TWI547892B - Variable product discount system and method thereof - Google Patents

Description

Dynamic commodity discount system and method thereof

The present invention relates to a dynamic merchandise discount system and method thereof; and more particularly to a variably degressive merchandise discount system and method therefor.

With regard to the conventional commodity discount system, for example, the Republic of China Patent Publication No. 201333856 provides a price-indicating invention patent application specifying a variable discount on the price of goods and/or services, which discloses a discount on the provision of goods and/or services. The technology of the discounted offer. In an example, the discount offer may be designated as a variable discount. In the features of this example, the amount of the variable discount decreases with each customer or group accepting the offer. According to this feature, a customer who accepts the offer earlier than other customers can obtain a larger discount. In another feature, the variable discount amount changes with a predetermined predetermined time interval. For example, a customer who accepts the offer within a predetermined time interval that is earlier than another predetermined time interval may obtain a larger variable discount amount. Therefore, the discount amount decreases as time temporally continues for a predetermined time interval. In both of the features, once the specified number of customers accepts the discount, then the discount offer can be assigned a fixed discount.

However, the amount of the variable discount of the aforementioned publication No. 201333856 is only considered to decrease with each customer or group accepting the offer, or the amount of the variable discount only considers that the discount amount is continuously scheduled continuously with time. The time interval drops, but the customer's location is not considered. Moreover, the variable The amount of the discount is necessarily converted to the fixed discount when the specific customer receives the discount. Therefore, there is a need for further improvements in the volume operation of the variable discount to provide other purchase competitive or accurate promotional functions. The foregoing Japanese Patent Publication No. 201333856 is only a reference to the technical background of the present invention and the state of the art is not intended to limit the scope of the present invention.

In view of the above, the present invention provides a dynamic merchandise discount system and a method thereof, which connect a merchandise promotion platform to a plurality of seller systems and a plurality of buyer devices, so as to use the merchandise promotion platform to limit sales promotion. The schedule and the plurality of dynamic discounted prices are transmitted to the buyer device, and a purchase procedure is executed to the seller system according to the restricted promotion schedule to a predetermined location, so as to improve the utility discount system and the purchase promotion cannot be provided in the merchandise promotion. Or technical shortcomings of accurate promotions.

The main objective of the preferred embodiment of the present invention is to provide a dynamic merchandise discount system and method thereof, which connect a merchandise promotion platform to a plurality of seller systems and a plurality of buyer devices, so as to utilize the merchandise promotion platform to limit the promotion schedule. And a plurality of dynamic discounted prices are transmitted to the buyer device, and a purchase procedure is executed to the seller system according to the limited promotion schedule to a predetermined location, thereby achieving the purpose of achieving rapid merchandise promotion.

In order to achieve the above objective, the dynamic merchandise discount system of the preferred embodiment of the present invention comprises: a merchandise promotion platform, which provides a dynamic discount computer system and a customer location finding module; and at least one seller system connected to the merchandise promotion platform And providing a sales merchandise information to the merchandising promotion platform, and calculating a merchandise price using the dynamic discount computer system to generate a plurality of dynamic discounted prices according to a limited promotion schedule; and at least one buyer device, the connection To the merchandising platform, In order to connect to the merchandise promotion platform; wherein the customer location finding module is used to calculate the location of one of the buyer devices, and confirm whether the buyer device is within a predetermined area; wherein it is confirmed that the buyer device is already And within the predetermined area, the limited promotion schedule and the dynamic discount price are transmitted by the product promotion platform to the buyer device; wherein after the buyer device receives the dynamic discount price, promoting the promotion promotion schedule to the one The predetermined location performs a purchase procedure with the seller system.

In the preferred embodiment of the present invention, the product promotion platform is disposed on a server or a cloud server.

The merchandise promotion platform of the preferred embodiment of the present invention is disposed in a store system, a shopping mall system, an online shopping system or a management system to utilize the store system, the shopping mall system, the online shopping system or the management system. Directly operate the product promotion platform.

In the preferred embodiment of the present invention, the customer location finding module is a GPS module, an indoor positioning module or a wireless communication module.

The buyer device of the preferred embodiment of the present invention is selected from a wireless mobile communication device, a network transmission device or a wireless transmission device.

In order to achieve the above object, a dynamic merchandise discount method according to a preferred embodiment of the present invention includes: providing a dynamic discount computer system and a customer location finding module on a merchandise promotion platform; and at least one seller utilizing the merchandise price to utilize the dynamic discount computer Calculating to generate a plurality of dynamic discount prices according to a limited promotion schedule; at least one buyer device is connected to the merchandise promotion platform for connecting to the merchandise promotion platform; Using the customer location finding module to calculate the location of one of the buyer devices and confirming whether the buyer device is within a predetermined area; when the buyer device is confirmed to be within the predetermined region, the product is promoted by the product The platform transmits the restricted promotion schedule and the dynamic discount price to the buyer device; and after the buyer device receives the dynamic discount price, facilitating execution of a purchase procedure to the seller system according to the restricted promotion schedule to a predetermined location.

In the preferred embodiment of the present invention, the product promotion platform is disposed on a server or a cloud server.

The merchandise promotion platform of the preferred embodiment of the present invention is disposed in a store system, a shopping mall system, an online shopping system or a management system to utilize the store system, the shopping mall system, the online shopping system or the management system. Directly operate the product promotion platform.

In the preferred embodiment of the present invention, the customer location finding module is a GPS module, an indoor positioning module or a wireless communication module.

The buyer device of the preferred embodiment of the present invention is selected from a wireless mobile communication device, a network transmission device or a wireless transmission device.

1‧‧‧Commodity Promotion Platform

100‧‧‧Cloud Server

10‧‧‧Dynamic discount computer system

11‧‧‧Customer location search module

111‧‧‧Global Positioning System

112‧‧‧ indoor positioning system

2‧‧‧Seller system

20‧‧‧Store system

3‧‧‧ Buyer device

3a‧‧‧ first buyer device

3b‧‧‧second buyer device

Figure 1 is a block diagram showing a dynamic merchandise discount system in accordance with a first preferred embodiment of the present invention.

Figure 2 is a block diagram showing a dynamic merchandise discount system in accordance with a second preferred embodiment of the present invention.

Figure 3 is a flow chart showing the dynamic merchandise discount method of the preferred embodiment of the present invention.

Figure 4 is a schematic diagram showing the relationship between time and discount for a dynamic merchandise discount system and method thereof according to a preferred embodiment of the present invention.

Figure 5: Dynamic commodity discount system and its square in accordance with a preferred embodiment of the present invention The method uses a schematic diagram of outdoor and indoor positioning and transmission of dynamic discounted prices.

In order to fully understand the present invention, the preferred embodiments of the present invention are described in detail below, and are not intended to limit the invention.

The dynamic merchandise discount system and method thereof according to the preferred embodiment of the present invention are applicable to various transaction systems, online transaction systems, or online store systems, such as hypermarkets, auction website systems, or online shopping systems, but are not intended to limit the present. The scope of application of the invention. The dynamic merchandise discount system and method thereof according to the preferred embodiment of the present invention are suitable for use in combination with various e-commerce systems, such as O2O (online-to-online), B2B or B2C e-commerce systems, but are not intended to limit the present invention. Application range.

The dynamic commodity discount system and method of the preferred embodiment of the present invention are executed by a computer-executable process step, which can be executed on various computing devices (for example, a smart phone). , smart phone] or various computer equipment, such as a desktop computer, a notebook, a workstation computer, and the like.

The dynamic commodity discount system and method thereof according to the preferred embodiment of the present invention are applicable to various information network systems, for example, including an Internet, a local area network (LAN), or various Wireless LAN, but it is not intended to limit the scope of application of the present invention.

1 is a block diagram showing a dynamic merchandise discount system according to a first preferred embodiment of the present invention, and the dynamic merchandise discount system is mainly divided into a three-tier architecture, which includes a promotion platform layer, a seller layer, and a buyer layer, but it is not It is intended to define the scope of the invention. Referring to FIG. 1 , for example, the dynamic merchandise discount system of the first preferred embodiment of the present invention includes a merchandise promotion platform, a plurality of seller systems 2, and a plurality of buyer devices. [buyer device] 3.

Referring to FIG. 1 again, for example, the product promotion platform 1 is disposed on a server, a cloud server, or a device having similar functions. The merchandise promotion platform 1 has a dynamic discount calculation mechanism 10 and a customer location finding module 11. The customer location finding module 11 is a GPS module, an indoor positioning module or a wireless communication module. The indoor positioning module is selected from an iBeacon device or a short-range communication device with similar functions.

Referring to FIG. 1 again, for example, the seller system 2 is selected from various computer systems, such as a desktop computer, or a mobile communication device, which includes a mobile communication device. A laptop computer, a sub-notebook computer or a netbook computer, a tablet computer, or a smart phone.

Referring to FIG. 1 again, for example, the buyer device 3 is selected from various computer devices (for example, a desktop computer) and various mobile communication devices (for example, a notebook computer, a small notebook computer, and a tablet computer). Or a smart phone] or a variety of wireless communication devices (for example: portable pager or meal pager).

Fig. 2 is a block diagram showing a dynamic merchandise discount system according to a second preferred embodiment of the present invention, which corresponds to Fig. 1. Referring to FIG. 2, for example, the dynamic merchandise discount system of the second preferred embodiment of the present invention includes a merchandise promotion platform 1, a plurality of seller systems 2, a store system (or management system) 20, and a plurality of Buyer device 3. Relative to the first embodiment, the merchandise promotion platform 1 is disposed in the store system 20 or other systems, such as a shopping mall system or a web shopping system.

3 is a flow chart showing a dynamic merchandise discount method according to a preferred embodiment of the present invention, which includes six main steps, but it is not To stipulate the order of the steps of the present invention, the operation steps will be appropriately omitted or added without departing from the operation method of the present invention, or the order before and after the operation steps will be adjusted. Referring to Figures 1, 2 and 3, the dynamic merchandise discount method of the preferred embodiment of the present invention includes a first step S1: first, the dynamic discount computer system 10 and the customer location finding module 11 are provided on the merchandise promotion platform. 1 , the merchandise promotion platform 1 has a predetermined location, and the merchandise promotion platform 1 is directly operated via the store system 20, the commodity wholesale transaction center system, the shopping mall system, or the online shopping system.

Referring to Figures 1, 2 and 3 again, the dynamic merchandise discount method of the preferred embodiment of the present invention comprises a second step S2: then, at least one seller uses the seller system 2 to utilize a dynamic discount computer system for a commodity price. 10 performs calculations to generate a plurality of dynamic discounted prices based on a limited promotional schedule to form a dynamic offer discount message. For example, the dynamic discount computer system 10 is a declining discount price computer system or a reduced gift computer system (ie, reducing the value or quantity of gifts) to facilitate all consumers, retailers, or wholesalers to seize opportunities as soon as possible to purchase goods. Or purchase.

Figure 4 is a diagram showing the relationship between time and discount using the dynamic merchandise discount system and method thereof according to a preferred embodiment of the present invention. Referring to FIG. 4, for example, the time and discount relationship includes time t0, t1, t2, t3...tn and their corresponding dynamic discount prices D(t0), D(t1), D(t2), D(t3)...D(tn), where D(t0)=D(t1)>D(t2)>D(t3)>D(tn), ie the trading motive used to trigger the sooner the transaction price is cheaper . The dynamic merchandise discount system of another preferred embodiment of the present invention employs a gift value or quantity during times t0 to tn.

Referring again to FIGS. 1 to 4, for example, during time t0 to t1, D(t0) is maintained at an optimal discount price to D(t1), for example, D(t0) is 5 fold or equivalent. Give a 50% off gift in order to reach an early trading opportunity. During the time t0 to t1, it is confirmed by the product promotion platform 1 whether or not the payment is completed. Easy, if the seller system 2 confirms the completion of the transaction, the dynamic product discount of the buyer device 3 is immediately terminated.

Referring again to FIGS. 1 to 4, for example, during the first countdown time t1 to t2, the buffer is dropped from D(t1) to D(t2) with a first slope, for example: D(t2) is 40% off or equivalent to 40% off gifts. During the period from time t1 to time t2, the merchandise promotion platform 1 confirms whether or not the transaction is completed, and if the seller system 2 confirms the completion of the transaction, the dynamic merchandise discount of the buyer device 3 is immediately ended.

Referring again to Figures 1 to 4, for example, during the second countdown time t2 to t3, the second slope is ramped from D(t2) to D(t3), as confirmed by an indoor positioning system. The location of the buyer device 3 is a predetermined indoor location, for example: D(t3) is 8.5 fold or equivalent to a 15 fold gift. During the period from time t2 to time t3, the merchandise promotion platform 1 confirms whether or not the transaction is completed, and if the seller system 2 confirms that the transaction is completed, the dynamic merchandise discount of the buyer device 3 is immediately ended.

Referring again to FIGS. 1 to 4, for example, during the third countdown time t3 to tn, the buffer is dropped from D(t3) to D(tn) with a third slope, and the time tn is discounted. Time, and D(tn) is the final discount price, for example: D(tn) is 9.5 fold or equivalent to 9.5 percent off gift. During the period from time t3 to time tn, the merchandise promotion platform 1 confirms whether or not the transaction is completed, and if the seller system 2 confirms that the transaction is completed, the dynamic merchandise discount of the buyer device 3 is immediately ended.

Referring to Figures 1, 2 and 3 again, the dynamic merchandise discount method of the preferred embodiment of the present invention comprises a third step S3: Next, at least one buyer (for example: on the Internet, online shopping, in a physical store) After the completion of the beauty or meal, only at the physical store or at other appropriate time, the buyer device 3 is automatically or connected to the merchandise promotion platform 1 by a suitable program (for example, an App program) to facilitate the promotion platform of the merchandise. 1 and the buyer device 3 is connected to the communication, so the merchandise promotion platform 1 can be confirmed Recognize the location of the buyer device 3, transmit the dynamic product discount message or confirm the buyer's willingness to return the participating product promotion activity.

Figure 5 is a diagram showing the dynamic commodity discount system and its method of the preferred embodiment of the present invention using outdoor and indoor positioning and transmitting dynamic discounted prices. Referring to FIG. 5, for example, the product promotion platform 1 is selected to be installed in a cloud server 100 or a device having similar functions, so as to collect and analyze the behavior and dynamics of the seller and the buyer, such as Figure 5 shows the left side.

Referring to Figures 1 to 3 and 5 again, the dynamic merchandise discount method of the preferred embodiment of the present invention includes a fourth step S4: Next, the customer location finding module 11 is used to calculate the location of one of the buyer devices 3. And confirm whether the buyer device 3 is within a predetermined area (for example, near the physical store), so that the buyer can consume nearby or additional additional consumption at the location. For example, the customer location finding module 11 includes a global satellite positioning system 111 and an indoor positioning system 112. In the calculation of the location, the merchandise promotion platform 1 first obtains the location of the buyer device 3 via the global satellite positioning system 111. Next, a map information system (for example, Google Map system) is used to calculate an estimated traffic distance between the predetermined location of the merchandise promotion platform 1 and the location of the buyer device 3 (eg, walking or taking a vehicle) and Estimate traffic time (eg, peak traffic time) to set the limit promotion schedule and its several dynamic discount prices accordingly.

Referring to FIG. 5 again, for example, the first location of the first buyer device 3a and the second location of the second buyer device 3b are confirmed via the information of the global satellite positioning system 111, such as The right side of Figure 5 is shown. Next, the merchandise promotion platform 1 may further utilize the indoor positioning system 112 to confirm the first location of the first buyer device 3a and the second location of the second buyer device 3b.

Please refer to Figures 1 to 3 and 5 again, and the present invention is better. The dynamic merchandise discount method of the embodiment includes a fifth step S5: next, when the buyer device 3 is confirmed to be within the predetermined area range (or within the estimated traffic time), the limited promotion time is transmitted by the merchandise promotion platform 1. The table and the dynamic discounted price to the buyer device 3. On the other hand, when it is confirmed that the buyer apparatus 3 is not within the predetermined area, the merchandise promotion platform 1 does not transmit the limited promotion schedule and its several dynamic discounted prices.

Referring to FIG. 5 again, for example, when the indoor positioning system 112 confirms that the first location of the first buyer device 3a is already within the predetermined area, the restriction is transmitted by the product promotion platform 1. The promotion schedule and the dynamic discount price to the first buyer device 3a. In addition, when the indoor positioning system 112 confirms that the second location of the second buyer device 3b is not within the predetermined area, the product promotion platform 1 does not transmit the limited promotion schedule and the dynamic discount price to the second Buyer device 3b.

Referring to FIGS. 1 to 3 and 5 again, the dynamic merchandise discount method of the preferred embodiment of the present invention includes a sixth step S6: then, after the buyer device 3 receives the dynamic discount price, the promotion time is limited according to the limit. The table to a predetermined location (eg, a physical store or an online shopping virtual store) performs a purchase procedure to the seller system 2. Conversely, the limited promotion schedule includes a deadline, and after the deadline, the dynamic discount price, the dynamic giveaway value, or both of the buyer device 3 is terminated, and the original price of the commodity is restored. In addition, after confirming that the buyer device 3 leaves the predetermined area range, the dynamic discount price, the dynamic gift value or both of the buyer device 3 is terminated to ensure that the dynamic discount price, the dynamic gift value or both are transferred to Another buyer device 3 is either returned to the seller system 2.

The foregoing preferred embodiments are merely illustrative of the invention and the technical features thereof, and the techniques of the embodiments can be carried out with various substantial equivalent modifications and/or alternatives; therefore, the scope of the invention is subject to the appended claims. The scope defined by the scope shall prevail. The copyright limitation of this case is used for the purpose of patent application in the Republic of China.

1‧‧‧Commodity Promotion Platform

10‧‧‧Dynamic discount computer system

11‧‧‧Customer location search module

2‧‧‧Seller system

3‧‧‧ Buyer device

Claims (10)

A dynamic merchandise discount system comprising: a merchandise promotion platform, which provides a dynamic discount computer system and a customer location finding module; at least one seller system connected to the merchandise promotion platform and provides a sales merchandise information to the a merchandise promotion platform, and calculating a commodity price using the dynamic discount computer system to generate a plurality of dynamic discount prices according to a limited promotion schedule; and at least one buyer device connected to the merchandise promotion platform for connecting the communication In the merchandise promotion platform, wherein the customer location finding module is used to calculate the location of one of the buyer devices, and confirm whether the buyer device is within a predetermined area; wherein it is confirmed that the buyer device is already in the predetermined area Within the scope, the limited promotion schedule and the dynamic discount price are transmitted by the merchandise promotion platform to the buyer device; wherein after the buyer device receives the dynamic discount price, promoting the promotion promotion schedule to a predetermined location The seller system performs a purchase procedure. According to the dynamic commodity discount system described in claim 1, wherein the merchandise promotion platform is disposed on a server or a cloud server. The dynamic merchandise discount system according to claim 1, wherein the merchandise promotion platform is disposed in a store system, a shopping mall system, an online shopping system or a management system to utilize the store system and the shopping mall. The system, online shopping system or management system directly operates the merchandising promotion platform. According to the dynamic commodity discount system described in claim 1, wherein the customer location finding module is a GPS module, an indoor positioning module or a wireless communication module. The dynamic merchandise discount system of claim 1, wherein the buyer device is selected from a wireless mobile communication device, a network transmission device, or a wireless transmission device. A dynamic merchandise discounting method, comprising: providing a dynamic discount computer system and a customer location finding module on a merchandise promotion platform; at least one seller calculates a merchandise price using the dynamic discount computer system to promote according to a restriction The timetable generates a plurality of dynamic discount prices; at least one buyer device is connected to the merchandise promotion platform to connect to the merchandise promotion platform; and the customer location finding module is used to calculate the location of the buyer device, and confirm the Whether the buyer device is within a predetermined area; when the buyer device is confirmed to be within the predetermined area, the limited promotion schedule and the dynamic discount price are transmitted by the product promotion platform to the buyer device; After receiving the dynamic discount price, the buyer device facilitates performing a purchase procedure to a seller system according to the restricted promotion schedule to a predetermined location. According to the dynamic product discount method described in claim 6, wherein the product promotion platform is set on a server or a cloud server. The dynamic merchandise discount method according to claim 6, wherein the merchandise promotion platform is disposed in a store system, a shopping mall system, an online shopping system or a management system to utilize the store system and the shopping mall. The system, online shopping system or management system directly operates the merchandising promotion platform. According to the dynamic product discounting method described in claim 6, wherein the customer location finding module is a GPS module, an indoor positioning module or a wireless communication module. The dynamic merchandise discounting method according to claim 6, wherein the buyer device is selected from a wireless mobile communication device, a network transmission device or a wireless transmission device.