TWM542197U - Consumer behavior management system - Google Patents

Consumer behavior management system Download PDF

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Publication number
TWM542197U
TWM542197U TW105218464U TW105218464U TWM542197U TW M542197 U TWM542197 U TW M542197U TW 105218464 U TW105218464 U TW 105218464U TW 105218464 U TW105218464 U TW 105218464U TW M542197 U TWM542197 U TW M542197U
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Taiwan
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customer
user operation
operation information
information
control system
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TW105218464U
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Chinese (zh)
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Qi-Rui Wu
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Qi-Rui Wu
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Priority to TW105218464U priority Critical patent/TWM542197U/en
Publication of TWM542197U publication Critical patent/TWM542197U/en

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Description

顧客行為管控系統Customer behavior control system

本創作係與顧客行為管控系統有關,特別是指一種可即時處理與紀錄分析顧客行為的顧客行為管控系統。This creative department is related to the customer behavior management and control system, especially a customer behavior management and control system that can process and record customer behaviors in real time.

目前服務業已面臨到客戶要求越來越多樣化,服務人力越來越難取得,以及整體經營成本越來越昂貴的問題。為了克服服務業的經營困境,大量利用科技所帶來的方便性就成了思考與嘗試的方向。At present, the service industry has faced the problem of increasingly diversified customer requirements, increasingly difficult service manpower, and increasingly expensive overall operating costs. In order to overcome the operational dilemma of the service industry, the convenience brought by the extensive use of technology has become the direction of thinking and experimentation.

例如有部分餐廳使用自動化機器人送餐,或者是採用擺設在店門口的點餐機讓顧客點餐,都是為了能節省服務生的人數,達到降低人事成本的目的。但是,上述方式都只是以機器取代部份的服務項目,服務的方式較為單向與僵化,無法更為全面性地提升服務品質。For example, some restaurants use automatic robots to deliver food, or use a ordering machine placed at the door of the store to order customers to order, in order to save the number of waiters, and to reduce personnel costs. However, all of the above methods only replace some service items with machines. The service is more unidirectional and rigid, and it is impossible to improve service quality more comprehensively.

因此,本創作的主要目的在於提供一種顧客行為管控系統,其可大幅減少服務人力與成本,同時提供更為深度與精緻的服務信任度與價值。Therefore, the main purpose of this creation is to provide a customer behavior management and control system, which can greatly reduce the service manpower and cost, while providing more depth and exquisite service trust and value.

為達成上述目的,本創作所提供的顧客行為管控系統,包含有一使用者互動裝置,一雲端伺服器、一資訊處理裝置,以及一資訊分析裝置;該使用者互動裝置具有至少一條碼,該使用者互動裝置可供顧客利用其行動裝置或隨身穿戴裝置掃描該至少一條碼,再透過網路傳送出對應該至少一條碼的使用者操作資訊;該雲端伺服器接收該使用者操作資訊,該資訊處理裝置連結於該雲端伺服器,該資訊處理裝置係依據該使用者操作資訊對應產生一顧客服務;該資訊分析裝置連結於該雲端伺服器,該資訊分析裝置係收集該使用者操作資訊,可用以統整與紀錄該使用者操作資訊;藉由上述技術內容,本創作即可快速的收集與取得顧客行為,不需要額外設置服務人力與節省服務成本,再者也可將所有的顧客行為紀錄且統計出可用且有用的顧客資訊。To achieve the above objective, the customer behavior management system provided by the present invention comprises a user interaction device, a cloud server, an information processing device, and an information analysis device; the user interaction device has at least one code, and the use The interactive device can be used by the customer to scan the at least one code by using the mobile device or the portable wearing device, and then transmit the user operation information corresponding to at least one code through the network; the cloud server receives the user operation information, the information The processing device is coupled to the cloud server, and the information processing device generates a customer service according to the user operation information; the information analysis device is coupled to the cloud server, and the information analysis device collects the user operation information and is available. To integrate and record the user's operation information; with the above technical content, the creation can quickly collect and obtain customer behavior, without the need to set up service manpower and save service costs, and can also record all customer behaviors. And count the available and useful customer information.

茲配合圖式列舉以下較佳實施例,用以對本創作進行詳細說明。首先要說明的是,以下較佳實施例皆為舉例說明,並非限制本案的申請專利範圍。The following preferred embodiments are listed in conjunction with the drawings to illustrate the present invention in detail. It should be noted that the following preferred embodiments are illustrative and are not intended to limit the scope of the patent application.

請先參閱第1圖所示,本創作所提供的顧客行為管控系統包含一使用者互動裝置10,一雲端伺服器20、一資訊處理裝置30,以及一資訊分析裝置40。Please refer to FIG. 1 . The customer behavior management system provided by the present invention comprises a user interaction device 10, a cloud server 20, an information processing device 30, and an information analysis device 40.

本創作可依照不同的應用領域採用不同形式的使用者互動裝置10,例如本創作應用於餐飲服務業的時候,使用者互動裝置10可以是餐桌或點餐設備,若本創作應用於醫療業,使用者互動裝置10也可改為掛號機或是醫囑藥品提示機。使用者互動裝置10具有至少一條碼12,條碼12可以是一維條碼、二維條碼,或是矩陣式條碼(QR CODE),使用者互動裝置10可供顧客利用其行動裝置50或隨身穿戴裝置掃描條碼12,再透過網路傳送出對應條碼12的使用者操作資訊。使用者操作資訊可以是餐廳的點餐位置、餐點資訊、餐點數量、修改餐點要求、消費金額等等,也可以是醫療院所的病患報到資料、主訴病症、藥品建議項目,或是醫囑提醒事項等等。The present invention can adopt different forms of user interaction devices 10 according to different application fields. For example, when the present application is applied to the catering service industry, the user interaction device 10 can be a dining table or a catering device, and if the creation is applied to the medical industry, The user interaction device 10 can also be changed to a registration machine or a medical drug reminder machine. The user interaction device 10 has at least one code 12, and the barcode 12 can be a one-dimensional barcode, a two-dimensional barcode, or a matrix barcode (QR CODE), and the user interaction device 10 can be used by the customer to utilize the mobile device 50 or the portable device. The barcode 12 is scanned, and the user operation information corresponding to the barcode 12 is transmitted through the network. The user operation information may be the restaurant's ordering position, meal information, number of meals, modification of meal requirements, consumption amount, etc., or may be a patient's report information, a complaint, a drug suggestion item, or It is a doctor's reminder and so on.

上述雲端伺服器20連結一資訊處理裝置30與一資訊分析裝置40,雲端伺服器20可接收來自前述行動裝置50傳送出的使用者操作資訊,並且將使用者操作資訊分別傳送至資訊處理裝置30與資訊分析裝置40,使資訊處理裝置30依據使用者操作資訊對應產生一顧客服務,在餐飲業的顧客服務可以是通知餐廳備餐、通知服務人員至顧客的所在位置,或是發出訊息至顧客的行動裝置50。在醫療業的顧客服務也可以是呼叫病患至診間看診,進行檢驗程序,或者是通知護理人員事先至顧客位置實施衛教。資訊分析裝置40則可收集並統計使用者操作資訊,用以統整與紀錄使用者操作資訊,例如在餐飲業可紀錄使用者的飲食習慣、歷史消費金額、計算出食物的營養值,或者是整理食品履歷相關資料,在醫療業則是可記錄病患的病程、用藥習慣,身體機能監控等資料。The cloud server 20 is connected to an information processing device 30 and an information analysis device 40. The cloud server 20 can receive the user operation information transmitted from the mobile device 50, and transmit the user operation information to the information processing device 30, respectively. And the information analysis device 40, the information processing device 30 is configured to generate a customer service according to the user operation information, and the customer service in the restaurant industry may be to notify the restaurant to prepare the meal, notify the service personnel to the customer's location, or send a message to the customer. Mobile device 50. The customer service in the medical industry can also be to call the patient to see a doctor, to perform an inspection procedure, or to inform the caregiver to perform the education in advance to the customer's location. The information analysis device 40 can collect and count user operation information for integrating and recording user operation information, for example, the restaurant industry can record the user's eating habits, historical consumption amount, calculate the nutritional value of the food, or In the medical industry, it is possible to record information on the patient's course of disease, medication habits, and physical function monitoring.

本創作藉由上述組成裝置,顧客直接利用行動電話或隨身穿戴裝置掃描使用者互動裝置10的條碼12,即可快速的收集與取得顧客行為,不需要額外設置服務人力,節省服務成本。再者,除了利用資訊處理裝置對應顧客行為可即時產生出顧客服務以外,再利用資訊分析裝置可將所有的顧客行為紀錄且統計出可用且有用的顧客資訊,不但是可作為深度與精緻服務的參考依據,更是可提供顧客隨時查閱,提升服務的信任度與高價值性。By using the above-mentioned component device, the customer directly scans the barcode 12 of the user interaction device 10 by using the mobile phone or the portable wearing device, so that the customer behavior can be quickly collected and obtained, and no additional manpower is required to save the service cost. Furthermore, in addition to utilizing the information processing device to directly generate customer service in response to customer behavior, the information analysis device can be used to record all customer behaviors and count useful and useful customer information, not only as depth and exquisite services. Based on the reference, it can provide customers with access at any time to enhance the trust and high value of the service.

10‧‧‧使用者互動裝置
12‧‧‧條碼
20‧‧‧雲端伺服器
30‧‧‧資訊處理裝置
40‧‧‧資訊分析裝置
50‧‧‧行動裝置
10‧‧‧User interaction device
12‧‧‧ barcode
20‧‧‧Cloud Server
30‧‧‧Information processing device
40‧‧‧Information analysis device
50‧‧‧ mobile devices

第1圖為本創作一較佳實施例的架構圖。Figure 1 is a block diagram of a preferred embodiment of the present invention.

10‧‧‧使用者互動裝置 10‧‧‧User interaction device

12‧‧‧條碼 12‧‧‧ barcode

20‧‧‧雲端伺服器 20‧‧‧Cloud Server

30‧‧‧資訊處理裝置 30‧‧‧Information processing device

40‧‧‧資訊分析裝置 40‧‧‧Information analysis device

50‧‧‧行動裝置 50‧‧‧ mobile devices

Claims (9)

一種顧客行為管控系統,包含有: 一使用者互動裝置,具有至少一條碼,該使用者互動裝置可供顧客利用其行動裝置或隨身穿戴裝置掃描該至少一條碼,再透過網路傳送出對應該至少一條碼的使用者操作資訊; 一雲端伺服器,接收該使用者操作資訊; 一資訊處理裝置,連結於該雲端伺服器,該資訊處理裝置係依據該使用者操作資訊對應產生一顧客服務;以及 一資訊分析裝置,連結於該雲端伺服器,該資訊分析裝置係收集該使用者操作資訊,可用以統整與紀錄該使用者操作資訊。A customer behavior management system includes: a user interaction device having at least one code, the user interaction device being available for a customer to scan the at least one code by using the mobile device or the portable wear device, and then transmitting the corresponding through the network At least one code of user operation information; a cloud server that receives the user operation information; an information processing device coupled to the cloud server, the information processing device generates a customer service according to the user operation information; And an information analysis device coupled to the cloud server, the information analysis device collects the user operation information, and can be used to integrate and record the user operation information. 如請求項第1項所述的顧客行為管控系統,其中該至少一條碼可以是一維條碼、二維條碼,或是矩陣式條碼(QR CODE)。The customer behavior management system of claim 1, wherein the at least one code may be a one-dimensional barcode, a two-dimensional barcode, or a matrix barcode (QR CODE). 如請求項第1項所述的顧客行為管控系統,其中該使用者互動裝置可供顧客利用其行動裝置或隨身穿戴裝置掃描該至少一條碼,再透過網路傳送出對應的使用者操作資訊。The customer behavior control system of claim 1, wherein the user interaction device is configured to scan the at least one code by the mobile device or the portable wear device, and then transmit the corresponding user operation information through the network. 如請求項第1項所述的顧客行為管控系統,其中該使用者操作資訊可以是餐廳的點餐位置、餐點資訊、餐點數量、修改餐點要求、或是消費金額。The customer behavior control system of claim 1, wherein the user operation information may be a restaurant's order location, meal information, number of meals, modified meal requirements, or consumption amount. 如請求項第1項所述的顧客行為管控系統,其中該使用者操作資訊可以是醫療院所的病患報到資料、主訴病症、藥品建議項目,或醫囑提醒事項。The customer behavior management and control system of claim 1, wherein the user operation information may be a patient report data, a main complaint condition, a drug recommendation item, or a medical advice item in the medical institution. 如請求項第1項所述的顧客行為管控系統,其中該顧客服務可以是通知餐廳備餐、通知服務人員至顧客的所在位置,或是發出訊息至顧客的行動裝置。The customer behavior control system of claim 1, wherein the customer service is a mobile device that notifies the restaurant to prepare a meal, notifies the service personnel to the customer, or sends a message to the customer. 如請求項第1項所述的顧客行為管控系統,其中該顧客服務可以是呼叫病患至診間看診,進行檢驗程序,或者是通知護理人員事先至顧客位置實施衛教。The customer behavior management and control system according to claim 1, wherein the customer service may be to call the patient to see the clinic, perform an inspection procedure, or notify the nursing staff to perform the education in advance to the customer location. 如請求項第1項所述的顧客行為管控系統,其中該資訊分析裝置可紀錄顧客的飲食習慣、歷史消費金額、計算出食物的營養值,或者是整理食品履歷。The customer behavior control system according to claim 1, wherein the information analysis device records the eating habits of the customer, the historical consumption amount, calculates the nutritional value of the food, or organizes the food history. 如請求項第1項所述的顧客行為管控系統,其中該資訊分析裝置可記錄病患的病程、用藥習慣,或是身體機能監控資料。The customer behavior control system of claim 1, wherein the information analysis device records the patient's course of disease, medication habits, or physical function monitoring data.
TW105218464U 2016-12-02 2016-12-02 Consumer behavior management system TWM542197U (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
TWI668624B (en) * 2018-04-19 2019-08-11 鴻佰科技股份有限公司 Food depositing system
CN110390780A (en) * 2018-04-19 2019-10-29 鸿富锦精密电子(天津)有限公司 System is deposited to meal

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
TWI668624B (en) * 2018-04-19 2019-08-11 鴻佰科技股份有限公司 Food depositing system
CN110390780A (en) * 2018-04-19 2019-10-29 鸿富锦精密电子(天津)有限公司 System is deposited to meal

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