TWI784896B - Marketing system for dynamic product advertising - Google Patents

Abstract

A marketing system for dynamic product advertising includes a server equipment for storing a plurality of advertising contents and shop code, advertisement type, mission condition and coupon of each advertising content. A management platform for storing the plurality of shop codes and its local scope and account and consumption category of a plurality of members. A mobile device to generate and send a position coordinates and member account to the management platform. The management platform sends corresponding consumption category and in line with the position coordinates of the at least one shop code to the server equipment in order to obtain at least one advertising content and corresponding mission condition and coupon. Through the management platform sent the advertising content and mission condition to the mobile device. The mobile device under the mission condition of meet the task execution the advertising content, make the management platform according to member account records the coupon in the management platform.

Description

Marketing System for Dynamic Product Advertisement

The present invention is mainly a marketing system for dynamic product advertisements, and in particular relates to a marketing system for dynamic product advertisements that combines online marketing means with physical sales markets.

In recent years, with the rapid development of the Internet industry, in order to attract consumers' attention to products and then purchase products, the known method of Internet marketing is to use the Internet to push a large number of advertisements to consumers. In order to improve the overall sales performance. However, indiscriminate advertisement pushing not only causes waste of network resources, but also the content of the advertisements pushed is usually not of interest to consumers, resulting in poor advertising effectiveness. Furthermore, although consumers nowadays prefer to purchase goods in the online sales market, the physical sales market is still an indispensable part of consumers' lives, and the non-network sales market can be completely replaced. Effectively combining online marketing means with the physical sales market is also one of the problems to be solved by the present invention.

In view of this, it is necessary to provide a marketing system for dynamic product advertisements to solve the above problems.

The purpose of the present invention is to provide a marketing system for dynamic product advertisements, which can combine online marketing methods with physical sales markets.

In order to achieve the above object, the present invention provides a marketing system for dynamic product advertisements, including: a server device for storing several advertisement contents and an advertisement list, and the advertisement list is used to record the number of advertisement contents represented by each A store code and an advertisement type, as well as a specified task condition and a coupon; a management platform, coupled with the server equipment, and having a database module and an analysis module, the database module is used The analysis module is electrically connected to the database module to store the several store codes and their respective corresponding regions, as well as the account numbers and consumption records of several members. A consumption category of the member; and at least one mobile device, which has a positioning device and a wireless transmission device, the positioning device is used to generate a location coordinate, the wireless transmission device is electrically connected to the positioning device, and is used to periodically send A coordinate message is sent to the management platform, the coordinate message includes the location coordinate and a member account logged in by the mobile device, wherein, after receiving the coordinate message, the management platform compares the location coordinate with each of the area ranges, And the consumption category corresponding to the member account is obtained from the database module, and the management platform sends a matching signal to the server device, the matching signal includes the consumption category, and at least one store code covering the location coordinates in the area , so that the server equipment obtains from the advertisement list according to the store code at least one advertisement content of the advertisement type conforming to the consumption category, as well as the corresponding task conditions and coupons, and sends them to the management platform, and the management platform will The advertisement content and the task conditions are sent to the mobile device, and the advertisement content is executed on the mobile device, and a completion signal is sent to the management platform after the task conditions are met, so that the management platform can use the coupon according to the member account Recorded in this database module.

The present invention also provides a marketing system for dynamic product advertisements, including: a server device for storing several advertisement contents and an advertisement list, the several advertisement contents are released by several stores respectively, and each store has an exclusive Two-dimensional barcode, the advertisement list is used to record a store code and an advertisement type represented by each of the several advertisement contents, as well as a specified task condition and a coupon; a management platform, coupled to the server equipment, And have a database module and an analysis module, the database module is used to store the codes of the several stores, and the account numbers and consumption records of several members, the analysis module is electrically connected to the database module, And obtain a consumption category of each member according to the analysis of the consumption records of each member; and at least one mobile device with a code scanning device and a wireless transmission device, the code scanning device is electrically connected to the wireless transmission device, and used to scan the A two-dimensional barcode to obtain a location code, the location code is the store code of the store to which it belongs, and the mobile device sends the store code and a member account logged into the mobile device to the management platform through the wireless transmission device, The management platform obtains the consumption category corresponding to the member account from the database module, and sends the consumption category and the store code to the server device, so that the server device obtains the consumption category from the advertisement list according to the store code The advertisement type matches at least one advertisement content of the consumption category, as well as the corresponding task conditions and coupons, and sends them to the management platform, and the management platform sends the advertisement content and the task conditions to the mobile device, and The device executes the advertisement content and sends a completion signal to the management platform after meeting the task conditions, so that the management platform records the coupon in the database module according to the member account.

In some embodiments, after receiving the completion signal, the management platform sends a confirmation signal including the store code to the server device, so that the server device trades a rebate to the store code represented by the store code through online banking. The digital account of the store. In this way, it has the effect of...

In some embodiments, the mobile device is connected to the management platform, and downloads and displays the corresponding coupons according to the member account. In this way, it has the effect of...

The marketing system of the dynamic product advertisement of the present invention has the following characteristics: it can obtain the consumer's consumption category according to the consumption record analysis, and after the consumer arrives at a specific store, send the advertisement content conforming to the consumption category to the consumer, so that the consumption Consumers watch the advertisement content under the specified task conditions to obtain corresponding coupons, and the consumers can go to the stores they belong to for consumption through the coupons. In this way, the marketing system for dynamic product advertisements of the present invention can achieve the effect of combining online marketing means with the physical sales market.

The embodiments of the present invention are described in detail below in conjunction with the drawings. The attached drawings are mainly simplified schematic diagrams, which only schematically illustrate the basic structure of the present invention. Therefore, only components related to the present invention are marked in these drawings. , and the displayed components are not drawn according to the number, shape, size ratio, etc. of the actual implementation. The actual size of the actual implementation is a selective design, and the layout of the components may be more complicated.

The following descriptions of the various embodiments refer to the accompanying drawings to illustrate specific embodiments in which the present invention may be practiced. In the description of the present invention, the word "comprising" will be understood as meaning including the stated elements, but not excluding any other elements, unless explicitly described to the contrary.

Please refer to FIGS. 1-2 , which is a preferred embodiment of the marketing system for dynamic product advertisement of the present invention, which includes: a server device 1 , a management platform 2 and at least one mobile device 3 .

The server device 1 is used to store several advertisement contents and an advertisement list, the several advertisement contents are released by several stores respectively, and the advertisement list is used to record a store code and an advertisement list respectively represented by the several advertisement contents Advertisement type, and a specified task condition and a coupon. Specifically, each store has its own store code, which is not repeated with other store codes; moreover, the coupon can be presented on the mobile device 3 in the form of a two-dimensional barcode for scanning by a barcode scanner induction.

For example, the type of advertisement can include international boutique, cosmetics, video games, jade or clothing, and the specified task condition can be to watch the complete advertisement content, and when the task condition is completed, you can get the corresponding product discount coupon or Coupons such as coupons can be exchanged for free, and the use of the coupons may not be limited to the provided store itself.

The management platform 2 is coupled to the server device 1, and has a database module 21 and an analysis module 22, wherein the database module 21 is used to store the several store codes and their respective corresponding areas Scope, as well as the accounts and consumption records of several members. The analysis module 22 is electrically connected to the database module 21, and analyzes and obtains a consumption category of each member according to the consumption record of each member.

In detail, the area can be formed by extending a range from the location of the store to the outside. In this embodiment, the range can be set to 5 kilometers, but it is not limited thereto. On the other hand, the technology for the analysis module 22 to obtain the consumption category by analyzing the consumption record can be realized through a neural network or data mining, which belongs to common knowledge in the field related to the present invention, and will not be discussed here. More on that.

The mobile device 3 has a positioning device 31 and a wireless transmission device 32, wherein the positioning device 31 is used to generate a position coordinate. The wireless transmission device 32 is electrically connected to the positioning device 31, and is used to periodically send a coordinate message to the management platform 2, and the coordinate message includes the position coordinate and a member account logged in by the mobile device 3. Specifically, the mobile device 3 can pre-install or build a mobile application program (APP), and log in the member account in the mobile application program to connect to the management platform 2, and pay with the mobile device 3 The consumption record of money can also be uploaded to the management platform 2 through the mobile application program. In this embodiment, the mobile device 3 is an electronic device such as a smart phone or a tablet computer.

After receiving the coordinate information, the management platform 2 compares the location coordinates with the area ranges, and obtains the consumption category corresponding to the member account from the database module 21 . The management platform 2 sends a pairing signal to the server device 1, the pairing signal includes the consumption category, and at least one store code that covers the location coordinates in the area, so that the server device 1 can display the advertisement according to the store code At least one advertisement content of the advertisement type conforming to the consumption category, as well as the corresponding task conditions and coupons are obtained from the list, and sent to the management platform 2 .

The management platform 2 sends the advertisement content and the task condition to the mobile device 3, executes the advertisement content on the mobile device 3, and sends a completion signal to the management platform 2 after meeting the task condition, so that the management platform 2. Record the coupon in the database module 21 according to the member account number. In this way, the mobile device 3 can connect to the management platform 2, and download and display the corresponding coupons according to the member account.

It is worth noting that after receiving the completion signal, the management platform 2 can also send a confirmation signal including the store code to the server device 1, so that the server device 1 can trade a rebate to the server device through online banking. The digital account of the store represented by the store code.

In another embodiment, each store may have its own two-dimensional barcode, such as a Quick Response Matrix Code (QR code). The mobile device 3 also has a code scanning device 33 electrically connected to the wireless transmission device 32 and used to scan the two-dimensional barcode to obtain a location code. The location code is the store code of the store it belongs to. The mobile device 3 sends the store code and a member account logged into the mobile device to the management platform 2 through the wireless transmission device 32 .

The management platform 2 obtains the consumption category corresponding to the member account from the database module 21, and sends the consumption category and the store code to the server device 1, so that the server device 1 can display the advertisement according to the store code. At least one advertisement content of the advertisement type conforming to the consumption category, as well as the corresponding task conditions and coupons are obtained from the list, and sent to the management platform 2 . The management platform 2 sends the advertisement content and the task condition to the mobile device 3, executes the advertisement content on the mobile device 3, and sends a completion signal to the management platform 2 after meeting the task condition, so that the management platform 2. Record the coupon in the database module 21 according to the member account number.

Based on the above, the dynamic product advertisement marketing system of the present invention can analyze and obtain the consumer's consumption category according to the consumption record, and send the advertisement content matching the consumption category to the consumer after the consumer arrives at a specific store. Consumers are allowed to watch the advertisement content in accordance with the specified task conditions to obtain corresponding coupons, and the consumers can go to the stores they belong to for consumption through the coupons. In this way, the marketing system for dynamic product advertisements of the present invention can achieve the effect of combining online marketing means with the physical sales market.

The embodiments disclosed above are only illustrative of the principles, features and effects of the present invention, and are not intended to limit the scope of the present invention. Any person familiar with the art can, without departing from the spirit and scope of the present invention, Modifications and changes are made to the above-mentioned embodiments. Any equivalent change and modification accomplished by using the content disclosed in the present invention should still be covered by the scope of the following patent application.

﹝this invention﹞ 1: Server equipment 2: Management platform 21:Database module 22: Analysis module 3:Mobile device 31: Positioning device 32: Wireless transmission equipment 33: Scanning equipment

[Fig. 1] is the system block diagram of the marketing system of the dynamic product advertisement of the present invention; [Fig. 2] is a system architecture diagram of the marketing system of dynamic product advertisement of the present invention.

1: Server equipment

2: Management platform

21:Database module

22: Analysis module

3:Mobile device

31: Positioning device

32: Wireless transmission equipment

33: Scanning equipment

Claims (4)

A marketing system for dynamic product advertisements, including: A server device for storing several advertisement contents and an advertisement list, and the advertisement list is used to record a store code and an advertisement type represented by each of the several advertisement contents, as well as a specified task condition and a promotion coupon; A management platform, coupled with the server equipment, and has a database module and an analysis module, the database module is used to store the number of store codes and a corresponding area range, and a number of members The account number and consumption records of each member, the analysis module is electrically connected to the database module, and obtains a consumption category of each member based on the analysis of the consumption records of each member; and At least one mobile device has a positioning device and a wireless transmission device, the positioning device is used to generate a position coordinate, the wireless transmission device is electrically connected to the positioning device, and is used to periodically send a coordinate message to the management platform, The coordinate information includes the location coordinates and a member account logged in by the mobile device, wherein, after receiving the coordinate information, the management platform compares the location coordinates with each area and obtains them from the database module Corresponding to the consumption category of the member account, the management platform sends a pairing signal to the server device, the pairing signal includes the consumption category, and at least one store code covering the location coordinates in the area, so that the server device according to the The store code obtains at least one advertisement content of the advertisement type that meets the consumption category from the advertisement list, as well as the corresponding task conditions and coupons, and sends them to the management platform, and the management platform sends the advertisement content and the task conditions to the mobile device, execute the advertisement content on the mobile device, and send a completion signal to the management platform after the task condition is met, so that the management platform records the coupon in the database module according to the member account. A marketing system for dynamic product advertisements, including: A server device for storing several advertisement contents and an advertisement list, the several advertisement contents are released by several stores respectively, and each store has a unique two-dimensional barcode, and the advertisement list is used to record the several advertisements A store code and an advertisement type represented by each content, as well as a specified task condition and a coupon; A management platform, coupled with the server equipment, and has a database module and an analysis module, the database module is used to store the several store codes, as well as the account numbers and consumption records of several members, the analysis The module is electrically connected to the database module, and obtains a consumption category of each member based on the analysis of the consumption records of each member; and At least one mobile device has a code scanning device and a wireless transmission device. The code scanning device is electrically connected to the wireless transmission device and used to scan one of the two-dimensional barcodes to obtain a location code. The location code is the store of the store to which it belongs. Code, the mobile device sends the store code and a member account logged in by the mobile device to the management platform through the wireless transmission device, and the management platform obtains the consumption category corresponding to the member account from the database module, and Send the consumption category and the store code to the server device, so that the server device obtains at least one advertisement content of the advertisement type that meets the consumption category from the advertisement list according to the store code, and the corresponding task conditions and Coupons are sent to the management platform, the management platform sends the advertisement content and the task conditions to the mobile device, executes the advertisement content on the mobile device, and sends a completion signal to the management platform after meeting the task conditions The platform enables the management platform to record the coupon in the database module according to the member account. The marketing system for dynamic product advertisement as described in claim 1 or 2, wherein, after receiving the completion signal, the management platform sends a confirmation signal including the store code to the server device, so that the server device can pass through the network Road Bank transaction 1 rebate to the digital account of the store represented by the store code. The marketing system for dynamic product advertisement as described in claim 1 or 2, wherein the mobile device is connected to the management platform, and downloads and displays the associated coupons according to the member account.

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