JP6030865B2 - Recommended product presentation system - Google Patents

Description

  The present invention relates to a recommended product presentation system that automatically proposes an appropriate product to a user.

  In recent years, social networking services such as Facebook have become very popular. In such a social networking service, various functions are added as appropriate. For example, in Facebook, a timeline is realized in which comments from other people who have occupied the user's wall are distinguished from the user's posts and the user's posts are displayed in time series. Also, an open graph function that can use a verb or noun other than “Like” has been proposed (for example, Non-Patent Document 1).

“Open Graph”, Facebook, Internet URL: https://developers.facebook.com/docs/opengraph/

  In social networking services such as those mentioned above, actions using verbs and nouns other than “Like” are possible. For example, events that occur with the growth of infants, specifically, Events such as “Yes”, “Yes” and “Run” (hereinafter referred to as life events) can be used as actions.

  Such a life event is often an opportunity to newly require a product (for example, disposable diaper) used for infants or to change its type. However, it has not been proposed to appropriately use such life events to propose appropriate products to be used for infants (or mothers).

  Therefore, the present invention has been made in view of such circumstances, and can automatically propose an appropriate product to a user such as a mother based on a life event, which is an event that occurs with the growth of an infant. The purpose is to provide a recommended product presentation system.

  A feature of the present invention is a recommended product presentation system (recommended product presentation system 100) that automatically proposes an appropriate product to a user, and is an event that occurs as the infant associated with the user grows. A life event acquisition unit (life event acquisition unit 101) that acquires a life event (life event LE), and a correspondence table (correspondence table TB) that associates the life event with product information related to the infant Product selection for selecting a product associated with the life event acquired by the life event acquisition unit based on the table holding unit (table holding unit 103) and the correspondence table held by the table holding unit Unit (product selection unit 105) and the correspondence table held by the table holding unit, The gist of the present invention is to include a product information output unit (product information output unit 107) that outputs the product information selected by the product selection unit so that the user can acquire the product information.

  According to the features of the present invention, it is possible to provide a recommended product presentation system that can automatically propose a suitable product to a user such as a mother based on a life event that is an event that occurs with the growth of an infant.

1 is an overall schematic configuration diagram of a communication system 1 including a recommended product presentation system 100 according to an embodiment of the present invention. 1 is a functional block configuration diagram of a recommended product presentation system 100 according to an embodiment of the present invention. It is a figure which shows the flow regarding the product recommendation operation | movement by the recommended product presentation system 100 which concerns on embodiment of this invention. It is a figure which shows an example of the corresponding | compatible table TB which concerns on embodiment of this invention. 4 is a diagram showing an example of an image P displayed on the screen of the mobile communication terminal 40 or the personal computer 50 according to the embodiment of the present invention. FIG. 6 is a diagram showing an example of a message displayed in response to a life event on the screen of the mobile communication terminal 40 or the personal computer 50 according to the embodiment of the present invention. FIG.

  Next, an embodiment of a recommended product presentation system according to the present invention will be described with reference to the drawings. In the following description of the drawings, the same or similar parts are denoted by the same or similar reference numerals. However, it should be noted that the drawings are schematic and ratios of dimensions are different from actual ones.

  Accordingly, specific dimensions and the like should be determined in consideration of the following description. Moreover, the part from which the relationship and ratio of a mutual dimension differ also in between drawings may be contained.

(1) Overall schematic configuration of communication system including recommended product presentation system FIG. 1 is an overall schematic configuration diagram of a communication system 1 including a recommended product presentation system 100 according to the present embodiment. As shown in FIG. 1, the communication system 1 includes a communication network 10, an SNS system 20, a customer DB 30, a mobile communication terminal 40, and a personal computer 50.

  The communication network 10 is a wired or wireless communication network that connects the SNS system 20, the customer DB 30, the mobile communication terminal 40, and the personal computer 50 so that they can communicate with each other. The communication network 10 may include the Internet.

  The SNS system 20 is a system that provides a social networking service (SNS). Examples of the SNS system 20 include Facebook, but are not limited thereto. For example, Google+ may be used.

  The customer DB 30 is a customer (user) database constructed by a manufacturer of recommended products. The customer DB 30 includes the customer's name, address, e-mail address, family composition, family gender, date of birth, and the like. In addition, the main customer in this embodiment, ie, a user, is an infant's mother. However, the user is not necessarily limited to a mother. For example, it may be an infant's father or grandparent.

  The mobile communication terminal 40 is a terminal used by a user of an SNS provided by the SNS system 20 (hereinafter simply referred to as “user” as appropriate). Examples of the mobile communication terminal 40 include a mobile phone terminal and a smartphone.

  The personal computer 50 is installed in an SNS user's house or the like. The personal computer 50 can use SNS provided by the SNS system 20 via the Internet.

  The recommended product presentation system 100 is a customer constructed by a manufacturer of recommended products and the like, and is a system that automatically proposes appropriate products to SNS users. Specifically, the recommended product presentation system 100 recommends an appropriate product based on a life event (for example, “sit”) that is an event that occurs with the growth of an infant associated with the user. .

(2) Functional Block Configuration of Recommended Product Presentation System FIG. 2 is a functional block configuration diagram of the recommended product presentation system 100. As shown in FIG. 2, the recommended product presentation system 100 includes a life event acquisition unit 101, a table holding unit 103, a product selection unit 105, a product information output unit 107, and a delivery arrangement unit 109.

  The life event acquisition unit 101 acquires a life event that is an event that occurs with the growth of an infant associated with the user. Specifically, a life event is a unique event that can occur in an infant, such as “sit down”, “yes yes”, “run”.

  The life event acquisition unit 101 acquires a life event via the SNS used by the user. Specifically, when a user posts an article on his / her recent situation, especially an article on the growth of an infant (or mother's child if the mother is a user) associated with the user, the life event is acquired. The unit 101 acquires a life event included in the article. More specifically, for example, in the case of Facebook, actions that become life events defined by an open graph that can use verbs and nouns other than “Like” (the above-mentioned “sit”, “yes yes”, “ Etc.)). Even if an action that becomes a life event is not defined as in Facebook, the life event may be acquired by a method of detecting a predetermined keyword included in an article posted by the user.

  The table holding unit 103 holds a correspondence table TB in which life events are associated with product information related to infants. FIG. 4 shows an example of the correspondence table TB. As shown in FIG. 4, in the correspondence table TB, life events are associated with product information that is preferably used by an infant or an infant's mother according to the life event. For example, “small pants diaper” is associated with the case where the infant “sits”. The case where the infant “drinks milk” is associated with “wet wipe” and “breast milk pad” used by the mother.

  The correspondence table TB may include product features (recommended contents) associated with the product information. As shown in FIG. 4, each recommended product is associated with a feature (recommended content) of the product. For example, “small pants diapers” is associated with “Introducing pants diapers that can be changed even while sitting” as recommended content.

  Furthermore, as shown in FIG. 4, life events, product information, and predetermined seasons of the year may be associated with the correspondence table TB. Note that the season is not an essential component of the correspondence table TB, and even if a predetermined season is associated with the season column of the correspondence table TB, the product may be recommended regardless of the season. Absent.

  The product selection unit 105 selects a product associated with the life event acquired by the life event acquisition unit 101 based on the correspondence table TB held by the table holding unit 103. For example, if “sitting” is acquired by the life event acquisition unit 101, the product selection unit 105 refers to the correspondence table TB and selects “small pants diapers” associated with “sitting”. select.

  Further, the product selection unit 105 may select a product associated with the life event and season acquired by the life event acquisition unit 101 based on the correspondence table TB. For example, when the life event acquisition unit 101 acquires “played in water” in the “summer” season (for example, July to September), the product selection unit 105 refers to the correspondence table TB, “Water play pants” associated with “Done” is selected.

  The product information output unit 107 outputs the product information selected by the product selection unit 105 based on the correspondence table TB held by the table holding unit 103 so that the user can acquire it. Specifically, the product information output unit 107 displays the image P that displays the life event acquired by the life event acquisition unit 101 and the recommended product associated with the life event, the mobile communication terminal 40 and the personal computer. 50 is displayed.

  Further, the product information output unit 107 outputs an image including an icon associated with a life event or an icon associated with an infant growth stage, or outputs information including a message associated with the life event. You may do it.

  FIG. 5 shows an example of an image P displayed on the screen of the mobile communication terminal 40 or personal computer 50 owned by the user. FIG. 6 shows an example of a message displayed in response to a life event on the screen of the mobile communication terminal 40 or the personal computer 50. As shown in FIG. 5, the image P includes a plurality of life events LE, a message display area A1, and a recommended product display area A2.

  The life event LE is an event that occurs with the growth of an infant associated with the user, and includes a photograph posted by the user, a comment, and an icon associated with the life event (for example, Eating, Toddling, Kicking, etc.). The icon is automatically displayed by the product information output unit 107.

  The message display area A1 is an area in which messages related to registered infants are displayed. For example, in the message display area A1, a message (see FIG. 6) celebrating the elapsed month (for example, 2 months) from the birth of the infant, an icon (2 mth) associated with the growth stage of the infant, etc. are displayed. The

  That is, the product information output unit 107 can display the image P including the message about the infant on the mobile communication terminal 40 and the personal computer 50 with reference to the customer DB 30. In the recommended product display area A2, product information about the product selected by the product selection unit 105, features of the product, and the like are displayed.

  Further, the product information output unit 107 may output a form in which a sample of a recommended product can be applied. At this time, the product information output unit 107 may provide a simple user questionnaire column or provide a sample by lottery to users who have answered the questionnaire. Note that the product information output unit 107 may transmit an email including product information recommended to the user instead of outputting the image P.

  When the product information output unit 107 outputs a form that allows the product information output unit 107 to apply for a free sample of the recommended product, the delivery arrangement unit 109 arranges delivery of the free sample to the user based on an instruction from the product information output unit 107. To do. Specifically, the delivery arrangement unit 109 refers to the customer DB 30 and generates a delivery slip and a shipping slip addressed to the user to which the sample is to be delivered.

(3) Operation of Recommended Product Presentation System Next, the operation of the recommended product presentation system 100 will be described. Specifically, a flow related to an operation of recommending an appropriate product based on the life event acquired by the recommended product presentation system 100 will be described. FIG. 3 shows a flow relating to a product recommendation operation by the recommended product presentation system 100.

  As shown in FIG. 3, an SNS user (for example, a mother) posts an article about the current state on SNS (S10). Specifically, the user posts an article (photograph and life event) on the growth of his child (infant) on SNS. Posted articles are accumulated in the SNS system 20.

  The recommended product presentation system 100 acquires the life event included in the article posted by the user from the SNS system 20 (S20). Specifically, the recommended product presentation system 100 periodically sends inquiries to the SNS system 20, or receives notifications that are output from the SNS system 20 at any time, to the articles posted by the user. Get the included life event.

  The recommended product presentation system 100 selects a product associated with the acquired life event (S30). Specifically, the recommended product presentation system 100 selects a product associated with the life event based on the correspondence table TB (see FIG. 4) held by the table holding unit 103.

  Next, the recommended product presentation system 100 outputs product information of the selected product (S40). Specifically, the recommended product presentation system 100 refers to the correspondence table TB and outputs information on products associated with life events. As described above, for example, if the acquired life event is “sit”, the product information of “small pants diapers” associated with “sit” is displayed in the recommended product display area A2 ( (See FIG. 5).

  The user who has viewed the image P displayed on the mobile communication terminal 40 or the personal computer 50 inputs necessary information on the application form for the free sample displayed afterwards, or the free sample has been provided on SNS. On the other hand, it is possible to select “like”.

(4) Action / Effect According to the recommended product presentation system 100, the product associated with the life event acquired from the SNS system 20 is selected. Further, the product information of the selected product is output so that the user can obtain it. For this reason, it is possible to propose an appropriate product to be used for infants (or mothers, etc.) by effectively utilizing life events input on SNS. Therefore, with the recommended product presentation system 100, a manufacturer of recommended products can propose an appropriate product to potential users in a more timely manner, and can realize expansion of product sales opportunities.

  In this embodiment, life events are acquired via SNS. Life events can be acquired quickly and easily while using existing SNS effectively (especially open graph).

  In this embodiment, recommended product information and product characteristics are output to the mobile communication terminal 40 and the personal computer 50. For this reason, the product information of the product that the infant or the mother of the infant preferably uses according to the life event can be provided to the user in a timely manner, and a more appropriate product according to the generated life event can be recommended to the user.

  In the present embodiment, a product associated with the acquired life event and season can be recommended. For this reason, an appropriate product according to the season can be recommended.

  In the present embodiment, the recommended product presentation system 100 outputs an image including an icon associated with a life event or an icon associated with an infant growth stage, or includes a message associated with the life event. Information can be output. For this reason, it is possible to provide a user (such as a mother) with a set of icons and a message, and the user can easily select an appropriate growth stage that is closest to the state of the child. Furthermore, by outputting information including a message (see FIG. 6) associated with the life event, the user can be encouraged to post about the life event.

(5) Other Embodiments As described above, the contents of the present invention have been disclosed through the embodiments of the present invention. However, it is understood that the description and drawings constituting a part of this disclosure limit the present invention. Should not. From this disclosure, various alternative embodiments, examples, and operational techniques will be apparent to those skilled in the art.

  For example, in the above-described embodiment, the life event is acquired via the SNS system 20, but the SNS system 20 is not essential for the present invention. For example, the recommended product presentation system 100 itself may include a mechanism for acquiring a life event.

  Further, the correspondence table TB may not include the season column and the recommended content column. Further, in the above-described embodiment, in the case of “yes yes”, yes diapers (pants diapers) are associated as recommended products (see FIG. 4), but such an example uses (sells) products. It may vary depending on the region. For example, in Japan, it is common to recommend the pants diaper as mentioned above when starting yes. Pants diapers may be recommended from the time of flapping (about 2 months after birth). That is, the recommended product (diaper) may differ depending on the growth stage of the infant for each region (country or the like) where the product is used (sold).

  As described above, the present invention naturally includes various embodiments that are not described herein. Therefore, the technical scope of the present invention is defined only by the invention specifying matters according to the scope of claims reasonable from the above description.

1. Communication system
10 ... Communication network
20 ... SNS system
30 ... Customer DB
40… Mobile communication terminal
50 ... Personal computer
100 ... Recommended product presentation system
101 ... Life event acquisition department
103 ... Table holder
105 ... Product selector
107… Product information output section
109… Delivery Arrangement Department
A1 ... Message display area
A2… Recommended product display area
LE ... Life event
P ... Image
TB ... correspondence table

Claims (7)

A recommended product presentation system that automatically suggests appropriate products to users,
A life event acquisition unit that acquires a life event that is an action characteristic of the infant that occurs with the growth of the infant associated with the user;
A table holding unit for holding a correspondence table in which the life event is associated with product information related to the infant;
A product selection unit that selects a product associated with the life event acquired by the life event acquisition unit, based on the correspondence table held by the table holding unit;
A product information output unit that outputs the product information selected by the product selection unit based on the correspondence table held by the table holding unit so that the user can acquire the product information ;
The life event acquisition unit periodically sends an inquiry to the social networking service used by the user, or receives a notification output from the social networking service as needed. A recommended product presentation system that acquires the life event through a networking service . The table holding unit holds the correspondence table including the characteristics of the product associated with the product information,
The recommended product presentation system according to claim 1, wherein the product information output unit outputs the product information and characteristics of the product. Said table holding unit, said the life events, to claim 1 or 2 holds the association table and is preferably the product information the infant or mother of the infant to be used is associated in accordance with the life events Recommended product presentation system described. The table holding unit holds the correspondence table in which the life event, the product information, and a predetermined season of the year are associated,
The said product selection part selects the product matched with the said life event and the said season acquired by the said life event acquisition part based on the said corresponding | compatible table hold | maintained by the said table holding part. 3 recommended product presentation system according to any one of. The recommended product according to any one of claims 1 to 4 , wherein the product information output unit outputs an image including an icon associated with the life event or an icon associated with the growth stage of the infant. Presentation system. The recommended product presentation system according to any one of claims 1 to 5 , wherein the product information output unit outputs information including a message associated with the life event. The recommended product presentation system according to any one of claims 1 to 6, wherein the product information output unit outputs a form for applying a sample of the product with the product information selected by the product selection unit.

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