TWI656792B - Method of playing interactive videos across platforms - Google Patents

Method of playing interactive videos across platforms Download PDF

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TWI656792B
TWI656792B TW106129585A TW106129585A TWI656792B TW I656792 B TWI656792 B TW I656792B TW 106129585 A TW106129585 A TW 106129585A TW 106129585 A TW106129585 A TW 106129585A TW I656792 B TWI656792 B TW I656792B
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electronic device
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video content
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沈國曄
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
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    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815—Electronic shopping
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/8166—Monomedia components thereof involving executable data, e.g. software
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot

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  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
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Abstract

互動影片具有互動元件可顯示於影片內容中，互動元件被觸發時會執行互動回應，播放互動影片時傳送依據影片內容與互動元件產生的自定格式檔案到電子裝置。播放互動影片的方法包括提供互動影片的連結網址，當接獲電子裝置開啟連結網址時，傳送自定格式檔案到電子裝置，電子裝置再使用自定格式讀取程式播放影片內容。因此，透過傳送自定格式檔案可跨平台播放互動影片。The interactive video has interactive components that can be displayed in the video content. When the interactive component is triggered, it performs an interactive response. When the interactive video is played, it sends a custom format file generated based on the video content and the interactive component to the electronic device. The method for playing an interactive video includes providing a link URL of the interactive video. When the link URL of the electronic device is opened, a file of a custom format is sent to the electronic device, and the electronic device uses the custom format reader to play the video content. As a result, interactive videos can be played across platforms by sending custom format files.

Description

跨平台播放互動影片之方法Method for playing interactive videos across platforms

本發明相關於一種播放互動影片之方法，特別是關於一種跨平台播放互動影片之方法。The present invention relates to a method for playing interactive videos, and more particularly to a method for playing interactive videos across platforms.

影片分享網站的高人氣與高流量，帶給企業在行銷與推廣商品時多了一種新契機。伴隨著影片分享網站的廣告模式，例如在影片正式播放前先播放一段廣告，或在播放器下方插入橫幅廣告，然而，這兩種廣告方式的效果並不明顯，因為毫無關聯的置入廣告，除了無法激起購買興趣，更會遮住甚至影響了整個觀看的畫面，不管是播放前的廣告或是下方的橫幅廣告，幾乎都是被迅速關閉。The high popularity and high traffic of video sharing websites has provided companies with a new opportunity when marketing and promoting products. Accompanying the advertising mode of video sharing websites, such as playing an advertisement before the video is officially played, or inserting a banner ad below the player, however, the effect of these two advertising methods is not obvious, because the ads are placed without any correlation In addition to not being able to arouse purchase interest, it will even block or even affect the entire viewing screen. Whether it is a pre-play ad or a banner ad below, it is almost all quickly closed.

另有一種新型態的模式，稱為互動影片，互動影片是將互動元件顯示於影片內容中，於觀看互動影片時可直接點選觸發互動元件，獲得影片中的商品資訊甚至直接購買商品等動作。互動影片的優點是商品資訊與影片內容有很強的關聯，依據影片內容加入的互動元件，就像是客製化廣告，容易打動觀看者，互動效果也增添了觀看的趣味。Another new mode is called interactive video. Interactive video displays interactive components in the video content. When watching interactive videos, you can directly click to trigger interactive components, get product information in the video, or even purchase products directly. action. The advantage of interactive videos is that the product information has a strong correlation with the video content. The interactive components added based on the video content are like customized advertisements, which are easy to impress viewers, and the interactive effect adds to the fun of watching.

對於有趣的影片，觀看者很自然地會利用各種通訊程式分享給朋友。然而，各種通訊程式播放影片的方式不同，有些通訊程式在播放影片時會啟動預定的影片播放程式，但互動影片通常是利用網頁嵌入影片及互動元件以達到互動，若以預定的影片播放程式播放，則無法呈現互動效果。互動影片最佳的傳播方式是透過觀看者的分享，所以互動影片必須能在跨平台的電子裝置上播放，才能發揮最大的影響力。For fun videos, viewers naturally use various communication programs to share with friends. However, various communication programs play videos differently. Some communication programs start scheduled video playback programs when playing videos. However, interactive videos usually use webpages to embed videos and interactive components to achieve interaction. , There is no interactive effect. Interactive videos are best shared by viewers, so interactive videos must be playable on cross-platform electronic devices in order to have the greatest impact.

因此，本發明提供一種跨平台播放互動影片之方法，以解決上述問題。Therefore, the present invention provides a method for playing interactive movies across platforms to solve the above problems.

在本發明之一實施例中，跨平台播放一互動影片之方法包括：依據一影片內容提供一互動元件，該互動元件可顯示於該影片內容中，當該互動元件被觸發時，執行一互動回應；依據該影片內容產生一自定格式檔案，該自定格式檔案由一自定格式讀取程式播放該影片內容；提供該互動影片之一連結網址；以及當接獲一電子裝置開啟該連結網址時，傳送該自定格式檔案到該電子裝置。In one embodiment of the present invention, a method for playing an interactive video across platforms includes: providing an interactive element based on a video content, the interactive element may be displayed in the video content, and performing an interaction when the interactive element is triggered Response; generating a custom format file according to the video content, the custom format file being played by a custom format reader program; providing a link URL of the interactive video; and opening the link when an electronic device is received When sending a URL, the self-formatted file is transmitted to the electronic device.

在本發明之另一實施例中，跨平台播放一互動影片之方法，包括：將一影片內容與一互動圖案編碼產生一自定格式檔案，該自定格式檔案由一自定格式讀取程式播放該影片內容，該互動圖案顯示於該影片內容中，當一監聽程式偵測該互動圖案被觸發時，執行一互動回應；提供該互動影片之一連結網址；以及當接獲一電子裝置開啟該連結網址時，傳送該自定格式檔案到該電子裝置。In another embodiment of the present invention, a method for playing an interactive movie across platforms includes: encoding a movie content with an interactive pattern to generate a custom format file, and the custom format file is read by a custom format program. Play the video content, the interactive pattern is displayed in the video content, when a listener detects that the interactive pattern is triggered, execute an interactive response; provide a link URL of the interactive video; and turn on when an electronic device is received When the link URL, the self-formatted file is transmitted to the electronic device.

以下在實施方式中詳細敘述本發明之詳細特徵以及優點，其內容足以使任何熟習相關技藝者瞭解本發明之技術內容並據以實施，且根據本說明書所揭露之內容、申請專利範圍及圖式，任何熟習相關技藝者可輕易地理解本發明相關之目的及優點。以下之實施例係進一步詳細說明本發明之觀點，但非以任何觀點限制本發明之範疇。The detailed features and advantages of the present invention are described in detail in the following embodiments. The content is sufficient for any person skilled in the art to understand and implement the technical content of the present invention, and according to the content disclosed in this specification, the scope of patent applications and the drawings. Anyone skilled in the relevant art can easily understand the related objects and advantages of the present invention. The following examples further illustrate the viewpoints of the present invention in detail, but do not limit the scope of the present invention in any way.

請參考圖1，圖1為本發明跨平台播放互動影片之第一實施例之方塊圖。互動影片20是將互動元件31顯示於影片內容中，使用者在觀看互動影片20時可點選觸發互動元件31，獲得影片中的商品資訊甚至直接購買商品等動作。網站伺服器22依據影片內容產生自定格式檔案40並儲存於網站伺服器22，使用者操作手機或電腦等電子裝置24上的瀏覽器或應用程式，開啟互動影片20的連結網址以觀看影片內容，此時網站伺服器22傳送自定格式檔案40到使用者的電子裝置24。由於電子裝置24無法識別自定格式檔案40，因此沒有預定程式可以開啟自定格式檔案40，瀏覽器或應用程式需透過自定格式讀取程式50播放自定格式檔案40，自定格式讀取程式50可以內建或外掛於電子裝置24的瀏覽器或應用程式，也可以由網站伺服器22傳送自定格式讀取程式50到電子裝置24。如此，互動影片20透過連結網址以及自定格式檔案40，達到跨平台播放的目的。Please refer to FIG. 1. FIG. 1 is a block diagram of a first embodiment of playing interactive videos across platforms according to the present invention. The interactive video 20 displays the interactive element 31 in the video content. When the user watches the interactive video 20, the user can click and trigger the interactive element 31 to obtain the product information in the video or even directly purchase the product. The web server 22 generates a customized format file 40 based on the video content and stores it in the web server 22. The user operates a browser or application on an electronic device 24 such as a mobile phone or computer, and opens the link URL of the interactive video 20 to view the video content. At this time, the web server 22 sends the self-defined file 40 to the electronic device 24 of the user. Since the electronic device 24 cannot recognize the custom format file 40, there is no predetermined program to open the custom format file 40. The browser or application needs to play the custom format file 40 through the custom format reading program 50 and read the custom format. The program 50 may be a browser or an application program built in or external to the electronic device 24, and the web server 22 may transmit the self-defined format reading program 50 to the electronic device 24. In this way, the interactive video 20 achieves the purpose of cross-platform playback through the link URL and the self-defined file 40.

對電子裝置24來說，網站伺服器22提供互動影片20的連結網址，電子裝置24以瀏覽器或應用程式開啟連結網址。對網站伺服器24來說，網站伺服器24依據影片內容提供互動元件資料30，透過自定格式讀取程式50讀取互動元件資料30，將互動元件31顯示於影片內容中，當互動元件31被觸發時，執行互動回應。同時，網站伺服器22依據影片內容產生自定格式檔案40，而自定格式檔案40需透過自定格式讀取程式50才能播放影片內容。當接獲電子裝置24開啟連結網址時，網站伺服器22傳送自定格式檔案40到電子裝置24。影片內容要與互動元件資料30配合播放，才能產生互動影片的效果。因此，網站伺服器22也會傳送互動元件資料30到電子裝置，傳送互動元件資料30有二種方式，第一種是將互動元件資料30與自定格式檔案40分別傳送到電子裝置24。For the electronic device 24, the web server 22 provides a link URL of the interactive video 20. The electronic device 24 opens the link URL with a browser or an application. For the web server 24, the web server 24 provides interactive component data 30 according to the video content, reads the interactive component data 30 through a custom format reading program 50, and displays the interactive component 31 in the video content. When the interactive component 31 When triggered, execute an interactive response. At the same time, the web server 22 generates a custom format file 40 according to the video content, and the custom format file 40 requires the custom format reading program 50 to play the video content. When receiving the link URL opened by the electronic device 24, the web server 22 sends a custom format file 40 to the electronic device 24. The video content must be played with the interactive component data 30 in order to produce the effect of the interactive video. Therefore, the web server 22 also transmits the interactive component data 30 to the electronic device. There are two ways to transmit the interactive component data 30. The first is to transmit the interactive component data 30 and the self-defined file 40 to the electronic device 24, respectively.

若互動元件資料30與自定格式檔案40分別傳送到電子裝置24，網站伺服器22很容易依據不同的互動參數傳送不同的互動元件資料30到電子裝置24，互動參數可用來決定互動元件31的位置、互動元件31的出現時段或不同的互動回應。另外，在接獲電子裝置24開啟連結網址時，網站伺服器22會判斷電子裝置24的操作參數，例如電子裝置24的類型、作業系統、瀏覽器、應用程式與網址，因此，網站伺服器22也可以先取得電子裝置24的操作參數，再依據操作參數決定互動參數，而傳送不同的互動元件資料30到電子裝置24。例如，電子裝置24的類型為手機，作業系統為Android，使用應用程式微信開啟連結網址，這時網站伺服器22就取得電子裝置24的操作參數，依據應用程式這項操作參數決定互動回應這項互動參數，而傳送被觸發時執行微信支付的互動元件31到手機上。If the interactive component data 30 and the custom format file 40 are transmitted to the electronic device 24, the web server 22 can easily transmit different interactive component data 30 to the electronic device 24 according to different interaction parameters. The interaction parameters can be used to determine the interaction component 31 Location, appearance period of interactive element 31, or different interactive responses. In addition, when receiving the link URL opened by the electronic device 24, the web server 22 determines the operating parameters of the electronic device 24, such as the type of the electronic device 24, the operating system, the browser, the application, and the web address. Therefore, the web server 22 It is also possible to obtain the operating parameters of the electronic device 24 first, then determine the interaction parameters according to the operating parameters, and transmit different interactive component data 30 to the electronic device 24. For example, the type of the electronic device 24 is a mobile phone, the operating system is Android, and the link URL is opened using the application WeChat. At this time, the web server 22 obtains the operating parameters of the electronic device 24, and determines the interaction in response to the interaction based on the operating parameter of the application. Parameters, and when the transmission is triggered, the interactive element 31 performing WeChat payment is sent to the mobile phone.

請參考圖2，圖2為本發明跨平台播放互動影片之第二實施例之方塊圖。傳送互動元件資料30的第二種方式是自定格式檔案41包括影片內容與互動元件資料30。自定格式檔案41依據影片內容與互動元件32產生，自定格式檔案41包括影片內容與互動元件資料30，透過自定格式讀取程式50，達到在不同的電子裝置24上顯示不同的互動元件32。自定格式檔案41需透過自定格式讀取程式50才能播放影片內容，因此自定格式讀取程式50可以依據不同的互動參數來播放不同的互動元件32。例如，電子裝置24的類型為手機，作業系統為iOS，使用瀏覽器safari開啟連結網址，這時網站伺服器22就取得電子裝置24的操作參數，依據作業系統這項操作參數決定互動回應這項互動參數，而自定格式讀取程式50依據互動參數播放被觸發時執行Apple Pay的互動元件32。Please refer to FIG. 2, which is a block diagram of a second embodiment of playing interactive videos across platforms according to the present invention. The second method of transmitting the interactive component data 30 is that the self-defined file 41 includes the video content and the interactive component data 30. The custom format file 41 is generated according to the video content and the interactive component 32. The custom format file 41 includes the video content and the interactive component data 30. Through the custom format reading program 50, different interactive components are displayed on different electronic devices 24 32. The custom format file 41 needs to read the video content through the custom format reading program 50, so the custom format reading program 50 can play different interactive elements 32 according to different interactive parameters. For example, the type of the electronic device 24 is a mobile phone, the operating system is iOS, and the link URL is opened using the browser safari. At this time, the web server 22 obtains the operating parameters of the electronic device 24, and determines the interaction in response to the interaction based on the operating system operating parameters. Parameters, and the self-format read program 50 executes the interactive component 32 of Apple Pay when the playback is triggered according to the interactive parameters.

請參考圖3，圖3為本發明跨平台播放互動影片之第三實施例之方塊圖。互動影片20透過影像辨識程式51可以依據影片內容提供互動回應，影像辨識程式51可以內建或外掛於電子裝置24的瀏覽器或應用程式，也可以由網站伺服器22傳送影像辨識程式51到電子裝置24。影像辨識程式51依據預定條件偵測影片內容，若影片內容符合預定條件，則顯示對應的互動元件33。例如，預定條件為紅色馬克杯，也就是在有紅色馬克杯的地方出現商品詳細內容的提示，則影像辨識程式51在影片內容播放時會偵測是否有紅色馬克杯，當影像辨識程式51偵測到紅色馬克杯時，自定格式讀取程式50就會在對應的位置顯示互動元件33。影片的類型可分為影片檔案與影片串流兩種，影像辨識程式51可以預先對影片檔案進行偵測並記錄符合預定條件的影片內容，或是於自定格式讀取程式50播放影片檔案的同時進行偵測，但對於影片串流，則只能以即時偵測的方式進行處理。Please refer to FIG. 3. FIG. 3 is a block diagram of a third embodiment of playing interactive videos across platforms according to the present invention. The interactive video 20 can provide an interactive response based on the content of the video through the image recognition program 51. The image recognition program 51 can be built-in or external to the browser or application of the electronic device 24, or the web server 22 can transmit the image recognition program 51 to the electronic装置 24。 Device 24. The image recognition program 51 detects video content according to a predetermined condition. If the video content meets the predetermined condition, a corresponding interactive element 33 is displayed. For example, if the predetermined condition is a red mug, that is, a prompt for detailed product content appears in the place where the red mug is present, the image recognition program 51 will detect whether there is a red mug when the video content is played, and when the image recognition program 51 detects When a red mug is detected, the custom format reading program 50 displays the interactive element 33 at the corresponding position. The types of videos can be divided into two types: video files and video streams. The image recognition program 51 can detect the video files in advance and record the video content that meets the predetermined conditions, or play the video files in a custom format reading program 50. Detection is performed at the same time, but for video streaming, it can only be processed in real-time detection.

請參考圖4，圖4為本發明跨平台播放互動影片之第四實施例之方塊圖。每一互動元件33、34被觸發的情況，都會回傳到網站伺服器22，因此網站伺服器22可統計互動元件33、34被觸發的數據，作為一項互動參數，依據互動元件33、34被觸發的數據這項互動參數，網站伺服器22將被觸發次數較高者到電子裝置24，或者，自定格式讀取程式50播放被觸發次數較高者。例如，在第一時間畫面中紅色馬克杯的互動元件33被觸發次數高於黃色馬克杯的互動元件34，所以自定格式讀取程式50依據互動元件33、34被觸發的數據這項互動參數，在第二時間畫面就優先播放紅色馬克杯的互動元件33。另外，自定格式讀取程式50可依據不同的操作參數及互動參數，再配合互動元件33、34被觸發的數據來決定播放不同的互動元件。例如，自定格式讀取程式50先判斷電子裝置24的來源網址這個操作參數，對於來自同一網址第二次以後開啟互動影片20的電子裝置24，播放被觸發次數較高的互動元件33、34。Please refer to FIG. 4, which is a block diagram of a fourth embodiment of playing interactive videos across platforms according to the present invention. The triggering situation of each interactive element 33, 34 will be returned to the web server 22, so the web server 22 can count the data of the trigger of the interactive elements 33, 34 as an interaction parameter, based on the interactive elements 33, 34 Triggered data is an interactive parameter. The web server 22 will send the one with the highest number of triggers to the electronic device 24, or the custom format reading program 50 will play the one with the highest number of triggers. For example, in the first time picture, the interactive component 33 of the red mug is triggered more times than the interactive component 34 of the yellow mug, so the self-format reading program 50 is based on the interaction parameter of the triggered data of the interactive components 33 and 34. In the second time frame, the interactive component 33 of the red mug is played first. In addition, the self-defined format reading program 50 may decide to play different interactive components according to different operating parameters and interactive parameters, and then cooperate with the triggered data of the interactive components 33 and 34. For example, the self-format reading program 50 first judges the operation parameter of the source URL of the electronic device 24. For the electronic device 24 that starts the interactive movie 20 from the same website for the second time, it plays the interactive elements 33, 34 with a higher number of triggers. .

請參考圖5，圖5為本發明跨平台播放互動影片之第五實施例之方塊圖。在第二實施例中，互動元件資料30與影片內容一同被封裝於自定格式檔案中40。在第五實施例中，互動圖案61、62取代了互動元件33、34，互動圖案61、62被編碼顯示於影片內容中，影片內容與互動圖案61、62經由編碼產生自定格式檔案42，自定格式檔案42同樣透過自定格式讀取程式50播放影片內容，並透過監聽程式52來偵測互動圖案61、62是否被觸發，當監聽程式52偵測互動圖案61、62被觸發時，執行互動回應。監聽程式52可以內建或外掛於電子裝置24的瀏覽器或應用程式，也可以由網站伺服器22傳送監聽程式52到電子裝置24。依據不同的互動參數播放不同的互動圖案61、62有二種方式，第一種是準備多個不同互動圖案的檔案42、43、44，第二種是檔案中有多個不同互動圖案61、62的對應畫面可以選擇播放。Please refer to FIG. 5, which is a block diagram of a fifth embodiment of playing interactive videos across platforms according to the present invention. In the second embodiment, the interactive component data 30 is packaged with the movie content in a custom format file 40. In the fifth embodiment, the interactive patterns 61 and 62 replace the interactive elements 33 and 34. The interactive patterns 61 and 62 are encoded and displayed in the video content. The video content and the interactive patterns 61 and 62 generate a custom format file 42 by encoding. The custom format file 42 also plays the video content through the custom format reading program 50, and detects whether the interactive patterns 61 and 62 are triggered through the monitoring program 52. When the monitoring program 52 detects that the interactive patterns 61 and 62 are triggered, Perform an interactive response. The listening program 52 may be a browser or an application program built in or external to the electronic device 24, or the web server 22 may send the listening program 52 to the electronic device 24. There are two ways to play different interactive patterns 61, 62 according to different interaction parameters. The first is to prepare multiple files 42, 43, 44 of different interactive patterns. The second is to have multiple different interactive patterns 61, 62 in the file. The corresponding screen of 62 can be selected for playback.

若影片內容預先與不同的互動圖案61、62編碼產生多個自定格式檔案42、43、44，網站伺服器22可依據不同的互動參數傳送不同的自定格式檔案42、43、44到電子裝置24。例如，在第一檔案42中，互動圖案61、62與影片內容編碼標示在紅色馬克杯與黃色馬克杯上，在第二檔案43中，互動圖案61標示在紅色馬克杯上，在第三檔案44中，互動圖案標62示在黃色馬克杯上，當互動影片20第一次在電子裝置24上被開啟時，網站伺服器22將第一檔案42傳送到電子裝置24，並記錄紅色馬克杯的互動圖案61被觸發次數較多，若同一電子裝置24再次播放互動影片20時，網站伺服器22就傳送第二檔案43到電子裝置24。If the video content is pre-encoded with different interactive patterns 61, 62 to generate multiple custom format files 42, 43, 44, the web server 22 may send different custom format files 42, 43, 44 to electronic files according to different interaction parameters.装置 24。 Device 24. For example, in the first file 42, the interactive patterns 61, 62 and the video content code are marked on the red mug and the yellow mug, in the second file 43, the interactive pattern 61 is marked on the red mug, and in the third file In 44, the interactive logo 62 is shown on the yellow mug. When the interactive movie 20 is opened on the electronic device 24 for the first time, the web server 22 sends the first file 42 to the electronic device 24 and records the red mug. The interactive pattern 61 is triggered more times. If the same electronic device 24 plays the interactive video 20 again, the web server 22 sends a second file 43 to the electronic device 24.

請參考圖6，圖6為本發明跨平台播放互動影片之第六實施例之方塊圖。若自定格式檔案45中有多個不同互動圖案61、62的對應畫面，自定格式讀取程式50在播放時可有多個不同互動圖案61、62的對應畫面可以選擇播放。例如，在同一時間對應的畫面，第一畫面的互動圖案61、62標示在紅色馬克杯與黃色馬克杯上，第二畫面的互動圖案61標示在紅色馬克杯上，第三畫面的互動圖案62標示在黃色馬克杯上，當互動影片20第一次在電子裝置24上被開啟時，自定格式讀取程式50播放第一畫面，並記錄紅色馬克杯的互動圖案61被觸發次數較多，若同一電子裝置24再次播放互動影片20時，自定格式讀取程式50播放就依據互動參數播放第二畫面。Please refer to FIG. 6, which is a block diagram of a sixth embodiment of playing interactive videos across platforms according to the present invention. If the custom format file 45 has a plurality of corresponding pictures of different interactive patterns 61, 62, the custom format reading program 50 may have a plurality of corresponding pictures of different interactive patterns 61, 62 that can be selected for playback. For example, in the corresponding pictures at the same time, the interactive pictures 61 and 62 of the first picture are marked on the red mug and the yellow mug, the interactive picture 61 of the second picture is marked on the red mug, and the interactive picture 62 of the third picture It is marked on the yellow mug. When the interactive movie 20 is opened on the electronic device 24 for the first time, the self-format reading program 50 plays the first screen and records that the interactive pattern 61 of the red mug is triggered more times. If the same electronic device 24 plays the interactive video 20 again, the custom format reading program 50 plays the second picture according to the interactive parameters.

請參考圖7，圖7為本發明跨平台播放互動影片之流程圖。步驟110，網站伺服器提供互動影片的連結網址，電子裝置開啟連結網址，接著進行步驟121或122。步驟121，網站伺服器判斷電子裝置的操作參數及互動參數（第三及第四實施例），接著進行步驟131或132。步驟122，網站伺服器傳送自定格式檔案到電子裝置，接著進行步驟133。步驟131，網站伺服器傳送不同的互動元件及自定格式檔案到電子裝置（第一實施例），接著進行步驟141。步驟132，網站伺服器傳送不同的自定格式檔案到電子裝置（第五實施例），接著進行步驟141。步驟133，自定格式讀取程式判斷互動參數（第三及第四實施例），接著進行步驟142或143。步驟141，自定格式讀取程式播放互動影片。步驟142，自定格式讀取程式播放不同的互動元件（第二實施例）。步驟143，自定格式讀取程式播放不同互動圖案的畫面（第六實施例）。Please refer to FIG. 7, which is a flowchart of playing interactive videos across platforms according to the present invention. In step 110, the web server provides a link URL of the interactive video, the electronic device opens the link URL, and then step 121 or 122 is performed. In step 121, the web server judges the operating parameters and interaction parameters of the electronic device (third and fourth embodiments), and then proceeds to step 131 or 132. In step 122, the web server sends the custom format file to the electronic device, and then proceeds to step 133. In step 131, the web server sends different interactive components and custom format files to the electronic device (first embodiment), and then proceeds to step 141. In step 132, the web server sends different custom format files to the electronic device (fifth embodiment), and then proceeds to step 141. Step 133: The self-format reading program determines the interaction parameters (third and fourth embodiments), and then proceeds to step 142 or 143. Step 141: The self-format reader reads the interactive video. Step 142: The self-format read program plays different interactive components (second embodiment). Step 143: The self-format reading program plays the pictures of different interactive patterns (sixth embodiment).

綜上所述，本發明提供一種跨平台播放互動影片之方法，互動影片具有互動元件可顯示於影片內容中，互動元件被觸發時會執行互動回應，播放互動影片時傳送依據影片內容與互動元件產生的自定格式檔案到電子裝置。播放互動影片的方法包括提供互動影片的連結網址，當接獲電子裝置開啟連結網址時，傳送自定格式檔案到電子裝置，電子裝置再使用自定格式讀取程式播放影片內容。因此，透過傳送自定格式檔案可跨平台播放互動影片。In summary, the present invention provides a method for playing interactive videos across platforms. The interactive videos have interactive elements that can be displayed in the video content. When the interactive elements are triggered, they will perform an interactive response. Generated custom format file to electronic device. The method for playing an interactive video includes providing a link URL of the interactive video. When the link URL of the electronic device is opened, a file of a custom format is sent to the electronic device, and the electronic device uses the custom format reader to play the video content. As a result, interactive videos can be played across platforms by sending custom format files.

雖然本發明以前述之實施例揭露如上，然其並非用以限定本發明。在不脫離本發明之精神和範圍內，所為之更動與潤飾，均屬本發明之專利保護範圍。關於本發明所界定之保護範圍請參考所附之申請專利範圍。Although the present invention is disclosed in the foregoing embodiments, it is not intended to limit the present invention. Changes and modifications made without departing from the spirit and scope of the present invention belong to the patent protection scope of the present invention. For the protection scope defined by the present invention, please refer to the attached patent application scope.

20‧‧‧互動影片20‧‧‧ Interactive Video

22‧‧‧網站伺服器22‧‧‧Web Server

24‧‧‧電子裝置24‧‧‧Electronic device

30、31、32、33、34‧‧‧互動元件30, 31, 32, 33, 34‧‧‧ interactive components

40、41、42、43、44、45‧‧‧自定格式檔案40, 41, 42, 43, 44, 45 ‧‧‧ Custom Format Files

50‧‧‧自定格式讀取程式50‧‧‧Custom format reader

51‧‧‧影像辨識程式51‧‧‧Image recognition program

52‧‧‧監聽程式52‧‧‧Listener

61、62‧‧‧互動圖案61, 62‧‧‧ Interactive patterns

[圖1]為本發明跨平台播放互動影片之第一實施例之方塊圖。 [圖2]為本發明跨平台播放互動影片之第二實施例之方塊圖。 [圖3]為本發明跨平台播放互動影片之第三實施例之方塊圖。 [圖4]為本發明跨平台播放互動影片之第四實施例之方塊圖。 [圖5]為本發明跨平台播放互動影片之第五實施例之方塊圖。 [圖6]為本發明跨平台播放互動影片之第六實施例之方塊圖。 [圖7]為本發明跨平台播放互動影片之流程圖。[FIG. 1] A block diagram of the first embodiment of playing interactive videos across platforms of the present invention. [Fig. 2] A block diagram of a second embodiment of playing interactive videos across platforms according to the present invention. [FIG. 3] A block diagram of a third embodiment of playing interactive videos across platforms according to the present invention. [Fig. 4] A block diagram of a fourth embodiment of playing interactive videos across platforms according to the present invention. [FIG. 5] A block diagram of a fifth embodiment of playing interactive videos across platforms according to the present invention. [FIG. 6] A block diagram of a sixth embodiment of playing interactive videos across platforms according to the present invention. [Figure 7] A flowchart of playing interactive videos across platforms according to the present invention.

Claims (2)

一種跨平台播放一互動影片之方法，包括：將一影片內容與一互動圖案編碼產生一自定格式檔案，該自定格式檔案包括將該影片內容與一第一互動圖案編碼產生一第一檔案，以及將該影片內容與一第二互動圖案編碼產生一第二檔案，該自定格式檔案由一自定格式讀取程式播放該影片內容，該互動圖案顯示於該影片內容中，當一監聽程式偵測該互動圖案被觸發時，執行一互動回應；提供該互動影片之一連結網址；以及當接獲一電子裝置開啟該連結網址時，依據一互動參數傳送該第一檔案與該第二檔案其中之一者到該電子裝置，其中該互動參數包括該互動圖案之位置、該互動圖案之出現時段與該互動回應其中之一者。A method for playing an interactive video across platforms, comprising: encoding a video content with an interactive pattern to generate a custom format file, the custom format file including encoding the video content with a first interactive pattern to generate a first file And encoding the video content with a second interactive pattern to generate a second file, the custom format file is played by a custom format reader to play the video content, the interactive pattern is displayed in the video content, and a monitor When the program detects that the interactive pattern is triggered, an interactive response is performed; a link URL of the interactive video is provided; and when the link URL is opened by an electronic device, the first file and the second file are transmitted according to an interactive parameter One of the files goes to the electronic device, and the interaction parameter includes one of the position of the interactive pattern, the appearance period of the interactive pattern, and the interactive response. 一種跨平台播放一互動影片之方法，包括：將一影片內容與一互動圖案編碼產生一自定格式檔案，該自定格式檔案包括將該影片內容與一第一互動圖案編碼產生一第一畫面，以及將該影片內容與一第二互動圖案編碼產生一第二畫面，該自定格式檔案由一自定格式讀取程式播放該影片內容，該互動圖案顯示於該影片內容中，當一監聽程式偵測該互動圖案被觸發時，執行一互動回應；提供該互動影片之一連結網址；以及當接獲一電子裝置開啟該連結網址時，該自定格式讀取程式依據一互動參數播放該第一畫面與該第二畫面其中之一者，其中該互動參數包括該互動圖案之位置、該互動圖案之出現時段與該互動回應其中之一者。A method for playing an interactive movie across platforms includes encoding a movie content and an interactive pattern to generate a custom format file, and the custom format file includes encoding the movie content and a first interactive pattern to generate a first picture. And encoding the video content with a second interactive pattern to generate a second screen, the custom format file is played by a custom format reader to play the video content, the interactive pattern is displayed in the video content, and a monitor When the program detects that the interactive pattern is triggered, it executes an interactive response; provides a link URL of the interactive video; and when an electronic device is opened to open the link URL, the custom format reading program plays the link according to an interactive parameter One of the first picture and the second picture, wherein the interaction parameter includes one of the position of the interactive pattern, the appearance period of the interactive pattern, and the interactive response.
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