TWI726242B - Multimedia pushing method and its interactive device - Google Patents

Abstract

A multimedia push method is used to enable a server host and at least one interactive device to communicate with each other. The server host provides an application program so that the at least one interactive device implements the following steps through the application program: the presentation includes a main window and a time An interactive interface of the window unit, then, receives a video, and plays the video through the main window of the interactive interface, and when a voice matching with at least one preset keyword appears during the playback of the video, through The sub-window unit presents at least one object image linked to the at least one keyword. In this way, with independent main window and sub-window unit, combined with the function of voice recognition, it is possible to automatically present the image of the object linked to the video without affecting the video playback, thereby improving the interactive effect during the push. , And simplifies the setting procedures during push, and maintains the smoothness and comfort of browsing videos.

Description

Multimedia pushing method and its interactive device

The present invention relates to a multimedia push method, in particular to a multimedia push method and its interactive device.

Interacting or sharing with the audience through "live streaming" or uploading "self-made videos" has brought ordinary amateurs the opportunity to be famous and exposed. At the same time, because of the high popularity and high traffic of video sharing websites, companies have more opportunities for marketing and promotion of products. A new business opportunity and opportunity.

Take the live shopping on Facebook as an example. During the live video, you can trade the products introduced by the live broadcaster in the video by leaving a message. However, leaving a message only expresses the willingness to buy. Consumers can easily abandon the bid after the enthusiasm (about 76 seconds). As a result, the number of people who leave a message for purchase is often far greater than the number of people who actually complete the transaction, and even if the consumer really intends to buy , The subsequent exchange of trading information requires the service personnel to confirm one by one after the live broadcast, which is very inconvenient and cumbersome in terms of procedures.

A brand-new technology that can combine live video and advertising, such as the Republic of China Patent No. I475504, is mainly through an online audio and video playback interface, so that consumers can watch the video while viewing the product icons that appear in the video. E-commerce. In this way, in the progress of the video, the user can immediately purchase and understand the object information of the products that appear and are of interest in the video in a "what you see is what you get" manner at any time and in real time.

Since the time point when the aforementioned product icon appears, it needs to be preset by the live broadcaster. For example, when the video progresses to 2 minutes, the mobile phone product icon appears, or when the video progresses to 30 seconds, shampoo and shower will appear at the same time. The product icons such as milk, bath towels, etc., therefore, how to further simplify the setting procedure and improve the interactive effect has become a problem that the applicant in this case is eager to overcome.

Therefore, the object of the present invention is to provide a multimedia push method and interactive device that can improve the interactive effect during push, simplify the setting procedure during push, and maintain the smoothness and comfort of viewing videos.

Therefore, the multimedia push method of the present invention is used to enable a server host and at least one interactive device to communicate with each other, the server host provides an application program, and the at least one interactive device implements the following steps through the application program:

Step a: Present an interactive interface including a main window and a primary window unit, the primary window has a primary interface, and the secondary window unit has a primary interface.

Step b: Import a video through the main interface, and make the main window of the interactive interface play the video.

Step c: In the process of playing the video, when a voice matching with at least one preset keyword appears, import at least one object image linked to the at least one keyword through the first interface, so that The window unit presents the at least one object image.

The multimedia interactive device system of the present invention includes: a server host and at least one interactive device.

The server host provides an application program and at least one object image, and provides a video according to a media path. The application program is used to generate an interactive interface. The interactive interface includes a main window and a primary window unit. The main window has a The primary interface, the secondary window unit has a primary interface.

The at least one interactive device includes a communication module that communicates with the server host, a display for presenting the interactive interface, and a processor that is electrically connected to the display and the communication module. The communication module is used for Receiving the video and the at least one object image, the processor is used to execute the application, and import the video through the main interface, so that the main window of the interactive interface plays the video, and while the video is being played, When a voice matching the preset at least one keyword appears, the processor further imports at least one object image linked to the at least one keyword through the first interface, so that the secondary window unit presents the at least one An object image.

The effect of the present invention is: with independent main window and sub-window unit, combined with the function of voice recognition, it can automatically present the object image linked to the video without affecting the video playback, thereby improving the time of push It also simplifies the setting procedures during the push broadcast, and maintains the smoothness and comfort of browsing videos.

Referring to FIGS. 1, 1 and 2, an embodiment of the multimedia interactive system of the present invention is used to enable a predetermined user to purchase more than one commodity, including a server host 3 and a digital interactive device 4.

The server host 3 provides an application program, and according to a media path and an object image path, a video 5, an object data packet 6 and a gold stream information 8 are provided through the application program. The video 5 is a kind of streaming media (streaming). The object data packet 6 includes an object image 61, a preset number key 62, and an object information 63. Each object image 61 is linked to a respective keyword 62, and corresponds to a product, which also corresponds to the object in video 5. For example, a shampoo object image 61 corresponds to the actual shampoo sold , And the shampoo image in video 5. Each object information 63 links to a respective object image 61, and includes information related to the product name, introduction, selling price, quantity, etc. of the respective object image 61. The cash flow information 8 has information related to the name, address, and payment voucher of the predetermined user. The address is used to communicate with the predetermined user, and it can be a telephone, e-mail, or residential address. The payment voucher can be a credit card number, transaction account number and password, etc., used to pay for the transaction gold for the purchase of the selected commodity.

The application is used to generate an interactive interface 7. The interactive interface 7 includes a main window 71 and a primary window unit 72. The main window 71 has a main interface 711. The sub-window unit 72 includes an object window 721, a cash flow window 722 (as shown in FIG. 5), a commodity trigger option 723 (as shown in FIG. 5) for deciding to purchase the aforementioned commodities, and used to pay the transaction amount to complete the transaction. A transaction trigger option 724 (Figure 6). The object window 721 has a first interface 725. The gold flow window 722 has a second interface 726.

The aforementioned media path points to the source of the video 5. The source can be the server 3, or other storage media connected via the Internet, such as youtube, Tudou, Youku, PPS, etc., or used to capture real-time images Video equipment. In this implementation, the source of the video 5 is a video equipment used to capture real-time images, and a live broadcast host communicates the video equipment with the server host 3 through a network connection.

The aforementioned object image path points to the object images 61. In this embodiment, the object images 61 are pre-uploaded by the live broadcaster and stored on the server host 3, or they can be pre-stored on the server host by others. 3. It should be noted that the number of the object images 61 is not limited to multiple, and in other variations of this embodiment, it may also be one object image 61.

In this embodiment, the aforementioned application is a web application embedded in a webpage. In other variations of this embodiment, it may also be a mobile application installed on the interactive device 4.

Referring to Figure 2, Figure 4 and Figure 5, Figure 6, the interactive devices 4 can be computers, or handheld electronic devices such as notebook computers, tablet computers, touch computers, or mobile communication devices such as smart phones... And so on, and respectively include a communication module 41 communicating with the servo host 3, a display 42 for presenting the interactive interface 7, and a processor 43 electrically connected to the display 42 and the communication module 1. The communication module 41 is used to receive the video 5 and the object data packet 6. The display 42 outputs a first trigger message S1 when any object image 61 is triggered, outputs a second trigger message S2 when the commodity trigger option 723 is triggered, and outputs a second trigger message S2 when the transaction trigger option 724 is triggered The third trigger message S3. The processor 43 is used to execute the application, and the video 5 is imported through the first interface 711 of the main window 71 of the interactive interface 7 and the object images 61 are imported through the first interface 725 of the secondary window unit 72 And the object information 63, and the cash flow information 8 is transmitted through the second interface 726, so that the main window 71 plays the video 5, and according to the trigger message S1, during the process of playing the video 5 in the main window 71 , The object information 63 related to the aforementioned commodity is presented through the object window 721, and the cash flow information 8 used to complete the purchase of the aforementioned commodity is presented through the cash flow window 722.

In this embodiment, the communication module 41 uses web socket technology to use eXtensible Markup Language (XML), Hypertext Markup Language 5 (HTML5), or a tool program (Personal Home Page, PHP). ), or dynamic server-side running programs (Active Server Pages, ASP, ASP.NET) interact with the server host 3.

In this embodiment, the display 42 is a touch screen. Therefore, the predetermined user touches the area of the display 42 relative to the selected object image 61 to trigger the display 42 to output the trigger message S1, or By touching the area of the display 42 relative to the commodity trigger option 723 or relative to the transaction trigger option 724, the display 42 is triggered to output the trigger message S2, or the trigger message S3. In other variations of this embodiment, the display 42 may also be a general display, and the predetermined user selects any object image 61 or selects the product through an input device (such as a keyboard or a mouse, not shown). Trigger option 724, or after the transaction trigger option is selected, trigger the display 12 to output the trigger message S1, or the trigger message S2, or the trigger message S3. Since those with ordinary knowledge in the art can deduce the expanded details based on the above description, Therefore, I won't explain more.

Referring to Fig. 7, Fig. 2, Fig. 3 and Fig. 4, the multimedia push method of the present invention implements the following steps by the processor 43 through the application program installed on the interactive device 4.

Step 901: Present the interactive interface 7 including the main window 71 and the secondary window unit 72 through the display 42.

Step 902: Receive the video 5 and the object data packet 6 sent by the server host 3 through the communication module 41.

Step 903: Import the video 5 through the main interface 711, and make the main window 71 play the video 5.

Step 904: In the process of playing the video 5, the voice of the video 5 is recognized and converted into text.

Step 905: Determine whether the text converted by the voice matches any keyword 62, if yes, go to step 906, if not, go back to step 904.

Step 906: In the process of playing the video 5, import the object image 61 linked to any keyword 62 and the object information 63 through the first interface 725, so that the object window 721 displays the object images 61. The video 5 and the aforementioned object image 61 are configured in the interactive interface 7 according to preset layout conditions.

For example, the aforementioned keywords 62 include "shampoo", "shower cream", "skin cream", "cleansing lotion", and are respectively linked to an object image 61 of a shampoo and an object of a body wash Image 61 is linked to an object image 61 of a skin cream, and an object image 61 of a cleanser. When the live broadcaster in video 5 of the main window 71 says "shampoo", the The processor 43 will display the shampoo object image 61 in the object window 721. In this way, the live broadcast host does not need to set the time when the object images 61 appear, and as long as the live broadcast host mentions the keyword 62, the corresponding object image 61 will appear for consumers to browse.

The aforementioned preset layout conditions refer to the relative positions of the main window 71 and the secondary window unit 72. It should be noted that, as shown in FIG. 3, FIG. 5, and FIG. 6, in this embodiment, the secondary window unit 72 is superimposed on the right side of the main window 71. In other variations of this embodiment, the secondary window unit 72 can also be superimposed on the left side, or upper side, or lower side of the main window 71, and the secondary window unit 72 is also It can be side-by-side or up and down without overlapping with the main window 71.

Step 907: As shown in Figures 3 and 5, the object window 721 is extended according to the first trigger message S1 of one of the selected object images 61, and then the object window 721 is passed through the main window 71 during the process of playing the video 5 The window 721 displays the object images 61 and the object information 63 related to the selected object image 61.

Thereby, the predetermined user can understand the product name, introduction, price, and quantity of the product to be purchased through the object information 63 while browsing the video 5 without interruption.

Step 908: As shown in FIG. 5 and FIG. 6, according to the second trigger message S2 of the selected commodity trigger option 723, the object window 721 is collected, and the cash flow window 722 is called to make the cash flow window 722 and the main window 71 Synchronous display.

The aforementioned commodity trigger option 723 may be an option of "add to shopping cart" or an option of "purchase directly". It should be noted that the aforementioned object window 721 is not limited to being collected. In other variations of this embodiment, the object window 721, the cash flow window 722, and the main window 71 may also be displayed synchronously.

Step 909: Receive the cash flow information 8 sent by the server host 3 through the communication module 41.

Step 910: Import the cash flow information 8 through the second interface 726, and then make the cash flow window 722 display the name, phone number, and address of the predetermined user to be input during the process of playing the video 5 in the main window 71 The cash flow information with the payment voucher 8.

Step 911: During the process of playing the video 5 in the main window 71, according to the third trigger message S3 of the selected transaction trigger option 724, the communication module 41 outputs the name, phone number, and address that have been input to the predetermined user The cash flow information 8 with the payment voucher is given to the server host 3 to complete the transaction and return to step 903.

In this way, it is possible to simultaneously purchase more than one item of commodities while browsing the video 5 without interruption.

It should be noted that this embodiment is not limited to being applied to e-commerce through step 907 to step 911. In other variations of this embodiment, it may only include step 901 to step 906, which can be played in the process of video 5. , Achieve the purpose of pushing and broadcasting the image 61 of these objects. In addition, the object image 61 is not limited to a picture of a product, but can also be a picture with text. Therefore, the present invention can also be applied to other fields. For example, the live broadcast host is teaching and demonstrating how to cook. When the "recipe" is said, the recipe can be further displayed through the aforementioned object image 61. When the live broadcaster says "oil temperature", the aforementioned object image 61 can be used to further indicate that the oil temperature is about a few degrees.

It should be noted that the interactive interface 7 is not limited to include the main window 71 and the secondary window unit 72. In other variations of this embodiment, as shown in FIG. 8, it may also include a display for presenting input characters 421. A message window 73. In addition, the touch-sensitive display 42 is further used for inputting characters 421.

In this way, step 905 can further determine whether the character 421 in the message window 73 matches any keyword 62 during the process of playing the video 5, and if so, a linked link will also be displayed in the object window 721 The object image 61 further enhances the interaction effect with consumers.

It is worth noting that the object data packet 6 is pre-transmitted to the interactive device 4 through the server host 3. Therefore, when determining whether the voice in the video 5 contains any keyword 62, it is sent by the interactive device 4 The processor 43 performs processing. In other variations of this embodiment, since the video 5 is a kind of streaming media (streaming), during the process of transmitting the video 5 by the server host 3, the server host 3 Recognize the voice of the video 5 and convert it into text, and when the converted text matches any keyword 62, send an object image 61 that is linked to any keyword 62 and related object information 63 For the interactive device 3, the aforementioned object map 61 linked to the keyword 62 is presented through the object window 721. Since those skilled in the art can infer the expanded details based on the above description, no further description is given.

Based on the above description, the advantages of the foregoing embodiments can be summarized as follows:

1. The present invention uses independent main window 71 and sub-window unit 72, combined with the function of voice recognition (or character recognition), and can automatically present the image of the object linked to the video 5 without affecting the playback of the video 5 61, in turn, it can improve the interactive effect during the push, simplify the setting procedure during the push, and maintain the smoothness and comfort of browsing the video.

2. Through the aforementioned independent main window 71 and the sub-window unit 72, as well as the independent main interface 711, the first interface 725 and the second interface 726, import the video 5, the object image 63, and the financial information 8 respectively , And without affecting the playback of the video 5, without interrupting the playback of the video 5, and without jumping out of the interactive interface 7, to achieve the purpose of being able to buy it when you see it, not only to maintain the smoothness and comfort of viewing the video 5 It’s sexual, and can complete commodity transactions at the moment when there is an impulse to shop, so that e-commerce can further flourish.

3. Since the main window 71 and the secondary window unit 72 can independently play different content, for the servo host 3, only the video 5 and the object image 61 need to be transmitted according to the media path and the object image path. To the interactive device 4, the video 5 and the object images 61 can be presented in the interactive interface 7, without any post-production and conversion processing of the video 5, and the video 5 and the object are presented at the same time The image 61 can be of different types or formats, and the important thing is that if you want to replace a different video 5 or object image 61, you only need to change the media path and the object image path, and the way of generating is quite simple.

However, the above are only examples of the present invention. When the scope of implementation of the present invention cannot be limited by this, all simple equivalent changes and modifications made in accordance with the scope of the patent application of the present invention and the content of the patent specification still belong to Within the scope covered by the patent of the present invention.

3: Servo host 4: Interactive device 41: Communication module 42: Display 43: Processor 5: Video 6: Object data packet 61: Object image 62: Keyword 63: Object information 7: Interactive interface 71: Main window 711 : Main interface 72: Secondary window unit 721: Object window 722: Gold flow window 723: Commodity trigger option 724: Transaction trigger option 725: First interface 726: Second interface 73: Message window 8: Gold flow information S1: Trigger message S2: Trigger message S3: Trigger message 901~911: Step flow

Other features and effects of the present invention will be clearly presented in the embodiments with reference to the drawings, in which: Figure 1 is a schematic diagram illustrating an embodiment of the multimedia interactive device of the present invention; Figure 2 is a schematic diagram, Illustrates the architecture of this embodiment for presenting a video and several object images; FIG. 3 is a schematic diagram illustrating that an interactive interface in this embodiment includes a main window and an object window, and the main window plays the video, and the object The window presents the object images; Fig. 4 is a block diagram of this embodiment; Fig. 5 is a schematic diagram illustrating that the object window of the interactive interface in this embodiment presents object information; Fig. 6 is a schematic diagram illustrating The main window in this embodiment is displayed synchronously with a gold flow window; FIG. 7 is a flowchart of this embodiment combining the steps of the process; and FIG. 8 is a schematic diagram similar to FIG. 3, but the interactive interface also includes a Message window.

3: Servo host

4: Interactive device

5: Video

6: Object data packet

61: Object image

62: Keywords

63: Object Information

71: main window

711: main interface

72: secondary window unit

721: Object Window

722: Golden Stream Window

725: first interface

726: second interface

7: Interactive interface

8: Gold flow information

Claims (10)

A multimedia push method is used to enable a server host to communicate with at least one interactive device. The server host provides an application program so that the at least one interactive device implements the following steps through the application program: Step a: Presenting includes a host An interactive interface between the window and the primary window unit, the main window has a main interface, and the secondary window unit has a first interface; step b: import a video through the main interface, and make the main window of the interactive interface play the video And step c: during the process of playing the video, when a voice matching with at least one preset keyword appears, import at least one object image linked to the at least one keyword through the first interface, so that The sub-window unit presents the at least one object image. The multimedia push method according to claim 1, wherein in step c, the at least one object image is provided by the server host and stored in the server host, and in step b, the video is provided by The server host captures the video according to a media path and provides it to the interactive device. The multimedia push method according to claim 1, wherein, in the process that the server host provides the video to the interactive device, the server host further recognizes the voice of the video, and the voice and the at least one keyword When matched, the at least one object image linked with the at least one keyword is provided to the interactive device. The multimedia push method according to claim 1, wherein, step c includes step c-1: importing the at least one keyword linked to the at least one keyword through the first interface At least one object image, step c-2: in the process of playing the video, identify the voice of the video, step c-3: when the aforementioned voice matches the at least one keyword, the sub-window unit presents and At least one object image linked by the at least one keyword. The multimedia push method according to claim 1, further includes step d after step b, and the interactive interface further includes a message window for presenting the input characters, and step d is in the process of playing the video. When a character matching the preset at least one keyword appears, at least one object image linked to the at least one keyword is imported through the first interface, so that the secondary window unit presents the at least one object image. A multimedia interactive system includes: a server host, providing an application program and at least one object image, and providing a video according to a media path. The application program is used to generate an interactive interface. The interactive interface includes a main window and A primary window unit, the primary window has a primary interface, and the secondary window unit has a primary interface; and at least one interactive device, including a communication module that communicates with the server host, and a communication module for presenting the interactive interface A display, and a processor electrically connected to the display and the communication module, the communication module is used to receive the video and the at least one object image, the processor is used to execute the application program, and import through the main interface The video causes the main window of the interactive interface to play the video, and when a voice matching the preset at least one keyword appears while the video is being played, the processor further passes the first time The interface imports at least one object image linked to the at least one keyword, so that the sub-window unit presents the at least one object image. The multimedia interactive system according to claim 6, wherein the at least one object image is stored in the server host, and the video is captured by the server host according to a media path and provided to the interactive device. The multimedia interactive system according to claim 6, wherein, in the process of the server host providing the video to the interactive device, the server host further recognizes the voice of the video, and when the foregoing voice corresponds to the at least one keyword When matching, at least one object image linked to the at least one keyword is provided to the interactive device. The multimedia interactive system according to claim 6, wherein, in the process of the interactive device playing the video through the main window, the processor of the interactive device further recognizes the voice of the video, and when the aforementioned voice and the at least When a keyword matches, at least one object image linked to the at least one keyword is imported through the first interface, so that the secondary window unit presents the at least one object image. The multimedia interactive system according to claim 6, wherein the interactive interface further includes a message window for presenting characters input by the interactive device, and the processor further displays during the process of playing the video When the character matched with the preset at least one keyword, at least one object image linked to the at least one keyword is imported through the first interface, so that the secondary window unit presents the at least one object image.

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