TWI499991B - Methods and apparatus to automate haggling before physical point-of-sale commerce - Google Patents
Methods and apparatus to automate haggling before physical point-of-sale commerce Download PDFInfo
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Description
本發明之主題係大致有關資料處理。更具體而言,本發明之主題係有關能夠進行與實體銷售點商務有關的自動化講價之技術。The subject matter of the present invention is generally related to data processing. More specifically, the subject matter of the present invention relates to techniques for enabling automated bargaining related to physical point-of-sale commerce.
供應商通常以定價提供產品銷售。供應商有時也可能以折扣價或較低的價格提供產品銷售。在任一情況下,可將供應商提供產品銷售之價格稱為要價(asking price)。Suppliers typically offer product sales at a price. Suppliers may also offer product sales at discounted or lower prices. In either case, the price at which the supplier provides the product for sale can be referred to as the asking price.
在某些環境中,已知道供應商接受還價(counteroffer)。換言之,供應商可讓購買者就低於要價的價格進行議價或講價。例如,如果二手車經銷商以$9,999的價格提供一車輛銷售,則該二手車經銷商可接受還價。因此,如果某一購買者還價$9,500購買該車輛,則該經銷商可能接受該還價,且可在該議定的價格下完成該銷售。In some environments, it is known that suppliers accept counterfeiters. In other words, the supplier can ask the buyer to bargain or bargain at a price below the asking price. For example, if a used car dealer offers a vehicle sale for $9,999, the used car dealer can accept a counter-offer. Therefore, if a purchaser purchases the vehicle for $9,500, the dealer may accept the counter-offer and the sale can be completed at the agreed price.
然而,在許多環境中,供應商不接受還價。例如,一般的雜貨店、餐廳、服飾店、或五金店不接受講價。如果一般的服飾店以$20提供一襯衫銷售,則購買者要購買該襯衫時,必須支付$20給該服飾店。許多其他類型的商店也不講價。However, in many environments, suppliers do not accept counter-offers. For example, a general grocery store, restaurant, clothing store, or hardware store does not accept bargaining. If a general clothing store offers a shirt sale for $20, the purchaser must pay $20 to the clothing store when purchasing the shirt. Many other types of stores do not bargain.
此外,迄今為止,講價是一種人工的程序,這是因為:在交易任一端的人必須作出是否接受報價、是否要還 價、以及是否接受該還價等的決定。In addition, bargaining is by far a manual procedure because people at either end of the transaction must make a quotation or not. The price, and whether or not to accept the decision such as the counter-offer.
本發明之揭示說明了一種將商務談判自動化的方法之一或多個實施例。同樣地,本發明之揭示說明了一種自動化講價系統之一或多個實施例。為了本發明揭示之目的,"講價"是談判與被提出的商業交易相關聯的價格及/或任何其他銷售條件。The disclosure of the present invention illustrates one or more embodiments of a method of automating business negotiations. As such, the disclosure of the present invention illustrates one or more embodiments of an automated bargaining system. For the purposes of the present disclosure, "bargaining" is the negotiation of prices and/or any other selling conditions associated with the proposed commercial transaction.
根據涉及一示範性實施例之一例示情況,在一供應商已以原價提供一產品銷售之後,該自動化講價系統自一購買者控制之一資料處理系統接收購買該產品的一還價,其中該還價提出該產品的一第二價格。該自動化講價系統回應該還價,而自動地決定該還價是否提出了一可接受的價格。回應該還價提出了一可接受的價格之決定,而將一訊息傳送到該購買者之該資料處理系統,以便表示對該還價的接受。回應該購買者正在一銷售點(Point-Of-Sale;簡稱POS)站購買該產品之一決定,該POS站自動地向該購買者收取該產品之該第二價格。According to an illustration relating to an exemplary embodiment, after a supplier has provided a product sale at an original price, the automated bargaining system receives a counter-offer for purchasing the product from a data processing system controlled by a purchaser, wherein the counter-offer Present a second price for the product. The automated bargaining system should be counter-offered and automatically decide whether the counter-offer proposes an acceptable price. A counter-offering decision is made to an acceptable price, and a message is transmitted to the purchaser's data processing system to indicate acceptance of the counter-offer. It is decided that the purchaser is purchasing one of the products at a Point-Of-Sale (POS) station, and the POS station automatically charges the purchaser the second price of the product.
在一實施例中,該自動化講價系統根據一來自議價資料庫之資料而決定該被提出的價格是否可接受,其中議價資料庫具有將該產品的一預定較低的價格識別為該供應商可接受之產品折扣資料。In one embodiment, the automated bargaining system determines whether the proposed price is acceptable based on information from a bargaining database, wherein the bargaining database has a predetermined lower price for the product as the supplier. Accepted product discount information.
說明了其中包括對應的程式產品及資料處理系統之其他實施例,且申請該等其他實施例之專利範圍。Other embodiments of the corresponding program product and data processing system are described, and the scope of patents of these other embodiments is claimed.
根據至少一實施例,一供應商使用一自動化講價系統而提供了與購買者間之自動化議價。該供應商可能以被稱為要價或原價之特定價格提供一產品銷售。然而,購買者然後可能使用該自動化講價系統而議定該產品之一較低的價格。此外,人不需要在講價程序期間參與供應商這端。供應商可替代地以諸如該產品之最低可接受價格等的各種可接受的議價參數預先存入一議價資料庫,然後該自動化講價系統可將該議價資料庫用來自動地決定是否接受購買者的還價。該議價資料庫亦可被稱為講價資料庫。如將於下文中更詳細說明的,該自動化講價系統亦可提供諸如自供應商至購買者的自動還價、誘惑性報價、組合報價、及多供應商報價等的許多額外的有用功能。可將對這些種類的自動化議價之參與稱為電子講價(electronic haggling;eHaggling)。根據至少一實施例,購買者可在來到一零售商的實體店(physical store)時,以電子方式與該零售商講價,但是並不與該零售商的銷售人員互動。According to at least one embodiment, a supplier provides automated bargaining with a purchaser using an automated bargaining system. The supplier may offer a product sale at a specific price known as the asking price or the original price. However, the purchaser may then use the automated bargaining system to negotiate a lower price for one of the products. In addition, people do not need to participate in the supplier side during the bargaining process. The supplier may alternatively pre-store a bargaining database with various acceptable bargaining parameters such as the lowest acceptable price of the product, and the automated bargaining system may then use the bargaining database to automatically determine whether to accept the buyer The counter-offer. The bargaining database can also be referred to as a bargaining database. As will be explained in more detail below, the automated bargaining system can also provide many additional useful functions such as automatic counter-offer from supplier to purchaser, seductive quotation, combined quotation, and multi-vendor quotation. The participation in these types of automated bargaining can be referred to as electronic haggling; eHaggling. In accordance with at least one embodiment, a purchaser can electronically bargain with a retailer when coming to a retailer's physical store, but does not interact with the retailer's salesperson.
沒有自動化講價系統時,如果供應商正以特定的"原"價提供一產品銷售,則購買者可能需要找到該產品的折價券(coupon),且攜帶該折價券到該實體店,才能取得低於該原價的折扣。因此,為了經由報紙、電子郵件、或網站等的來源提供此類折價券,該供應商可能需要為該等折價券刊登廣告,且付款給各來源而傳播該等折價券。對於 以電子方式提供的折價券而言,購買者需要記得列印該折價券,且攜帶該折價券到實體店,才能得到折扣。此外,購買者來到實體店時,可能只利用供應商已經降價或購買者有折價券的那些特定項目之折扣。然而,在某些情況中,如果與購買者議價相關聯的成本、不便、或其他缺點不是太大,則供應商將願意以較低的價格銷售產品。此外,有些零售商偶爾提供諸如藍色閃燈特價時間(blue-light special)等的現場交易。Without an automated bargaining system, if a supplier is offering a product sale at a specific "original" price, the purchaser may need to find a coupon for the product and carry the coupon to the store in order to achieve a low price. The discount on the original price. Thus, in order to provide such coupons via sources such as newspapers, emails, or websites, the supplier may be required to advertise for such coupons and pay to each source to distribute the coupons. for In the case of an electronically provided voucher, the purchaser needs to remember to print the voucher and carry the voucher to the store in order to receive a discount. In addition, when a purchaser comes to a physical store, it may only use discounts for those specific items that the supplier has reduced or the purchaser has a voucher. However, in some cases, if the cost, inconvenience, or other disadvantage associated with the purchaser's bargaining is not too great, the supplier will be willing to sell the product at a lower price. In addition, some retailers occasionally offer live transactions such as blue-light specials.
本發明之揭示說明了一種配合實體銷售點商務而將講價自動化的系統、設備、及方法之一或多個示範性實施例。在一實施例中,購買者使用行動裝置與該自動化講價系統互動。例如,該自動化講價系統可包含在該購買者的行動電話或其他行動裝置中運行的一或多個應用程式、以及在供應商店舖的資料處理系統中運行的一或多個應用程式。該自動化講價系統可亦包含在一或多個遠端伺服器中運行的一或多個應用程式。The present disclosure illustrates one or more exemplary embodiments of systems, devices, and methods that automate bargaining in conjunction with physical point-of-sale commerce. In an embodiment, the purchaser interacts with the automated bargaining system using a mobile device. For example, the automated bargaining system can include one or more applications running in the purchaser's mobile phone or other mobile device, and one or more applications running in the data processing system of the vendor's store. The automated bargaining system can also include one or more applications running in one or more remote servers.
第1圖是提供一自動化講價服務的一運算環境的一示範性實施例之一方塊圖。第1圖之實施例示出一供應商提供銷售給購買者的產品之一商店10。在第1圖所示之實施例中,該商店包含用來運行一自動化講價系統供應商模組40之一資料處理系統20。資料處理系統20亦可被稱為議價伺服器20。如將於下文中更詳細說明的,議價伺服器20可被用來作為與想要使用該自動化講價服務的購買者的行動裝置互動之一主要介面。議價伺服器20可包含執行 供應商模組40所需的或適用的諸如一或多個處理器22、記憶體24、一或多個磁碟機30、各種網路或輸入/輸出(Input/Output;簡稱I/O)埠26、以及諸如鍵盤、滑鼠、及顯示器之一些I/O裝置等的各種組件。例如,供應商模組40可常駐在磁碟機30,且議價伺服器20可將供應商模組40的一些部分或全部複製到記憶體24,且在處理器22上執行供應商模組40。1 is a block diagram of an exemplary embodiment of a computing environment that provides an automated bargaining service. The embodiment of Fig. 1 shows a store 10 in which a supplier provides a product for sale to a purchaser. In the embodiment illustrated in Figure 1, the store includes a data processing system 20 for operating an automated bargaining system vendor module 40. Data processing system 20 may also be referred to as bargaining server 20. As will be explained in more detail below, the bargaining server 20 can be used as one of the primary interfaces for interacting with the mobile device of the purchaser who wants to use the automated bargaining service. The bargaining server 20 can include execution The vendor module 40 requires or applies such as one or more processors 22, memory 24, one or more disk drives 30, various networks, or input/output (I/O).埠26, and various components such as keyboards, mice, and some I/O devices of the display. For example, the vendor module 40 can reside in the disk drive 30, and the bargaining server 20 can copy some or all of the vendor module 40 to the memory 24 and execute the vendor module 40 on the processor 22. .
第1圖亦示出與一購買者相關聯的一資料處理系統70。在第1圖所示之實施例中,該資料處理系統是一行動裝置70,其中包括(但不限於)行動電話或平板電腦。行動裝置70可包含諸如一或多個處理器、記憶體、以及該記憶體、磁碟機、或某一其他非揮發性儲存裝置中儲存之軟體等的與議價伺服器20類似之組件。行動裝置70亦包含諸如顯示器及喇叭等的各種使用者介面組件72。該購買者可使用行動裝置70中一自動化講價系統購買者模組44與自動化講價系統供應商模組40互動。Figure 1 also shows a data processing system 70 associated with a purchaser. In the embodiment illustrated in Figure 1, the data processing system is a mobile device 70 including, but not limited to, a mobile phone or tablet. Mobile device 70 may include components similar to bargaining server 20, such as one or more processors, memory, and software stored in the memory, disk drive, or some other non-volatile storage device. Mobile device 70 also includes various user interface components 72 such as displays and speakers. The purchaser can interact with the automated bargaining system vendor module 40 using an automated bargaining system buyer module 44 in the mobile device 70.
第1圖亦示出用來運行一自動化講價系統雲端模組42之一遠端資料處理系統90。如將於下文中更詳細說明的,在替代實施例中,可省略該遠端資料處理系統或其一些部分。在第1圖所示之實施例中,遠端資料處理系統90可包含諸如一或多個處理器、記憶體、以及該記憶體、磁碟機、或某一其他非揮發性儲存裝置等的儲存裝置中儲存之軟體等的與議價伺服器20類似之組件。雲端模組42可讓供應商與一講價資料庫43及一購買者資料庫45互動。例 如,該供應商可將供應商模組40用來指示遠端資料處理系統90增加、刪除、及/或修改講價資料庫43中之該供應商的議價參數。替代地,該供應商可將議價伺服器20、一不同的電腦、或任何其他適當的裝置中之網際網路瀏覽器用來與雲端模組42通訊及/或操縱講價資料庫43。雲端模組42亦可讓行動裝置70與購買者資料庫45互動。為了本發明揭示之目的,購買者資料庫45亦可被稱為用戶資料庫(subscriber database)。Figure 1 also shows a remote data processing system 90 for running an automated bargaining system cloud module 42. As will be explained in more detail below, in an alternate embodiment, the remote data processing system or portions thereof may be omitted. In the embodiment illustrated in FIG. 1, remote data processing system 90 can include, for example, one or more processors, memory, and the memory, disk drive, or some other non-volatile storage device, and the like. A component similar to the bargaining server 20, such as a software stored in the storage device. The cloud module 42 allows the supplier to interact with a bargain database 43 and a buyer database 45. example For example, the vendor may use the vendor module 40 to instruct the remote data processing system 90 to add, delete, and/or modify the vendor's bargaining parameters in the bargain database 43. Alternatively, the vendor may use an internet browser in the bargaining server 20, a different computer, or any other suitable device to communicate with the cloud module 42 and/or manipulate the bargain library 43. The cloud module 42 also allows the mobile device 70 to interact with the buyer database 45. For the purposes of the present disclosure, the purchaser database 45 may also be referred to as a subscriber database.
在第1圖所示之實施例中,議價伺服器20、行動裝置70、及/或遠端資料處理系統90可相互通訊,且可經由一或多個網路80而與其他的資料處理系統通訊。例如,在一實施例中,行動裝置70可使用無線及/或細胞式技術與網際網路通訊,且議價伺服器20及遠端資料處理系統90可使用一或多個有線及/或無線區域或廣域網路接取網際網路。在其他實施例中,可使用紅外線通訊、藍牙通訊、其中包括(但不限於)WiFi及WiMax的寬頻通訊、以及任何其他適當的通訊技術或通訊技術組合。In the embodiment shown in FIG. 1, the bargaining server 20, the mobile device 70, and/or the remote data processing system 90 can communicate with each other and with other data processing systems via one or more networks 80. communication. For example, in one embodiment, mobile device 70 can communicate with the Internet using wireless and/or cellular techniques, and bargaining server 20 and remote data processing system 90 can utilize one or more wired and/or wireless regions. Or WAN access to the Internet. In other embodiments, infrared communication, Bluetooth communication, broadband communication including, but not limited to, WiFi and WiMax, and any other suitable communication technology or combination of communication technologies may be used.
在一實施例中,該自動化講價系統的該等硬體及軟體組件可使購買者的電子裝置及POS站(及/或該供應商的商店中之其他硬體)能夠在情境上相互感知(contextually aware of one another)且相互講價。例如,在第1圖所示之實施例中,該商店包含一資訊櫃台50及一銷售點(Point-Of-Sale;簡稱POS)站60。資訊櫃台50及POS站60可經由網路80而與供應商模組40及議價伺服器20 通訊。該購買者可將行動裝置70用來在資訊櫃台50上登入(check in)且在POS站60上結帳(check out)。此外,資訊櫃台50及POS站60能夠自動地偵測行動裝置70且將具有支援自動化講價的行動裝置之一購買者已來到該商店之訊息自動地通知供應商模組40。In one embodiment, the hardware and software components of the automated bargaining system enable the purchaser's electronic device and POS station (and/or other hardware in the vendor's store) to be sensible to each other in context ( Contextually aware of one another) and bargaining each other. For example, in the embodiment illustrated in FIG. 1, the store includes an information counter 50 and a Point-Of-Sale (POS) station 60. The information counter 50 and the POS station 60 can communicate with the supplier module 40 and the bargaining server 20 via the network 80. communication. The purchaser can use the mobile device 70 to check in at the information counter 50 and check out at the POS station 60. In addition, the information counter 50 and the POS station 60 can automatically detect the mobile device 70 and automatically notify the supplier module 40 of the message that one of the mobile devices supporting the automated bargaining has arrived at the store.
當在該商店時,該購買者可能決定他想要購買產品A但是不想支付全價。該自動化講價系統可讓該購買者提交用來建議一較低價格之還價。該自動化講價系統然後可自動地以對該被提出的價格之接受、新的還價、若該購買者也買產品C及D則將該價格降低一指定值之一選項、或對該被提出的價格之拒絕等的方案回應該購買者。例如,如果該自動化講價系統決定該購買者還價的價格太低,則該自動化講價系統可對該購買者產生低於該產品的原價但是高於該購買者還價的價格之一價格的一新的還價。該購買者然後選擇接受或拒絕該供應商的該新還價。When in the store, the buyer may decide that he wants to purchase product A but does not want to pay the full price. The automated bargaining system allows the buyer to submit a counter-offer to suggest a lower price. The automated bargaining system can then automatically lower the price by one of the specified values, or the proposed one, if the purchase price is accepted, the new counter-offer, if the purchaser also buys products C and D The scheme of rejection of the price, etc., should be returned to the purchaser. For example, if the automated bargaining system determines that the buyer’s counter-offer price is too low, the automated bargaining system may generate a new one for the purchaser that is lower than the original price of the product but higher than the buyer’s counter-offer price. Counter-offer. The purchaser then chooses to accept or reject the supplier's new counter-offer.
此外,該自動化講價系統可使供應商能夠將相關的折價券或折扣等的優惠分享給購買者,以便誘惑購買者來到該商店或購買一些產品項目等的行動。例如,該自動化講價系統可自動地產生被設計成吸引購買者來到該供應商的商店之誘惑性報價。這些誘惑性報價可基於該講價資料庫之議價參數。此外,該自動化講價系統可自動地產生將折扣提供給購買多種不同的產品之購買者之組合報價。這些組合報價亦可基於該講價資料庫之資料。In addition, the automated bargaining system allows suppliers to share offers such as discount coupons or discounts to buyers in order to entice buyers to come to the store or purchase some product items. For example, the automated bargaining system can automatically generate a tempting offer that is designed to attract buyers to the vendor's store. These tempting quotes can be based on the bargaining parameters of the bargaining database. In addition, the automated bargaining system can automatically generate a combined offer that provides discounts to purchasers who purchase a plurality of different products. These combined quotes can also be based on the information in the bargain database.
供應商亦可將該自動化講價系統用來產生涉及來自一 個以上的供應商之產品之聯合交易(joint deal)。例如,該自動化講價系統可將銷售衣服的一商店之產品X以及銷售沐浴用品的一商店之產品Y之一交易提供給購買者。此外,該自動化講價系統可動態地產生且傳送這些交易及其他種類的交易。例如,該自動化講價系統可回應購買者已購買產品X、已作成在一折扣下購買產品X之一交易、或以其他方式表達對產品X的興趣之決定,而自動地將提供產品Y的一折扣之一訊息傳送到該購買者。因此,該自動化講價系統可將經驗法則(heuristics)用來即時動態地預測購買者的產品偏好。另一組可並存供應商可能是健身房及營養食品店。亦可產生其中包括具有三或更多供應商之交易的具有許多其他種類的供應商之組合交易(combination deal)。當交易變得更複雜時,對於供應商及購買者而言,講價的值都可能變得較大。如將於下文中更詳細說明的,該自動化講價系統亦可讓供應商制定這些種類的產品報價之營收分享(revenue sharing)百分率,且該自動化講價系統可在購買者的行動裝置及/或供應商的POS站上強制執行該營收分享協議。The supplier can also use the automated bargaining system to generate a Joint deal of products of more than one supplier. For example, the automated bargaining system can provide a purchaser of a product X of a store that sells clothes and a product Y of a store that sells bath products to a purchaser. In addition, the automated bargaining system can dynamically generate and deliver these transactions and other types of transactions. For example, the automated bargaining system can automatically provide a product Y product in response to a purchaser having purchased a product X, making a purchase of a product X at a discount, or otherwise expressing an interest in product X. One of the discount messages is sent to the buyer. Therefore, the automated bargaining system can use heuristics to dynamically predict the buyer's product preferences in real time. Another group of coexisting suppliers may be gyms and nutritious food stores. A combination deal with many other kinds of suppliers including transactions with three or more suppliers may also be generated. When the transaction becomes more complicated, the value of the bargaining may become larger for both the supplier and the buyer. As will be explained in more detail below, the automated bargaining system also allows the supplier to establish a percentage of revenue sharing for these types of product offers, and the automated bargaining system can be in the purchaser's mobile device and/or The revenue sharing agreement is enforced on the supplier's POS station.
如將於下文中更詳細說明的,該自動化講價系統產生的交易亦可考慮到購買者的偏好。例如,該自動化講價系統可讓購買者登錄特定烹飪偏好(例如,喜歡或不喜歡牛排以及對素食的偏好等的烹飪偏好),且該自動化講價系統然後可將這些偏好用來產生本發明所述的任何產品報價。As will be explained in more detail below, the transactions generated by the automated bargaining system may also take into account the buyer's preferences. For example, the automated bargaining system may allow a purchaser to log into a particular cooking preference (eg, cooking preferences that like or dislike steaks and preferences for vegetarians), and the automated bargaining system may then use these preferences to generate the present invention. Any product quotes.
第2圖是繪示提供自動化講價服務的一程序的一示範性實施例之一流程圖。可在供應商將議價參數儲存在講價資料庫43之後執行該程序。這些議價參數可包括不同產品的最低可接受價格、關於哪些產品是目前要銷售的最重要產品之預定優先順序、哪些產品適於與哪些其他產品作成組合報價、以及哪些產品適於涉及配合其他供應商的產品之多供應商報價等的議價參數。此外,購買者的至少一購物偏好可能已被儲存在購買者資料庫45中。2 is a flow chart showing an exemplary embodiment of a program for providing automated bargaining services. This procedure can be performed after the supplier stores the bargaining parameters in the bargaining library 43. These bargaining parameters may include the lowest acceptable price for different products, the predetermined priority order for which products are the most important products to be sold, which products are suitable for which combination with other products, and which products are suitable for cooperation with other supplies. Bargaining parameters such as quotes from multiple suppliers of products. Additionally, at least one purchase preference of the purchaser may have been stored in the purchaser database 45.
第2圖所示之該程序將重點大部分放在供應商模組40執行之操作,且如方塊100所示,第2圖所示之該程序開始時,供應商模組40自講價資料庫43擷取議價參數。如方塊102所示,供應商模組40然後可決定在商店是否已偵測到配備成實施自動化講價的一購買者。The program shown in FIG. 2 focuses most of the operations performed by the vendor module 40, and as shown in block 100, at the beginning of the process shown in FIG. 2, the vendor module 40 self-reporting database 43 draw the bargaining parameters. As indicated by block 102, the vendor module 40 can then determine whether a purchaser equipped to implement an automated bargain has been detected at the store.
為了準備自動化講價,購買者可將購買者模組44安裝到行動裝置70,可登錄到雲端模組42及/或供應商模組40,且可在購買者資料庫45中產生且儲存具有購物偏好之一購物設定檔(shopping profile)。為了本發明揭示之目的,可將配備成實施自動化講價之購買者稱為"用戶"。In order to prepare the automated bargaining, the purchaser can install the purchaser module 44 to the mobile device 70, can log in to the cloud module 42 and/or the supplier module 40, and can be generated in the buyer database 45 and stored with the purchase. One of the shopping profiles is preferred. For the purposes of the present disclosure, a purchaser equipped to implement automated bargaining may be referred to as a "user."
供應商模組40可將任何適當的技術或技術組合用來偵測是否已偵測到一用戶。例如,在行動裝置70上運行的基於位置之服務可回應對行動裝置70的現行位置對應於該商店的位置之偵測,而將購買者已來到該商店之訊息自動地通知供應商模組40。購買者模組44可將行動裝置 70中之一全球衛星定位系統(Global Positioning System;簡稱GPS)(或任何其他適當的技術)用來決定行動裝置70的位置。購買者模組44可根據來自雲端模組42的資訊而決定允許自動化講價的商店之位置。替代地,行動裝置70以及該商店中之諸如資訊櫃台50或POS站60等的硬體於相互接近到某一程度時,可將近場通訊(Near Field Communication;簡稱NFC)、藍牙通訊、及/或任何其他適當的通訊技術或技術組合用來分享資訊及相互識別。替代地,購買者模組44可在使用者介面72中提供資訊及選項,而可讓購買者以手動方式在商店中登入。The vendor module 40 can use any suitable technique or combination of techniques to detect whether a user has been detected. For example, the location-based service running on the mobile device 70 can respond to the detection of the current location of the mobile device 70 corresponding to the location of the store, and automatically notify the supplier module of the message that the purchaser has arrived at the store. 40. Purchaser module 44 can actuate the mobile device One of the 70 Global Positioning System (GPS) (or any other suitable technique) is used to determine the location of the mobile device 70. The purchaser module 44 can determine the location of the store that allows for automated bargaining based on information from the cloud module 42. Alternatively, the mobile device 70 and the hardware such as the information counter 50 or the POS station 60 in the store may be close to each other to a certain extent, and may be near field communication (NFC), Bluetooth communication, and/or Or any other appropriate communication technology or combination of technologies to share information and identify each other. Alternatively, the purchaser module 44 can provide information and options in the user interface 72, allowing the purchaser to manually log in at the store.
如方塊110所示,回應偵測到一用戶,供應商模組40可自動地自購買者資料庫45擷取與該購買者有關的資訊。可將該資訊稱為該購買者的設定檔。如將於下文中以與第3B圖有關之方式更詳細說明的,雲端模組42可讓該購買者以各種購物偏好將其購物設定檔客製化。該購買者可經由購買者模組44、一不同電腦上的網際網路瀏覽器、或任何其他適當的裝置而指定偏好。該購物設定檔亦可包含自一顧客忠誠度計畫(customer loyalty program)、供應商的經常購物者計畫(frequent shopper program)、或其他來源取得的與該購買者的購物偏好或習慣有關之資訊。As indicated by block 110, in response to detecting a user, the provider module 40 can automatically retrieve information related to the purchaser from the purchaser database 45. This information can be referred to as the purchaser's profile. As will be explained in greater detail below in relation to FIG. 3B, cloud module 42 may allow the purchaser to customize their shopping profile with various shopping preferences. The purchaser may specify preferences via the purchaser module 44, an internet browser on a different computer, or any other suitable device. The shopping profile may also include information relating to the purchaser's shopping preferences or habits from a customer loyalty program, a supplier's frequent shopper program, or other source. News.
如方塊112所示,供應商模組40然後可根據購買者資料庫45之購物設定檔及講價資料庫43之議價參數而自 動地產生一報價。該自動化講價系統可根據該等議價參數、該購物者設定檔、及講價程序的階段而自動地決定產生許多不同種類的報價。例如,該自動化講價系統可回應首次偵測到購買者來到或接近該商店,而產生其中包括意圖引誘該購買者進入該商店及/或引誘該購買者購買一或多個特定產品之一或多個較低的價格的一誘惑性報價。或者,如將於下文中更詳細說明的,如果購買者已經提出對一產品的一還價,則該自動化講價系統可產生一新還價。替代地,該自動化講價系統可產生在購買產品時一起購買另一指定產品之情形下提供至少一指定產品的折扣之一組合報價。As indicated by block 112, the vendor module 40 can then be based on the bargaining parameters of the purchase profile and the bargain library 43 of the buyer database 45. Dynamically generate a quote. The automated bargaining system can automatically determine the generation of many different types of offers based on the stages of the bargaining parameters, the shopper profile, and the bargaining process. For example, the automated bargaining system may respond to the first detection of a purchaser coming to or near the store, including generating an intention to induce the purchaser to enter the store and/or enticing the purchaser to purchase one or more particular products or A tempting offer for multiple lower prices. Alternatively, as will be explained in more detail below, if the purchaser has offered a counter-offer for a product, the automated bargaining system can generate a new counter-offer. Alternatively, the automated bargaining system may generate a combined offer that provides a discount for at least one of the specified products in the event that the other product is purchased together when the product is purchased.
或者,該自動化講價系統可產生一種類似於組合報價但是涉及由兩個或更多個不同的供應商銷售的兩種或更多種不同的產品之多供應商報價。例如,該自動化講價系統可產生涉及相同供應商並未經銷的互補項目之多供應商報價。這類報價可被講價,且可被儲存在雲端。為了實現省錢,購買者可能需要在各供應商中之每一供應商的零售店中之POS站結帳。在識別了該購買者位於每一POS站或終端之後,將擷取該交易,折扣金額(例如,原價或定價與議定的價格間之差異)可被儲存在雲端且被標示,以便在整體交易完成之後給予退款(rebate)。在該購買者完成了最後的供應商的最後的購物時,可適用該最後的產品之折扣。此外,該交易中之所有其他產品的原價與成交價(deal price)間之累積差異之退款可經由任何適當的技術 (例如,經由信用卡)而發給該購買者。此外,在完成了該交易之後,該自動化講價系統可強制執行該等供應商之間的一被預先安排的營收分享協議。此類協議可提供該等供應商相互合作的刺激。Alternatively, the automated bargaining system can produce a multi-vendor offer that is similar to a combined offer but involves two or more different products sold by two or more different vendors. For example, the automated bargaining system can generate multiple supplier offers for complementary projects involving the same supplier and not sold. Such quotes can be bargained and can be stored in the cloud. In order to save money, the purchaser may need to checkout at a POS station in each of the suppliers' retail stores. After identifying that the buyer is located at each POS station or terminal, the transaction will be retrieved and the discount amount (eg, the difference between the original price or the price and the negotiated price) may be stored in the cloud and flagged for overall transaction Give a rebate after completion. The discount for the last product is applicable when the purchaser completes the last purchase of the last supplier. In addition, the refund of the cumulative difference between the original price and the deal price of all other products in the transaction may be via any appropriate technique. The purchaser is issued (for example, via a credit card). In addition, after completing the transaction, the automated bargaining system can enforce a pre-arranged revenue sharing agreement between the suppliers. Such agreements can provide incentives for these suppliers to cooperate with each other.
例如,Black健身房與White營養食品中心可決定參與一多供應商報價,該多供應商報價在購買者也向該營養食品中心購買特定食物項目之情形下,將提供取得健身房會員資格的折扣。例如,健身房會員資格的正常價格可能是$75,且該食物項目的正常價格可能是$25。此外,該等供應商可將該自動化講價系統配置成:如果購買者同時買該會員資格及該食物項目,則將產生該會員資格只賣$65且該食物項目只賣$20的一報價。該自動化講價系統回應偵測到在Black健身房的一購買者,可將該交易自動地提供給該購買者,且該購買者可接受該交易。該購買者然後可在Black健身房支付$75而購買該會員資格。該購買者然後可在White營養食品中心支付$20購買該食物項目,而完成該交易。且在完成了該交易之後,該自動化講價系統可促使$10的退款被送入該購買者的信用卡(或可以其他方式產生給該顧客$10的退款或貸項(credit)),而將該會員資格的最後價格降低到所協議的$65。此外,該自動化講價系統可提供使一或多個供應商接受一或多個其他供應商收到的銷售價格之一預先安排的百分率之機制。例如,該自動化講價系統可促使Black健身房因為鼓勵該購買者向White營養食品中心購買而接受來自White營養食 品中心的$20銷售價格之0.5%。For example, Black Gym and White Nutrition Food Center may decide to participate in a multi-supplier offer that will provide a discount on gym membership if the purchaser also purchases a particular food item from the nutritious food center. For example, the normal price for a gym membership may be $75, and the normal price for the food item may be $25. In addition, the vendor may configure the automated bargaining system to: if the buyer purchases the membership and the food item at the same time, then a quote will be generated that the membership is only sold for $65 and the food item is only sold for $20. The automated bargaining system, in response to detecting a purchaser at the Black gym, can automatically provide the transaction to the purchaser and the purchaser can accept the transaction. The purchaser can then purchase the membership at the Black Gym for $75. The purchaser can then purchase the food item at the White Nutrition Food Center for $20 to complete the transaction. And after completing the transaction, the automated bargaining system may cause a $10 refund to be sent to the purchaser's credit card (or a refund or credit that may otherwise be generated for the customer $10). The final price of membership is reduced to $65 as agreed. In addition, the automated bargaining system can provide a mechanism for one or more suppliers to accept a pre-arranged percentage of one of the sales prices received by one or more other suppliers. For example, the automated bargaining system can cause the Black Gym to accept white nutrition from encouraging the purchaser to purchase from the White Nutrition Food Center. The product center's $20 sales price is 0.5%.
此外,該自動化講價系統可產生合併了本發明所述的其他報價的特徵之混合式報價。例如,該自動化講價系統可產生也是一多供應商報價之一誘惑性報價或一新還價。In addition, the automated bargaining system can produce a hybrid offer that incorporates features of other offers as described herein. For example, the automated bargaining system can generate a tempting offer or a new counter-offer that is also a quote from a multi-vendor.
如方塊114所示,在產生了一報價之後,供應商模組40然後可將該報價自動地傳送到行動裝置70。可將任何適當的技術或技術組合用來經由NFC、細胞式、藍牙、紅外線、或其他無線通訊技術等的技術而在購買者模組44、供應商模組40、及/或雲端模組42之間傳送其中包括電子郵件、文字訊息、資料通訊之報價、還價、及其他通訊。在一實施例中,使用了安全通訊技術。As indicated by block 114, after generating an offer, the vendor module 40 can then automatically communicate the offer to the mobile device 70. Any suitable technique or combination of techniques can be used in the purchaser module 44, the vendor module 40, and/or the cloud module 42 via techniques such as NFC, cellular, Bluetooth, infrared, or other wireless communication technologies. Transfers include emails, text messages, quotes for newsletters, counter-offers, and other communications. In one embodiment, secure communication techniques are used.
該自動化講價系統亦可讓該購買者與其他購買者分享該交易。例如,如果供應商模組40將誘惑性報價經由電子郵件而傳送到該購買者,則該購買者可將該電子郵件轉寄給其他購買者。替代地,如果該自動化講價系統經由購買者模組44而提供通知,則該購買者可使用購買者模組44提供的適當選項而與其他購買者分享該報價。The automated bargaining system also allows the purchaser to share the transaction with other buyers. For example, if the supplier module 40 transmits an tempting offer to the purchaser via email, the purchaser can forward the email to other purchasers. Alternatively, if the automated bargaining system provides a notification via the buyer module 44, the purchaser can share the offer with other purchasers using the appropriate options provided by the buyer module 44.
如方塊116所示,供應商模組40然後可自購買者模組44接收用來指示該購買者已確認來到該商店(亦即,在該商店內或該商店附近)、該購買者已確認接收到該報價、該購買者已接受該報價、或該購買者已拒絕該報價之一訊息。如果該購買者已接受該報價,則供應商模組40及/或雲端模組42可儲存用來指示該接受的資料,以供結帳時使用。As indicated by block 116, the vendor module 40 can then receive from the buyer module 44 to indicate that the purchaser has confirmed receipt of the store (i.e., within the store or near the store), the purchaser has A message confirming receipt of the offer, the purchaser has accepted the offer, or the purchaser has rejected the offer. If the purchaser has accepted the offer, the vendor module 40 and/or the cloud module 42 may store the information used to indicate the acceptance for use at checkout.
如方塊120所示,供應商模組40然後可自動地決定是否將另一報價傳送到該購買者。亦可根據來自講價資料庫43及購買者資料庫45的資訊而作出該決定。例如,講價資料庫43可識別供應商願意以較低的價格銷售之許多產品,購買者資料庫45可識別該購買者可能感興趣的許多產品或許多類型的產品,且供應商模組40可對照參考講價資料庫43及購買者資料庫45,以便識別該購買者可能感興趣的許多產品。在方塊120中,供應商模組40可決定產生涉及那些產品中之一產品的另一報價。替代地,如果該程序在通過方塊140之後回到方塊120,則供應商模組40可回應自該購買者接收了一無法接受的還價,而決定將一新還價傳送到該購買者。如果供應商模組40決定應傳送另一報價,則該程序可回到方塊112,且供應商模組40可以前文所述之方式自動地產生且傳送該新報價。As indicated by block 120, the vendor module 40 can then automatically decide whether to transfer another offer to the purchaser. The decision may also be made based on information from the bargain database 43 and the buyer database 45. For example, the bargain database 43 may identify a number of products that the supplier is willing to sell at a lower price, the buyer database 45 may identify many products or many types of products that may be of interest to the purchaser, and the supplier module 40 may The reference bargain library 43 and the buyer database 45 are referenced to identify a number of products that the purchaser may be interested in. In block 120, the vendor module 40 may decide to generate another offer that relates to one of those products. Alternatively, if the program returns to block 120 after passing block 140, the supplier module 40 may, in response to receiving an unacceptable counter-offer from the purchaser, decide to transmit a new counter-offer to the purchaser. If the supplier module 40 decides that another offer should be transmitted, the process can return to block 112 and the supplier module 40 can automatically generate and transmit the new offer in the manner previously described.
如果供應商模組40決定不傳送一新報價,則如方塊130所示,供應商模組40可決定其是否自行動裝置70接收一還價。如果確係如此,則如方塊132及140所示,供應商模組40可自講價資料庫43擷取議價參數,且將該資訊用來自動地決定是否接受該還價。該程序可回應拒絕該還價之一決定,而回到方塊120,此時供應商模組40決定是否將另一報價傳送到該購買者。然而,供應商模組40可回應接受該還價之一決定,而如方塊142所示,將用來指示該還價已被接受之一訊息傳送到行動裝置70。此外, 供應商模組40及/或雲端模組42可儲存用來指示該接受的資料,以供結帳時使用。If the vendor module 40 decides not to transmit a new offer, then as indicated by block 130, the vendor module 40 can determine whether it receives a counter-offer from the mobile device 70. If so, as shown in blocks 132 and 140, the vendor module 40 may retrieve the bargaining parameters from the bargain database 43 and use the information to automatically decide whether to accept the counter-offer. The program may respond to rejecting one of the counter-offers and return to block 120, at which point the supplier module 40 decides whether to transfer another offer to the purchaser. However, the vendor module 40 may respond to accepting one of the counter-offers and, as indicated by block 142, will transmit a message indicating that the counter-offer has been accepted to the mobile device 70. In addition, The vendor module 40 and/or the cloud module 42 can store the information used to indicate the acceptance for use in checkout.
如方塊150所示,供應商模組40然後可決定被提供給該購買者的報價是否已到了一屆滿期間。如果確係如此,則如方塊152所示,供應商模組40可取消那些報價。供應商模組40亦可以與該購買者的諸如詢問過哪些產品的價格以及接受過哪些報價等的最新活動有關之資訊更新購買者資料庫45。然後可終止該程序。As indicated by block 150, the vendor module 40 can then determine if the offer provided to the purchaser has expired. If so, then as indicated by block 152, the vendor module 40 may cancel those offers. The supplier module 40 can also update the buyer database 45 with information about the buyer's latest activity, such as the price of which products have been inquired and which offers have been received. The program can then be terminated.
然而,請再參閱方塊150,如果還有時間未到期的報價,則該程序可進入方塊160,此時供應商模組40決定該購買者是否正在結帳。可將其中包括行動裝置70與POS站60間之NFC通訊或其他通訊之任何適當的技術用來決定該購買者是否正在結帳。如果該購買者並未正在結帳,則該程序可回到方塊120。然而,如果該購買者正在結帳,則供應商模組40可根據該自動化講價程序期間達成的協議,而使POS站60收取該購買者購買的一或多個產品之較低的價格。如方塊164所示,供應商模組40然後可以與該購買者的諸如詢問過哪些產品的價格、接受過哪些報價、以及購買過哪些產品等的最新活動有關之資訊更新購買者資料庫45。然後可終止該程序。However, please refer to block 150 again. If there is still a quote that has not expired, the program can proceed to block 160 where the supplier module 40 determines if the purchaser is checking out. Any suitable technique, including NFC communication or other communication between the mobile device 70 and the POS station 60, can be used to determine if the purchaser is checking out. If the purchaser is not currently checking out, the process can return to block 120. However, if the purchaser is checking out, the supplier module 40 can cause the POS station 60 to receive a lower price for one or more products purchased by the purchaser in accordance with an agreement reached during the automated bargaining process. As indicated by block 164, the vendor module 40 can then update the buyer database 45 with information about the purchaser's latest activity, such as which products were priced, which offers, and which products were purchased. The program can then be terminated.
在某些替代實施例中,可省略該遠端資料處理系統,且可以諸如該商店中之該議價伺服器等的一資料處理系統替代地提供該等對應的服務及資料庫等的功能。在其他實施例中,可以議價伺服器20之外的其他資料處理系統執 行第2圖所示之該等操作中之某些或所有操作。例如,遠端資料處理系統90中之雲端模組42可執行方塊102中之操作,而偵測已訂用該自動化講價系統的購買者是否來到或接近已訂用該自動化講價系統的供應商之商店。雲端模組42然後可執行方塊110、112、114、116、120、130、132、140、142、150、152、160、162、及164中之該等操作。或者,雲端模組42及供應商模組40可針對方塊160及162而合作,以便根據先前使用該自動化講價系統議定的條件而完成該結帳程序。此外,該自動化講價系統的供應商模組40或其他模組之一些部分可在資訊櫃台50及POS站60上運行。或者,在某些實施例中,可省略議價伺服器20及/或資訊櫃台50,且供應商模組40可在POS站60及/或資訊櫃台50上運行,且供應商可使用任何適當的資料處理系統與雲端模組42互動,例如,以新的議價參數更新講價資料庫43。In some alternative embodiments, the remote data processing system may be omitted and a data processing system such as the bargaining server in the store may alternatively provide the functionality of such corresponding services and databases. In other embodiments, other data processing systems other than the bargain server 20 may be implemented. Some or all of the operations shown in Figure 2 are performed. For example, the cloud module 42 in the remote data processing system 90 can perform the operations in block 102 to detect whether the purchaser who has subscribed to the automated bargaining system has come to or near the supplier who has subscribed to the automated bargaining system. Store. Cloud module 42 may then perform such operations in blocks 110, 112, 114, 116, 120, 130, 132, 140, 142, 150, 152, 160, 162, and 164. Alternatively, cloud module 42 and vendor module 40 may cooperate for blocks 160 and 162 to complete the checkout process based on previously agreed conditions using the automated bargaining system. In addition, the vendor module 40 of the automated bargaining system or portions of other modules can operate on the information counter 50 and the POS station 60. Alternatively, in some embodiments, the bargaining server 20 and/or the information counter 50 may be omitted, and the vendor module 40 may operate on the POS station 60 and/or the information counter 50, and the vendor may use any suitable The data processing system interacts with the cloud module 42, for example, to update the bargain database 43 with new bargaining parameters.
第3A及3B圖示出了使用自動化講價服務購物且將重點放在行動裝置70執行的操作的一程序的一示範性實施例之一流程圖。該程序開始於方塊210,此時一購買者訂用該自動化講價系統。然後,在方塊212中,購買者模組44在該商店中登入。例如,如前文所述,該購買者可使用行動裝置70與一資訊櫃台50通訊而登入。在方塊220中,購買者模組44決定是否已自供應商模組40接收到一報價。如果已接收到一報價,則購買者模組44在使用者介面72中顯示該報價。如方塊230所示,購買者模組44 然後決定該購買者是否已接受該報價。如果該購買者已接受該報價,則如方塊232所示,購買者模組44通知供應商模組40。該程序然後可回到方塊220,此時購買者模組44等候接收來自供應商的額外報價。3A and 3B illustrate a flow diagram of an exemplary embodiment of a process for shopping using automated bargaining services and focusing on operations performed by mobile device 70. The process begins at block 210 when a purchaser subscribes to the automated bargaining system. Then, in block 212, the purchaser module 44 logs in at the store. For example, as previously described, the purchaser can use the mobile device 70 to communicate with an information counter 50 to log in. In block 220, the purchaser module 44 determines whether an offer has been received from the supplier module 40. If an offer has been received, the purchaser module 44 displays the offer in the user interface 72. As shown in block 230, the purchaser module 44 Then decide if the purchaser has accepted the offer. If the purchaser has accepted the offer, then as indicated by block 232, the purchaser module 44 notifies the supplier module 40. The program can then return to block 220 where the buyer module 44 is waiting to receive additional offers from the supplier.
然而,請再參閱方塊230,如果購買者已拒絕了該報價,則如方塊234所示,購買者模組44可通知供應商模組40該拒絕。如方塊240所示,購買者模組44然後可決定該購買者是否已經由使用者介面72而輸入了一還價。購買者模組44可將特定欄位、下拉式方塊(drop down box)、或其他機制提供給該購買者選擇,以便進行一還價或指定諸如該還價的價格等的條件。如果並未輸入還價,則該程序可經由頁面連接符號A而進入第3B圖。如果並未接收到報價,則該程序亦可自方塊220經由頁面連接符號A而進入第3B圖。However, referring again to block 230, if the purchaser has rejected the offer, then as indicated by block 234, the purchaser module 44 may notify the supplier module 40 of the rejection. As indicated by block 240, the purchaser module 44 may then determine whether the purchaser has entered a counter-offer by the user interface 72. The purchaser module 44 can provide a particular field, drop down box, or other mechanism to the buyer for selection to make a counter-offer or specify conditions such as the counter-offer price. If no counter-offer is entered, the program can enter the 3B map via the page connection symbol A. If the offer has not been received, the program may also enter the 3B map from block 220 via the page connection symbol A.
然而,請再參閱方塊240,如果使用者已輸入了一還價,則如方塊242所示,購買者模組44可將該還價傳送到供應商模組40。該購買者模組可將一或多個預定的資料結構用於此類還價,以便可讓供應商模組40易於了解且處理此類電子還價。如方塊244所示,該購買者模組然後可自供應商模組40接收用來指示是否已接受該還價的一決定。如方塊246所示,購買者模組44可在使用者介面72中顯示該決定。該程序然後可回到方塊220,此時購買者模組44等候來自供應商模組40的另一報價。However, referring to block 240, if the user has entered a counter-offer, as shown in block 242, the purchaser module 44 may transmit the counter-offer to the supplier module 40. The buyer module can use one or more predetermined data structures for such counter-offering to allow the vendor module 40 to easily understand and handle such electronic counter-offers. As indicated by block 244, the buyer module can then receive a decision from the vendor module 40 to indicate whether the counter-offer has been accepted. As indicated by block 246, the purchaser module 44 can display the decision in the user interface 72. The program can then return to block 220 where the buyer module 44 waits for another offer from the supplier module 40.
在該程序經由頁面連接符號A而進入第3B圖之後, 如方塊250所示,購買者模組44然後可決定該購買者是否已掃描了與一產品有關的資訊。例如,該購買者可使用行動裝置70掃描該購買者感興趣的產品之條碼(bar code)或其他產品識別碼。如果已掃描或以其他方式輸入了產品資訊,則如方塊252所示,購買者模組44擷取與該產品有關的進一步資訊,且在使用者介面72中顯示該資訊。例如,購買者模組44可自供應商的電子型錄(electronic catalog)、講價資料庫43、及/或其他來源取得與該產品有關的資訊。該產品資訊可包括該供應商目前提供該產品銷售給所有購買者的價格。此外,購買者模組44可在使用者介面72中呈現一些選項,使該購買者能夠提出該產品之不同的價格且在一還價中將該價格要求提交給該供應商。After the program enters the 3D map via the page connection symbol A, As indicated by block 250, the purchaser module 44 can then determine if the purchaser has scanned information relating to a product. For example, the purchaser can use the mobile device 70 to scan a bar code or other product identification number of the product of interest to the purchaser. If product information has been scanned or otherwise entered, then as indicated by block 252, the buyer module 44 retrieves further information relating to the product and displays the information in the user interface 72. For example, the purchaser module 44 may obtain information related to the product from the supplier's electronic catalog, bargain database 43, and/or other sources. The product information may include the price at which the supplier currently offers the product for sale to all purchasers. In addition, the purchaser module 44 can present options in the user interface 72 to enable the purchaser to present different prices for the product and submit the price request to the supplier in a counter-offer.
該程序然後可經由頁面連接符號B而回到第3A圖,且如方塊240所示及前文所述,購買者模組44然後可決定該購買者是否已輸入了一還價。The program can then return to Figure 3A via the page connection symbol B, and as indicated by block 240 and as previously described, the purchaser module 44 can then determine whether the purchaser has entered a counter-offer.
請再參閱第3B圖之方塊250,如果尚未掃描產品,則如方塊260所示,購買者模組44可決定該購買者是否已準備要結帳。例如,購買者模組44可回應行動裝置70與POS站60間之通訊,或回應該購買者選擇了購買者模組44的一結帳功能,而決定該購買者已準備要結帳。如方塊262所示,如果該購買者已準備要結帳,則購買者模組44可將一訊息傳送到供應商模組40,而要求結帳。購買者模組44然後可決定該購買者是否已選擇使用行動裝 置70為該等產品付款的一選項。例如,行動裝置70之特徵為可包含一NFC安全元件,用以安全地管理供應商身份碼(credential)及講價策略,且安全地執行那些策略,而且購買者模組44可將該NFC安全元件用來將一符合PCI的電子錢包(eWallet)協定提供給該購買者,以便為該等產品付款。替代地或額外地,行動裝置70可將一或多種其他類型的安全引擎用於那些種類的功能。行動裝置70亦可將該NFC安全元件(及/或其他的安全功能)用來安全地儲存、管理、及/或執行諸如銀行及信用卡公司等的其他利害關係人(interested party)之策略及身份碼。Referring again to block 250 of FIG. 3B, if the product has not been scanned, then as indicated by block 260, the purchaser module 44 may determine whether the purchaser is ready to checkout. For example, the purchaser module 44 can respond to communication between the mobile device 70 and the POS station 60, or the purchaser can select a checkout function of the purchaser module 44 and determine that the purchaser is ready to checkout. As indicated by block 262, if the purchaser is ready to checkout, the purchaser module 44 can transmit a message to the supplier module 40 requesting a checkout. The purchaser module 44 can then determine if the purchaser has chosen to use the mobile device Set 70 as an option for payment for these products. For example, mobile device 70 is characterized as including an NFC secure element for securely managing vendor identifiers and bargaining strategies, and performing those policies securely, and purchaser module 44 can utilize the NFC secure element Used to provide a PCI-compliant eWallet agreement to the purchaser to pay for such products. Alternatively or additionally, the mobile device 70 may use one or more other types of security engines for those kinds of functions. Mobile device 70 may also use the NFC secure element (and/or other security functions) to securely store, manage, and/or enforce policies and identities of other interested parties such as banks and credit card companies. code.
如果該購買者尚未準備要結帳,則如方塊280所示,購買者模組44可決定該購買者是否正要離開該商店。例如,購買者模組44可回應來自行動裝置70的GPS之位置資訊,或可回應該使用者手動地選擇購買者模組44的一商店離開功能,而決定該購買者正要離開該商店。如果該購買者正要離開該商店,則如方塊282所示,購買者模組44可通知供應商模組40,且該程序然後可終止。否則,如果該購買者並未離開,則該程序可經由頁面連接符號C而回到第3A圖之方塊220。If the purchaser is not yet ready to checkout, then as indicated by block 280, the purchaser module 44 may determine whether the purchaser is leaving the store. For example, the purchaser module 44 may respond to the location information of the GPS from the mobile device 70, or may respond to the user manually selecting a store departure function of the purchaser module 44 to determine that the purchaser is about to leave the store. If the purchaser is about to leave the store, then as indicated by block 282, the purchaser module 44 can notify the vendor module 40 and the program can then terminate. Otherwise, if the purchaser has not left, the program can return to block 220 of Figure 3A via the page connection symbol C.
在一實施例中,該自動化講價系統將使用雲端運算架構的一些集中式後端組件用來儲存資料、提供應用功能、及與該系統的其他組件(其中包括用戶端運算裝置的可下載之應用程式)通訊,而提供了安全行動商務(mobile commerce;M-commerce)。該雲端服務可讓供應商管理人員易於設定特定的商業參數。例如,供應商全國總部(national headquarters)的人員可將全國連鎖店(chain of stores)的所有商店之內定議價參數儲存在講價資料庫43。地區總部(regional headquarters)的人員可將某一地區內的所有商店之額外的或不同的議價參數儲存在講價資料庫43。此外,特定商店的管理人員可將該商店之額外的或不同的議價參數儲存在講價資料庫43。該自動化講價系統可讓零售商將其銷售參數設定到雲端應用程式,因而購買者可根據該零售商的目前業務需要而取得可接受的價格。例如,該自動化講價系統可根據指示縱然將價格降低到Y也應在今日進行X銷售的議價參數而產生報價及還價,或者該自動化講價系統應產生若同時購買領帶則提供襯衫的折扣之組合報價,而促進領帶的銷售。In one embodiment, the automated bargaining system will use some of the centralized backend components of the cloud computing architecture to store data, provide application functionality, and other components of the system, including downloadable applications for the client computing device. Program) communication, while providing security action business (mobile Commerce; M-commerce). This cloud service makes it easy for supplier managers to set specific business parameters. For example, a vendor's national headquarters staff can store the bargaining parameters within all stores of the nation's chain of stores in the bargaining database 43. The personnel of the regional headquarters may store additional or different bargaining parameters for all stores in a certain area in the bargaining database 43. In addition, an administrator of a particular store may store additional or different bargaining parameters for the store in the bargain database 43. The automated bargaining system allows retailers to set their sales parameters to cloud applications, so buyers can get an acceptable price based on the retailer's current business needs. For example, the automated bargaining system may generate a quote and a counter-offer based on the indication that the price may be lowered to Y, and the X-selling bargaining parameter should be generated today, or the automated bargaining system should generate a combination offer of the shirt discount if the tie is purchased at the same time. And promote the sale of ties.
在一實施例中,該自動化講價系統亦可將各項目的講價價格下載到銷售點,以供購買者要求該講價價格。該自動化講價系統之各實施例可以一種安全的方式處理交易及通訊。例如,購買者模組44可使用與供應商模組40及/或雲端模組42間之安全通訊。此外,購買者的裝置上之情境感知能力可讓該裝置被感測或偵測,尤其是(但不限於)在接近零售商的機構時進行感測或偵測。In one embodiment, the automated bargaining system can also download the bargain price for each item to the point of sale for the purchaser to request the bargain price. Embodiments of the automated bargaining system can handle transactions and communications in a secure manner. For example, the purchaser module 44 can use secure communication with the vendor module 40 and/or the cloud module 42. In addition, the contextual awareness on the purchaser's device allows the device to be sensed or detected, particularly, but not limited to, sensing or detecting when approaching the retailer's facility.
在一實施例中,該自動化講價系統係由向供應商收取該系統使用費用(例如,初始設定(initial setup)費、年度訂用費、及每一筆銷售的小額費用等的費用)之一服務 提供者營運。In one embodiment, the automated bargaining system is serviced by one of the fees charged to the supplier for the system usage fee (eg, an initial setup fee, an annual subscription fee, and a small fee for each sale). Provider operations.
本發明之揭示參照到供應商銷售的產品。為了本發明揭示之目的,除非另有明確地規定,否則術語"產品"不限於貨物,而是包括貨物及服務。The disclosure of the present invention refers to products sold by suppliers. For the purposes of the present disclosure, the term "product" is not limited to goods, but includes goods and services, unless expressly stated otherwise.
按照本發明所述及所示之原理及示範性實施例,我們應可了解:可在不脫離這些原理下,修改該等所示實施例之配置及細節。此外,前文之說明係將重點放在一些特定實施例,但是亦可考慮採用其他的組態。此外,縱然本發明中使用了諸如"在一實施例中"或"在另一實施例中"等的辭語,但是這些辭語之用意在於一般性地參照到實施例的可能性,且其用意並非將本發明限制在一些特定實施例組態。在本說明書的用法中,這些術語可參照到被合併到其他實施例之相同的或不同的實施例。In accordance with the principles and exemplary embodiments of the present invention, it is understood that the configuration and details of the illustrated embodiments may be modified without departing from the principles. In addition, the foregoing description focuses on some specific embodiments, but other configurations are also contemplated. Moreover, although words such as "in an embodiment" or "in another embodiment" are used in the present invention, these terms are intended to generally refer to the possibilities of the embodiments, and It is not intended that the invention be limited to the configuration of some specific embodiments. In the usage of this specification, these terms may be referred to the same or different embodiments that are incorporated in other embodiments.
此外,除非另有明確地指定,否則被描述為相互通訊或相互回應之各裝置不需要持續地相互通訊。此外,被描述為相互通訊或相互回應之各裝置可直接通訊或經由一或多個中間裝置而間接通訊。In addition, devices that are described as communicating with each other or responding to each other do not need to continuously communicate with each other unless explicitly stated otherwise. In addition, devices that are described as communicating with each other or responding to each other may communicate directly or indirectly via one or more intervening devices.
我們亦應可了解:本發明所述的硬體及軟體組件代表係為相當獨立的功能性元件,因而可以實質上相互獨立之方式設計、建造、或更新每一該等組件。在替代實施例中,可將該等組件中之許多組件實施為硬體、軟體、或硬體及軟體之組合,用以提供本發明所述及所示之該等功能。例如,替代實施例包括編碼了用來執行本發明的操作的指令或控制邏輯之機器可存取的媒體。這類實施例亦可 被稱為程式產品。這些機器可存取的媒體可包括(但不限於)諸如軟碟、硬碟、唯讀光碟(CD-ROM)、唯讀記憶體(ROM)、隨機存取記憶體(RAM)、及快閃記憶體等的實體儲存媒體。此外,係以硬體邏輯(例如,以積體電路晶片、可程式閘陣列(Programmable Gate Array;簡稱PGA)、及特定應用積體電路(Application Specific Integrated Circuit;簡稱ASIC)等的裝置的一部分之方式)實施用來執行該等所述操作之該控制邏輯。指令亦可被用於分散式環境,且可被儲存在本地及/或遠端,以供單一或多個處理器機器存取。It should also be understood that the hardware and software components described herein are representative of relatively separate functional components, such that each such component can be designed, constructed, or updated in a substantially independent manner. In alternative embodiments, many of the components can be implemented as hardware, software, or a combination of hardware and software to provide the functions described and illustrated herein. For example, alternative embodiments include machine-accessible media that encode instructions or control logic for performing the operations of the present invention. Such an embodiment can also Known as a program product. Media accessible by these machines may include, but are not limited to, floppy disks, hard disks, CD-ROMs, read only memory (ROM), random access memory (RAM), and flash. A physical storage medium such as a memory. In addition, it is a part of a hardware logic (for example, an integrated circuit chip, a programmable gate array (PGA), and an application specific integrated circuit (ASIC)). Means) implementing the control logic for performing the operations described. The instructions can also be used in a decentralized environment and can be stored locally and/or remotely for access by a single or multiple processor machines.
同樣地,雖然以與按照特定順序執行的一些特定操作有關之方式說明了一些例示程序,但是可將許多修改施加到那些程序而得到本發明的許多替代實施例。例如,替代實施例可包括使用比所有被揭示的操作少的操作之程序、使用額外的操作之程序、以及本發明揭示的個別操作被合併、被細分、被重新配置、或被以其他方式改變的程序。Likewise, although some illustrative procedures have been described in terms of some specific operations performed in a particular order, many modifications can be applied to those procedures to yield many alternative embodiments of the invention. For example, alternative embodiments may include procedures that use fewer operations than all disclosed operations, procedures that use additional operations, and individual operations disclosed herein are combined, subdivided, reconfigured, or otherwise altered program of.
考慮到可易於自本發明述及的示範性實施例推導出的多種適用之變更,本實施方式之用意只在例示,且不應被理解為對本發明範圍之限制。因此,本發明所申請的專利範圍是在最後的申請專利範圍的範圍內之所有實施方式以及這些實施方式之所有等效物。The present embodiments are intended to be illustrative only and not to limit the scope of the invention. Therefore, the scope of the invention as claimed in the claims is intended to be all the embodiments of the embodiments of the invention.
10‧‧‧商店10‧‧‧Store
20‧‧‧議價伺服器20‧‧‧Bargaining server
40‧‧‧自動化講價系統供應商模組40‧‧‧Automatic Bargaining System Supplier Module
22‧‧‧處理器22‧‧‧ Processor
24‧‧‧記憶體24‧‧‧ memory
30‧‧‧磁碟機30‧‧‧Disk machine
26‧‧‧輸入/輸出埠26‧‧‧Input/Output埠
70‧‧‧行動裝置70‧‧‧ mobile devices
72‧‧‧使用者介面組件72‧‧‧User interface components
44‧‧‧自動化講價系統購買者模組44‧‧‧Automatic Bargaining System Buyer Module
42‧‧‧自動化講價系統雲端模組42‧‧‧Automatic Bargaining System Cloud Module
90‧‧‧遠端資料處理系統90‧‧‧Remote data processing system
43‧‧‧講價資料庫43‧‧‧ bargain database
45‧‧‧購買者資料庫45‧‧‧Buyer Database
80‧‧‧網路80‧‧‧Network
50‧‧‧資訊櫃台50‧‧‧Information Counter
60‧‧‧銷售點站60‧‧‧ point of sale station
若參閱最後的申請專利範圍、前文中對一或多個示範 性實施例之詳細說明、以及對應的圖式,將可易於了解本發明的特徵及優點,在該等圖式中:第1圖是提供一自動化講價服務的一運算環境的一示範性實施例之一方塊圖;第2圖是描述提供自動化講價服務的一程序的一示範性實施例之一流程圖;以及第3A及3B圖示出了使用自動化講價服務購物的一程序的一示範性實施例之一流程圖。If you refer to the final patent application scope, one or more demonstrations in the previous section The features and advantages of the present invention will be readily apparent from the detailed description of the embodiments and the accompanying drawings in which: FIG. 1 is an exemplary embodiment of a computing environment providing an automated bargaining service. a block diagram; FIG. 2 is a flow chart depicting an exemplary embodiment of a program for providing an automated bargaining service; and FIGS. 3A and 3B illustrate an exemplary implementation of a process for purchasing an automated bargaining service. One of the flow charts.
10‧‧‧商店10‧‧‧Store
20‧‧‧議價伺服器20‧‧‧Bargaining server
22‧‧‧處理器22‧‧‧ Processor
24‧‧‧記憶體24‧‧‧ memory
26‧‧‧輸入/輸出埠26‧‧‧Input/Output埠
30‧‧‧磁碟機30‧‧‧Disk machine
40‧‧‧自動化講價系統供應商模組40‧‧‧Automatic Bargaining System Supplier Module
42‧‧‧自動化講價系統雲端模組42‧‧‧Automatic Bargaining System Cloud Module
43‧‧‧講價資料庫43‧‧‧ bargain database
44‧‧‧自動化講價系統購買者模組44‧‧‧Automatic Bargaining System Buyer Module
45‧‧‧購買者資料庫45‧‧‧Buyer Database
50‧‧‧資訊櫃台50‧‧‧Information Counter
60‧‧‧銷售點站60‧‧‧ point of sale station
70‧‧‧行動裝置70‧‧‧ mobile devices
72‧‧‧使用者介面組件72‧‧‧User interface components
80‧‧‧網路80‧‧‧Network
90‧‧‧遠端資料處理系統90‧‧‧Remote data processing system
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- 2011-08-19 WO PCT/US2011/048502 patent/WO2013028162A1/en active Application Filing
- 2011-08-19 EP EP11871113.4A patent/EP2745251A4/en not_active Ceased
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Also Published As
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WO2013028162A1 (en) | 2013-02-28 |
EP2745251A1 (en) | 2014-06-25 |
CN103748606A (en) | 2014-04-23 |
TW201329891A (en) | 2013-07-16 |
EP2745251A4 (en) | 2015-04-15 |
US20130297424A1 (en) | 2013-11-07 |
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