TWI840004B - Operating method for providing page information and electronic apparatus supporting thereof - Google Patents

Abstract

Disclosed is a method of providing a keyword search page by an electronic apparatus, the method including obtaining a first input of a user for a keyword search in a delivery brokerage service provided by the electronic apparatus, in response to the first input, identifying information on one or more keywords selected from a plurality of keywords obtained through the service, and providing a keyword search page containing a first area for the user to input a keyword to be searched for and a second area for displaying the information on the one or more keywords.

Description

Operation methods for providing page information and electronic devices supporting such operation methods

The present invention relates to a method and apparatus for providing page information, and more particularly, to a method for providing information about a keyword search page containing a popular keyword and an electronic apparatus for the method.

With the development of electronic technology, the e-commerce market is expanding. In the e-commerce market, transactions are conducted online without going to a shopping mall or a market in person, and a delivery mission is accompanied by the delivery of purchased items.

In the context of e-commerce, since the provision of detailed and accurate information about items has a significant impact on service satisfaction, various methods for providing more detailed and accurate information are discussed.

In this regard, reference may be made to previous literature, such as KR101756594B1 or KR101500849B1.

[Technical objectives]

One aspect of the present invention is to provide a method for providing information about a keyword search page containing a popular keyword by an electronic device for providing page information.

The technical aspects of the present invention are not limited to the technical aspects mentioned above, and those familiar with the relevant technologies of the present invention will clearly understand other aspects not mentioned from the following description. [Technical Solution]

Each exemplary embodiment may provide an operating method of an electronic device for providing page information and an electronic device supporting the operating method.

According to one aspect, a method for providing a keyword search page by an electronic device is provided, the method comprising: obtaining a first input from a user for a keyword search in a delivery brokerage service provided by the electronic device; responding to the first input; identifying information about one or more keywords selected from a plurality of keywords obtained through the service; and providing a keyword search page containing a first area for the user to input a keyword to be searched and a second area for displaying the information about the one or more keywords.

In an exemplary embodiment, the keyword search page providing method may further include identifying the first delivery location information of the user. The plurality of keywords include keywords searched by a plurality of users having delivery location information corresponding to the first delivery location information in the service.

In an exemplary embodiment, the method may further include obtaining the current location information of the user. The plurality of keywords may include keywords searched by a plurality of users having delivery location information within a predetermined distance from the current location information in the service.

In an exemplary embodiment, the plurality of keywords may include keywords that are searched for in the service within a predetermined time period from a time point when the first input is obtained.

In an exemplary embodiment, the predetermined time period may be determined based on a first keyword search volume corresponding to a first time interval that includes the time point at which the first input is obtained among a plurality of time intervals, and the plurality of time intervals may include one or more time intervals for determining a keyword search volume for each unit time interval in the service.

In an exemplary embodiment, when the first keyword search volume is equal to or greater than a critical value, the predetermined time period may be determined as a first time period, and when the first keyword search volume is less than the critical value, the predetermined time period may be determined as a second time period, and the first time period may be shorter than the second time period.

In an exemplary embodiment, the identifying the information about the one or more keywords may include identifying a popular keyword list including at least some keywords selected from the plurality of keywords according to an order of large search volume, and identifying the one or more keywords in the popular keyword list to be displayed through the keyword search page.

In an exemplary embodiment, the method may further include identifying at least one store that is open among one or more stores identified as corresponding to a first keyword included in the at least some keywords based on a time point when the first input is obtained, and when the at least one store is not identified, setting the one or more keywords to exclude the first keyword.

In an exemplary embodiment, the search volume may be identified based on a search history of all keywords included in a keyword set corresponding to a second keyword included in the plurality of keywords, and the keyword set may include at least one keyword included in a range overlapping or similar to the second keyword.

In an exemplary embodiment, the keyword search page providing method may further include identifying information about an order history of the user in the service, and determining an exposure priority of the one or more keywords based on the information about the order history of the user. The one or more keywords may be displayed in the second area based on the exposure priority.

In an exemplary embodiment, determining the exposure priority may include identifying the number of orders of the user corresponding to each item category of a plurality of item categories included in the service based on the order history of the user during a first time period, determining a category priority of the plurality of item categories based on the number of orders, identifying one or more item categories corresponding to the one or more keywords among the plurality of item categories, and determining the exposure priority of the one or more keywords based on the category priority and the one or more item categories.

In an exemplary embodiment, with respect to a third keyword and a fourth keyword included in the one or more keywords, when the category priority of the first item category corresponding to the third keyword is higher than the category priority of the second item category corresponding to the fourth keyword, the exposure priority of the third keyword may be higher than the exposure priority of the fourth keyword.

In an exemplary embodiment, when the third keyword and a fifth keyword included in the one or more keywords correspond to the first item category identically, the exposure priority of the third keyword and the fifth keyword can be determined based on a recent order history of the user, and when the recent order history of a first item associated with the third keyword is earlier than the recent order history of a second item associated with the fifth keyword, the exposure priority of the third keyword may be higher than the exposure priority of the fifth keyword.

In an exemplary embodiment, identifying the number of orders of the user may include identifying the number of orders of the user corresponding to each item category during a second time period longer than the first time period when the number of item categories for which orders of the same number are confirmed among the multiple item categories during the first time period is a predetermined number or more.

In an exemplary embodiment, the one or more keywords may be configured as information in the form of a chip, and the one or more keywords may be displayed on the second area based on a scroll input by the user.

In an exemplary embodiment, the one or more keywords may be updated at regular intervals.

In an exemplary embodiment, the keyword search page may contain a third area for displaying information about keywords having a recent search history of the user.

According to another aspect, an electronic device for providing a keyword search page is provided. The electronic device includes a processor and one or more memories storing one or more instructions. When executed, the one or more instructions control the processor to perform: obtaining a first input from a user for a keyword search in a delivery brokerage service provided by the electronic device; responding to the first input; identifying information about one or more keywords selected from a plurality of keywords obtained through the service; and providing a keyword search page containing a first area for the user to enter a keyword to be searched and a second area for displaying the information about the one or more keywords.

The various exemplary embodiments of the present invention described above are only some of the exemplary embodiments of the present invention, and many exemplary embodiments reflecting the technical aspects of the various exemplary embodiments of the present invention can be derived and understood by those familiar with the relevant technology of the present invention based on the detailed description to be described below. [Effect]

The present invention provides a method for providing information about a keyword search page containing popular keywords by an electronic device for providing page information, thereby improving the search convenience of users.

The effects of the present invention are not limited to the effects mentioned above, and from the following description, those skilled in the art will clearly understand other effects not mentioned.

The following exemplary embodiments are combinations of components and features of various exemplary embodiments in predetermined forms. Each component or feature may be considered optional unless otherwise explicitly stated. Each component or feature may be implemented in a form that is not combined with other components or features. In addition, various exemplary embodiments may be configured by combining some components and features. The order of operations described in various exemplary embodiments may be changed. Some configurations or features of an exemplary embodiment may be included in other exemplary embodiments, or may be replaced with corresponding configurations or features of other exemplary embodiments.

In describing the drawings, descriptions of procedures or steps that may obscure the subject matter of each exemplary embodiment are not described, and procedures or steps that can be understood at the level of those skilled in the art are not described.

Throughout this specification, when a part is stated to "include" or "comprise" a specific component, it means that other components may be further included, and it does not exclude other components unless otherwise stated. In addition, terms such as "...part", "...unit", "...module" and the like described in this specification mean a unit for performing at least one function or operation, and the unit may be implemented as hardware or software or as a combination of hardware and software. In addition, in the context of describing various exemplary embodiments (especially in the context of the following invention application scope), "a/an", "one", "the" and similar related terms are used herein in a sense covering both the singular and the plural, unless otherwise indicated or obviously contradicted by the context.

Hereinafter, preferred embodiments according to various exemplary embodiments will be described in detail with reference to the accompanying drawings. The detailed description to be disclosed below together with the accompanying drawings is intended to describe exemplary embodiments of various exemplary embodiments and is not intended to represent the only embodiment.

In addition, specific terms used in each exemplary embodiment are provided to assist in understanding the various exemplary embodiments, and the use of these specific terms may be changed in other forms without departing from the technical spirit of the various exemplary embodiments.

FIG. 1 is a diagram for illustrating a system for providing page information in which an operating method of an electronic device for providing page information according to various exemplary embodiments can be implemented.

Referring to FIG. 1 , the webpage information providing system according to each exemplary embodiment can be implemented in various types of electronic devices. For example, the webpage information providing system can be implemented in a server device 100 and a user device 200. In other words, the server device 100 and the user device 200 can perform operations according to each exemplary embodiment of the present invention based on the webpage information providing system implemented in each device. On the other hand, the webpage information providing system according to each exemplary embodiment can be implemented in more types of electronic devices and servers rather than being limited to the electronic devices and servers shown in FIG. 1 .

The server device 100 according to various exemplary embodiments may be a device that performs wireless and wired communications with a plurality of user devices 200 and includes a storage device with a large storage capacity. For example, the server device 100 may be a cloud device that works with a plurality of user devices.

The user device 200 according to each exemplary embodiment can be a device that can be used by an individual user, such as a desktop PC, a tablet PC or a mobile terminal. In addition, other electronic devices that perform similar functions can be used as the user device 200.

The web page information providing system according to each exemplary embodiment may include various operation modules. The modules included in the web page information providing system may be computer program codes or one or more instructions implemented to cause a physical device (e.g., server device 100 and user device 200) on which the web page information providing system is implemented (or included in the physical device) to execute a specified operation. In other words, the physical device on which the web page information providing system is implemented stores a plurality of modules in a memory in the form of computer program codes, and when executing the plurality of modules stored in the memory, the plurality of modules may cause the physical device to execute specific operations corresponding to the plurality of modules.

FIG. 2 is a diagram illustrating a configuration of a server device and a user device according to various exemplary embodiments.

2 , the server device 100 and the user device 200 may include an input/output portion 210 , a communication portion 220 , a storage 230 , and a processor 240 .

The input/output portion 210 may be a variety of interfaces or ports for receiving a user input or outputting information to the user. The input/output portion 210 may include an input module and an output module, and the input module receives user input from the user. User input may be performed in various forms, including key input, touch input, and voice input. Examples of input modules that can receive such user inputs include a traditional keypad, a keyboard, and a mouse, as well as a touch sensor that detects a user's touch, a microphone that receives a voice signal, a camera that recognizes gestures through image recognition, a proximity sensor that detects a user's approach including at least one of an illumination sensor or an infrared sensor, a motion sensor that recognizes a user's motion through an accelerometer or a gyroscope sensor, and various types of other input devices that detect or receive various other types of user input, and the input module according to the exemplary embodiment of the present invention may include at least one of the devices listed above. Here, the touch sensor may be implemented as a piezoelectric or capacitive touch sensor that senses a touch through a touch panel or a touch film attached to a display panel, an optical touch sensor that senses a touch by an optical method, or the like. In addition, instead of a device that detects a user input by itself, the input module may be implemented in the form of an input interface (USB port, PS/2 port, etc.) connected to an external input device that receives a user input. Furthermore, the output module may output various types of information. The output module may include at least one of a display that outputs an image, a speaker that outputs sound, a tactile device that generates vibration, and various other types of output devices. In addition, the output module may be implemented in the form of a port-type output interface that can be used to connect to the individual output devices described above.

As an example, an output module in the form of a display can display text, still photos, and moving videos. The display can include at least one of a liquid crystal display (LCD), a light emitting diode (LED) display, an organic light emitting diode (OLED) display, a flat panel display (FPD), a transparent display, a curved display, a flexible display, a 3D display, a holographic display, a projector, and other various types of devices that can perform image output functions. Such a display can be in the form of a touch display integrated with the touch sensor of the input module.

The communication portion 220 can communicate with other devices. Therefore, the server device 100 and the user device 200 can transmit information to other devices and receive information from other devices through the communication portion. For example, the server device 100 and the user device 200 can use the communication portion to communicate with each other or with other devices.

Here, communication (i.e., data transmission/reception) can be performed wired or wirelessly. For this purpose, the communication portion can be configured with a wired communication module, a mobile communication module connected to a mobile communication network via a mobile communication base station to transmit and receive data, a short-range communication module using a wireless local area network (WLAN) communication method such as Wi-Fi or a wireless personal area network (WPAN) communication method such as Bluetooth or Zigbee, a satellite communication module using a global navigation satellite system (GNSS) such as a global positioning system (GPS), or a combination thereof.

The memory 230 can store various types of information. The memory can store data temporarily or semi-permanently. For example, in the memory of the server 100, an operating system (OS) for driving the server 100, data for hosting a website, a program for generating braille, data about an application (e.g., a web application), etc. can be stored. In addition, the memory can store modules in the form of computer program code, as described above.

Examples of the memory 230 include a hard disk drive (HDD), a solid state drive (SSD), a flash memory, a read-only memory (ROM), a random access memory (RAM), etc. Such a memory may be provided as a built-in type or a removable type.

The processor 240 controls the overall operation of the server device 100 and the user device 200. To this end, the processor 240 can perform calculations and processing of various types of information and control the operation of components of the server device 100 and the user device 200. For example, the processor 240 can execute a program or an application for providing page information. The processor 240 can be implemented as a computer or a similar device based on hardware, software, or a combination thereof. In hardware, the processor 240 can be implemented in the form of an electronic circuit that performs a control function by processing an electrical signal, and in software, it can be implemented in the form of a program that drives the hardware processor 240. On the other hand, in the following description, if not specifically mentioned, the operations of the server device 100 and the user device 200 may be interpreted as being executed under the control of the processor 240. That is, when the module implemented in the above-mentioned web information providing system is executed, the module may be interpreted as controlling the processor 240 to cause the server device 100 and the user device 200 to perform the following operations.

In general, various exemplary embodiments can be implemented by various methods. For example, various exemplary embodiments can be implemented by hardware, firmware, software or a combination thereof.

In the case of a hardware implementation, the methods according to the various exemplary embodiments may be implemented by one or more of an application specific integrated circuit (ASIC), a digital signal processor (DSP), a digital signal processing device (DSPD), a programmable logic device (PLD) and a field programmable gate array (FPGA), a processor, a controller, a microcontroller, a microprocessor, and the like.

In the case of implementation by firmware or software, the methods according to the exemplary embodiments may be implemented in the form of a module, a procedure or a function that performs the features or operations described below. For example, the software code may be stored in a memory and driven by a processor. The memory may be located inside or outside the processor and may exchange data with the processor through various known devices.

In the following, each exemplary embodiment will be described in more detail based on the above technical concepts. For each exemplary embodiment described below, the above content can be applied. For example, operations, functions, terms or the like that are not defined in each exemplary embodiment described below can be performed and described based on the above content.

In the following description, various exemplary embodiments will be described under the premise that the server device 100 performs a page information providing operation. According to various exemplary embodiments, the user device 200 that has obtained the page information from the server device 100 can output the page information.

FIG. 3 is a diagram illustrating an operation method of a server device 100 for providing page information according to various exemplary embodiments.

3 , the server device 100 provides information about a keyword search page. To perform an operation of providing information about a keyword search page, the server device 100 may obtain a first input from a user for a keyword search in a delivery brokerage service provided by an electronic device in operation 301, identify information about one or more keywords selected from a plurality of keywords obtained through the service in response to the first input in operation 303, and provide a keyword search page having a first area for the user to input a keyword to be searched and a second area for displaying information about the one or more keywords in operation 305.

Hereinafter, a delivery brokerage service provided by the server device 100 according to FIG. 3 or a service associated with the server device 100 may correspond to a service for matching item pickup orders and delivery orders between various stores covered by the service and a plurality of users using the service. In addition, an item according to a pickup order or a delivery order may correspond to a food, and the food may be understood to have the same meaning as various other terms indicating food-related items (such as a dish, a food menu, or a meal). A store linked to the delivery brokerage service may correspond to a store that sells and delivers food, and may be understood to have the same meaning as various other terms indicating a place where food can be sold (such as a store, a shop, a restaurant, etc.).

That is, through the service provided by the server device 100 for matching item pickup orders and delivery orders, a plurality of users can input an order request for ordering an item through a store within the service, and the store can recognize the input order request and prepare the ordered item in response to the order request. If the store supports both pickup orders and delivery orders, then in response to a pickup order in which the user directly visits the store and the item is packaged or picked up according to the user's selection, the store will enter the item preparation completion information of the ordered item in the corresponding service when the ordered item is ready. Then, the user can visit the store to pick up the item. Alternatively, for a delivery order in which a courier delivers items to the user's address according to the user's selection, the store will enter the delivery request information of the ordered items in the corresponding service when the ordered items are ready. After confirming the delivery request information, the courier can visit the store to pick up the items and deliver them to the user's address information.

According to various exemplary embodiments, in operation 301, the server device 100 may obtain a first input of a user for a keyword search in a delivery brokerage service.

For example, keywords searchable in the service may include words related to a food for searching for a specific food, such as a name of the food, a name of a food menu to which the food belongs, a name of a food category into which the food is classified, or other words. Additionally, keywords searchable in the service may include words related to a store or a store that sells food associated with a brand for searching for a specific store that sells the food, such as a name of the store, a name of a brand associated with the store, or other words. Additionally, various other words used to obtain a search result desired by a user on the service may be included in the searchable keywords.

For example, the first input of the user obtained by the server device 100 in operation 301 may correspond to an input corresponding to a search button for accessing a page for the user to search for a keyword in an initial page of the service.

According to various exemplary embodiments, in operation 303, the server device 100 may identify information about one or more keywords selected from a plurality of keywords obtained through a service in response to the first input.

For example, according to the following exemplary embodiment, in operation 303, the server device 100 may collect or obtain a plurality of keywords searched by a plurality of users on the service.

As an example, the plurality of keywords obtained by the server device 100 through the service may include keywords searched by a plurality of users having delivery location information near the delivery location information of a user in the service identified by the server device 100. That is, the server device 100 may identify the first delivery location information of a user who types an input for a keyword search, and may obtain a plurality of keywords searched by a plurality of users on the service having delivery location information corresponding to the first delivery location information. Here, the plurality of users having delivery location information corresponding to the first delivery location information of the user may mean other users whose delivery location information is set to be within a predetermined distance from the first delivery location information of the user set on the service, or other users whose delivery location information is set to be within a specific area including the first delivery location information among a plurality of areas of each area in the separate service. For specific delivery location information set for a specific user included in a plurality of users on the service, in order for the server device 100 to determine or identify the delivery location information as the first delivery location information corresponding to the user, an additional condition may be set, wherein there must be a history of a delivery order executed by a specific user having the specific delivery location information, or a history of a delivery order executed a predetermined number of times or more by a specific user having the specific delivery location information.

As another example, the plurality of keywords obtained by the server device 100 through the service may include keywords searched by a plurality of users having delivery location information near the current location of the user identified by the server device 100. That is, the server device 100 may obtain the current location information of a user who types an input for a keyword search, and may obtain a plurality of keywords searched on the service by a plurality of users having delivery location information corresponding to the current location information. Here, multiple users having delivery location information corresponding to the user's current location information may mean other users whose delivery location information is set to be within a predetermined distance from the user's current location information obtained on the service, or other users whose delivery location information is set to be within a specific area including the current location information among multiple areas of each area in the separate service. For specific delivery location information set for a specific user included in a plurality of users on the service, in order for the server device 100 to determine or identify the delivery location information corresponding to the current location information of the user, an additional condition may be set, wherein there must be a history of a delivery order executed by a specific user having the specific delivery location information, or a history of a delivery order executed a predetermined number of times or more by a specific user having the specific delivery location information.

As yet another example, the plurality of keywords obtained by the server device 100 through the service may include keywords searched on the service within a predetermined time period from a time point when a first input for keyword search from a user is obtained. That is, keywords searched by a plurality of users on the service within a predetermined time period before a time point when the user types the first input for keyword search may be included in the plurality of keywords, wherein the predetermined time period may correspond to a length of a time interval for obtaining the plurality of keywords.

The length of the predetermined time period for obtaining multiple keywords can be set differently based on: 1) which time interval includes the time point when the user types the first input for keyword search among multiple time intervals that include one or more time intervals used to determine a keyword search volume for each unit time interval on the service, and 2) a keyword search volume by multiple users in the time interval that includes the time point when the user types the first input.

That is, the server device 100 can classify the operation time of the service into a plurality of time interval segments including one or more time interval segments, identify the keyword search volume corresponding to each time interval segment, and determine the length of the predetermined time period for obtaining a plurality of keywords based on which time interval includes the time point when the user enters the first input and the keyword search volume corresponding to the corresponding time interval segment.

The length of the predetermined time period set to obtain a plurality of keywords when the time point at which the user enters the first input among the plurality of time intervals is included in the first time interval and the length of the predetermined time period set to obtain the plurality of keywords when the time point at which the user enters the first input among the plurality of time intervals is included in the second time interval may be different. This may be because the length of a predetermined time period for obtaining a plurality of keywords is set differently in consideration of the fact that the keyword search volume is different for each of the plurality of time intervals.

When the server device 100 sets the time interval of 12:00 to 13:00 corresponding to the lunch time interval as the first time interval segment, and sets the time interval of 15:00 to 16:00 corresponding to the afternoon time interval as the second time interval segment, even if the scheduled time interval is set to 20 minutes for the first time interval segment corresponding to the lunch time interval segment, sufficient keywords can still be obtained because there will be a large number of keyword searches. However, since the keyword search volume of the second time interval segment corresponding to the afternoon time interval will be smaller, the scheduled time interval can be set to 40 minutes, which is longer than 20 minutes.

When the time point at which the user enters the first input among the plurality of time intervals is included in the first time interval, the length of the predetermined time period corresponding to the first time interval can be set differently depending on whether the keyword search volume in the first time interval satisfies a critical value. That is, when the first keyword search volume corresponding to the first time interval including the time point at which the user enters the first input is greater than or equal to the critical value or less than the critical value, the length of the predetermined time period for obtaining the plurality of keywords can be set differently. Specifically, when the first keyword search volume is equal to or greater than the threshold value, the predetermined time period is set to a first time period, and when the first keyword search volume is less than the threshold value, the predetermined time period is set to a second time period. In this case, the first time period may be shorter than the second time period.

When the server device 100 sets the time interval of 12:00 to 13:00 corresponding to the lunch time interval as the first time interval, if the keyword search volume corresponding to the first time interval is equal to or greater than a critical value, it is sufficient to set the scheduled time period to 20 minutes, because the keyword search volume in the time interval is large. On the other hand, if the keyword search volume corresponding to the first time interval is less than the critical value, the keyword search volume in the time interval is small. Then, the scheduled time period can be set to 40 minutes, which is longer than 20 minutes.

For example, one or more keywords identified by the server device 100 in operation 303 may correspond to popular keywords selected in the order of large search volume from a plurality of keywords obtained through the service. For this purpose, in operation 303, an operation of identifying information about one or more keywords by the server device 100 may include an operation of identifying a popular keyword list including at least some keywords selected in the order of large search volume among the plurality of keywords obtained through the service and identifying information about one or more keywords from the identified popular keyword list to be displayed through a keyword search page provided to the user.

For example, one or more keywords to be displayed through a keyword search page provided to a user may be set to be displayed through the keyword search page only when a store corresponding to the keyword is open for business. Alternatively, if an open store is not identified among the stores corresponding to the keyword, one or more keywords may be set to be excluded from the one or more keywords.

That is, when the server device 100 identifies a popular keyword list including at least some keywords selected according to the order of large search volume among the plurality of keywords obtained through the service, at least one store in operation can be identified based on the time point when the first input of the user for a keyword search is obtained among one or more stores in which the first keyword included in the at least some keywords is identified as corresponding to the first keyword. If at least one store in operation is not identified, the server device 100 can set one or more keywords to exclude the first keyword in operation 303 so that the first keyword is not displayed through the keyword search page. As an example, the user may enter a specific store name or a specific brand name as a keyword. If all stores to be provided as search results are not within business hours, the specific store name or specific brand name may be excluded from one or more keywords identified by operation 303.

For example, the search volume for identifying a popular keyword list may be confirmed based on the search volume of each keyword included in a plurality of keywords. With respect to a specific keyword included in a plurality of keywords, even if the specific keyword is not accurately typed as a search term, a search volume of a possible similar keyword that may generate a search result similar to typing the specific keyword as a search term may be considered as a search volume of the specific keyword and the search volume when the specific keyword is correctly typed as a search term.

As an example, regarding a second keyword included in a plurality of keywords, the server device 100 may group at least one keyword that may be determined to be included in a range overlapping or similar to the second keyword into similar keywords of the second keyword and configure them as a keyword set corresponding to the second keyword, and determine a search volume of the second keyword by identifying a search history of all keywords included in the corresponding keyword set. The operation of the server device 100 as described above is performed so as to configure a keyword set for managing keywords overlapping or similar to a specific keyword and to identify a search volume of the configured keyword set based on the specific keyword.

For example, when identifying information about one or more keywords in a popular keyword list to be displayed through a keyword search page provided to a user, the server device 100 may identify one or more keywords having various setting conditions.

As an example, the server device 100 may identify all keyword search volumes from a plurality of users on the service, and identify one or more keywords in the order of the largest search volumes. In this case, the plurality of users who have experienced keyword search volume viewing may be determined as a plurality of arbitrary users using the service. Alternatively, it may be determined to be limited to a plurality of users having delivery location information corresponding to the delivery location information of the user or a plurality of users having delivery location information corresponding to the current location information of the user.

As another example, the server device 100 may identify keyword search volumes from some users with the same gender as the user among a plurality of users on the service, and identify one or more keywords in the order of large search volumes. That is, one or more keywords to be displayed through the keyword search page may be identified based on the order of large keyword search volumes from other users with the same gender as the user.

As another example, the server device 100 may identify keyword search volumes from some users of a similar age to the user among a plurality of users on the service, and identify one or more keywords in the order of large search volumes. That is, one or more keywords to be displayed through the keyword search page may be identified based on the order of large keyword search volumes from other users of a similar age to the user.

As yet another example, the server device 100 may identify one or more keywords to be displayed through a keyword search page by combining the above exemplary embodiments. The server device 100 classifies the plurality of keywords obtained through the service into a first keyword group including some keywords in order of large search volume of all keywords from a plurality of users on the service, a second keyword group including some keywords in order of large search volume of keywords from some users having the same gender as the user, and a third keyword group including some keywords in order of large search volume of keywords from some users having an age similar to the user, extracts a specific number of keywords from each keyword group and identifies them as one or more keywords to be displayed through the keyword search page. That is, in this case, each keyword belonging to the first keyword group to the third keyword group may be included in one or more keywords to be displayed through the keyword search page.

The exposure priority of exposing one or more keywords on the keyword search page may be determined according to the priority set for the keyword group. For example, when the priority is set in the order of the first keyword group, the second keyword group, and the third keyword group, some keywords extracted from the first keyword group may be displayed on the far left, some keywords extracted from the second keyword group may be displayed next, and some keywords extracted from the third keyword group may be displayed last. The priority of each keyword group may be set according to various methods.

FIG. 4 is a diagram illustrating a method in which the server device 100 identifies one or more keywords based on a search volume according to various exemplary embodiments.

According to FIG. 4 , the server device 100 may identify a popular keyword list including at least some keywords selected from a plurality of keywords obtained through a service according to an order of a large search volume in operation 401. In operation 401, the search volume for identifying the popular keywords may be determined based on the search volume of each keyword included in the plurality of keywords. As described above, a keyword set including at least one keyword that may be determined to be in a range overlapping or similar to each keyword may be set for each keyword, and a search volume of the keyword set may be identified as a search volume of each keyword.

After identifying the popular keyword list, the server device 100 may identify one or more keywords in the popular keyword list to be displayed through the keyword search page in operation 403. The one or more keywords identified in the popular keyword list may be set to exclude keywords for which no store in operation corresponding to a keyword is identified, as described above.

According to various exemplary embodiments, in operation 305, the server device 100 may provide a keyword search page including a first area for a user to input a keyword to be searched and a second area for displaying information about one or more keywords.

For example, the user may enter a keyword for searching in the first area of the keyword search page provided by the server device 100 in operation 305, and the first area may be distinguished from other areas of the keyword search page so that the user can recognize that it is an area for a keyword search.

For example, an exposure priority for exposing one or more keywords identified by the server device 100 in operation 303 on a keyword search page may be determined, and one or more keywords may be displayed in a second area of the keyword search page provided by the server device 100 in operation 305 according to the determined exposure priority.

An order history of a user may be reflected when determining the exposure priority of a keyword. That is, the server device 100 may identify information about the order history of a user on the service, and determine the exposure priority of one or more keywords based on the identified order history information.

For example, when the server device 100 intends to determine the exposure priority of one or more keywords by considering the user's order history, the server device 100 may determine the exposure priority based on the number of orders of each item category corresponding to the one or more keywords by the user.

The server device 100 may be configured to classify a plurality of item categories for classifying the food sold on the service. These item categories may be configured based on the food style (e.g., Korean food, Japanese food, Western food) to which each food belongs, and may also be configured based on various other criteria.

Regarding a plurality of item categories for classifying items sold on the service, the server device 100 may identify the number of user orders corresponding to each item category included in the plurality of item categories within a specific first period of time based on the user's order history, and determine the category priority of the plurality of item categories according to the number of orders. Here, the number of user orders corresponding to each item category may be the number of times the user has ordered items included in each item category, and the category priority may be determined by the order of the highest number of times the user has ordered items included in each item category.

After identifying the category priority of each of the plurality of item categories, the server device 100 identifies one or more item categories corresponding to one or more keywords to be displayed on the keyword search page from among the plurality of item categories, and can determine the exposure priority of the one or more keywords according to the category priority of the one or more item categories corresponding to the one or more keywords. That is, the category priority of the one or more item categories corresponding to the one or more keywords can be determined as the exposure priority of the one or more keywords. For example, regarding a third keyword and a fourth keyword included in one or more keywords to be displayed on a keyword search page, when the category priority of the item category corresponding to the third keyword is higher than the priority of the item category corresponding to the fourth keyword, the exposure priority of the third keyword may be set higher than the exposure priority of the fourth keyword.

For example, regarding two or more keywords corresponding to the same item category, since the item category is the same, the exposure priority of each keyword can be set by additionally considering how long ago the user's most recent order history was. For example, when a fifth keyword included in one or more keywords to be displayed on a keyword search page corresponds to the same item category as the third keyword, if the user's most recent order history for items associated with the third keyword is earlier than the user's most recent order history associated with the fifth keyword, the exposure priority of the third keyword can be set higher than the exposure priority of the fifth keyword.

Setting the exposure priority according to the recent order history as described above may be an operation of the server device 100 executed so as to recommend a wider variety of items to the user by preferentially exposing items having an earlier order history of the user on a keyword search page. Specifically, if the item corresponding to the third keyword is "pork chop" and the item corresponding to the fifth keyword is "sushi", both the third keyword and the fifth keyword are in the "Japanese food" item category. In this case, if the time since the user ordered the "pork chop" item is longer than the "sushi" item, the exposure priority of the third keyword is set higher than the exposure priority of the fifth keyword.

For example, when the server device 100 identifies the number of user's orders corresponding to each item category included in a plurality of item categories within a specific first time period based on the user's order history, if there are many item categories with the same number of orders by the user, it may be difficult to determine the category priority. Therefore, in this case, the server device 100 may perform an operation of reconfirming the number of orders for each item category based on a second time period longer than the first time period in consideration of the number of item categories with the same number of orders. That is, if the number of item categories for which the same number of orders are confirmed among the plurality of item categories during the first time period is a predetermined number or more, the server device 100 may identify the number of user's orders corresponding to each item category during a second time period longer than the first time period.

FIG. 5 is a diagram showing a method for determining an exposure priority of one or more keywords based on an order history of a user by the server device 100 according to various exemplary embodiments.

5 , the server device 100 may identify information about the order history of a user in the service in operation 501 and may identify the number of orders of the user corresponding to each of a plurality of item categories included in the service within a specific time period based on the information about the order history of the user in operation 503 .

The number of user orders corresponding to each item category indicates the number of times the user has ordered items included in each item category, and the category priority can be determined in the order of the largest number of times the user has ordered items included in each item category. That is, the server device 100 can determine the category priority of the plurality of item categories based on the number of user orders in operation 505.

Subsequently, the server device 100 identifies one or more item categories corresponding to one or more keywords from among a plurality of item categories in operation 507 and may determine exposure priorities of the one or more keywords according to the determined category priorities and the identified one or more item categories in operation 509. As described above, the category priorities of the one or more item categories corresponding to the one or more keywords may be determined as the exposure priorities of the one or more keywords.

For example, one or more keywords to be displayed on the keyword search page may be configured as information in the form of a chip and displayed through the second area, and the configured one or more keywords may be identified through a scroll input by the user. For example, in the second area that occupies a portion of the keyword search page, one or more keywords may be displayed as a list of information in the form of a chip, and the user may identify the one or more keywords by scrolling left and right on the user device 200.

For example, one or more keywords to be displayed on the keyword search page may be updated at a regular time interval. For example, one or more keywords may be updated every hour, and one or more newly updated keywords may be identified based on information about a plurality of keywords obtained within an hour immediately before the update. When updating one or more keywords on an hourly basis, the server device 100 identifies a plurality of keywords searched by a plurality of users during the 11:00 to 12:00 time period and keywords with a large search volume, updates one or more keywords based on this, and may display the updated one or more keywords on the keyword search page during the 12:00 to 13:00 time period.

For example, the keyword search page can be configured to include a third area for displaying information about keywords with a user's recent search history in addition to a first area for the user to enter a keyword to be searched and a second area for displaying information about one or more keywords. Through this third area, the server device 100 can allow the user to easily identify his/her recent search terms.

When displaying keywords with the user's recent search history through the third area on the keyword search page, if there is a keyword that overlaps with one or more keywords included in the second area among the keywords with the user's recent search history, the corresponding keyword can be displayed to be distinguished from other keywords on the second area and the third area. For example, the corresponding keyword can be set to chip information with a color different from other keywords on the second area, or the corresponding keyword can be set to text information with a color different from other keywords on the third area.

For example, the keyword search page provided by the server device 100 in operation 305 may be a page provided by applying the various exemplary embodiments described above.

Obviously, each piece of information related to a page provided by the server device 100 that performs the operations of FIG. 3 to FIG. 5 according to the above exemplary embodiment can be provided in various forms.

FIG. 6 is a diagram illustrating an example of a UI/UX for providing page information according to various exemplary embodiments. For example, in the exemplary embodiments described above with reference to FIGS. 3 to 5 , the example of FIG. 6 may be a user interface/user experience (UI/UX) of the user device 200. The exemplary embodiments described in the following figures may be performed based on the operation of the server device 100 described above with reference to FIGS. 3 to 5 .

Specifically, each exemplary embodiment of the UI/UX of the user device 200 described in the following figures can be executed in a form in which the user device 200 receives input information from the user and transmits it to the server device 100, the server device 100 provides information corresponding to the input information to the user device 200 based on the operations described above with reference to Figures 3 to 5, and then the user device 200 outputs the information. However, each exemplary embodiment of the UI/UX described in the following figures is not limited to this form and can be executed in any form in which each exemplary embodiment of the UI/UX can be implemented.

FIG. 6 is a diagram showing an example in which the user device 200 according to various exemplary embodiments outputs a keyword search page based on the operation of the server device 100. As shown in FIG.

The keyword search page output by the user device 200 according to FIG. 6 may correspond to a page output in response to an input corresponding to a search button for accessing a page for a user to search for a keyword from an initial page on the service.

In the keyword search page, a first area 601 for a user to input a keyword to be searched may be included in the upper portion, and a second area 603 for displaying information about one or more keywords may be included in the lower portion of the first area.

The user may identify a desired search result by entering a search keyword into a search box included in the first area 601. When the search keyword is entered, the user device 200 may output a page containing search results corresponding to the search keyword.

One or more keywords displayed in the second area 603 may correspond to popular keywords identified as having a large search volume among the plurality of keywords obtained through the service. That is, due to the large search volume from the plurality of users using the service, "Vietnamese rice noodles", "tuna kimchi soup", "chicken", "fresh juice", etc. may be displayed in the second area. According to the method described above in Figures 3 to 5, one or more keywords may be displayed in the second area based on the exposure priority. Keywords such as "Vietnamese rice noodles", "tuna kimchi soup", "chicken", "fresh juice", etc. may be displayed in sequence in the second area in the order of the highest exposure priority. The user may also identify more popular keywords besides the keywords displayed in 603 by scrolling left and right.

Meanwhile, in addition to the first area 601 and the second area 603, the keyword search page output by the user device 200 may also contain a third area 605 in which information about keywords having a recent search history of the user is displayed. The user can easily recognize his/her recent search history through the recent search items displayed in the third area 605.

The UI/UX of the user device 200 of FIG6 and the operation of the user device 200 can be performed in conjunction with the operation of the server device 100 described above with reference to FIG3 to FIG5. The example of the UI/UX of FIG6 is an example of the disclosure of the present invention, and the various exemplary embodiments of the present invention are not limited to the UI/UX forms of FIG3 to FIG5 and can be performed according to any form of UI/UX that can implement the various exemplary embodiments of the present invention.

The exemplary embodiments of the present invention described in this specification and drawings are only provided as specific examples to easily explain the technical content of the present invention and assist in understanding the present invention, and are not intended to limit the scope of the present invention. That is, a person of ordinary skill should understand that other modifications based on the technical concept of the present invention can be implemented. In addition, each of the exemplary embodiments above can be combined and operated as needed. For example, all exemplary embodiments of the present invention can be implemented by combining parts of them with each other by means of a system.

In addition, the system and similar methods according to the present invention may be implemented in the form of program instructions, which may be executed through various computer components and recorded in a computer-readable medium.

As described above, from a particular perspective, the various exemplary embodiments of the present invention can be implemented as computer-readable program code in a computer-readable recording medium. A computer-readable recording medium is any data storage device capable of storing data that can be read by a computer system. Examples of computer-readable recording media include read-only memory (ROM), random access memory (RAM) and compact disc read-only memory (CD-ROM), magnetic tape, floppy disk, optical data storage device and carrier (such as data transmission via the Internet). Computer-readable recording media can also be distributed throughout network-connected computer systems so that computer-readable program code is stored and executed in a distributed manner. In addition, functional programs, program codes, and code segments for implementing various exemplary embodiments of the present invention can be easily construed by programmers familiar with the field to which the present invention is applied.

In addition, it should be understood that the apparatus and methods according to the exemplary embodiments of the present invention can be implemented in the form of hardware, software or a combination of hardware and software. The software can be stored in a storage medium, which can also be recorded and read optically or magnetically by a machine (e.g., a computer), for example, regardless of whether it is erasable or rewritable, a volatile or non-volatile storage device, such as a storage device (such as a ROM) or, for example, a memory (such as a RAM), a memory chip or an integrated circuit or, for example, an optical disk (CD), a DVD, a disk or a tape. The methods according to the exemplary embodiments of the present invention may be implemented by a computer comprising a controller and a memory or a tool comprising such a memory or a computer, and it should be understood that such a memory is an example of a machine-readable storage medium suitable for storing a program or programs (including instructions for implementing the exemplary embodiments of the present invention).

Therefore, the present invention includes a program containing a program code for implementing the apparatus or method described in the scope of the invention application of this specification, and a storage medium that can be read by a machine (such as a computer) to store this program. In addition, this program can be transmitted electronically through any medium, such as a communication signal transmitted through a wired or wireless connection, and the present invention appropriately includes its equivalent.

Although the above description has been made with reference to the exemplary embodiments of the present invention, the exemplary embodiments of the present invention disclosed in this specification and drawings are intended only to provide specific examples in order to easily describe the technical content of the present invention and assist in understanding the present invention but are not intended to limit the scope of the present invention. In addition, the exemplary embodiments of the present invention described above are merely exemplary, and a person of ordinary skill in the art should understand that various modifications and exemplary embodiments of equivalent scopes are feasible therefrom. Therefore, the true technical protection scope of the present invention should be determined by the following invention application patent scope.

100: Server device 200: User device 210: Input/output section 220: Communication section 230: Storage 240: Processor 301: Operation 303: Operation 305: Operation 401: Operation 403: Operation 501: Operation 503: Operation 505: Operation 507: Operation 509: Operation 601: First area 603: Second area 605: Third area

FIG. 1 is a diagram for illustrating a system for providing page information in which an operating method of an electronic device for providing page information according to various exemplary embodiments can be implemented.

FIG. 2 is a diagram illustrating a configuration of a server device and a user device according to various exemplary embodiments.

FIG. 3 is a diagram illustrating an operation method of a server device 100 for providing page information according to various exemplary embodiments.

FIG. 4 is a diagram illustrating a method in which the server device 100 identifies one or more keywords based on a search volume according to various exemplary embodiments.

FIG. 5 is a diagram showing a method in which the server device 100 determines an exposure priority of one or more keywords based on an order history of a user according to various exemplary embodiments.

FIG. 6 is a diagram showing an example in which the user device 200 according to various exemplary embodiments outputs a keyword search page based on the operation of the server device 100. As shown in FIG.

301: Operation

303: Operation

305: Operation

Claims (16)

A method for providing a keyword search page by an electronic device, the method comprising: obtaining a first input from a user for a keyword search in a service provided by the electronic device for delivery brokerage; in response to the first input, identifying information about one or more keywords selected from a plurality of keywords obtained through the service; and providing a first area containing a keyword to be searched for by the user and a second area for displaying the information about the one or more keywords. A keyword search page, wherein the plurality of keywords include keywords searched in the service within a predetermined time period from a time point at which the first input is obtained, wherein the predetermined time period is determined based on a first keyword search volume corresponding to a first time interval that includes the time point at which the first input is obtained among the plurality of time interval segments, and wherein the plurality of time interval segments include one or more time interval segments used to determine a keyword search volume for each unit time interval segment in the service. The method of claim 1 further comprises: identifying the first delivery location information of the user, wherein the plurality of keywords include keywords searched by a plurality of users having delivery location information corresponding to the first delivery location information in the service. The method of claim 1 further comprises: Obtaining the current location information of the user, wherein the plurality of keywords include keywords searched by a plurality of users having delivery location information within a predetermined distance from the current location information in the service. As in the method of claim 1, when the search volume of the first keyword is equal to or greater than a threshold value, the predetermined time period is determined as a first time period, and when the search volume of the first keyword is less than the threshold value, the predetermined time period is determined as a second time period, and the first time period is shorter than the second time period. The method of claim 1, wherein the identifying the information about the one or more keywords includes: identifying a popular keyword list containing at least some keywords selected from the plurality of keywords according to an order of large search volume; and identifying the one or more keywords in the popular keyword list to be displayed through the keyword search page. The method of claim 5 further comprises: identifying at least one store in operation based on a time point of obtaining the first input among one or more stores identified as corresponding to a first keyword included in the at least some keywords; and when the at least one store is not identified, setting the one or more keywords to exclude the first keyword. The method of claim 5, wherein the search volume is identified based on a search history of all keywords included in a keyword group corresponding to a second keyword included in the plurality of keywords, and the keyword group includes at least one keyword included in a range that overlaps or is similar to the second keyword. The method of claim 1 further comprises: identifying information about an order history of the user in the service; and determining an exposure priority of the one or more keywords based on the information about the order history of the user, wherein the one or more keywords are displayed in the second area based on the exposure priority. The method of claim 8, wherein determining the exposure priority includes: identifying the number of orders of the user corresponding to each of the plurality of item categories included in the service based on the order history of the user during a first time period; determining a category priority of the plurality of item categories based on the number of orders; identifying one or more item categories corresponding to the one or more keywords among the plurality of item categories; and determining the exposure priority of the one or more keywords based on the category priority and the one or more item categories. The method of claim 9, wherein with respect to a third keyword and a fourth keyword included in the one or more keywords, when the category priority of the first item category corresponding to the third keyword is higher than the category priority of the second item category corresponding to the fourth keyword, the exposure priority of the third keyword is higher than the exposure priority of the fourth keyword. The method of claim 10, wherein when the third keyword and a fifth keyword included in the one or more keywords correspond to the first item category in the same manner, the exposure priorities of the third keyword and the fifth keyword are determined based on a recent order history of the user, and when the recent order history of a first item associated with the third keyword is earlier than the recent order history of a second item associated with the fifth keyword, the exposure priority of the third keyword is higher than the exposure priority of the fifth keyword. The method of claim 9, wherein the identifying the number of the user's orders includes: when the number of item categories for which the same number of orders are confirmed in the plurality of item categories during the first time period is a predetermined number or more, identifying the number of the user's orders corresponding to each item category during a second time period longer than the first time period. The method of claim 1, wherein the one or more keywords are configured as information in the form of a code chip, and the one or more keywords are displayed on the second area based on a scroll input by the user. A method as claimed in claim 1, wherein the one or more keywords are updated at a regular time interval. The method of claim 1, wherein the keyword search page contains a third area for displaying information about keywords having a recent search history of the user. An electronic device for providing a keyword search page, the electronic device comprising: a processor; and one or more memories storing one or more instructions, wherein when executed, the one or more instructions control the processor to perform: obtaining a first input for a keyword search in a service provided by the electronic device for delivery brokerage; in response to the first input, identifying information about one or more keywords selected from a plurality of keywords obtained through the service; and providing a first area containing a keyword to be searched for the user and a first area for displaying the keyword; A keyword search page in a second area showing the information about the one or more keywords, wherein the plurality of keywords include keywords searched in the service within a predetermined time period from a time point when the first input is obtained, wherein the predetermined time period is determined based on a first keyword search volume corresponding to a first time interval that includes the time point when the first input is obtained among the plurality of time interval segments, and wherein the plurality of time interval segments include one or more time interval segments used to determine a keyword search volume for each unit time interval segment in the service.