1327295 九、發明說明： f發明所屬之技術領域】 之，有關於一種無形資產的鑑價技術，更詳而言 係有關於一種評鑑連鎖 盟品牌鐘價系統及方法。 牌的°°牌價值之連鎖加 【先前技術】 ^ =通事業產值’近年來增加快速，雇年總產值 二=7億元，其中連鎖加盟服務事業就占有1兆 力十分：人’值查二占流通事業總產值的33.6%，發展潛 重要之’：並：加趣務事業核心價值中，品牌為最 媒體傳播大放㈣的時代，公司競爭 =國際化’品牌不僅是公司重要的資產，更是國家重要 \ ί :二界級品牌已成為一個國家競爭力與知名度的象 =吳國《BusinessWeek》曾統計，品牌價值約佔股價的 =之，而美國公司進行購併時，優先考慮的不是股價， :疋了牌價值，因為股價易受景氣或供需波動，但品牌價 值部疋長久累積的結晶，因此品牌之重要性不言可喻。「〇 已可由ί形資產評價方式予以量化，而不再只； 抽象的概念，它是公司促造 舌西+ 疋進°σ牌經言現代化與擬定策略的 I要方針。 ―然而台灣許多連鎖加盟品牌雖然累積了高度的品牌 貢產價值，卻沒有在財務報表上呈現出品牌之無形資產價 其原因除了國内缺乏一套符合連鎖加盟產業特性的品 牌1 監價模式與公式之外’目前國内的品牌鑑價實務方法盘 19069 5 1327295 問卷資料並將之存入問卷資料庫，及統計分析該問卷之处 果；以及鑑價模組，係依下列三步驟計算連鎖加盟品牌: 品牌價值：（a)以連鎖體系稅後淨利減去資金 無形盈餘、⑴以無形盈餘乘以品牌角色; =f:消費者滿意度之百分比)計算出品牌t 品牌價值^口牌盈餘乘以通路品牌強度以計算出連鎖加盟 =前述本發蚊連壯盟品牌鑑價线，執行本發 月之連鎖加盟品牌鑑價方法’其包括以下步驟： 入、銷'貨成本、營業費用、折舊、管銷成本、重要成 /刀攤、應繳稅額、權利金收入及資金費用等公司 貝枓儲存於財務報表資料庫；（2)將公司經 、力 =專長等個人資料儲存於經營團隊資料庫;= =輸入加盟者滿意度評估之項目及消費者滿意度評估= :目’以產生加盟者滿意度問卷及消費者滿意度問卷⑷ 者意度問卷及消費者滿意度問卷發送至各加盟 參（）由加盟者及消費者填寫各該問卷；(6) 將之存入問卷紙⑺根據 口收之問卷计异該連鎖加盟品牌之 並將之存入問卷資料庫;⑷以連鎖 利減去金費用計算出無形盈餘；（9)由 ^ 消費者滿意度問卷計算出消費者 、枓庫中之 品牌角色忍度百分比，以做為 C 形盈餘乘以品牌角色指標計算出 °°牌盈餘;(11)由財務极表、加盟者滿意度問卷、消;二 19069 7 /馬意度問卷及經營團陵 莽利W ^ 出料鎖加盟品牌之公司 二者；咅能力、開店成功率、消費者滿意度、 二：有率及市場潛力、進貨成本優勢、 Γ 5度、_研發能力及智財保護及國際化程度等十項 ,u ^ f上述十項私標分別給予不同之權重 什异出品牌強度;〇3)將品牌 風險折現率；以及（14)以品腺沿私千“換开出其。口牌 计异出連鎖加盟品牌之品牌價值。 兄手 將公：二丄’ ί發明之連鎖加盟品牌鑑價系統及方法係 然二 艮表貧料儲存於財務報表資料庫，將公司經 ===料儲存於經營團隊資料庫；執行問卷模 、关、。 滿意度問卷及消費者滿意度問卷，並發 幻二:":1存°亥問卷及分析其結果;以及執行鑑價模組， 職報表、加盟者滿意度問卷及㈣者滿意度問卷 \ 連鎖加盟品牌強度評估十項衡量指標分別給 之㈣’計算出該連鎖加盟品牌之品牌價值，使連 口牌所累積之品牌無形資產價值得以在財務報表上 王現出來。 【實施方式】 以下係藉由特定的具體實例說明本發明之實施方 :，熟悉此技藝之人士可由本說明書所揭示之内容輕易地 _本發明之其他優點與功效。本發明亦可藉由其他不同 =具體實例加以施行或應用’本說明書令的各項細節亦可 基於不同觀點與應用’在不棒離本發明之精神下進行各種 19069 修飾與變更。 以下之實施例係進—步詳細說明本發明之觀點 非以任何觀點限制本發明之範疇。 .· -亚 實施例 之基發明:二鎖品牌_統 價系統财….Λ 本發明之連鎖品牌鑑 經營團隊資料庫13、=貝庫U、問卷資料庫12、 則-ό 卷松* 14以及鑑價模組15。需特 # 牌胃线#應用於資料處理 Ϊ未圖不）中’並透過該資料處理裝置中的處理器、 Ζ 1*思體、作業系統與儲存單 _ 機制予以執行，以下之理時所必要之 驻荖盔加姐 月乂匕3本糸統之整個資料處理 : 說明。該資料處理裝置可例如為個人電 腦、筆記型電腦、伺服哭、祚 Α 服°。工作站、個人數位助理（PDA)、 旱上里电腦寺具有資料處理功能之裝置。此外，本發明之 連鎖品牌鑑價系統可例如為套裝軟體等應用程式 裝於該資料處理裝置，或透過分散式網路架構，俾= 料處理裝置上執行。 財務報表資料庫11，係用以儲存銷貨收入、銷貨成 本、營業費用、折舊、營雜点士 -3^ λ 、重要成本分攤、應繳稅 額、權利金收入及資金費用等公司的財務#料。 問卷資料庫U，係用以儲存加盟者對於公司培詞支 援、管理支援、行銷支援及供貨支援等項目之滿意度問卷 資料，以及消費者對於商品品質、商品價格、店鋪形象及 19069 9 1327295 服務品質之滿意度問卷資料。 級以上^隊貝料庫13 ’係用以儲存公司經營團隊（經理 、、及乂上）之學歷、經歷及專長等個人資料。 =卷模組14,’。。係包含資料輸人單元ΐ4ι、問卷製作單 、問卷發送單元143、問卷回收單元144、問卷结果 ^斤早元⑷以及問卷儲存單元146。該資料輸入單元 ’係用以供使用者輸人加盟者滿意度評估之項目，其可 培训支k、官理支援、行銷支援及供貨支援等；及 1費者滿意度料之項目，其可例如為商品品質、商品價 ―、店舖形象及服務品料。其中該培訓支援項目包括職 前教錢彳t滿意度、再職教純行滿意度、·教材完整 =及實用性滿意度及培訓部門人力編制完整性滿意度，該 官理支援項目包括電腦化管理實用性滿意度、財務透明度 及準確度滿意度、研發創新能力滿意度及標準作業提供及 更新的滿意、纟，該行銷支援項目&括廣告預算強度滿意 度、行銷創思冑力滿意度、行銷人企劃能力滿意度及行銷 人員完整性滿意度，而該供貨支援項目包括供貨速度穩定 性滿意度、供貨價格穩定性滿意度、供貨價格競爭力滿意 度及供貨品質競爭力滿意度；而該商品品質項目包括一致 性程度滿意度、商品品質滿意度、商品包裝滿意度及與其 他通路比較滿思度’ δ亥商品價格項目包括一致性程度滿音 度、商品價格滿思度、與其他通路比較滿意度及促銷或折 扣方式滿意度，邊店鋪形象項目包括店鋪外觀滿意度、整 潔度滿意度、動線滿意度及陳列方便性滿意度，而該服務 19069 1327295 品質項目包括服務流程標準化程度滿意度、服務人員服務 痦度滿意度、服務人員作業热練度滿意度及提供後續及相 關服務滿意度。該問卷製作單元142，係根據加盟者滿意 度§平估之項目及消費者滿意度評估之項目，以產生加盟者 滿思·度問卷及肩費者滿意度問卷，且每一選項係提供很 好、好、可、需加強及很差等五個等級供加盟者選擇。該1327295 IX. Description of invention: The technical field to which the invention belongs is related to the pricing technology of an intangible asset, and more specifically to a system and method for evaluating the brand price of a chain of alliances. The card's value of the value of the card is added [previous technology] ^ = the value of the industry's production has increased rapidly in recent years, the total annual output value of the employment is two = 700 million yuan, of which the franchise service business occupies 1 trillion yuan: people's value Second, accounting for 33.6% of the total output value of the circulation business, the development of the potential of the ': and: in the core value of the business, the brand is the most media communication (four) era, the company competition = internationalization 'brand is not only the company's important assets It is also important for the country. \ ί : The second-level brand has become a country's competitiveness and popularity. = Wu Guo "BusinessWeek" has been counted, the brand value is about the share price =, and the US company is preferred when it is purchased. Not the stock price, the value of the brand is smashed, because the stock price is vulnerable to the boom or supply and demand fluctuations, but the brand value department has accumulated for a long time, so the importance of the brand is self-evident. "The 〇 has been quantified by the ί-type asset evaluation method, and it is no longer only; the abstract concept, which is the I policy of the company to promote the modernization and formulation of the σ 牌 σ σ 经 经 经. Although the franchise brand has accumulated a high value of brand tribute, it has not presented the intangible asset price of the brand on the financial statements. The reason is that in addition to the lack of a brand 1 price model and formula in line with the characteristics of the franchise industry, 'currently The domestic brand valuation practice method disk 19069 5 1327295 questionnaire data and stored in the questionnaire database, and statistical analysis of the results of the questionnaire; and the evaluation module, the following three steps to calculate the franchise brand: brand value : (a) subtracting the intangible surplus of funds from the post-tax net profit of the chain system, (1) multiplying the intangible surplus by the brand role; =f: percentage of consumer satisfaction) calculating the brand t brand value ^ mouth brand surplus multiplied by the channel brand strength In order to calculate the franchise = the aforementioned hairpin Lianmeng brand evaluation line, the implementation of the franchise brand evaluation method of this month's includes the following steps: The company's sales, such as cost of goods, operating expenses, depreciation, cost of disposal, important/skills, tax payable, royalties and capital expenses, are stored in the financial statements database; (2) = Personal data such as expertise is stored in the management team database; = = Enter the franchisee satisfaction assessment project and consumer satisfaction assessment =: Objective to generate the franchisee satisfaction questionnaire and consumer satisfaction questionnaire (4) And the consumer satisfaction questionnaire is sent to each participating participant () by the franchisee and the consumer to fill out the questionnaire; (6) deposit it into the questionnaire paper (7) according to the oral questionnaire to distinguish the franchise brand and save it Enter the questionnaire database; (4) Calculate the intangible surplus by the chain profit reduction; (9) Calculate the percentage of the brand character tolerance in the consumer and the library by the consumer satisfaction questionnaire, as the C-shaped surplus Calculate the °° brand surplus with the brand role indicator; (11) From the financial pole table, the franchisee satisfaction questionnaire, the elimination; the second 19069 7 / Ma Yi degree questionnaire and the operation of the group Ma Lingli W ^ discharge lock to join the brand company Both; Shop success rate, consumer satisfaction, two: availability and market potential, purchase cost advantage, Γ 5 degrees, _ research and development capabilities and intellectual property protection and internationalization degree, etc., u ^ f the above ten private standards were given separately Different weights are different from the brand strength; 〇 3) the brand risk discount rate; and (14) the product gland along the private thousand "replace it. The brand value of the franchise brand is different from the brand name. The brothers will be public: the second 丄' ί invented the chain franchise brand evaluation system and method, the second stagnation material is stored in the financial statement database, the company is stored in the management team database === material; ,turn off,. Satisfaction Questionnaire and Consumer Satisfaction Questionnaire, concurrently with the illusion 2: ":1 deposits the questionnaire and analyzes the results; and implements the evaluation module, job report, franchisee satisfaction questionnaire and (4) satisfaction questionnaire\ The ten measures of the franchise brand strength evaluation are given to each of them. (IV) The brand value of the franchise brand is calculated, so that the value of the brand intangible assets accumulated by Liankou Brand can be seen on the financial statements. [Embodiment] The following embodiments of the present invention are described by way of specific examples: those skilled in the art can readily appreciate other advantages and advantages of the present invention. The invention may be practiced or applied by other different embodiments. The details of the present specification may also be varied and varied based on the various aspects and applications. Various modifications and changes may be made without departing from the spirit of the invention. The following examples are intended to be illustrative of the present invention and are not intended to limit the scope of the invention. .. - The basic invention of the sub-example: two lock brand _ system price....Λ The chain brand management team database of the invention 13, = Beku U, questionnaire database 12, then - ό volume loose * 14 And the price module 15. The need for #牌胃线# is applied to the data processing, not shown in the figure, and is executed by the processor, Ζ 1*s, body system and storage list _ mechanism in the data processing device. The necessary information on the entire data processing of the 荖 荖 加 加 姐 乂匕 乂匕 糸 : : : : : : : : The data processing device can be, for example, a personal computer, a notebook computer, a servo crying, or a squatting service. Workstations, personal digital assistants (PDAs), and Yushangli Computer Temple have data processing functions. In addition, the chain brand rating system of the present invention can be installed on the data processing device, for example, by an application such as a package software, or on a distributed network architecture. The financial statement database 11 is used to store sales revenue, sales cost, operating expenses, depreciation, camping staff-3^ λ, important cost allocation, tax payable, royalties income and capital expenses. Finance #料. Questionnaire database U is used to store the franchisee's satisfaction questionnaire for the company's word support, management support, marketing support and supply support, as well as consumer quality, product price, store image and 19069 9 1327295 Service Quality Satisfaction Questionnaire. Levels above and above the team's library 13' is used to store personal data such as the academic qualifications, experience and expertise of the company's management team (manager, and/or above). = volume module 14, '. . The system includes a data input unit ΐ4ι, a questionnaire production form, a questionnaire sending unit 143, a questionnaire collecting unit 144, a questionnaire result, a jinyuanyuan (4), and a questionnaire storage unit 146. The data input unit is used for the user to input the franchisee satisfaction evaluation project, which can be used for training, government support, marketing support and supply support; and 1 fee satisfaction project. For example, product quality, product price -, store image and service materials. Among them, the training support project includes pre-employment teaching, satisfaction, re-education, self-satisfaction, textbook completeness, and practical satisfaction, as well as satisfaction of the training department's manpower integrity. The official support project includes computerization. Management Practicability Satisfaction, Financial Transparency and Accuracy Satisfaction, R&D Innovation Capability Satisfaction, Standard Job Offer and Update Satisfaction, 纟, Marketing Support Project & Including Advertising Budget Strength Satisfaction, Marketing Creativity , marketer's ability to plan and satisfaction with the integrity of the marketing staff, and the supply support project includes satisfaction with supply speed stability, satisfaction with supply price stability, satisfaction with supply price competitiveness, and competition for supply quality Satisfaction; and the quality of the product includes satisfaction degree of satisfaction, satisfaction with product quality, satisfaction with product packaging, and comparison with other channels. δHai commodity price item includes consistency degree fullness, commodity price is full Satisfaction, satisfaction with other channels, and satisfaction with promotions or discounts, while shop image projects include outside the store Satisfaction, cleanliness satisfaction, dynamic satisfaction and display convenience satisfaction, and the service 19069 1327295 quality items include service process standardization degree satisfaction, service staff service satisfaction satisfaction, service staff job satisfaction degree satisfaction Degree and provide follow-up and related service satisfaction. The questionnaire making unit 142 is based on the franchisee satisfaction § flattening project and the customer satisfaction evaluation project to generate the franchisee Mansibility Questionnaire and the shoulder fee satisfaction questionnaire, and each option is provided very Good, good, ok, need to strengthen and very poor five grades for franchisees to choose. The
問卷發送單元143，係將問卷製作單元142所製作完成的 加盟者滿意度問卷及消費者滿意度問卷發送至各加盟者處 以供加盟者及消費者填寫問卷。該問卷回收單元，係 由各加盟者處傳回加盟者及消費者填寫完成之問卷。問卷 結果分析單S 145 ’係根據加盟者對於加盟者滿意度問卷 中培訓支援、管理支援、行銷支援及供貨支援中各個選項 所選擇之很好、好、可、需加強及报差等結果，分別給予 =、5、3·75、2.5及K25的分數，並將各選項所得分數 以計算出各加盟者對該連鎖加盟品牌滿 ^根據消費者對於消費者滿意度問卷中商品品質、商品價 ^、店鋪形象及服務品質中各個選項所選擇之报好、 可、需加強及很差等結果，分別給予6 25 5、3 的分數，並將各選項所得分數加總以計算消 對二連鎖加盟品牌滿意度的分數。該問卷儲存單元、 6 ?用以將問卷回收單元144所收 、·，。果分析單元145所算出之加 *及問卷 度的分數、消費者對該連鎖加二：加盟品牌滿意 問卷資料庫12。 、力皿。。牌滿意度的分數儲存至 19069 11 1327295 鑑價模^，係依下列步驟計算連鎖加盟品牌之品牌 貝.（a )銷貨收入 ''銷貨成本一營章費用（杆锘：、士、 ―費用-重要成本分攤—應m 二盈根據消費者對該連鎖加盟品牌滿意度的平 品：：二比以計算出品牌角色指標、(c)無形盈餘X 資料廑品牌盈餘，(d)由財務報表資料庫、問卷 3及亩？隊資料庫中找出該連鎖加盟品牌之公司獲 力=滿ί;店獲利能力、開店成功率、消費者滿意度、 行二：，度、市場佔有率及市場潛力、進貨成本優勢、 ”強度、創新研發能力及智財保護及國際化程度等十項 ⑽牌強度指標，並依序給予】5、10、10、10、10、1010、、 ，利二及二之權重，加總計算出品牌強度。其中，該公司 =四個部份，供貨收人之毛利平均3G%以上㈣分、呂團 八30/。為7.5分、U〜2G%為5分、5〜祕為2 5分權利 ，：：：平物以上㈣分、7 6〜ι〇%為7 5分、5〜7 5% 二刀5%了2.5%為2.5分，營業毛利分配50%以上為1〇 "41 5〇%為 7.5 分、31 〜4〇%為 5 分、20〜30%為 2.5 分， ^團隊㈣級（含）以上在連鎖本業平均年#8年以上為 刀' 6年〜8年為3·75分、4年〜6年為υ分、*年以下 =25分’經營團隊學士以上學歷佔經營團隊比例議以 分、6〇%〜8〇%為3.75分、侧〜60%為2.5分、40% I:為】.25分，經營圓隊生產、行銷、人資、研發、財務、 貝讯、店舖管理等專長7仙上為5分、5項〜6項為3力 19069 12 1327295 分、3項〜4項為2 5分 能力中獲利為10分、虧、：.25分；直營店獲利 店成功率（開店五年以上)8〇ΰ/: V 為〇分;開 7 s八上）80/〇以上為10分、70〜80。/盔 7_5分、60〜7〇%為5分 ⑽/〇為 分；消#者、、&立p 。' .5分、未滿50。/。為〇 八、60 : 平均80分以上為1”、70〜80分為7 5 刀、60〜7〇分為5分、50 Μ八生q 刀為7.5 ^ ^ ；；V 5〇 ° 分、60〜70分A 5八 刀上為10 /刀、70〜80分為7·5 刀為5刀、5〇〜6〇分為 分；市場佔有率及市埸刀未滿50分為〇 八9λ , 及市％潛力中市場佔有率25〇/〇以上為5 刀、20〜25%為3.75分、w 為5 分、未滿5%為〇分 …、，’ ·5分、5,為… -.^ 1Λ 而市％潛力成長1〇°/〇以上為5分、 成長5〜咖為3.75分、成長〇〜5%為25分、^:。 “5分、衰退5%以上為〇分；進貨 。為 低於行業平均值1〇%以^ 1Λ t 糸進貨成本 為7.5分、^紫/Γ 於行業平均值5〜1〇% 值5〜】〇%/2 Γ 5%以内為5分、高於行業平均 為.5为、高於行業平均值1〇〇/。以上為〇八.> 佔營業魏以上為10分、5〜4%為7:二3; 智財:13:2%為2.5分、2%以下為0分；創新研發能力及 '、射’擁有專利、商標、著作權、營業秘 為二三項為7.5分、二項為5分、-項為2.5分、零項 :刀’國際化程度中海外營業額大於國内為5分、海外 二業營業額99%，為3 75分、海外營業額為 呂業頜49%〜20%為2.5分、海外營業額為國内營業額 19069 13 Υ5'λΊ2^ 20%以下为j 1 9S λ. 度之總分換-出I::外營業額零為0分;(e)將品牌強 〜5。分為15=:風險折現，(〇’其換算標 〜H90分為8乂： 12%〜1〇%、61〜7〇分為1〇% (f) 為以〜6%、91〜100分為6%〜4% ;以及 |牌盈餘 Σ 品牌價值=η = ! fY7TTn 來1:::連鎖加盟品牌過去三年之財務報表加上未 務預測為計算之基礎（故t=1,2,3,4，”，以上述 式计异出该連鎖加盟 係該t可依據實削貝值。需特別說明者， 礎可包括該連鎖加：σ 异：基礎，亦即’該計算基 年之財務預測，則：:為ΓΛ三年之財務心 任何正整數。、/ ’、’、更進一步况明，該t與η可為 牌鐘價方^所ir長圖’其係用以說明本發明之連鎖品 執行步驟81，項步驟料。如圖所示，首先， 銷貨成本、營## Κ表貝料庫11，並將銷貨收入、 應繳稅額：利金收、折！、管銷成本、重要成本分攤、 於該財務報表資二座入及貢金費用等公司的財務資料儲存 於：表貝枓庫’接著進至步驟S2。 12 庫12建立之 ' 4忍度問卷資料’關於該問卷資料 於步驟：ΓΓ揭露於第3圖’接著進至步驟s3。 〜S3中，建立經營團隊資料庫】3,將公司經營 14 軸 1327295 團隊（經理級以上）之學歷、經歷及專 於經營團隊資料庫，接著進至步驟^。+ 儲存 入中，以下列公式計算出無形盈餘:銷貨收 2鎖貨成本—營業費用（行«本卜折^The questionnaire sending unit 143 sends the franchisee satisfaction questionnaire and the consumer satisfaction questionnaire completed by the questionnaire creating unit 142 to the franchisees for the franchisees and consumers to fill out the questionnaire. The questionnaire collection unit is returned by the franchisees to the franchisees and consumers to complete the questionnaire. The results of the questionnaire analysis S 145 ' are based on the results of the franchisee's training support, management support, marketing support and supply support in the franchisee satisfaction questionnaire. The results are good, good, ok, need to be strengthened and reported. Give scores of =, 5, 3, 75, 2.5, and K25, respectively, and calculate the scores of each option to calculate the franchisee's franchise brand. According to the consumer's consumer satisfaction questionnaire, the quality of the goods, goods The results of the price, the image of the store and the quality of the service, the choices, the need to strengthen and the poor results, give the scores of 6 25 5, 3 respectively, and add the scores of each option to calculate the difference The score of franchise brand satisfaction. The questionnaire storage unit, 6 is used to collect the information collected by the questionnaire collection unit 144. The analysis unit 145 calculates the score of the addition* and the questionnaire degree, and the consumer adds the second to the chain: the affiliate brand satisfaction questionnaire database 12. , force dish. . The score of the card satisfaction is stored in 19069 11 1327295. The price is calculated according to the following steps: (a) sales revenue ''cost of goods sold Cost - important cost allocation - should be m Diying according to consumers' satisfaction with the franchise brand: 2 to calculate the brand role indicator, (c) intangible surplus X data, brand surplus, (d) by finance The database of the report database, the questionnaire 3 and the mu team database found out the franchise brand's strength = full profit; store profitability, store success rate, consumer satisfaction, line 2:, degree, market share And market potential, purchase cost advantage, "strength, innovative research and development capabilities and intellectual property protection and internationalization level, and other ten (10) brand strength indicators, and given sequentially] 5, 10, 10, 10, 10, 1010,,, and The weight of the second and second, plus the total to calculate the brand strength. Among them, the company = four parts, the gross profit of the supply income is 3G% or more (four) points, Lu Group eight 30 /. 7.5 points, U ~ 2G% 5 points, 5~ secret is 2 5 points, :::: above the level (four) points 7 6~ι〇% is 7 5 points, 5~7 5% Two knives 5% 2.5% is 2.5 points, and the operating margin is more than 50% for 1〇"41 5〇% is 7.5 points, 31~4〇 % is 5 points, 20~30% is 2.5 points, ^ Team (four) level (inclusive) or more in the chain industry average year #8 years or more for the knife '6 years to 8 years is 3.75 points, 4 years to 6 years υ points, * years below = 25 points' management team bachelor's degree or above accounted for the proportion of the management team, 6〇%~8〇% is 3.75 points, side ~60% is 2.5 points, 40% I: 】.25 Points, operating round team production, marketing, personnel, research and development, finance, Beixun, store management and other specialties 7 cents on the 5 points, 5 items ~ 6 items for the 3 force 19069 12 1327295 points, 3 items ~ 4 items for 2 The profit of 5 points is 10 points, loss,: .25 points; the success rate of the profit-making store in the direct store (opening the store for more than five years) 8〇ΰ/: V is the score; open 7 s eight on the 80/〇 The above is 10 points, 70~80. / Helmet 7_5 points, 60~7〇% is 5 points (10) / 〇 for points; eliminate #者,, &立 p. ' .5 points, less than 50. /. 〇8, 60: Average 80 points or more is 1”, 70~80 is divided into 7 5 knives, 60~7 〇 is divided into 5 points, 50 Μ8 sheng q knives are 7.5 ^ ^ ;; V 5 ° points, 60~70 minutes A 5 eight knives for 10 / knives, 70 ~ 80 for 7 · 5 knives for 5 knives, 5 〇 ~ 6 〇 divided into points; market share and market slashing less than 50 points For the market, the market share of 25%/〇 is 5 knives, 20 to 25% is 3.75 points, w is 5 points, less than 5% is 〇 points...,, '·5 points, 5, for... -.^ 1Λ And the city's % potential growth is 1〇°/〇 is 5 points, growth 5~ coffee is 3.75 points, growth 〇~5% is 25 points, ^:. “5 points, more than 5% of the decline is the price; purchase. It is less than the industry average of 1〇% to ^ 1Λ t 糸 purchase cost is 7.5 points, ^ purple / Γ in the industry average 5~1〇% value 5~ 〇%/2 Γ 5% or less is 5 points, higher than the industry average of .5, higher than the industry average of 1〇〇/. The above is 〇8.> The business is above 10 points, 5~4 % is 7: 2 3; Zhicai: 13:2% is 2.5 points, 2% or less is 0 points; innovative research and development capabilities and ', shooting' own patents, trademarks, copyrights, business secrets for two or three items is 7.5 points, The second item is 5 points, the - item is 2.5 points, and the zero item: the knife's degree of internationalization is greater than the domestic turnover of 5 points, the overseas second industry turnover is 99%, is 3 75 points, and the overseas turnover is Luye jaw 49. %~20% is 2.5 points, overseas turnover is domestic turnover 19069 13 Υ5'λΊ2^ 20% or less is j 1 9S λ. Total conversion of points - out I:: external turnover is 0 points; e) The brand is strong ~5. Divided into 15=: risk discount, (〇' its conversion target ~ H90 is divided into 8乂: 12%~1〇%, 61~7〇 is divided into 1〇% (f) 6% to 4% with ~6%, 91~100; and | brand surplus Σ brand value = η = ! fY7TTn to 1::: chain The financial statements of the franchise brand in the past three years plus the unforeseen forecast are the basis of the calculation (so t=1, 2, 3, 4, ”, and the franchise is calculated according to the above formula. If you need to specify, you can include the chain plus: σ: base, that is, 'the financial forecast of the calculation base year, then:: for the three-year financial heart any positive integer., / ', ', further It should be noted that the t and η can be the price of the card, and the length of the card is used to explain the chain of the invention. Step 81, step by step. As shown in the figure, first, the cost of goods sold, camp # # Κ表贝库库11, and the sales revenue, tax payable: profit collection, discount!, management costs, significant cost sharing, financial statements, and financial contributions The data is stored in: Table of Shells' and then proceeds to step S2. 12 Library 12 establishes '4 Endurance Questionnaire Data' on the questionnaire data in the step: ΓΓ exposed in Figure 3 'then proceeds to step s3. ~ S3 , establish a management team database] 3, the company will operate a 14-axis 1327295 team (manage level or above), Experience and specialize in the management team database, then proceed to step ^. + storage, calculate the intangible surplus with the following formula: sales receipt 2 lock cost - operating expenses (line «本本折折 ^
要成本分攤—應缴稅款—資金費用= I 至步驟S5。 …、办现餘，接者進 於步驟S 5中，根撼、、古蕃水犯 的平均分數乘上百分比以呀笞^連鎖加盟品牌滿意度 .步驟S6e 〃比以计异出品牌角色指標，接著進至 於步驟S6中，以下列公式計算出品牌盈餘. 餘X品牌角色指標=品牌盈餘，接著進 ' 然 >盈 於步驟S7中，由財敦刼主一 ，隊嶋中找出該 呂店獲利能力、開店成功率、消 -、式、直 f、市場佔有率及市場潛力、進貨成本意 ，創新研發能力及智財保護：仃勒強度、 標，並依序給予15、1〇、1〇、〇化長度寻十項品牌強度指 及5之權重，力伽二: 式又區分成供貨收入、權^ 以么指利模 部份，供貨收入之毛利“二營團隊四個 7.5 分—為 5 分、一二 以上為1。分、7·“⑽為 5%〜2·5%為2·5分，營業毛利分配5。%以上為= 為以分、3】〜鄉為5分、2〇〜 ^10分、仏㈣ 。為2.5刀，經營團隊經 19069 15 1327295 理級（含）以上在連鎖本業平均年資8年以上為5分、 8年為3·75分' 4年〜6年為2 5分、4年以下為} ^八， L呂團隊學士以上學歷佔經營團隊比例8㈣以上為5八、 60%〜80%為3.75分、4〇%〜6〇%為2 5分、4〇%以下 分’經營團隊生產、行銷、人資、研發、財務、資訊、·： 舖管理等專長7頊以V & < \ 店 員以上為5分、5項〜6項為3.75分、3工5 〜4項為2.5分、2 ji w nr * ，。、 貝 項以下為I.25分；直營店獲利能力中雅 利$ 1〇分、虧損卜⑽為7 5分、虧損25〜5〇%為5分广 =广五7Γ:為2.5分、虧損75%以上為。分;開店成功率 幵占 以上）8〇%以上為10分、70〜80〇/〇為7.5分、 60〜70%為 5 分、5 0 ^ 勹刀50〜60%為2 5分、未滿5〇 者滿意度平均80分以卜盔1Λ、 刀，4費 為10为、70〜80分為7.5分、6〇〜7〇 刀:广50〜60分為2·5分、未滿5〇分 滿意度平均80分以卜盔,η、 刀皿耆 八 刀乂上為10分、70〜8〇分為7.5分、6〇〜7〇 刀為5为、50〜60分為2.5分、未谍八也Λ、 有率及市Ρ现+士 未滿5〇刀為0分，·市場佔 有丰及市场潛力中市場佔有率25%以上為 以…⑽分—化…未滿二： :、分’而市場潛力成…上為5分成長5〜丨。%為二 刀、成長0〜5%為2.5分、衰退〇〜5°/❶為Κ25分、衰退5% 以上為〇分；進貨成本優勢係進貨成 10%以上為10分、低於行章 丁系十勺值 聿平均10%為7.5分、於行 分、…1丄 …於仃業平均值5〜10%為2.5 刀呵於仃業平均值10%以上為〇公· — 50/oaj.A in v 上马0刀，仃銷強度佔營業額 乂上為W分、5〜4%為7.5分、4〜3%為5分、3〜2%為 19069 16 2.5分、2%以下為ο分； 有專利、商標、著作權、發能力及智財保護中，擁 7.5分、二項為5分、—項:業秘密四項為1 〇分、三項為 程度中海外營業額大於國内為為255 f=為。分；國際化 業額99%〜5G%為3 75 a 刀、海外營業額為國内營 49%~2〇〇/A 7 s八 刀、埯外營業額為國内營業額 0-.为、海外營業額為國内營举額2〇% 1.25分、海外營業額 系韻20/〇以下為 於步驟二：，接著進至步驟S8。 . 牌強度之總分換异出其品牌風險 折現率，其換算標準為扣―牌風險 〜ΙΟ%,】分為1(刀為％、51〜60分為12% 八為67 4〇/拉〇 ^、81〜90分為8%〜6%、91〜1〇〇 刀為6/〜4%，接著進至步驟％。 於步驟S9中，以下而丨八』 J A式計算出品牌價值： ^牌盈餘 ΓΤΓΤ Σ 品牌價值=η = ΐ ( 其係以該連鎖加盟品晚 _ 炎-主夕目4款π 年之財務報表加上未 末-年之財各預測為計算之基礎（故t=u，3 ， 公式計算出該連鎖加盟 ，， ^ 砰之。口牌彳貝值。需特別說明者， 可依據貫際需求增加計算之基礎，亦即，該計算爲 礎可包括該連鎖加盟品牌過去三年之財: 年之財務預測，則該Μ 6。更 _ 表加上未來三 任何正整數。 $進-步-明’該…可為 之門= :者用以說明本發明之連鎖品牌鑑價方法 如圖所示，首先進行步 驟S2卜由使用者輸入加盟者滿意度評估之項目（如㈣川 19069 17 1327295 支援、管理支援、行銷支援及供貨支援等）及消費者滿意 度評估之項目（如商品品質、商品價格、店鋪形象及服務 品質等），以產生加盟者滿意度問卷及消費者滿意度問卷。 其中該培訓支援項目包括職前教育執行滿意度、再職教育 執行滿意度、訓練教材完整性及實用性滿意度及培訓部門 人力編制完整性滿意度，該管理支援項目包括電腦化管理 實用性滿意度、財務透明度及準確度滿意度、研發創新能 力滿意度及標準作業提供及更新的滿意度，該行銷支援項 • 目包括廣告預算強度滿意度、行銷創意能力滿意度、行銷 人企劃能力滿意度及行銷人員完整性滿意度，而該供貨支 援項目包括供貨速度穩定性滿意度、供貨價格穩定性滿意 度、供貨價格競爭力滿意度及供貨品質競爭力滿意度，且 每一選項係提供很好、好、可、需加強及很差等五個等級 供加盟者選擇；而該商品品質項目包括一致性程度滿意 度、商品品質滿意度、商品包裝滿意度及與其他通路比較 $滿意度，該商品價格項目包括一致性程度滿意度、商品價 格滿意度、與其他通路比較滿意度及促銷或折扣方式滿意 度，該店鋪形象項目包括店鋪外觀滿意度、整潔度滿意度、 動線滿意度及陳列方便性滿意度，而該服務品質項目包括 服務流程標準化程度滿意度、服務人員服務態度滿意度、 服務人員作業熟練度滿意度及提供後續及相關服務滿意 度，且每一選項係提供很好、好、可、需加強及很差等五 個等級供消費者選擇，接著進至步驟S22。 於步驟S22中，係將加盟者滿意度問卷及消費者滿意 18 19069 1327295 至各加盟者處以供加盟者及消費者填寫問卷， 接者進至步驟S23。 音产二3:，由加盟者及消費者分別填寫加盟者滿 心度問卷及$費者滿意度問卷，接著進至步驟S24。 、V驟S24中’回收各加盟者所傳回之加盟者滿立片 問卷及消費者、音@ π I -欠u 2 者滿思度 12,接著進至步=將之存入問卷資料庫 中，係根據加盟者對於加盟者滿意度問卷 “丨支知、官理支援、行銷支援及供貨支援中各個選項 所選擇之报好、好、可、需加強^ 各個遠項 6.25、了而加強及很差等結果，分別給予 加她以t Λ及.25的分數，並將各選項所得分數 再根據加盟者對該連鎖加盟品牌滿意度的分數； Π費者對於消費者滿意度問卷中商品品質、商品價 纟’、形象及服務品質中各個選項所選擇之很好、好、 可'需加強及很差等結果，分別給予6 25、5、3 75、2.5 者對數’亚將各選項所得分數加總以計算出各消費 錢鎖加盟品牌滿意度的分數，接著進至步驟S26。 方：步驟S26中，將加盟者對該、^ ^ ^ 分數及消費者對哕心h ^貝刀皿叩牌滿思度的 資科庫12、。 鎖加盟品牌滿意度的分數儲存至問卷 =充說明者，為考量公司永續經營之會計公認原 、；本發明施例中’該品牌價值係由下述之公 式求出：品牌價值 L ;，其中，g 19069 19 -^ ^ /4 # ^ # # ^ 為長期經濟成長率， 其亦可為政府針對特定經濟個體及/=出之數值’此外， 内所公佈之數值。 或特定產業特定期間 此外，若進一步考量公司 。 利技術相關產品的生命遇期，其專利技術乃至於該專 :功率許估時’針對持續經營期==公句在開店 如為新公_期間 ：=考量’ 公司則必須為5年+ 勹j年，相對而言，舊 期間二上限並不以前述例舉之時，針對持續經營 將公司的財務報二;:σ°牌鑑價系統及方法係 營團隊的學經声、、力報表資料庫，將公司經 子、4貝科儲存於經#團 組，以產生加盟者滿意度 什丨I丁問卷杈 送、回收、儲存該問卷及分料4^=度問卷，並發 係根據財純表、加盟者滿意^ ’及價模組， 箄資料，甘分± 卷及’为費者滿意度問卷 :貝^亚依連鎖加盟品牌強度評估十 ^ 汁#出该連鎖加盟品牌之品牌價值，使連 鎖加盟品牌所累積之品牌盔 呈現出來。 U貝產仏值仔以在財務報表上 1上述實施例僅為例式性說明本發明之原理及其功 放而非用於限制本發明，任何熟悉此項技藝之人士均可 在^孛離本發明之精神及範訂，對上述實施例進行修飾 與變化。因此本發明之權利保護範圍，應如後述之申請專 19069 20 利範圍所列。 【圖式簡單說明】 第1圖為方塊示意圖，其用以县 品牌鑑價系統之基本方塊示意圖；頌示本發明之連鎖加盟 第2圓為流程示意圖，其用 品牌鑑價方法所需執行之步 ··、、不本發明之連鎖加盟 第3圖為流程示意圖，呈示意圖；以及 品牌鑑價方法建立問卷資、Μ顯示本發明之連鎖加盟 圖。 …所需執行之步驟流程示意 【主要元件符號說明】 10 連鎖加盟品牌|監價. 11 財務報表資料庫 12 問卷資料庫 13 經營團隊資料庫 14 問卷模1且 15 鑑價模組 141 資料輪入單元 142 問卷製作單元 143 問卷發送單元 144 問卷回收單元 145 問卷結果分析單元 146 問卷儲存單元 19069 21To share the cost - tax payable - capital fee = I to step S5. ..., to do the rest, the receiver enters step S 5, the average score of the roots and the ancient Fans of water is multiplied by the percentage to ah ^ chain franchise brand satisfaction. Step S6e 〃 compares the brand role indicator Then, proceeding to step S6, the brand surplus is calculated by the following formula. The remaining X brand role indicator = brand surplus, and then into the 'ran' step in the S7, by the wealthy master, the team finds the Lu Store profitability, store success rate, consumption-, style, direct f, market share and market potential, purchase cost, innovative research and development capabilities and intellectual property protection: Muller strength, standard, and in order to give 15, 1 〇 1, 〇, 〇 长度 寻 寻 寻 寻 寻 寻 寻 寻 寻 , , , , , , , , , , , , , , , , , , , , , , , , , , 力 力 力 力 力 力 力 力 力 力 力 力7.5 points - 5 points, 1 or more is 1. Points, 7 · "(10) is 5% ~ 2.5% is 2. 5 points, and operating margin is allocated 5. % or more = for points, 3] ~ township for 5 points, 2〇~^10 points, 仏 (4). For 2.5 knives, the management team is 19069 15 1327295 (inclusive) or above in the chain industry. The average annual salary is 8 points for 8 years, 8 years for 3.75 points '4 years to 6 years for 2 5 points, 4 years or less. } ^8, L Lu team bachelor degree or above accounted for the proportion of the management team 8 (four) or more is 5 eight, 60% ~ 80% is 3.75 points, 4〇% ~ 6〇% is 2 5 points, 4% or less points 'business team production , marketing, personnel, research and development, finance, information, ·: shop management and other expertise 7 顼 V & < \ clerk above 5 points, 5 items ~ 6 items for 3.75 points, 3 workers 5 ~ 4 items for 2.5 Points, 2 ji w nr * , . The following items are I.25 points; the profitability of the direct store is $1, the loss is (10) is 7 5, the loss is 25~5〇% is 5 points wide = 5:7: 2.5 points, The loss is more than 75%. Points; opening success rate 幵 above) 8〇% or more for 10 points, 70~80〇/〇 for 7.5 points, 60~70% for 5 points, 5 0 ^ Scythe 50~60% for 2 5 points, not The average satisfaction rate of the full 5〇 is 80 points, the helmet is 1 Λ, the knife, the 4 fee is 10, the 70~80 is 7.5 points, 6〇~7 〇: 50~60 is divided into 2·5 points, not full 5 points of satisfaction average 80 points to the helmet, η, knife and knives on the eight knives for 10 points, 70 to 8 〇 is divided into 7.5 points, 6 〇 ~ 7 〇 为 for 5, 50 to 60 for 2.5 Points, not spy eight, also the rate and the market is now + less than 5 knives for 0 points, · market share and market potential in the market share of more than 25% is to ... (10) points - ... less than two : :, points 'and the market potential becomes ... 5 points for growth 5 ~ 丨. % is two knives, growth 0 to 5% is 2.5 points, recession 〇~5°/❶ is Κ25 points, 5% is more than 衰退 points; purchase cost advantage is 10% or more for purchases of 10% or less Ding system 10 spoon value 聿 average 10% is 7.5 points, in the line, ... 1 丄 ... in the industry average 5 to 10% is 2.5 knives in the industry average 10% or more for the public ~ 50/oaj .A in v 0 knife, the sales strength accounted for W points on the turnover, 7.5 points for 5~4%, 5 points for 4~3%, 3~2% for 19069 16 2.5 points, 2% or less ο points; There are patents, trademarks, copyrights, ability to issue and intellectual property protection, with 7.5 points and 2 items for 5 points, - items: four secrets for industry secrets, 1 for three points, and the degree of overseas turnover is greater than the country. The inner is 255 f= is. The internationalization industry's 99%~5G% is 3 75 a knife, the overseas turnover is 49%~2〇〇/A 7 s eight knives, and the overseas turnover is domestic turnover 0-. The overseas turnover is 2% of the domestic camp and 1.25 points, and the overseas turnover is 20/〇. In the second step, the process proceeds to step S8. The total score of the card strength is different from the brand risk discount rate. The conversion standard is deduction-brand risk ~ΙΟ%, which is divided into 1 (knife is %, 51~60 is divided into 12%, eight is 67 4〇/ Pulling 〇^, 81~90 is divided into 8%~6%, 91~1 boring tool is 6/~4%, and then proceeds to step %. In step S9, the following is the following: JA type calculates the brand value : ^牌 surplus ΓΤΓΤ Σ Brand value = η = ΐ (The basis of the franchise 晚 _ 炎 - main sacred 4 π years of financial statements plus the end of the year - the financial forecast is the basis of calculation (so t=u,3, the formula calculates the franchise, ^ 砰之. The value of the mussel value. If it is necessary to specify, the basis of the calculation can be increased according to the continuous demand, that is, the calculation can include the chain. Join the brand in the past three years of financial: the financial forecast of the year, then the Μ 6. More _ table plus any positive integer in the future three. $进-步-明'This can be the door =: to illustrate the invention As shown in the figure, the chain brand valuation method is first carried out in step S2. The user inputs the franchisee satisfaction evaluation item (for example, (4) Sichuan 19069 17 1327295 support, Project support, marketing support and supply support, and consumer satisfaction assessment projects (such as product quality, product price, store image and service quality, etc.) to generate a franchisee satisfaction questionnaire and a consumer satisfaction questionnaire. The training support project includes pre-service education executive satisfaction, re-educational education satisfaction, training material integrity and practical satisfaction, and training department human integrity satisfaction. The management support project includes computerized management practical satisfaction. , financial transparency and accuracy satisfaction, satisfaction with R&D innovation capabilities, and satisfaction with the provision and update of standard operations. The marketing support items include advertising budget intensity satisfaction, marketing creative ability satisfaction, and marketing person planning ability satisfaction. Satisfaction of marketing personnel integrity, and the supply support items include satisfaction with supply speed stability, satisfaction with supply price stability, satisfaction with supply price competitiveness, and satisfaction with supply quality competitiveness, and each option The department provides five grades for good, good, ok, strong and poor. The product quality item includes satisfaction degree satisfaction, product quality satisfaction, product packaging satisfaction, and satisfaction with other channels. The price item includes satisfaction degree satisfaction, commodity price satisfaction, and others. Satisfaction with the channel and satisfaction with the promotion or discount method. The store image project includes shop appearance satisfaction, cleanliness satisfaction, dynamic line satisfaction and display convenience satisfaction, and the service quality project includes service process standardization degree satisfaction. Service staff satisfaction attitude, service staff job proficiency satisfaction and provide follow-up and related service satisfaction, and each option provides five levels of good, good, ok, need to strengthen and poor for consumers to choose Then, it proceeds to step S22. In step S22, the franchisee satisfaction questionnaire and the consumer satisfaction 18 19069 1327295 are sent to the franchisees for the franchisee and the consumer to fill out the questionnaire, and the process proceeds to step S23. The sound product 2:3, the franchisee and the consumer respectively fill in the franchisee's satisfaction degree questionnaire and the payer satisfaction questionnaire, and then proceeds to step S24. V, S24, 'Recover the franchisees from the franchisees and the consumers, the voice @π I - owu 2, the fullness of 12, then go to step = save it into the questionnaire database According to the franchisee's franchisee satisfaction questionnaire, the choices of the various options in the support, government support, marketing support and supply support are good, good, and need to be strengthened ^ each far-term 6.25, and Intensified and very poor results, give her a score of t Λ and .25, and score the scores of each option according to the franchisee's score on the franchise brand satisfaction; The choice of product quality, commodity price 、', image and service quality is very good, good, and can be strengthened and very poor, giving 6 25, 5, 3 75, 2.5 logarithm respectively. The scores of the options are added to calculate the scores of each consumer's money-locked brand satisfaction, and then proceed to step S26. In step S26, the franchisees will be the winner, the ^^^ score, and the consumer-to-heart h ^ The knife and the plaque are full of the knowledge of the library 12. Lock the franchise The score of satisfaction is stored in the questionnaire = the accountant is considered as the accounting recognized original of the company's sustainable operation; in the embodiment of the invention, the value of the brand is obtained by the following formula: brand value L; 19069 19 -^ ^ /4 # ^ # # ^ For the long-term economic growth rate, it can also be the value of the government for a specific economic entity and / = the value published in addition, or the specific period of the specific industry. Further consideration of the company. The life of the technology-related products, its patented technology and even the special: when the power is estimated, 'for the continuous operation period == public sentence in the shop, such as the new public _ period: = consideration' company must be 5 years + 勹j years, relatively speaking, the second period of the old period is not exemplified in the above, the company's financial report for the continuous operation;: σ ° brand evaluation system and method of the team's study , and the power report database, the company's meridians, 4 Beikes are stored in the #团团, in order to generate the franchisee's satisfaction, the questionnaire, the questionnaire, and the 4^= degree questionnaire. Concurrency is based on the financial plan, the franchisee is satisfied ^ 'And price module, 箄 data, Ganfen ± volume and 'paying satisfaction questionnaire: Bei ^ Yayi franchise brand strength evaluation ten ^ juice # out of the franchise brand brand value, so that franchise brands accumulate The brand helmet is presented. The above-mentioned embodiments are merely illustrative of the principles of the invention and its power amplifiers and are not intended to limit the invention, and anyone skilled in the art will be able to present the invention. The above embodiments may be modified and changed in the spirit and scope of the present invention. Therefore, the scope of protection of the present invention should be as listed in the scope of application 19069 20, which will be described later. 1 is a block diagram, which is used as a basic block diagram of the county brand evaluation system; the second circle of the franchise of the present invention is a schematic diagram of the process, and the steps required for the brand evaluation method are performed. The franchise of the invention is shown in the schematic diagram of the process, which is a schematic diagram; and the brand identification method establishes a questionnaire and displays the franchise map of the invention. ...the steps required to execute the process flow [main component symbol description] 10 franchise brand | monitoring price. 11 financial statement database 12 questionnaire database 13 management team database 14 questionnaire model 1 and 15 evaluation module 141 data round Unit 142 Questionnaire making unit 143 Questionnaire sending unit 144 Questionnaire collecting unit 145 Questionnaire result analyzing unit 146 Questionnaire storage unit 19069 21