TW499662B - Digital advertisement authorized broadcasting system - Google Patents

Abstract

A digital advertisement authorized broadcasting system comprises a network platform, in which there's an authorized broadcasting window on top of it, for customer to upload film from a remote end; a monitoring and control center that receives the customer's authorized broadcasting advertisement film on network to orderly and systematically broadcast and output to the group cinema host system under it; and a group cinema host system installed at each specified position respectively with a built-in broadcasting unit for transmitting the acquired film by monitoring and control center to the terminal hardware to play. By means of this, it can achieve to be extensively compatible with all sorts of film format to reduce the pre-processing operation cost of advertisement film and use a simple network selection for processing authorized broadcasting, quickly and precisely delivering the advertisement message.

Description

499662 V. Description of the invention (1) This creation is about the innovation of cinema advertising hosting, especially one that is widely compatible with various video formats, reduces the pre-operation cost of advertising films, and can be accepted using simple internet clicks. And a digital ad distribution system that quickly and accurately delivers advertising messages. The usual movie theaters are designed to attract customers to visit ..... Tongge τ 隹 Cinema or a prominent place in the movie theater has a TV wall to play the trailer in a loop. At the same time, we also accept customers commissioned to insert advertisements in the middle section. Traditionally, it is more troublesome to handle advertisement consignment operation. The system operation mode is shown in Figure i. The entrusted manufacturer must spend a large cost to convert the advertisement into a format that can be played in the theater, such as 35 movies or vhs, and then bring the prepared VHS After arriving at each theater, after each theater receives it, they will make a 35㈣ movie or vhs to play in a loop and play back in a theater. The effect is good. The law has reached a good standard with the master's concubine Mo Shi Chang, and the main appeal is mainly pre-film playback, resulting in the following shortcomings in the consignment: • The efficiency is not south, the use of the loop belt in the middle Uninterrupted continuous playback is required. , Machida Electric is now c wall) thermal method 2. Due to the use of tape playback data, poor sound quality and so on ;; there will be daylight quality and quality after broadcasting for a certain period of time. If it ’s bad, it ’s always impossible to maintain a certain manual unloading and playback mode to become the established format. I ’m not jealous ^ ¥ Inconvenient and error-prone, make a good valley, when the advertisement is exposed, and the movie and capture are moved. 4 · This kind of playback can not be played with intermittent quality. Difficult, each theater is independent 4 2 and the time period charging industry lacks integration ’makes the general theater

499662 V. Description of the invention (2) Most of the looping equipments are only used for trailers, but cannot be used to create profits and become effective advertising media to increase the income of the theater. In view of this, the inventors have conducted in-depth research and improved the 'inconvenience and excessive cost' caused by the CF or VHS made by the movie studio or the theater after the trailers or advertising materials were made through multiple passes after improving through various experiments. Directly, when the production of publicity materials is started, they will be converted into digital publicity materials, which can be directly transmitted to the studio by the Internet, and will be displayed in the ticket gate, sales department, and department. The theater line is synchronized (or non-synchronized) to play, and ί = the machine intersperses the control flexibly, which greatly enhances the promotion of materials. The flexibility is also allowed. There is a simple TV wall to become a sustainable service. The main purpose of the invention is to promote another powerful advertising medium, which is a stable source of wealth. ;, Here is a detailed description of the composition of the present invention and its operating effects and advantages. The illustrations of the figures are as follows; and the points are shown in Figures 2 ~ 4, too respectfully M% Λ: It mainly includes: a net 4 = So, the digital advertising hosting system is composed of host 3, including 001, a monitoring center 2, and a group of this network platform 1, and Fuyuan creeps uploading videos; "There is also a hosting window 11 1 above For the customer from the monitoring center 2, the main φ,, 'to make a systematic arrangement to accept the client's hosted advertising movie host 3; and to play in sequence, and output to the group cinema host 3 below it, ν _ is § again at each scheduled playback position, internal key

I 499662 V. Description of the invention (3) The playback unit outputs the video obtained by the monitoring center 2 to the terminal hardware 4 for playback; when implemented, its software equipment only needs to have 1, 0. S: Window98 and 2, AP: Med ia Player 7 or Real piayer or Quicktime and other commonly used software can be achieved. The internal network equipment can be a LAN, the external Intern Internet can use a dedicated line or ADSL, and the field terminal hardware 4 can include The PC screen 4 1 and TV wall 4 2 connected to the ticket gate, the hall, the sales department, and the theater management back end. The minimum unit system architecture can also be set up in the theater host 3 directly. Sports equipment can be set at the ticket gate by TV, computer, sales department with L c D, computer, heavy bass, and projectors, computers, camp screens and suspension TVs in the hall. Upfront cost

Send to play. ‘Transmit quickly and accurately. This way, manufacturers can reduce commercials when using this system.’ As long as C F or other software compatible format video

Therefore, the lower gear of the monitor is very accurate and can be more mobile. Each demand is different for precision and convenience. 499662 V. Description of the invention This is not the effect of traditional hosting. ^ Please refer to Figure 2, this According to the invention, there should be a timing and billing sheet for evaluating the hosting efficiency of each theater host 3: heart = control _ = 2 and charging for benefit evaluation ^ f ^ Estimated car element host 3 may also have another sorting change unit And: Can be used for synchronous and asynchronous advertising, to achieve the practicality of :: j τ for the special fixed-point system can be shown in Figure 6. Because it is transmitted through the network, the entire borrowing network is connected to the monitoring center 2. Even the main theater 3 of the movie theater is located in the language 1 with a computer and a display screen. Once the evaluation of the father Tong Gong presented a sample of downloaded advertising videos via the Internet, in order to get rid of Xi ’s integration and play a strong advertising force 'simultaneous = transparent; into the source. Please refer to Figure 8 for another one. Please take into account Figure 8. In order to take into account the cost of repurchasing hardware in general, the monitoring equipment of the present invention is connected together. Using its old system, the video playback ends, and Z = the original gap. Start its theater host 3 at the right time to insert air broadcasts and news ~ 'and then you l $ 80 dead broadcast, so you can also control the sorting and billing effectively with the special advertising effect. Analysis of the application advantages of the present invention: 1. Exposing the advertising point of the ticket gate can reduce the combination of advertising materials and promotional playlists at any time, so that the pure broadcast of TV (wall) becomes a powerful advertising medium. It can be directly 21, and the hardware of the theater 4 to strengthen the broadcast system, the middle part of the film, so that the same independent and effective connection with the extra capacity to reduce the broadcast system to achieve the same film in the next round

499662

V. Description of the invention (5) 2 · Using the characteristics of the theater's location in the downtown area, the masses make long and intensive advertisements to be exposed from the hall and out of the hall.

4 6 • Computer digital playback supports various playback formats. It costs manufacturers a lot of money to convert advertisements into formats that can be played in theaters: 'No film or vhs required, save costs and enhance the format of creative materials. The digital file replaces the original loop tape playback mechanism. The mobility of promotional videos will be significantly improved. Electric Scene > 's • Remote control technology on the network will simplify the control point to one point. The looping of the video can be used to point to multiple endpoints on a single control point. The order was issued _ • In the past, Vhs loop tape playback not only had a rewind time, but also was damaged due to taxi playback and had to be replaced. The song was played digitally, and the 8 ^ problem was solved at the same time. These questions 7 The advertising point of the theater sales department is exposed, and the audience opens before the ticket is purchased. There is a period of waiting time in the theater before the theater. The departure department is planned at the point where the audience moves in the theater. In the hospital, the lively acousto-optic dynamic message of the present invention replaces the original fixed message, attracting the attention of the audience, and increasing their willingness to purchase. If the department is greedy, ΙΛ · 3 forces Π sales 8 can be exposed in a large amount in the sales department 饫It is expected to do effective marketing advertising and add another demographic analysis concept with effective advertising media department revenue and marketing. Advertising theaters such as food theaters and children's products, in addition to ticket sales advertising revenue, will increase advertising revenue points.

499662 V. Description of the invention (6) 9 · In view of the differences in film attributes, you can also analyze the audience of the film audience and do effective targeted advertising, such as sports and car advertising when action movies enter or leave the scene, literary love Tablets can be used for cosmetics and women's products advertising. As for the analysis of the excellent differences between the traditional theater operating mode and the digital advertising hosting system and the estimated increase in the profit of the theater in the mother year after implementation, it will not be repeated as shown in Tables 1 and 2. The comprehensive point is to transport the students to the place of the theater, and it must be effective in the environmental boom. As mentioned above, it can be highly competitive for multiple end-users and the marketing. You do n’t need to use the media, plus' The theater industry has not seen openly through the broadcast loop of this launch point and the media to create more and more talents. Today, the new classic can be applied to the application of the application, as long as it is controlled by a single remote control point on the network. In addition to improving the various inconveniences of traditional film production, it can also increase the power of the company and thereby increase its profit in the public entertainment industry. What is important is that all these funds are used to develop a new system software application. Only common computer technology is used in the theater's existing thinking mode, and there is no other way out of a movie box office. The invention was indeed a patent application filed by the former fan. _

Page 9 499662 Schematic description of fal single schema: Figure 1 is a block diagram of a conventional movie advertisement hosting system. Fig. 2 is a block diagram of an advertisement hosting system of the present invention. Fig. 3 is a basic architecture diagram of the advertisement consignment system of the present invention. Fig. 4 · Fixed-point configuration diagram of advertisement playback for each theater Fig. 5 · Schematic diagram of the mobile arrangement of advertisement consignment of the present invention. Fig. 6 is a diagram of the chain architecture of the advertising consignment system of the present invention. Figure 7 is a schematic diagram of the extended application of the consignment system of the present invention in a propaganda vehicle. Figure 8 is a block diagram of a compatible configuration of the present invention with a conventional playback system. Attached Table 1 · This is a table of the differences between the present invention and traditional hosting. Attached Table 2 · This is an estimate of the expected benefits after the implementation of the present invention. Part Number: (1) ··· Internet Platform (11). · Consignment Window (2) ··· Monitoring Center (2 1) · .Benefit Evaluation Unit (22) .. Timer Billing Unit (3). .. Theater host (4) ... Terminal hardware (41) .. Display screen (42) .. TV wall

Claims (1)

499662 VI. Scope of patent application1. A digital advertising hosting system, which mainly includes: an Internet platform on which a hosting window is provided for guest videos; "Retreat to a monitoring center, mainly on the Internet The advertising video slots that are hosted by customers are arranged in a systematic order and played in turn, and are rotated to the group theater host to which they belong; and a group theater host is divided into each predetermined playback position, and the internal key playback unit will be controlled by The videos obtained by the monitoring center are played on the terminal hardware in turn; this can be used to achieve a wide range of compatible video formats and reduce the cost of pre-installation of commercials. Using simple network clicks can accept consignments and quickly Precisely convey the advertising message. 2 · The digital advertising hosting system as described in item 1 of the scope of patent application, in which 'the monitoring center is provided with a function to evaluate the hosting efficiency of each theater host. Flat valuation unit, and time-based billing unit for benefit evaluation. 3 4 Digital advertising consignment system as described in item 1 of Shen Qing's patent scope, where 'the on-site terminal hardware system includes ticket gates, halls, and sales The PC computer display screen and TV wall connected to the back end of the department and the theater management. As claimed, the digital advertisement consignment system described in item 1 of the patent scope, in which each cinema host has a sorting and changing unit, so that the cinema terminal hardware can play advertisements synchronously and asynchronously. For example, the digital advertising hosting system described in item 1 of the scope of patent application, wherein ‘the group of theater hosts may be respectively located in cinemas in different regions, 499662 VI. Scope of patent application Intermediate network is connected to the monitoring center. 6 · The digital advertising hosting system described in item 1 of the scope of patent application, in which the theater host can also be set on a public transport with a computer and a display screen, and the advertising videos can also be downloaded via the Internet. _ Page 12