TWM574726U - Discount message instant push system - Google Patents

Abstract

A preferential information instant broadcast system includes: a plurality of positioning signal generating devices each generating a positioning signal; and a user mobile device determining, according to the positioning signals, which one of the positioning signal generating devices should be classified as itself And correspondingly generating a preferential message push request; and a bank server storing a plurality of discount messages respectively corresponding to the plurality of customer identification codes, and for receiving the offer message after the request is received, according to the The offer message push request determines whether the offer message corresponding to one of the customer identification codes is transmitted and displayed to the client mobile device.

Description

Discount message instant push system

The present invention relates to a system, and in particular to an instant messaging system for preferential information.

The most commonly used advertising method for the promotion activities that the general merchants cooperate with the bank is to print the information and activities to be sold on the flyers, and then send the flyers to non-specific people or post them on the flyers. Merchants and banks to conduct marketing.

However, this kind of existing advertising marketing method is very inefficient except for wasting paper. Therefore, how to avoid wasting paper and enable the merchants and banks to market their cooperation in a more efficient marketing manner. A very important topic.

Therefore, the purpose of the present invention is to provide an instant messaging system that provides a preferential information that can be avoided by wasting paper and enabling merchants and banks to market their cooperation in a more efficient manner.

Therefore, the novel offer instant broadcast system includes a plurality of positioning signal generating devices, a client mobile device, and a bank server.

The positioning signal generating devices respectively correspond to a plurality of merchants, and each of the positioning signal generating devices generates a positioning signal indicating a geographic location and a merchant identification code associated with the corresponding merchant.

The user mobile device corresponds to a user, and receives the positioning signals output by the positioning signal generating device in a wireless transmission manner, and is connected to a communication network, and the user mobile device determines according to the positioning signals. Which of the positioning signal generating devices should be classified as itself, and correspondingly generates a preferential message pushing request, the promotional message pushing request includes information about the age and walking speed of the user, and the action of the user terminal The merchant identification code corresponding to the positioning signal generating device classified by the device.

The bank server is connected to the client mobile device via the communication network, and stores a plurality of preferential messages respectively corresponding to the plurality of customer identification codes, and is used to receive the preferential message from the mobile device of the client. After the request is pushed, determining whether the merchant identification code corresponds to one of the stored customer identification codes according to the merchant identification code corresponding to the positioning signal generating device classified by the user mobile device, and according to the user The age and the walking speed determine whether the user has a consumption behavior, and when the bank server determines that the merchant identification code corresponding to the location signal generating device classified by the client mobile device corresponds to the stored customer identification When the pen is in the code and the user has a consumption behavior, the bank server sends and displays the preferential message corresponding to the pen in the customer identification code to the client mobile device.

The function of the present invention is to generate the preferential message push request by the client mobile device, and the bank server directly determines whether the corresponding preferential message is generated and transmitted to the bank server after receiving the offer message. The user-side mobile device performs display so that the preferential information can be immediately broadcasted to the user in an efficient marketing manner, and the preferential information is not required to be printed on the advertising leaflet, thereby avoiding waste of paper.

Referring to FIG. 1 , an embodiment of the present invention provides a plurality of positioning signal generating devices 1 , a client mobile device 2 corresponding to a user, and a bank corresponding to a bank and connected via a communication network 3 . The bank server 4 of the client mobile device 2. The preferential information broadcast system immediately transmits and displays the promotional event information launched by the plurality of merchants in cooperation with the bank by executing a preferential instant messaging method to the client mobile device 2.

Each positioning signal generating device 1 is disposed in a store of a corresponding one of the merchants (ie, the positioning signal generating devices 1 respectively correspond to the merchants), and each positioning signal generating device 1 generates an indication A positioning signal related to a geographic location of the corresponding merchant and a merchant identification code. In this embodiment, FIG. 1 only shows two positioning signal generating devices 1 . Each positioning signal generating device 1 can automatically generate the positioning signal when the user mobile device 2 approaches, and each positioning signal is generated. The device 1 is a Beacon device capable of supporting Bluetooth Low Energy (BLE) protocol, for example, an iBeacon device certified by Apple Inc. for MFi (Made for iDevice), but not Limited to this.

The client mobile device 2 is configured to receive the positioning signals output by the positioning signal generating device 1 in a wireless transmission manner and connect to the communication network 3. The user can log in to the first application related to the bank by the client mobile device 2 to perform related operations such as registration and authentication, for example, the user is connected by the user mobile device 2 via the communication network 3. Going to the bank server 4 to download and install the first application, and when the installation is completed and the first time entering the first application, the personal data is completed by entering a registration page provided by the first application. Registration and certification so that you can quickly log in to the first application next time. The client mobile device 2 can be a notebook computer, a tablet computer or a smart phone, but is not limited thereto. In this embodiment, the client mobile device 2 is a mobile device capable of supporting a Bluetooth low energy protocol (for example, a mobile device capable of supporting an operating system of iOS or Android 4.3 or higher), the user mobile device 2 includes a communication unit 21 connected to the communication network 3, and a processing unit 22 electrically connected to the communication unit 21. The wireless transmission mode is a Bluetooth wireless transmission. However, the above is only one specific embodiment of the present invention, and is not limited thereto.

The bank server 4 is connected to the client mobile device 2 via the communication network 3, and includes a communication unit 41 connected to the communication network 3, a storage unit 42, and an electrical connection between the communication unit 41 and the storage. Processing unit 43 between units 42. In this embodiment, the storage unit 42 of the bank server 4 stores a plurality of preferential information corresponding to a plurality of customer identification codes, but is not limited thereto.

Referring to FIG. 2, the following is a description of the instant delivery method of the preferential information executed by the instant delivery system of the present preferential information, in order to explain the operation of each component of the instant delivery system of the new preferential information. . It should be noted that, when the instant messaging method of the preferential information is executed, the user carries the mobile device 2 to walk in a setting interval set by the positioning signal generating device 1, and performs the following steps.

In step 51, each positioning signal generating device 1 generates and outputs a positioning signal indicating the geographic location and the merchant identification code associated with the corresponding merchant.

In step 52, the processing unit 22 of the client mobile device 2 receives the positioning signals outputted by the positioning signal generating device 1 in the wireless transmission mode, and determines, according to the positioning signals, that it should be Which one of the positioning signal generating devices 1 is classified to correspondingly generate a preferential message pushing request. The offer message push request includes information on the age and walking speed of the user, and the merchant identification code corresponding to the location signal generating device 1 classified by the client mobile device 2.

For example, in this embodiment, the client mobile device 2 uses the K-nearest Neighbor (KNN) algorithm to determine that the positioning signal itself should be classified into the positioning signal generating devices. Which one of 1 is. The user's age can be obtained from the registration page of the first application, and the user's walking speed information can be obtained from a second application in the client mobile device 2 related to measuring the walking speed, but not Limited to this.

In step 53, the processing unit 22 of the client mobile device 2 transmits the offer message push request to the communication unit 41 of the bank server 4 via the communication unit 21 and the communication network 3.

In step 54, the processing unit 43 of the bank server 4 receives the offer message from the mobile device 2 via the communication unit 41 and the communication network 3, and acts according to the client. The merchant identification code corresponding to the classified signal generating device 1 classified by the device 2 determines whether the merchant identification code corresponds to one of the stored customer identification codes. When the processing unit 43 of the bank server 4 determines that the merchant identification code corresponding to the location signal generating device 1 classified by the client mobile device 2 corresponds to the stored customer identification code, the pen When the processing unit 43 determines that the merchant identification code corresponding to the location signal generating device 1 classified by the client mobile device 2 does not correspond to any of the stored customer identification codes. At the end, the instant push method of executing the preferential message is ended.

In step 55, the processing unit 43 of the bank server 4 determines whether the user has a consumption behavior according to the age and walking speed of the user, and when the user has a consumption behavior, proceeds to step 56; when the user has no consumption When the behavior is performed, the instant push method for executing the preferential message is ended.

For example, since the user's walking speed is related to his age, for example, if the user is a young person and the walking speed is less than 1 m/min, it is regarded as a continuous stay, indicating that the user has a consumption behavior; if the user is an elderly person; And the walking speed of 0.5 m / min or less is regarded as a continuous stay, which means that the user has a consumer behavior.

In step 56, the processing unit 43 of the bank server 4 transmits the preferential information corresponding to the pen in the customer identification code to the client mobile device 2 via the communication unit 41 and the communication network 3. The communication unit 21.

In step 57, the client mobile device 2 receives the preferential information corresponding to the pen in the customer identification code via the communication unit 21, and displays the customer identification code through the first application in the internal application. The preferential information corresponding to the pen is such that the preferential information corresponding to the pen in the customer identification code is pushed to the user.

In summary, the client mobile device 2 generates the offer message push request, and causes the bank server 4 to directly determine whether the corresponding offer message is generated after receiving the offer message push request. Transfer to the mobile device 2 for display, so that the preferential message can be immediately broadcasted to the user, so that each merchant can market the preferential offer with the bank in a more efficient marketing manner. activity. In addition, compared with the existing marketing method, the instant promotion method of the preferential information executed by the instant offer system of the present type of discount does not need to print the preferential information on the advertisement leaflet, thereby avoiding waste of paper.

However, the above is only the embodiment of the present invention, and when it is not possible to limit the scope of the present invention, all the simple equivalent changes and modifications according to the scope of the patent application and the contents of the patent specification are still This new patent covers the scope.

1‧‧‧ Positioning signal generating device

2‧‧‧Customer mobile device

21‧‧‧Communication unit

22‧‧‧Processing unit

3‧‧‧Communication network

4‧‧‧Bank server

41‧‧‧Communication unit

42‧‧‧storage unit

43‧‧‧Processing unit

51~57‧‧‧Steps

Other features and effects of the present invention will be apparent from the following description of the drawings. FIG. 1 is a block diagram illustrating an embodiment of the present invention. A flowchart illustrates an instant delivery method of a preferential message executed by the embodiment.

Claims (5)

A preferential information instant broadcast system includes: a plurality of positioning signal generating devices respectively corresponding to a plurality of merchants, each of the positioning signal generating devices generating and outputting a geographic location and a merchant identification code indicating the related merchants a positioning signal; a user mobile device corresponding to a user, and receiving the positioning signals output by the positioning signal generating device in a wireless transmission manner, and connected to a communication network, the user mobile device according to the The positioning signal determines which one of the positioning signal generating devices should be classified, and correspondingly generates a preferential message pushing request, the preferential information pushing request includes information about the age and walking speed of the user, and The merchant identifier corresponding to the location signal generating device classified by the client mobile device; and a bank server connected to the client mobile device via the communication network, and storing multiple pens respectively corresponding to multiple a customer identification code offer message and is used to receive the offer message from the client mobile device After the request is broadcast, determining whether the merchant identification code corresponds to one of the stored customer identification codes according to the merchant identification code corresponding to the positioning signal generating device classified by the user mobile device, and according to the user The age and the walking speed determine whether the user has a consumption behavior, and when the bank server determines that the merchant identification code corresponding to the location signal generating device classified by the user mobile device corresponds to the stored customer identification code In the case of the pen, and the user has a consumption behavior, the bank server sends and displays the preferential message corresponding to the pen in the customer identification code to the client mobile device. The preferential information instant messaging system of claim 1, wherein each positioning signal generating device is a beacon device capable of supporting a Bluetooth low energy protocol, and the user mobile device is capable of supporting low power A Bluetooth-compliant mobile device that transmits wirelessly via Bluetooth. The offer message instant messaging system of claim 2, wherein each of the positioning signal generating devices can automatically generate the positioning signal when the user mobile device approaches. The preferential message instant messaging system according to claim 1, wherein the user mobile device uses the K-nearest Neighbor (KNN) algorithm to determine that the positioning signal itself should be classified as such Which of the positioning signal generating devices is located. The offer message instant messaging system of claim 1, wherein the bank server receives the offer message from the client mobile device and then classifies the mobile device according to the user action device. The merchant identification code corresponding to the positioning signal generating device determines whether the merchant identification code corresponds to one of the stored customer identification codes, and when the bank server determines the location of the classified mobile device When the merchant identification code corresponding to the signal generating device corresponds to the stored one of the customer identification codes, the bank server determines whether the user has a consumption behavior according to the age and the walking speed of the user, and When the user has a consumption behavior, the preferential information corresponding to the pen in the customer identification code is transmitted and displayed to the client mobile device.