TWI574219B - Recommended product tips system - Google Patents

Description

Recommended product reminder system

The present invention is directed to a recommended product prompting system that automatically proposes a suitable product to a user.

Recently, the popularity of social networking services represented by Facebook and the like has been remarkable. Further, in such a social network service, various functions are added as appropriate. For example, in Facebook, a note of another person who differs from the user's graffiti wall is realized, and a dynamic time report such as a user's contribution is displayed in a time series with the user's submission or the like. Further, a function of using a social map of a verb or a noun other than "like" is also proposed (for example, Non-Patent Document 1).

[Previous Technical Literature] [Non-patent literature]

[Non-Patent Document 1] "Open Graph", Facebook, Internet URL: https://developers.facebook.com/docs/opengraph/

In the above-mentioned social network service, actions using verbs or nouns other than "Like" can be used. For example, as an action, it is possible to use the situation that occurs with the growth of infants and young children. Specifically, "will sit down." , "Climb", "Walk", etc. (hereinafter referred to as life events).

Most of these life events are products that are used by infants and young children (for example, disposable diapers), which have new needs or changes in the types. However, effective use of such life events has not been carried out to propose appropriate products for infants (or mothers, etc.).

Therefore, the present invention has been made in view of such circumstances, and an object of the present invention is to provide a recommended product presentation system that can automatically propose a suitable product for a life event that occurs in response to the growth of an infant or young child to a user such as a mother.

A feature of the present invention is a recommended product presentation system (recommended product presentation system 100) that automatically proposes an appropriate product to a user, and includes a life event acquisition unit (life event acquisition unit 101) that acquires the user and the user. Establishing a life event (life event LE) in which the growth of the infant is related; the form holding unit (form holding unit 103) is a correspondence table that maintains the product information associated with the life event associated with the infant (correspondence table TB); the product selection unit (product selection unit 105) is based on the foregoing The product corresponding to the life event acquired by the life event obtaining unit is selected in the correspondence table held by the form holding unit; and the product information output unit (product information output unit 107) is maintained by the above table. The correspondence table held by the department allows the user to obtain the product information selected by the product selection unit.

According to the features of the present invention, it is possible to provide a recommended product presentation system that can automatically propose a suitable product for a life event that occurs with the growth of the infant as a result of the user of the mother or the like.

1‧‧‧Communication system

10‧‧‧Communication network

20‧‧‧SNS system

30‧‧‧Customer DB

40‧‧‧ Carrying communication terminal

50‧‧‧PC

100‧‧‧Recommended product reminder system

101‧‧‧Life Event Acquisition Department

103‧‧‧Form Maintenance Department

105‧‧‧Product Selection Department

107‧‧‧Product Information Output Department

109‧‧‧Delivery Arrangement Department

A1‧‧‧ message display area

A2‧‧‧Recommended product display area

LE‧‧ live events

P‧‧‧ portrait

TB‧‧‧ correspondence table

Fig. 1 is a schematic overall configuration diagram of a communication system 1 including a recommended product presentation system 100 according to an embodiment of the present invention.

FIG. 2 is a functional block configuration diagram of the recommended product presentation system 100 according to the embodiment of the present invention.

FIG. 3 is a view showing a flow of a product recommendation operation by the recommended product presentation system 100 according to the embodiment of the present invention.

Fig. 4 is a view showing an example of a correspondence table TB according to an embodiment of the present invention.

FIG. 5 is a view showing an example of an image P displayed on the screen of the portable communication terminal 40 or the personal computer 50 according to the embodiment of the present invention.

FIG. 6 is a diagram showing a portable communication terminal 40 or an embodiment of the present invention. A diagram of an example of a message displayed in response to a life event on the screen of the person computer 50.

Next, an embodiment of the recommended product presentation system of the present invention will be described with reference to the drawings. In the following description, the same or similar reference numerals are attached to the same or similar parts. However, the drawing is only a model, and it is necessary to pay attention to the situation in which the ratio of each size is different from the actual one.

Therefore, the specific dimensions and the like should be judged by considering the following instructions. Further, even in the drawing, the portions having different dimensional relationships and ratios are included.

(1) Overall schematic structure of the communication system including the recommended product prompting system

Fig. 1 is a schematic overall configuration diagram of a communication system 1 including a recommended product presentation system 100 of the present embodiment. As shown in FIG. 1, the communication system 1 includes a communication network 10, an SNS system 20, a customer DB 30, a portable communication terminal 40, and a personal computer 50.

The communication network 10 is a wired or wireless communication network in which the SNS system 20, the customer DB 30, the portable communication terminal 40, and the personal computer 50 are communicably connected to each other. Furthermore, in the communication network 10, the Internet may also be included.

The SNS system 20 is a system that provides a social networking service (SNS). As the SNS system 20, Facebook, etc. can be cited, but it is not Limited to this. For example, as Google+, etc.

The customer DB 30 is a database of customers (users) built by manufacturers of recommended products. The customer DB 30 is composed of the customer's name, address, e-mail address, family member, family gender, and date of birth. Furthermore, the main customer of the present embodiment, that is, the user is the mother of the infant or the like. However, the user is not necessarily limited to the mother. For example, it may be a father or grandparent of an infant.

The portable communication terminal 40 is a terminal used by a user of the SNS (hereinafter, simply omitted as "user") provided by the SNS system 20. As the portable communication terminal 40, for example, a mobile phone terminal or a smart phone can be cited.

The personal computer 50 is installed in the home of the user of the SNS. The personal computer 50 can utilize the SNS provided by the SNS system 20 via the Internet.

The recommended product presentation system 100 is a system that automatically builds an appropriate product for a customer built by a manufacturer or the like of a recommended product, and a user of the SNS. Specifically, the recommended product presentation system 100 recommends an appropriate product based on a life event (for example, "sitting") that occurs in association with the growth of the infant associated with the user.

(2) Functional block structure of recommended product prompt system

FIG. 2 is a functional block configuration diagram of the recommended product prompting system 100. As shown in FIG. 2, the recommended product presentation system 100 includes a life event acquisition unit 101, a table holding unit 103, a product selection unit 105, and a product information output unit. 107 and delivery arrangement unit 109.

The life event acquisition unit 101 acquires a life event in which a child's growth corresponding to the user is generated. Specifically, the so-called life events are unique situations that may occur in infants and young children, such as "sitting," "climbing," and "walking."

The life event acquisition unit 101 acquires a life event through the SNS used by the user. Specifically, the user submits a note about his or her current situation in the SNS, in particular, a note relating to the growth of the infant (if the mother is the user, the child of the mother) The life event acquisition unit 101 acquires a life event included in the note. More specifically, for example, if it is Facebook, use the action of life events specified by the social map that can use verbs or nouns other than "Like" (the above will "sit", "will climb", "will Walk, etc.). Furthermore, even in the case of an action that is not defined as a life event as in Facebook, the life event may be acquired by detecting a predetermined keyword included in a note submitted by the user.

The form holding unit 103 holds a correspondence table TB that associates the life event with the product information associated with the infant. FIG. 4 shows an example of the correspondence table TB. As shown in FIG. 4, in the correspondence table TB, life events are associated with product information that is better for the life event, the mother of the infant or the infant. For example, the condition of "sitting" for infants and young children is in line with the "small diaper." In addition, the condition of "drinking milk" for infants and young children is in line with the "baby wet wipes" and the "breast pad" used by the mother. should.

Further, in the correspondence table TB, the feature (recommended content) of the product corresponding to the product information may be included. As shown in FIG. 4, each recommended product is associated with the feature (recommended content) of the product. For example, in the "small trousers", as a recommendation, it is associated with "a pants-type diaper that can exchange diapers even if sitting."

Further, as shown in FIG. 4, the correspondence table TB may be associated with a life event, product information, and a season determined in a year. Further, the season is not a necessary component of the correspondence table TB, and even if the season is determined according to the season column of the correspondence table TB, the product may be recommended regardless of the season.

The product selection unit 105 selects a product corresponding to the life event acquired by the life event acquisition unit 101 based on the correspondence table TB held by the table holding unit 103. For example, when the life event acquisition unit 101 acquires the "sit-on" situation, the product selection unit 105 refers to the correspondence table TB and selects the "small pants-type diaper" corresponding to "sit-on".

Further, the product selection unit 105 may select a product corresponding to the life event and the season acquired by the life event acquisition unit 101 in accordance with the correspondence table TB. For example, when the life event acquisition unit 101 obtains the situation of "playing water" in the "summer" season (for example, from July to September), the product selection unit 105 refers to the correspondence table TB and selects to establish a relationship with "playing water". Corresponding "water pants".

Product information output unit 107 The correspondence table TB held by 103 allows the user to output the product information selected by the product selection unit 105. Specifically, the product information output unit 107 displays the life event acquired by the life event acquisition unit 101 and the image P of the recommended product corresponding to the life event on the portable communication terminal 40 and the personal computer 50.

Further, the product information output unit 107 may output an image including a map corresponding to a life event or an icon corresponding to a growth stage of the infant, or output a message including a message corresponding to the life event.

FIG. 5 is a view showing an example of an image P displayed on a screen of the user carrying the communication terminal 40 or the personal computer 50. 6 shows an example of a message displayed on a screen carrying the communication terminal 40 or the personal computer 50 in response to a life event. As shown in FIG. 5, the portrait P includes a plurality of life events LE, a message display area A1, and a recommended product display area A2.

The life event LE is a picture in which the growth of the infant associated with the user occurs, and the photograph, the annotation, and the life event are associated with the user's contribution (for example, Eating, Toddling shown in FIG. 5) , Kicking, etc.). This illustration is automatically displayed by the product information output unit 107.

The message display area A1 is an area for displaying the information related to the registered infant. For example, in the message display area A1, a message indicating the number of months (for example, two months) from the start of the birth of the infant (see FIG. 6) and a map corresponding to the growth stage of the infant (2mth) are displayed. Wait.

In other words, the product information output unit 107 can display the image P including the message related to the infant to the portable communication terminal 40 and the personal computer 50 by referring to the customer DB 30. In the recommended product display area A2, product information about the product selected by the product selection unit 105, characteristics of the product, and the like are displayed.

Further, the product information output unit 107 may output a form of a test article to which a recommended product can be applied. At this time, the product information output unit 107 is provided with a simple user questionnaire column, or the user who answers the questionnaire is selected by sampling. Further, the product information output unit 107 may transmit an email including product information recommended by the user instead of the output of the image P.

When the product information output unit 107 outputs the form of the sample for which the recommended product can be applied, the delivery scheduling unit 109 prepares the delivery of the sample to the user in accordance with an instruction from the product information output unit 107. Specifically, the delivery scheduling unit 109 refers to the customer DB 30 to generate a delivery voucher or a shipping voucher to which the test article should be delivered to the user.

(3) Recommended product prompt system action

Next, the operation of the recommended product presentation system 100 will be described. Specifically, the flow related to the action of recommending an appropriate product based on the life event obtained by the recommended product presentation system 100 will be described. FIG. 3 is a flowchart showing the process related to the product recommendation action caused by the recommended product prompting system 100.

As shown in FIG. 3, the user of the SNS (for example, the mother) submits a note related to the current situation in the SNS (S10). Specifically, the user submits a note (photograph and life event) related to the growth of his child (infant child) in the SNS. Contribution notes will be accumulated in the SNS system 20.

The recommended product presentation system 100 acquires a life event included in the note submitted by the user from the SNS system 20 (S20). Specifically, the recommended product presentation system 100 acquires a life event included in a note posted by the user by periodically transmitting an inquiry to the SNS system 20 or receiving a notification outputted from the SNS system 20 at any time.

The recommended product presentation system 100 selects a product corresponding to the acquired life event (S30). Specifically, the recommended product presentation system 100 selects a product corresponding to a life event based on the correspondence table TB (see FIG. 4) held by the table holding unit 103.

Next, the recommended product prompting system 100 outputs the product information of the selected product (S40). Specifically, the recommended product presentation system 100 refers to the correspondence table TB and outputs information of a product corresponding to a life event. As described above, for example, if the life event is "sit", the product information of the "small pants-type diaper" corresponding to the "sitting" is displayed in the recommended product display area A2 of the image P (see Figure 5).

The user who has displayed the portrait P carrying the communication terminal 40 or the personal computer 50 can input necessary items or the like in the application form of the sample to be displayed later, or in the SNS, the condition to be supplied to the sample. Select "like".

(4) Effect ‧ Effect

Based on the recommended product prompting system 100, a product corresponding to the life event obtained from the SNS system 20 is selected. Also, the product information of the selected product is output in a manner that is available to the user. Therefore, it is effective to use the life events input in the SNS to propose appropriate products for infants (or mothers, etc.). Therefore, the recommended product prompting system 100 allows the manufacturer of the recommended product to propose an appropriate product for potential users in an instant, thereby realizing the expansion of the product selling opportunity.

In the present embodiment, since the life event is acquired through the SNS, it is possible to quickly and easily obtain a life event while effectively utilizing the existing SNS (especially a social map or the like).

In the present embodiment, the recommended communication device 40 and the personal computer 50 are outputted with recommended product information and product features. Therefore, the user can immediately provide the product information of the product which is better for the mother or the infant of the infant in response to the life event, and can recommend the more appropriate product to the user in response to the life event.

In the present embodiment, it is possible to recommend a product that is associated with the acquired life event and season. Therefore, appropriate products for the season can be recommended.

In the present embodiment, the recommended product presentation system 100 can output an image including a graphic corresponding to a life event or a graphic corresponding to a growth stage of the infant, or an output including the life event. Information about the corresponding message. Therefore, it is possible for the user (mother, etc.) to provide the information of the pattern and the message as a group, and the user can easily select the appropriate growth stage of the state closest to the child. Further, by outputting information including a message corresponding to the life event (see FIG. 6), the user can be prompted to actively contribute to the life event.

(5) Other embodiments

As described above, the content of the present invention has been disclosed by the embodiments of the present invention, but it should not be understood that a part of the disclosure and the drawings are intended to limit the present invention. Based on this disclosure, it is clear that the practitioner can have various forms, embodiments, and operational techniques that can be implemented instead.

For example, in the above embodiment, the life event is acquired by the SNS system 20, but the SNS system 20 is not essential in the present invention. For example, the recommended product presentation system 100 itself may have a structure for obtaining a life event.

Further, the correspondence table TB does not have a season column or a recommended content column. Further, in the above-described embodiment, the crawling diaper (pant diaper) is associated with the recommended product in the case of "crawling" (see FIG. 4), but such an example is based on the use (selling) of the product. The area is different. For example, in Japan, the above-mentioned pants-type diapers are generally recommended at the beginning of climbing, but in the Southeast Asian countries where the temperature is higher than that of Japan, before climbing, specifically, the period from the feet of infants and toddlers (two after birth) The degree of the month) is recommended to recommend a diaper. That is, for each region (country, etc.) that uses (sells) products, it is pushed in response to the growth stage of infants and young children. Recommended products (diapers) are also available.

As described above, the present invention naturally includes various embodiments and the like which are not described herein. Therefore, the technical scope of the present invention is defined by the specific matters of the invention related to the scope of the patent application according to the above description.

100‧‧‧Recommended product reminder system

101‧‧‧Life Event Acquisition Department

103‧‧‧Form Maintenance Department

105‧‧‧Product Selection Department

107‧‧‧Product Information Output Department

109‧‧‧Delivery Arrangement Department

Claims (7)

A recommended product presentation system is a recommended product presentation system for automatically proposing an appropriate product to a user, and is characterized in that: a life event acquisition unit is provided to obtain a situation in which an infant who is associated with the user has grown up. a life keeping event; a form holding unit that maintains a correspondence table that associates the life event with the product information associated with the infant; the product selection unit selects and borrows according to the correspondence table held by the form holding unit The product corresponding to the life event obtained by the life event obtaining unit; and the product information output unit is configured to allow the user to obtain the product by using the aforementioned correspondence table held by the form holding unit. Select the product information selected by the department. The recommended product presentation system according to the first aspect of the invention, wherein the life event acquisition unit acquires the life event through a social network service used by the user. The recommended product presentation system according to the first or the second aspect of the patent application, wherein the form holding unit holds the correspondence table including the features of the product corresponding to the product information; the product information output unit , the output of the aforementioned product information and the characteristics of the aforementioned products. For example, the recommended product prompting system described in item 1 or item 2 of the patent application, wherein The form holding unit holds the correspondence table in which the life event and the mother of the infant or the infant are used in response to the life event. The recommended product presentation system according to the first or the second aspect of the invention, wherein the form holding unit maintains the correspondence table that associates the life event, the product information, and the season specified in the year; The product selection unit selects a product corresponding to the life event acquired by the life event acquisition unit and the season based on the correspondence table held by the form holding unit. The recommended product presentation system according to the first or second aspect of the patent application, wherein the product information output unit outputs a graphic corresponding to the life event or corresponds to a growth stage of the infant. The illustration of the illustration. The recommended product presentation system according to the first or the second aspect of the patent application, wherein the product information output unit outputs information including a message corresponding to the life event.