TW482974B - System and method for profiling a web site - Google Patents

Abstract

A system and method for performing profiling of a site are disclosed. Users view pages from merchant web sites over the internet to make a purchase. As the user views the web pages, information is sent to a profile server which creates a site profile or a site map. The site profile includes information about the layout of the various Web site. As the user interacts with the web pages, information about the user is obtained from the user is obtained from the user's actions. For example, if a field known to be a name field (by the site profile information) has data entered into it, it can be presumed that this is the user's name and such information about the user is also be stored. As such, when the user interacts with other web pages, if site profile information is available and user profile information is available, user data can automatically be entered in the appropriate fields. Since the site information (including scripts for interacting with the site) is stored on a profile server, it is available to other users.

Description

482974 A7 ___ B7 _ ^ _ V. Description of the Invention (Y) Field of the Invention The present invention relates to general electronic commerce, and particularly to a system and method for establishing and using a store profile. BACKGROUND OF THE INVENTION Businessmen often expect a profile that describes consumer shopping habits and product preferences. In the past, consumer profiles in face-to-face traditional transactions were completed by customers through surveys and inventory tracking to determine shopping habits and product preferences. However, for convenience, consumers are always looking for alternatives to shopping in the street. For example, consumers often shop by phone or mail order. Recently, consumers have switched to using the Internet as an alternative. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs through Internet sales, business people also expect to have a skill to obtain information about consumer shopping habits. A common technique is to present a "preference" screen by the user. Complete transcription. Consumers complete this screen before buying, or as part of a store vote, or survey, or promotional gift. There are some issues with using this technique, such as surveys, to obtain this information. Most people do not like to spend time completing these surveys. So this survey is not representative of all consumers. For consumers who have completed the questionnaire, there is no way to prove its authenticity. Therefore, a system and method are needed to obtain preference information as an additional element of purchasing experience. This information explains what the customer did, not what they instructed in a questionnaire or vote.

In addition, in order to attract more customers and increase customer consumption ’, the store is looking for ways. 4S & W-200003TW This paper size applies the Chinese National Standard (CNS) A4 specification (21 × 297 mm) 74 9 2 8

Printed A7 B7 Instructions (>) by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs to make it easier for consumers to use their website ’, especially for specific web pages, for user purchase. This technique provides customers with the ability to browse one or more consecutive web pages and requires the consumer to enter information in a suitable form field (such as product name, quantity, shipping address, etc.). Although the functions implemented on the store website are very similar, the layout of the web pages that require input data (for example, the form river is very different. Browse between web pages and the collection of web pages that make up the website are also very different, even if they provide almost The same function. Therefore, it is difficult to provide an automatic mapping of a site. Therefore, the interaction between the user and the website is performed by an automatic or semi-automatic mapping of sites. There is a need for simplification (eg, the establishment of a store website profile). Vendors that sell information about the store website exist. For example, Globeset, a company in Austin Texas, offers a store profile subscription. However, Subscription purchases are limited to store profiles for those provided by the subscriber. Therefore, the need to profile any desired store website exists, such as those actually used by consumers who utilize the store profile system Website Summary of the Invention In an embodiment of the present invention, a user browses a store website (m erchant web sites) for purchasing. When a user browses the website, his information is sent to a profile server, which runs a site profile or a site map map). The website profile includes information about various page layouts, as well as how to browse information in various pages on the website. When a user interacts with the page, the user's actions can get the user 2 4S & W-200003TW This paper size is applicable to Chinese National Standard (CMS) A4 specification (210 X 297 mm) 482974 A7 __ B7 —-------- V. Description of invention (j) (Please read the notes on the back first Fill in this page again) information. For example, if there is data entered in a field with a known name (known from the site profile information), it can be inferred that the name is the user name, and this use In this regard, when users interact with other web pages, 'assuming site profile information is available and user profile information is available, it is automatically Enter the user data in the appropriate place. Figure 1-3 is a block diagram of the merchant profile system; Figure 4-5: It is the store profile server in Figure 1-3 ( merchant profile server); Figure 6: An example of a logic flow chart for a user profile and a website according to the present invention; Figure 740: An example of a logic flow chart for a merchant profiling according to the present invention; Figure 11 -20: Legend of the data structure of the site model; Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs; Figure 21-24: Legend of the data structure of scriptable interactions; Figures 25-28: —Illustration of the data structure illustrated by the user profile; and FIGS. 29-34: An example of a user interface for starting a website profile according to the present invention is displayed.

The content of the present invention and the preferred embodiment 4S & W-200003TW The paper size is applicable to the Chinese National Standard (CNS) A4 specification (210X 297 mm) 482974 A7 B7 __ 5. Description of the invention (φ) Generally speaking, the present invention Site profiling is performed by storing information about web pages in a website and capturing information when a user interacts with the website. For example, this website information (or site map) includes information about various form fields (such as name fields, address fields, email fields, etc.) on a web page, and this website information is stored on a server, This information can then be used by other users. When a user enters information in the form fields (such as user name, address, email, etc.), the user information is stored (such as creating a user profile). This user information is automatically entered into the appropriate fields in the website where the website profile is already available. In the illustrated embodiment, the website is a merchant site. However, it is well known that the website can be any kind of virtual website, database or network. The store profile established by the merchant profiling system of the present invention is based on the interaction between the user and the website, where the interaction is typically purchase. A store profile describes the website of a store, such as the layout of a checkout page. When customers shop online, information about the store's website is stored and this information can be used by other users. Information about the user is also stored, and because of the information about the user and the information on the store website, most of the information that usually needs to be entered by the user can be automatically entered for the user. This exemplified system can reduce the transmission time required for users to shop online, thereby gradually increasing the possibility of users shopping online. The block diagram in FIG. 1 shows a shop profile system formed in accordance with the present invention. A user or customer 120 communicates with the store 125 via a network 130 (e.g., the Internet). Although the Internet shown in Figure 1 is used as the medium, it is well known that other media can also be used to communicate, such as digital wireless 4

4S & W-200003TW This paper size applies to Chinese National Standard (CNS) A4 specification (210 X 297 mm) (Please read the precautions on the back before filling this page) j——Order-. Employees ’Intellectual Property Bureau, Ministry of Economic Affairs Printed by the cooperative · SI-II 4-· 482974 A7 _'____ B7 'V. Description of the invention) Digital wireless media. It is well known that this system can include several users and several stores. It's also well known that customers interact with stores. For example, a user 110 browses a business website using a web browser, such as Netscape Navigator® or Microsoft Internet Explore®. The wine browser includes a plug-in or similar component that can interact with the browser and the merchant profile server 10. This component can include 'e.g. ActiveX, Java, browser-speciflc plug-in, scripting, or server-side components. The user browses the store website to perform various functions, such as browsing product descriptions, placing items in a shopping cart, and then going to a checkout page to purchase products placed in the shopping cart. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. As shown in Figure 2, it includes a partner server 140 in addition to that shown in Figure 1. This cooperation server 140 exchanges data 'with the store profile server 110 and uses the store profile data to support the needs of partner customers. The needs of cooperating customers are similar to those of customer 120, except that the customer's client component interacts with a server but does not interact with the store profile server 110. The cooperation server 140 can exchange data with the store profile server 11 through an Internet network 130. In various embodiments, an X.509 certificate (a certificate standard specification issued by the International Telecommunication Union, ITU-T; International Telecommunication Union-T) is used between the Secure Socket Layer (SSL) and the server. ), Both the client and the host on the server side are authenticated at the same time to achieve encryption, authentication, and avoid various types of security threats. Other embodiments that may be applicable, such as using a Virtual Private Network (VPN), using data encryption methods on the network to achieve secure contact 5

4S & W-200003TW This paper size applies the Chinese National Standard (CNS) A4 specification (210X297 mm) " purpose) or reduces the level of security (for example, using SSL for encryption only to server). In addition, as shown in FIG. 3, a dedicated security connection 150 can also be used to exchange data between the store profile server 110 and the cooperation server 140. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. FIG. 4 is an illustration of the components of the store profile server 110. The store profile server 110 may include several different hosts. The described functions can also be operated by a single host or multiple hosts in parallel to achieve system fault tolerance and load balancing. It can also be changed by various types of hosts and the deployment of a single host to form countless possible structures. The host as shown in the embodiment can also be interpreted as an individual computer chassis or a Central Processing Unit (CPU), as shown in the computer system structure of a Symmetric multi Processor (SMP) Condition. Its functions are a merchant profile application server 200, a merchant profile database: 210, a non-essential user profile database 220, and a website It is composed of a web server 230. It is well known that a profile database can contain both store profile data and user profile data. The store profile database includes information about the store's website, such as field slips (with related forms and settings) on the checkout page, and information on how to navigate through the pages of the website. The user profile database 220 includes information about users, such as name, address, purchasing preferences, shipping method preferences, and payment method preferences. If the user profile database is ignored, the profile data can be stored in the store profile database. As shown in this embodiment, in response to the interaction between the user and the store website, the application server 200 serves request events originating from the website server 230.

4S & W-200003TW This paper size is applicable to China National Standard (CNS) A4 specification (21 × 297 mm) 482974. A7 _ ___JB7_ 'V. Description of invention (q) Application server 200 also interacts with profile database 220 , And also perform job enhancements, such as caching of result sets. The application server 200 may also exchange data with the profile server 220. The application server 200 combines and accesses the data of the store profile database 210 and the user profile database 220 to provide the application server 200 to perform logical operations and finally perform one or more actions. These actions may include, for example, data updates in the store profile database 210, and / or data updates in the user profile database 220, and transmitting the data to the web server 230. The data transmitted to the web server 230 can be used to format the data in the web server 230 and other web content. The web page results will be displayed to the user 120. The web server 230 can also communicate through various forms (form-fm). This web form allows the customer 120 to browse or modify information on the store website 150. For example, the web server 230 sends watch data to the software component of the client. This operation uses the user's browser, such as Java Applet, or ActiveX Control. Printed by the employee consumer cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. Another embodiment of the device 110 is explained. The embodiment shown in FIG. 5 shows that the store profile application server 200 can exchange data with a converter or other translator, such as an ECML (Electronic Commerce Modeling Language) converter. This ECML converter is based on Extensible Markup Language (XML). However, it is well known that, in addition to the ECML converter 250, the server may be converted into or converted from a predetermined data interchange standard by other converters or translators in the present invention. The converted standards are either open standards or proprietary standards. ECML Converter Exchange 7 About Store Website Profile

4S & W-200003TW This paper size is applicable to Chinese National Standard (CNS) A4 specification (2 丨 〇 > < 297 mm) 482974 A7 _ B7 V. Description of invention (g) Information for cooperation servers participating in exchange programs 140. As shown in the embodiment of FIG. 5, the information communication link from the ECML converter 25 to the cooperation server 14 is through the web server 230. As is well known, in other embodiments, the information is directly communicated from the ECML converter 250 to the cooperation server 140. Any component (such as the store profile server 110, the cooperation server 140, or the web server 230) may activate various supported functions (such as browsing existing scripts, using public scripts, confirming public scripts, Profile-webpage, transmission of a site map, reception of a site map, etc.), the website profile data may be transmitted from or to the store profile application server 200 in ECML format, and in the store profile application server 200 The data is transmitted to or output from the processing logic with appropriate encoding or decoding by the ECML $ Special Converter 250. This logic can also exchange data with various databases and profile databases, which in some embodiments are associated with the store profile server 110. 5 and the above description, various embodiments include an ECML converter. In these embodiments, ECML can be used to define a material exchange with a store registered in a store profile exchange program. Provide an appropriate website for a merchant to log into the exchange program. Registered merchants can use the website to perform various functions, such as accessing original data to scripts and site profiles, providing links and providing customers with other mechanisms to easily access the profile. FIG. 6 is a block diagram of a logic flow according to the present invention, which is operated by a user to execute a store profile according to the present invention. In the embodiment of the present invention, the user browses the website using a web browser such as Netscape Navigator® or Microsoft Internet Explorer®. When a user browses a website store, the client computer software, such as a browser plug-in, executes the store profile in the background. Figure 6 8

4S & W-200003TW This paper size is applicable to Chinese National Standard (CNS) A4 specification (210X297mm) ---------- install-(Please read the precautions on the back before filling in the page) Order ·- Line · Printed by the Intellectual Property Bureau of the Ministry of Economic Affairs, Consumer Cooperatives 74 9 2 8 4 A7 B7 V. The logical operation of the invention description (q) is executed from the 'Start' block to the block diagram 300 to start the shop profile Features. In this embodiment, the profile can be activated when using a digital wallet. In other embodiments, the profile may be initiated by the use of a web browser (e.g., always activated). However, in some embodiments, the user will be asked to launch a store profile. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs Next, the logic operates to block 302 to retrieve and display a web page. This is a known technique. For example, the user enters a Uniform Resource Locator or clicks a hyperlink. A web page (for example, store 125) can be retrieved from the web server 230. Next, the logic operates to block diagram 304 to determine whether the web page provides profile information. For example, a request to a web server to retrieve a web page is also sent to the store profile server 11. The store profile server 110 checks whether the store profile database has information and a website. If there is information available to the website, the logic operation moves to block diagram 308 'to determine whether there is any user profile information available to users from the user profile database. If there is information available to the website (determined as "yes" in block diagram 304) and profile information is provided to the user (determined as "yes" in block diagram 308), the logical operation will be moved to block diagram 310 and the The fields are good. For example, this website information may contain data for a field with a specified name. The username is captured and displayed in the appropriate field. If there is no profile information available to the webpage (determined as "No" in block diagram 3.04) or there is no profile information available to the user (determined as "no" in block diagram 3.08), there is no form to execute , The logic operation skips the block diagram 310. Next, the logic operation moves to block diagram 312 'to determine if new profile information is available. In this embodiment, various web page contents, such as a notice action iP〇ST action), point out potentially available profile information (Potential Pr〇file

4S & W-200003TW This paper size is applicable to Chinese National Standard (CNS) A4 specification (21 × 297 mm) 482974 A7 _ B7 5. Description of the invention ((〇) information). If there is any potential profile information available—prOflle information), the logic operation moves to block diagram 314 to execute a store profile. In the case of a user's computer software, this means that potential profile data is transmitted to the store's briefing server. As described above, the transmission of data can be based on an action, such as a POST. In other embodiments, any information about the web page can be transmitted to the store profile Ho Fu Yi 110 as potential profile information. Next, the logic operation moves to block diagram 316 to store the user profile information, for example, to the user profile database if necessary. In this embodiment, this step is combined with the store profile of block diagram 314. After running a profile (may store store profile information in block diagram 314) 'and / or user information (in block diagram 316), or no new profile information (determined as "no" in block diagram 312), The logic operation moves to block diagram 318 to determine whether to leave (for example, the user selects the "leave" option on the browser). If it does not leave, the logic operation returns to block 302 and waits for the next web page fetch request. When choosing to leave (determined as "yes" in block diagram 318), the logical operation of FIG. 6 ends. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs. Figures 7-10 are block diagrams of the logic flow of executing a store profile function on the profile server 110 (such as a store profile server) according to the present invention. In this embodiment, the store profile is automatically executed (for example, without any user interaction). In other embodiments, user interaction may be required to launch a website profile (see, for example, the user interface of FIGS. 28-33). In this embodiment, the webpage processing is performed by using a webpage in a Hypertext Markup Language (HTML), and is transmitted from a merchant to a user 120 through a Hypertext Transport Protocol (HTTP) through the Internet 130. Use a browser such as Netscape Navigator® or Microsoft Internet Explorer® to browse the web. It is well known that the present invention 10

4S & W-200003TW This paper size is applicable to Chinese National Standard (CNS) A4 (21〇X; 297mm) 482974 A7 ___ B7 '__ 5. Description of the invention (u) It can also be read in a format other than HTML Information (for example, XML (Extensible Markup Language) or Wireless Markup Language (WML)). It is well known that other protocols other than the HTTP protocol can also transmit information (such as the Wireless Access Protocol (WAP)). Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs The website model is effectively composed of several web pages. Each web page is associated with a vector to indicate its fields and browsing options (such as linking to other web pages, such as a homepage on a website or a checkout page on a store website). A set of numbers on these vectors that point to a particular interaction of a website model. As you know, this description assumes a specific start page, manages password tracking data (cookies), secure links with SSL, and other typical user interactions when using a browser (may include JavaScript, Java , ActiveX, and others). For example, a model website may be characterized by 3 web pages, each of which contains some editable fields, hyperlinks, and a submit action to browse other web pages. A number of links to form fields and actions can be combined with a look-up table as a user preference table. Start on the first page, and link the data to each component on each website model in the following order: form fields of the first page, browsing actions of the first page (such as hyperlinks or Submit), Form fields of the second web page, browsing actions of the second web page, form fields of the third web page, and browsing actions of the third web page. The basic theory described above proves how to complete repeated website interactions. However, it is not expected to repeat only a certain sequence of events, such as purchasing a specific item of merchandise on an E-Commerce Site. It is more efficient to parameterize these interactions to reduce user interaction, such as the aforementioned product purchase example. Will 11

4S & W-200003TW ^ 's scale is applicable to Chinese National Standard (CNS) A4 specification (21 × 297 public director) 482974 A7, B7_ V. Description of the invention (\ X) The basic theory is extended to allow user interaction vector (vectorofuserinteraction) to contain Some users must provide "unfllled" values (input variables). In this embodiment, the user enters these values. In other examples, these numbers can be other Method retrieval may be combined. Data can be retrieved from user profiles, calculated based on available information (such as shipping within 5 days from today), and calculated based on user profile information (such as Send the items outside the packaged gift to the billing address), or obtain it through a combination of automatic and non-automatic methods (such as sending to the billing address but allowing the user to change the residential address to indicate the delivery of the gift) Methods can be expressed as meta-values and stored in an appropriate merchant profile table or in a user table. "元 (m eta) ", here it is pointed out that the numbers are not literal constants, but some expressions or numbers that can be obtained. In this embodiment, the automatic or semi-automatic store introduction function of the present invention uses the The script is executed. The script refers to a specific merchant site model element (such as vectors and attributes of the field and action information), and is designated as The specific interaction patterns are linked. The website model describes the syntactic elements of the web pages in the website, and the user profile describes the attributes (including their preferences) of a user. For various interactions, scripts Describe the semantic relationship between the user profile and the website model. For example, a known page (or several pages) of a website can provide a user with various functions, such as changing addresses and changing payment tools ( For example, through a special credit card or an automatic clearing house (ACH) tool. In this embodiment, at least 12

4S & W-200003TW This paper size applies the Chinese National Standard (CNS) A4 specification (210X297 mm) (Please read the precautions on the back before filling this page) Order printed by the Intellectual Property Bureau Staff Consumer Cooperative of the Ministry of Economic Affairs 482974 A7 B7 5 2. Description of the invention (丨 3) Two scripts are required, one for changing the address function and the other for changing the payment tool. It is well known that several scripts can be used to support a known function. For example, the change of address function can include a script to ship goods at a company address and a script to ship at a home address. The store introduction system of the present invention provides method management scripts that can be used by all users (public scripts) and scripts created by users (private scripts). Merchant partners can choose to use this information to improve the usability of the site, or to understand the interactions and aspirations of typical users. Links or other techniques that provide a store customer with easy access to the profiling capability can provide the ability to use or modify the profile. In this embodiment, vectors are used to perform logical operations. However, it is well known that various other methods are also possible. In this embodiment, the vectors include: a profile customization vector, a tables vector, an edit fields vector, and a field trial vector ( a field heuristics vector), an actions vector, an actions heuristics vector, a field heuristics strategy patterns vector, and an action heuristics pattern patterns vector ( an action heuristics strategy patterns vector). Introduction Personalized vectors store data, and this data drives heuristics when user feedback or precise processing instructions were previously provided. Such instructions may allow priority to be given to, or association with, certain names within a particular heuristic application. For example, the association of specific elements of HTML. Can refer to 13

4S & W-200003TW This paper size is applicable to Chinese National Standard (CNS) A4 specification (210X 297 mm) (Please read the precautions on the back before filling this page), τ * Printed by the Employees ’Cooperative of Intellectual Property Bureau of the Ministry of Economic Affairs 482974 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 _B7 · _V. Invention Description U4r) Assign a high "goodness" weight to ensure that the heuristic method tends to interpret the text element as a field of a known field. (field label). A table vector stores pointers and table information included in HTML or other web languages to provide iterative or recursive processing, and any other Different treatments between tables and more linear text flows. The edit field vector stores pointers and information about user-editable and hidden form fields. Block heuristic vectors store information about individual field heuristics. Action vectors store indicators and information about form submit and action tags, and hyperlinks. The motion heuristic vector stores the heuristic use and / or hyperlinked application information for individual actions. The bit heuristic strategy pattern vector stores command data and processing instructions that define the general heuristics that this instruction can be applied to the fields in the form. The action heuristic strategy pattern vector stores command data and processing instructions. This instruction defines general heuristics that can be applied to actions and navigation items. The heuristic method is applied to a field vector element, and an element (or a part thereof) in the field vector is initialized. It is well known that in various embodiments, other vectors and heuristics can be used. FIG. 7 is a block diagram of the logic flow of the embodiment, a single web page is introduced by the store profile server 110. As described above and referring to FIG. 6, when the potential profile information is available, the information is transmitted to the store profile server 110. In this embodiment, the data transmitted to the store profile server 11 is a web page, such as HTML. The logic operation of FIG. 7 is moved from the start block diagram to the block diagram 400 to perform initialization, for example, the data structure is initialized. The data structure of this embodiment is illustrated in Figures 11-28. It is well known that a variety of embodiments may include the addition of 14 4S & W-200003TW 4 This paper size is applicable to the Chinese National Standard (CNS) M specifications (210 X 297 mm) " '(Please read the back first Please note this page, please fill in this page) Order-482974 A7 B7 V. Description of the invention ((5) The data structure and various changes of the data structure are shown in Figure 11_28. The initialization of the data structure may include the starting number A vector of 、, a number that can be zero or null, or an object (such as instances of heuristic command patterns classes in the δ form). In the embodiment of the present invention, the use of vectors It is as described above. After the initialization is performed, the logic operates to block diagram 402 to scan the page source, as shown in Figure δ and the following description. After the page source is scanned, the logic operates to block diagram 404 at Perform field trials (fieid heuristics) on the webpage as shown in Figure 9 and the following description. Next, the logic operates to block diagram 406 to perform action heuristics, as shown in Figure 10 and the following description. Then, Logical operation The process ends with Figure 7. Figure 7 shows a scan of a single web page. It is well known that a web page triggered by a logical operation can also trigger other web pages. In various embodiments, a "! ^ T ^ ( spidei ·), which scans all pages of a known website by performing a recursive review of all links contained in any known page of the website. Employee Consumer Cooperatives, Bureau of Intellectual Property, Ministry of Economic Affairs Print Figure 8 is a block diagram illustrating the logical flow of the embodiment of the scanning of the source of the web page (block diagram 402 of Figure 7). The logic operation of Figure 8 is moved from the start block diagram to the block diagram 420 to read the first tag of the web page. This label determines the processing that will occur. If this label is a hyperlink (determined as "yes" in block diagram 422), the logic operates to block diagram 424, where the label information is Stored in the page action table, and an offset vector of the browse item is stored, as shown in Figure 20. When doing subsequent processing in this way, when searching for possible field names, , By temptation (heuri stics) can quickly find surrounding text. If the label is a form field (determined as "yes" in the block diagram 426), the label information is stored in the field data 15

4S & W-200003TW This paper size applies to Chinese National Standard (CNS) A4 specification (210X297 mm) 482974. A7 ____B7 V. Description of the invention ((G) field data vector, an offset is It is stored in the edit field vector block diagram 428, and an element (such as block diagram 43) is activated in the field trial vector. If the tag is an action tag (in the box) It is judged as “Yes” in FIG. 432). For example, a function of submitting or invoking client scripting (such as a Javascript function), such information is stored in an action vector (block diagram) 434), and start an element in the action test vector, such as block diagram 436. After the appropriate label processing is performed (for example, a hyperlinked block diagram 424, a form field block diagrams 428 and 430, or an action block diagram 434 and 436), the logical operation moves to block diagram 438, Determine if there are more tags to process in the web page. If yes (determined as "yes" in block diagram 438), the logic operation moves to block diagram 440 to read the next label. This process returns to block 422 to determine the proper processing of the label. If there are no more labels (determined as "No" in the block diagram 438), the logical operation of FIG. 8 ends, and the process returns to FIG. In this method, the tags in each web page are read and processed. It is well known that many variations of the logically operating embodiment of Fig. 8 are possible. For example, a web page contains a table of contents (tableX such as an HTML or similar table of contents), and each tag in the table of contents is processed. Nested table can be used for recursive processing ° Figure 9 illustrates the logical flow block diagram of the implementation of field heuristic (block 404 of Figure 7) of a web page . Performing field trials (see Figure 9) gives each field in a website a meaningful name for identification. This name can be used as an association binding to a component of a script. The logic works repeatedly for each field component. Within each iteration, a series of 16

4S & W-200003TW This paper size is applicable to Chinese National Standard (CNS) A4 specification (21 × 297 mm) (please read the precautions on the back before filling out this page), 1T * Printed by the Intellectual Property Bureau Employees Consumer Cooperatives of the Ministry of Economic Affairs System 482974 ·. A7 ____ B7_ V. Description of Invention (/ I) (Please read the notes on the back before filling out this page) Heuristic is also repeated. This temptation is summarized as "strategy design patterns" (e.g., by Erih Gamma, John Vlissides, Ralph Johnson, and Richard Ham Helm), described by Addison Wesley Longman, Inc. in "Design Pattem", pages 315-324, June 1994: Elements of reusable object oriented software " ). Each heuristic determines the best candidate name for a field. Many heuristics operate by generating a candidate list and weighting each candidate name, and selecting the best possible name. This process is based on Figure 9 details. The consumer cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs printed the logical operation of Figure 9 from the starting block diagram to block diagram 450 for capturing the first element of the edit field vector (block diagram 428 of Fig. 8). Next, the logic operates to retrieve the first heuristic strategy in block diagram 452. For example, several methods are combined, such as static initialization, or database retrieval (table is not displayed). (Shown), which can be used to initially establish a heuristic strategy. This strategy details how to define a site map, such as by tag name, by field distance and text space, and by formatted space distance. , And analysis based on natural grammar, etc. Then the logic operation is performed to block diagram 454, and candidate names are identified by algorithm. Heuristic strategy for the elements of the edited field vector is calculated-good measure ( goodness measure) 〇 Heuristic (heuristic curtain by identifying candidate names and applying good measures to find the best name. Then logical operation to block 456, save the results (such as candidate names and "goodness measure 66") Go to the field heuristic vector. Then logically go to the block diagram 458 to determine if there are more heuristic strategies for the existing edit fields vector elements. 17

4S & W-200003TW This paper size applies to the Chinese National Standard (CNS) A4 specification (210X297 mm) " " 482974 A7 B7 V. Description of the invention (丨 λ) (heuristic strategy) to be processed. If there are more heuristic strategies to process (determined as "yes" in block diagram 458), the logic operates to block diagram 460 to obtain the next heuristic strategy. The logic then returns to block 454. The logical operation block diagrams 454-458 are components that repeatedly process the existing edit field vectors with a heuristic strategy. When all heuristic strategies have processed the component (determined as "No" in block diagram 458), the logic operates to block diagram 462 and a heuristic (heuristic weighting function is applied. For each field, the best name is Is identified, and by heuristic, this name becomes the field designation name. This name is stored in the field vector. Then the logic operation is performed to block diagram 464, which stores the best name (identified in block diagram 462) ) To the edit field vector. Then the logic operation goes to block diagram 466 to determine whether there are more elements in the edit field vector. If so, the logic operation goes to block diagram 468 to retrieve the next edit field vector element. Then The logic operation returns to block diagram 452. The logic operation block diagrams 452-466 are repeated until there are no elements to be processed in the edit field vector. When there are no elements in the edit field vector to be processed (determined as "No in block diagram 466" "), Then the logical operation of Figure 9 ends and returns to Figure 7. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs, Figure 10 is an example of performing an action heuristic on a web page Edit flow block diagram (block diagram 406 in Figure 7). Except that the logical operation is based on the association of action vectors with names, the logical operation of performing action heuristics is similar to performing field heuristics (as described above and with reference to the figure). 9). The logic operation of Fig. 10 is moved from the starting block diagram to block diagram 480 to retrieve the first element of the motion vector. Next, the logic operation is executed to block diagram 482 to retrieve the first heuristic strategy. Then the logic Run to block diagram 484 to identify candidate names. Heuristic strategy calculations for the elements of the action vector—good measure 18

4S & W-200003TW This paper size is applicable to the Chinese National Standard (CNS) A4 specification (210X297 mm) 482974 'A 7 B7_ 5. Description of the invention (^) (goodness measure). The logic then moves to block diagram 486 and stores the results (such as "candidate names" and "goodness measures") into a field heuristic vector. The logic then operates to block diagram 488 to determine if there are more heuristic strategies to process for the existing actions vector elements. If there are more heuristic strategies to process (determined as "yes" in block diagram 488), the logic operates to block diagram 490 to obtain the next heuristic strategy. The logic then returns to block diagram 484. The logic operation block diagrams 484-488 are components that repeatedly use the heuristic strategy to process the existing edit field vector. When all heuristic strategies have processed the component (determined as "No" in block diagram 488), the logic operates to block diagram 492 and a heuristic weighting function is applied. For each field, the best name is identified. Then the logic works to block 494, and stores the best name (the inverted action vector identified in block diagram 462. Then the logic works to block 496 'to determine if there are more elements in the action vector. If so, the logic works to block diagram 498, retrieve the components of the next motion vector. Then the logic operation returns to block diagram 482. The logic operation block diagrams 482-496 are repeated until there are no components in the action vector to be processed. When there are no components in the action vector to be processed (in The block diagram 496 judges "No"), then the logical operation of Figure 10 ends and returns to Figure 7. The present invention uses a user's clickstream (such as a user's action in a browser), and combines The website pattern forms a discrete state space that can be represented by a set of mathematical vectors. The legend data structure of a website pattern is described below and shown in Figure 11-20. When a website (pattern) is rigorous The mathematical description is known, and the user interaction of the website is known in a certain order to generate a specific activity (such as transcribing web forms and browsing between web pages) ) '19

4S & W-200003TW This paper size applies to Chinese National Standard (CNS) A4 specification (210X297 mm) (Please read the precautions on the back before filling this page), tr ”printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs! Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs

A7 ^ _ B7 Invention Description 〇J0) In many cases, this activity is repeatable and provides the desired result, such as placing an item in a shopping cart, checking the status of an order, or customizing )product service. Figure 11-20 is a diagram illustrating the data structure example of a website model. A website table (-table), for example, as shown in FIG. 11, associates a website with a meaningful name and a domain name system (DNS) name. The website identity card (id) is the primary key and is used to connect this table with other tables. In other alternative examples, additional fields may be provided to indicate an entire website (such as a geographic address, information about changing directions, or website availability). A site-merchant association table 'is shown in FIG. 12 to associate a website with a specific store. This table is necessary because of the arbitrariness of the cardinality (many-tomany) associated with the store and website. That is, a known store may have several websites and / or a known website may serve several stores. In another embodiment, a store identification (ID) is used as a primary key, and another table is used to specify store attributes, such as name. A website-subsite association table, as shown in Figure 13, provides a method to divide a website into several sub-sites to describe special security and browsing attributes. In another embodiment, a subsite ID can be used as a foreign key in exchange with the website ID to access other tables, such as a sub The website's characteristic table. The characteristics of a subsite are shown in Figure 14. The subsite feature table describes the characteristics of the subsite, such as whether it is dynamic (requires special URL processing, cookies, etc.), how cookies are used (and may identify a special cookie or a set of cookies stored in other tables, These 20 4S & W-200003TW (Please read the precautions on the back before filling this page} — ^ ·-Ν1Τm ^ l This paper size is applicable to Chinese National Standard (CNS) A4 specification (210X297mm) 482974 A7 '—__ B7 _ V. Description of the invention (Work 1) The table is designed by the implementer (s), and other behaviors, such as whether a secure session has expired, etc. Part of the uniform resource addressing The URL defines where the subsite exists in a website. The login field can provide information, and this information is used to determine how to handle login. For example, it can indicate a login ID and a login ID. The login password is stored in the user profile database. In this way, the profile field name specific to this subsite needs to be identified. As is known, the subsite feature table can contain There are various other characteristics of subsites. The subsite-pages association table, as shown in Figure 15, can be used to enumerate characteristic webpages in a known website model. Web ID The ID is a primary key. In many other tables of the embodiments of the present invention, the webpage ID is used as a foreign key. A webpage feature table is shown in FIG. 16 To describe the characteristics of individual pages. Because there is a many-toone relationship between the field and the webpage, a foreign key system that enters a field map It is used to link a specific field data to a web page. The Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs prints a field map table, as shown in Figure 17, to place individual fields in a specific order. (individual field) is associated with a specific field map (characteristic table row for reference). A field table, as shown in Figure 18, defines the attributes of a particular web page. Figure 19 is a chart illustration of an embodiment of a page actions map table. This table identifies—actions available on the page, such as after a form is written or when a user clicks Select a button (click a button) to activate the scripting functionality of the client.

4S & W-200003TW This paper size is applicable to Chinese National Standard (CNS) A4 specification (210X297 mm) 1 ~ 482974 / A7 / _Β7_ V. Description of the invention (: IX) Submit. Figure 20 is a diagram illustrating an example of a page actions table. This table provides information to make an individual action meaningful (name and action information) in a web page. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs. Figures 21-24 are examples of data structures that define scriptable interactions. A scriptable interaction consisting of a sequence of discrete steps (J (sequences of discrete steps)) is stored in a script flow table and the sequence is set according to a sequence number. Other tables capture the relationship between scripts and pages, pages and some websites (identify the characteristics of operations, such as logins, cookies, etc.), and websites and stores (considering Go to the store to take advantage of third-party websites or the fact that there is a basic cardinality associated with other websites). A scriptable interactions table, as shown in Figure 22, defines a script (or scriptable interaction), and uses a script ID as the primary mine key). This key can be used as a foreign key throughout the system. Since the script can be public or private and can originate from several sources (such as a user or a collaborator), a stop can be provided to identify the source and use. A script flow chart, as shown in FIG. 21, defines a sequence of interaction with a sequence of pages. This script flow table uses the master key (script ID) and defines the necessary interaction with a web page. This interaction includes the identification of a start page identity card and a sequential action ( action), and this sequential action is linked to a page action table by an action ID foreign key (action ID foreign key) (as shown in FIG. 23). An end page ID is also included. Since any webpage can include browsing to any other webpage ,, end

4S & W-200003TW This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) 482974, A7 .. _B7__ V. Description of the invention (¾) Action defined as last defined (for example, in You don't need to follow the order to browse various pages in a website.) A sequence from one or more rows in a script flow table is defined as a script. As shown in Figure 23, the page actions table defines individual actions. This master key is the action ID, and this action ID is also a foreign key that enters other tables. In this embodiment, click data and fill data are also provided. With a foreign key, the profile data can be linked to a form fill table (as shown in Figure 24). A form fill table, as shown in FIG. 24, contains a suitable meta fill value and related information for each field. This meta value specifies the evaluation and population of accessing a user profile, database tables, and a field that interacts with the user. For example, a meta value can specify that the relevant data is treated as a constant and is automatically written, or no form can be used to automatically write the form, so the user must be allowed to Watch yourself. Figures 25-28 are examples of data structures defining a user profile. A user table, as shown in Figure 25, associates a globally unique ID (GUID) with a user profile obtained elsewhere (if associated with a photograph. The global unique ID is used in The user is authenticated in the store profile system of the present invention. For example, the user profile is obtained during the user's interaction with a website, or the user profile data provided by the user during self-profiling is used. When the user provides feedback, this can be used to provide a reward for the user and update (confirm) the store profile script. Figure 26 is a user-feedback association table (user-feedback association 23

4S & W-200003TW This paper size applies to Chinese National Standard (CNS) A4 specification (210X297 mm) (Please read the precautions on the back before filling this page) 丨 Printed by the Intellectual Property Bureau Staff Consumer Cooperative of the Ministry of Economic Affairs 482974 A7 ^ B7 V. Invention description (_) (Please read the notes on the back before filling in this page) table). This table associates a user with a feedback ID (foreign key to enter a store profile reward table, as shown in Figure 27). Providing a window for the user to interact with an existing script can also provide the user with input feedback in various ways. This can include general comments or new scripts posted by users, such as correcting or improving the general behavior of an existing public script. 〇—shop profile reward table, such as As shown in FIG. 27, by tracking the status of a script that has been posted, the store profile reward table stores reward-based information for a user. This table is also used as a description of the relationship between personal and public scripts. For example, this table holds public knowledge that a public script was originally created by a known user as a private script. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs Figure 28 is a user profile data table. This user profile data table combines a profile ID (profile ID to a collection of attribute-value pairs) (see Figure 25). The user table is linked to the global unique ID card. (GUID)). Attribution-value pairs provide name values, which can be referenced by other programming logic and data. For example, the unary of form fill table値 (meta fill value) (as shown in Figure 24) can refer to a named value (，), which is written into a specific form field of a known web page during script execution. In the embodiment, the user profile database may be a relational database, a Lightweight Directory Access Protocol (LDAP), or some other form of database. This embodiment identifies each of a website. S [J web pages (individual pages), however, in other possible embodiments, the mode of the website can be defined in different ways. It is 24

4S & W-200003TW This paper size applies the Chinese National Standard (CNS) A4 specification (210X297 mm) 482974 Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Description of Invention (Λ5 *) Characterize security And other perspectives that affect how websites automatically interact (such as providing an ID and password, and then delivering a cookie containing security tokens), each page can be Link to a part of the website (if necessary). For example, the combination horizon between the site table table, the site-subsite association table, and the subsite characteristics table (as shown in Figures 11, 13, and 14) view of join) stores password tracking data (cookies), logins (logon), and timeout data (part of the URLs). In this embodiment, a web page is designated by transcribing a field vector. For example, the field map image can be stored as a record that combines the horizon between the field map image and the field table (as shown in Figures 17 and 18). Each record represents a field, and this field is contained in a map image. in. Through the combination of the webpage feature table and the field map mapping table, the field map mapping is further associated with the web page (Figures 16 and 17). In addition, web pages can indicate their characteristics by how they are submitted back to the hosting web server (e.g., HTTP, POST, GET, various SUBMIT actions, and parameters associated with HTML 値). For example, this may be represented by a combination of a webpage feature table (as shown in FIG. 16) and a webpage action map table (as shown in FIG. 20). With this, meaningful sequence interactions (such as those that can be associated with user-clicked flow directions) are stored and used by this system. As described above, in this embodiment, the store profile can be automatically executed without the user's initiation. In other embodiments, the store profile is initiated by the user. Figures 29-33 are examples of implementing a website profile based on user activation. For example, the window icons in Figures 29-33 can be viewed by the user through the browser. In this embodiment, when a user interacts with a shop website that has already been profiled, by the shop profile system in accordance with the present invention, the user

4S & W-200003TW This paper size is applicable to Chinese National Standard (CNS) A4 (210X 297mm) (Please read the notes on the back first and fill in this tribute)

Printed by the Consumers' Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 482974 A7 _____ B7 ”V. Description of the invention) The selected actions and form writing are also processed. This causes new user profile data to be automatically stored in the user profile database. In other In the embodiment, the pre-existing user profile data can be used exclusively. The pre-existing data can be collected, such as the data at a store website or an e-wallet website enrollment. The new user profile data is based on a The method (manner) is stored, and after subsequent interaction with the commercial website, this method allows the data to be retrieved. For example, the user can enter a shipping address. In the future, this shipping address can be used as an address form field ( On this webpage, on other webpages, or on other websites' shipping address fields).-Figure 29 is an example of the main window of user interaction in the store profile system. In one embodiment, an electronic wallet can be used Interface or a store website where a user initiates the interaction of the store profile. This main user interface allows the user to indicate whether to access (engage) —public script or personal script, and how to use this script, such as validation / editing of new scripts, creation of new scripts Or a brief introduction to a web page (which may occur when creating a new script).-A script is a series of actions that involves the writing of web forms and browsing between different web pages. Script ) Any number of user interfaces can be automated. In some cases, a sequential webpage can be submitted to a web server in a completely automatic way, while in other cases, some manual manual form writing is required, and / Or need to browse. A public script can be accessed by different users. A personal script can only be accessed by the creator of the personal script. In some examples, a script can be "posted" (post) "to the store profile server or to a partner store 140 as a candidate 2 that will become a public script (

4S & W-200003TW This paper size is applicable to Chinese National Standard (CNS) A4 specification (21 × 297 mm) (Please read the precautions on the back before filling this page)

482974 A7 B7 'V. Description of the invention (candidate script). A store with a reward system provides rewards to users who successfully establish a public script, such as mileage bonus rewards, coupons, Special prices, gifts, etc. In this embodiment, 'for the purpose of editing scripts in one step, a user can copy any script (scriptX, such as any public script), or any Personal script). In this embodiment, the user is not allowed to modify the public script directly. Instead, a selected public script is copied, and then the script is edited, and Re-post for public review (may be encouraged by another reward). A validate action allows users to provide feedback on public scripts on a web page 'and post various suggestions or corrections (as described above) May be encouraged with another reward). This action of creating a new script may also involve creating an initial web page profile. This is automatically handled The process identifies a user-editable field, how a web page is posted to a server for processing, and the links contained in this web page. This "profile page" action can be used by itself or as a Part of a new script. To create a new script, another example tool opens a "macro recorder" to record user interactions with the website. In addition to displaying information about websites, the macro recorder (macK) recorder observes and records user clickstreams and web content, and also performs other interactions (such as exchange of cookies for password tracking data). Although all 値 for the form fields are automatically entered, and the script has no input variables, a script is effectively generated automatically. Please see the discussion of variables and interaction spaces below. As described above, FIG. 29 is an example of a user interface providing a user selection. 27

4S & W-200003TW This paper size applies to Chinese National Standard (CNS) A4 (210 X 297 mm) (Please read the precautions on the back before filling out this page) '' Order * Printed by the Employees ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 482974 A7 B7 V. Description of the Invention (1¾) A control allows the user to leave the special mode (Speciai modes ^ K "no special modes"). When the user selects “no special modes”, the website profile system is temporarily stopped until another event (such as the user de-selecting no special gij mode) causes the website profile to appear. Resume ° When selecting "Use a public script" or "Personal script", an appropriate user interface (as shown in Figure 30) provides users with the available Make a selection in the script. When a desired option (such as pressing a confirmation button) is selected, the user returns to the main store profile window (see Figure 29). Once a script is selected, the user can perform actions on the script (for example, Confirm or edit). If the user chooses to validate a public script, an appropriate user interface is displayed (as shown in Figure 31, "validate public script"). As shown in the "validate public script" illustrated in FIG. 31, a user may optionally associate view actions of his selected script, or optionally associate his selected script. View layer ['generation (view properties).] Figure 32 is an embodiment diagram illustrating how a user browses continuous actions associated with a particular script. Appropriate buttons (such as delete or edit) are provided to allow the user to further interact with the specific action displayed. FIG. 33 is an example of user interaction when a user decides to browse a selected action (from FIG. 32). In this embodiment, field values (field values) stored in a corresponding database table can be displayed and / or edited, such as action names, actions performed on web pages, and how web pages are clicked. Selected to website 28

4S & W-200003TW This paper size applies the Chinese National Standard (CNS) A4 specification (210X297 mm) (Please read the notes on the back before filling out this page) 丨 »Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs-UH m Lr · 482974 A7 B7_ 5. Description of the invention (4) (Please read the precautions on the back before filling in this page) Server and so on. Appropriate controls (such as buttons) can provide a variety of functions, such as cancel the edit activity, delete the current browsing action, save the edit to the action, or provide details of the user's edit form writing action. In FIG. 33, if a user selects an edit form fill action, the present invention displays a suitable user interface (see FIG. 34). Figure 34 illustrates a user interface that displays a view of the form field data for each table format, including the name and 値 associated with each bit. Meta-data is provided in the form of fields. In addition, a meta-value is displayed, which has a definition, which leads to the generation of the field 値. For example, the meta-value can be specified as a constant or retrieved from a user profile or database. Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs Users can create new scripts in various ways, such as modifying existing or executed macro records. In an embodiment, after executing the macro record, the user may select heuristic processing, which can distinguish the meta values distributed in the _ field and generate a useful script (usefUl script). This script requires a user to input only the information that changes from one invocation to the next invocation. This heuristic will be able to identify certain fields as the script invocation changes, such as the "SKU" or "product ID" field, but the "e-mail address (e-mail address) "will not recognize its field as it changes. Some fields may have default values that are the same for each user (for example, the "Gift" field is "No" according to the default). Some fields may have a unique identity (such as an email address, or a payment instrument / account number / card number) unique to each user. In the latter two, heuristic processing can identify these fields. These fields allow the user to manually overwrite the predetermined frame. 29

4S & W-200003TW This paper size applies the Chinese National Standard (CNS) A4 specification (210X297 mm) 482974 A7 B7 V. Description of the invention (30) Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs in other embodiments, By identifying one or more web pages corresponding to some useful interactions, a user creates a new script. In this approach, a predetermined set of tables will be provided (typically null), and then this user will need to manually edit the fields and action maps manually Data. For example, the user will need to confirm for each field, whether its data is constant, derived from a profile, or derived from some other source (for example, some of the more complex data can be obtained from the user profile). (Evaluation) of the expression.) Similarly, the user can confirm other additional actions, such as submit button. If the profile spans several web pages, the user also needs to confirm what appears after the specified action. Next web page. The latter function involves a higher level of user expertise and cannot be provided to end users in many embodiments. However, it is well known that public scripts are accessed and used by end users. This function is required for maintenance and confirmation. For example, a business organization management system can hire individuals to use these tools and methods to establish and Maintain public scripts. Various embodiments of the present invention include aggregation capabilities. Aggregation of interactions between multiple users, in addition to specific interaction vectors In addition to creation, personal or public scripts are defined through macro records or scripts. For example, scripts can be captured, stored, and later used as meaningful and repetitive by users. Interactions. Aggregated interaction data collected through these methods can be stored and used for multiple purposes. Additional tables can be stored to represent a variety of user groups Distribution of fields and actions. For example, know 80% of user input

4S & W-200003TW 30

(Please read the notes on the back before filling in this page. J • Ordering and baking This paper size applies to Chinese National Standard (CNS) A4 specification (210X297 mm) 482974 A7 B7 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs

5. Description of the invention (3 |) The shipping and billing addresses are the same. 10% enter different addresses in these two fields because the purpose of gift delivery may have some meaning. In this case, I can conclude that the remaining 10% of users choose another address as the billing address. The fact that it is an improvement of the store profile system, an improvement of the store website, and some of its combinations is of great significance to the enterprise. The present invention can also be described by functional block diagrams, screen shots, optional selections, and various processing steps. As everyone knows, this functional block diagram can be understood by several hardware and / or software components installing and performing specific functions. For example, the present invention can utilize various integrated circuit components, such as memory elements, processing elements, logic elements, look-up tables, and the like. (microprocessors) or other control devices can perform a variety of functions. Similarly, the software components of the present invention can be executed by programming, or by a descriptive programming language such as C, C ++, Java, COBOL, assembler, PERL, and the like, or with Various data structures, objects, processes, routines, or other programming elements are used to perform calculations. Further, it should be known that the present invention can utilize several common techniques as data transmission, signalling, data processing, network control, and the like. For a basic introduction to cryptography, readers can refer to the textbook "Applied Cryptography: Protocols, Algorithms, and Source Code In C" (Second Edition, 1996) ), Book by Bruce Schneider, published by John Wiley & Sons. As everyone knows, the special implementation disclosed and described here is the present invention and its most advanced 4S & W-200003TW (please read the precautions on the back before filling this page), 1 '. This paper size applies to Chinese national standards (CNS) A4 specification (210X297 mm) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs * A7 ^ -----B7 V. Description of the invention (3¾ Examples of the best models are not intended to limit the invention Scope. For simplicity, the general data network operation, application development, and other functional systems (individual component operating system components) are not detailed here. What's more, in this diagram description, the connections Lines represent functional relationships and / or physical combinations between components. It should also be known that in actual electronic trading systems, many other alternative or additional functional relationships or physical connections exist. In order to simplify the description of the embodiments, the present invention It is often inserted as a profiling system. However, it is well known that many applications of the present invention can also be formulated. Those skilled in the art will understand that the Internet A road can include any system of data exchange or corporate transactions, such as the Internet, an intranet, an extranet, a wide area network (WAN), and a local area network (LAN). , Satellite communications, and / or the like. Users can interact with the system through any input device, such as a keyboard, mouse, kiosk, personal digital assistant, and hand-prompted computer (such as Palm Pilot®), mobile phone, or the like. Similarly, the present invention can also be connected to various types of personal computers, network computers, workstations, microcomputers, mainframe computers, or other similar operating systems, such as various versions of Windows, Windows NT, Windows 2000, Windows 98, Windows 95, MacOS, OS / 2, BeOS, Linux, UNIX, or the like. In addition, although the present invention is often described as being implemented using the TCP / IP protocol, it is well known This implementation can also be implemented by IPX, Appletalk, EP-6, NetBIOS, OSI, or any other existing or future communication protocols. In addition, when this embodiment is described as an introduction system This system also applies to the sale or attempted use, or distribution of goods, as well as through any of this have the similar function of network services or information. 32

4S & W-200003TW This paper size applies to Chinese National Standard (CNS) A4 specification (21〇x297 meal) (Please read the precautions on the back before filling this page)

482974 A7 B7 V. Description of the Invention (36) The customer or store may represent an individual, entity, or business. Banks can represent other forms of card issuers, such as credit card companies, card sponsoring companies, or third issuers that have contracts with financial institutions. It is further known that other participants in certain transaction stages are also included, such as an intermediary processing agency, but these participants are not shown here. Each participant is configured with a computing system to facilitate online business transactions. The customer has a computing device in the form of a personal computer. Other types of computing devices can also be used, including laptops (laptops), notebooks (notebooks), handheld computers (hand held computers), TV Internet access ( set-top boxes), or something similar. The store has a computing device implemented in the form of a computer server, and other various implementations are possible. The bank has a computing center displayed by a mainframe computer. However, this bank computing center can also be implemented in other forms, such as a microcomputer, a personal computer server, a group of network computers, and the like. The computing devices are connected to each other through a data communication network. This network is a public network and is assumed to be insecure and open to eavesdroppers. In this embodiment, the network is exemplified by the Internet. In this article, the computer may or may not be connected to the Internet at all times. For example, a customer computer may occasionally connect to the Internet using a modem, and the bank computing center may be permanently connected to the Internet. The network stays connected. It should also be known that the network can also be implemented in other forms, such as an interactive electronic ITV phase. Any store computer and bank computer communicate with each other through a second network, 33

4S & W-200003TW This paper size is applicable to Chinese National Standard (CNS) A4 specification (21 × X 297 mm) (Please read the precautions on the back before filling this page) Order_ · Printed by the Employees' Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs System 482974 A7 B7 5. Invention Description G4) It is called a Payment Network. For credit cards, debit cards, or other forms of financial / bank cards, the payment network represents the existing proprietary networks that provide transactions. In order to avoid security considerations of eavesdroppers, the payment network is a closed network. Examples of payment networks are American Express®, VisaNet®, Veriphcme® and others. In one embodiment, the e-commerce system is implemented on customers and issuing banks. In one embodiment, the e-commerce system is implemented by loading computer software modules on client computers and bank computers. The store computer does not require any additional software to participate in online business transactions supported by the online business system. (Please read the notes on the back before filling out this page) Order: Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 34

4S & W-200003TW This paper size is applicable to China National Standard (CNS) A4 specification (210X297 mm)

Claims (1)

482974 A8 B8 C8 D8 VI. Application for Patent Scope 1. A method of introducing a website, the method includes: a. In response to a request from a user, a website fetches information; (Please read the precautions on the back before reading (Fill this page) b. Display the retrieved data; c. Determine whether there is website profile data for the retrieved data; d. If there is website profile data, determine whether the website profile data needs to be updated; e. If the The website profile data needs to be updated, and the website profile data is updated; and f. If there is no website profile data, the website profile data is stored. 2. The method described in item 1 of the scope of patent application, the method further includes: a. Judging whether there is user profile information available to the user; b. If the extracted webpage information includes website profile information, And there is user profile information that can be provided to the user, and the user data is displayed appropriately. 3. The method as described in item 1 of the scope of patent application, wherein the access data is web data. 4. The method according to item 3 of the scope of patent application, wherein the webpage information is webpage information of several webpages. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. The method described in item 1 of the scope of patent application, the method further includes: a. If the retrieved data includes website profile data and user profile information Provide it to the user to properly display the user data in the captured data. 6. The method according to item 1 of the scope of patent application, wherein the site profile data is stored as a site model. 7. The method according to item 6 of the scope of patent application, wherein The website model includes site field information. 35 4S & W-200003TW This paper size is applicable to Chinese national standard (CNS> A4 specification (210X297mm) 482974 A8 B8, C8. D8 6. Application for patent scope 8. The method described in item 6 of the patent scope, where The website model includes site navigation information. 9. The method described in item 1 of the scope of patent application, the method further includes: a. Determining whether there is new user profile information (new user profile information) information); b. If there is new user profile information, store the new user profile information. 10. The method described in item 1 of the scope of patent application, wherein the website information is available to digital users. 11 The method according to item 1 of the scope of patent application, wherein the website is a merchant site 〇12. A system for introducing a website, the system includes: a. At least one user computer; b. At least one site computer, wherein the site computer includes at least one web page, and wherein a user browses at least one web page on the user's computer; c. A profile server, in which the profile server stores information of at least one web page; and d. A network, in which communication between the user's computer and at least one website computer and the profile server is on the network Occurred. 13. The system according to item 12 of the patent application, wherein the profile server further stores at least one user information. 14. The system according to item 12 of the patent application, further comprising a Partner server 〇36 4S & W-200003TW This paper size applies Chinese National Standard (CNS) A4 specification (210X 297 mm) " (Please read the precautions on the back before filling this page) Order丨 Printed by the Intellectual Property Bureau of the Ministry of Economic Affairs, M Industrial Consumer Cooperative, 482974 A8, B8, C8, DS VI. Application for patent scope 15. The system described in item 12 of the scope of patent application, where the store profile server (merchant profile server) Contains: (Please read the notes on the back before filling out this page) a · — application server; and b. — Web server (web server) 16. The system according to item 15 of the scope of patent application, wherein the store profile server further comprises a translator that translates profile data. 17. The system according to item 16 of the scope of patent application, wherein the translator $ exclusively exchanges data for Electronic Commerce Modeling Language (ECML). 18. The system according to item 12 of the scope of patent application, wherein the website computer is a merchant site computer. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 37 4S & W-200003TW This paper is in Chinese National Standard (CNS) A4 format (210X29? Mm)