TWI680419B - Information push broadcasting system and management control method for payment using mobile device - Google Patents
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Abstract
本發明係一種利用行動裝置進行支付的信息推播系統及管控方法,主要係由一個以上安裝有專屬應用程式(APP)的行動裝置透過網路與一信息管理伺服器連結,並進行資料交換,使用者持該行動裝置至一商家進行消費後,會收到該信息管理伺服器發送的一推播資訊;當使用者透過該APP登入一推播設定平台,並於該推播設定平台上編輯、調整或安排一專屬推播格式,以產生一個人化支付信息資訊,該行動裝置將該個人化支付信息資訊回傳至該信息管理伺服器後,於使用者至該商家進行消費時,均會收到一含個人化支付信息資訊的推播資訊,以達到提升提示效果的目的。 The invention relates to an information pushing and broadcasting system and a management control method for payment using a mobile device, which are mainly connected to an information management server through a network by one or more mobile devices installed with an exclusive application program (APP) and exchange data. After the user holds the mobile device to a merchant for consumption, he will receive a push message sent by the information management server; when the user logs in to a push setting platform through the APP and edits on the push setting platform , Adjust or arrange an exclusive push format to generate a personalized payment information, the mobile device will return the personalized payment information to the information management server, and when the user makes a purchase at the merchant, it will Receive a push message with personalized payment information to achieve the purpose of improving the reminder effect.
Description
本發明係關於一種信息推播系統及方法,尤指一種利用行動裝置進行支付的信息推播系統及管控方法。 The present invention relates to an information push broadcast system and method, and more particularly to an information push broadcast system and management control method using mobile devices for payment.
科技日新月異,過去客服人員或銷售人員透過網路發送簡訊給使用者,主要目的是為了讓更多使用者看到簡訊中的廣告內容,企業為了要發展業務、節省開銷、提高效益,便會透過此方式進行訊息的廣傳發送。 Technology is changing with each passing day. In the past, customer service staff or sales staff sent text messages to users via the Internet. The main purpose was to allow more users to see the advertising content in the text message. In order to develop business, save costs, and improve efficiency, companies would use This method is used to broadcast the message.
自從網際網路、電子商務蓬勃發展後,發送訊息的管道已經不僅僅侷限在手機簡訊而已,例如社交通訊平台、網路社群平台、APP行動推播等,業者也看好推播技術所能帶來的商機、效益。 Since the rapid development of the Internet and e-commerce, the channels for sending messages have not only been limited to mobile phone text messages, such as social communication platforms, online social platforms, APP mobile push broadcast, etc., and industry players are also optimistic about the push broadcast technology. Business opportunities and benefits.
然而,就現有技術而言,推播的訊息、管道、方式、媒介越來越多,手機的使用者對於推播訊息感興趣的程度卻日益減少,甚至大量制式化的推播訊息湧入手機APP中,已經讓使用者對各種制式化的推播訊息感到麻木、忽視,因此,對於現有技術而言,業者如何能夠提升使用者對於推播訊息產生的興趣,以及提升對於推播訊息的接受度,確實有待進一步提出更佳解決方案的必要性。 However, as far as the current technology is concerned, more and more messages, channels, methods, and media are being broadcasted, and mobile phone users are increasingly less interested in pushing messages, and even a large number of standardized push messages are pouring into mobile phones. In the APP, users have been numb and neglected to various types of push messages. Therefore, for the existing technology, how can the industry increase the user's interest in push messages and the acceptance of push messages? The need for further solutions is indeed needed.
有鑑於上述現有技術之不足,本發明的主要目的在於提供一種利用行動裝置進行支付的信息推播系統及管控方法,其透過令使用者收到出自於自己創作之格式的專屬推播訊息,以提升提示效果,並提升使用者對推播訊息的興趣,以及提升對推播訊息的接受度。 In view of the above-mentioned shortcomings of the prior art, the main purpose of the present invention is to provide an information push broadcast system and management control method for making payment using a mobile device. By enabling users to receive exclusive push messages from the format created by themselves, Improve the effectiveness of prompts, increase user interest in push messages, and increase acceptance of push messages.
為達成上述目的所採取的主要技術手段係令前述利用行動裝置進行支付的信息推播管控方法,係由一個以上安裝有專屬應用程式(APP)的行動裝置透過網路與一信息管理伺服器交換資料,使用者持該行動裝置能夠收到該信息管理伺服器發送的一推播資訊,並且該方法主要係由該行動裝置執行以下步驟:登入一推播設定平台;編輯、調整或安排一專屬推播格式;產生一個人化支付信息資訊,並發送到該信息管理伺服器;當收到一含個人化支付信息資訊的推播資訊,則進行即時提醒。 The main technical means adopted to achieve the above purpose is to make the aforementioned information push-control method for payment using mobile devices, which is exchanged with an information management server by more than one mobile device installed with a dedicated application (APP) through the network. Data, the user holding the mobile device can receive a push message sent by the information management server, and the method mainly executes the following steps by the mobile device: login to a push setting platform; edit, adjust or arrange an exclusive Push broadcast format; Generate a personalized payment information and send it to the information management server; when a push broadcast containing personalized payment information is received, an instant reminder is performed.
由上述方法可知,當使用者持該行動裝置進行消費之前,或者消費之後,或者沒有消費時,均可透過該行動裝置的APP登入該推播設定平台,於該推播設定平台上提供編輯、調整或安排訊息之功能,並根據該專屬推播格式產生該個人化支付信息資訊,當使用者再次消費後,將即時收到出自於自己創作之含個人化支付信息資訊的推播資訊,並由該行動裝置的APP進行即時提醒,透過此方式可達到提升提示效果、提升使用者對推播訊息的興趣以及提升對推播訊息的接受度的目的。 It can be known from the above method that when a user holds the mobile device for consumption, after consumption, or when no consumption is made, he can log in to the push setting platform through the mobile device APP, and provide editing, Adjust or arrange the function of the message, and generate the personalized payment information according to the exclusive push broadcast format. When the user consumes again, he will immediately receive the push broadcast information containing the personalized payment information created by himself, and The mobile device's APP provides real-time reminders. In this way, the purpose of improving the prompt effect, increasing the user's interest in the push message, and increasing the acceptance of the push message can be achieved.
為達成上述目的所採取的又一主要技術手段係令前述利用行動裝置進行支付的信息推播系統包括:一信息管理伺服器,係與網路連結,並儲存有多數預設的推播資訊;一個以上的行動裝置,係安裝有一專屬應用程式(APP),並透過網路與該信息管理伺服器進行資料交換,且該行動裝置能收到該信息管理伺服器發送的一即時的推播資訊;其中,由該專屬應用程式提供一推播設定平台,並於該推播設定平台上提供一編輯訊息功能、一調整訊息功能或一安排訊息功能以製作一專屬推播格 式,並產生一個人化支付信息資訊,由該行動裝置將該個人化支付信息資訊回傳至該信息管理伺服器;當收到一含個人化支付信息資訊的推播資訊,則進行即時提醒。 Another main technical method adopted to achieve the above-mentioned purpose is to make the aforementioned information push system using mobile devices for payment include: an information management server, which is connected to the network and stores most of the preset push information; More than one mobile device is installed with a dedicated application (APP) and exchanges data with the information management server through the network, and the mobile device can receive an instant push message sent by the information management server ; Among them, the exclusive application provides a push setting platform, and an edit message function, an adjustment message function, or an arrangement message function is provided on the push setting platform to create an exclusive push frame And generate a personalized payment information, and the mobile device returns the personalized payment information to the information management server; when a push message containing the personalized payment information is received, an instant reminder is performed.
根據上述構造,使用者持該行動裝置,可在進行消費之前,或者消費之後,或者沒有消費時,均可透過該行動裝置的APP登入該推播設定平台,於該推播設定平台上進行編輯、調整或安排訊息以製作該專屬推播格式,並根據該專屬推播格式產生該個人化支付信息資訊,當使用者再次消費或者還未消費時,均能即時收到出自於自己創作之含個人化支付信息資訊的推播資訊,並由該行動裝置進行即時提醒,透過此方式可達到提升提示效果、提升使用者對推播訊息的興趣以及提升對推播訊息的接受度的目的。 According to the above structure, the user holding the mobile device can log in to the push setting platform through the APP of the mobile device before or after consumption, or when there is no consumption, and edit on the push setting platform. , Adjust or arrange the message to produce the exclusive push format, and generate the personalized payment information according to the exclusive push format, when the user consumes again or has not consumed, they can immediately receive the content from their own creation Personalized push information of payment information and real-time reminders from the mobile device can be used to achieve the purpose of improving the prompting effect, increasing the user's interest in the push message, and increasing the acceptance of the push message.
10‧‧‧行動裝置 10‧‧‧ mobile device
20‧‧‧信息管理伺服器 20‧‧‧ Information Management Server
30‧‧‧商家 30‧‧‧Business
圖1 係本發明一較佳實施例的系統架構示意圖。 FIG. 1 is a schematic diagram of a system architecture according to a preferred embodiment of the present invention.
圖2 係本發明一較佳實施例的一應用狀態示意圖。 FIG. 2 is a schematic diagram of an application state of a preferred embodiment of the present invention.
圖3 係本發明一較佳實施例的另一應用狀態示意圖。 FIG. 3 is a schematic diagram of another application state of a preferred embodiment of the present invention.
圖4 係本發明一較佳實施例的一信息推播管控方法流程圖。 FIG. 4 is a flowchart of an information push management method according to a preferred embodiment of the present invention.
圖5 係本發明一較佳實施例的再一信息推播管控方法流程圖。 FIG. 5 is a flowchart of another information push management method according to a preferred embodiment of the present invention.
圖6 係本發明一較佳實施例的另一信息推播管控方法流程圖。 FIG. 6 is a flowchart of another information push management method according to a preferred embodiment of the present invention.
關於本發明利用行動裝置進行支付的信息推播系統之較佳實施例,請參考圖1所示,其包括一個以上的行動裝置10、一信息管理伺服器20,該信息管理伺服器20與網路連結,並儲存有多數預設的推播資訊;該行動裝置10係安裝有一專屬應用程式(APP),並透過網路與該信息管理伺服器20進行資料交換;於本較佳實施例中,該行動裝置10包括一智慧型手機、一平板電 腦、一筆記型電腦或一智慧型電視,而且該信息管理伺服器20係可透過網路與多數的行動裝置10連結,對推播資訊進行管理。 Regarding the preferred embodiment of the information pushing and broadcasting system using the mobile device for payment according to the present invention, please refer to FIG. 1, which includes more than one mobile device 10 and an information management server 20. The information management server 20 and the network The mobile device 10 is installed with a dedicated application program (APP) and exchanges data with the information management server 20 through the network; in this preferred embodiment, , The mobile device 10 includes a smart phone, a tablet Brain, a notebook computer or a smart TV, and the information management server 20 can be connected to most mobile devices 10 through the network to manage push information.
該行動裝置10可在進入一商家30進行消費之前,或者進入該商家30進行消費之後,或者是沒有在進行任何消費時,均能夠收到該信息管理伺服器20發送的一即時的推播資訊;當使用者預設定自己專屬的推播資訊時,係先於該行動裝置10上執行該APP,並由該APP提供一推播設定平台,該推播設定平台上提供一編輯訊息功能、一調整訊息功能或一安排訊息功能;於本較佳實施例中,透過該編輯訊息功能、該調整訊息功能或該安排訊息功能,能夠提供在一編排頁面上,直接編輯、調整或安排該專屬推播格式,進一步的對標題/內容進行編輯、對內容頁格式安排、或者對標題/內容字體粗細/大小/顏色進行調整。 The mobile device 10 can receive an instant push message sent by the information management server 20 before entering the merchant 30 for consumption, or after entering the merchant 30 for consumption, or without any consumption. ; When a user presets his own push broadcast information, the APP is first executed on the mobile device 10, and the APP provides a push broadcast setting platform, which provides an edit message function, a An adjustment message function or an arrangement message function; in the preferred embodiment, through the edit message function, the adjustment message function, or the arrangement message function, it can be provided on a layout page to directly edit, adjust or arrange the exclusive push function Broadcast format, further edit the title / content, arrange the content page format, or adjust the title / content font thickness / size / color.
當使用者登入該推播設定平台,並透過編輯、調整或安排訊息以製作一專屬推播格式,並產生一個人化支付信息資訊,由該行動裝置10將該個人化支付信息資訊回傳至該信息管理伺服器20;之後,每次當業者透過該信息管理伺服器20對所有使用者的行動裝置10發送推播資訊時,所有的使用者都會透過該行動裝置10的APP收到出自於自己創作之一含個人化支付信息資訊的推播資訊,並且由該行動裝置10進行即時提醒,透過此方式提升提示效果、提升使用者對推播訊息的興趣以及提升對推播訊息的接受度。 When a user logs in to the push setting platform, and edits, adjusts, or arranges a message to create a dedicated push format, and generates a personalized payment information, the mobile device 10 returns the personalized payment information to the Information management server 20; thereafter, every time an operator sends push information to the mobile devices 10 of all users through the information management server 20, all users will receive their own messages through the APP of the mobile device 10. One of the creations is push information that contains personalized payment information information, and the mobile device 10 provides real-time reminders. In this way, the prompt effect is improved, the user's interest in the push message is increased, and the acceptance of the push message is enhanced.
為說明本發明之較佳實施例的具體應用方式,請參考圖2、3所示,於該APP的推播設定平台上,進一步提供一啟/閉佈告欄功能、一啟/閉重要通知功能、一啟/閉優惠通知功能、一啟/閉入帳通知功能;其中,如圖2所示,該啟/閉佈告欄功能係用於開啟或關閉一廣發訊息,所有使用者的該行動裝置10都會收到,如活動公告、系統維護作業,新註冊用戶可看到佈告欄內容;該啟/閉重要通知功能係用於開啟或關閉一重要訊息,如註冊、卡片生 命週期通知;該啟/閉優惠通知功能係用於開啟或關閉一優惠訊息,如得獎通知、活動序號發送;如圖3所示,該啟/閉入帳通知功能係用於開啟或關閉一入帳訊息(例如”XXX,您有一筆入帳通知”),使用者點選該入帳訊息後,可直接展開更多的通知資訊(例如查詢餘額),該通知訊息包括文字、符號、圖片、超連結。 In order to explain the specific application method of the preferred embodiment of the present invention, please refer to FIG. 2 and FIG. 3. On the push setting platform of the APP, an opening / closing bulletin board function and an opening / closing important notification function are further provided. , An opening / closing offer notification function, and an opening / closing account notification function; of which, as shown in FIG. 2, the opening / closing notice board function is used to open or close a broadcast message for all users of the mobile device 10 will be received, such as event announcements, system maintenance operations, new registered users can see the contents of the bulletin board; this important notification function is used to open or close an important message, such as registration, card generation Life cycle notification; the opening / closing offer notification function is used to open or close an offer message, such as a prize notification, event serial number sending; as shown in Figure 3, the opening / closing account notification function is used to open or close A credit information (such as "XXX, you have a credit notification"). After clicking the credit information, the user can directly expand more notification information (such as querying the balance). The notification message includes text, symbols, Pictures, hyperlinks.
進一步的,該廣發訊息、該重要訊息、該優惠訊息均可包括文字、符號、圖片、超連結;該行動裝置10進行即時提醒的方式,可以透過該APP上預設的一音效訊息或者從該信息管理伺服器20提供的另一音效訊息,由該行動裝置10根據該音效訊息直接播放一提醒音訊,以進一步提升推播訊息的提示效果。 Further, the Guangfa message, the important message, and the offer message can all include text, symbols, pictures, hyperlinks; the way for the mobile device 10 to perform real-time reminders can be through a sound effect message preset on the APP or from the Another sound effect message provided by the information management server 20 is used by the mobile device 10 to directly play a reminder sound according to the sound effect message, so as to further improve the prompt effect of the push message.
根據本發明上述較佳實施例的說明及具體的應用方式,可歸納出一利用行動裝置進行支付的信息推播管控方法,主要係由一個以上安裝有專屬應用程式(APP)的行動裝置10透過網路與該信息管理伺服器20交換資料,使用者持該行動裝置10能夠收到該信息管理伺服器20發送的一推播資訊,如圖4所示,並且該方法主要係由該行動裝置10執行以下步驟:執行該行動裝置10的專屬應用程式(APP)(S41);登入一推播設定平台(S42);編輯、調整或安排一專屬推播格式(S43);產生一個人化支付信息資訊,並發送到該信息管理伺服器(S44);當該行動裝置10收到一含個人化支付信息資訊的推播資訊,則進行即時提醒(S45)。 According to the description and specific application methods of the above-mentioned preferred embodiments of the present invention, an information push management method for payment using a mobile device can be summarized, which is mainly transmitted by more than one mobile device 10 with a dedicated application (APP) installed. The network exchanges data with the information management server 20, the user holding the mobile device 10 can receive a push message sent by the information management server 20, as shown in FIG. 4, and the method is mainly performed by the mobile device 10 execute the following steps: execute the exclusive application (APP) (S41) of the mobile device 10; log in to a push setting platform (S42); edit, adjust or arrange a dedicated push format (S43); generate a personalized payment information Information and send it to the information management server (S44); when the mobile device 10 receives a push message containing personalized payment information information, it will perform an instant reminder (S45).
於本較佳實施例中,當上述步驟執行至前述「登入一推播設定平台(S42)」之步驟,該方法更包括以下子步驟:提供一啟/閉佈告欄功能(S421),以開啟或關閉一廣發訊息; 提供一啟/閉重要通知功能(S422),以開啟或關閉一重要訊息;提供一啟/閉優惠通知功能(S423),以開啟或關閉一優惠訊息;提供一啟/閉入帳通知功能(S424),以開啟或關閉一入帳訊息。 In this preferred embodiment, when the above steps are performed to the aforementioned step of "logging in to a push setting platform (S42)", the method further includes the following sub-steps: providing an open / close bulletin board function (S421) to open Or close a broadcast message; Provide an opening / closing important notification function (S422) to enable or disable an important message; provide an opening / closing preferential notification function (S423) to enable or disable an preferential message; provide an opening / closing account notification function ( S424) to turn on or off an accounting message.
於本較佳實施例中,當上述步驟執行至前述「當該行動裝置10收到一含個人化支付信息資訊的推播資訊,則進行即時提醒(S45)」之步驟,該方法更包括以下子步驟: 由該行動裝置10透過其專屬應用程式(APP)預設的一音效訊息,或者從該信息管理伺服器20提供另一音效訊息,並根據該音效訊息直接播放一提醒音訊。 In the preferred embodiment, when the above steps are performed to the aforementioned step "When the mobile device 10 receives a push message containing personalized payment information information, a real-time reminder (S45)" is performed. The method further includes the following: Sub-steps: A sound effect message preset by the mobile device 10 through its exclusive application (APP), or another sound effect message is provided from the information management server 20, and a reminder sound is directly played according to the sound effect message.
本發明係當使用者消費或者還未消費時,均能即時收到出自於自己創作之含個人化支付信息資訊的推播資訊,並由該行動裝置10進行即時提醒,透過此方式以產生提升提示效果、提升使用者對推播訊息的興趣以及提升對推播訊息的接受度的效果。 In the present invention, when a user consumes or has not yet consumed, he can immediately receive push broadcast information including personalized payment information created by himself and be instantly reminded by the mobile device 10. In this way, the promotion is generated The effect of prompting, increasing user interest in push messages, and increasing acceptance of push messages.
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TWM549925U (en) * | 2017-05-31 | 2017-10-01 | 彰化商業銀行股份有限公司 | Account transaction notification system |
TWM566866U (en) * | 2018-04-27 | 2018-09-11 | 臺灣行動支付股份有限公司 | Information pushing system for payment using mobile devices |
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US20150288799A1 (en) * | 2008-09-25 | 2015-10-08 | Visa International Service Association | Systems and methods for sorting alert and offer messages on a mobile device |
TWM511072U (en) * | 2015-07-07 | 2015-10-21 | Univ Shu Te | Cloud push service system |
TWM549925U (en) * | 2017-05-31 | 2017-10-01 | 彰化商業銀行股份有限公司 | Account transaction notification system |
TWM566866U (en) * | 2018-04-27 | 2018-09-11 | 臺灣行動支付股份有限公司 | Information pushing system for payment using mobile devices |
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