TW202415080A - Line live broadcast cross-platform shopping guide system and method thereof - Google Patents

Abstract

A LINE live broadcast cross-platform shopping guide system and a method thereof, wherein, a live broadcaster inputs at least one product information and an original link related to the product information to a proxy server, and the proxy server then forms a relay link based on the original link. When the live broadcaster initiates a live broadcast, the proxy server will import the relay link into the live broadcast and show it on the live broadcast screen. Further, when consumers click on the relay link in the live broadcast screen, the proxy server first counts the number of clicks on the relay link, then jumps to a sales website corresponding to the original link, and embeds the default tracking mechanism to the original link at the same time, thereby recording a behavior information generated by a consumer device on the sales website.

Description

LINE live cross-platform shopping guide system and method

The present invention relates to a live broadcast cross-platform shopping guide system and method, and more particularly to a live broadcast cross-platform shopping guide system and method for introducing a cross-platform purchase link into LINE and tracking the source of the click on the purchase link.

With the development of technology and the Internet, the way consumers receive product promotions has gradually changed from watching videos, pictures and texts on various social media platforms to watching live streaming sales on social media platforms. However, live streaming sales cannot effectively promote their products for early-stage startups or less well-known businesses, which often results in poor sales even for the best products. Therefore, most businesses will seek cooperation with key opinion leaders (KOLs) to increase sales through the influence of KOLs.

The way merchants and KOLs work together nowadays is that KOLs aggregate consumer orders from social media platforms and then pass them on to merchants, who then use the exclusive referral codes given to KOLs to calculate the influence of KOLs. However, when aggregating consumer orders through KOLs, there are bound to be omissions or gaps, and the exclusive referral codes cannot effectively identify the social media platforms through which consumers purchase products, which results in the merchants being unable to conduct subsequent attribution analysis.

Based on this, how to improve the efficiency of cooperation between merchants and KOLs, and be able to accurately track the source of consumers' purchase channels, and then provide merchants with cooperation attribution analysis, is a problem that needs to be solved.

In view of the above problems, the inventors have made improvements to the live broadcast cross-platform shopping guide system and method based on their years of experience in the relevant industry. Therefore, the main purpose of the present invention is to provide a LINE live broadcast cross-platform shopping guide system and method that can improve the efficiency of cooperation between merchants and KOLs, and can accurately track the source of consumers' purchase channels, thereby providing merchants with cooperation attribution analysis.

To achieve the above-mentioned purpose, the present invention firstly links a user interface module of a first broadcast server through a first-generation sales end device, inputs at least one product information and an original link related to the product information to the first broadcast server, and the first broadcast server then forms a relay link based on the original link through a link tracking module; secondly, when the sales end device links a live broadcast module through the user interface module, thereby initiating a live broadcast, the first broadcast server sends a link to the first broadcast server through a link tracking module. The link import module imports the relay link into the live broadcast and presents it on a live broadcast screen. Furthermore, when a consumer device links to the relay link in the live broadcast screen, the proxy server first calculates the triggering times of the relay link through the link tracking module, and then jumps to a sales website corresponding to the original link based on the relay link, and at the same time embeds a preset tracking mechanism into the original link to record a behavior information generated by the consumer device on the sales website.

In order to enable you to clearly understand the purpose, technical features and effects of this invention after implementation, the following description is provided with illustrations for your reference.

Please refer to "Figure 1", which is a system architecture diagram of the present invention. As shown in the figure, the LINE live cross-platform shopping guide system of the present invention has a first-generation live server 1, a first-generation sales device 2, and a consumer device 3. The aforementioned devices are informationally connected to each other and can be one of a mobile phone, a tablet computer, a personal computer, etc., but are not limited to this. Any device that can allow users to trade goods online belongs to the embodiment of the present invention.

The proxy server 1 includes a user interface module 11, a link tracking module 12, a live broadcast module 13, and a link import module 14. The aforementioned modules are informationally connected to each other, wherein the user interface module 11, the link tracking module 12, the live broadcast module 13, and the link import module 14 can be driven by a processor, and the processor can be a central processing unit (CPU), a graphics processing unit (GPU), a microprocessor (MPU), or a microcontroller (MCU) or a combination thereof, but is not limited thereto.

As mentioned above, the user interface module 11 can be a mobile application (Application, APP) or a webpage set up on a web browser, so that the live broadcast host can connect to the broadcast server 1 through the network through the sales agent device 2 to transmit information; the link tracking module 12 can be used to form a relay link that can be used to count click events based on the existing links of the sales website. In addition, the URL tracking module 12 can also use Google Analytics to monitor and collect various consumer behavior data on the website, such as traffic sources, which webpages are browsed after entering the site, how much time they stay on the webpage, which products are selected, etc.; the live broadcast module 13 can be used by the live broadcast host to initiate a live broadcast when broadcasting products; the link import module 14 can be used to import URL links into the live broadcast during the live broadcast.

Please refer to "Figure 2", which is a flow chart of the LINE live cross-platform shopping guide method of the present invention, and refer to "Figure 1" as shown in the figure. The LINE live cross-platform shopping guide method of the present invention is as follows:

Input product information to the proxy broadcast server S1: Please refer to "Figure 3", which is a schematic diagram of the implementation of the present invention (I). As shown in the figure, the live broadcast host can link the user interface module 11 through the proxy sales device 2, and input at least one product information and an original link L1 related to the product information to the proxy broadcast server 1, wherein the product information may include the product name, product price, product introduction, product sale quantity, product multimedia file, etc., and the original link L1 may be a link formed by a sales website pre-set up by the merchant who wants to sell the product; for example, when the live broadcast host wants to broadcast yogurt sold by the merchant, he can enter the proxy broadcast server 1 through the proxy sales device 2 and input the yogurt name, price, quantity, picture, and the yogurt sales website link L1 provided by the merchant, such as https://www.L2micro.com/sales.

Forming a relay link S2: After the live broadcast host has input the product information and the original link L1, the proxy broadcast server 1 forms a relay link L2 based on the original link L1 through the link tracking module 12.

Start live broadcast and bring in link S3: Please refer to "Figure 4", which is a schematic diagram of the implementation of the present invention (II). As shown in the figure, when the live broadcast host operates the sales agent device 2 to link the live broadcast module 13 through the user interface module 11 to initiate a live broadcast, the live broadcast server 1 imports the relay link L2 into the live broadcast through the link import module 14, and presents the relay link L2 in a live broadcast screen I, wherein the live broadcast host can initiate a live broadcast through social platforms such as LINE, Facebook, Instagram, Twitter, or YouTube; for example, when the live broadcast host initiates a LINE live broadcast through LINE to broadcast yogurt sold by the merchant, the link import module 14 will present the relay link L2 in the live broadcast screen I in the form of text, image, video, or a combination thereof.

Calculating the link triggering times S4: When the consumer operates the consumer device 3 and clicks on the relay link L2 in the live broadcast screen I, the proxy broadcast server 1 calculates the triggering times of the relay link L2 through the link tracking module 12.

Jump to the original link and embed the tracking mechanism S5: Please refer to "Figure 5", which is a schematic diagram of the implementation of the present invention (III). As shown in the figure, after the link tracking module 12 calculates the number of times the relay link L2 is triggered, the proxy server 1 jumps to the sales website corresponding to the original link L1 based on the relay link L2 through the link tracking module 12, and embeds a preset tracking mechanism into the original link L1 to record a behavior information generated by the consumer device 3 on the sales website, wherein the tracking mechanism can be a UTM mechanism, using one of utm_source, utm_medium, utm_name, utm_term, utm_content or a combination thereof as a parameter setting for tracking analysis, and the behavior information can be a channel traffic source, a web page dwelling page, a web page One of the following or a combination thereof: dwell time, a shopping list, etc.; for example, when a consumer clicks on the relay link L2 in the live broadcast screen I, the proxy server 1 calculates the number of times the relay link L2 is triggered before the relay link stage, and then synchronously embeds the default parameters of the UTM mechanism into the original link L1, such as pre-setting utm_source to utm_source=kol, utm_medium to utm_medium=live, utm_name to utm_name=yogurt, etc., thereby forming https://www.L2micro.com/sales?utm_source=kol&utm_medium=live&utm_name=yogurt.

As described above, the LINE live broadcast cross-platform shopping guide system and method of the present invention mainly includes the live broadcast host inputting at least one product information and the original link related to the product information to the proxy server, and the proxy server then forms a relay link based on the original link; and when the live broadcast host initiates the live broadcast, the proxy server imports the relay link into the live broadcast and makes it appear in the live broadcast screen; and when the consumer clicks on the relay link in the live broadcast screen, When a user clicks on a product, the proxy server first counts the number of clicks on the relay link, then jumps to the sales website corresponding to the original link, and embeds a preset tracking mechanism into the original link to record a behavior information generated by the consumer device on the sales website. After the present invention is implemented accordingly, it can indeed improve the efficiency of cooperation between merchants and KOLs, and can accurately track the source of consumers' purchase channels, thereby providing merchants with the purpose of cooperation attribution analysis.

However, the above description is only a preferred embodiment of the present invention and is not intended to limit the scope of the present invention. Any equivalent changes and modifications made by a person skilled in the art without departing from the spirit and scope of the present invention should be included in the patent scope of the present invention.

In summary, this invention has the patent requirements of "industrial applicability", "novelty" and "progress"; the applicant has filed an application for invention patent with the Jun Bureau in accordance with the provisions of the Patent Law.

1: Broadcast server 11: User interface module 12: Link tracking module 13: Live broadcast module 14: Link import module 2: Sales agent device 3: Consumer device S1: Input product information to the broadcast server S2: Form a relay link S3: Start live broadcast and import the link S4: Calculate the number of link triggers S5: Jump to the original link and embed the tracking mechanism I: Live broadcast screen L1: Original link L2: Relay link

Figure 1 is a system architecture diagram of the present invention. Figure 2 is a flow chart of the LINE live cross-platform shopping guide method of the present invention. Figure 3 is a schematic diagram of the implementation of the present invention (I). Figure 4 is a schematic diagram of the implementation of the present invention (II). Figure 5 is a schematic diagram of the implementation of the present invention (III).

1: Broadcast server

11: User interface module

12: Link tracking module

13: Live broadcast module

14: Link import module

2: Selling terminal devices on behalf of others

3: Consumer devices

Claims (10)

A LINE live cross-platform shopping guide method, comprising: Inputting at least one product information and an original link to a first broadcast server through a first-generation sales end device; The first broadcast server forms a relay link based on the original link; When the sales end device initiates a live broadcast, the first broadcast server imports the relay link into the live broadcast and presents the relay link in a live broadcast screen; and When a consumer end device triggers the relay link in the live broadcast screen, the first broadcast server calculates the number of times the relay link is triggered, and then jumps to a sales website corresponding to the original link based on the relay link, and at the same time embeds a preset tracking mechanism into the original link to record a behavior information generated by the consumer end device on the sales website. In the LINE live cross-platform shopping guide method described in claim 1, the tracking mechanism is a UTM mechanism, using one of utm_source, utm_medium, utm_name, utm_term, utm_content or a combination thereof as parameter settings. The LINE live cross-platform shopping guide method as described in claim 1, wherein the broadcast server monitors and analyzes the behavioral information based on Google Analytics. The LINE live cross-platform shopping guide method as described in claim 1, wherein the sales agent device can initiate the live broadcast via LINE, Facebook, Instagram, Twitter, or YouTube. The LINE live cross-platform shopping guide method as described in claim 1, wherein the behavior information is one or a combination of a channel traffic source, a web page dwelling page, a web page dwelling time, and a shopping list. A LINE live cross-platform shopping guide system, comprising: a first-generation sales-end device; a consumer-end device; a first-generation broadcast server, which is informationally linked to the sales-end device and the consumer-end device, and has a user interface module, a live broadcast module, a link import module, and a link tracking module; the user interface module is used to receive at least one product information and an original link input by the sales-end device; the live broadcast module is used to initiate a live broadcast with the sales-end device; the link import module is used to import a relay link into the live broadcast, and present the relay link in a live broadcast screen; and The link tracking module is used to form the relay link based on the original link, and when the consumer device triggers the relay link in the live broadcast screen, the link tracking module first calculates the number of times the relay link is triggered, and then jumps to a sales website corresponding to the original link based on the relay link, and at the same time embeds a preset tracking mechanism into the original link to record a behavior information generated by the consumer device on the sales website. As described in claim 6, the LINE live cross-platform shopping guide system, the tracking mechanism is a UTM mechanism, using one of utm_source, utm_medium, utm_name, utm_term, utm_content or a combination thereof as parameter settings. The LINE live cross-platform shopping guide system as described in claim 6, wherein the broadcast server monitors and analyzes the behavioral information based on Google Analytics. The LINE live cross-platform shopping guide system as described in claim 6, wherein the sales agent device can initiate the live broadcast via LINE, Facebook, Instagram, Twitter, or YouTube. A LINE live cross-platform shopping guide system as described in claim 6, wherein the behavior information is one or a combination of a channel traffic source, a web page dwelling page, a web page dwelling time, and a shopping list.