data. In this embodiment, the identification data is, for example, an ID number, but it can also be implemented as other unique identification data that can be used to indicate the identity of the corresponding customer. The personal data part includes, but is not limited to, a name, a nationality, a domicile address and a correspondence address, for example.

Further, when the processing unit 11 and the user 2 are electrically connected through a network, the processing unit 11 can provide a tax information login interface in the form of a webpage to the user 2 for display. Thereby, the user 20 holding the user terminal 2 can operate the user terminal 2 to input his own basic information (such as name, nationality, domicile address and mailing address, etc.) The user 2 generates and transmits a tax declaration data corresponding to the user 20 to the processing unit 11 . Then, when the processing unit 11 receives the tax declaration data corresponding to the user 20 from the user 2, the processing unit 11 stores the tax declaration data in the storage unit 12, so that the tax declaration data can be stored in the storage unit 12. The declaration data is contained in the tax data set D2 stored in the storage unit 12 . In addition, by the processing unit 11, the The tax data log-in interface is provided to the user terminal 2 for display, and the user 20 can also operate the user terminal 2 to query the tax data set D2 through the processing unit 11, thereby confirming whether there is a corresponding tax data set in the marketing system 1. its own tax returns.

Referring to FIG. 2 , how the marketing system 1 of the present embodiment implements a taxation operation assistance method is exemplarily described in detail below.

First, in step S1, the processing unit 11 receives a registration request related to the marketing activity from the user 2. The registration request is, for example, generated and transmitted by the user 2 according to the operation of the user 20 , and the registration request includes, for example, identification information related to the user 20 . More specifically, the identification data is the ID number of the user 20 in this embodiment, but it is not limited thereto.

After the processing unit 11 receives the registration request, the flow proceeds to step S2.

In step S2, once the processing unit 11 receives the registration request, the processing unit 11 determines, according to the identification data in the registration request, whether there is any tax declaration data included in the tax data set D2 One of them includes matching tax filings with that identifier.

Specifically, if the processing unit 11 determines that the tax data set D2 contains matching tax declaration data including the same identification data (that is, the determination result is positive), it means that the processing unit 11 receives the registration request before (that is, Before the user 2 transmits the registration request to the processing unit 11), the user 20 has already registered his own tax-related information in the marketing system 1 by using the user 2 or other electronic devices. In this case, the flow proceeds to step S3.

On the contrary, if the processing unit 11 determines that there is no matching tax declaration data in the tax data set D2 (ie, the determination result is negative), it means that the user 20 has not registered his own data in the marketing system 1 . Tax related information. In this case, the flow proceeds to step S4.

In step S3 following step S2, once the processing unit 11 determines that the matching tax declaration data exists in the tax data set D2, the processing unit 11 approves the registration request, and sends the relevant information to the user 20. The identification information (in this embodiment, the ID number of the user 20 is taken as an example) is added to the participant list D1, so that the identification information related to the user 20 is included in the participant list D1 Inside. In this way, the user 20's registration for the marketing campaign is completed. In particular, the processing unit 11 will only approve the registration request and add the identification data of the user 20 to the participant list D1 only when it is determined that the matching tax declaration data exists. For the marketing activity, this embodiment can ensure that the storage unit 12 stores the tax declaration data corresponding to each activity participant. After the processing unit 11 adds the identification data of the user 20 to the participant list D1, the process proceeds to step S5.

In step S4 following step S2, once the processing unit 11 It is judged that there is no matching tax declaration data in the tax data set D2, the processing unit rejects the registration request, and for example generates a login prompt message, and transmits the login prompt message to the user 2 for the use The terminal 2 displays the login prompt message to the user 20 for reference. The login prompt message is, for example, used to prompt the user 20 to log in his own tax-related information through the tax information login interface to obtain the qualification to participate in the marketing activity. That is to say, if the processing unit 11 determines that there is no tax declaration data corresponding to the user 20 in the tax data set D2, the processing unit 11 will not accept the user 20's registration for the marketing activity. Nor will the identification information of the user 20 be added to the participant list D1. After the processing unit rejects the registration request and transmits the login prompt message to the user 2, the taxation operation assistance method of this embodiment ends.

In step S5 following step S3, the processing unit 11 determines, according to the identification data in the matching tax declaration data, whether there is any one of the customer data stored in the customer data base 3, whether there is any The identification information part matches the identification information of the matching tax declaration information, and also meets the matching customer information of a prompt update condition. Moreover, for the matched customer data, the prompt update condition represents that the basic data part of the matched customer data does not exactly match the personal data part of the matched tax declaration data.

For example, assuming that the personal data part of the matching tax declaration data is "A123456789", if there is one customer in the customer database 3 If the identification data part of the user data is also “A123456789”, then the one of the above-mentioned customer data will be used by the processing unit 11 as the matching customer data (that is, the customer data corresponding to the user 20) in this embodiment. . Further, assuming that the basic data part of the matching customer data and the personal data part of the matching tax declaration data are not exactly the same (for example, the "correspondence addresses" of the two are different from each other), the matching customer data will be processed by the processing unit. 11 It is determined that the prompt update condition is met. More specifically, if the matching customer data exists in the customer database 3, it means that the user 20 belongs to a bank customer of the business institution (taking a banking institution as an example in this embodiment), and if the matching customer data If the customer data meets the prompt update condition, it means that the basic data part of the matched customer data may have been inconsistent with the actual situation of the user 20 and may need to be updated.

It should be added that although the customer data are stored in the customer database 3 in this embodiment, in different implementations, the customer data may also be stored in the storage unit 12 . In this way, the processing unit 11 does not need to be electrically connected with the customer database 3 .

If the processing unit 11 determines that there is matching customer data in the customer database 3 that meets the prompt update condition (ie, the judgment result is positive), the process proceeds to step S6. If the processing unit 11 determines that there is no matching customer data in the customer database 3, or the matching customer data exists but does not meet the prompt update condition (that is, the judgment result is negative), the process proceeds to Step S7.

In step S6 following step S5, once the processing unit 11 determines that the matching customer data exists and meets the prompt update condition, the processing unit 11 generates a link data related to the customer data base 3, and sends the The link data is sent to the user terminal 2 for the user terminal 2 to display the link data. More specifically, the link data is, for example, a website in the form of a hyperlink, and when the user terminal 2 displays the link data and the link data is clicked by the user 20, the user terminal 2 For example, a communication connection can be established with the customer database 3 through the network by means of the link data. In this way, the user 2 can read the matching customer data stored in the customer database 3 according to the operation of the user 20 , and can read the basic data part of the matching customer data according to the operation of the user 20 . to update. In other words, the user 20 can operate the client 2 to edit the basic data part of the matched customer data in the customer database 3 by using the link data.

It is worth mentioning that, because the processing unit 11 in this embodiment is only in the case that the user 20 has already logged in the tax-related data (that is, the storage unit 12 has a matching tax declaration data corresponding to the user 20 ). case), the registration request will be granted and the registration of the marketing activity by the user 20 will be accepted, whereby the present embodiment can use the tax-related information logged by the client to register for the marketing activity to confirm the information in the client database 3 Whether the matching customer data is consistent with the tax-related data registered by the user 20 (that is, the personal data part of the matching tax declaration data), so as to determine whether the matching customer data in the customer database 3 may need to be renew, And when the judgment result is affirmative, it will proactively provide link data that facilitates customers to update their basic data to the user terminal 2, thereby helping to maintain the correctness and effectiveness of the customer data.

After the processing unit 11 transmits the link data to the user 2, the flow proceeds to step S7.

In step S7 following step S5 or step S6, the identification information in the participant list D1 (that is, the identification information included in the registration request in step S1, in this embodiment is In the case where the ID number of the user 20 is used as a winner's identification information, when a preset reporting time point arrives, the processing unit 11 automatically executes a relevant tax declaration according to the matching tax declaration information on the marketing campaign and the user 20's tax reporting process.

More specifically, if the user 20 is the winner of the marketing campaign, the identification information will be manually or automatically set as the winner identification information. On the other hand, the manner in which the processing unit 11 executes the tax declaration procedure includes, for example, importing the matching tax declaration data into a pre-stored tax declaration document template, so that the identification information, name and name in the matching tax declaration data , nationality, household registration address and mailing address are respectively filled in the multiple fields of the tax declaration document template, thereby generating a tax declaration file corresponding to the user 20, and the processing unit 11 is, for example, in the declaration When the time point arrives, according to the tax filing file and an accounting system host (not shown) managed by the business organization, the tax filing operation of the tax filing file is performed and the filing result is recorded. As such, the The marketing system 1 can automatically complete the tax declaration operations related to the winners after the marketing activities, thereby helping to reduce the time and labor costs of the business organization in the tax declaration of the marketing activities. It is added that the details of the tax declaration operation performed by the processing unit 11 in cooperation with the mainframe of the accounting system are not the technical focus of this patent, so they will not be described in excessive detail.

After the processing unit 11 executes the tax declaration procedure, the tax work assistance method of this embodiment ends.

The above is an example description of how the marketing system 1 of the present embodiment implements the tax operation assistance method.

It should be understood that, steps S1 to S7 in this embodiment and the flowchart of FIG. 2 are only used to illustrate one of the possible implementations of the new taxation operation assistance method of the present invention. Even if steps S1 to S7 are merged, split or sequence adjusted, if the process after the merge, split or sequence adjustment achieves substantially the same effect in substantially the same way compared to the present embodiment, it still belongs to the present invention. Implementation aspects of the tax work assistance method.

For example, in a similar implementation, steps S5 and S6 can also be adjusted to be performed between steps S2 and S3, or, steps S5 and S6 can also be determined when the result of step S2 is yes Afterwards, steps S3 and S7 are performed independently and simultaneously, or, alternatively, steps S5 and S6 may also be performed immediately when the processing unit 11 receives the matching tax declaration data from the user 2, in other words In addition, steps S5 and S6 may not be included in the taxation work assistance method, and the flow directly proceeds to step S7 after the end of step S3 in FIG. 2 . Therefore, the steps S1 to S7 in this embodiment and the flowchart in FIG. 2 are not intended to limit the applicable scope of the present invention.

To sum up, by implementing the tax operation assistance method, after the marketing system 1 of the present embodiment receives the registration request from the user 2, it will only grant the application if it is determined that the matching tax declaration information exists. the registration request, and in the case where the identification information in the registration request is used as the winner's identification information, the tax declaration procedure related to the marketing campaign and the user 20 is automatically performed according to the matching tax declaration information, such that a The present embodiment not only ensures that the storage unit 12 stores the tax declaration data corresponding to each activity participant, but also automatically completes the tax declaration operation related to the winners after the marketing activity ends. Effectively reduce the time and labor cost of the business organization in the tax declaration of marketing activities, so it can indeed achieve the purpose of this new model. In addition, the present embodiment can also use the tax-related data logged by the customer to register for the marketing activity to confirm whether the matching customer data in the customer database 3 is consistent with the tax-related data registered by the user 20 , so that it can be judged by the way. Whether the matching customer data in the customer database 3 may need to be updated, and when the judgment result is positive, it will proactively provide link data that facilitates customers to update their basic data to the user terminal 2, thereby helping to maintain the integrity of the customer data. correctness and validity.

However, the above is only an embodiment of the present invention, and should not be used as a This limits the scope of the implementation of this new model, and all simple equivalent changes and modifications made according to the scope of the patent application for this new model and the contents of the patent specification are still within the scope of this new model patent.

1: Marketing system

11: Processing unit

12: Storage unit

D1: List of Participants

D2: Collection of tax information

2: Use side

20: User

3: Customer database

Claims (2)

A marketing system is suitable for being electrically connected to a user. The marketing system comprises: a processing unit; and a storage unit, which is electrically connected to the processing unit and stores a list of participants related to a marketing activity and a collection of tax data ; wherein, the processing unit is used to: receive a registration request from the user and related to the marketing activity, wherein the registration request includes an identification information related to a customer; according to the identification information, determine the tax Whether there is a matching tax declaration document including the identification information in the data collection; if the judgment result is positive, the registration request is approved, and the identification information is added to the participant list, if the judgment result is negative , reject the registration request; and in the case where the identification information is used as a winner identification information, perform a tax declaration procedure related to the marketing campaign and the customer based on the matching tax declaration information. The marketing system according to claim 1 is further adapted to be electrically connected to a customer database storing multiple pieces of customer data, each customer data including an identification data part and a pair of basic data parts corresponding to the identification data part; wherein : The matching tax declaration data also includes a pair of personal data parts corresponding to the identification data; the processing unit is also used to: After judging whether there is matching tax declaration data in the tax data set, determine whether there is a certain amount in the customer data The identification data part contained matches the identification data of the matching tax filing data, and the matching customer data that complies with a prompt update condition, wherein the prompt update condition includes the basic data part of the matching customer data and the matching tax filing data The part of personal data does not exactly match; and when it is determined that there is the matching customer data in the customer data that meets the prompt update condition, generate and transmit a link data related to the customer database to the user, wherein, The link data is used by the consumer to update the matched customer data in the customer database.

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