TWI681349B - Sales performance statistics system with product combination weight recommendation and method thereof - Google Patents
Sales performance statistics system with product combination weight recommendation and method thereof Download PDFInfo
- Publication number
- TWI681349B TWI681349B TW107134665A TW107134665A TWI681349B TW I681349 B TWI681349 B TW I681349B TW 107134665 A TW107134665 A TW 107134665A TW 107134665 A TW107134665 A TW 107134665A TW I681349 B TWI681349 B TW I681349B
- Authority
- TW
- Taiwan
- Prior art keywords
- performance
- statistics
- rule
- sales
- rules
- Prior art date
Links
Images
Landscapes
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
Description
本發明為一種銷售績效統計系統及方法,尤其係指一種可動態設定包含正負項複雜產品組合的績效指標以進行績效統計,並根據績效結果產生產品組合權重建議的銷售績效統計系統及方法。The present invention is a sales performance statistical system and method, in particular, it refers to a sales performance statistical system and method that can dynamically set performance indicators containing complex product mix of positive and negative items to perform performance statistics, and generate product portfolio weight suggestions according to performance results.
隨著交易流程電子化,銷售通路及業務種類繁多,如何從產品銷售系統每日產生大量訂單資料中分析產品及門市人員的銷售狀況,進行目標值比對、權重加乘或獎懲制度等運用,並進一步進行產品改善及管理,實為一重要議題。為了滿足客戶需求並增加企業競爭力,企業除擴大銷售通路外,不斷思索如何推出不同產品或是建立不同產品組合以刺激銷售,實為本領域的重要目標之一。然而,習知的技術都未提出可有效地處理複雜產品組合的統計及因應產品銷退時規則的方法,也未提出如何客觀的制定商品銷售績效指標。With the digitization of the transaction process and the wide variety of sales channels and businesses, how to analyze the sales status of products and store personnel from the large amount of order data generated from the product sales system daily, and perform the application of target value comparison, weight multiplication or reward and punishment systems, etc. And further product improvement and management is an important issue. In order to meet customer needs and increase the competitiveness of enterprises, in addition to expanding sales channels, enterprises continue to think about how to launch different products or establish different product combinations to stimulate sales, which is actually one of the important goals in this field. However, the conventional technologies have not proposed a method that can effectively handle the statistics of complex product portfolios and the rules for responding to product sales and returns, nor how to objectively formulate commodity sales performance indicators.
現今銷售通路除了可能有直營店面、加盟店面及網路等之外,一項行銷業務為滿足客戶的不同需求,可能由多項的產品及服務所組成。若要得知某項業務的銷售成果,應用關鍵績效衡量指標(Key Performance Indicator)於銷售統計。制定績效指標進行統計是個具體的方式。然而,一項銷售績效指標往往需包含多項的產品或服務,而若因註銷或退貨而需回溯扣除該項銷售績效時,亦可能因為不同的業務有不同的扣除規則。In addition to direct sales stores, franchise stores and the Internet, a sales channel may be composed of multiple products and services in order to meet the different needs of customers. To know the sales results of a business, apply Key Performance Indicators to sales statistics. It is a specific way to formulate performance indicators for statistics. However, a sales performance indicator often needs to include multiple products or services, and if the sales performance needs to be deducted retroactively due to cancellation or return, it may also be because different businesses have different deduction rules.
以電信產品為例,例如網路吃到飽業務,即包含一項吃到飽資費產品及一項數據服務,而由於這兩項產品及服務必須同時存在才構成此項業務,因此,若要統計這項業務的銷售績效指標時,績效統計的正項績效規則中即必須同時包含該產品及服務,而若要統計這項業務的負項績效時,只要產品或服務任一項註銷即視為需將該項績效扣除。再者,績效指標的評選,往往是主觀評選,不見得能完整的涵蓋到各個面向。不同的績效指標,各自包含了不同的產品跟服務,而如何從績效指標內的產品或服務,決定出其他不同的組合而發展出另一個更能創造價值的績效指標(例如:將不同商品重新包裝成一個組合包商品以提升價值),也一直是企業急欲解決的問題。Take telecommunications products as an example, for example, the Internet all-you-can-eat business includes one all-you-can-pay product and one data service. Since these two products and services must exist at the same time to constitute this business, if you want to When counting the sales performance indicators of this business, the positive performance rules of performance statistics must also include the product and service, and to count the negative performance of this business, as long as any product or service is cancelled, it is regarded as To deduct this performance. Furthermore, the selection of performance indicators is often subjective and may not cover all aspects. Different performance indicators include different products and services, and how to determine other different combinations from the products or services in the performance indicators to develop another performance indicator that can create more value (for example: Packaging into a combination of goods to enhance value) has also been a problem that companies are eager to solve.
綜上所述,傳統的績效統計方式通常不會針對績效指標規則系統化的處理,對於複雜的業務及產品服務等的正項及負項績效處理方法,以及如何從中辨認管理價值動因,在已習知或是先前的技術上並亦未見陳述。In summary, the traditional performance statistics methods usually do not systematically deal with the performance index rules. For complex business and product services, the positive and negative performance processing methods, and how to identify the management value drivers, have been in There is no statement on the conventional knowledge or previous technology.
由此可見,上述機制仍有諸多缺失,實非一良善之設計者,而亟待加以改良。本案發明人鑑於上述習用方法所衍生的各項缺點,乃亟思加以改良創新,並經多年苦心孤詣潛心研究後,終於成功研發完成本件產品銷售績效統計系統及方法。It can be seen that there are still many deficiencies in the above mechanism. It is not a good designer, and it needs to be improved urgently. In view of the shortcomings derived from the above-mentioned conventional methods, the inventor of this case is anxious to improve and innovate, and after years of painstaking research, finally successfully developed this product sales performance statistical system and method.
發明目的:Purpose of the invention:
本發明之目的即在於提供一種具產品組合權重建議之銷售績效統計系統及方法,可根據自行定義的銷售績效指標進行對應多項正項及負項條件不對應的回溯扣除規則。規則中尚可針對通路、業務、產品及服務等屬性進行組合取代,每日依據銷售訂單紀錄自訂進行門市人員銷售績效統計運算,適用於多元銷售通路、以及複雜的產品及服務組合績效規則。The purpose of the present invention is to provide a sales performance statistical system and method with product portfolio weight suggestions, which can perform retrospective deduction rules that do not correspond to multiple positive and negative terms according to self-defined sales performance indicators. The rules can still be combined and substituted for attributes such as channels, businesses, products, and services. The sales performance statistical calculations of store personnel are customized daily based on sales order records. It is applicable to multiple sales channels and complex product and service portfolio performance rules.
本發明之次一目的即在於提供一種具產品組合權重建議之銷售績效統計系統及方法,可根據績效結果進行運算,並給予不同權重,以利管理單位決定多個產品組合間的相對重要性,可將焦點集中在影響最大的作業活動並從中構思新產品的組合以創造出更大價值。The second object of the present invention is to provide a sales performance statistical system and method with product portfolio weight suggestions, which can be calculated according to performance results and given different weights to facilitate the management unit to determine the relative importance of multiple product portfolios. You can focus on the most influential work activities and conceive new product combinations to create greater value.
本發明之再一目的即在於提供一種具產品組合權重建議之銷售績效統計系統及方法,對於管理單位而言,除可透過本發明的統計結果特徵值包含績效指標代碼、規則代碼、日期、通路、門市代碼、員工代碼、訂單編號及實績值等,進行目標值比對、權重加乘或獎懲制度等,更可作為通路拓點時的評估。Another object of the present invention is to provide a sales performance statistical system and method with product portfolio weight suggestions. For the management unit, in addition to the statistical result feature values of the present invention, including performance index codes, rule codes, dates, and channels , Store code, employee code, order number and actual performance value, etc., for target value comparison, weight multiplication or reward and punishment system, etc., can also be used as an assessment of the expansion of the channel.
發明內容:Summary of the invention:
可達成上述發明目的之具產品組合權重建議之銷售績效統計系統及方法,主要係先依據業務目標及滿足該項業務目標的產品規則進行分析歸類,訂定出各項銷售績效指標,每一項指標可以有一至多項正項績效規則,以及零至多項的負向回溯扣除規則。規則可互相引用,亦可針對規則內進行通路、產品及服務等屬性進行細部設定。透過本發明的方法,對於業務及產品組合能系統化管理及定義,針對每日產生的訂單銷售資料進行門市銷售績效統計,各項銷售指標績效產生後,運用層級分析法(Analytical Hierarchy Process),根據各項銷售指標的目標值及實績值計算出重要性排序,而後運算出權重。The sales performance statistics system and method with product portfolio weight recommendations that can achieve the above-mentioned invention objectives are mainly based on analysis and classification based on business goals and product rules that meet the business goals, and each sales performance indicator is set. An indicator can have one or more positive performance rules and zero to more negative retroactive deduction rules. Rules can refer to each other, and can also be set in detail for the attributes such as channels, products and services in the rules. Through the method of the present invention, the business and product portfolio can be systematically managed and defined, and store sales performance statistics are collected for the daily order sales data. After the performance of each sales index is generated, the hierarchical analysis method (Analytical Hierarchy Process) is used. Calculate the importance ranking according to the target value and actual performance value of each sales indicator, and then calculate the weight.
其中,本發明之具產品組合權重建議之銷售績效統計系統及其方法,主要包括下列五項系統模組。Among them, the sales performance statistical system and method of the product portfolio weight recommendation of the present invention mainly include the following five system modules.
1. 定時觸發及維運模組:提供相關設定並定時觸發績效運算模組、績效回溯扣除模組以及權重運算模組。並且維運介面以供人工指定相關參數以依維運需求獨立執行前述任一模組。1. Timed trigger and maintenance module: Provide related settings and regularly trigger performance calculation module, performance retroactive deduction module and weight calculation module. And the maintenance interface is used for manually specifying relevant parameters to independently execute any of the aforementioned modules according to the maintenance requirements.
2. 績效運算模組:係接受定時觸發及維運模組呼叫,以排程或手動方式啟動。績效運算模組可透過規則引擎取得有效的績效指標項目及計算型正項規則樣板,針對訂單資料進行正項銷售績效統計,並可根據正項銷售績效數值統計和負項銷售績效數值統計產生績效指標。2. Performance calculation module: It accepts the timing trigger and maintenance operation module call, and is started by scheduling or manual mode. The performance calculation module can obtain effective performance index items and calculated positive rule templates through the rule engine, perform positive sales performance statistics on order data, and generate performance based on positive sales performance statistics and negative sales performance statistics index.
3. 績效回溯扣除模組:係接受定時觸發及維運模組呼叫,以排程或手動方式啟動。績效回溯扣除模組可透過規則引擎取得有效的績效指標項目及回溯型負項規則樣板,針對訂單資料進行負項銷售績效統計,並且可依據樣板類型,進行不同註銷型態的回溯扣除規則處理,再將結果輸出。3. Performance retroactive deduction module: It accepts the time-triggered and maintenance operation module call, which is activated by scheduling or manual mode. The performance retroactive deduction module can obtain effective performance index items and retroactive negative rule templates through the rule engine, perform negative sales performance statistics based on order data, and can process retroactive deduction rules for different cancellation types according to the template type. Then output the result.
4. 規則引擎:係接受績效運算模組或績效回溯扣除模組呼叫啟動,取得各項銷售績效指標,以及其所對應的績效規則,而後依據規則參數,通路設定、產品設定及服務設定,判斷並處理績效指標項目及規則間的查詢、引用判斷及規則取代並後輸出結果。4. Rule engine: It accepts the call of the performance calculation module or the performance retroactive deduction module to start, obtain various sales performance indicators and their corresponding performance rules, and then judge based on the rule parameters, channel settings, product settings and service settings. And deal with the performance index items and rules of the query, reference judgment and rules to replace and output the results.
5. 權重運算模組:係接受定時觸發及維運模組呼叫,以排程或手動方式啟動,取用績效運算結果,以例如每日或每月的頻率對績效指標進行排名,並利用層級分析法運算出權重比率以根據權重結果決定資料訂單中的產品組合間的重要性。5. Weight calculation module: It accepts regular triggering and maintenance operation module calls, and it is started by scheduling or manual mode. It takes the results of performance calculation, ranks the performance indicators at a daily or monthly frequency, for example, and uses the hierarchy The analysis method calculates the weight ratio to determine the importance of the product portfolio in the data order according to the weight result.
本發明可包含一個管理模組,以輔助本發明產品銷售績效統計系統的施行的績效指標項目及規則管理模組:提供定義、儲存、管理與載入績效指標項目、計算型正項規則的樣板及回溯型負項規則的樣板之功能。同一個績效指標項目能對應一至多組正項規則及零至多組負項規則。同一個規則能夠過參考通路設定、產品設定及服務設定來進行規則參數指定,以適用多元銷售通路以及複雜的產品及服務組合。此外,當績效指標項目需要增減或是上下架,或是樣版規則改變時,可以動態調整設定參數並載入新的設定值。The present invention may include a management module to assist the performance index project and rule management module of the implementation of the product sales performance statistical system of the present invention: provide a template for defining, storing, managing, and loading performance index projects and calculating positive rules And the model function of retroactive negative rules. The same performance indicator item can correspond to one or more sets of positive rules and zero or more sets of negative rules. The same rule can be specified by referring to channel setting, product setting and service setting to apply multiple sales channels and complex product and service combinations. In addition, when the performance index item needs to be increased or decreased, or shelved, or the sample rule changes, you can dynamically adjust the setting parameters and load new settings.
為讓本發明的上述特徵和優點能更明顯易懂,下文特舉實施例,並配合所附圖式作詳細說明如下。In order to make the above-mentioned features and advantages of the present invention more obvious and understandable, the embodiments are specifically described below in conjunction with the accompanying drawings for detailed description as follows.
為了使本發明的目的、技術方案及優點更加清楚,茲將本發明配合附圖及實施例詳細說明如下,其中所用之圖式與實施例僅用以解釋本發明,但並不用於限定本發明。In order to make the purpose, technical solutions and advantages of the present invention clearer, the present invention is described in detail below with the accompanying drawings and embodiments. The drawings and embodiments used are only used to explain the present invention, but not to limit the present invention .
請參閱圖1,圖1為本發明之銷售績效統計系統300及其外部之資料庫200和訂單受理系統群100的示意圖,其中訂單受理系統群100每日進行產品銷售行為,所產生訂單資訊存放於資料庫200。Please refer to FIG. 1. FIG. 1 is a schematic diagram of the sales
銷售績效統計系統300300可包括處理器10以及儲存媒體30。儲存媒體30儲存多個模組。處理器10耦接儲存媒體30,並且存取及執行儲存媒體30內的模組。The sales performance statistics system 300300 may include the
處理器10可例如是中央處理單元(central processing unit,CPU),或是其他可程式化之一般用途或特殊用途的微處理器(microprocessor)、數位信號處理器(digital signal processor,DSP)、可程式化控制器、特殊應用積體電路(application specific integrated circuit,ASIC)或其他類似元件或上述元件的組合,本發明不限於此。The
儲存媒體30可例如是任何型態的固定式或可移動式的隨機存取記憶體(random access memory,RAM)、唯讀記憶體(read-only memory,ROM)、快閃記憶體(flash memory)、硬碟(hard disk drive,HDD)、固態硬碟(solid state drive,SSD)或類似元件或上述元件的組合,本發明不限於此。儲存媒體30所儲存的多個模組可包括定時觸發及維運模組310、績效運算模組320、績效回溯扣除模組330、績效指標項目及規則管理模組340、規則引擎350以及權重運算模組360,以下將描述該些模組之功能。The
1. 定時觸發及維運模組310,提供相關設定並每日於特定時間點定時觸發績效運算模組、績效回溯扣除模組以及權重運算模組,另提供維運介面,可供人工指定相關參數,依需求獨立執行前述任一模組。1. Timed triggering and
2. 績效運算模組320,經排程以定時觸發啟用,或由手動觸發啟動(例如:透過維運模組310呼叫啟動)。可取用資料庫200中的訂單資料,並透過規則引擎350取得規則,所述規則可包括生效中的績效指標項目及其計算型正項規則樣板。若為排程觸發啟動,則針對前一日訂單資料進行正向績效數值統計,若為手動觸發啟動,則可指定對特定日期的訂單資料進行正向績效數值統計,統計結果可輸出至資料庫200。績效運算模組320還可根據正項銷售績效數值統計和負項銷售績效數值統計產生績效指標。2. The
3. 績效回溯扣除模組330,經排程以定時觸發啟用,或由手動觸發啟動(例如:透過維運模組310呼叫啟動)。可取用資料庫200中的訂單資料,並透過規則引擎350取得規則,所述規則可包括生效中的績效指標項目及其回溯型負項規則樣板。若為排程觸發啟動,則針對前一日訂單資料進行負向績效數值統計,若為手動觸發啟動,則可指定對特定日期訂單資料進行負向績效數值統計,統計結果可輸出至資料庫200。3. The performance
4. 績效指標項目及規則管理模組340,負責定義、儲存、管理及載入績效指標項目及規則。同一個績效指標項目,可依照其不同通路的特性,指定不同規則,以下表一作為績效指標項目及其規則設定範例說明: 表一
管理單位可以業務目標及需求制訂多項績效指標項目,每項績效指標項目會有一專屬績效代碼,而每項績效指標項目可依通路屬性不同,如直營門市、加盟門市及網路門市產製的訂單規則不同。每項績效指標項目可參考通路設定3501,各自對應專屬樣板。樣板可分為計算型正項及回溯型負項兩種不同型態,分別對應其專屬規則。規則中尚可指定多項運算子及對應運算元使用規則參數3504,產品設定3502及服務設定3503進行對應設定,用以進一步於規則中定義不同產品及服務。此外,樣板間規則還可設定權限為公有或私有。公有的樣板可相互引用,例如績效01中的樣板04,其與績效01中的樣板01中的訂單產製規則相同,而產品或服務屬性不同,此時即可透過樣板引用,後續再使用規則參數3504,產品設定3502及服務設定3503進行對應設定即可。如此,可提高樣板的重複使用率,大大提升使用彈性及重用性。The management unit can formulate multiple performance index items according to business goals and needs. Each performance index item will have a unique performance code, and each performance index item may be different according to the channel attributes, such as direct sales, franchised stores, and online stores. Order rules are different. Each performance indicator item can refer to the
5. 規則引擎350,係接受績效運算模組320或績效回溯扣除模組330呼叫啟動,可取得由績效指標項目及規則管理模組340中所定義的生效中的各項績效指標項目,以及其所對應的規則。規則引擎350可儲存或取得規則參數3504,通路設定3501、產品設定3502及服務設定3503,而後依據規則參數3504,通路設定3501、產品設定3502及服務設定3503,斷並處理規則間的引用及參數取代後輸出結果。例如比對條件為Ki,運算子Oi、運算元為Vi,可指定Ki以訂單日期代入、Oi以=符號帶入、Vi以指定日期代入,則將可以使用相同樣板規則,於不同日期執行時,自動計算訂單日期為指定日期的規則。5. The
6. 權重運算模組360,經排程以定時觸發啟用,或由手動觸發啟動(例如:維運模組310呼叫啟動)。可取用資料庫200中的訂單資料,運用層級分析法,根據各項銷售指標的目標值及實績值計算出達成率與重要性,而後運算出權重。6. The
請參閱圖2,圖2為本發明之銷售績效統計方法的流程圖,圖2的方法可由如圖1所示的銷售績效統計系統300實施。首先,在步驟S201,可由管理或行銷專才制定產品組合績效指標,此階段定義的指標由於包含了制定者的主觀性,可能並未制訂出可產生最大效益的產品最佳組合。接著在步驟S202,如前所述透過本發明的機制,考量通路及產品特性定義績效項目的正項規則的樣板,例如可制定網路吃到飽績效指標,包含一項吃到飽資費產品及一項數據服務。接著,在步驟S203,可再考量是否每項商品特性都允許銷退。若有允許銷退的產品或服務,可在步驟S204再追加定義績效項目的負項規則的樣板,負項規則亦允許有不同通路、產品及服務的組合性,並不與正項績效規則綁定。例如,網路吃到飽績效指標,只要吃到飽資費產品及一項數據服務於受理後N天內任一項銷退則此績效應將扣除,N值可視管理決策不同動態調整。接著,在步驟S205,定義排程處理時間。而後,在步驟S206,銷售績效統計系統300將自動化產製出各項績效指標及權重結果。更具體來說,銷售績效統計系統300可觸發績效運算模組330根據規則對統計日訂單資料進行正項銷售績效數值統計,並且觸發績效回溯扣除模組330根據規則對統計日訂單資料進行負項銷售績效數值統計。接著,績效運算模組330可根據正項銷售績效數值統計和負項銷售績效數值統計產生績效指標。權重運算模組360可對績效指標進行排名及轉換,並運算出權重結果,藉以根據權重結果決定統計日訂單資料中的產品組合間的相對重要性。在步驟S207,銷售績效統計系統300將自動判斷是否成功產生權重結果。若失敗,則在步驟S208,銷售績效統計系統300將發出告警,後續可由人工介入手動補執行,且其回溯扣除機制有訂單關聯判讀功能,可確保於任何時間執行任何日期的回溯扣除均不影響資料正確性。若成功產生權重結果,則在步驟S209,銷售績效統計系統300可基於預設的演算法而自動地(或由管理人員手動地)根據產品組合權重決定是否調整產品組合。例如,管理人員可參考每日全通路全業務產品指標的銷售情形,在步驟S210,進行產品及人員成效評核。另一方面,本發明的權重功能,將得以反饋給管理者不同面向的產品包裝建議,管理者得以客觀的方式重新修正產品績效指標301,以發展出能創造更大效益的產品組合。Please refer to FIG. 2, which is a flowchart of the sales performance statistical method of the present invention. The method of FIG. 2 may be implemented by the sales performance
如圖3所示,圖3為本發明之具產品組合權重建議之銷售績效統計系統300的績效運算模組320運行時的流程圖。As shown in FIG. 3, FIG. 3 is a flowchart of the operation of the
績效運算模組320啟動後,在步驟S301,先取得生效的績效項目。在步驟S302,判斷資料庫200中的統計日訂單資料是否存在,若否則在步驟S303將中斷並發出告警。若是則在步驟S304接著判斷正項銷售績效數值統計是否已執行。若未執行,則在步驟S306將透過規則引擎350逐項取得績效項目的計算型正項規則。而後,在步驟S307,取用資料庫200中的統計日訂單資料,進行正項績效統計並產製訂單明細,其中訂單明細包含的特徵資訊可包括績效指標代碼、規則代碼、日期、通路、門市代碼、員工代碼或訂單編號。接著,在步驟S308,根據訂單明細進行銷售員的正項銷售績效數值統計,其中正項銷售績效數值統計包含的特徵資訊包括績效指標代碼、規則代碼、日期、通路、門市代碼、員工代碼或實績值。最後,在步驟S309,輸出正項銷售績效數值統計的結果至資料庫200。若正項銷售績效數值統計是否已執行,則會先在步驟S305刪除已執行正項銷售績效數值統計後,再進行正項績效統計並產製訂單明細。After the
如圖4示,圖4為本發明之績效回溯扣除模組330運行時的流程圖。As shown in FIG. 4, FIG. 4 is a flowchart of the performance
績效回溯扣除模組330啟動後,在步驟S401,先取得生效的績效項目。在步驟S402,判斷資料庫200中的統計日訂單資料是否存在,若否則在步驟S403將中斷並發出告警。若是則在步驟S404接著判斷負項銷售績效數值統計是否已執行,若未執行,在步驟S406將透過規則引擎350逐項取得績效項目的回溯型負項規則。而後,在步驟S407,取用資料庫200中的統計日訂單資料,進行負項績效統計並產製訂單明細,其中訂單明細包含的特徵資訊可包括績效指標代碼、規則代碼、日期、通路、門市代碼、員工代碼或訂單編號。而後,在步驟S408,判斷統計日訂單資料中的訂單是否曾被列入正項績效,若否,則在步驟S410可直接輸出負項銷售績效數值統計的結果,若是,則在步驟S409需再判斷統計日訂單資料中對應該正項績效的明細是否已註記銷退,若是,則不再重複註記銷退,直接在步驟S410輸出負項銷售績效數值統計的結果,若否,則在步驟S411於對應正項績效的明細註記銷退,以避免未來若手動重新執行時重複扣除。接著再在步驟S412根據訂單明細進行負項銷售績效數值統計,藉以產生一筆負項績效數值,最後再在步驟S410輸出負項銷售績效數值統計的結果336。透過上述機制,使得本績效回溯扣除模組330得以依維運需求在任何時間點手動重作,均保持統計資料的正確性。After the performance
上述績效運算模組320及績效回溯扣除模組330處理完畢後,輸出結果包含將正項績效訂單明細、正項績效數值、負項績效訂單明細、扣除正項績效數值。其中輸出結果包含的特徵資訊可包括績效指標代碼、規則代碼、日期、通路、門市代碼、員工代碼、實績值、訂單編號或關聯訂單編號。除了有助於後續可進一步總結實績值與目標值進行比對外,亦利於追蹤訂單相互影響關係,由於包含了規則代碼,更有利於進一步從中發掘使用者消費習慣及行為。After the
如圖5所示,圖5為本發明之規則引擎350運行時的流程圖。As shown in FIG. 5, FIG. 5 is a flowchart of the
規則引擎350啟動後,在步驟S501,先取得生效的績效項目。接著,在步驟S502,逐項取得對應的績效指標項目及績效樣版規則,其中績效樣版規則所關聯的特徵包含績效代碼、樣板代碼、通路屬性、規則型態、規則、權限或引用。在步驟S503,判斷該規則是否引用自其他規則,若是,則在步驟S504取得所引用的其他規則以作為該規則,若否,則使用該規則。接著,在步驟S505,根據規則內容取得對應的規則參數。在步驟S506,根據規則參數定義查詢通路、業務、產品或服務設定。在步驟S507,對該規則進行規則重組。舉例來說,可在藉由規則參數查詢通路、業務、產品或服務設後以新的參數取代規則參數。在步驟S508,輸出該規則。After the
如圖6所示,圖6為本發明之權重運算模組360運行時的流程圖。首先,在步驟S601,取得績效運算模組320及績效回溯扣除模組330處理完畢後的績效指標。在步驟S602,計算各項績效指標的達成率並轉換該達成率為重要性。例如,以績效指標01~05為例,請參考表二: A 目標值:通常由管理階層定義各績效預期達成數 B 實際值:由本系統統計得出之績效結果 C 達成率:公式為 實際值/目標值 以百分率表示。 D 重要性:由達成率低到高排序 1~n。1表達成率最低,往後遞加。 表二
以績效01與績效02比較,重要性差距為1(3-2),將其尺度轉換為3(表四:註一);如為績效01與績效03比較,其重要性差距為-2(3-5),轉換下表為1/5(表四:註二)。 表四
系統運算完所有績效之比較後,在步驟S604,針對轉換後的評估尺度做幾何平均數之運算,計算公式為 After the system has calculated all the performance comparisons, in step S604, the geometric mean is calculated for the converted evaluation scale, and the calculation formula is
在步驟S605,根據該幾何平均數計算權重結果。具體來說,以表四之(a)列計算為下(1*3*1/5*5*7)開5次方得出表四之E欄結果,依序計算完所有績效之幾何平均值後,將之總和,並運算出各績效之比率得出權重各E欄除以sum(E欄),得出F欄。In step S605, the weight result is calculated according to the geometric mean. Specifically, calculate the result of column E of Table 4 as the following (1*3*1/5*5*7) to the power of column E in Table 4 and calculate the geometric average of all performance in sequence After the value, sum the total and calculate the ratio of each performance to get the weight of each E column divided by sum (column E) to get column F.
系統每日或每月依各項績效項目之績效值,經由上述運算得出對應權重,即可提供企業管理階層參考以決定多個產品組合間的相對重要性,得以重新嘗試調整產品組合,例如將數項權重高的產品重新包裝成一個新的產品組合包,或是將數項權重高的產品搭配少量權重低的產品包裝成一個新的產品組合包,以客觀的方式重新建立產品組合以刺激銷售。The system obtains the corresponding weights based on the performance values of various performance items on a daily or monthly basis through the above calculations, which can provide corporate management level reference to determine the relative importance of multiple product portfolios, and can retry to adjust the product portfolio, for example Repackage several high-weight products into a new product combination package, or combine several high-weight products with a small amount of low-weight products into a new product combination package, and re-establish the product combination in an objective way. Stimulate sales.
特點及功效Features and effects
本發明所提供之一種具產品組合權重建議之銷售績效統計系統及方法,與其他習用技術相互比較時,更具有下列之優點:The sales performance statistical system and method provided by the present invention with product portfolio weight suggestions has the following advantages when compared with other conventional technologies:
1. 本發明可依照組織目標自行定義產品組合績效指標項目,並對應多項正項績效及負項回溯扣除規則,同一項績效指標可根據不同通路特性及業務型態,針對通路、業務、產品及服務等屬性進行不對應規則設定,適用於複雜的產品及服務組合。1. The invention can define product portfolio performance index items according to organizational goals, and correspond to multiple positive performance and negative retrospective deduction rules. The same performance index can be based on different channel characteristics and business types, targeting channels, business, products and Attributes such as services are set without corresponding rules and are applicable to complex product and service combinations.
2. 本發明將通路、產品及服務等屬性自規則樣板中抽離,且樣板間規則還可設定權限為公有或私有,公有的樣板可相互引用管理方便且擴充性佳,若需異動,可動態調整設定參數並載入新的設定值即可。2. The present invention separates attributes such as channels, products and services from the rule template, and the rules between the templates can also be set to be public or private. The public templates can be referenced to each other for convenient management and good scalability. Dynamically adjust the setting parameters and load new setting values.
3. 本發明維運上各個模組可獨立執行互不影響,以自動化方式進行績效運算,亦可手動指定日期重新計算,系統會刪除指定日期資料後依據績效項目規則對應關係後重新計算,並考量回溯扣除規則避免資料重複扣除,維運及管理簡易。3. Each module in the maintenance of the present invention can be independently executed without affecting each other, and can perform performance calculations in an automated manner. It can also be recalculated manually by specifying the date. The system will delete the specified date data and recalculate according to the corresponding relationship of the performance item rules Considering the retrospective deduction rules to avoid repeated deduction of data, easy maintenance and management.
4. 本發明之統計結果除了門市人員及訂單等一般資訊外,由於包含相關規則關聯,因此除了能提供其他系統如報表系統、薪資系統及績效系統等基礎關鍵資料,以進一步進行目標值比對、權重加乘或獎懲制度等運用,落實績效追蹤、改善及管理之外,也能更精準掌握消費者的消費行為,更可作為通路拓點前的適當性評估。4. In addition to general information such as store personnel and orders, the statistical results of the present invention include related rules and associations, so in addition to providing other systems such as reporting systems, salary systems and performance systems, basic key data for further comparison of target values , Weight multiplication or reward and punishment system, etc., in addition to the implementation of performance tracking, improvement and management, it can also more accurately grasp the consumer's consumption behavior, and can also be used as an appropriate assessment before the expansion of the channel.
5. 本發明運用層級分析法,能根據績效結果進行運算,並給予各項績效指標不同權重,提供決定多個產品組合間的相對重要性,可協助企業管理單位能客觀地制訂績效指標,將焦點集中在影響最大的作業活動並從中構思新產品的組合以創造出更大價值。5. The present invention uses a hierarchical analysis method, which can perform calculations based on performance results, and give different weights to various performance indicators, providing the determination of the relative importance of multiple product portfolios, which can assist enterprise management units to objectively formulate performance indicators, will The focus is on the most influential work activities and from which new product combinations are conceived to create greater value.
基於上述,本發明係揭露一種具產品組合權重建議之銷售績效統計系統及方法,特別係指可適用於多元銷售通路、以及複雜的產品及服務組合等不同特性,根據訂單銷售資料及自訂的正負項產品組合不對應的銷售績效指標,每日計算門市人員達成績效數值,以細顆粒度的方式進行成效追蹤,更透過層級分析法,自動化產生產品組合權重建議的系統與方法,可反饋不同面向的產品包裝建議,避免一般制定銷售績效指標時因主觀認定而造成的涵蓋度缺失,管理者將得以客觀的方式重新修正產品及銷售指標,發展出能創造更大效益的產品組合以因應市場需求。Based on the above, the present invention discloses a sales performance statistical system and method with product portfolio weight recommendations, in particular, it can be applied to multiple sales channels, and complex products and service portfolios with different characteristics, according to order sales data and customized The sales performance indicators that do not correspond to the positive and negative product portfolios, calculate the performance values of the store personnel daily, track the effectiveness in a fine-grained manner, and also use the hierarchical analysis method to automatically generate the product portfolio weight recommendation system and method, which can feedback different Oriented product packaging recommendations to avoid the lack of coverage caused by subjective identification when formulating sales performance indicators, managers will be able to re-modify products and sales indicators in an objective way, and develop product portfolios that can create greater benefits to meet the market demand.
上列詳細說明係針對本發明之一可行實施例之具體說明,惟該實施例並非用以限制本發明之專利範圍,凡未脫離本發明技藝精神所為之等效實施或變更,均應包含於本案之專利範圍中。The above detailed description is a specific description of a feasible embodiment of the present invention, but this embodiment is not intended to limit the patent scope of the present invention, and any equivalent implementation or change without departing from the technical spirit of the present invention should be included in The patent scope of this case.
雖然本發明已以實施例揭露如上,然其並非用以限定本發明,任何所屬技術領域中具有通常知識者,在不脫離本發明的精神和範圍內,當可作些許的更動與潤飾,故本發明的保護範圍當視後附的申請專利範圍所界定者為準。Although the present invention has been disclosed as above with examples, it is not intended to limit the present invention. Any person with ordinary knowledge in the technical field can make some changes and modifications without departing from the spirit and scope of the present invention. The scope of protection of the present invention shall be subject to the scope defined in the appended patent application.
10‧‧‧處理器
30‧‧‧儲存媒體
100‧‧‧訂單受理系統群
200‧‧‧資料庫
300‧‧‧銷售績效統計系統
310‧‧‧定時觸發及維運模組
320‧‧‧績效運算模組
330‧‧‧績效回溯扣除模組
340‧‧‧績效指標項目及規則管理模組
350‧‧‧規則引擎
3501‧‧‧通路設定
3502‧‧‧產品設定
3503‧‧‧服務設定
3504‧‧‧規則參數
360‧‧‧權重運算模組
S201、S202、S203、S204、S205、S206、S207、S208、S209、S210、S301、S302、S303、S304、S305、S306、S307、S308、S309、S401、S402、S403、S404、S405、S406、S407、S408、S409、S410、S411、S412、S501、S502、S503、S504、S505、S506、S507、S508、S601、S602、S603、S604、S605‧‧‧步驟10‧‧‧
圖1為本發明之銷售績效統計系統及其外部之資料庫和訂單受理系統群的示意圖。 圖2為本發明之銷售績效統計方法的流程圖。 圖3為本發明之績效運算模組運行時的流程圖。 圖4為本發明之績效回溯扣除模組運行時的流程圖。 圖5為本發明之規則引擎運行時的流程圖。 圖6為本發明之權重運算模組運行時的流程圖。FIG. 1 is a schematic diagram of the sales performance statistical system of the present invention and its external database and order acceptance system group. FIG. 2 is a flowchart of the sales performance statistical method of the present invention. FIG. 3 is a flow chart of the performance calculation module of the present invention during operation. FIG. 4 is a flowchart of the performance retroactive deduction module of the present invention. FIG. 5 is a flowchart of the rule engine of the present invention when it runs. FIG. 6 is a flowchart of the operation of the weight calculation module of the present invention.
310‧‧‧定時觸發及維運模組 310‧‧‧Timing trigger and maintenance module
S201、S202、S203、S204、S205、S206、S207、S208、S209、S210‧‧‧步驟 S201, S202, S203, S204, S205, S206, S207, S208, S209, S210
Claims (6)
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
TW107134665A TWI681349B (en) | 2018-10-01 | 2018-10-01 | Sales performance statistics system with product combination weight recommendation and method thereof |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
TW107134665A TWI681349B (en) | 2018-10-01 | 2018-10-01 | Sales performance statistics system with product combination weight recommendation and method thereof |
Publications (2)
Publication Number | Publication Date |
---|---|
TWI681349B true TWI681349B (en) | 2020-01-01 |
TW202014959A TW202014959A (en) | 2020-04-16 |
Family
ID=69942398
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
TW107134665A TWI681349B (en) | 2018-10-01 | 2018-10-01 | Sales performance statistics system with product combination weight recommendation and method thereof |
Country Status (1)
Country | Link |
---|---|
TW (1) | TWI681349B (en) |
Citations (6)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20130191214A1 (en) * | 2004-05-20 | 2013-07-25 | Manyworlds, Inc. | Adaptive Product Bundling and Pricing System and Method |
CN104636950A (en) * | 2013-11-07 | 2015-05-20 | 财团法人资讯工业策进会 | Group object commodity recommendation system and method |
TWM505023U (en) * | 2015-04-02 | 2015-07-11 | Ta Hwa University Of Science And Technology | Multiple criteria decision making device for personalized customer relationship management |
US20170278173A1 (en) * | 2016-03-25 | 2017-09-28 | International Business Machines Corporation | Personalized bundle recommendation system and method |
CN107767152A (en) * | 2016-08-16 | 2018-03-06 | 平安科技(深圳)有限公司 | Product purchase intention analysis method and server |
TWI626609B (en) * | 2014-01-16 | 2018-06-11 | Chunghwa Telecom Co Ltd | Production method and system for personal product and vaccine purchase combination |
-
2018
- 2018-10-01 TW TW107134665A patent/TWI681349B/en active
Patent Citations (6)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20130191214A1 (en) * | 2004-05-20 | 2013-07-25 | Manyworlds, Inc. | Adaptive Product Bundling and Pricing System and Method |
CN104636950A (en) * | 2013-11-07 | 2015-05-20 | 财团法人资讯工业策进会 | Group object commodity recommendation system and method |
TWI626609B (en) * | 2014-01-16 | 2018-06-11 | Chunghwa Telecom Co Ltd | Production method and system for personal product and vaccine purchase combination |
TWM505023U (en) * | 2015-04-02 | 2015-07-11 | Ta Hwa University Of Science And Technology | Multiple criteria decision making device for personalized customer relationship management |
US20170278173A1 (en) * | 2016-03-25 | 2017-09-28 | International Business Machines Corporation | Personalized bundle recommendation system and method |
CN107767152A (en) * | 2016-08-16 | 2018-03-06 | 平安科技(深圳)有限公司 | Product purchase intention analysis method and server |
Also Published As
Publication number | Publication date |
---|---|
TW202014959A (en) | 2020-04-16 |
Similar Documents
Publication | Publication Date | Title |
---|---|---|
US11055731B2 (en) | Parallel processing historical data | |
US10592811B1 (en) | Analytics scripting systems and methods | |
US11995062B2 (en) | System and method for improved data consistency in data systems including dependent algorithms | |
US7360697B1 (en) | Methods and systems for making pricing decisions in a price management system | |
US10102235B2 (en) | Method and system for providing business intelligence data | |
US11170391B2 (en) | Method and system for validating ensemble demand forecasts | |
US11373199B2 (en) | Method and system for generating ensemble demand forecasts | |
US11295324B2 (en) | Method and system for generating disaggregated demand forecasts from ensemble demand forecasts | |
US9235608B2 (en) | Database performance analysis | |
US8548954B2 (en) | Archiving system for massive databases using pre-computed data lifecycles | |
JP2017072870A (en) | Profit and loss forecasting device and profit and loss forecasting program | |
CN112036631A (en) | Purchasing quantity determination method, device, equipment and storage medium | |
JP2019079104A (en) | Data analysis system and creation method of measures | |
TWI681349B (en) | Sales performance statistics system with product combination weight recommendation and method thereof | |
WO2020086872A1 (en) | Method and system for generating ensemble demand forecasts | |
JP6242362B2 (en) | Profit / loss prediction apparatus and profit / loss prediction program | |
JP7264731B2 (en) | API plan prediction system and API plan prediction method | |
US20140304031A1 (en) | Method and system for performing analysis of item order frequency | |
US20050097065A1 (en) | System and method for analyzing relationships between sourcing variables | |
US12002063B2 (en) | Method and system for generating ensemble demand forecasts | |
JP2004252710A (en) | Cost profit management system, method and program | |
WO2022034719A1 (en) | Supply–demand planning device and supply–demand planning method | |
US20200160272A1 (en) | Human resource capital relocation system | |
KŘÍŽ | Business Intelligence řešení pro společnost 1188 | |
JP2005301396A (en) | Integrated sales management cooperation system and method |