TW516295B - System and method for providing interactive content and services to wireless devices - Google Patents

Abstract

A method and system for providing information including the conducting of transactions to users of wireless devices involves the establishment of an indicia associated with a particular message, the publication of that indicia in an environment seen by the user, typically in print, video or other media, and providing information to the user in response to a query, including the indicia, initiated by the user.

Description

516295 V. Description of the Invention ("Related Applications") This invention is related to the following U.S. provisional patent applications, which are hereby incorporated by reference: Patent name: Example application number for the interaction between a mobile phone and a compact digital device user ... 6 0/2 0 0, 8 1 8 Date of application: April 28, 2000 Patent name: Provision of data services by wireless mobile device Application serial number: 60 / 228,182 Date of application: August 2000 Patent Name: System and Method for Providing Data Services to Wireless Devices Application No .: 60/267, 8 01 Application Date: February 9, 2001 [Field of the Invention] The present invention relates to wireless communication, and is particularly It is about a system and method for transmitting content to a selected wireless device, such as a mobile phone

Phone with a micro digital device. [Background of the Invention] Known technology Mobile phones were exemplified in the 1980s. Taking advantage of the development of telephone demand, a new communication paradigm was opened to limit users to a table or home.

516295 V. Description of the invention (2) In the same way, the phone is no longer a mobile phone for most users. The arrival of mobile phones has been greatly simplified in a community where hard wiring or landline communication does not exist or is inconsistent. Zhongtongtong% it ^, the foundation of the exhibition. A mobile phone with a basic infrastructure is quickly accepted by the world, which has proven to be suitable and appropriate. Today, mobile phones are found in township 2: cities in virtually all countries around the world. One of the key advantages of mobile phones is that the village product and the product of j are small and easy to be carried by a user, whether it is an adult or a child =, two bodies. Second, mobile phones tend to have only one A M = the same. service. 1U people are related, and different from POTS2. However, even if the mobile phone has clear practicality and sundial nature, it is still-a very limited device that can only basically ^^ a modern communication such as electronic materials' and it ca n’t actually make sense.地 ΐΐ !: Display network-based resources m. When the various technologies used to achieve these characteristics are described in the literature (including WAP and ft), no technology is described that is sufficient to successfully overcome the existing wireless connection of the wireless telephone connection. Such as mobile phones and personal digital assistants

Assistant, PDA) mobile / home assistant plus coffee 1 is called plus, so you can easily set the price from a one-use // belt with '1 in a small size and light weight: as of now, these installations' Zhiyong: However, the related exchange generation is limited due to mobile power: the effectiveness of commercial advertisements on the green and the limited appearance size, and the data entry function of the limited data rotation function of the limited disk (for example, the two-for-two Tampering: "The area of the content and the screen's control screen or" soft "key data input

516295

V. Description of the invention (3) Entry) One example of interest, interest-based advertising is largely related to the information of traditional consumer stores, or through media, acquisitions or purchases, and the addition of mobile phones and other is the same as lack of supply. Explosive bombs, advertisements that are made back to the public are exposed to the cost of returning home and being a step-by-step electric installation. The cost is not what a household wants or similar hopes, and in this case, the advertisement can use information such as viewing, placement, etc. The information that is easy to deal with wireless devices and methods. The advertisers of the package actually bought the content later. After the purchase decision, such as an ordinary radio, roadside, etc., there is no way to see it, etc. . So that is the fixed line according to the enclosing advertisement 5 in --- the user of the phone. On the contrary or more emphasis is placed on the specific needs of the advertised goods and transaction processing-the specific needs of existing restrictions or local, traditional commercial prints on many media. In this way, it usually happens when consumers come to the kanban and time of a commercial line. Pass the interactive function of the advertisement board, and after the advertisement, it will restrict the commercial advertisements. Direct mail. Consumers ca n’t decide the effectiveness of half-admission.

• When introducing some wireless broadband services, including the 1-mode service provided by NTT Docomo, and the future improvements in wireless communications expected from the use of 3G wireless services, there is no solution to provide a capability to enable the Users can obtain further information quickly and efficiently, or manage a transaction process in response to a desired information, which is transmitted via a wireless or wired telephone line. Therefore, there is a need to provide an effective way for consumers, such as users of a telephone or other wireless device, to immediately obtain additional information about a business or other information, and to perform a transaction on that information.

516295 V. Description of the invention (4) Easy to handle, such as buying a product. [Summary of the Invention] The disclosed content of the present invention overcomes the limitations of the conventional technology, and is mainly connected to a mobile phone or similar wireless device, and provides timing to obtain the content, including obtaining such content, for commercial purposes. One of the advantages of mobile phones is that they are mobile and can be easily carried by one person. Second, mobile phones generally belong to and relate to a specific individual, and also to a known address, at least for their billing needs. This combination actually enables the user of the device to use the device for purchase or other business decisions, such as authorizing a credit card charge and requiring delivery to an address associated with the mobile phone account, regardless of the user's transaction processing Where is the time. The method and system disclosed in the present invention can also enable users of a fixed-line media device such as a personal computer, a workstation, and other Internet-related home appliances environments to obtain media content related to advertisements, requests, or other communication-related media content. More specifically, the present invention includes a method of encoding and tagging, which uniquely identifies a specific group or groups of information, such as one or more advertisements transmitted through advertising boards, broadcast media, or other media, and allows a wireless The user of the device obtains additional information or manages a transaction by obtaining data that is connected to that unique code. Such a simplified universal encoding method allows and facilitates the user to simply obtain further explanation or information about the information or advertisement and make it easy to complete the transaction processing of the advertisement.

V. Description of the invention (5). The system and method of the present invention are described in detail, together with the description of the drawings, ′ which can be better understood from the following embodiments of the present invention. [Detailed description of the embodiment] Placement or other advertisements for users / ^^ 1 to allow a mobile 褒 other media content, so as to fetch 彳 /; send and receive data, and display information and or manage a Transaction processing. Figure 丨 can be further information in the advertisement and / or can be a quotient 1 ~ different information 1 002, in one embodiment with non-advertising, discussed here two two two Although the following discussion is used for one An example configuration in which an advertisement 102 displays a car is an advertisement message. The information may include a code 彳 1, and a combination of commercial information. Advertisement 102 1105 is the only jm〇4 'of which display-code 1 05, and code 105-Shanghai is H. Recognize the advertisement or a related series. advertisment. The coding example uses alphabetic numbers to simplify the input. However, at least part of the implementation code is also shown in Figure 1. A user of a mobile phone 106 enters ,, ",", to obtain further information about the advertisement and / Or manage a transaction process related to the advertisement, as detailed below. In the embodiment, the mobile phone 106 is an Internet-enabled media mobile phone, such as a wireless wire protocol (wirelessSs appHcati). n pr〇col, WAP) standard phones, while the major manufacturers of mobile phones * N〇kia,

Motorola, Ericss ion, etc. all support WAP, or a 3G agreement proposer for implementation. As discussed in detail later, the user enters the code on a properly enabled communication device to obtain a database of the code, and transmits an appropriate content stored in the database and the code to the

Page 9 516295

5. Description of the invention (6) = household. The content can be further information, or it can provide input to connect to other tribute stores, or it can be connected to a combined website for managing a transaction process. Figure 1 also shows a second embodiment of the information. For example, a commercial advertisement includes a display area 1 2. The simplified coding method is designed so that selected consumers can simply enter the code using available input devices. In one embodiment, the selection of the assignment is based on the convenience of a mobile phone user using the line keypad to rotate the code. For example, in one embodiment, a code "00 1 2345" is displayed in the code display area 104 of the advertisement 102 'as shown in FIG. 1, which is connected to the content of the advertisement. In one embodiment, a specific defined character is used to identify a code, and it is about a specific kind of content. For example, the code "MM45" is displayed in the code display area 广 of the broadcast-broadcast 110 of Fig. 1, in which the element @ "疋 is used to identify the code as a stored information about the" advertisement "in the database. Content, while the mobile phone 106 is connected and coded to this database. In an embodiment, the # is obtained by dialling the; to obtain the stock, so it can be added according to the characters thus defined to facilitate a fast response time. It should be noted that any one or more of the letters or numbers or a combination of these ... to provide rapid identification; ^ ^ Figure z is not used in the conventional example-the typical process of the industry _, # to enable a potential consumer to obtain the transaction processing of an advertisement, and the wide range of times-~ σ includes as described above One encoding

516295 V. Description of the invention (7) This embodiment starts at step 200, which is to establish-edit 105) for connection to the company, its product or services, or two products or services. Or a feature of the service, or the company ’s wishes]. In step 202, the code is supplied to an advertiser's other source, which is used to systematically state the dagger, inner valley, or other information incorporated into the code, such as advertising or other information. As above = 2 = 5 =, edit 05 can be combined with a specific product or service provided by the company. Next, in step 204, the code is used to propagate. The other data mA is integrated into the product or service broadcast / media content program independently. The advertising company m 'and the invention of FIG. 2 are not stopped. The stubborn admirer 1 ", the employee does not play the advertisement 0: 2 including the code 105; the consumer sees the advertisement and the code 105, and if the code is missing, the code is sent to the consumer's mobile phone, thereby trading; Possibility: In the embodiment: the designated code of the product or service that is widely used is to obtain the amount ':, the use of the product or service reported in accordance with the above method is not reasonable, With the system's tool ^ 立 图 3 通 \ ^ Select Γ special graphics for additional information and / or connection related to the connection, this system is used to remind people about the advertisement Returning to the present invention, as shown in FIG. 2, “$ 乂 Easy processing is received by the communication connection about the display of the incomplete process / step 206, and the server processes the query via 208. Look at one of the ads. In the database that has to be combined with the code in step :::, this processing represents taking Ye Houyuanlu and additional advertising content, and / or

516295 V. Description of the Invention The wireless communication connection to the consumer's mobile phone is provided to provide information to the potential consumer. For the purpose of the process steps shown in Figure 2, at least the part 2 of the data 2G4A 'a & to the potential consumer is based on the provision from the § Xuan advertising company & supply two in step 210' as above The communication is connected, and a portion of the information is transmitted to the mobile phone of the potential consumer. ^ When the part of greed 204A is supplied to the consumer's device at step 21 ′, the consumer is given the option to start a transaction process. If so, and if the consumer chooses to initiate such a transaction process, the consumer may re-enter a key arrangement or coding, or use a predetermined key two in step 2 1 2 to judge that there is potential consumption Whether the person has requested such a transaction is a matter of the code displayed in the advertisement. If it is determined in step 2 1 2 that the potential consumer has requested the transaction office f ', then the transaction processing is performed in step 21 4. In one embodiment, the transaction processing is a shopping transaction processing, and a pre-provided credit card account is used to pay the transaction processing amount, and the credit card account is linked to the mobile phone used by the fee. In one embodiment, the consumer is prompted to provide payment information through the data entry function of the mobile phone. In a consistent embodiment, the transaction processing amount is paid with a billing account linked to the mobile phone user. As long as the transaction% processing is performed in step 214, the process shown in FIG. 2 ends. (The user does not need to request a transaction processing in step 2-12. Conversely, if there is additional information available as part of the data 204A, then the H option is given to request the data 'again by pressing a special Button 'graphics τ

Page 12 516295 V. Description of the invention (9) Or enter a key to arrange or code. If it is determined in step 2 1 2 that a transaction processing is not required, the process proceeds to step 2 1 6 and it is determined whether the mobile phone user requires more information. If the mobile phone user requests more information, the process shown in FIG. 2 returns to step 2 10, where the data corresponding to the mobile phone user's request for additional information is obtained from the database, and via the communication connection Line to the mobile phone. If it is determined in step 2 1 6 that no further tribute is requested, the process ends at step 2 1 8. As for returning to step 2 10, it can be seen from the process loop that the consumer has the opportunity to start a transaction processing again, and the transaction processing is performed at step 214, or if there is still additional information, the consumer has the request Opportunity for further information. With informational information, it is particularly beneficial to use such repetitive steps to provide additional information without having to include a parent to handle. If no additional information is available and the consumer does not require a transaction to be processed, the process ends. Referring to Fig. 3, a system suitable for communicating with the user's device and processing queries and transaction processing like the above is shown. In particular, a consumer device, such as a 2G, 2.5G, or 3G mobile phone, includes a keyboard and a display to display a message. In the case of a 2G device, a device 3 ^ ° 0 is generally a wireless communication device, such as a mobile phone with Internet access capabilities. In some embodiments, a special button may be provided, which may be a screen graphic or an actual button, or it may be implemented with a touch screen to activate content to request. In the case of a 2G device, the device 300 of the embodiment communicates with a mobile data converter 306 via a GSM wireless connection 304. Next, the mobile data exchanger 306

Page 13 516295

Connected to a mobile data server 308, it maintains a content store activation request. System (internally or via its connection to the product of the user device 300::: 2 2 5 5 G: 3Gf device 310 as a replacement 302 for the 2G device. The device is installed in the 31G device. 31G can also have-a special button to establish a wireless connection, ^ line 3 'can ^ from the "standard connection 31 2", the hard line 3 12 series can operate according to the GGSN standard. ^ One of the array ', user-user device 31 () requirements and mobile data exchange

仃 Communication, and then, the mobile data exchange 3 (Η 2 ：: 枓 枓 server 308 to communicate, so as to obtain the desired content ^ Of course, the embodiment shown in Figure 3 has only one mobile data server, :: A plurality of such servers may be set for the appropriate feeding server 308 to further output from a predetermined supply device 310 ... to a second output array of the mobile lean material exchanger 314. Mobile data exchange Is The appropriate one of the array of 31 4 transmits the required data back to the device 310 via the GPRS connection 31 2, so the talk information is displayed (in some embodiments, it is a storage) device 31. It can be borrowed Repeat requests from devices 300 and 31, or request additional information or manage a transaction, as illustrated in Figure 2

In some embodiments, the mobile data server does not store all the data combined with a code, and the code is requested by a user, or a user profile can be maintained externally to assist Figure 3 System to properly respond to a user-initiated query. In this embodiment, a mobile data server 308 and a user profile network that receive the user request

Page 14 516295 V. Description of the invention (π) The server 3 2 0 communicates to obtain a user profile, and the user profile can then be returned to the mobile data server to select the appropriate response information for the Specific users. The user profile web server 32 may also communicate with other network-based resources, including the Internet, to properly identify the user 'and obtain appropriate selected information specific to the user profile. Secondly, the 'mobile data server 308 receives data from a data supply server 324'. The data supply server 3 24 obtains this information in a traditional manner from a content service provider 326, for example via a suitable XML processing server. Communication connection. A mobile bridge network 328 can also be provided. In this way, it can be understood from FIG. 3 that “the code is rotated as shown in FIG. 2-the user-initiated resource request” can receive appropriate response data, that is, as shown in FIG. 2, the present inventor attaches a common formula here. Opinion inquiry system and method ", mutual content coding method", case number are also the inventors of the present invention, and fish are included here for reference. The examined U.S. patent applications "moving the case number ------------" and "providing the submission ------", the inventor of both cases, the present invention filed the same application on the same day. Several implementations are considered to limit the present invention. Familiarity with the technology can be described in terms of its form and special implementation and changes, and the scope of the present invention is described in the following manner. However, it should not be left by the artist without leaving the present invention. The scope of the invention is modified by various modifications, and the scope of the attached patent is omitted.

Page 15 516295 Brief Description of the Drawings Figure 1 shows the configuration of an embodiment by which a user can encode and tag a message for identification. FIG. 2 shows a flowchart of an embodiment, which is used to enable a potential consumer to obtain additional information and / or perform a transaction process on an information, and the information is encoded as shown in FIG. 1. Figure 3 shows a system whereby the coding and processing of Figures 1 and 2 are implemented in a wireless environment. Explanation of symbols 102 ～ 1 10 Information or advertisement 104 > 1 12 Code display area 105 Code 106 Mobile phone 202 Supply code 204 Store relevant content in database 206 Receive query about display code 208 Process query 210 Send response data 212 Request parent Easy processing 214 Transaction processing 216 More information 218 End 300 > 310 Wireless communication device 302 Special keys

Page 16 516295 Brief description of the diagram 304 GSM wireless connection 306, 314 Mobile data exchanger 308 Mobile data server 312 GPRS standard connection 320 User profile network server 324 Data supply server 326 Content service provider 328 Setting up a mobile XML bridge network

Page 17

Claims (1)

516295 VI. Scope of patent application1. A method for obtaining a response in response to user inquiries in a wireless environment, including the following steps: Use a corpse to create a label related to an information, and enter it on a wireless device; -this Enough for a user to publish the tag; receive one related to the tag and initiated by the user to provide the user with at least a portion of the information. One by one inquiries; 2 · If the method of applying for the scope of the patent No. 1 provides information to the user in a wireless environment, where the information is-wide ^ user inquiries and 3 'such as Shenguang patent scope No. 2 in the wireless environment; = Information to the user's method, including the response from; Initiating a transaction processing step. The requirements are as follows: 4. The method of providing information to the user in a wireless environment as described in item 3 of the patent application scope, and further includes the step of querying the information. If you want to provide additional information, such as the second item in the scope of patent application, the method of providing information to the user by π — even more: include the steps of signals that can be easily processed in response to user inquiries. “The user is allowed to initiate a transaction. 6” As stated in the patent scope, the steps of providing information to the user in the context of item f in response to user inquiries in a wireless environment. "'Including providing additional information when requested by the user. If the patent scope is provided to user J, and in response to user inquiries in a wireless environment, a transaction process is initiated', which includes repeating the following steps: providing permission, signals; and Where additional information is available I Page 18-VI. Patent Application Scope Provide additional resources as many times as possible-a practical method of wireless transaction processing to establish a "project-related" method, including the following steps: Last round; note that the tag is suitable for a wireless Pei announcement of the tag; in response to the user from the user to start a transaction I-a system and system to provide users with printed information, where the printed other : Gas-associated information is a tag associated with a wireless message, this 7 or other media includes a mobile data server to be provided, 'is 5 2 ... ^ is associated with the information;', U obtains the Information and can enable the tag user's "= 5" to respond, including the response from I Luzhu; thereby sending the query to the: use and provide a response letter To the user. Le Becky Servo 〇 Rushen Patent Patent Scope q Ding Xi Tan I: Combined information to a wireless dream ¥ k / prints and other media phase servers to provide more, system, and more A data supply includes providing information about the mobile data server that has been requested to the mobile data server, including the provision of printed materials and other items in the mobile data feeder. A system for a media feed server user, wherein the mobile data 19 ^ 2 is a server array connected to Kushiro. Provision of item No. 9 of the M patents is related to printed matter and other media Page 516 295 Page 20