TWI518641B - Advertisement broadcasting method and its apparatus - Google Patents

Description

Advertising playing method and device thereof

The invention relates to an advertisement playing method and a device thereof, in particular, according to whether a person or a vehicle controls the powering on and off of the playing device according to the surrounding of the playing device, and selects a specific advertisement to the broadcaster of the playing device according to the number of people or vehicles.

According to advertising, advertising is one of the important means to achieve sales purposes, and the form of advertising has diversified with the changes of the times and the advancement of technology, and gradually changed from static advertisements such as newspapers, flyers and catalogues to electronic billboards. Dynamic advertisements, such as web animations, however, compared with static advertisements, dynamic advertisements with rich sound and light effects are more attractive to consumers. For electronic billboard advertisements, they are more recently spread over bus stops and buildings. Walls and public facilities, etc., but most of them play in a certain time to broadcast the scheduled advertisements and can not adjust the content played by the number of people or the number of cars or control the power to turn on and off. This passive form of advertising not only consumes electricity. It is not possible to achieve good advertising results. In order to improve the effectiveness of advertising, the advertising company will arrange the advertisements to be broadcasted by investigating the traffic and traffic volume of each time period in advance, but this method needs to be used in each place where electronic billboard advertisements are provided. The investigations are not only time-consuming and inefficient, but the follow-up is to improve the playback mode and system for this type of advertising, such as the Republic of China. Patent No. 201233180 discloses an advertisement message playing device with automatic switching, which is composed of a remote control mechanism capable of setting a playback schedule and receiving statistical data, a wireless single-machine multiplex servo mechanism, and a playing mechanism. The wireless single-machine multiplex servo mechanism can be connected to the remote control mechanism through the IP network, and can transmit the output video conversion format to the playback mechanism, and the sensing mechanism is provided with a sensing unit and is connected to a display control unit. When the sensing unit senses that the human body is approaching, the display control unit is notified to instantly convert the background channel to the foreground channel and then display the advertisement message of the foreground channel, and count the viewing times as the basis for charging, however, the playing device Only the background advertisement can be switched to the audio image foreground advertisement, and during the system travel service time, the background advertisement will be turned on regardless of whether someone passes or not, and there is still a problem of power consumption.

The Republic of China Announcement No. M315388 discloses an advertisement playing and monitoring system which uses a remote control system to transmit an advertisement to be played to an advertisement processing machine and store it in a storage unit, and then broadcast it through a display unit. While the display unit is broadcast, the advertisement processing device synchronously records the played content in the storage unit, and can receive the image recorded and stored in the storage unit by a remote monitoring system, so as to monitor the broadcasted content in real time. The content of the advertisement and the hardware. However, the advertisement playback and monitoring system can only monitor the operation status and display screen of the network advertisement machine and the display screen, and cannot collect the viewer information, so the advertisement efficiency cannot be evaluated.

A system for automatically displaying advertisements and a method thereof, wherein an image recognition mechanism and a storage device are disposed in a data processing device, and the data processing device and the first sensing unit are respectively associated with the patent system of the Chinese Patent Publication No. 201128552 The display unit and the image capturing device are electrically connected to each other by wire or wirelessly. When the user is present, the first sensing unit is triggered to capture the user image by the image capturing device and provide an information parameter through the image recognition mechanism. The data processing device selects the advertisement according to the user characteristic according to the information parameter and then plays the image through the display unit. The above structure can automatically display the advertisement according to the user characteristic, but the playback object can only target a single person, if at the same time, A large crowd of people can't achieve the ideal personalized advertising effect.

The Republic of China Public Publication No. 201227572 discloses an environment-aware advertisement delivery system that utilizes a wireless network to enable a mobile platform to access a plurality of advertisement information transmitted or received by a server and to pass through a physical sensor in the mobile platform (eg, .. gyroscopes, accelerators, compasses, etc.) their output and other parameters (such as the current use and usage mode of the mobile platform) to collect the user's usage status, and determine the advertisement to be played according to the degree of motion of the mobile platform. The user's emotional state and usage status data are collected to determine the user's attention level, and the price of the mobile platform is determined based on the degree of motion and the degree of attention of the mobile platform, so that the advertiser can convey the advertisement to the potential customer at an appropriate time, but The environment-aware mode can only be limited to the mobile device platform, and the operating form is easily limited by the internal hardware structure of the mobile device.

The reason is that the inventor has decided to use the electronic billboard display method and device to control the playback device to open and close and adjust the content of the advertisement to be played, and to improve the determination and solve the problem. The invention has been developed after several trials and improvements with the help of manufacturing, design experience and knowledge in related fields.

The purpose of the present invention is to further improve the power consumption by sensing whether a person or a vehicle is around the playback device as a basis for controlling the power supply opening and closing of the playback device.

Another object of the present invention is to determine an advertisement to be played based on the number of people or vehicles to achieve better advertising effectiveness.

In order to achieve the foregoing, the present invention provides an advertisement playing method, which mainly includes the following processes: First, it is detected before the playback device whether a person or a vehicle stops or passes, and if so, automatically turns on the power of the playback device, and further detects The number of people or vehicles is measured. Then, according to the detected number of people and the number of vehicles, the advertisement to be played is selected for playing. Conversely, when no player or vehicle is detected around the playback device, the playback device will automatically turn off. Power to achieve power saving purposes.

In a preferred embodiment of the invention, the particular advertisement is categorized according to the price of the advertisement.

Further, the method for playing the advertisement is implemented by the following playback device, which mainly includes: a multimedia playback device, the multimedia playback device includes a display; and a sensing device electrically connected to the multimedia playback device and capable of detecting Whether the person or the vehicle stops or passes around the multimedia playback device, and controls the playback device to be turned on and off according to the detection result; an image recognition device is electrically connected to the sensing device, and can detect a person or a vehicle at the sensing device Identifying the number of people or vehicles through the image recognition device; and a data processing device comprising an advertisement classification system electrically connected to the multimedia playback device and the image recognition device, and capable of detecting the person according to the image recognition device Or the number of vehicles results are selected by the advertisement classification system and transmitted to the multimedia playback device for playback through the display.

In a preferred embodiment of the invention, the sensing device is one of an electric wave induction, an infrared sensing, an ultrasonic sensing or a photographing device.

In a preferred embodiment of the present invention, the image recognition device includes a portrait face detection technology, a vehicle detection technology, and an image displacement detection technology.

In a preferred embodiment of the present invention, the data processing apparatus includes a play count calculation, a play time record, and a fee calculation system.

In this way, the multimedia playback device can automatically turn on the power of the multimedia playback device when the person or the vehicle is detected through the sensing device, and use the image recognition device to detect the number of people or vehicles and then transmit the result to the data processing device to process the data. The device can select the advertisement to be played according to the number of people and the number of cars, and when the number of people and vehicles is large, the advertisement with higher price is played, and when the number of people and vehicles is small, the advertisement with lower price is played, and the advertisement can be recorded simultaneously. The playing time and the number of times are used as the charging reference and basis for the fee calculation system. When the sensing device does not detect the person or the vehicle around the multimedia playing device, the power of the multimedia playing device is automatically turned off, so that the multimedia playing device can be better. Advertising playback benefits.

In order to make the reviewers aware of the techniques, means and effects of the present invention in order to achieve the objectives, a preferred embodiment will be described in detail with reference to the drawings.

First, please refer to FIG. 1 , which is a flowchart of a playing method of the present invention. The advertisement playing method 1 includes the following processes:

S11 detects whether a person or vehicle passes around the playback device;

S12: controlling whether the power of the playback device is turned on or off according to whether there is a person or a vehicle around the playback device;

S13 detecting the number of people or vehicles around the playback device;

S14 plays a specific advertisement according to the number of people or vehicles around the playback device.

It is worth mentioning that this particular ad is classified according to the price of the ad.

Next, please refer to FIG. 2, which is a block diagram of the apparatus of the present invention. The playback method 1 can be implemented by the following structure, which includes:

a multimedia playback device 2, comprising a display 21;

An inductive device 3 is electrically connected to the multimedia playback device 2 for detecting whether there is a person or a vehicle around the multimedia playback device 2, and controlling the power on/off of the multimedia playback device 2;

An image recognition device 4 is electrically connected to the sensing device 3 for detecting the number of people or vehicles around the multimedia playback device 2;

A data processing device 5 includes an advertisement classification system 51 and is electrically connected to the multimedia playback device 2 and the image recognition device 4, and can be used by the advertisement classification system 51 according to the number of people or vehicles detected by the image recognition device 4. The advertisement is selected and transmitted to the multimedia playback device 2 for broadcast through the display 21.

In the preferred embodiment of the present invention, the sensing device 3 is one of radio wave induction, infrared sensing, ultrasonic sensing or photography, and the image recognition device 4 includes portrait face detection technology, vehicle detection technology and image. The motion detection device 5 further includes a play count calculation, a play time record, and a fee calculation system.

Next, please refer to FIG. 2 and in conjunction with FIG. 3, in an embodiment of the present invention, the method 6 for playing the advertisement includes the following steps:

Start with S60;

S61 sensing device 3 detects whether there is a person or vehicle passing around the multimedia playback device 2, if yes, executing S62; if not, executing S63;

S62 turns on the multimedia playback device 2 power supply and executes S64;

S63 turns off the power of the multimedia playback device 2;

S64 detects the number of people or vehicles around the multimedia playback device 2, if there are too many, then execute S65; if less, execute S66;

S65 display 21 plays a high price advertisement;

The S66 display 21 plays a low price advertisement.

In addition, in an embodiment of the present invention, the data processing device 5 can continue to perform the following steps after playing the high-priced advertisement (S65) and playing the low-priced advertisement (S66):

S67 calculates the number of times the advertisement is played;

S68 records the ad play time;

S69 calculates the advertising fee and uses the above playing time and number as the reference and basis for charging.

When the multimedia playback device 2 is installed in a public place, please refer to the figures 5-8, when the pedestrian 7 stops or passes through the multimedia playback device 2, the sensing device 3 immediately activates the power switch of the multimedia playback device 2, And the image recognition device 4 is activated (refer to FIG. 2), and when the image recognition device 4 detects that the number of pedestrians 7 is small (as shown in FIG. 6 is 3), the quantitative result is transmitted to the data processing. The device 5 causes the data processing device 5 to select an advertisement with a lower price from the advertisement classification system 51 and transmit it to the multimedia playback device 2 for broadcast by the display 21; when the image recognition device 4 detects a large number of pedestrians 7 (As shown in Fig. 7 is 21), the quantity result is transmitted to the data processing device 5, so that the data processing device 5 selects an advertisement with a higher price from the advertisement classification system 51 and transmits it to the multimedia playback device 2 to borrow The display 21 broadcasts; when the sensing device 3 does not detect the pedestrian 7 or the vehicle at all, the sensing device 3 controls the power of the multimedia playback device 2 to Closed.

In addition, the multimedia playback device 2 can also select the advertisement to be played in accordance with the traffic number of the traffic sign, for example, when the sensing device 3 detects that the multimedia player 2 has pedestrians 7 around, and the pedestrian number is red at this time. At the time of the light, the multimedia playback device 2 plays the advertisement with a higher price, so that the high-priced advertisement can have more chances to obtain the attention of the pedestrian 7 by the static and clustering state that the pedestrian 7 waits for the red light.

In this way, the multimedia playback device 2 can flexibly play advertisements of different price positions according to the number of pedestrians 7 or the number of vehicles at different time periods and locations, without having to conduct a survey of people and traffic flows at various places and times as in the conventional playback device. It can automatically turn off the power when the multimedia player 2 is surrounded by no one or the vehicle, which can reduce the power consumption and improve the advertising performance.

In summary, the playback device of the present invention can play a specific advertisement according to the number of people or vehicles sensed, and has become more advanced and practical than the conventional advertisement playback device, and should conform to the requirements of the invention patent, and file a patent application according to law. The above is only the preferred embodiment of the present invention, and is not intended to limit the scope of the present invention, and variations and modifications thereof are not included in the scope of the present invention.

this invention︰
1‧‧‧Playing method 2‧‧‧Multimedia playback device 21‧‧‧Display 3‧‧‧Induction device 4‧‧‧Image recognition device 5‧‧‧ Data processing device 51‧‧‧Advertising system 6‧‧‧Play Method 7‧‧‧Pedestrian S11‧‧·Responding to the presence of a person or vehicle passing through the S12‧‧‧ depending on whether the person or vehicle controls the power of the playback device around the playback device S13‧‧‧Detecting the surrounding of the playback device Number of persons or vehicles S14‧‧‧Special advertisements are broadcast according to the number of people or vehicles around the broadcasting device S60‧‧‧S61‧‧Detecting whether someone or vehicle S62‧‧‧ Turn on the playback device power supply S63‧‧‧ Close the playback device Power supply S64‧‧‧Detector number, number of vehicles S65‧‧‧Play high-priced advertisements S66‧‧‧Play low-priced advertisementsS67‧‧‧Calculate the number of plays S68‧‧‧Record time S69‧‧‧ Calculate advertising costs

Figure 1 is a flow chart of the playing method of the present invention. Figure 2 is a block diagram of the apparatus of the present invention. Figure 3 is a diagram showing the steps of the playing method of the present invention. Figure 4 is a diagram showing the steps of another playing method of the present invention. Figure 5 is a schematic diagram showing the power-on of the playback device of the present invention. Figure 6 is a schematic diagram showing the playing status of the playing device of the present invention. Figure 7 is a schematic diagram showing the playing status of the playback device of the present invention. Figure 8 is a schematic diagram showing the power off of the playback device of the present invention.

S11‧‧‧Detecting whether there are people or vehicles passing by the player

S12‧‧‧Depending on whether there is a person or vehicle in the vicinity of the playback device, the power of the playback device is controlled to be turned on and off.

S13‧‧‧Detecting the number of people or vehicles around the playback device

S14‧‧‧Play a specific advertisement based on the number of people or vehicles around the playback device

Claims (5)

An advertisement playing method, comprising the steps of: detecting whether there is a person or a vehicle around the advertisement playing device; controlling whether the power of the advertisement playing device is turned on or off according to whether a person or a vehicle controls; detecting the number of people or vehicles around the advertising playing device; The number of people or vehicles plays ads at different price points. A playback device using the advertisement playing method according to claim 1 of the patent application, comprising: a multimedia playback device comprising a display; a sensing device electrically connected to the multimedia playback device and capable of detecting the surrounding of the multimedia playback device Whether there is a person or a vehicle to control the power on/off of the multimedia playback device; an image recognition device electrically connected to the sensing device for detecting the number of people or vehicles around the multimedia playback device; and a data processing device, An advertisement classification system is included and electrically connected to the multimedia playback device and the image recognition device, and an advertisement can be selected from the advertisement classification system according to the number of people or vehicles detected by the image recognition device, and transmitted to the The multimedia playback device plays for playback, and the advertisement classification system classifies according to the price. The playback device according to claim 2, wherein the sensing device is one of an electric wave induction, an infrared induction, an ultrasonic induction or a photographing device. The playback device of claim 2, wherein the image recognition device comprises a portrait face detection technology, a vehicle detection technology, and an image displacement detection technology. The playback device of claim 2, wherein the data processing device comprises a play count calculation, a play time record, and a fee calculation system.