TWI530896B - Sales bonus feedback system and method - Google Patents
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Description
本發明有關銷售收銀,尤其關於銷售收銀的系統與方法。The present invention relates to sales cashiers, and more particularly to systems and methods for selling cashiers.
為了提升營業額,刺激並提升消費者的消費意願,一般連鎖超商或是量販店等業者常會提供滿額積點,其依據消費者的結帳金額提供數量不一的點數,讓消費者進行點數累積,其可以採用會員制透過會員卡累積點數,或者採用不記名的點數卡等等方式加以累積點數,消費者在累積一定點數之後,即可換得商品或者換成現金卷使用。In order to increase turnover, stimulate and enhance consumers' willingness to consume, companies such as chain supermarkets or mass merchandisers often provide full points, which provide consumers with different amounts of checkouts. The points are accumulated, which can be accumulated by the membership system through the membership card, or by using an unregistered point card, etc., after the customer accumulates a certain number of points, they can exchange the goods or exchange for cash. Volume usage.
然而消費者在單一商店的消費金額相當有限,因而要累積到足夠的點數換購想要的商品有相當的難度,換句話說,積點對於消費者來說,可說是食之無味,棄之可惜,其對於提升營業額的效果其實相當有限。However, the amount of consumption of a consumer in a single store is quite limited, so it is quite difficult to accumulate enough points to redeem the desired product. In other words, for the consumer, it can be said that it is tasteless and discarded. Unfortunately, its effect on increasing turnover is actually quite limited.
因此,為了有效刺激消費者的消費意願,業者必須定期舉辦活動,如透過活動贈點的方式甚至是直接採用滿額折價、特定商品促銷等方式,透過拉高回饋金額的方式,來吸引消費者消費,然而透過拉高回饋金額的方式來吸引消費者,雖然可以有效提高營業額,但是反而會降低業者的營業利益,業者必須精算成本並管控促銷時間與商品種類,顯然無法真正滿足業者的需求。Therefore, in order to effectively stimulate consumers' willingness to spend, the industry must hold regular events, such as through the way of giving gifts, or even directly using full discounts, specific product promotions, etc., to attract consumers by increasing the amount of feedback. However, by attracting consumers by increasing the amount of feedback, although it can effectively increase the turnover, it will reduce the business interests of the operators. The operators must calculate the cost and control the promotion time and the types of products, which obviously cannot meet the needs of the operators.
爰是,本發明的主要目的在於揭露一種銷售紅利回饋系統,透過該系統可提供一簡單、易控制成本且可有效刺激消費的促銷活動,可在提升營業額的同時,維持應有的營業利益,而滿足業者的需求。Therefore, the main object of the present invention is to disclose a sales bonus feedback system through which a simple, easy-to-control cost and effective stimulation of consumption can be provided, which can maintain the business profit while improving the turnover. And meet the needs of the industry.
本發明的次要目的在於揭露一種銷售紅利回饋方法,透過該方法的流程,業者可輕易控管促銷成本,且有效刺激消費者的消費意願,在提升營業額的同時,維持應有的營業利益。The secondary objective of the present invention is to disclose a sales bonus feedback method. Through the process of the method, the operator can easily control the promotion cost, and effectively stimulate the consumer's willingness to consume, and maintain the business profit while improving the turnover. .
基於上述目的,本發明揭露一種銷售紅利回饋系統與方法,其包含一中控裝置、至少一收銀裝置與一判斷單元,該至少一收銀裝置分別連結該中控裝置,且該判斷單元連結該中控裝置。Based on the above object, the present invention discloses a sales bonus feedback system and method, including a central control device, at least one cash register device, and a determination unit, wherein the at least one cash collection device is respectively coupled to the central control device, and the determination unit is coupled to the middle Control device.
其中該中控裝置產生一累積獎勵隨機值並供設定一紅利回饋比例,以讓該至少一收銀裝置於一消費行為結帳後,依據該紅利回饋比例產生一銷售紅利;並該判斷單元接收取得該銷售紅利,以累積計算該銷售紅利,而產生一累積銷售紅利,又該判斷單元在該累積銷售紅利大於該累積獎勵隨機值時,讓該累積銷售紅利作為該消費行為的獎勵回饋。The central control device generates a cumulative bonus random value and sets a bonus return ratio, so that the at least one cash register device generates a sales bonus according to the dividend return ratio after a consumer behavior checkout; and the determining unit receives the obtained dividend The sales bonus is calculated by cumulatively calculating the sales bonus, and a cumulative sales bonus is generated, and the judging unit makes the accumulated sales bonus as the reward feedback of the consumption behavior when the accumulated sales bonus is greater than the cumulative bonus random value.
據此,本發明讓消費者在進行消費時,有機會額外獲得該累積銷售紅利,且該累積銷售紅利可以經由累積計算而形成相當吸引人的高額獎勵,故可有效刺激並提升消費者的消費意願,大幅度的提升營業額,而業者透過提撥銷售紅利的方式,不但管控成本低廉,且可輕易地改變該紅利回饋比例而控制促銷成本,以維持應有的營業利益,可滿足使用上的需求。Accordingly, the present invention allows the consumer to have additional opportunity to obtain the accumulated sales bonus when making consumption, and the accumulated sales bonus can form a relatively attractive high reward through cumulative calculation, thereby effectively stimulating and enhancing consumer consumption. Willingness to substantially increase the turnover, and the operator can not only control the low cost, but also easily change the bonus return ratio and control the promotion cost by providing the sales bonus, so as to maintain the business benefit and satisfy the use. Demand.
茲有關本發明的詳細內容及技術說明,現以實施例來作進一步說明,但應瞭解的是,該等實施例僅為例示說明之用,而不應被解釋為本發明實施之限制。The detailed description of the present invention and the technical description of the present invention are further illustrated by the accompanying drawings, but it should be understood that these embodiments are merely illustrative and not to be construed as limiting.
請參閱「圖1」與「圖2」所示,本發明為一種銷售紅利回饋系統,其包含一中控裝置10、至少一收銀裝置20與一判斷單元30,其中該至少一收銀裝置20分別連結該中控裝置10,該判斷單元30亦連結該中控裝置10,且該中控裝置10可供設定一紅利回饋比例。Referring to FIG. 1 and FIG. 2, the present invention is a sales bonus feedback system including a central control device 10, at least one cash register device 20 and a determination unit 30, wherein the at least one cash collection device 20 respectively The central control device 10 is coupled to the central control device 10, and the central control device 10 is configured to set a bonus feedback ratio.
而本發明的流程,包含S1:產生累積獎勵隨機值、S2:結帳產生銷售紅利、S3:計算是否達到累積獎勵隨機值與S4:獎勵回饋。The flow of the present invention includes S1: generating a cumulative reward random value, S2: checkout generates a sales bonus, S3: calculating whether the cumulative reward random value is reached, and S4: reward feedback.
首先,為進行流程S1,為藉由該中控裝置10產生一累積獎勵隨機值,該中控裝置10可以於一指定區間數值隨機產生該累積獎勵隨機值。First, in order to perform the process S1, in order to generate a cumulative bonus random value by the central control device 10, the central control device 10 can randomly generate the cumulative reward random value in a specified interval value.
接著進行流程S2,讓該至少一收銀裝置20於一消費行為結帳後,依據該紅利回饋比例產生一銷售紅利,該紅利回饋比例為業者可依產品的毛利率而自行制訂,亦可配合促銷需求而自行改變。Then, the process S2 is performed, and the at least one cash register device 20 generates a sales bonus according to the bonus return ratio after the checkout is performed. The bonus feedback ratio is determined by the manufacturer according to the gross profit margin of the product, and may also be combined with the promotion. Change by yourself.
最後進行流程S3與流程S4,該判斷單元30接收取得該銷售紅利,以藉由該判斷單元30累積計算該銷售紅利,而產生一累積銷售紅利,並在該累積銷售紅利大於該累積獎勵隨機值時,進行流程S4,讓該累積銷售紅利作為該消費行為的獎勵回饋。之後可依據是否繼續促銷而決定是否重新執行流程S1。Finally, the process S3 and the process S4 are performed, and the determining unit 30 receives the sales bonus to calculate the sales bonus by the determining unit 30, and generates a cumulative sales bonus, and the accumulated sales bonus is greater than the cumulative bonus random value. At the same time, the process S4 is performed to make the accumulated sales bonus as a reward for the consumption behavior. It is then possible to decide whether to re-execute the process S1 depending on whether or not to continue the promotion.
此外,本發明可更具有一顯示單元40,該顯示單元40為連接該判斷單元30,該顯示單元40可供顯示該累積銷售紅利,以讓消費者可以知道目前的該累積銷售紅利,以刺激消費慾望。In addition, the present invention may further have a display unit 40, which is connected to the determining unit 30, and the display unit 40 is configured to display the accumulated sales bonus so that the consumer can know the current accumulated sales bonus to stimulate Consumer desire.
另請參閱「圖3」,為了減輕收銀裝置20的負擔,並簡化退換貨的流程,本發明的該至少一收銀裝置20可以讓該銷售紅利列印於一票券50上,而該中控裝置10連結一抽獎機60,藉由該抽獎機60輸入該票券50上的該銷售紅利,而供該判斷單元30累積計算該銷售紅利。其可以讓消費者自由選擇要累積計算該銷售紅利的時機,而增加獲得獎勵的機會。Referring to FIG. 3, in order to reduce the burden on the cash register device 20 and simplify the process of returning and returning, the at least one cash register device 20 of the present invention can print the sales bonus on a ticket 50. The control device 10 is coupled to a lottery machine 60 for inputting the sales bonus on the ticket 50 by the lottery machine 60, and the determining unit 30 cumulatively calculates the sales bonus. It allows consumers to freely choose the opportunity to accumulate the calculation of the sales bonus, and increase the chances of getting rewards.
請參閱「圖4」與「圖5」所示,其為本發明的第二實施例,本實施例與前述實施例的差別在於,本實施例將紅利回饋分為總銷售紅利與分店銷售紅利,且該複數收銀裝置20分組設置於至少二銷售地點71、72且分別連結該中控裝置10,此處圖示為以兩個銷售地點71、72為例表示,其包含流程S11:產生總累積獎勵隨機值,流程S12:產生分店累積獎勵隨機值,流程S21:結帳產生總銷售紅利與分店銷售紅利,流程S31:計算是否達到總累積獎勵隨機值,流程S32:計算是否達到分店累積獎勵隨機值,流程S41:總獎勵回饋,流程S42:分店獎勵回饋。Please refer to FIG. 4 and FIG. 5 , which are the second embodiment of the present invention. The difference between this embodiment and the foregoing embodiment is that the bonus dividend is divided into the total sales bonus and the branch sales bonus. And the plurality of cash register devices 20 are grouped and disposed in at least two sales locations 71 and 72 and respectively connected to the central control device 10, wherein the two sales locations 71 and 72 are illustrated as an example, which includes a process S11: generating total Cumulative reward random value, process S12: generating a store cumulative reward random value, process S21: checkout generates total sales bonus and store sales bonus, process S31: calculating whether the total accumulated reward random value is reached, and process S32: calculating whether the store cumulative reward is reached Random value, process S41: total reward feedback, process S42: branch reward feedback.
本實施例首先為進行流程S11與流程S12,中控裝置10用於產生一總累積獎勵隨機值與標記該銷售地點71、72的至少二分店累積獎勵隨機值,且該中控裝置10供設定一總紅利回饋比例與一分店紅利回饋比例。In this embodiment, first, in order to perform the process S11 and the process S12, the central control device 10 is configured to generate a total cumulative reward random value and at least two store cumulative reward random values that mark the sales locations 71, 72, and the central control device 10 is configured. A total dividend payout ratio and a branch bonus return ratio.
接著進行流程S21,該複數收銀裝置20於一消費行為結帳後,依據該總紅利回饋比例與該分店紅利回饋比例產生一總銷售紅利與標記該銷售地點71、72的一分店銷售紅利。Next, in a process S21, the complex cash register device 20 generates a total sales bonus and a branch sales bonus of the sales location 71, 72 according to the total bonus return ratio and the store bonus return ratio after a consumer behavior checkout.
接著進行流程S31、流程S32與流程S41、流程S42,同樣的該判斷單元30連結該中控裝置10,並接收取得該總銷售紅利與該分店銷售紅利,並累積計算該總銷售紅利,且依據標記的該銷售地點71、72來累積計算該至少二分店銷售紅利,而產生一總累積銷售紅利與標記該銷售地點71、72的至少二分店累積銷售紅利,並該判斷單元30在該總累積銷售紅利大於該總累積獎勵隨機值時,讓該總累積銷售紅利作為該消費行為的獎勵回饋,且該至少二分店累積銷售紅利的任一大於對應的該至少二分店累積獎勵隨機值時,提供作為該消費行為的獎勵回饋。Then, the process S31, the process S32, the process S41, and the process S42, the same determining unit 30 is connected to the central control device 10, and receives the total sales bonus and the store sales bonus, and cumulatively calculates the total sales bonus, and according to The marked sales locations 71, 72 are cumulatively calculated to calculate the at least two store sales bonuses, and a total accumulated sales bonus is generated and at least two store cumulative sales bonuses of the sales locations 71, 72 are marked, and the determining unit 30 is in the total accumulation. When the sales bonus is greater than the total cumulative reward random value, the total accumulated sales bonus is used as reward reward for the consumption behavior, and any of the at least two-store cumulative sales bonus is greater than the corresponding at least two-store cumulative reward random value, provided As a reward for this consumer behavior.
此外,該中控裝置10同樣於一指定區間數值隨機產生該總累積獎勵隨機值與該至少二分店累積獎勵隨機值。且本實施例亦可具有一顯示單元40,該顯示單元40連接該判斷單元30,該顯示單元40顯示該總累積銷售紅利與該至少二分店累積銷售紅利。In addition, the central control device 10 also randomly generates the total cumulative reward random value and the at least two-store cumulative reward random value in a specified interval value. The present embodiment may also have a display unit 40 connected to the determining unit 30, and the display unit 40 displays the total accumulated sales bonus and the at least two-store cumulative sales bonus.
另請參閱「圖6」,同樣的為了減輕收銀裝置20的負擔,該複數收銀裝置20亦可將該總銷售紅利與該分店銷售紅利列印於一票券50上,且該至少二銷售地點71、72各設置一抽獎機60,該抽獎機60連結該中控裝置10,以藉由該抽獎機6供輸入該票券50上的該總銷售紅利與該分店銷售紅利,而供該判斷單元30累積計算該總銷售紅利與該分店銷售紅利。Please also refer to FIG. 6 . Similarly, in order to reduce the burden on the cash register device 20 , the plurality of cash register devices 20 may also print the total sales bonus and the branch sales bonus on a ticket 50, and the at least two sales locations. 71, 72 each set up a lottery machine 60, the lottery machine 60 is connected to the central control device 10, by the lottery machine 6 for inputting the total sales bonus on the ticket 50 and the store sales bonus for the judgment Unit 30 cumulatively calculates the total sales bonus and the store sales bonus.
據此,本發明透過銷售紅利的提撥,並讓其累積計算形成高額的累積銷售紅利,因而可以吸引消費者的注意,且本發明透過浮動的累積獎勵隨機值設定,當累積銷售紅利超過累積獎勵隨機值設定時,一次性地將該累積銷售紅利給予當次消費行為的消費者,因而充滿了刺激性與不可確定性,可吸引消費者爭先恐後地投入消費行為。故大幅度的提升營業額,而業者透過提撥銷售紅利的方式,不但管控成本低廉,且可輕易地改變該紅利回饋比例而控制促銷成本,以維持應有的營業利益,滿足使用上的需求。Accordingly, the present invention can attract the attention of consumers through the sale of dividends and let them accumulate calculations to form a high cumulative sales dividend, and the present invention sets the cumulative sales bonus by the floating cumulative rewards when the accumulated sales dividend exceeds the accumulation. When the reward random value is set, the accumulated sales bonus is given to the consumers of the current consumption behavior at one time, and thus is full of irritability and uncertainty, and can attract consumers to rush to engage in consumer behavior. Therefore, the sales volume is greatly increased, and the operator can not only control the low cost, but also easily change the bonus return ratio and control the promotion cost to maintain the operating profit and meet the demand for use. .
惟上述僅為本發明之較佳實施例而已,並非用來限定本發明實施之範圍。即凡依本發明申請專利範圍所做的均等變化與修飾,皆為本發明專利範圍所涵蓋。The above are only the preferred embodiments of the present invention and are not intended to limit the scope of the embodiments of the present invention. That is, the equivalent changes and modifications made by the scope of the patent application of the present invention are covered by the scope of the invention.
S1...產生累積獎勵隨機值S1. . . Generate cumulative reward random values
S2...結帳產生銷售紅利S2. . . Checkout generates a sales bonus
S3...計算是否達到累積獎勵隨機值S3. . . Calculate whether the cumulative reward random value is reached
S4...獎勵回饋S4. . . Reward reward
S11...產生總累積獎勵隨機值S11. . . Generate a total cumulative reward random value
S12...產生分店累積獎勵隨機值S12. . . Generate a store-based cumulative reward random value
S21...結帳產生總銷售紅利與分店銷售紅利S21. . . Checkout generates total sales bonus and branch sales bonus
S31...計算是否達到總累積獎勵隨機值S31. . . Calculate whether the total cumulative reward random value is reached
S32...計算是否達到分店累積獎勵隨機值S32. . . Calculate whether the store’s cumulative reward random value is reached
S41...總獎勵回饋S41. . . Total reward feedback
S42...分店獎勵回饋S42. . . Branch reward feedback
10...中控裝置10. . . Central control unit
20...收銀裝置20. . . Cash register
30...判斷單元30. . . Judging unit
40...顯示單元40. . . Display unit
50...票券50. . . Ticket
60...抽獎機60. . . Lottery machine
71、72...銷售地點71, 72. . . Sales location
圖1,為本發明第一實施例系統架構圖。FIG. 1 is a system architecture diagram of a first embodiment of the present invention.
圖2,為本發明第一實施例系統操作流程圖。Figure 2 is a flow chart showing the operation of the system in accordance with the first embodiment of the present invention.
圖3,為本發明第一實施例另一系統架構圖。FIG. 3 is a structural diagram of another system according to a first embodiment of the present invention.
圖4,為本發明第二實施例系統架構圖。4 is a system architecture diagram of a second embodiment of the present invention.
圖5,為本發明第二實施例系統操作流程圖。Figure 5 is a flow chart showing the operation of the system in accordance with the second embodiment of the present invention.
圖6,為本發明第二實施例另一系統架構圖。FIG. 6 is a structural diagram of another system according to a second embodiment of the present invention.
S1...產生累積獎勵隨機值S1. . . Generate cumulative reward random values
S2...結帳產生銷售紅利S2. . . Checkout generates a sales bonus
S3...計算是否達到累積獎勵隨機值S3. . . Calculate whether the cumulative reward random value is reached
S4...獎勵回饋S4. . . Reward reward
Claims (16)
一中控裝置,該中控裝置產生一累積獎勵隨機值並供設定一紅利回饋比例;
至少一收銀裝置,該至少一收銀裝置分別連結該中控裝置,且該至少一收銀裝置於一消費行為結帳後,依據該紅利回饋比例產生一銷售紅利;以及
一判斷單元,該判斷單元連結該中控裝置,並接收取得該銷售紅利,並累積計算該銷售紅利,而產生一累積銷售紅利,並該判斷單元在該累積銷售紅利大於該累積獎勵隨機值時,讓該累積銷售紅利作為該消費行為的獎勵回饋。A sales bonus feedback system comprising:
a central control device that generates a cumulative reward random value and sets a dividend feedback ratio;
At least one cash register device, the at least one cash register device is respectively connected to the central control device, and the at least one cash register device generates a sales bonus according to the bonus feedback ratio after a consumer behavior checkout; and a determining unit, the determining unit is connected The central control device receives and receives the sales bonus, and cumulatively calculates the sales bonus, and generates a cumulative sales bonus, and the determining unit makes the accumulated sales bonus as the cumulative sales bonus when the accumulated sales bonus is greater than the cumulative bonus Reward feedback on consumer behavior.
複數收銀裝置,該複數收銀裝置分組設置於該至少二銷售地點;
一中控裝置,該中控裝置產生一總累積獎勵隨機值與標記該銷售地點的至少二分店累積獎勵隨機值,且該中控裝置供設定一總紅利回饋比例與一分店紅利回饋比例,且該複數收銀裝置分別連結該中控裝置,並該複數收銀裝置於一消費行為結帳後,依據該總紅利回饋比例與該分店紅利回饋比例產生一總銷售紅利與標記該銷售地點的一分店銷售紅利;
一判斷單元,該判斷單元連結該中控裝置,並接收取得該總銷售紅利與該分店銷售紅利,並累積計算該總銷售紅利,且依據標記該銷售地點來累積計算該至少二分店銷售紅利,而產生一總累積銷售紅利與標記該銷售地點的至少二分店累積銷售紅利,並該判斷單元在該總累積銷售紅利大於該總累積獎勵隨機值時,讓該總累積銷售紅利作為該消費行為的獎勵回饋,且該至少二分店累積銷售紅利的任一大於對應的該至少二分店累積獎勵隨機值時,提供作為該消費行為的獎勵回饋。A sales bonus feedback system comprising:
a plurality of cash register devices, the plurality of cash register devices being grouped in the at least two sales locations;
a central control device, the central control device generates a total cumulative reward random value and at least two store cumulative reward random values marking the sales location, and the central control device is configured to set a total dividend feedback ratio and a branch bonus feedback ratio, and The plurality of cash register devices are respectively connected to the central control device, and the plurality of cash register devices generate a total sales bonus and a store sales mark of the sales location according to the ratio of the total bonus return and the bonus of the store after a consumer behavior checkout dividend;
a judging unit, the judging unit is connected to the central control device, and receives the total sales bonus and the branch sales bonus, and cumulatively calculates the total sales dividend, and cumulatively calculates the at least two store sales bonus according to the marked sales location. And generating a total accumulated sales bonus and at least two stores accumulating sales dividends marked by the sales place, and the determining unit makes the total accumulated sales dividend as the consumption behavior when the total accumulated sales bonus is greater than the total cumulative reward random value The bonus feedback is provided, and when any of the at least two-store cumulative sales bonus is greater than the corresponding at least two-store cumulative reward random value, the reward feedback is provided as the consumption behavior.
藉由一中控裝置產生一累積獎勵隨機值並供設定一紅利回饋比例;
讓至少一收銀裝置於一消費行為結帳後,依據該紅利回饋比例產生一銷售紅利;
藉由一判斷單元累積計算該銷售紅利,而產生一累積銷售紅利,並在該累積銷售紅利大於該累積獎勵隨機值時,讓該累積銷售紅利作為該消費行為的獎勵回饋。A sales bonus feedback method, the process comprising:
Generating a cumulative reward random value by a central control device and setting a dividend feedback ratio;
After the at least one cash register device is settled in a consumer behavior, a sales dividend is generated according to the bonus return ratio;
The sales bonus is cumulatively calculated by a judging unit, and a cumulative sales dividend is generated, and when the accumulated sales bonus is greater than the cumulative bonus random value, the accumulated sales dividend is used as a reward for the consumption behavior.
藉由一中控裝置產生一總累積獎勵隨機值與標記銷售地點的至少二分店累積獎勵隨機值,且設定一總紅利回饋比例與一分店紅利回饋比例;
讓至少一收銀裝置於一消費行為結帳後,依據該總紅利回饋比例與該分店紅利回饋比例產生一總銷售紅利與標記銷售地點的一分店銷售紅利;
藉由一判斷單元累積計算該總銷售紅利,且依據標記銷售地點來累積計算該至少二分店銷售紅利,而產生一總累積銷售紅利與標記銷售地點的至少二分店累積銷售紅利,並在該總累積銷售紅利大於該總累積獎勵隨機值時,讓該總累積銷售紅利作為該消費行為的獎勵回饋,且該至少二分店累積銷售紅利的任一大於對應的該至少二分店累積獎勵隨機值時,提供作為該消費行為的獎勵回饋。A sales bonus feedback method, the process comprising:
And generating, by a central control device, a total cumulative reward random value and at least two store cumulative reward random values of the marked sales place, and setting a total bonus return ratio and a branch bonus return ratio;
After the at least one cash register device is settled in a consumer behavior, a total sales bonus and a branch sales bonus of the marked sales location are generated according to the ratio of the total bonus rebate to the bonus of the store;
Calculating the total sales bonus by a judging unit, and accumulating the at least two-store sales dividend according to the marked sales place, and generating a total accumulated sales dividend and at least two-store cumulative sales dividend of the marked sales place, and in the total When the accumulated sales bonus is greater than the total cumulative bonus random value, the total accumulated sales bonus is used as the reward feedback of the consumption behavior, and any of the at least two-store cumulative sales bonus is greater than the corresponding at least two-store cumulative reward random value. Provide reward feedback as a consumer behavior.
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