TW202030670A - Bonus point collection prize-drawing system and method that involves one or more suppliers, consumers, and/or prize-donate participants for achieving the purpose of advertisement and announcement, promotion of sales, or enhancing the willingness of making purchase - Google Patents

Abstract

A bonus point collection prize-drawing system and method, which is applicable to a bonus point collection prize-drawing system and method involving one or more suppliers, consumers, and/or prize-donate participants, and particularly a bonus point collection prize-drawing system and method, which allows the one or more suppliers to provide, either independently, or in a shared manner, or collectively, one or more commercial products that are of various prices, including either a lower price, a moderate price, a regular price, a high price, or a super high price as redemption award in order to achieve the purpose of advertisement and announcement, promotion of sales, or enhancing the willingness of making purchase.

Description

Bonus point lottery system and method

The present invention relates to a lottery system and method, in particular to a system and method that can be provided by one or more merchants or suppliers independently, sharing, or sharing the low price, medium price, normal price, high price and super high price One or more commodities of various price ranges are used as gifts to exchange for gifts, so as to achieve the purpose of advertising promotion, consumption promotion or promotion of purchase intention. Bonus point lottery system and method.

In the sales behavior of the existing sales system, prize-giving activities are often held for promotion, and the commonly used promotion method is to regularly hold points for exchange of gifts to induce consumption motivation of consumers and achieve the purpose of promotion.

However, in today’s gathering activities, each consumer must collect a certain amount of points, that is, they must spend a certain amount of money before they can redeem gifts. This way of gathering points for gifts requires a considerable amount of consumption and correspondingly. It takes a long time to collect the points, and these factors will affect consumers' willingness to spend.

In addition, with regard to the redemption gifts provided by the merchants for the purpose of advertising, promoting consumption, or increasing purchase intention, due to budget constraints, legal regulations and other factors, the price of the redemption gifts provided or the price is usually below a certain amount Commodities, for example, can only provide a few tens, hundreds, thousands, or up to tens of thousands of goods as gifts. Therefore, do they often arouse consumers' high interest so that they cannot achieve advertising, promote consumption or promote The purchase intention occurs.

In addition, for the above-mentioned problems arising from the redemption of gifts at low or normal prices, although some people suggest to provide higher or more expensive products as redemption gifts to solve the problem, this solution has resulted in a single merchant or The problem that the gift supplier cannot afford or is unwilling to afford it. For example, if you want a single merchant to provide such as heavy machinery, luxury RVs, supercars, high-priced suites, residences, luxury houses, famous watches, designer bags, stone, gems, jade, Pei Cui, famous mobile phones, 3C products, smart home appliances, etc. It is quite difficult to exchange high-priced goods such as tens of thousands, hundreds of millions, tens of millions, hundreds of millions or even hundreds of millions as gifts.

Therefore, there is an urgent need to develop a method that can be applied to one or more suppliers, consumers and/or participate in award-giving activities individually or jointly, especially one or more merchants or suppliers that can independently, share, or share high A bonus lottery draw system and method for one or more commodities at one or more prices as redemption gifts to achieve the purpose of advertising, promoting consumption, or increasing purchase intention.

In view of this, the purpose of the present invention is to provide a bonus point lottery system and method, in which multiple consumers participating in the prize-giving activity collectively collect points, and when the total points collected by these consumers reach the target points and each When all consumers reach the target points, a lucky draw is held to randomly select the winning consumers.

In short, according to the present invention, it is not only possible to provide a bonus point lottery system and method suitable for one or more suppliers, consumers and/or to participate in prize-giving activities individually or collectively, especially to provide a kind of Multiple merchants or suppliers independently, share, or share the burden to provide one or more of various price points such as low price, medium price, normal price, high price and super high price as redemption gifts to achieve advertising and promote consumption Or a bonus point lottery system and method for the purpose of increasing purchase intention.

In an embodiment of the bonus point lottery system of the present invention, a sales system provides corresponding bonus points for the consumption behavior of a plurality of consumers, and selects at least one of the consumers based on the bonus points collected by the consumers One of them is a gift, including a commodity point database, a consumer registration unit, a consumer bonus point storage unit, a consumer product detection unit, a bonus point issuing unit, a judgment unit and a lottery unit. The commodity point database is used to store the bonus points corresponding to multiple commodities sold by the sales system. The consumer registration unit is used for the consumer to register and provide the consumer with an account. The consumer bonus point storage unit is used to store the account of the consumer and the bonus points of the registered consumer in the account. The consumer goods detection unit is used to detect the goods consumed by the consumer. The bonus point issuing unit is connected to the consumer product detection unit, the product point database, and the consumer bonus point storage unit. The bonus point issuing unit detects the consumer based on the consumer product detection unit For the commodity consumed, the bonus points corresponding to the commodity are searched from the commodity point database, and the bonus points corresponding to the commodity are added to the account of the consumer in the consumer bonus point storage unit. The judging unit is connected to the consumer bonus point storage unit, and is used to judge whether the storage state of the consumer bonus points reaches a preset lottery condition. The lottery unit is connected to the judging unit. When the judging unit determines that the storage state of the consumer bonus points has reached the lottery condition, the lottery unit randomly selects at least one of the consumers to present the gift.

In an embodiment of the bonus point lottery method of the present invention, a sales system generates corresponding bonus point data for the consumption behavior of a plurality of consumers, and calculates the bonus points based on the bonus point data accumulated by these consumers According to the bonus point value, at least one of the consumers is randomly selected to give gifts, including the following steps: generating a plurality of consumer account data; setting a plurality of code data, the code data respectively Corresponding to multiple types of commodities sold by the sales system; setting multiple bonus point data, which correspond to the code data respectively; extracting the codes from the consumer behavior Data; the bonus point data corresponding to the code data corresponds to the account data, and the bonus point data is accumulated; to determine whether the bonus point data corresponding to the account data reaches a preset Value; when the bonus point data corresponding to the account data reaches the preset value, at least one account data is randomly selected from the account data; and the gift is presented to the data corresponding to the account Of the consumer.

The bonus point lottery draw system and method of the present invention can allow multiple consumers to participate in the point gathering activity, and the points collected by multiple consumers will reach the target points and then draw the lottery, so that the points that each consumer must collect can be greatly increased. Compared with the existing method of gathering points, each consumer alone achieves the target points, the consumption amount of each consumer and the time it takes to gather points can be greatly reduced. Consumer behavior can produce considerable encouragement, and it is easy to achieve the purpose of promoting goods.

Please refer to FIG. 1, which shows an embodiment of the bonus point lottery system of the present invention. In the bonus point lottery system 100 of the present invention, a sales system provides corresponding bonus points for the consumption behavior of a plurality of consumers buying goods provided by a plurality of suppliers, and according to the bonus points collected by these consumers At least one of these consumers is selected to give gifts. Sales systems that use department stores as sales channels, such as those that use department stores such as Shin Kong Mitsukoshi, Far East, or SOGO as sales channels, or convenience stores that use cheap consumption, such as 7-11, FamilyMart, OK, and Lair Sales channels such as sales channels, or cosmeceutical sales channels, such as Watsons, Kang Shimei, etc., or supermarket sales channels, such as Quanlian Welfare Center, Dinghao Wellcome Supermarket, etc., or even one of various arts and cultural activities The sales system of the ticketing system, such as the two halls and courtyards ticketing system, the era ticketing system, and the blog to sell tickets, or the various sales channels of books and stationery, such as Jinshitang, Eslite Bookstore, etc., or even the sales system of the present invention can be combined with different For example, the combination of the department store channel and the ticketing system of art and cultural events, or the combination of the sales channel of a convenience store and the sales channel of books and stationery, that is, the sales system of the present invention can cover the same nature or different Nature of sales channels. The sales system of the present invention can hold bonus points to draw gifts. The sales channel can set the corresponding bonus points for the commodities it sells. When consumers purchase commodities, the sales channel can give bonus points corresponding to the commodities. For the consumer, such as buying clothing, audio-visual equipment or furniture, or daily consumption of food, beverages, or even ticket purchases for various arts and cultural activities, the corresponding bonus points can be obtained. The sales system sets a total target point , A large number of consumers collectively collect bonus points to reach the total target points, and then a lottery is conducted, and one or more consumers are randomly selected to present prizes. For example, in the existing way of giving prizes by collecting points, it is necessary to collect 10,000 points to exchange for gifts. In the bonus point drawing activity of the present invention, for example, there are one hundred consumers participating in the bonus point drawing activities , Each consumer only needs to collect 100 points to reach the total target point of 10,000 points.

The bonus point lottery system 100 of the present invention includes a commodity point database 10, a consumer registration unit 20, a consumer bonus point storage unit 30, a consumer commodity detection unit 40, and a bonus point issuing unit 50. , A judging unit 60 and a lottery unit 70.

The commodity point database 10 is used to store the bonus points corresponding to multiple commodities sold by the sales system. For example, each commodity can be set with a corresponding code, and the corresponding bonus points can be set for each commodity according to its selling price. , Or set higher bonus points for promotional products, the code of the product and its corresponding bonus points can be stored in the product point database 10. These products can be from multiple suppliers, such as from 100 manufacturers or 1,000 manufacturers, such as the food of manufacturer A, the furniture of manufacturer B, the electronic products of manufacturer C... etc., or one or more of a single supplier Goods, and promoted goods can be provided by some of these suppliers, or all suppliers can provide promotional goods.

The consumer registration unit 20 is used for the consumer to register and provide the consumer with an account. The account data can be stored in the consumer bonus point storage unit 30 described later, or when a new account is created. , The consumer registration unit 20 simultaneously presents bonus points to reward consumers for participating in the bonus point sweepstakes.

The consumer bonus point storage unit 30 is used to store the consumer's account and the bonus points accumulated by the registered consumer in the account. The consumer bonus point storage unit 30 may be a database, such as storing consumption User A’s account and the bonus points accumulated so far are 30, and the consumer B’s account and the bonus points accumulated so far are 70.

The consumer goods detection unit 40 is used to detect the goods consumed by the consumer. As described above, since each product has its code, the consumer can use the consumer goods detection unit 40 to detect the goods when purchasing goods. For example, scan the barcode printed on the product to know which product is being sold.

The bonus point issuing unit 50 is connected to the consumer commodity detection unit 40, the commodity point database 10, and the consumer bonus point storage unit 30. After the consumer commodity detection unit 40 detects the commodity consumed by the consumer, the commodity The code will be sent to the bonus point issuing unit 50, and then the bonus point issuing unit 50 will search for the bonus points corresponding to the product from the product point database according to the received product code, and then compare the bonus points corresponding to the product The number is added to the account of the consumer in the consumer bonus point storage unit 30.

The judging unit 60 is connected to the consumer bonus point storage unit 30, and is used for judging whether the storage state of the consumer bonus points reaches a preset lottery condition. For example, the judging unit 60 can set the bonus points at a certain time every day. Each consumer account in the storage unit 30 is inspected and judged. When the storage state of the consumer bonus points reaches the preset lottery condition, the judgment unit 60 can stop the bonus point issuing unit 50 from issuing bonus points, and at the same time activate the following description Lottery unit 70.

The lottery unit 70 is connected to the judging unit 60. When the judging unit 60 determines that the consumer bonus points storage status has reached the lottery conditions, the lottery unit 70 randomly selects at least one of the consumers to present the gift. The prizes of the lottery draw can be shared by the manufacturers participating in the lottery. If it is a large number of suppliers, they will be jointly borne by these suppliers, and if it is a single supplier, it will be borne by them alone. The above-mentioned preset lottery condition may be that, for example, the number of bonus points stored in the accounts of a predetermined number of consumers among the consumers has reached a preset value, for example, there are a total of 100 consumers, and the points of each consumer are equal To accumulate to 100 points, when the lottery unit 70 completes the lottery, the above-mentioned preset value of bonus points (indicating that the consumer has participated in the activity) is deducted from the account of each consumer bonus. In addition, if at an expiration date, the number of consumers with the above-mentioned preset value of bonus points has not reached the above-mentioned predetermined number, the bonus points will be returned to the consumer or the above-mentioned consumer's bonus points will be retained for consumption The bonus points storage unit 30 can be used until the next event.

The bonus point lottery system 100 of the present invention further includes a display unit 80 connected to the consumer bonus point storage unit 30 for displaying the number of bonus points of each consumer and displaying the selected consumer . The display unit 80 may include a plurality of display screens, which are set on each floor of a department store. Consumers can know their bonus points accumulation status from the displayed code and bonus points, as well as the total target bonus points of the activity. After the lottery is performed, the codes or names of the consumers who are drawn out to win can also be displayed on the display unit 80.

The bonus point lottery system 100 of the present invention further includes a query unit 90 connected to the consumer bonus point storage unit 30, and these consumers can query the bonus points in their account through the query unit. Consumers can use the network N to connect a computer or mobile phone to the inquiry unit 90 to inquire about their accumulated bonus points.

The bonus point lottery system 100 of the present invention further includes a merchant feedback unit 110, which is connected to the consumer goods detection unit 40 and the bonus point issuing unit 50. When the consumer goods detection unit 40 detects that the consumer's consumption of goods reaches a predetermined level When the amount or the commodity consumed by the consumer is a specific commodity, the consumer commodity detection unit 40 sends a message to the merchant feedback unit 110, and the merchant feedback unit 110 controls the bonus point issuing unit 50 to accumulate additional bonus points to the consumer bonus point storage In the account of the consumer in unit 30. For example, when a supplier of a product wants to promote its own products, it can provide bonus points as a feedback when the consumer purchases a certain amount of its product. When the consumer product detection unit 40 detects that the consumer has purchased five When a commodity of the supplier or a commodity designated by the supplier can enjoy bonus rewards, the consumer commodity detection unit 40 sends a signal to the merchant feedback unit 110, and the merchant feedback unit 110 sends a control signal to the bonus point issuing unit 50 to make the bonus The point issuing unit 50 accumulates additional bonus points to the consumer's account in the consumer bonus point storage unit 30.

The bonus point lottery system 100 of the present invention further includes a bonus point transfer unit 120, which is connected to the bonus point issuing unit 50. These consumers can control the bonus point issuing unit 50 through the bonus point transfer unit 120 to transfer the account number At least a part of the bonus points in is transferred to another consumer’s account. For example, when a consumer’s bonus points exceed the target value, the consumer can use the bonus points transfer unit 120 to control the bonus point issuing unit 50 to exceed the target value. Transfer of bonus points to another consumer’s account. Consumers can use their handheld devices to be communicatively connected to the bonus point transfer unit 120, and these consumers can use the handheld device to operate the bonus point transfer unit 120 to transfer the aforementioned bonus points. A related application is installed in the mobile phone and connected to the bonus point transfer unit 120 to perform the operation of bonus point transfer.

Therefore, the consumer's handheld device can be connected to the consumer registration unit 20, the merchant feedback unit 110, and the bonus point transfer unit 120 via the network N. The consumer's handheld device can install the corresponding application, and the application can generate An interface allows consumers to conveniently use and operate the consumer registration unit 20, the merchant feedback unit 110, and the bonus point transfer unit 120.

Please refer to FIG. 2, which shows an embodiment of the bonus point drawing method of the present invention. The bonus point lottery method of the present invention allows a sales system to generate corresponding bonus point data for the consumption behavior of a plurality of consumers, and calculate the bonus point value according to the bonus point data accumulated by these consumers, and according to the The bonus point value randomly selects at least one of the consumers to give gifts.

The bonus point drawing method of the present invention includes the following steps.

In step S1, the account information of a plurality of consumers is generated. For example, the consumer can register by filling in the personal information and submitting it to the service staff operating system interface or by connecting to the system via mobile phone to register, and then proceed to step S2.

In step S2, a plurality of code data is set so that the code data respectively correspond to the plurality of commodities sold by the sales system, and then step S3 is entered.

In step S3, a plurality of bonus point data are set so that the bonus point data correspond to the code data respectively, and then step S4 is entered.

In step S4, the code data is retrieved from the consumer behavior of purchasing the goods, and then step S5 is entered.

In step S5, the bonus point data corresponding to the code data corresponds to the account data, and the bonus point data is accumulated, for example, the bonus points corresponding to the goods purchased by the consumer are deposited into the consumption And accumulate the bonus points already in the consumer’s account, and then go to step S6.

In step S6, it is judged whether the bonus point data corresponding to the account data all reach a target value. For example, the system sets the target value of bonus points to 100 points, and it is judged whether all the consumers participating in the lottery activity have an account number The bonus points in all have reached the target value. If the bonus points of any account have not reached the target value, return to step S4, and if the bonus points of all accounts have reached the target value, then go to step S7.

In step S7, at least one account data is randomly selected from the account data, and the system performs a lottery, randomly selects one or more consumers from the consumers, and then proceeds to step S8.

In step S8, the gift is presented to the consumer corresponding to the selected account data.

At least a part of the bonus point data corresponding to one of the account data can be transferred and accumulated to the bonus point data corresponding to the other account data of the account data, for example, when a certain After a consumer's bonus points have exceeded the target value, the consumer can transfer the bonus points that exceed the target value to another consumer's account.

The bonus point lottery system and method of the present invention allows multiple consumers to participate in point gathering activities by purchasing commodities provided by multiple suppliers, and can cover different sales channels, such as the aforementioned Shinkong Mitsukoshi, The sales channels of department stores such as Far East or SOGO, the sales channels of convenience stores for daily consumption, such as 7-11, FamilyMart, OK, and Lalford, and even the ticketing system for various arts and cultural events, shared by multiple consumers When the gathering point reaches the target point, a lottery will be carried out, so that the number of points that each consumer must gather can be greatly reduced, and it can cover various suppliers of different types of goods. Unlike the existing way of gathering points, each consumer is solely responsible for it. Compared with the way to reach the target points, the consumption amount of each consumer and the time it takes to collect the points can be greatly reduced, which can have a considerable encouragement effect on consumers' consumption behavior and easily achieve the purpose of promoting products .

However, the foregoing are only preferred embodiments of the present invention, and should not be used to limit the scope of implementation of the present invention, that is, simple equivalent changes and modifications made in accordance with the scope of the patent application of the present invention and the description of the invention, All are still within the scope of the invention patent.

10: Commodity points database 20: Consumer Registration Unit 30: Consumer bonus points storage unit 40: Consumer Goods Detection Unit 50: Bonus points distribution unit 60: Judgment unit 70: Lottery unit 80: display unit 90: Query unit 100: Bonus Point Lottery System 110: Merchant feedback unit 120: Bonus points transfer unit N: Network S1~S8: steps

FIG. 1 is a system block diagram of an embodiment of the bonus point lottery system of the present invention. FIG. 2 is a flowchart of an embodiment of the bonus point drawing method of the present invention.

10: Commodity points database

20: Consumer Registration Unit

30: Consumer bonus points storage unit

40: Consumer Goods Detection Unit

50: Bonus points distribution unit

60: Judgment unit

70: Lottery unit

80: display unit

90: Query unit

100: Bonus Point Lottery System

110: Merchant feedback unit

120: Bonus points transfer unit

N: Network

Claims (10)

A bonus point lottery system in which a sales system provides corresponding bonus points for the consumption behavior of a plurality of consumers, and selects at least one of the consumers based on the bonus points collected by the consumers to give gifts , The bonus point lottery system includes: A commodity point database, which stores the bonus points corresponding to multiple commodities sold by the sales system; A consumer registration unit for the consumer to register and provide the consumer with an account; A consumer bonus point storage unit for storing the account of the consumer and the bonus points of the registered consumer in his account; A consumer goods detection unit for detecting goods consumed by the consumer; A bonus point issuing unit connected to the consumer product detection unit, the product point database, and the consumer bonus point storage unit, the bonus point issuing unit detects the consumption according to the consumer product detection unit If the consumer consumes the product, search for the bonus points corresponding to the product from the product point database, and add the bonus points corresponding to the product to the consumer's account in the consumer bonus point storage unit The value of bonus points; A judging unit connected to the consumer bonus point storage unit for judging whether the storage state of the consumer bonus points reaches a preset lottery condition; and A lottery unit is connected to the judging unit. When the judging unit determines that the storage state of the consumer bonus points has reached the lottery condition, the lottery unit randomly selects at least one of the consumers to present the gift. For example, the bonus point lottery system described in item 1 of the scope of patent application further includes a display unit connected to the consumer bonus point storage unit to display the number of bonus points of each consumer, and display The consumer who should be selected. For example, the bonus point lottery system described in item 1 or 2 of the scope of patent application further includes a query unit connected to the consumer bonus point storage unit, and the consumers can query their accounts through the query unit Bonus points. For example, the bonus point lottery system described in item 1 of the scope of patent application further includes a merchant feedback unit connected to the consumer goods detection unit and the bonus point issuing unit, and when the consumer goods detection unit detects When the product consumed by the consumer reaches a predetermined amount or the product consumed by the consumer is a specific product, the consumer product detection unit sends a message to the merchant feedback unit, and the merchant feedback unit controls the bonus point issuing unit to issue extra The bonus points are transferred to the account of the consumer in the consumer bonus point storage unit. For example, the bonus point lottery system described in item 1 of the scope of patent application, wherein the preset lottery condition is that the number of bonus points stored in the accounts of a predetermined number of consumers among the consumers has reached a preset value, And deduct the bonus points of the preset value from each consumer's account. For example, the bonus point lottery system described in item 5 of the scope of patent application, wherein if the number of consumers who have reached the preset value of bonus points before a predetermined date does not reach the predetermined number, the lottery unit stops the lottery and Keep the preset value of bonus points in the consumer bonus point storage unit. For example, the bonus point lottery system described in item 1 of the scope of patent application further includes a bonus point transfer unit connected to the bonus point issuing unit, and the consumers can control the bonus point transfer unit through the bonus point transfer unit. The bonus point issuing unit transfers at least a part of the bonus points in the account to another consumer's account. For example, the bonus point lottery system described in item 7 of the scope of patent application, wherein a handheld device of the consumers can be communicatively connected to the bonus point transfer unit, and the consumers operate the bonus points through the handheld device The transfer unit performs the transfer of the aforementioned bonus points. A bonus point lottery drawing method, in which a sales system generates corresponding bonus point data for the consumption behavior of a plurality of consumers, and calculates the bonus point value based on the bonus point data accumulated by these consumers, and according to the The bonus point value randomly selects at least one of the consumers to present a gift. The bonus point drawing method includes: Generate account data for multiple consumers; Set a plurality of code data, and make the code data correspond to the plural kinds of commodities sold by the sales system; Set up multiple bonus point data, and make the bonus point data correspond to the code data respectively; Retrieve the code data from the consumer behavior of the consumers to purchase the goods; Correspond the bonus point data corresponding to the code data to the account data, and accumulate the bonus point data; Determine whether the bonus point data corresponding to the account data reaches a target value; When the bonus point data corresponding to the account data reaches the target value, at least one account data is randomly selected from the account data; and The gift is presented to the consumer corresponding to the selected account data. For example, the bonus point lottery method described in item 9 of the scope of patent application, wherein at least a part of the bonus point data corresponding to one of the account data can be transferred and accumulated to the account data The bonus point data corresponding to another account data.

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