TWI570641B - Channel brand authorization and transaction media system and method - Google Patents

Description

Channel brand authorization and transaction matching system and method

The present invention relates to a channel brand authorization and transaction matching system and method, and more particularly to a system and method for authenticating a channel brand for channel brand authorization and transaction matching.

For franchise companies, it is very important to establish a channel brand and promotion. Customers will have a willingness to purchase for high-brand brand-name products. Investors will have an investment interest in potential brands. Therefore, establishing a quality channel brand can enhance subsequent authorization and transaction. Opportunity to expand the market for channel brands.

Although many franchise brands have accumulated high popularity, most of them lack a better channel brand promotion strategy. The reason is that each channel brand can only be promoted independently by each company, but lacks a common communication platform. In detail, when the company promotes the channel brand, in addition to enhancing the brand value of the channel, it can also expand the scale and diversification of the company through authorization and transaction, not only accumulating brand awareness, but also expanding the overall layout of the market to achieve internationalization. The goal. As far as Taiwanese companies are concerned, brand promotion needs to establish a channel brand. Through the channel brand communication, authorization and transaction mechanism, the channel brand promotes the franchise brand and expands into a flagship store, a direct store or a franchise store. There is no similar system or mechanism to provide services such as channel brand authorization or transaction, and it can help establish, manage and apply the channel brand, making it difficult for the channel brand to expand the layout and suppress the enterprise to promote the channel brand to internationalization.

Therefore, how to provide a system to promote the channel brand, especially to identify the value of the channel brand, not only can authorize or trade the channel brand, but also provide management and promotion of the channel brand, which is an urgent problem to be solved in this field.

In view of the above-mentioned shortcomings of the prior art, the object of the present invention is to provide a channel brand authorization and transaction matching system and method, through the identification of the channel brand and the authorization and transaction.

Another object of the present invention is to provide an establishment of a channel brand, which mainly assists in the establishment of a brand of a potential enterprise to establish enterprise information as a channel brand.

To achieve the foregoing and other objects, the present invention provides a channel brand authorization and transaction matching system, which includes: a mediation database; a brand identification module, which is used to calculate brand information of a plurality of channel brands through brand valuation. The method is conducted to obtain the brand price information corresponding to the channel brand, and the brand price data meeting the predetermined threshold value is stored in the mediation database; the demand database is used to store the authorization requirements of the demander. Information and transaction demand data; the license media module is used to match the authorized demand data with the brand price data stored in the media database to obtain brand price information in accordance with the authorized demand data. To complete the authorization of the channel brand and the demander; and the transaction matching module for matching the transaction demand data with the brand identification data stored in the mediation database, The brand identification data that meets the transaction demand data is obtained, so as to complete the transaction match between the channel brand and the demander.

In an implementation manner, the channel brand authorization and transaction matching system includes a brand building module, and the enterprise information is established as the channel brand under the condition that the enterprise enterprise information meets the evaluation conditions.

In another embodiment, the channel brand authorization and transaction matching system includes a performance auditing module for auditing the performance of the broker who manages the brand of the channel, and auditing the performance of the manager of the authorized channel brand. .

Moreover, the present invention provides a channel brand authorization and transaction matching method, which comprises the following steps: (1) evaluating brand information of the channel brand to generate brand price data, and storing brand price data that has reached a predetermined threshold; 2) extracting the authorized demand data and transaction demand data from the demander; (3) calculating the authorized demand data and the mediation degree between the transaction demand data and the brand price data; and (4) obtaining according to the mediation degree The brand appraisal information conforming to the authorized demand data and the transaction demand data to complete the authorization and transaction of the channel brand and the demander.

Compared with the prior art, the channel brand authorization and transaction matching system and method of the present invention promotes the channel brands by storing the channel brands that meet the channel brand evaluation standards, and the demanders can authorize or trade the products. The information is entered into the mediation system. The mediation system mediates the brand identification data of each channel brand with these requirements to promote the authorization and transaction of the channel brand. In addition, the provision provides assistance to enterprises to convert enterprise information into channel brands. This will provide the establishment, promotion and cooperation of the channel brand.

Other advantages and effects of the present invention will be readily apparent to those skilled in the art from this disclosure. The invention may be embodied or applied by other different embodiments.

Please refer to FIG. 1 for a system architecture diagram of the channel brand authorization and transaction matching system of the present invention. As shown in the figure, the channel brand authorization and transaction matching system 1 of the present invention is used for providing an enterprise channel brand authorization and transaction mechanism. The channel brand authorization and transaction matching system 1 includes: a brand identification module 10; The mediation database 11, the demand database 12, the authorization mediation module 13 and the transaction mediation module 14 are provided.

It should be noted that the channel brand authorization and transaction matching system 1 is a system for providing authorization and transaction matching between enterprises and demanders, which not only can promote the enterprise's channel brand, but also can be based on the needs of those who want to cooperate. Matching, to promote the channel brand.

The brand appraisal module 10 is used to evaluate the brand information of the multi-channel brand through the brand price evaluation algorithm to obtain the brand appraisal data corresponding to the channel brand, and store the brand appraisal data that meets the predetermined threshold. In the matchmaking database 11. First of all, before the channel brand promotion, authorization or transaction, the business owner, the demander, etc. must know the value of the channel brand. Therefore, the brand price module 10 first evaluates the channel brand, and after the price is determined, it will generate for each channel brand. Corresponding brand appraisal information, and then evaluation of the brand appraisal data through a pre-set threshold, the brand appraisal data meeting the threshold value is stored in the mediation database 11, that is, after the price is assessed and Standard access brands will provide follow-up authorization or trading procedures.

The aforementioned brand valuation algorithm calculates the strength of the channel brand based on the financial statement data, questionnaire data and management team data of the enterprise, and calculates the strength of the channel brand according to the weight ratio, wherein the financial statement data may include sales revenue. , combination of cost of goods sold, operating expenses, depreciation, cost of management, significant cost allocation, tax payable, royalties and capital expenses, and the questionnaire may include franchisees' training support, management support, and marketing support. Satisfaction with items such as supply support and consumer satisfaction with the group consisting of product quality, product price, store image and service quality, and the management team data may include groups of academic qualifications, experience and expertise. Personal information. Through the aforementioned information, the brand price evaluation module 10 evaluates the channel brand according to the weight ratio.

The demand database 12 is used to store the authorized demand data and transaction demand data submitted by the demander. Specifically, the demand database 12 mainly stores demanders who request authorization or transaction requirements, and the demander may be a cooperative enterprise, a small channel distributor, a small franchisee, etc., and the demanders are authorized by the channel brand and the transaction matching system 1 The authorization demand data and the transaction demand data are presented and stored by the demand database 12, and the authorized demand data and the transaction demand data may include the channel brand industry, the current channel, the cooperation situation, the enterprise fund size, etc., at that time, the channel brand authorization and transaction The mediation system 1 will find out the matching channel brand based on the information.

The authorization matching module 13 is configured to match the authorized demand data with the brand identification data stored in the mediation database 11 to obtain brand identification data conforming to the authorized demand data, thereby completing the path. The license between the brand and the demander. In detail, after the requester requests the authorization request data, the authorization matching module 13 obtains the authorization requirement data from the demand database 12, and searches for the suitable brand identification data from the match database 11 according to the authorized demand data. Conduct a matchmaking assessment to match the prospective demanders with the most appropriate channel brands.

The transaction matching module 14 is configured to match the transaction demand data with the brand identification data stored in the mediation database 11 to obtain brand identification data that meets the transaction demand data, thereby completing the path. The transaction between the brand and the demander. In detail, after the demander submits the transaction demand data, the transaction matching module 14 obtains the transaction demand data from the demand database 12, and searches for the suitable brand identification data from the match database 11 according to the transaction demand data. Conduct a matchmaking assessment to match the demanders who are interested in trading with the most appropriate channel brands.

As can be seen from the foregoing, the channel brand authorization and transaction matching system 1 provides a communication between the company's channel brand and the demander, so that the channel brand can easily promote and expand the territory through the authorization mechanism, and the channel brand can be made tangible through the transaction mechanism. Value, thus for the business owner to provide a medium to promote and expand their own channel brand, and for those who are interested in the channel brand, through the channel brand authorization and transaction matching system 1 to first identify the channel brand, Find a channel brand that meets your needs.

Please refer to FIG. 2, which is a schematic diagram showing an embodiment of the access brand authorization and transaction matching system of the present invention. As shown in the figure, the channel brand authorization and transaction matching system 2 provides a user 100 work card registration and the demander 200 uploads the demand, wherein the brand evaluation module 20, the mediation database 21, the demand database 22, The functions of the authorized media module 23 and the transaction media module 24 are the same as those of the embodiment shown in FIG. 1, and therefore will not be described again. In the present embodiment, the registration unit 201 for registering materials and the brand database 25 for storing materials are included.

The brand rating module 20 of the channel brand authorization and transaction matching system 2 identifies the channel brand, wherein the brand rating module 20 includes a login unit 201 for the user 100 to log in and query each of the Brand information of the channel brand. The user 100 described herein refers to the access brand owner, and the access brand in the access brand authorization and transaction matching system 2 can be registered by the user 100 through the login unit 201, and the user 100 can also log in via the login. Unit 201 performs an inquiry of the channel brand.

In addition, the channel brand authorization and transaction matching system 2 includes a brand database 25 for storing the brand information uploaded by the login unit 201. That is, the brand information uploaded by the user 100 is stored in the brand database 25, and the channel brands are stored in the mediation database 21 after being authenticated by the brand rating module 20. The demander 200 uploads the demand data such as the authorization and the transaction to the demand database 22, and finally, through the authorization media module 23 and the transaction mediation module 24, the authorization and transaction are combined to enhance the effectiveness of the channel brand.

Please refer to FIG. 3, which is a schematic diagram showing another embodiment of the access brand authorization and transaction matching system of the present invention. As shown in the figure, the channel brand authorization and transaction matching system 3 system assists the enterprise 300 to establish a channel brand, wherein the functions of the brand rating module 30, the authorized media module 33 and the brand database 35 and the second figure are The embodiments shown are the same and will not be described again. In this embodiment, the channel brand authorization and transaction matching system 3 includes a brand building module 36 and a performance auditing module 37.

The brand building module 36 is based on the enterprise information conforming to the evaluation conditions of the enterprise 300, and the enterprise information is established as the channel brand. Specifically, the present invention not only provides authorization and transaction of the channel brand, but also provides assistance to potential enterprises to establish their channel brand, that is, the channel brand authorization and transaction matching system 3 provides the enterprise 300 to provide its enterprise information, after evaluation If the relevant conditions are met, the enterprise 300 can assist the enterprise 300 in property rights, commercialization and branding to establish a new channel brand, and can be stored in the brand database 35, thereby providing a smaller enterprise 300. With a channel brand to expand the market and scale.

The Performance Audit Module 37 is used to audit the performance of the broker 400 managing the brand of the channel and to audit the performance of the manager 500 who operates the authorized channel brand. The performance audit module 37 provides performance auditing at the management level, and the channel brand stored in the brand database 35 can be managed by the broker 400 to enhance the essence and appeal of the channel brand. In addition, the authorized channel brand can be operated by the manager 500, managing the authorized channel brand to maximize the benefit between the authorized person and the authorized person, and the performance audit module 37 is for the broker 400 and the manager 500. The operation management is audited, and the users and the demanders are provided for reference.

Please refer to FIG. 4, which illustrates the flow of the channel brand authorization and transaction matching method of the present invention in conjunction with the channel brand authorization and transaction matching system described in the above FIG.

In step S401, the brand information of the channel brand is evaluated to generate brand price information, and the brand price data that has reached the predetermined threshold value is stored. First of all, the brand identification of the channel brand is first analyzed by the brand price algorithm of the channel brand, and the channel brand that meets the threshold value is stored for subsequent authorization and transaction. Proceeding to step S402.

In step S402, the authorization demand data and the transaction demand data proposed by the demander are extracted. That is to say, those who want to cooperate with the channel brand can propose their demand conditions, whether it is the authorization demand data or the transaction demand data, the industry, the channel situation and the enterprise scale of the expected cooperative brand for subsequent authorization. And trading match. Then it proceeds to step S403.

In step S403, the authorization requirement data and the mediation degree between the transaction demand data and the brand identification data are calculated. Specifically, the brand identification data of the channel brand that meets the threshold value is matched with the demand data proposed by the demander in step S402, and the degree of mediation between the two is determined as a basis for judging whether the two are matched. . Then it proceeds to step S404.

In step S404, the brand identification data conforming to the authorized demand data and the transaction demand data is obtained according to the mediation degree, so as to complete the authorization and transaction matching of the channel brand and the demander. That is, after the median degree calculation in step S403, the channel brand that is most suitable for the demander is found, thereby completing the authorization and transaction matching between the channel brand and the demander.

In addition, before the step S401, the enterprise information that meets the evaluation conditions is included, and the brand is established through the property right, commercialization and branding. For a company with potential but no channel brand, it can provide the establishment of its channel brand. By evaluating the company's corporate information, it establishes the company's channel brand through property rights, commodification and branding. Provide opportunities for demanders and channel brand authorizations and transactions, and provide opportunities for other companies to establish their own brands.

In addition, the channel brand authorization and transaction matching method includes generating performance audit information for the broker who manages the brand of the channel and the manager of the authorized channel brand. That is to say, for the existing channel brands, the value of the channel brand is enhanced through broker management, and for the authorized channel brands, the management is managed by the manager to strengthen the cooperative application of the channel brand. Therefore, the channel brand authorization and transaction matching method have the performance audit of the broker or manager of the operation management, and also serve as a cooperative reference for other enterprises or demanders.

As can be seen from the above, the expansion of the company's territory can be achieved by internationalizing the channel brand. Even if there is an excellent channel brand, it is difficult to internationalize the channel brand without authorization or transaction to increase the brand value of the channel. Therefore, the channel brand Authorization and trading are important to the business.

In summary, the present invention provides a channel brand authorization and transaction matching system and method for identifying the value and advantages of the channel brand for the channel brand identification, and then performing mediation according to the authorization or transaction demand of the demander. Providing access brands with communication channels to promote the promotion of the brand. In addition, the invention has the establishment of a corporate brand, assists in establishing a channel brand through the evaluation mechanism, and audits the personnel of the channel brand management to make the user, the demander or the enterprise more familiar. The situation of each channel brand not only provides a good authorization and transaction pipeline, but also increases the authorization or communication activity.

The above embodiments are merely illustrative of the principles and effects of the invention and are not intended to limit the invention. Modifications and variations of the above-described embodiments can be made by those skilled in the art without departing from the spirit and scope of the invention. Therefore, the scope of protection of the present invention should be as set forth in the scope of the claims described below.

1, 2, 3. . . Path brand authorization and transaction matching system

10, 20, 30. . . Brand evaluation module

11, 21. . . Matching database

12, 22. . . Demand database

13, 23, 33. . . Authorized media module

14, 24. . . Transaction media module

201. . . Login unit

25, 35. . . Brand database

36. . . Brand building module

37. . . Performance audit module

100. . . user

200. . . requester

300. . . enterprise

400. . . broker

500. . . Manager

S401~S404. . . step

BRIEF DESCRIPTION OF THE DRAWINGS Figure 1 is a diagram showing the system architecture of the channel brand authorization and transaction matching system of the present invention;

Figure 2 is a schematic view showing an embodiment of the access brand authorization and transaction matching system of the present invention;

3 is a schematic view showing another embodiment of the access brand authorization and transaction matching system of the present invention;

Figure 4 is a flow chart showing the path brand authorization and transaction matching method of the present invention.

1. . . Path brand authorization and transaction matching system

10. . . Brand evaluation module

11. . . Matching database

12. . . Demand database

13. . . Authorized media module

14. . . Transaction media module

Claims (8)

A channel brand authorization and transaction matching system includes: a mediation database; a brand evaluation module, which is used for price calculation of brand information of a plurality of channel brands through a brand price algorithm to obtain each channel The brand's brand valuation data, and the brand price data that meets the predetermined threshold value is stored in the mediation database; the demand database is used to store the authorized demand data and transaction demand data provided by the demander; The group is used to match the authorized demand data with the brand identification data stored in the mediation database to obtain brand identification data in accordance with the authorized demand data, thereby completing the channel brand and the demander. The mediation module is used to match the transaction demand data with the brand price data stored in the media database to obtain brand price data that meets the transaction demand data. To complete the transactional match between the channel brand and the demander; and the performance audit module to audit the performance of the broker who manages the brand of the channel, and audit Camp has been authorized manager's channel brand of performance. For example, the channel brand authorization and transaction matching system mentioned in item 1 of the patent application scope includes the brand building module, and the enterprise information is established as the channel brand under the condition that the enterprise enterprise information meets the evaluation conditions. Such as the channel brand authorization and trading medium mentioned in item 2 of the patent application scope The system, in which the brand building module is to property, commercialize and brand the enterprise information. For example, the channel brand authorization and transaction matching system described in the scope of the patent application, wherein the brand evaluation module includes a login unit for the user to log in and inquire about the brand information of each of the channel brands. For example, the channel brand authorization and transaction matching system described in claim 4 of the patent application includes a brand database for storing the brand information uploaded by the login unit. A channel brand authorization and transaction matching method includes the following steps: (1) evaluating the brand information of the channel brand to generate brand price information, and storing the brand price data that has reached the predetermined threshold; (2) drawing demand (3) Calculate the information on the authorized demand data and the transaction demand data and the brand's price data; and (4) obtain the data in accordance with the authorized demand according to the mediation degree And the brand valuation information of the transaction demand data to complete the authorization and transaction of the channel brand and the demander, wherein the performance audit of the manager or manager is performed to generate a brand for managing the channel. Performance audit information for brokers and managers of licensed channel brands. For example, the channel brand authorization and transaction matching method described in claim 6 of the patent scope, wherein the step (1) is to obtain the brand identification data corresponding to the channel brand through the brand price evaluation algorithm. For example, the channel brand authorization and transaction matching method described in claim 6 of the patent application, wherein before the step (1), the enterprise information that meets the evaluation conditions is included, through property rights, commercialization and branding. Established as the brand of the channel.