TWI784363B - Information processing device, information processing system, method and program - Google Patents

Abstract

The information processing device of this embodiment can communicate with an advertisement delivery device that delivers advertisements through a web page displayed on a viewer's terminal. The information processing device has registration means, issuing means and granting means. The registering means is to register the incentive information. The incentive information is about the incentive given to the viewer who uses the browser terminal. The registered incentive information gives incentives to the viewer. Incentives are given to viewers by embedding issued tags into advertising sites where conversions related to advertisements occur, corresponding to the occurrence of conversions.

Description

Information processing device, information processing system, method and program

This application is based on the international patent application PCT/JP2019/048350 (filing date: December 10, 2019), and enjoys the priority of this application. This application refers to this application, including the entire content of the same application.

The present invention relates to an information processing device, an information processing system, a method and a program.

In recent years, many advertisements appear on web pages on the Internet. Regarding this aspect, for example, Patent Document 1 discloses a technique of obtaining a search query searched by a user through a cookie, so as to place an advertisement related to the search query.

However, just placing the advertisement on the webpage may not necessarily achieve the advertisement effect expected by the advertiser.

The object of the present invention is to provide an information processing device, an information processing system, a method and a program that can improve the advertising effect.

According to an aspect of the present invention, an information processing device is provided, capable of connecting and communicating with an advertisement delivery device for delivering advertisements via a webpage displayed on a browser terminal. The aforementioned information processing device includes registration means, issuing means, and providing means. The above-mentioned registration means is registration incentive information, and this incentive information is about the incentive given to the browser who uses the aforementioned browser terminal. The aforementioned distribution means is to issue a label for giving the aforementioned incentive. The aforementioned giving means is to give incentives to the aforementioned browsers based on the aforementioned registered incentive information. The aforesaid inducement is given to the aforesaid viewer corresponding to the occurrence of the aforesaid conversion by embedding the aforesaid published tag into the ad webpage where the conversion related to the aforesaid advertisement occurs.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.

FIG. 1 shows a configuration example of a point awarding system (information processing system) related to this embodiment. The point awarding system shown in FIG. 1 is used when placing an advertisement in the advertisement display frame for a viewer (user) who browses a web page having an advertisement display area (hereinafter referred to as the advertisement display frame).

As shown in Figure 1, the point granting system includes an advertiser terminal 10, an advertisement delivery device 20, a viewer terminal (user terminal) 30 and a point grant device 40, and the advertiser terminal 10, the advertisement delivery device 20. The viewer's terminal 30 and the point giving device 40 can communicate through a network 50 such as the Internet.

The advertiser terminal 10 is used by the advertiser who submits advertisements to the above-mentioned viewers, and the advertiser terminal 10 may be an electronic device such as a personal computer.

The advertisement delivery device 20 is equivalent to a server device for managing advertisements presented to viewers. In addition, the point payment system shown in FIG. 1 may include a plurality of advertiser terminals 10, and the advertisement delivery device 20 may be configured to manage advertisements of a plurality of advertisers.

The viewer terminal 30 is used by the viewer who browses the above-mentioned web pages and the like. Although the viewer terminal 30 is assumed to be, for example, a smartphone, the viewer terminal 30 may be other electronic devices. For convenience, only one viewer terminal 30 is shown in FIG. 1 , but there are a plurality of viewer terminals 30 in the point payment system shown in FIG. 1 .

The point granting device 40 corresponds to a server device (information processing device) for granting points to the viewer using the viewer terminal 30 . In addition, in the present embodiment, it is described that the point giving device 40 is a device that gives points to the viewer, but this point is only one of the incentives for the viewer. As long as the incentive can be used by the viewer, it can also be, for example Things like electronic money or coupons (discount coupons).

FIG. 2 shows an example of the hardware configuration of the point payout device 40 shown in FIG. 1 . As shown in FIG. 2 , the point giving device 40 includes a nonvolatile memory 42 connected to a bus bar 41 , a CPU 43 , a main memory 44 , a communication device 45 , and the like.

The non-volatile memory 42 stores various programs. Various programs stored in the non-volatile memory 42 include software that operates on the point awarding device 40 .

The CPU 43 executes various programs stored in the non-volatile memory 42 , for example. In addition, the CPU 43 manages the control of the entire point payout device 40 .

The main memory 44 is used, for example, as a necessary work area when the CPU 43 executes various programs.

The communication device 45 has a function of controlling an external device different from the point giving device 40 to perform wired or wireless communication.

Fig. 2 illustrates that there are non-volatile memory 42, CPU 43, main memory 44 and communication device 45 etc. in the point giving device 40, but the point giving device 40 can also have such as HDD (traditional hard disk) and SSD (solid state). hard disk) and other memory devices.

Although the hardware structure of the point giving device 40 has been described here, for example, the hardware structure of the advertisement delivery device 20 is also the same as that of FIG. 2 .

In addition, although detailed description is omitted, when the advertiser's terminal 10 is a personal computer, for example, the hardware structure of the advertiser's terminal 10 may be further equipped with an input device (such as a mouse and a mouse) in addition to the structure shown in FIG. keyboard) and display devices (such as liquid crystal displays), etc. Moreover, when the viewer terminal 30 is a smart phone, the hardware structure of the viewer terminal 30 may further include a touch screen and the like in addition to the structure shown in FIG. 2 .

FIG. 3 is a block diagram showing an example of the functional configuration of the point payout device 40 according to the present embodiment. As shown in FIG. 3 , the point giving device 40 includes an acquisition unit 401 , a storage unit 402 , a label issuing unit 403 , a parameter issuing unit 404 , a determination unit 405 , and a point giving unit 406 .

In the present embodiment, the obtaining part 401, the label issuing part 403, the parameter issuing part 404, the judging part 405 and the point granting part 406 will pass through, for example, the CPU 43 shown in Figure 2 (that is, the computer of the point granting device 40) Executing the specified program stored in the non-volatile memory 42 is to execute through software. In addition, the program executed by the CPU 43 may be stored in a computer-readable storage medium beforehand for distribution, or may be downloaded to the point giving device 40 via the network 50 . Also, in this embodiment, the storage unit 402 is realized by, for example, the non-volatile memory 42 shown in FIG. 2 or other memory devices.

Here, regarding the point giving device 40 of the present embodiment, there is a conversion corresponding to the advertisement (digital advertisement) shown in the webpage (the advertisement display frame), and the point is given to the user terminal 30 of the user. Viewer functions.

Also, conversion refers to the final outcome of the ad. Specifically, for example, if the advertising site is an EC site, conversion means that the viewer has purchased a product sold on the EC site. Also, for example, the advertisement site is an information providing site, and conversion corresponds to member registration by the viewer.

The obtaining unit 401 obtains campaign information on a campaign created on the advertiser terminal 10 . In addition, an event corresponds to a unit for managing an advertisement presented to a viewer (that is, displayed on a web page) in the point awarding device 40 .

In addition, the acquiring unit 401 acquires event information on an event created in the advertiser terminal 10 . In this embodiment, an event corresponds to the occurrence of the above transition, and a plurality of events can be created. In addition, the event information includes information about the points awarded to the viewer.

As described above, the event information and event information acquired by the acquisition unit 401 are registered in the storage unit 402 .

The tag issuing unit 403 issues tags for awarding points. In addition, the tag corresponds to a program (software) written in JavaScript (registered trademark), and is issued according to the settings of the advertiser using the advertiser terminal 10 . The label issued by the label issuing unit 403 is sent to the advertiser terminal 10 .

Here, the advertisement displayed on the webpage is associated with the website designated by the advertiser (that is, the website of the advertiser, etc.), and the website is written in, for example, HTML (HyperText Markup Language). At this time, as described above, the tag sent to the advertiser terminal 10 from the above-mentioned tag issuing unit 403 (point giving device 40 ) is embedded in the website (HTML file).

The parameter distribution unit 404 distributes the identification code (event identification code) assigned to the event information as a parameter for the advertisement (parameter of the advertisement). The parameters issued by the parameter issuing unit 404 are for linking (corresponding) to the above-mentioned event (related event information) and the advertisement, and to trace the advertisement that triggers the point award.

When the viewer operates the web page displayed on the viewer terminal 30, the judging unit 405 indicates the website associated with the advertisement shown in the advertisement display frame of the web page (hereinafter referred to as an advertisement website), and when it detects that a conversion related to the advertisement occurs , based on the event information (point-related information) stored in the storage unit 402, it is determined whether to give points to the viewer.

The point giving unit 406 gives points to the viewer when it is determined that the point is given to the viewer.

Next, the operation of the point payment system of this embodiment will be described. In this embodiment, the point awarding system executes the process of setting points to be awarded to the viewer (hereinafter referred to as point setting process), and the process of awarding points to the viewer (hereinafter described as point awarding process). deal with).

First, with reference to FIG. 4, the outline of the point setting process and the point payout process executed in the point payout system shown in FIG. 1 will be briefly described.

In the point setting process, the advertiser using the advertiser terminal 10 defines (sets) an event (hereinafter referred to as a point giving event) to the point giving device 40 . In this point granting event, define the points to be awarded to the viewer for one conversion on the advertising site (hereinafter referred to as the awarded points), the total number of points that can be awarded by the advertiser (hereinafter referred to as the upper limit points), And the number of times that points can be awarded to the same viewer (hereinafter described as the maximum number of times for the same viewer), etc. The event information related to the event defined in this way is managed in the point giving device 40 .

In addition, the above-mentioned point award event is realized by a program called a tag required for awarding points (hereinafter referred to as a point award tag). Here, although an advertisement site refers to a collection of web pages assigned with a URL (Uniform Resource Locator) with the same domain, in this embodiment, by converting a web page that occurs (completes) in the advertisement site (hereinafter referred to as conversion page) to embed a point-granting tag in order to assign points to the viewer. In addition, if the advertising site is an EC site, the conversion page refers to, for example, a web page called a thank you page (a web page for notifying that the purchase of the product has been completed) displayed after purchasing the product.

In addition, in the point setting process, the advertiser creates an advertisement (digital advertisement) by operating the advertiser terminal 10 . At this time, in order to correspond to the advertisement created by the advertiser and the above-mentioned point award event, the identification code assigned to the point award event (related event information) is set as a parameter in the advertisement.

On the other hand, in the point awarding process, the viewer can browse the advertisement site associated with the advertisement by specifying (selecting) the advertisement shown in the advertisement display frame of the web page browsed by the viewer terminal 30 . When conversion occurs on this advertising website, points are awarded to the viewer by embedding the point-granting tag action on the above-mentioned conversion page.

In addition, the points given to the viewer are managed by an application for managing the points (hereinafter referred to as a point management application). Although the point management application is, for example, an application having a wallet function (Wallet), it may be another application.

Next, with reference to the sequence diagram of FIG. 5, the processing procedure for the point setting processing will be described in detail.

First, the advertiser terminal 10 creates a campaign in response to the operation of the advertiser on the advertiser terminal 10 (step S1 ).

When the process of step S1 is executed, the event information related to the event created in this step S1 is transmitted to the point giving device 40 (step S2 ). In addition, the event information sent in step S2 includes, for example, the name of the event, the URL of the advertising website, the daily budget allocated to the event, and its status (valid or invalid).

Next, the acquisition unit 401 included in the point giving device 40 receives the event information transmitted from the advertiser terminal 10 in step S2, and registers (stores) the event information in the storage unit 402 (step S3).

When the process of step S3 is executed, the point giving device 40 notifies the advertiser terminal 10 (that is, the advertiser) that the registration of the event (event information) has been completed (step S4).

Next, the advertiser terminal 10 creates (defines) a point award event for the campaign created in step S1 in response to the advertiser's operation of the advertiser terminal 10 (step S5).

When the process of step S5 is executed, the event information related to the point payout event created in step S5 is transmitted to the point payout device 40 (step S6 ).

In addition, the event information transmitted in step S6 includes, for example, information such as the name and type of the point award event created in step S5, and the budget allocated to the point award event. In addition, as mentioned above, although the point award event in this embodiment corresponds to the occurrence of conversion, for example, the event information includes the above-mentioned award points (points per event), upper limit points, and upper limit times of the same viewer, etc. , as the point information (incentive information) related to the points awarded corresponding to the occurrence of the conversion. In addition, the point information may also include other information such as point grant period (feedback period) and point grant event status (valid or invalid). Various information contained in the above-mentioned event information is defined by the advertiser who uses (operates) the advertiser terminal 10 in the above-mentioned step S5.

Next, the acquiring unit 401 of the point giving device 40 receives the event information transmitted from the advertiser terminal 10 in step S6, and registers (stores) the information in the storage unit 402 (step S7).

When the process of step S3 is executed, the point giving device 40 notifies the advertiser terminal 10 (that is, the advertiser) that the registration of the point giving event (event information) has been completed (step S8).

Next, the advertiser can instruct the advertiser terminal 10 to issue a point awarding tag for awarding points to the viewer (hereinafter referred to as tag issuing operation). At this time, the advertiser terminal 10 accepts the label issuing operation performed by the advertiser (step S9). In addition, the tag issuing operation includes, for example, an operation of pressing a "display tag" button from the tag list (event list) displayed on (the UI of) the advertiser terminal 10 after creating an event.

When the process of step S9 is executed, the advertiser terminal 10 requests the point awarding device 40 to issue a point awarding tag corresponding to the tag issuing operation accepted in step S9 (step S10 ).

The tag issuing unit 403 included in the point awarding device 40 issues a point awarding tag in response to the request from the advertiser terminal 10 in step S10 (step S11 ).

When the process of step S11 is executed, the tag issuing unit 403 transmits the point award tag issued in step S11 to the advertiser terminal 10 (step S12 ).

At this time, the point award tag transmitted from the point award device 40 (tag issuing unit 403 ) in step S12 is embedded in the conversion page of the advertisement site in the advertiser terminal 10 (step S13 ).

In addition, the advertiser can operate the advertiser terminal 10 (hereinafter referred to as parameter issuance operation) to instruct the issuance of an event identification to be assigned to the point award event (event information registered in step S7) created in the above-mentioned step S5. Code (hereinafter referred to as advertising parameters). At this time, the advertiser terminal 10 accepts the parameter issue operation performed by the advertiser (step S14). In addition, the parameter issuance operation may be performed the same as the label issuance operation described above, or may be different from the label issuance operation.

When the process of step S14 is executed, the advertiser terminal 10 requests the point giving device 40 to issue advertisement parameters corresponding to the parameter issuing operation accepted in step S14 (step S15).

The parameter issuing unit 404 included in the point giving device 40 issues advertisement parameters (key and event identification code set) in response to the request from the advertiser terminal 10 in step S15 (step S16 ).

When the process of step S16 is executed, the parameter issuing unit 404 sends the advertisement parameters issued in step S16 to the advertiser terminal 10 (step S17 ). At this time, it doesn't matter if the advertisement parameters are encrypted and then sent.

Next, the advertiser terminal 10 creates an advertisement (digital advertisement) in response to the operation of the advertiser on the advertiser terminal 10 (step S18 ). In addition, the advertisement created in step S18 may also include content such as images or animations. Also, the URL of the advertisement site associated with the advertisement is embedded in the advertisement created in step S18.

When executing the processing of step S18, the advertiser terminal 10 will send the advertisement parameters sent from the point giving device 40 (parameter issuing section 404) in the step S17, and the advertisement made in the step S18 to the advertisement delivery device 20 (step S18). S19).

In step S19, the advertisement parameters sent from the advertiser terminal 10 and the advertisement (identification information for identifying the advertisement) are associated and registered in the advertisement delivery device 20 (step S20). Thereby, it is possible to link and manage the point grant event (assigned advertisement parameter) to the advertisement.

In addition, for the sake of convenience, FIG. 5 illustrates how to execute the processing in the order of steps S1 to S20, but the processing of the steps S1 to S20 can be appropriately replaced. Specifically, for example, the processing of steps S1-S8 (creation of activities and events) and the processing of steps S18 and S19 (creation of advertisements) can also be performed in parallel, for example, the processing of steps S9-S13 and the processing of steps S14-S20 can also be performed in parallel . In addition, by executing the processing of steps S18 and S19, and then executing the processing of steps S14-S17 and S20, it is also possible to set advertisement parameters for the created advertisement later.

Also, although one advertiser terminal 10 has been described in FIG. 5 , the above-mentioned point setting process is executed each time for each advertiser terminal 10 (advertiser using it). In addition, even if it is the same advertiser, if a different campaign is to be created, the processes from step S1 onwards will be repeatedly executed. Also, when creating a plurality of events (point awarding events) for an already created event, it is sufficient to repeat the processing after step S4.

Next, with reference to the sequence diagram of FIG. 6 , the processing procedure regarding the point payout process will be described in detail.

First, the browser running on the viewer's terminal 30 displays the web page designated by the viewer (step S31).

At this time, if there is an advertisement display frame for displaying advertisements in the webpage shown in step S31 , the browser will notify the advertisement delivery device 20 of the existence of the advertisement display frame (step S32 ).

Advertisement delivery device 20 corresponds to the notification from the browser in step S32, and from the advertisements registered in the advertisement delivery device 20, decides the advertisement to be submitted to the viewer (that is, the advertisement display frame to be displayed in the web page) (step S33 ). In addition, the advertisement registered in the advertisement delivery device 20 is an operational digital advertisement, and the advertisement displayed in the advertisement display frame in the web page is determined according to, for example, the bidding price of the advertisement display frame. The mechanism for determining the advertisement displayed in the advertisement display frame may be provided by platforms called SSP (Supply-Side Platform, seller) and びDSP (Demand-Side Platform, buyer), for example.

In the following description, for convenience, the advertisement determined in step S33 is called the target advertisement, and the advertiser of the advertisement is called the target advertiser.

When the process of step S33 is executed, the target advertisement will be delivered to the viewer terminal 30 (step S34 ).

Next, the browser running on the viewer terminal 30 displays the target advertisement sent from the advertisement delivery device 20 in step S34 in the advertisement display frame in the web page displayed in step S31 (step S35).

At this time, if the viewer's terminal 30 is, for example, a smart phone, the viewer can perform a touch operation (hereinafter written as touch operation) on the target advertisement (shown range) in the webpage displayed by the browser. In addition, the touch operation performed by the viewer can be detected through, for example, a touch screen display (touch panel) included in the viewer's terminal 30 (smart phone).

When the above-mentioned touch operation is performed, the viewer terminal 30 will notify the advertisement delivery device 20 that the viewer performs a touch operation on the target advertisement (step S36 ).

When the process of step S36 is executed, the advertisement delivery device 20 obtains the advertisement parameter (event identification code) assigned and registered corresponding to the target advertisement, and sends the advertisement parameter to the viewer terminal 30 (step S37 ).

Next, the browser running on the viewer's terminal 30 displays (the top page of) the advertisement site to which the advertisement corresponding to the target of the touch operation is provided (step S38 ). In addition, this advertisement site is displayed based on the URL of the advertisement site in the object advertisement embedded in the above-mentioned webpage. Also, the advertisement parameters transmitted from the viewer terminal 30 in the above step S37 are given to the URL of the advertisement site. Furthermore, this ad parameter persists as long as the ad pages constituting the ad site (that is, pages assigned the same URL as the domain) are displayed.

In addition, software such as Google (registered trademark) Analytics (hereinafter referred to as GA) is used in order to maintain advertisement parameters on the conversion page (thank you page) etc. on the advertisement site. At this point, you must first embed the GA ranking tag into the webpage of the advertising website such as the landing page (the page you enter when you click the advertisement).

Accordingly, through GA, the advertisement parameters will be stored in the cookie of the browser, so the advertisement parameters in the advertisement website can be referred to. In other words, by using GA, when a tag embedded in an advertisement website is activated, advertisement parameters can be obtained as cookie information.

Here we explain about the use of GA, but if you do not use GA, you can also prepare special software (tags) for processing to realize the retention of advertisement parameters and embed them in the landing page. In addition, advertisement parameters do not have to be stored in cookies, but can also be stored in local storage (local storage) of the browser.

Here, if the advertisement site shown in step S38 is an EC site, the viewer can purchase the commodities sold on the advertisement site by operating the viewer terminal 30 . In this way, when a product sold on an advertising site is purchased, the browser displays a web page (a web page displaying a product purchase completion screen) notifying the viewer that the purchase of the product has been completed.

In addition, a tag (hereinafter referred to as "conversion tag") for measuring the occurrence of conversion related to the target advertisement is embedded in the advertising site (conversion page), and the conversion tag is activated on the page indicating that the purchase of the product is completed, and the viewer The terminal device 30 performs conversion processing (step S39). In the present embodiment, the conversion tag is a different tag (program) from the above-mentioned point award tag. Specifically, the conversion tag is a tag used by the advertisement delivery device 20 , and the point award tag is a tag used by the point award device 40 .

In the conversion processing, the occurrence of conversion on the target advertisement site is measured, and data indicating the measured conversion occurrence (hereinafter referred to as conversion data) is generated. In addition, the conversion data is sent to, for example, the advertisement delivery device 20 (step S40 ). By managing the conversion data sent from the viewer terminal 30 in step S40 in the advertisement delivery device 20, the cost-effectiveness of the advertisement displayed in (the advertisement display frame of) the web page can be grasped in step S35.

On the other hand, as described above, a point payout tag is embedded in the conversion page (that is, a web page in which the conversion tag is embedded), and the point payout tag is activated when conversion occurrence is measured.

When the point giving tab is activated, the viewer terminal 30 inquires of the point giving device 40 whether points can be given to the viewer (step S41 ). In addition, in step S41 , the advertisement parameters assigned to the URL assigned to the advertisement site (advertisement page) displayed by the browser are sent to the point awarding device 40 .

Next, the determination unit 405 of the point giving device 40 executes a point determination process in response to the inquiry from the browser terminal 30 in step S41 (step S42 ).

At this time, the determination unit 405 acquires event information related to the point award event assigned the advertisement parameter (identification code) transmitted from the viewer terminal 30 from the storage unit 402 . The judging unit 405 judges whether points can be awarded to the browser using the browser terminal 30 based on the acquired event information.

In this case, the event information includes the awarded points, the upper limit points, the upper limit number of times of the same viewer, etc., as point information about the points. Also, in the point granting device 40, the total value (hereinafter referred to as accumulated points) and the corresponding The number of times points were awarded to the viewer who used the viewer terminal 30 in the past due to conversions related to the target advertisement (hereinafter referred to as the cumulative number of points awarded by the viewer). In addition, the cumulative number of grants is managed by each viewer.

At this time, in step S42, the judging unit 405 performs point determination based on the bonus points contained in the event information (point information), the upper limit points, the upper limit number of times for the same viewer, the accumulated points, and the accumulated number of times for the viewer to be awarded. deal with.

Specifically, when the sum of the bonus points and the cumulative points exceeds the upper limit points (that is, if the bonus points are given to the viewer, the cumulative points will exceed the upper limit points), the judging unit 405 determines that it cannot be awarded Points to viewers.

On the other hand, even if the sum of the points and accumulated points does not exceed the upper limit points, if the accumulated number of times given by the viewer has reached the upper limit number of times for the same viewer, it is determined that the points cannot be given to the viewer.

That is, even if the sum of the awarded points and the accumulated points does not exceed the upper limit points, and the cumulative number of times awarded by the viewer does not reach the upper limit of the same viewer, it is determined that the points can be awarded to the browser.

In addition, if the event information includes, for example, the point award period (feedback period) and the state of the point award event (valid or invalid), when the date and time of the conversion occurs outside the point award period, or the state of the point award event is In the case of invalidation, it may be determined that points cannot be given to the viewer.

In addition, it is also possible to set (designate) a period for the above-mentioned maximum number of times of the same viewer. In this way, for example, even if the accumulative number of grants of the viewer has reached the upper limit of the same viewer, if the accumulated number of grants of the viewer is reset after the period set for the upper limit of the same viewer, it will be judged Points can be given to the viewer again. That is, for example, if the maximum number of times for the same viewer is 1 time, and the period for setting the maximum number of times for the same viewer is one day, even if a point is given to the viewer once, after one day, the viewer can obtain points again.

If it is determined in step S42 that points cannot be awarded to the viewer, the point awarding process shown in FIG. 6 ends.

On the other hand, if it is determined in step S42 that points can be awarded to the viewer, the determination unit 405 notifies the viewer terminal 30 of the determination result (step S43 ).

When the process of step S43 is executed, the viewer terminal 30 activates the point management application on the viewer terminal 30 via the API (Application Program Interface) of the browser (step S44 ).

In addition, if the point management application program has not been installed on the visitor terminal 30, the point management application program can also be urged to be installed, and then the point management application program can be activated after the visitor terminal machine 30 has installed the point management application program. program.

When the process of step S44 is executed, the viewer terminal 30 (point management application) requests the point giving device 40 to give points (step S45 ).

At this time, the determination unit 405 of the point giving device 40 executes a point determination process in response to the request from the viewer terminal 30 in step S45 (step S46 ). In addition, since the processing of step S46 is the same as that of the above-mentioned step S42, detailed description is omitted here.

If it is determined in step S46 that points cannot be awarded to the viewer, the point awarding process shown in FIG. 6 ends.

On the other hand, if it is judged in step S46 that points can be given to the viewer, the point giving section 406 will give (issue) points according to the event information contained in the event-related event information having the above-mentioned advertisement parameters (identification codes). to the viewer (step S47 ), and the viewer can obtain the same number of points as the number of awarded points included in the event information.

When the process of step S47 is executed, the viewer terminal 30 (point management application) is notified of the points (hereinafter referred to as acquired points) given to the viewer by the viewer terminal 30 (step S48 ).

At this time, the obtained points are displayed on the viewer terminal 30 in response to the notification of step S48 (step S49 ). Then, the viewer can confirm the obtained points on the viewer terminal 30 .

In addition, when points are given to the viewer as described above, the cumulative points and the cumulative number of times of giving managed in the point giving device 40 are updated. Specifically, the points (obtained points) given to the viewer are added to the cumulative points, and the cumulative number of times of giving is increased by 1.

In addition, although omitted in the example shown in FIG. 6, when the point management application is started, a login screen may be displayed on the viewer terminal 30, allowing the viewer to perform operations for logging into the point management application (such as Enter user ID and password). In addition, if the user ID and password of the viewer have been saved in the point management application program, the viewer can be automatically logged in corresponding to the activation of the point management application program. Furthermore, if the viewer's account is not created in the point application program, a screen for creating the viewer's account can also be displayed on the viewer's terminal 30, and the viewer can log in after the account is created.

In addition, in the example shown in FIG. 6, although it has been described that if step S46 determines that points are given to the viewer, the points will be automatically given to the viewer, but it is also possible, for example, to 30 Ask the viewer whether the structure of the points can be given. According to this structure, if the viewer rejects the point provision, the processing can be terminated.

As described above, in the present embodiment, the registration event information, that is, the registration of point information (incentive information about incentives) related to points including the points granted to the viewer who uses the viewer terminal 30, is issued for granting the point. Points required for counting are assigned to tags, and points are assigned to viewers based on the registered event information. In addition, in this embodiment, by embedding a point awarding tag into an advertising site where a conversion related to the advertisement occurs, points are awarded to the viewer according to the occurrence of the conversion.

At this time, if the advertising site to which the advertisement is linked is an EC site, according to the present embodiment, points are awarded for purchasing a product on the EC site (that is, conversion occurs), so the conversion rate can be increased. Similarly, if the advertising site linked to the advertisement is an information providing site, according to the present embodiment, points are awarded for member registration (that is, conversion occurs) on the information providing site, so the conversion rate can be increased.

In this way, in the present embodiment, since the above-mentioned structure can promote the conversion related to the advertisement displayed on the web page, the advertisement effect can be improved.

In addition, in order to realize the mechanism of giving points to the above-mentioned viewers, although it is conceivable to add functions (modify the program of the server device) on the web server device of the advertising website, for example, compared with this structure, this embodiment only needs to By embedding a point-granting tag on an advertising website, it is easy to give points to viewers.

In addition, in this embodiment, event information including upper limit points (upper limit incentives that advertisers can give) is registered, and point judgment processing for judging whether to give points to viewers is executed based on the upper limit points. In addition, in this embodiment, the identification code (event identification code) assigned to the event information is registered in the advertisement delivery device 20 as an advertisement parameter, and when a conversion is measured, the identification code refers to the event information assigned the identification code. It is registered as a parameter of an advertisement related to the occurrence of the conversion, and it is judged whether or not to give points to the viewer.

In this embodiment, since it is such a structure, the point information (included in the event information) related to the point information (included in the event information) associated with the conversion occurrence corresponding to the advertisement and the corresponding advertisement can be assigned and managed, and can be The advertisement that triggers the point award can be tracked from the event, and whether to award the point can be determined based on the upper limit points of the advertisement, etc.

Furthermore, in this embodiment, when it is judged that points are awarded to the viewer, the point management application is activated, and the points assigned to the viewer are managed through the point management application. According to such a configuration, the points given to the viewer can be appropriately managed without the viewer operating the viewer terminal 30 .

In addition, in this embodiment, the above-mentioned point determination process is executed at least before the point management application is activated and before points are given to the viewer.

According to such a configuration, by executing the point determination process before activating the point management application, it is possible to avoid activating the point management application when points cannot be awarded to the viewer.

Also, in the point judgment process, although it is judged whether or not to grant the viewer points based on the above-mentioned upper limit points and accumulated points, etc., the accumulated points may vary due to points being awarded to other viewers. For this reason, even if the point judgment process executed before the point management application is activated, it is determined that the viewer can be awarded points, at the moment when the viewer is to be awarded points after the point management application is activated, it may still be impossible to award points. The status of the viewer's point, it is not good to give the viewer's point in this case.

For this reason, in this embodiment, in order to avoid such a thing from happening, not only before starting the point management application program, but also before giving the viewer points (at the moment before), the structure of executing point judgment processing is adopted. This is to give the viewer points appropriately.

In addition, in this embodiment, although it has been described that the point determination process is executed before the point management application is activated and before the points are awarded to the viewer, from the viewpoint of reducing the amount of processing, etc., the point management application At least one of before and before the point is given to the viewer, it does not matter if the point determination process is executed.

In this embodiment, although it has been described that the point giving device 40 has a structure that gives points (incentives) to the viewer, the point giving device 40 may also have the function of converting (exchanging) the points that have been given to the viewer. ) into other incentives (other points, electronic money or coupons, etc.).

In this embodiment, it has been described that the point granting device 40 is a device including an acquisition unit 401, a storage unit 402, a label issuing unit 403, a parameter issuing unit 404, a determination unit 405, and a point granting unit 406, but the point The distributing device 40 may also be constituted by a plurality of devices in which the respective parts 401 to 406 are dispersedly arranged.

In addition, in this embodiment, as shown in FIG. 1, the point giving device 40 and the advertisement delivery device 20 are described as separate devices, but the point giving device 40 and the advertisement delivery device 20 may be integrally formed. .

In addition, the method described in the above-mentioned embodiments, as a program that can be executed by a computer, can also be stored on a magnetic disk (floppy disk, hard disk, etc.), an optical disk (CD-ROM, DVD, etc.), a magneto-optical disk (MO), Released in memory media such as semiconductor memory.

Also, as the storage medium, as long as it is a storage medium that can store programs and can be read by a computer, its storage form can be in any form.

In addition, based on the program instructions installed in the computer from the storage medium, the OS (operating system), database management software, and network software such as MW (middleware) operating on the computer can be executed to realize the embodiment of this book. part of each treatment.

Furthermore, the memory medium in the present invention is not limited to the medium independent of the computer, but also includes the memory medium that downloads and memorizes or temporarily stores the program transmitted by LAN or network.

Also, the storage medium is not limited to one kind, and when the process of this embodiment is executed from a plurality of media, it is also included in the storage medium of the present invention, and the medium structure may be any structure.

In addition, the computer in the present invention executes various processes in the present embodiment according to the program stored in the storage medium, and may have any configuration such as a single device such as a personal computer, or a system in which a plurality of devices are connected to a network.

Moreover, the computer in the present invention is not limited to a personal computer, but also includes calculation processing devices, microcontrollers, etc. included in information processing machines, and is a general term for machines and devices that can realize the functions of the present invention through programming.

In addition, this invention is not limited to the same as the above-mentioned embodiment, As long as it does not deviate from the summary at the implementation stage, it can deform|transform and actualize a structure. In addition, various inventions can be formed by appropriately combining a plurality of constituent elements disclosed in the above embodiments. For example, some constituent elements may be deleted from all the constituent elements shown in the embodiment. In addition, it is also possible to appropriately combine components spanning different embodiments.

10:Advertiser terminal 20: Advertising device 30: Viewer terminal 40: Point giving device (information processing device) 41: busbar 42: Non-volatile memory 43:CPU 44: main memory 45: Communication device 401: Acquisition Department 402: storage department 403:Label Issuance Department 404: Parameter issue department 405: Judgment Department 406: Point Grant Department S1～S49: steps Wallet: wallet function

[ Fig. 1 ] A diagram showing an example of the configuration of a point payout system including a point payout device according to an embodiment. [ Fig. 2 ] A diagram showing an example of a hardware configuration of a point payout device. [FIG. 3] It is a block diagram of an example of the functional structure of a point payment apparatus. [FIG. 4] It is a figure for demonstrating the outline|summary of the point setting process and point payout process performed in the point payout system. [FIG. 5] A sequence diagram showing an example of a processing program of point setting processing. [ Fig. 6 ] A sequence diagram showing an example of a processing program of point payout processing.

40: Point giving device (information processing device)

401: Acquisition Department

402: storage department

403:Label Issuance Department

404: Parameter issue department

405: Judgment Department

406: Point Grant Department

Claims (8)

An information processing device, capable of communicating with a delivery device, the delivery device is used to deliver information for browsing a website that is a collection of other webpages through a webpage displayed on a viewer's terminal, and includes: login means, login incentive information, The incentive information is related to the incentive given to the browser who uses the aforementioned browser terminal; the issuing means is to issue a label for giving the aforementioned incentive; and the giving means is to give the aforementioned incentive to the aforementioned browser based on the aforementioned registered incentive information, wherein the aforementioned Published tags are embedded in the web pages where the conversion occurs in the aforementioned website; an identification code is assigned to trigger the occurrence of the aforementioned conversion given the aforementioned incentive, and the aforementioned identification code is persisted in the occurrence of the aforementioned conversion by being assigned to the URL of the aforementioned website the webpage; the aforementioned granting means is to browse the webpage where the conversion occurred in the aforementioned website based on the aforementioned information that has been delivered, and when the tag embedded in the webpage is activated, the incentive is assigned, and the incentive corresponds to the identification that the webpage continues to exist code conversion takes place. The information processing device as described in Claim 1, which further includes a judging method, and the aforementioned incentive information includes an upper limit incentive number that can be assigned an upper limit of points, and the aforementioned judging method judges whether to give the aforementioned incentive to the aforementioned browsing based on the aforementioned upper limit incentive number Or, when it is determined that the aforementioned incentive is given to the aforementioned browser, the aforementioned giving method will give the aforementioned incentive to the aforementioned browser. The information processing device as described in Claim 2, wherein the aforementioned browser terminal, when it is determined that the aforementioned incentive is to be given to the aforementioned browser, will activate an application program for managing the incentive given to the aforementioned browser, through the aforementioned activated application program , to manage the incentives given to the aforementioned viewers. The information processing device as described in claim 3, before starting the aforementioned application program and before giving the aforementioned incentive to the aforementioned browser, executes the aforementioned determination method, and determines whether to give the aforementioned incentive to the aforementioned browser according to the aforementioned upper limit incentive number. The information processing device according to any one of claim 1 to claim 4, wherein the incentive includes at least one of points, electronic money, and coupons available to the viewer. An information processing system, comprising a delivery device used to browse information on a website that is a collection of other web pages through a webpage displayed on a viewer's terminal, and a point granting device capable of communicating with the delivery device, the aforementioned delivery The device includes: a registration means for registering the aforementioned information; and a delivery means for projecting the aforementioned registered information to the aforementioned browser terminal; and the aforementioned point granting device includes: an incentive for logging in and giving to the browser using the aforementioned browser terminal The means of registering the relevant incentive information; the issuing means of issuing tags required for assigning the aforementioned incentives; and the means of assigning incentives to the aforementioned browsers based on the aforementioned registered incentive information, wherein the aforementioned issued tags are embedded in the conversion of the aforementioned website web page; the identification code is assigned to trigger the occurrence of the aforementioned conversion that gives the aforementioned incentive, and the aforementioned identification code persists in the web page where the aforementioned conversion occurs by being assigned to the URL of the aforementioned website; the aforementioned means of granting is based on the aforementioned When browsing the web page where the conversion occurs in the aforementioned website through the information delivered, when the tag embedded in the web page is activated, the incentive is given. A method for assigning points, which can be executed by an information processing device that communicates with a delivery device. The delivery device is used to deliver information for browsing a website that is a collection of other web pages through the webpage displayed on the viewer's terminal, including : The step of registering the incentive information related to the incentive given to the browser using the aforementioned browser terminal; the step of issuing the label required for the aforementioned incentive; and the step of assigning the incentive to the aforementioned browser based on the aforementioned registered incentive information, wherein the aforementioned Published tags are embedded in the web pages where the conversion occurs in the aforementioned website; an identification code is assigned to trigger the occurrence of the aforementioned conversion given the aforementioned incentive, and the aforementioned identification code is persisted in the occurrence of the aforementioned conversion by being assigned to the URL of the aforementioned website the webpage; the aforementioned means of granting is to browse the webpage where the conversion occurs in the aforementioned website based on the aforementioned information that has been delivered, and when the tag embedded in the webpage is activated, the incentive is assigned, and the incentive corresponds to the identification that the webpage continues to exist code conversion takes place. A point awarding program, a program executed by a computer of an information processing device that can communicate with a delivery device that is used to browse a website that is a collection of other web pages through the webpage displayed on the viewer's terminal The above-mentioned information must be executed by the aforementioned computer: the step of registering the incentive information related to the incentive given to the browser using the aforementioned browser terminal; the step of issuing the label required for assigning the aforementioned incentive; and assigning the incentive based on the aforementioned registered incentive information Steps for the aforementioned viewer, wherein the aforementioned issued tag is embedded in the web page where the conversion in the aforementioned website occurs; an identification code is assigned to trigger the occurrence of the aforementioned conversion given the aforementioned inducement, the aforementioned identification code being assigned to the aforementioned website by means of URL, to continue to exist on the webpage where the aforementioned conversion occurs; the aforementioned means of giving is to browse the webpage where the conversion occurred in the aforementioned website based on the aforementioned information that has been placed, and when the tag embedded in the webpage is activated, the incentive is given. A transition occurs corresponding to the persistent identifier assigned to the web page.

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