KR20010095426A - Method of Selling Goods in a Electronic Commercial Trade - Google Patents

Abstract

PURPOSE: A method for selling goods in an electronic commerce is provided to produce high quality goods by a smoothing fund flow and to maximize a profit by selling cheaply a large quantity of goods by minimizing a distribution margin. CONSTITUTION: A system for realizing a goods selling method using the Internet includes a client system(100) for registering goods to be sold to an Internet shopping mall, an Internet shopping mall server system(101) for selling the goods, an electronic mail server(102) for transferring an electronic mail to members, and a communication equipment(107) for connecting a plurality of users to the Internet shopping mall server system(101) through the Internet. The client system(100) is connected to an equipment such as a scanner(103), reads the image of the goods through the scanner(103), and registers it to the Internet shopping mall server system(101). The Internet shopping mall server system(101) is connected to a member database(104), a goods database(105), and a sale database(106) and is connected to the Internet(111) through the communication equipment(107). A multiplicity of users connect to the Internet(111) by using a personal computer(108) or an information communication equipment(109), retrieve the goods registered in the Internet shopping mall server system(101), or buy a purchasing ticket of goods. The information communication equipment(109) includes a cellular phone, a PCS(personal communication service) phone, a PDA(personal digital assistant), and the like.

Description

{Method of Selling Goods in a Electronic Commercial Trade}

The present invention relates to a merchandise selling method using the Internet. More specifically, the present invention relates to selling a plurality of purchase tickets for a single product in e-commerce using the Internet or a cable TV (CATV). When the date of the lottery is to sell the merchandise in a way to draw the sold purchase tickets and transfer the prize to the winner.

In general, to purchase a product, you must pay the full price of the product. This is true not only in general product purchase but also in online shopping malls or home shopping using CATV. In other words, in order to purchase a product in an internet shopping mall or CATV, the member must log in to the shopping mall and request a purchase by calling a member or calling the corresponding home shopping company to make a purchase request for the product. In other words, the only difference is that the consumer does not go directly to the vendor, and the consumer who wants to purchase the product in the online internet shopping mall or CATV home shopping must pay the product price to receive the corresponding product.

The general method of selling a product is that when the buyer cannot pay the full price of the product because the selling company transfers the product to the buyer only when the buyer pays all the goods for the purchase, the product is the buyer. Even if it is necessary for the product was not sold.

Accordingly, the present invention has been made in order to solve the problems of the prior art as described above, by registering and displaying a product on the Internet shopping mall or CATV home shopping broadcast, a plurality of consumers to purchase a plurality of purchase tickets cheaper than the price of the product It is intended to provide a method of selling a product in an electronic commerce that sells the product to the winners, transfers the prize to the winners, and caches all or part of the purchase price to the non-winning buyers.

1 is a view showing a system for implementing a method of selling goods using the Internet according to an embodiment of the present invention,

2 is a diagram illustrating an example of an Internet shopping mall homepage screen according to an embodiment of the present invention;

3 is a view showing an example of a member database according to the present invention;

4 is a diagram illustrating an example of a product database according to the present invention;

5 is a diagram illustrating an example of a sales database according to the present invention;

6 is a diagram illustrating an example of a member registration screen;

7 is a diagram illustrating an example of a product registration screen;

8 is a diagram illustrating an example of a product selection screen;

9 is a view showing an example of the payment method selection screen after the product selection of FIG. 8,

10 is a flowchart illustrating a process of purchasing a purchase right of a product according to an embodiment of the present invention.

According to an aspect of the present invention, there is provided a product selling method in an electronic commerce, comprising: a first step of registering and displaying, on a computer, commodity information including a purchase right information of an amount less than a price of a product to be sold; A second step in which any purchaser indicates to the computer a payment method while indicating the purchase intention of purchasing the displayed goods; A third step of the computer inquiring whether the purchaser can pay the price and selling the purchase right to the purchaser if the payment is possible; A fourth step of repeating the second step and the third step until all of the purchase rights have been sold or until a set sale time limit is reached; And a fifth step in which the computer draws the sold tickets and transfers the prize to the winner.

Preferably, the sixth step of causing the computer to cash back at least one or all of the purchaser's purchase amounts in at least one of cash, financial instruments, securities, or the transfer of goods corresponding to the amount. Characterized in that further comprises.

According to the present invention, a product producer and a seller establish a shopping mall for selling a product on the Internet, construct a homepage for selling a product, or use CATV home shopping broadcasting to sell a product price, a product specification, and a purchase price selling price. Indicate the quantity and prize draw date to provide consumers with relevant information about the prize.

Consumers access Internet shopping malls using personal computers or other information and communication devices (cellular phones, PCS phones, wireless paging, PDAs) that can access the Internet, and purchase tickets for desired products, or those required by CATV home shopping companies. Purchase the right to purchase the goods by means of communication. When the sale of the purchase ticket for the prize is completed or the drawing date is announced, the selling company will draw the prize and transfer the prize to the winner and pay the sales price to the prize supplier.

If the lottery date of each product is announced and all purchase tickets of the product are not sold by the lottery date, the lottery must be drawn on the lottery date that the sales company purchases all remaining purchase tickets. After the lottery is completed, the prize is transferred to the winners, and the non-winners are allowed to choose some or all of the principal used to purchase the ticket after a period of time (e.g. cash, deposits, insurance, Return to one of those items).

This product sales method can sell a large amount of goods at a low cost by minimizing distribution margins, thereby allowing producers to make profits by smoothly rotating the funds and provide consumers with the opportunity to purchase desired products at low prices. have. Buyers who do not win will not be penalized at all because they receive a refund of all or part of their principal. In addition, the purchase price sales rights can be managed by financial institutions or public institutions that have business affiliation, which can give consumers confidence, and by managing financial institutions or public institutions for a certain amount of money to be refunded to winners, Can help increase.

Hereinafter, with reference to the accompanying drawings will be described in more detail "method for selling goods in electronic commerce" according to an embodiment of the present invention.

1 is a block diagram showing a system for implementing a method of selling goods using the Internet according to an embodiment of the present invention.

Referring to FIG. 1, a client system 100 for registering a product to be sold in an internet shopping mall, an internet shopping mall server system 101 for selling a product by a product selling method according to the present invention, and sending an e-mail to members E-mail server 102, and communication equipment 107 for connecting a plurality of users and the shopping mall server system through the Internet.

The client system 100 is connected to equipment such as a scanner 103, and reads an image of a product through the scanner 103 and registers it with the shopping mall server system 101. A member database 104, a product database 105, and a sales database 106 are connected to the internet shopping mall server system 101. The shopping mall server system 101 is connected to the Internet 111 through communication equipment 107. An unspecified number of users access the Internet 111 using a personal computer 108 or an information communication device 109 to inquire a product registered in the shopping mall server system 101 or purchase a purchase right of the product. The information communication device 109 includes a cellular phone, a PCS phone, a PDA, and the like.

2 is a diagram illustrating an example of a homepage screen for merchandise sales in an internet shopping mall. On this homepage, products sold in the mall are classified and displayed. In this embodiment, the products are "life / home appliances" field, "small appliances" field, "computer / communication / S / W" field, "clothing / goods / cosmetics" field, "sports / leisure" field, "stationery office supplies" Field, "book / record / video" field, "furniture / interior" field, "travel goods" field, "kids / toys" field, "condo membership" field. However, other types of classifications are possible, and further expansion in other fields is also possible. If you click on the field, the products registered in the field are displayed. If you click on the desired product, detailed information on the product is displayed.

In addition, a member registration button 201, a login button 200, and a member information change button 202 are disposed on a homepage for product sales of a shopping mall. When the users access the shopping mall server system 101 through the Internet 111, the homepage for sale of this product is displayed. The user must register as a member and log in to the homepage to inquire about the product and purchase the purchase right of the product. That is, a non-member user must first click a member registration button 201 to register, and a user who is a member must log in by clicking the login button 200.

As mentioned above, the shopping mall server system 102 is connected to the member database 104, the product database 105, and the sales database 106. The member database 104 includes a member identifier (ID) 300, a password 301, a name 302, a social security number 303, an address 304, a telephone number 305, an electronic as shown in FIG. Postal address 306, credit card number 307, direct debit account number 308, cashback account number 309, cashback type 310, postal code 311, etc. are linked and stored do. When a user accesses the shopping mall server system 102 through the Internet and registers as a member, the shopping mall server system 102 stores the member's information in the member database 104, and whenever an event for the member occurs, Upgrade the member's data.

As shown in FIG. 4, the product database 105 includes a product code 400, a registration date 401, a product name 402, a product standard 403, a sale price 404, a purchase price sale price 405, The number of purchase tickets 406 to be sold, the number of purchase tickets 407 sold, a lottery date 408, a winning number 409, and the like are linked to each other and stored. When a product is registered in the shopping mall server system 101 through the client system 100, the shopping mall server system 101 stores information about the product in the product database 105 and updates data each time an event occurs.

As shown in FIG. 5, the sales database 106 includes a member identifier (ID) 500, a purchase date purchase date 501, a product code 502, a registration date 503, a purchase number 504, and a purchase right. A number 505, a payment method 506, a cash back amount 507, a winning or not 508, etc. are linked to each other and stored. When the purchaser purchases a purchase right, the shopping mall server system 101 stores the purchase right in the sales database 106.

6 is a diagram illustrating an example of a member registration screen. If the user wants to access the shopping mall server system and register as a member, a member registration screen is sent to the user's terminal, which leads to input of information necessary for membership registration. The user can use the member identifier (ID), password, name, social security number, work address and telephone number, e-mail address, cashback account number, credit card number, direct debit account number, home address and telephone number on this registration screen. Fill in all the fields, and click the Register button. If you do not want to become a member, click the Cancel button. In this way, when the user performs the registration procedure on the member registration screen and receives approval for membership, each information is stored in the member database for each item. At this time, the shopping mall server system immediately informs the member whether or not to register on the homepage, the e-mail server sends an e-mail to the e-mail address recorded in the member database to send a completion message and congratulations. A user registered as a member can enter a shopping mall and search for products.

A buyer who has already registered as a member clicks the login button 200 and inputs a member identifier and a password. The shopping mall server system allows the buyer to access the shopping mall if the member identifier input by the buyer is registered and the password is matched. However, if the user is not registered, the member registration screen is provided so that the user can register as a member, and if the user is registered but the password does not match, access to the shopping mall is not allowed. In the case of a logged-in opportunity member, if the member information change button 202 is clicked, other items except for the member identifier among the existing registered information may be changed and modified.

When a product is to be sold in a shopping mall, a product sales contract is concluded between a product producer or a client and a seller for the product to be sold.

After the product sales contract is concluded, the process of registering the product in the Internet shopping mall is as follows. First, a photograph of a product is stored in a file format on a client system using a scanner, and information about the product is input using a product registration screen of the client system. An example of the product registration screen of this client system is shown in FIG. The product information required for product registration is a product code, a registration date, a product name, a product specification, a selling price, a purchase price selling price, and the number of purchase right to sell. After entering all the information and pressing the registration button, the client system 100 transmits the data to the shopping mall server system. The shopping mall server system stores the information about the product delivered through the client system in each product database as shown in FIG. 4, and simultaneously displays the product under the field to which the product belongs on the homepage.

A user who wants to purchase a product logs in to a homepage according to the present invention using a personal computer or a mobile information communication device. At this time, if the membership registration and identity is confirmed, it is possible to query the product specification and the purchase status of the purchase right of the corresponding product.

A process of purchasing a purchase right of a product in order to purchase a product is shown in the flowchart of FIG. 10.

The user accesses the homepage (S101) and checks whether the user has entered the shopping mall (S102). In this case, in the case of non-members, the member registration process proceeds to induce the user to register as a member (S103). In the case of the member, the right to enter the shopping mall and inquires the product is granted (S104). For example, if you want to inquire about the refrigerator and the audio belonging to the household / household field, click the household / household button on the homepage screen of FIG. 2. Then, the refrigerator and the audio belonging to the living / home appliance are displayed on the screen as shown in FIG. 8. The screen displays a product name, a consumer price, a purchase price, a planned sale quantity, a sold quantity, and selection. For example, the ×× refrigerator has a consumer price of 100 won, a purchase price of 10 won, a planned selling quantity of 10 sheets, and the quantity sold is 3 sheets. In this case, when the product name is clicked, detailed information about the product or the appearance of the product may be displayed in more detail, and the scheduled lottery date or the cash back date may be displayed together.

If the current member purchases 2 ×× audio purchase tickets during the life / home appliances, click the ×× audio selection field to enter details about the selected product and to enter the quantity of purchase tickets to purchase. The screen is displayed as shown in the lower part of FIG. After entering the desired quantity in the purchase quantity purchase quantity item and clicking the OK button, the order for the purchase right of the corresponding product is transmitted to the shopping mall server system. If you want to cancel your purchase, click the Cancel button.

After selecting and ordering a purchase right of a product to be purchased (S105), the shopping mall server system displays the name of the product selected by the buyer and the number of purchased purchase tickets, as shown in FIG. Wait for the buyer's payment method information to be entered with a prompt to select.

When the buyer selects the payment method (credit card or bank account transfer) and presses the confirmation button (S106), the shopping mall server system checks the purchaser's credit status and whether the payment is possible through the communication equipment to the credit card company or the corresponding financial institution. (S107).

As a result of the inquiry from the financial institution, if there is no abnormality in the payment (S108), the shopping mall server system registers the information about the product selected by the buyer in the sales database 106. To this end, the information about the product selected by the buyer in the sales database composed of the file structure of FIG. 5 with reference to the member database and the product database, that is, the member identifier, the purchase date, the product code, the registration date, the number of purchases, and the payment method Register the data.

In addition, the shopping mall server system generates a purchase ticket number and registers the number in the purchase ticket number item of the sales database, updates the data of the purchased ticket number item among the data items of the product database, and sells the corresponding product on the shopping mall homepage. Update the number of purchase tickets. After registering the data in the relevant database by a series of procedures as described above, the shopping mall server system transmits the product information selected by the buyer and the purchase right number to the e-mail server 102. The e-mail server 102 refers to an e-mail item of the member database and transmits a receipt indicating the selected product and a purchase right number to the buyer by e-mail (S109). In this case, the receipt may include the date of the draw and the date of the draw.

In addition, the shopping mall server system transfers the relevant information to the buyer's account according to the payment method selected by the buyer so that the payment can be transferred from the credit card or the buyer's account to the account of the affiliated institution (financial institution or public institution) to manage the cashback. Transfer to an established financial institution system. Relevant financial institutions use the financial network or their own communication network to carry out the transfer of funds between related institutions.

The shopping mall server system may immediately draw a lottery by changing the date of the lottery if the purchase ticket is sold early, and draw the lottery on the published lottery date even if all the purchase tickets are not sold.

First, the shopping mall server system inquires the purchase right sale status. In other words, it compares the purchase right item and the item to be sold in the commodity database to check whether all the purchase right of the product has been sold, and sells all the purchase right before the lottery date announced when selling the product. If it does, it will be re-published sooner than the draw date of the prize database.

When the lottery date is reached, the shopping mall server system performs the lottery. When the winning number is confirmed, the result is recorded in the sales database. The result is entered for each purchase ticket number, and the winning number is registered in the winning number item for each product code in the product database. In addition, the winner of each prize is announced on the shopping mall homepage. In addition, the winning buyer will be notified by email by referring to the member's email address in the member database.

The selling company that sells the product through the homepage selects the winner, transfers the prize to the winner, and pays the selling price to the prize supplier. In addition, the non-winning buyers are returned to their cash, financial instruments, securities, or other equivalents after a certain period of time. For this cashback function, the shopping mall server system stores the cashback date, the cashback amount, and the cashback type of the purchase right purchase members in a database.

Sellers develop financial products for cashback in partnership with financial institutions (banks, insurance, investment companies) or public institutions in order to manage their cashback functions fairly and securely. The financial institution or public institution affiliated with this sales company is in charge of all the operations related to the cash back, and the shopping mall server system of the consignment sales company manages the information such as cashback date, cashback type, and cashback amount. Information to the public or public authorities.

The shopping mall server system extracts the data of the cashback account number item, cashback type item, and sales database cashback amount item for each member of the member database, and provides the data to affiliated organizations through communication equipment to provide cashback services to the affiliated organizations. Make sure to run smoothly.

As another embodiment of the present invention, the product selling method according to the present invention may be applied to a home shopping system using CATV.

The home shopping system for implementing the product selling method using CATV according to the present invention is similar to the system for implementing the product selling method in the Internet shopping mall described above. That is, the server for business processing controls the product selling method according to the present invention as a whole, and the member database having the structure as shown in FIGS. 3 to 5, the product database, and the sales database are connected to the server for business processing.

CATV home shopping company registers the product to be sold in the server for business processing. When registering a product, a product name, a product standard, a product code, a selling price, a purchase price selling price, a purchase right to sell, and the number of sold purchase rights are recorded together. The server for processing a business has a structure as shown in FIG. Store product information in the product database. After registering the product in the database, the product information and the purchase right information are broadcast together with the product for sale.

When a consumer desires to purchase a product while watching a CATV home shopping broadcast, the consumer connects to the CATV home shopping company through various communication means. Nowadays, wireline phones are generally used, but other communication means allowed by CATV home shopping companies can be used, for example, purchases can be made through PC communication, the Internet, or wireless communication devices.

This will be described in more detail as follows. When a broadcast of a product starts and a consumer desires to purchase the product, the consumer uses a telephone to connect with a CATV home shopping company. When the telephone is connected, the consumer first checks whether the purchase right of the product to be purchased is available and then requests a purchase from a counselor. The counselor consults the product database and informs the consumer whether the purchase right is possible. If the purchase right of the corresponding product has been sold, the consumer may cancel the purchase or may purchase a purchase right of another product. If the purchase right is not sold, the consumer may request a purchase of the purchase right of the product, and at this time, a payment method for the purchase right is presented.

Here, the counselor may sell the purchase right of the product to all consumers without confirming the membership, or may inquire whether the consumer is a registered member and sell the purchase right of the product only to the registered member. Of course, if the consumer wants to join the membership can also receive a new member registration. When registering as a member, member information is stored and managed in a member database having a structure as shown in FIG.

The payment method proposed by the purchaser who purchased the purchase right may be a credit card payment method, a direct debit payment method, or another payment method. CATV home shopping companies inquire whether the payment method is acceptable, and if possible, sells the purchase right to the buyer.

The counselor inputs the payment method suggested by the buyer to the sales database during the telephone consultation with the buyer. The server for processing the transaction checks the credit status of the buyer and whether or not the payment is possible. As a result of the inquiry of the credit card company or the financial institution, if the payment is possible, the server for processing the business refers to the member database and the product database to register the information on the product selected by the buyer in the sales database. The structure shown in FIG. Register information about the product selected by the buyer, namely the member name, purchase date, product code, registration date, number of purchases, payment method, etc. If there is a problem with the payment method, it is required to select another payment method or cancel the purchase of the product purchase right.

After the payment, the server for business processing generates a purchase right number, registers the number in the purchase right number item of the sales database, and increases the data of the purchased right number item among the items in the product database. In addition, the number of purchaseable tickets for sale of the corresponding product is updated and broadcasted. In this way, the server for business processing registers the data in the relevant database by a series of procedures, and then informs the purchaser of the product information and the purchase right number selected by the buyer. In this case, as a notification method, a voice or text message transmission method using an electronic mail or a wireless communication device is used.

In this way, the purchase right of the product is sold and all the purchase right is sold or when the drawing date is announced at the time of the sale of the purchase right, the drawing of the purchase right is carried out. If the purchase right is sold earlier than the draw date, the draw date can be advanced. In this case, all buyers of the purchase right will be notified and it will be announced on CATV home shopping. The server for the business process draws a lottery ticket. The result of the lottery is notified through the home shopping broadcasting, and the buyers are notified by wire or e-mail.

As a result of the lottery, the winners will transfer the prize and the winners will cash back all or part of the price paid for the purchase of the ticket after a period of time. Details of this are the same as in the above-described merchandise sales method in the Internet shopping mall.

While the invention has been described above based on the preferred embodiments thereof, these embodiments are intended to illustrate rather than limit the invention. It will be apparent to those skilled in the art that various changes, modifications, or adjustments to the above embodiments can be made without departing from the spirit of the invention. Therefore, the protection scope of the present invention will be limited only by the appended claims, and should be construed as including all such changes, modifications or adjustments.

According to the present invention as described above, it is possible to sell a large amount of goods at a low cost by minimizing the distribution margin. As a result, producers can increase their sales and maximize their profits while producing high-quality products through smooth funding. In addition, consumers can purchase desired products at a lower price. In addition, consumers can purchase a purchase ticket without any disadvantages because they are refunded in full or at least a part of the principal even if they do not win.

Claims (13)

A first step of registering and displaying, on a computer, commodity information including purchase right information of an amount less than the price of the product to be sold; A second step in which any purchaser indicates to the computer a payment method while indicating the purchase intention of purchasing the displayed goods; A third step of the computer inquiring whether the purchaser can pay the price and selling the purchase right to the purchaser if the payment is possible; A fourth step of repeating the second step and the third step until all of the purchase rights have been sold or until a set sale time limit is reached; And And a fifth step of causing the computer to draw sold tickets and to hand over the prize to the winner. The method of claim 1, wherein the computer causes at least the winners to cash back some or all of the purchase price of the purchase right in at least one of cash, financial instruments, securities, or the transfer of goods corresponding to the amount. A product selling method in an e-commerce, characterized by further comprising six steps. 3. The method of claim 2, wherein the purchaser sets a cash back scheme and the computer causes the winners to cash back the cash back scheme set by the buyer. The method of claim 1 or 2, wherein in the third step, if the payment method presented by the purchaser in the second step is a credit card payment method, the computer transmits the credit card number to a credit card company to make a payment. If the payment method presented by the purchaser in the second step is a wire transfer payment method, the computer transmits the account number to the financial institution to check whether the payment is made. How to sell. The method of claim 4, wherein the first step comprises opening an Internet shopping mall on the computer and registering and displaying product information to be sold in the shopping mall. The method of claim 5, wherein the products registered in the shopping mall are classified and displayed according to fields. The electronic commerce according to claim 5, wherein, in the second step, when the purchaser registers as a member of the shopping mall and logs in, the computer grants the purchaser permission to inquire about the product and purchase a purchase right. How to sell your product on The method of claim 5, wherein the fourth step is characterized in that the computer draws the purchase rights and announces the result to the shopping mall homepage, and at least the winner is notified by e-mail or voice or text message of the wireless communication device. How to sell goods in electronic commerce. 5. The method of claim 4, wherein the first step includes broadcasting the product information and purchase right information on a television so that the purchaser can watch. 10. The method of claim 9, wherein the fourth step is characterized in that the computer draws the purchase rights and announces the result through a broadcast, and at least notifies the winner by e-mail or voice or text message of the wireless communication device. How to sell goods in electronic commerce. According to claim 1 or claim 2, wherein in the third step, when the price of the purchase right is paid to the payment means, the computer issues a receipt containing the purchase details and purchase ticket number to the buyer A product selling method in an e-commerce, characterized in that. The method of claim 11, wherein the receipt is transmitted by an electronic mail or a voice or text message of a wireless communication device. The method of claim 1, wherein the fifth step comprises a computer paying an item price to an item supplier after the product is transferred to a winner.