1234753 五、發明說明（1) 【技術領域 #、目I ί發明係有關「多媒體看板之情境模式“ 收集環境的資料，將其所得參數，利用 之廣告宣傳效果者。 門各，以得到最佳 【先前技術】 J =傳的手= = =式響整個廣告 =資：看板等等，這些多媒體看板mi:牆及長 圖片、動畫及影片等，鋅苴夕 不各種文字、 =，為使用者帶來乂量：商機：:員達到廣告宣 者“曰託播客戶或是經營看板的業者。…，這些使用 到對=者=多Hir讓觀眾在對的時候看 是做排序排程預約播映，除配丄二決定播放内容，也就 ，另外就是根據看板經營者的“：”在某段時間播放 設電子看板的環境多次且長期杳訪制疋時間表，及對裝 測的方式作為媒體顯示的間了 ，紀錄，再以估計、猜 但實際上環境本身雜目二/万式的編排依據。 唱會、大型集會時，帶來動因子，例如舉辦演 宣傳的絕佳時機，但這種 道路激增的人潮，就是 有，週週都有，而且在^曰^及大型集會就不是天天者 而且在不同的天候、噪音 1234753 五、發明說明（2) 播放同一個宣傳内容的效 預測，但是也有可能因為臨士不同，或許這些要素可事前 佳播放時間，且無法隨突^蚪發生的因素而破壞或錯過最 最佳的宣傳時機Γ/ X狀況臨時變更播放順序，喪失 【内容】 而著ΐί:明知多媒體看板有上述之缺失，因 式系統」。 '、、 種嶄新的「多媒體看板之情境模 本發明之主要目的，匕 偵測，並將各種環境夂备:在如供一種可對週遭環境不斷 序位於播放系統中义的；覃=加權分析比對，而能自動排 本發明「多媒俨，播放適當的廣告宣傳媒體。 測系統、分析情境模式系統」，主要係“貞 組成；其步驟係先由看板等四大部分所 度、溼度、亮户、：f 週遭環境中人車流量、溫 入分析系統中？使該數m:因子收集而成的數值，輸 系統將對各個炎數^ >成為分析系統内的參數，而分析 體看板上播放==位於清單中的宣傳内容，於多媒 動作’由播放系統中的插播m週期内不斷地反覆上述 依據上述多婵體蚤4播^再次更新排序播放清單。 告媒體之宣傳效果式系統，不但可提高廣 ;自動更新廣告媒體的Γί 因素’進而隨 序’而能在適當的環境中=不同的廣告媒體内容排 衣七中播放適當的廣告媒體内容。 第6頁 1234753 五、發明說明（3) 【實施方式】 為使本發明更^ ^ β 产· 文加明確砰貫，茲配合下列各圖示詳述如 首先，請參間筮 π 丨〇、分析系統2。ί:二圖/本發明ΐ要係由㈣系統 所组成，其中之摘及多媒體看板4〇等四大部分 5| 1 2、：麥声代處、'、糸、、充1 0包含了光感應器11、溫度感應 二16ί =:13、攝影機“、音量感應器15、天候感 二平ί得===播系統31及播映系統32所組 而撥映系統之實施=環播映各資訊内容； 度、天候、聲音等因子收兄隼中而人/流量、溫度、座度、亮 b、 將收集所得之集而成的數值；接著 析系統内的參數；然後别入分析系統中，使該數值成為分 c、 由分析糸統中沾 權值比對分析；接著人—對各個參數進行加權分析，並於 d、 將分析所得之結 新排序位於清單中⑴ 系統的插播系統中，以重 系統的程序，於$拔二=媒體内容，取代一般循環的撥映 e、 且於-定時間夕二體內看板上播放出來； 應週遭環境的改變°，’不斷地反覆上述動作，隨時得反 排序播放清單。 3 播放系統中的插播系統再次更新 且其中之環境偵測因素又勺人· 亮度、天候、聲立 二 L 3 ·人車流量、溫度、溼度、 曰及八他相關因子等等，以下將分述各種1234753 V. Description of the invention (1) [Technical Field # 、 目 I ί invention is related to the "multimedia kanban scenario mode" collects environmental information, uses its obtained parameters, and uses the advertisement to publicize the effect. Each door to get the best [prior art] J = hand of the hand = = = the sound of the entire advertisement = assets: Kanban and so on, these multimedia Kanban mi: walls and long pictures, animations and videos, etc., different kinds of zinc The text, =, bring users a lot of volume: Business Opportunity :: Reached the advertising proponent, "said to host clients or operators of Kanban .... These are used to the right === Hir to let the audience see when the right It is to schedule and schedule the scheduled broadcast. In addition to the second one, it decides to play the content, that is, the other is based on the ":" of the kanban operator to broadcast the environment with the electronic kanban for a certain period of time. And the way of installation and testing is used as a media display, and the records are based on the estimation and guessing, but in fact the environment itself is based on a twentieth / million-style arrangement basis. During concerts and large-scale gatherings, it brings dynamic factors, such as holding performances. A great time for publicity, but this surge of road traffic is there, it is there every week, and it is not a heavenly person at ^^ and large gatherings, and in different weather and noise 1234753 V. Description of the invention (2) Play Same promotion It ’s possible to predict the effectiveness of the content, but it may also be because of the difference in Linshi. Maybe these elements can play well in advance, and ca n’t be damaged by the sudden occurrence of factors or miss the best publicity opportunity Γ / X status temporarily change the playback order, Losing [Content] and writing: I know that the multimedia kanban has the above-mentioned shortcomings, the factor system. " ', A brand-new "multimedia kanban scenario model" The main purpose of the present invention is to detect and prepare various environments: in a way that can continuously locate the surrounding environment in the playback system; Qin = weighted analysis By comparison, the present invention can automatically rank the "multimedia media, play the appropriate advertising media. Measurement system, analysis situation mode system", which is mainly composed of "zheng; its steps are first composed of four parts, such as Kanban, humidity and humidity. , Liang household,: f The traffic flow in the surrounding environment, warm into the analysis system? Let the number m: the value collected by the factor, the input system will for each inflammation number ^ > become a parameter in the analysis system, and analyze Play on the Kanban board == The publicity content in the list, in the multi-media action 'continuously repeating the above-mentioned multi-carcass flea 4 broadcast in the broadcast system's m cycle ^ Update the sorted playlist again. Report to the media The effect-based system can not only improve the broadcast quality, but also automatically update the advertising media's Γί factor 'and then sequentially' and can play appropriate advertisements in the appropriate environment = different advertising media contents. Page 6 1234753 V. Description of the invention (3) [Embodiment] In order to make the present invention more ^ ^ β production, Wen Jia clearly succinctly, with the following illustrations in detail, as first, please refer to 筮 π丨 〇 Analytical system 2. ί: The second picture / the present invention is mainly composed of a system, of which there are four major parts, such as multimedia and Kanban 4 0 5 | 1 2 :: Mai Shengdai Chu, ', 糸, The charge 10 includes the light sensor 11, the temperature sensor 16 16 =: 13, the camera ", the volume sensor 15, the weather sensor 2 level = == the broadcast system 31 and the broadcast system 32. Implementation = ring broadcast of various information content; degrees, weather, sound and other factors are collected from the brother and the person / flow, temperature, seat, brightness b, the collected values will be collected; then analyze the parameters in the system; then Separate into the analysis system, make the value c, analyze the weight comparison in the analysis system; then perform a weighted analysis of each parameter, and place the analysis results in the list at d. In the system's insertion system, the system-heavy procedure is used, and $ 2 = media content Substituted dial enantiomer general circulation E, and in - a given time to play out on the eve of two body billboards; ° surroundings should be changed, "the operation continuously repeated, to give anti sort playlists at any time. 3 The inserting system in the playback system is updated again and the environmental detection factors therein are also affected. · Brightness, weather, and sound stand L 3 · Pedestrian and vehicle flow, temperature, humidity, and other relevant factors, etc. Various
第7頁 五、發明說明（4) 因子對宣傳效果之影響·· (1 )人車流量··這是任何媒體播映時最需要參考的數據， :支廣告若是沒有觀眾，播映再多次也只是空包彈，利用 監測系統對看板四周的人車密度做取樣分析，可以得到人 車流量的參數作為參考數據。 (j lj溫度··天冷時，一杯熱騰騰的咖啡或一碗香噴噴的杯 所衫片，會不會讓你心動？天氣熱時，一隻可口的蛋捲冰 淇淋或是海灘戲水影片，相信對你也會有莫大的吸y力。 =ί目反的情境下播放這些廣告，效益絕對是大打折扣。 ，、二二，'凰度，技術上毫無問題，予以數據化並且加權後 ’將可作為極有用之參數。 (,1 ^度：與溫度相仿，在不同溼度下播映特定的廣止 r將ιΓ對ί截然不同’偵測濕度並加權量化，，我們°也 月匕將其加入參考的指標。 双们也 時’人們情ί = :2 Ϊ下纖，群：f開朗活m ’當天黑 將會在何種亮度效：們；：：：哪種產品 =的結果予以擷取加權’並提供客戶選擇：將％境亮 C )天候· h雨也會明顯影響群眾 以抗拒。加入晴雨夂數， 一對飲ϋσ部會有些難 品廣告的播放時間精準掌握。於對某些有特別考慮的產 (ν〇聲音：某些路口會放置環境 程度’我們知道這點也會影響群眾做; 五、發明說明（5) 向思考的產品如音鲠、 清靜的大自麸寻彡伤:見I設備或是反向田妻，嬸映一段 的效果。 離旦寞，相信都會有意想不到 (VII)其他··若託播客戶 定為參考情境，本、衣境其他特殊條件欲將其設 加權比對。 /、、可將邊條件加入參數模組中進行 而如何對偵測所得之 首先所有環境情況的因子:系統中以分析計算呢？ 此為情境顯示李鲚糟甶各個感應器量化成數值， l當我們匯入：i::析系統所需的參數； 定一個參數評量表，由=檔案時，我們將對此媒體檔案給 情境參數做設定，改儿々戶在表中對媒體所希望顯示時的 存入情境顯示系統中。3忽略某個參數，之後將此計算表 II.當载入多筆影像後， 量之參數計算夺，y & 貞系統中將會累積相當數 來數載入；：1:在母筆影像結束時，系統將以當時環境 擇最適當㈣片進㈣^ 對各個參數之結果，選 ，播窆：ί:系統可與排序排程之編輯軟體結合運行。當 透.尚排床ΐ求在特定時間播映特定影像文字等媒體時，可 透過排_序排程軟體設定，不受情境模式決定。 I V.流量計錄：在情境顯示系統中，每次播放 案時，内設之計數器在將自動累計次數並記錄播二體之“時 ，及參數值，該資訊可供控方查詢、檢視，作為參數表調 節之依據，累計之次數可提供看板商收費之依據。 1234753 五、發明說明（6) - - 以下為本發明r多媒體看板之 假想情況：已有4組廣告媒體内V預二排皮」操作實例； 清單中，而常態播映之節目$ ^序排程的播放 今，已有4組媒體檔案載 影預告， 各組媒體之參數評量表已設定— 月早甲 車廣告b.手機廣告0冰淇淋^ =成，而媒體檔案為^.汽 組媒體檔案除運行情境模式系二、b兩 排程排戽推i- · a ,.,、、先外另事先设定時間表做 序進订，而c、d兩組媒體僅谨杆伴+Λ γ 4 組參數評量表如表a至表d。體僅運灯^兄松式系統’四 :下午3點40分’某一安裂於路口之多媒體看板，常 怨之卽目2 min長度之電影預生嬙盹—嵐义 ^ ^ ^ ^ ^ ^ ^ 、 ·頂〇播映元畢後，糸統偵測回 多數值（如表e)，其經過計算之结果（如矣… 到以下之結果 、C如表f )得 汽車廣告權值·· 4 手機廣告權值：3 冰淇淋廣告權值：6 政令宣導權值：4 此時，冰淇淋廣告將被排序於播放清單的最優先位置，且 於多媒體看板上播映；由此可知，當設定參數評量表時， 其可調權值數越多，越能符合廣告媒體内容欲達到之效果 〇 本發明「多媒體看板之情境模式系統」就是為了讓任 何一隻廣告媒體内容都能在最適當的時機播放，配合著當 時多媒體看板設置的環境，使訴求對象感受到加成加倍的Page 7 V. Explanation of the invention (4) The influence of factors on the publicity effect ... (1) Pedestrian and vehicle traffic ... This is the data that most media need to refer to when broadcasting: If there is no audience in the advertisement, the broadcast will be repeated many times. It is just empty bombs. Using the monitoring system to sample and analyze the density of people and vehicles around the kanban, the parameters of the flow of people and vehicles can be obtained as reference data. (j lj temperature. · When it ’s cold, will a hot cup of coffee or a bowl of fragrant cups and tablets make you feel good? When the weather is hot, a delicious ice cream cone or a beach paddling film, I believe there will be a great suction for you. = These ads are played in an anti-contradictory situation, and the benefits are definitely greatly discounted. ，、 二 二, 'Huangdu, technically no problem, after dataization and weighting 'It can be used as a very useful parameter. (, 1 ^ degrees: similar to temperature, showing a specific broadcast only under different humidity will be very different from ιΓ' to detect humidity and weighted quantification, we will also The index added to the reference. Shuangmen also sometimes 'People love ί =: 2 Ϊ 下 纤, group: f cheerful live m' what kind of brightness effect will be in the dark: men; ::: which product = the results given Retrieve weighted weights and provide customers with choices: change the percentage of environment C) weather · h rain will also obviously affect the masses to resist. Adding the number of sunny rain, a pair of drinking sigma department will have a precise grasp of the playback time of some difficult products. Some products with special consideration (ν〇 sound: some intersections will The degree of placement environment ', we know that this will also affect the masses; 5. Description of the invention (5) Searching for products that are thinking, such as sounds, quiet self-branches: See I equipment or reverse Tian wife. I believe that there will be unexpected (VII) others. If the client is set as the reference scenario, other special conditions such as this and the clothing environment are to be weighted. / 、、 The side conditions can be added to the parameters. In the module, how to detect the factors of all the environmental conditions that are detected first: the system calculates it by analysis? This is a scenario showing that Li Yan quantifies each sensor to quantify it. When we import: i :: analysis Parameters required by the system; Set a parameter rating table. When = file, we will set the context parameters for this media file, and change the store in the situation display system when the user wishes to display the media in the table. .3 Ignore a parameter, and then calculate this table II. After loading multiple images, the parameter of the quantity is calculated, and the y & system will accumulate a considerable number to load; 1: 1: in the master pen At the end of the image, the system will Select the most appropriate video for the environment. ^ Select and broadcast the results of each parameter: ί: The system can be run in conjunction with the editing software for sorting and scheduling. Dangtou. It is necessary to play a specific video at a specific time. For media, it can be set by the scheduling software, regardless of the situation mode. I. Flow meter recording: In the situation display system, each time the case is played, the built-in counter will automatically accumulate the number of times and record the broadcast. The information about the "time" and parameter values of the two bodies can be queried and viewed by the prosecution as the basis for the adjustment of the parameter table. The accumulated number of times can provide the basis for the charge of the Kanban dealer. 1234753 V. Description of the invention (6)--The following is The imaginary situation of the multimedia signboard of the present invention: there are already 4 examples of V pre-second row skins in the advertising media; an operation example is shown in the list, and the normally broadcasted program $ ^ is scheduled to be played. Today, there are 4 sets of media files. In advance, the parameter rating scales for each group of media have been set — the early month A car advertisement b. Mobile phone advertising 0 ice cream ^ = Cheng, and the media file is ^. In addition to the operation scenario mode of the automobile group media file is two, b two schedules Push i- · a,. ,, First, set the schedule in advance and order in advance, and the two groups of media c and d only have a companion + Λ γ 4 parameter evaluation table as shown in table a to table d. The body only transports lights ^ Brother pine-type system 'Four: 3:40 pm' A multimedia signboard that is cracked at the intersection, a movie of 2 minutes in length that is often resentment-Lanyi ^ ^ ^ ^ ^ ^ ^ · After the top 0 broadcasts are completed, the system detects multiple values (such as Table e), and the calculated results (such as 矣 ... to the following results, C as shown in Table f) to obtain the car advertising weight value ... 4 Mobile advertising weight: 3 Ice cream advertising weight: 6 Decree publicity weight: 4 At this time, ice cream advertising will be sorted in the highest priority position in the playlist and will be shown on the multimedia signboard; it can be seen that when setting parameters When the scale is evaluated, the more the number of adjustable weights, the more it can meet the desired effect of the advertising media content. The "multimedia kanban scenario mode system" of the present invention is to make any advertising media content in the most appropriate Played at the right time, in cooperation with the environment set by the multimedia signboard at the time, the subject of the appeal felt a doubled
第10頁 1234753 五、發明說明（7) 效果，而能大幅節省不必要及不適合的花費，本發明將是 對託播客戶或是經營看板業者在利益上雙赢的系統。 綜以上所述，本發明所揭露之「多媒體看板之情境模 式系統」係往昔所無，且確實能達成上述之效果，理已具 備發明專利之要件，爰依法提出申請發明專利，盼 鈞局 貴予審查並准予專利，實為感禱。Page 10 1234753 V. Description of the invention (7) The effect can greatly save unnecessary and unsuitable expenses. The present invention will be a win-win system for the benefit of the client or the operator of the kanban business. In summary, the "Multimedia Kanban Context Mode System" disclosed in the present invention is unprecedented in the past, and can indeed achieve the above-mentioned effect. It already has the elements of an invention patent, and has applied for an invention patent in accordance with the law. It is a prayer to examine and grant a patent.
第11頁 1234753 圖式簡單說明 圖式簡單說明： 第一圖為本發明之系統分配圖 第二圖為本發明之實施流程圖Page 11 1234753 Brief description of the diagram Brief description of the diagram: The first diagram is the system allocation diagram of the present invention The second diagram is the implementation flowchart of the present invention
表a 為汽 車廣 告之 參 數 評 量 表 表b 為手 機廣 告之 參 數 評 量 表 表C 為冰 淇淋 廣告 之 參 數 評 量 表 表d 為政 令宣 導之 參 數 評 量 表 表e 為實 施時 •之環 境 參 數 表 表f 為實 施時 •對照 參 數 評 量 表 所得之 結果分析表 圖號說明： 10- ---偵 測 系 統 20---- ——分 析 系 統 30- —播 放 系 統 40---- 多 媒 體 看 板 11- ---光 感 應 器 12---- ----5¾ 度 感 應 器 13 - ---溼 度 感 應 器 14---- ——攝 影 機 15- --音 量 感 應 器 16---- ----A 候 感 應 器 3卜 插 播 系 統 32---- ——播 映 系 統Table a is the parameter evaluation table for car advertising. Table b is the parameter evaluation table for mobile advertising. Table C is the parameter evaluation table for ice cream advertising. D is the parameter evaluation table announced by the decree. E is the environmental parameter during implementation. Table f is the result analysis table obtained during the comparison with the parameter evaluation table. Figure No. Description: 10- --- Detection System 20 ---- ---- Analysis System 30 ---- Playback System 40 ---- Multimedia Kanban 11- --- Light sensor 12 ---- ---- 5¾ degree sensor 13---- Humidity sensor 14 ---- ——Camera 15- --Volume sensor 16 ----- --- A waiting sensor 3 plug-in broadcasting system 32 ---- —— broadcasting system
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