TWM486913U - Digital television having image replacement function - Google Patents

Description

Digital TV with image replacement function 【0001】

This creation is about a television set; in particular, a digital television with image replacement.

【0002】

With the development of technology and the extensive application of the Internet, most of the families in modern society are equipped with digital TV sets. As a result, the status of advertisements that were originally only unilaterally received by TV station operators has also changed. In the era of digital TVs, advertisers or media companies currently use Internet technology to push advertisements.

[0003]

In addition to inserting advertisements in traditional TV signals, digital TVs can directly insert advertisements from the source of the broadcast signals. It can also directly play digital multimedia content such as video and web pages through the connection of the Internet and various codec functions. In this way, most of the advertising video information is directly integrated and displayed together with the television program. The manner in which such advertisements, video and television programs are played simultaneously and displayed together often does not increase the viewer's impression of the advertisement product, and thus the effectiveness of the advertisement is not high.

[0004]

As mentioned above, the creator of this creation thinks about and designs a digital TV with image replacement function. After years of painstaking research, it has improved the lack of existing technology to enhance the implementation and utilization of the industry.

[0005]

In view of the above-mentioned problems of the prior art, the purpose of the present invention is to provide a digital television with image replacement function to solve the above problem of using the display to play advertisements.

[0006]

According to the purpose of the present invention, a digital television with image replacement function is provided, which comprises a communication module, a storage module, a display module and a processing module. The communication module is coupled to a server to obtain at least one video broadcast information. The storage module stores a multimedia interface, and the multimedia interface includes a multimedia display area, at least one video broadcast information display and a selection area corresponding to the audio and video broadcast information. The display module has a display surface. The processing module controls the display surface to display a multimedia interface, and controls the video and audio push information display and the selected area to display video and audio broadcast information. When the video display information display and the selection area are selected, the processing module controls the communication module to be connected to a database to obtain a video and audio information corresponding to the video broadcast information display and the selected area for playing in the multimedia display area. The audio and video information, and the playback of the audio and video information is in front of an original video and audio information in the playing of the multimedia display area; wherein the playback of the original audio and video information that is covered is not interrupted.

【0007】

Preferably, when the audio and video information is played, the processing module controls to exit the playback of the video and audio information, and continues to play the original audio and video information that is not interrupted.

[0008]

Preferably, the video and audio information display and selection area may include a stream of video and audio addresses, and the communication module is linked to the stream video and audio address to obtain video and audio information in the database.

【0009】

Preferably, the communication module can be a wireless fidelity (Wi-Fi) module or a third generation communication (3G) module.

[0010]

Preferably, an input device is further included for selecting an audio-visual push information display and a selection area.

[0011]

Preferably, the video and audio information can be used for advertising video and audio information, and the video and audio information can be advertising video information.

[0012]

As mentioned above, the digital TV with image replacement function of this creation is linked to the streaming video and audio website after the video and audio information display and selection area is selected, so as to obtain audio and video information such as advertisements from the database. To play. During playback, the video and audio information is placed in front of the original video and audio information in the multimedia display area, so that the selected video and audio information can be properly displayed, and the viewer can view the original audio and video information and the audio and video information of the advertisement at the same time. Information, so it can effectively achieve the playback benefits of audio and video information.

[0025]

1‧‧‧Digital TV

10‧‧‧ display module

11‧‧‧ Display surface

20‧‧‧Communication Module

30‧‧‧Storage module

31‧‧‧Multimedia interface

32‧‧‧Multimedia display area

33‧‧‧Video Broadcasting Information Display and Selection Area

40‧‧‧Processing module

50‧‧‧ input device

9‧‧‧Server

91‧‧‧Video broadcast information

92‧‧‧ streaming video

93‧‧‧Database

94‧‧‧ Audio and video information

A‧‧‧Video information display

B‧‧‧ Display of original audio and video information

[0013]

Figure 1 is a block diagram of a digital TV with image replacement function.

Figure 2 is a schematic diagram of the multimedia interface of the digital TV with image replacement function.

Figure 3 is a schematic diagram of image overlay playback of a digital television with image replacement function.

[0014]

In order to understand the technical characteristics, content and advantages of the creation and the effects that can be achieved by the examiner, the author will use the drawings in detail and explain the following in the form of the examples, and the drawings used therein The subject matter is only for the purpose of illustration and supplementary instructions. It is not necessarily the true proportion and precise configuration after the implementation of the original creation. Therefore, the proportions and configuration relationships of the attached drawings should not be interpreted or limited in the actual implementation scope. First described.

[0015]

The embodiments of the digital television with image replacement function according to the present invention will be described below with reference to the related drawings. For the sake of understanding, the same components in the following embodiments are denoted by the same reference numerals.

[0016]

The digital TV with image replacement function of this creation can be connected to the network by cable or wireless such as cable, 3G or WIFI. A detailed application related to a digital television with image replacement function is as follows.

[0017]

Please refer to FIG. 1 , which is a block diagram of a digital television with image replacement function. As shown in the figure, the digital television 1 includes a display module 10, a communication module 20, a storage module 30, and a processing module 40. The display module 10 has a display surface 11 for displaying audio and video. The communication module 20 is used to connect to the network. The storage module 30 is used to store an execution program or multimedia interface 31. The processing module 40 is used to control the actuation of each component. Of course, the digital television 1 also includes components that are well known to those skilled in the art, such as power modules (not shown), and will not be further described herein.

[0018]

The display interface 11 displays the multimedia interface 31, and the multimedia interface 31 includes a multimedia display area 32, at least one video broadcast information display and selection area 33. The communication module 20 can be a 3G or WIFI module, which can be connected to a server 9 to obtain at least one video feed information 91 and a stream video address 92 corresponding to the video feed information 91. The processing module 40 controls the multimedia interface 31 in the storage module 30 to be displayed on the display surface 11, and integrates the video broadcast information 91 and the streaming video address 92 into the video broadcast information display and selection area 33 for display. That is to say, the viewer can directly and intuitively use the input device 50 to select the audio and video information display and the selection area 33, so as to achieve the purpose of clicking or selecting, without the need to additionally select the video and audio information. Display and select options other than area 33. Incidentally, the streaming video address 92 can be a Uniform Resource Locator (URL).

[0019]

Please refer to Figure 2 for further explanation of the multimedia interface of the digital TV with image replacement function. In this embodiment, two video broadcast information 91 and two streaming video addresses 92 corresponding to the video broadcast information 91 are obtained, and two video broadcast information display and selection areas 33 are displayed on the multimedia interface 31. As an example, but not limited to this. In the normal state, the multimedia display area 32 can play a television video signal (such as a television program) or a multimedia broadcast image information played by a viewer using a multimedia player (not shown). When the viewer finds the audio and video broadcast information 91 and the video broadcast information display and selection area 33 that are of interest to the viewer on the multimedia interface 31, the viewer can select the video broadcast information display and selection area 33 by using the input device 50. At this time, the processing module 40 controls the communication module 20 to link to the database 93 of the server 9 according to the streaming video address 92 to obtain the video information 94 corresponding to the streaming video address 92 for display in the multimedia display area 32. Play it.

[0020]

Incidentally, the input device 50 can be, for example, a television remote controller, an input button or a mouse set on a television set, etc., which is a component well known to those of ordinary skill in the art, and thus Let me repeat them.

[0021]

It is worth mentioning that the playing mode of the video and audio information 94 in the multimedia display area 32 is to be played before the original playing video information (such as a television program or a movie) in the playing of the multimedia display area 32, and the original playing is performed at this time. Video information will not stop or be interrupted. Incidentally, the configuration position, size, and shape of the multimedia display area 32 and the video and audio information display and selection area 33 shown in FIG. 2 are merely exemplary, and are not limited thereto.

[0022]

Please refer to Figure 3 for further information on the image overlay playback of the digital TV with image replacement function. For example, the display A of the video information 94 and the display B of the original audio and video information are similar to the switching mechanism of two stacked display. That is, in the normal state, the display B of the original broadcast video information is located in the foreground, and the display A of the video information 94 is located in the background, that is, the multimedia display area 32 displays the original broadcast video information. When the processing module 40 controls the display of the video and audio information 94, the processing module 40 controls the two to be mutually adjusted, that is, the display A of the audio and video information 94 is played in the foreground, and the display B of the original played video information is located in the background. Continuous playback, without stopping or interrupting. When the video and audio information 94 is played, the processing module 40 will control the two to be mutually adjusted, so that the display B of the original video and audio information is returned to the foreground for playing. It is worth mentioning that the display A of the video information 94 that returns to the foreground will stop because the playback of the audio and video information 94 is completed, and the video information 94 will not be played repeatedly and continuously.

[0023]

In summary, the digital television with the image replacement function of the present invention can be appropriately played by the video and audio information of the advertisement by the above-mentioned display switching processing via the display end, so as to effectively attract the attention of the viewer. It can also enable advertisers to effectively improve the effectiveness of advertising, and can also increase the practicality of the display.

[0024]

The above is intended to be illustrative only and not limiting. Any equivalent modifications or alterations to the spirit and scope of this creation shall be included in the scope of the appended patent application.

1‧‧‧Digital TV

10‧‧‧ display module

11‧‧‧ Display surface

20‧‧‧Communication Module

30‧‧‧Storage module

31‧‧‧Multimedia interface

32‧‧‧Multimedia display area

33‧‧‧Video Broadcasting Information Display and Selection Area

40‧‧‧Processing module

50‧‧‧ input device

9‧‧‧Server

91‧‧‧Video broadcast information

92‧‧‧ streaming video

93‧‧‧Database

94‧‧‧ Audio and video information

Claims (6)

[Item 1] A digital television with image replacement function, comprising:
a communication module is connected to a server to obtain at least one video broadcast information;
a storage module is configured to store a multimedia interface, and the multimedia interface includes a multimedia display area, at least one video broadcast information display and selection area corresponding to the video broadcast information;
a display module has a display surface; and a processing module controls the display surface to display the multimedia interface, and controls the video broadcast information display and the selected area to display the video broadcast information;
The processing module controls the communication module to be linked to a database to obtain a video and audio information corresponding to the video display information and the selected area, so that when the video information display and the selection area are selected, The multimedia display area plays the video and audio information, and the playback of the audio and video information is performed before an original video and audio information in the playing of the multimedia display area;
The playback of the originally played video and audio information is not interrupted. [Item 2] The digital television with image replacement function according to claim 1, wherein when the video information is played, the processing module controls to exit the playback of the video information, and the original playback is continued without interruption. Video information. [Item 3] The digital television set with image replacement function according to claim 1, wherein the video broadcast information display and selection area comprises a stream of video and audio addresses, and the communication module is linked to the stream video address. The video information is obtained in the database. [Item 4] For example, the digital television with image replacement function described in claim 1 is a wireless fidelity (Wi-Fi) module or a third generation communication (3G) module. [Item 5] The digital television with image replacement function as described in claim 1 further includes an input device for selecting the video display information display and selection area. [Item 6] The digital television set with image replacement function according to any one of claims 2 to 5, wherein the video broadcast information is advertisement video broadcast information, and the video information is advertisement video information.