TWM606430U - Management system for analyzing electronic invoice information to dispatch tasks to promote consumption - Google Patents
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Abstract
本新型提供一種分析電子發票資訊以派遣任務促進消費之管理系統,其包含一會員模組、一電子發票彙整模組、一派遣模組及一回饋模組。該會員模組儲存複數個會員之基本資訊,而該電子發票彙整模組彙整該等會員於消費後生成之至少一電子發票資訊。該派遣模組建立至少一任務資格,並分析該等會員之該電子發票資訊符合該任務資格者,向該等會員發送一執行任務。該回饋模組讀取該電子發票資訊與該執行任務,並據此判斷該等會員之該執行任務是否完成而給予該等會員一回饋金。如此,透過該執行任務與該回饋金的發送,確可實現行銷及買氣激發之目的。 The present model provides a management system for analyzing electronic invoice information to dispatch tasks to promote consumption, which includes a membership module, an electronic invoice assembly module, a dispatch module and a feedback module. The member module stores the basic information of a plurality of members, and the electronic invoice integration module summarizes at least one electronic invoice information generated by the members after consumption. The dispatch module establishes at least one task qualification, analyzes the electronic invoice information of the members that meets the task qualification, and sends the members an execution task. The feedback module reads the electronic invoice information and the execution task, and judges whether the execution task of the members is completed according to this, and gives the members a reward. In this way, through the execution of the task and the sending of the reward money, the purpose of marketing and buying motivation can be achieved.
Description
本創作係與電子發票應用系統有關,尤其是一種分析電子發票資訊以派遣任務促進消費之管理系統,以藉由電子發票之資訊運用而達促進經濟消費之實。 This creation is related to the electronic invoice application system, especially a management system that analyzes electronic invoice information to dispatch tasks to promote consumption, so as to promote economic consumption through the use of electronic invoice information.
全球商業貿易自15世紀後發展興盛,至今已逐步進入白熱化,如此,在高度競爭的商業營銷中,如何吸引消費者進行交易行為以獲致利益的行銷手法,儼然成為企業或店家延續生存之經營關鍵。在眾多行銷手法中,折價、試用、免費索取等策略雖是低水平的銷售手法,卻也是最直接有效的營銷戰術,換言之,愛撿便宜是消費者的天性,透過折價券與免費試用品所賦予的價格折扣無疑地是為企業或店家於短期內打開知名度並帶來明顯銷售力的方式。只是,此等方式雖可協助企業或在第一時間接觸到廣大客群,卻無法保證銷售量且無法預期實際可獲得之利益,致使此等方式的實施可能不僅沒有助效反而可能出現損害毛利的弊害情況。 Global commercial trade has flourished since the 15th century, and it has gradually entered a fever pitch. In this way, in highly competitive commercial marketing, how to attract consumers to engage in transactions in order to obtain profits has become the key to the survival of the company or store. . Among many marketing methods, discounts, trials, and free requests are low-level sales methods, but they are also the most direct and effective marketing tactics. The price discount granted is undoubtedly a way for the company or store to open up its reputation and bring obvious sales power in a short time. However, although these methods can help companies or reach a large customer base at the first time, they cannot guarantee sales and cannot anticipate the actual benefits that can be obtained. As a result, the implementation of these methods may not only not help but may damage gross profit. The harm situation.
於此同時,透過集點兌換贈品的魔力銷售手法亦為直接有效的營銷戰術之一,以透過消費、集點、兌換的循環過程為企業或店家提高平均顧客消費單價而使業績得以明顯地獲得成長。然而,目前此種集點活動往往由單一店家獨立發行,也因此,對於無法提供獨家、限量或具話題性贈品的小資本店家而言,此種集點活動也可能並非是打廣告及創知名度等的最佳行銷策略。有 感於此,如何於低行銷成本的前提下,拓展企業或店家間的合作版圖而利用跨地區、跨品牌,甚至是跨境及跨業種的點數徵集活動,創造成功的點數經濟而協助小資本店家的行銷需求,以完善銷售策略並帶來明顯的業績成長,藉以改善上述習知技術之缺失,即本創作所欲探究之課題。 At the same time, the magical sales method of exchanging gifts by collecting points is also one of the direct and effective marketing tactics. Through the cyclical process of consumption, collecting points and redemption, companies or stores can increase the average customer consumption unit price so that performance can be clearly obtained. growing up. However, at present such gathering activities are often issued independently by a single store. Therefore, for small capital stores who cannot provide exclusive, limited or topical gifts, such gathering activities may not be advertising and creating popularity. The best marketing strategy Have In this sense, how to expand the cooperation territory between enterprises or stores under the premise of low marketing costs and use cross-regional, cross-brand, and even cross-border and cross-industry point collection activities to create a successful point economy and help The marketing needs of small capital stores to improve sales strategies and bring about significant growth in performance, so as to improve the lack of the above-mentioned conventional technology, which is the subject of this creation.
有鑑於上述問題,本創作之目的旨在提供一種可透過分析電子發票資訊而獲取會員行為趨向之技術手段,派遣予會員屬性相符之電子發票收集任務,以藉此激勵會員實現消費而協助各合作廠商推展單獨或合作模式的行銷與促銷之目的,達實用數位科技促進各方產業發展之效益。 In view of the above problems, the purpose of this creation is to provide a technical means that can obtain member behavior trends by analyzing electronic invoice information, and dispatch the electronic invoice collection tasks with matching attributes to members to encourage members to achieve consumption and assist cooperation. Manufacturers promote individual or cooperative marketing and promotion purposes to achieve the benefits of using digital technology to promote the development of various industries.
為達上述目的,本創作係揭露一種分析電子發票資訊以派遣任務促進消費之管理系統,執行於單一伺服器或伺服器叢集而與一電子裝置連動,供複數個會員利用該電子裝置匯整發票資訊及接收消費資訊,其包含一會員模組、一電子發票彙整模組、一派遣模組及一回饋模組。該會員模組儲存複數個會員之基本資訊。該電子發票彙整模組電訊連接該會員模組,並彙整該等會員於消費後生成之至少一電子發票資訊。該派遣模組電訊連接該會員模組與該電子發票彙整模組,該派遣模組係建立至少一任務資格,並分析該等會員之該電子發票資訊符合該任務資格者,向該等會員發送一執行任務。該回饋模組電訊連接該會員模組與該電子發票彙整模組及該派遣模組,該回饋模組係讀取該電子發票資訊與該執行任務,並據此判斷該等會員之該執行任務是否完成而給予該等會員一回饋金。 To achieve the above purpose, this creation is to disclose a management system that analyzes electronic invoice information to dispatch tasks to promote consumption. It runs on a single server or a cluster of servers and is linked to an electronic device for multiple members to use the electronic device to aggregate invoices. Information and receiving consumer information, which includes a membership module, an electronic invoice compilation module, a dispatch module and a feedback module. This member module stores the basic information of multiple members. The electronic invoice integration module telecommunications connects to the member module and integrates at least one electronic invoice information generated by the members after consumption. The dispatch module telecommunications connects the member module and the electronic invoice assembly module. The dispatch module establishes at least one task qualification, analyzes the electronic invoice information of the members that meets the task qualification, and sends it to the members One to perform the task. The feedback module telecommunications connects the member module with the electronic invoice assembly module and the dispatch module. The feedback module reads the electronic invoice information and the execution task, and judges the execution task of the members accordingly Give these members a reward for completion.
其中,該派遣模組分析該電子發票資訊後,解譯得到一商品資訊、一地點資訊或一支付方式資訊其中之一或其組合,並依解譯後資訊判斷是否符合該任務資格,再利用推播或簡訊方式進行該執行任務發送。該執行任務內容為一限定商品、一限定時間、一限定地點、一限定金額的消費行為其中之一或其組合。該管理系統更具有一提示模組,電訊連接該會員模組與該電子發票彙整模組及該派遣模組,當該執行任務包含該限定時間,而於該限定時間屆至前發出一提示訊息。 Among them, the dispatch module analyzes the electronic invoice information and interprets it to obtain one or a combination of product information, location information, or payment method information, and then judges whether it meets the task qualification based on the interpreted information, and then uses it The execution task is sent by push broadcast or short message. The content of the execution task is one or a combination of a limited commodity, a limited time, a limited place, and a limited amount of consumption behavior. The management system further has a reminder module, which connects the member module with the electronic invoice compilation module and the dispatch module. When the execution task includes the limited time, a reminder message is sent before the limited time expires .
該管理系統更具有一提示模組,電訊連接該會員模組與該電子發票彙整模組及派遣模組,當該執行任務包含該限定地點時,而於該等會員靠近該限定地點時發出一提示訊息。 The management system further has a reminder module that connects the member module with the electronic invoice assembly module and dispatch module. When the execution task includes the limited place, it will send out a message when the members approach the limited place. Prompt message.
並且,該管理系統更具有一提示模組,電訊連接該會員模組與該電子發票彙整模組及派遣模組,當該執行任務包含該限定金額時,而於該等會員累積消費金額未達該限定金額時發出一提示訊息。該執行任務內容由二個以上之該等會員的消費行為所組成。該執行任務內容由二個以上之該等會員分別於不同之該限定商品的消費行為所組成。該執行任務內容由二個以上之該等會員分別於不同之該限定地點的消費行為所組成。該回饋金為虛擬金幣或消費折抵點數,而於電商消費或行動支付時可選擇扣抵。 In addition, the management system has a reminder module that connects the member module with the electronic invoice assembly module and dispatch module. When the execution task includes the limited amount, and the accumulated consumption amount of the members has not reached Send a reminder message when the amount is limited. The content of this task is composed of the consumption behavior of two or more members. The content of the execution task is composed of the consumption behaviors of two or more of these members on different limited commodities. The content of the task is composed of the consumption behaviors of two or more members in different limited locations. The rebate is virtual gold coins or consumption discount points, which can be deducted during e-commerce consumption or mobile payment.
綜上所述,分析電子發票資訊以派遣任務促進消費之該管理系統係透過分析該電子發票資訊之技術手段派遣符合各該會員之消費需求、行為歸屬及興趣傾向之該執行任務,以提升各該會員接受並完成該執行任務之行動率。並且,該執行任務可為跨店家、跨地區或跨業種的消費點數募集活動,而透過該回饋金之獎勵促進,更期可促進消費者彼此呼應與合作而提升該執行任 務之實際完成率,達協助合作廠商實現廣告行銷之效,進而大幅改善合作廠商營運績效之利。 In summary, the management system that analyzes electronic invoice information to dispatch tasks to promote consumption is to use the technical means of analyzing the electronic invoice information to dispatch the execution tasks that meet the consumption needs, behavior affiliation and interests of each member to improve each The member’s action rate for accepting and completing the task. Moreover, the execution task can be a cross-store, cross-regional or cross-industry consumption point-raising activity, and through the reward promotion of the rebate, the renewal can promote the interaction and cooperation of consumers with each other and enhance the execution task The actual completion rate of the service can reach the benefit of assisting the cooperative manufacturers to achieve the effect of advertising and marketing, and thereby greatly improving the operational performance of the cooperative manufacturers.
1:管理系統 1: Management system
10:會員模組 10: Membership module
11:電子發票彙整模組 11: Electronic invoice compilation module
110:電子發票資訊 110: Electronic invoice information
12:派遣模組 12: dispatch module
120:任務資格 120: task qualification
121:執行任務 121: Perform task
122:分析單元 122: Analysis Unit
123:發放單元 123: Distribution unit
13:回饋模組 13: Feedback module
130:回饋金 130: Rewards
131:比對單元 131: Comparison unit
132:回饋單元 132: Feedback Unit
14:提示模組 14: Prompt module
140:互動記錄單元 140: Interactive Recording Unit
第1圖,為本創作一較佳實施例之架構圖。 Figure 1 is a structural diagram of a preferred embodiment of the creation.
第2圖,為本創作二較佳實施例之架構圖。 Figure 2 is a structural diagram of the second preferred embodiment of Creation.
第3A、3B圖,為本創作二較佳實施例之流程圖。 Figures 3A and 3B are flowcharts of the second preferred embodiment of Creation.
為使本領域具有通常知識者能清楚了解本創作之內容,謹以下列說明搭配圖式,敬請參閱。 In order to enable those with ordinary knowledge in the field to understand the content of this creation clearly, please refer to the following descriptions and diagrams.
請參閱第1圖,其係為本創作一較佳實施例之架構圖。如圖所示,該分析電子發票資訊以派遣任務促進消費之管理系統1係執行於單一伺服器或伺服器叢集而與一電子裝置連動,供複數個會員利用該電子裝置匯整發票資訊及接收消費資訊,其包含一會員模組10、一電子發票彙整模組11、一派遣模組12及一回饋模組13。該會員模組10電訊連接該電子發票彙整模組11、該派遣模組12及該回饋模組13,該電子發票彙整模組11電訊連接該派遣模組12及該回饋模組13,且該派遣模組12電訊連接該回饋模組13。該會員模組10儲存複數個會員之基本資訊。該電子發票彙整模組11彙整該等會員於消費後生成之至少一電子發票資訊110。該派遣模組12建立至少一任務資格120,並分析該等會員之該電子發票資訊110符合該任務資格120者,向該等會員發送一執行任務121。該回
饋模組13讀取該電子發票資訊110與該執行任務121,並據此判斷該等會員之該執行任務121是否完成而給予該等會員一回饋金130。
Please refer to Figure 1, which is a structural diagram of a preferred embodiment of the creation. As shown in the figure, the
請參閱第2、3圖,其係分別為本創作二較佳實施例之架構圖及流程圖。如圖所示,該管理系統1包含一會員模組10、一電子發票彙整模組11、一派遣模組12、一回饋模組13及一提示模組14,係執行於單一伺服器或伺服器叢集而與一電子裝置連動,以供於複數個會員利用該電子裝置匯整發票資訊後進行電子發票資訊的解析,並派遣任務予該等會員之其中至少一者而達促進消費資訊進一步推播之效。該會員模組10電訊連接該電子發票彙整模組11、該派遣模組12、該回饋模組13及該提示模組14,該電子發票彙整模組11電訊連接該派遣模組12、該回饋模組13、該提示模組14及外部之一發票伺服器(圖未示),且該派遣模組12電訊連接該回饋模組13及該提示模組14。該派遣模組12設有一分析單元122及一發放單元123,該回饋模組13設有一比對單元131及一回饋單元132,而該管理系統1之作動流程可包含下列步驟。
Please refer to Figures 2 and 3, which are respectively the architecture diagram and flowchart of the second preferred embodiment of the creation. As shown in the figure, the
當該等會員分別註冊該管理系統1後,步驟S1,該會員模組10儲存該等會員之基本資料。於該等會員進行消費後,步驟S2,該電子發票彙整模組11彙整該等會員於消費後生成之至少一電子發票資訊110,而該電子發票資訊110不限由各該會員自行新增至該電子發票彙整模組11或該電子發票彙整模組11自該發票伺服器讀取獲得。同時,步驟S3,該派遣模組12建立至少一任務資格120。步驟S4,該派遣模組12透過該分析單元122分析該等會員之該電子發票資訊110,以解譯得到一商品資訊、一地點資訊或一支付方式資訊等其中之一或其組合。並且,步驟S5,該派遣模組12依解譯後資訊判斷該會員是否符合該任務資格120?若該電子發票資訊110符合該任務資格120者,步驟S50,該派遣模
組12利用該發放單元123透過推播或簡訊方式向對應之該等會員發送一執行任務121,而該執行任務121內容係為一限定商品、一限定時間、一限定地點、一限定金額的消費行為其中之一或其組合。於本實施例中,該執行任務121內容亦可由二個以上之該等會員的消費行為所組成、或可由二個以上之該等會員分別於不同之該限定商品的消費行為所組成、或者可由二個以上之該等會員分別於不同之該限定地點的消費行為所組成。值得注意的是,該管理系統1之管理人員可依據合作廠商之協同契約製定該派遣模組12建立之該任務資格120,或者,該派遣模組12可利用該電子發票資訊110之大數據分析而自動建立、新增或修改該任務資格120,如此,以期透過統計分析技術提升該任務資格120的實用性而完善該等會員對該執行任務121的實際行動率。
After the members register the
並且,步驟S6,該提示模組14判斷該執行任務121是否包含該限定時間、該限定地點或該限定金額?若該執行任務121包含該限定時間時,步驟S60,該提示模組14於該限定時間屆至前發出一提示訊息;步驟S61,當該執行任務121包含該限定地點時,該提示模組14於該等會員靠近該限定地點時發出一提示訊息;步驟S62,當該執行任務包含該限定金額時,該提示模組14於該等會員累積消費金額未達該限定金額時發出一提示訊息。
Moreover, in step S6, the
步驟S7,該回饋模組13讀取該電子發票資訊110與該執行任務121,且該比對單元131據此判斷該等會員之該執行任務121是否完成?若是,步驟S70,該回饋單元132給予該等會員一回饋金130,且該回饋金130為虛擬金幣或消費折抵點數,而於電商消費或行動支付時可選擇扣抵。另外,該提示模組14可設有一互動記錄單元140,供收集記錄該等會員對該執行任務之完成程序與
執行狀況並反饋予該派遣模組12,以允許該派遣模組12分析獲知該等會員之行為趨向而建立、調整或修改該任務資格120及該執行任務121之設定。
In step S7, the
其中,本創作所述之模組,係透過硬體或軟體輔以硬體之方式予以實現,例如該會員模組10、該電子發票彙整模組11、該派遣模組12、該回饋模組13及其餘之該等模組之定義本質上即指為諸如CPU、微型處理器、記憶體或訊號傳輸器等各種硬體設備之集成,並輔以軟體程序予以實現之技術特徵。
Among them, the modules mentioned in this creation are realized through hardware or software supplemented by hardware, such as the
惟,以上所述者,僅為本創作之較佳實施例而已,並非用以限定本創作實施之範圍;故在不脫離本創作之精神與範圍下所作之均等變化與修飾,皆應涵蓋於本創作之專利範圍內。 However, the above-mentioned are only the preferred embodiments of this creation, and are not used to limit the scope of implementation of this creation; therefore, equal changes and modifications made without departing from the spirit and scope of this creation should be covered in This creation is within the scope of the patent.
1:管理系統 1: Management system
10:會員模組 10: Membership module
11:電子發票彙整模組 11: Electronic invoice compilation module
110:電子發票資訊 110: Electronic invoice information
12:派遣模組 12: dispatch module
120:任務資格 120: task qualification
121:執行任務 121: Perform task
13:回饋模組 13: Feedback module
130:回饋金 130: Rewards
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