TW444175B - Customer information gathering and distribution system - Google Patents

Customer information gathering and distribution system Download PDF

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Publication number
TW444175B
TW444175B TW88110205A TW88110205A TW444175B TW 444175 B TW444175 B TW 444175B TW 88110205 A TW88110205 A TW 88110205A TW 88110205 A TW88110205 A TW 88110205A TW 444175 B TW444175 B TW 444175B
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Taiwan
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customer information
customer
data
unit
information
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TW88110205A
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Chinese (zh)
Inventor
Naoyuki Miyayama
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Naoyuki Miyayama
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Priority claimed from JP13310998A external-priority patent/JP2952771B1/en
Priority claimed from JP12447199A external-priority patent/JP2000315239A/en
Application filed by Naoyuki Miyayama filed Critical Naoyuki Miyayama
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Publication of TW444175B publication Critical patent/TW444175B/en

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Abstract

The present invention provides a customer information gathering and delivering system comprising a receiving unit to receive accesses and electronic data from customers; a vocal guidance unit to emit a vocal guidance message to an accessing customer; a data gathering unit to gather customer information from said customer in response to said vocal guidance message and to gather customer information; a data conversion unit to convert said vocal reply of the customer and said customer information; a database management unit to load said customer information gathered in said data gathering unit into a database in a predetermined format; a data summing and analyzing unit to read out said customer information loaded in said database and to analyze said read-out customer information; and a customer information transmitting unit to transmit said customer information summed up and analyzed at the summing and analyzing unit to a predetermined place.

Description

444 彳 75 A7 B7 五、發明說明(1 ) 發明背景 本發明係相關於顧客資訊收集以及分散系統,該系統 經設計以自動收集來自於顧客對產品、商品等在報紙或雜 誌所廣告之顧客的請求以及訂單之該顧客資訊,該收集顧 客資訊係藉由線上電話以及網際網路電路,並該個別預設 期間之通量之後總和分析該資訊,使得分析結果藉由網際 網路而被傳送至包括廣告支持者之總部以及分公司之個別 使用者。本發明係相關於顧客資訊收集以及分散系統,經 設計以自動收集包括來自於商品顧客之命令之顧客資訊’ 藉由例如電話傳呼'網際網路存取或類似者之線上存取’ 並收集自顧客來之購買金錢,且發出該命令資訊至商品供 應者。 在新產品發表時,其廣告經廣泛地放置在例如報紙或 雜誌之媒體。一般而言,通常對於廣告在此些媒體中之物 品或商品之請求以及命令係以分解地方式而以明信片 '電 話、傳真或網際網路等方式而被分發。 因此,極困難使分別藉由明信片、電話傳呼、傳真傳 送或經由網際網路等這些皆具有不同通訊速度所來之對於 產品以及商品之這些請求以及命令,不產生極大量之延遲 以調和所有之該資訊,以使該以表列形式調和之該資訊可 反映在後序商業活動之後,且甚至更困難對於過夜分散之 這些分離資料予以結合以及分類。 發明槪要 -4- 本紙張尺度適用中國S家標準(CNS)A4規格(MO x四7公S ) (請先閱讀背面之这意事項再填寫本頁) 裝--------訂——.------線 經濟部智慧时產局員工消費合作社印製 rv 444 1 7 5 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明說明(2 ) 本發明係在解決上述問題,其目的在提供一種顧客資 訊收集以及分散系統,可以收集資訊,像是分別來自顧客 對於物品、商品等之請求以及命令,而經由不同之方法, 像是明信片、電話傳呼、傳真傳送,或經由網際網路存取 或類似方式,而每種方式皆具有不同通訊速度,而在個別 預設之時間週期之後,總和並分析此種資訊,使得關於個 別顧客之資料可在贊助者之總部或分公司中,藉由網際網 路而以數位之形式而傳送至所指定之使用者。本發明亦具 有一目的,以提供一顧客資訊收集以及分散系統,具有自 動收集包含來自於顧客對商品之下單之顧客資訊之能力, 藉由例如電話傳呼、網際網路或類似之線上存取,並蒐集 顧客之購買款目而將下單資訊發至商品提供者。 爲了達成上述目的,本發明根本上在提供一種顧客資 訊收集以及傳送系統,包含一接收單元,以藉由通訊現而 接收來自於顧客之存取以及電子資料;一語音導引單元, 以藉由該通訊線而發送一語音導引訊息至藉由該通訊之顧 客存取;一資料收集單元,以收集顧客語音回應形式之顧 客資訊以回應該語音語音導引訊息,並收集經由網際網路 所存取之顧客提供之顧客資訊;一資料轉換單元,以轉換 藉由電子資料而供應來自顧客之該語音回應以及該顧客資 訊成爲文件資料;一資料庫管理單元,以將收集在該資料 收集單元中之該顧客資訊,載入至預設形式之資料庫:一 資料總和以及分析單元,以將未再該資料庫之該顧客資訊 ,以一預設時間間隔予以讀出,並分析該讀出顧客資訊: ____ 本紙張尺度適用中园國家標準(CNS)A4規格(2]0 X 公蓳) -------------装--------訂---ί------線 (請先間讀背面之:'4意事項再填舄本頁) 經濟部智慧財產局員工消費合作社印ai 444 1 75 A7 ___ B7 五、發明說明(3 ) 以及一顧客資訊傳送單元,以傳送在資料總和以及分析單 元中總和以及分析之該顧客資訊,藉由該通訊線而傳送至 一預設處。 圖形的簡單敘述 圖一係本發明之一個實施例之方塊圖,相關於顧客資 訊收集以及傳送系統: 圖二係本發明之另一個實施例之方塊圖,相關於顧客 資訊收集以及傳送系統: 圖三係在上述實施例中之處理步驟之流程圖; 圖四係展示將所收集資訊載入至資料庫之模式之示意 圖; 圖五係展示根據地區而分類之目錄請求者之表單的例 子; 圖六A至圖六D係展示分析顧客資訊之結果之例子; 圖七係展示對於商品之請求之處理步驟之流程圖; 圖八係本發明之另一個實施例之方塊圖; 圖九係展示從收集顧客資訊到發出包括商品購買款項 之帳單之處理步驟的流程圖;以及 圖十係展示購買款項之收集之處理步驟的流程圖。 主要元件對照表 1 顧客資訊收集以及分散系統 2 接收單元 -6- 本纸張尺度適用中S S家標準(CNS)A4規格(210 X 297公笼) III-— —----I--^ ·1111111 ^ 1 <請先閱讀背面之注意事項再填寫本頁) 444175 A7 _B7_ 五、發明說明(4 ) 3 電話線 4 網際網路 (請先閱續背面之涑意事項再填寫本頁) 5 電話 6 個人電腦 7 有聲導引單元 8 資料收集單元 9 資料轉換器 11 資料庫 12 資料管理單元 13 資料總和以及分析單元 14 網際網路顧客資訊傳送單元 15 網際網路侍服器 1 7 - 1 8 A - 1 8 N 個人電腦 19 信用參考單元 2 0 接收號單元 2 1 鍵盤 經濟部智慧財產局員工消費合作社印制取 S B D 交換板 2 2 通訊線 2 4 A 總公司傳真 23i,232— 23n 通訊線 2 4 B - 2 4 N 分公司傳真 較佳實施例之詳細描述 此後,將參考附圖而描述實現本發明之方式。 本紙張尺度適用中S國家標準(CNS)A4規格(2]〇χ297公釐) 444175 A7 B7 五、發明說明(5) 圖一中,實現本發明相關於顧客資料收集以及分散系 統之方式被展示。 (請先閱讀背面之注>?事項再填寫本頁) 經濟部智慧財產局員工消費合作社印*1取 圖一展示一顧客資訊收集以及分散系統1;一接收單 元(RVU) 2,其藉由電話線3或網際網路4而自包含 顧客電話(PHONE) 5以及個人電腦(PC) 6之通 訊端子處接收所到來之通訊;一語音導引單元(VGU) 7以將語音導引傳至藉由電話(PHONE) 5而存取之 顧客端:一資料收集單元(DGU) 8,其收集顧客資料 ;一資料轉換器(DC) 9,其包含聲音資料轉換單元( 未顯示),該單元在假如顧客之答應係爲語音型事實將聲 音資料轉換成文件資料,另包含一字元資料轉換單元(未 顯示),該單元在假如各課資訊係經由鍵盤或類似者所收 集時,轉換字元資料成爲文件資料;資料庫1 1,其載有 收集在資料收集單元8中之顧客資訊或相關資料;資料庫 管理單元(DMU) 12,其管理載入/讀出該資料庫 1 1之資料,資料總和以及分析單元(DSAU) 1 3 ’ 其對於預設狀況而負載於資料庫11中之顧客資訊予以總 和以及分析,以根據贊助者之總公司以及每個分公司之收 集以及分析結果予以分類:一網際網路顧客資訊傳送單元 (C I TU) 1 4,其傳送根據該總公司以及每個分公司 而分成之群組的分析結果,至位在網際網路侍服器1 5中 之目錄;個人電腦(HOPC) 17,位在贊助者之總公 司;個人電腦(BOPC) 18A至18N’位在每個分 公司;一信用參考單元(CRU) 19,其確認該從個人 -8 - 本紙張尺摩適用中0 0家標準(CNS>A4規格(210 X 297公复) 444175 Α7 Β7 五、發明說明(6) 電腦發出之信用卡號係屬於該正確使用者,藉由未顯示之 線上通訊而參考公用搜尋代理而判定是否非法使用:接受 號碼發出單元(R I U) 2 0,其載發出購買商品時發出 接受號碼;一鍵盤(KBD) 2 1 (資料輸入機構)’以 手控將經由明信片、傳真傳送貨經由交換板(S BD)接 線生而傳送之顧客資訊予以輸入。 在圖二中,網際網路侍服器1 5、總部個人電腦1 7 、以及分公司電腦1 8 A至1 8 B係以連接至總部傳真 2 4A之通訊線2 2,以及連接至總公司傳真( HOFAX) 24A、分公司傳真(BOFAX) 24B 至24N之通訊線23!,232至23η所取代。 接著,上述結構之顧客資訊熟及以及分散系統之處理 步驟將參考圖三之流程圖而解釋。 在操作本發明之顧客資訊收集以及分散系統之前,必 須使本發明之顧客資訊收集以及分散系統之電話號碼以及 網址(像是http://www.xxx.com )被標示以作爲請求廣告產 品之接觸,使得偶然看到該廣告之顧客藉由電話或網際網 路而無拘束地存取顧客資訊收集以及分散系統。 經濟部智慧財產局員工消費合作社印製 (請先間讀背面之注,意事項再填寫本頁) 現在,爲易於瞭解,首先解釋當顧客看到報紙廣告, 而由電話線3經由電話5而打一通電話,之後,將說明藉 由網際網路對產品下訂單時之處理步驟。 當顧客看到報紙廣告而從電話5打一通電話至本發明 之顧客資訊收集以及分散系統時,該通電話藉由接收單元 2而爲資料接收單元8所接收,而發話者藉由有聲導引單 -9- 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公坌) 444175 A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明說明(7) 元7而一步一步地給予有聲導引服務。因此’整組問題之 搜尋經實施而收集顧客資訊》 更確切地說,當有一個來自於電話5之顧客傳呼(圖 三之步驟S1),該有聲導引單元7給出一端像是”這裡是 XXX公司之產品撥號服務之請求,謝謝您的來電”之聲明 ,如步驟S 2。假如需要的話,一 CM可被給定一段數秒 時段(步驟S3)。因此,該處理進行至步驟S4至S7 ,其中要求產品之分發的位址被記錄。 首先在步驟S 4,該有聲導引單元(VGU) 7給出 一導引訊息”請藉由順序鍵入區碼以及您的電話號碼,以給 我們所請求產品所要分發之地址。結束。”顧客得到該訊息 之後,根據指示輸入他或她的電話號碼,使得該電話號碼 資訊被收集在資料收集單元8中。 接著在步驟S 5中,有聲導引單元7發出一進一步之 導引訊息”請輸入區碼然後在結束後壓下井字號(#),結 束。”該顧客得到訊息後,跟著指示以輸入區碼,該資訊被 收集在資料收集單元8 . 接著在步驟S 6中,有聲導引單元7發出一進一步的 導引訊息”您的姓名以及住址現在可被語音輸入。請在嗶一 聲後緩慢地講出您的姓名’並在結束時鍵入井字號。結束 。”當顧客聽到該訊息後,他或她將依照指示而口語輸入他 或她的姓名,使得該輸入語音信號被送至資料轉換器9之 聲音資料轉換單元’以轉換成文件資料,之後該文件資料 被收集在資料收集單元8以作爲姓名資訊。 本紙張尺度適用中因®家標準(CNS)A4規格(210x297公釐) -10- (請先閱讀背面之注.意事項再填寫本頁> 一衣--------訂—I.------線 444175 經濟部智慧財產局員工消費合作社印製 A7 B7 五、發明說明(8 ) 接著,在步驟7中,該有聲導引單元7發出一訊息”請 在嗶一聲後,緩慢地唸出您的以郡(縣)開始之位址,並 在結束後鍵入井字號。結束。”當訊息爲顧客所收到時,他 或她依照指示輸入他或她的地址,使得該輸入語音信號被 發送至位在資料轉換器9中之聲音資料轉換單元,以轉換 成文件資料,而依序被收集在資料收集單元8以作爲地址 資訊。 在顧客之電話號碼、區碼、姓名以及地址如上述而收 集之後,搜尋進入在如圖S 8到S 1 4所示之問卷搜尋。 首先,請求訊息從有聲導引單元7之步驟S 8發出像 是”請回答下列簡單問題。將從所有回答者選出一百位顧客 得到X X X所特別提供之電話卡獎品”。 接著,在步驟S 9中,該有聲導引單元7發出一導引 訊息”請鍵入您兩位數之年齡”。得到訊息之顧客藉由依照指 示而輸入年齡,使得年齡資訊被儲存在資料收集單元8中 〇 接著,在步驟1 0中,一導引訊息從有聲導引單元7 發出”請鍵入性別。假如爲男性請鍵入1,如爲女性請鍵入 2 ”。此性別資訊被收集在資料收集單元8中。 接著,一導引訊息從有聲導引單元7中在步驟S 1 1 發出”您如何得知此產品?請從報紙得知請鍵入1 ,電視請 鍵入2,收音機請鍵入3,雜誌請鍵入4,其他請鍵入5 .結束。”當顧客聽到該訊息後,他或她將依照指示而口語 輸入他或她得知該項產品的媒體名稱,使得該廣告媒體資 -11 - 本紙張尺度適用中國S家標準(CNS)A·!規格(210 X 297公釐) {請先閱讀背面之;"意事項再填寫本頁) --------訂—--7------T . 444175 A7 B7 五、發明說明(9 ) 訊在資料收集單元8中收集。假如係鍵入報紙之鍵1,進 一步的導引訊息被發出”如果該報紙係爲讀賣新聞則鍵入1 ’爲朝曰新聞鍵入2,日經新聞則鍵入3,每日新聞則鍵 入4 ’地方報紙則鍵入5,其他則鍵入6 .結束。”因此’ 報紙之個別名稱被收集。 接收,假如廣告產品係爲一汽車,有聲導引單元7在 步驟S 1 2發出一導引訊息"假如您有汽車,請鍵入1否則 鍵入2。結束 ”顧客依照指示輸入他或她的汽車擁有狀況 ,此汽車擁有資訊被收集在資料收集單元8中。假如顧客 鍵入1代表其擁有汽車,進一步的導引訊息被發出”請在嗶 一聲後緩慢說出您的汽車的模組號,並在結束鍵入井字號 。結束。”回應此問題之答應有聲聲音在有聲資料轉換器中 被轉換成文件資料。因此,該車型之個別名稱被記錄。 接著,一導引訊息從有聲導引單元7中在步驟S 1 3 發出”當您當初看到該廣告時,該車型的哪一部份最引起您 的興趣?請鍵入1表示係款式,鍵入2爲其安全性’鍵入 3爲其容載量,鍵入4爲其價格,鍵入5爲其他。” 顧客依照指示輸入他或她感興趣之點,此感興趣之點 的資訊被收集在資料收集單元8中。 接著,一導引訊息從有聲導引單元7中在步驟S 1 4 發出”您對於廣告商品有何看法?請鍵入1表示會買’鍵入 2表示希望有推銷員來訪,鍵入3表示只要目錄。結束。” 收到訊息之顧客依照指示輸入所建議之按鍵’使得購買資 訊之意願被收集在資料收集單元8中。 -12- 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) (請先閱讀t面之注4'事項再填寫本頁> 衣--------訂----------- 經濟部智慧財產局員工消費合作社印製 444175 A7 B7 經濟部智慧財產局員工消費合作社印制^ 五、發明說明(1G) 最後,一導引訊息從有聲導引單元7中在步驟S 1 3 發出H感謝您的合作。抽獎得主將以郵寄得到電話卡的方式 通知。非常謝謝您的來電° ”之後,一系列的資訊收集步驟 在電話線3斷線之前完成以結束所有存取步驟。 在資料收集單元8中如此收集之顧客資訊’在假如有 聲資訊含有該資訊時,在聲音資料轉換單元中而被轉換成 文件資料,而被送至資料庫管理單元1 2,而以圖四之格 式分群,並儲存在資料庫1 1之預設位址。 根據本發明之顧客資訊收集以及分散系統1 ,提供一 全時段不可中斷存取服務以收集該顧客資訊。在傳達每個 預設時間週期之後,在每十二個小時,如上述所收集之所 有顧客資訊被總合倂分析,使得如此總和以及分析之結果 ,藉由網際網路而被傳送至管理流量活動之總公司以及其 分公司、經銷商或作爲區域售貨之基地者。 換句話說,該資料總和以及分析單元1 3讀取所有顧 客之資訊十二個小時,並根據含在該顧客資訊之區碼、電 話號碼、地址而分類,並根據例如性別、日期、小時、媒 體、存取機構(網際網路,電話、明信片、傳真或類似者 )、職業、車型、製造商、問卷、地區、賣場或類似而製 備所要的資料。 圖五展示根據地區而分類之目錄請求者(批發商之 表列。進一步地,顧客資訊係根據特定狀況以及根據整個 公司或分公司而被分析,例如,如圖六A之數個每小時存 取之變化的圖形,如圖六B之展示購買意願之圓形圖,如 -13- 本紙張尺度通用中國國家標準(CNSM4規格(2〗0 X 297公呈) ί琦先閱讀背面之注*意事項再填寫本頁) 一衣--------訂·--_·------線 f 444 1 A7 B7 五、發明說明(11) 圖六C展示媒體之圖,如圖六D展示所感興趣之點的圓形 圖等係依照顧客之請求而獲得。 進一步地,該資料收集以及分析單元1 3係自動處理 如此獲得之分析結果以根據預設報告內容標準而轉換成爲 刪減之顧客資訊以及分析報告給總公司使用,而顧客資料 給分公司使用。 該網際網路之顧客資訊傳送器14上載分別爲總公司 使用以及分公司使用之如此整備之報告以及分析,至備製 在網際網路侍服器上之總公司目錄以及分公司目錄。 之後,負責在總公司使用該分析結果者,從位在總公 司(HOPC)之個人電腦藉由網際網路之存取,而下載 可藉由他或她的總公司密碼之總公司使用之該分析報告以 及顧客資料,使得可使用在接續商業活動以及廣告策略中 〇 相同的,分公司之負責人,從位在個別分公司( B ◦ P C )之個人電腦藉由網際網路之存取,而下載可藉 由他或她的總公司密碼之總公司使用之該分析報告以及顧 客資料,使得可使用在接續商業活動以及廣告策略中。進 一步地,贊助者或資訊收集承包商可在當天藉由郵寄而發 出像是目錄之物至目錄要求者。 藉此,本發明之顧客資訊收集以及分散系統1藉由像 是打電話或類似者之簡單機構,而提供一全時段服務至請 求像是目錄物之客戶。進一步地,贊助者可藉由網際網路 而獲得十二小時內之及時顧客資訊或資料形式之數位資訊 __-14- 本ϋ反度適用中國國家標準(CNS)/V1規格(2】0 X 297公窠) (請先間讀背面之注·音?事項再填寫本頁) 哀---I----訂----------線 經濟部智慧財產局員工消費合作社印製 A7 444 1 B7 五、發明說明(12 ) 。結果’可能造成顧客資訊以及分析結果反映在接續之商 業活動以及廣告策略,使得發展出極端對於市場具有彈性 (請先閱讀背面之注意事項再填寫本頁) 以及有效的策略。 且,除了上實施例從電話5中打電話的實施例,當然 可藉由網際網路而從個人電腦6而存取。在由網際網路存 取之情形中,所有贊助者之資訊以及問題係標示在個人電 腦之螢幕上,而免除有聲導引的需要。另一方面,產生對 於在資料轉換器9中將所輸入之資訊資料轉換爲文件資料 之字元資料轉換單元之需要。 對於本發明由顧客資訊收集以及分散系統所提供之服 務的例子係如下。 1 )新模式銷售之支援服務 #二十四小時接受對於新模式目錄之請求者 參將目錄請求者予以分類自動傳送至全國經銷商 2)化妝品銷售之支援服務 經濟部智慧財產局員工消費合作社印製 參二十四小時接受對於樣品之請求者 參收集樣品請求者資料 ♦分配樣品 3)新發行音樂片之廣告 •新發行C D專輯之資訊服務以及下訂單 -15- 本紙張尺度適用中S园家標準(CNS)A4規格(2]〇 X 297公釐) 444175 A7 B7 經濟部智慧財產局員工消費合作社印製 五、發明說明(13) (4 )二十四小時銀行之支援服務 #二十四小時接受對於新服務產品之請求 ♦自動傳送地址改變表單 籲自動傳送目錄請求者之表單 (5 )安全交易之支援服務 #由自動有聲系統之二十四小時資訊服務 參二十四小時接受自動有聲系統之請求者 (6 )供應者之支援服務 春二十四小時接受簽訂應用 籲用信用可自動淸償之簽訂以及接受費用 (7 )郵件下單商務之接受服務 #二十四小時接受下單 參藉由信用可對於商品以及淸償之自動下單 (8 )電腦軟體銷售之支援服務 #二十四小時接受下單 •自動信用可淸償產品收費 (9 )旅行代辦商務之支援服務 •旅行計畫服務之自動申請以及接受 -16 - (請先閱讀"-面之注、意事項再填寫本頁> 哀--------訂----------線 本紙張尺·度適用中國囷家標準(CNS)A4規格(2〗0«297公S ) A7 B7 4 441471575 五、發明說明(14) (1 0 )報紙廣告捜尋服務 •二十四小時資訊服務以及問卷搜尋 籲申請獎品競賽 (1 1 )房地產商務之支援服務 •二十四小時接受目錄請求 •自動傳送目錄請求者之表單 (1 2 )保險業務之支援服務 •二十四小時接受目錄請求者 參自動傳送目錄申請者之表單 且,上述服務指示例子,仍有大範圍在許多商務上之 應用,且可在該狀況範圍內收集資訊並提供資訊服務。 接著,解釋關於執行在本發明顧客資訊收集以及分散 系統1中之產品網際網路購物之處理步驟。 根據本發明之顧客資訊收集以及分散系統,可如上述 (7 )之郵件下單商務*以藉由信用可自動淸償產品購買 金額,其必須提供一途一虛線所示之信用參考單元( CRU)。該信用參考單元19係一電路,作爲參考信用 以及財務資訊交換系統(CAF IS),以判定經由網路 或電話線(未顯示)傳送之信用卡號以及類型是否屬於購 物者,判定時效是否過期,判定此種使用是否合法。 參考圖七之流程圖而解釋網路購物之處埋步驟。 -17- 本紙張尺度適用中國國家標準(CNS)A4規格Cn〇x29:·公釐) — — — — —---I — — I * — — — — [1— * I I 1---I I . (請先閱讀資面之注·急事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 經濟部智慧財產局員工消費合作社印裂 '444175 A7 B7 五、發明說明(15) 因爲從步驟S 4到s 1 0之處理係類似於圖三流程圖 之所示,此處之解釋略去。在收集各種資訊並執行其搜尋 之後,顧客輸入他或她想要從他或她的個人電腦上購買( 步驟S 1 1 )之產品名稱以及號碼。此時,信用卡公司經 選擇(步驟S12),且該信用卡號被輸入(步驟S13 )接著,該信用卡之有效期限被輸入(步驟S 1 4 )使得 該各種信用搜尋藉由該信用參考單元1 9而被執行(步驟 S 1 5 )。假如沒問題,顧客資料傳送即爲有效。 現在參考圖八以及附圖而解釋本發明之另一實施例。 當看到報紙廣告之顧客從電號5打電話至本發明之顧 客資訊收集以及分散系統時,該發話藉由接收單元2而在 資料收集單元8中被接收,且該發話者經由有聲導引單元 7而一步一步地給予有聲導引服務。因此,問卷搜尋經執 行以收集顧客資訊。 更確切的說,當電話5具有一自顧客之傳呼(圖九步 驟S1),該有聲導引單元7發出說明’’這裡是XXX公司 之產品撥號請求。謝謝您的來電。在步驟S 2。如需要 ,CM給定數秒的時段(步驟S 3 )。此後,處理進行到 步驟S 4到S 7,其中記錄分發所請求產品之地址。 首先在步驟S 4,有聲導引單元7說出一導引訊息”請 藉由鍵入區碼接著爲您的電話號碼而給我們所請求產品 所要發送之地地。結束。”得到此訊息之顧客1根據指示, 輸入他或她之電話號碼,使得該電話號碼資訊被收集在資 料收集單元8。 -18 - 本紙張尺度適用中0 0家標準(CNS)A4規格(210 X 297公复) 11 I 11 1 ^ I^. —---— — —-^* — 11—----t (請先閉謂背面之注急事項再填寫本頁) -v 444 1 7 δ 經濟部智慧財產局員工消費合作社印製 Α7 Β7__ 五、發明說明(16) 接著在步驟S 5 ’該有聲導引單元7發出一導引訊息 請輸入該區碼並在結束鍵入井字號。結束。”該顧客得到 訊息後,跟著指示以輸入區碼,該資訊被收集在資料收集 單元8 . 接著在步驟S 6中,有聲導引單元7發出一進一步的 導引訊息''您的姓名以及住址現在可被語音輸入。請在嗶一 聲後緩慢地講出您的姓名,並在結束時鍵入井字號。結束 。”當顧客聽到該訊息後,他或她將依照指示而口語輸入他 或她的姓名,使得該輸入語音信號被送至資料轉換器9之 聲音資料轉換單元,以轉換成文件資料,之後該文件資料 被收集在資料收集單元8以作爲姓名資訊。 接著,在步驟7中,該有聲導引單元7發出一訊息”請 在嗶一聲後,緩慢地唸出您的以郡(縣)開始之位址,並 在結束後鍵入井字號。結束。”當訊息爲顧客所收到時,他 或她依照指示輸入他或她的地址,使得該輸入語音信號被 發送至位在資料轉換器9中之聲音資料轉換單元,以轉換 成文件資料,而依序被收集在資料收集單元8以作爲地址 資訊。 如前所述,在顧客之電話號碼、區碼、姓名以及地址 如上述而收集之後,搜尋進入在如圖S 8,其中資料庫收 集以及分析單元1 3總合倂分析藉由顧客發話、電腦、明 信片,傳真或交換板操作員所接收之資訊,並根據每個顧 客而載入至資料收集以及分析單元1 3,以選擇產品號碼 。之後,處理進行到步驟S 9 ’其中作爲接收來自於資料 本纸張尺度遶用t S國家標準(CNS)A4規格do X 29Γ公g) •19- — ——— — — — '衣· — — — — — — — 訂- - - -----I (請先閱讀f·面之注,意事項再填冩本頁) 444 1 75 Δ7 Α7 Β7 五、發明說明(17) 庫收集以及分析單元1 3之帳單資訊的帳單輸出單元( DNOU) 21,將指示外部列印代理器,以藉由該帳單 資訊之使用而列印出對應於該產品之帳單,以完成該程序 〇 每個帳單係以具有內容之條碼而列印,該內容可辨識 購買金額之個別顧客以及資訊。該帳單經手動而藉由郵件 或類似者而傳送至發出訂單之顧客。 之後,在圖十之步驟S 1 0,接收帳單之顧客拿該帳 單到像是郵局、便利商店、銀行或類似者之匯款代理者, 其中顧客藉由該匯款代理者之終端機而輸入顧客姓名以及 以條碼形式列印在帳單之購買金額之資訊,使得顧客姓名 以及地址以及購買金額之付款的資訊被傳送至資料收集以 及分析單元1 3,而在步驟s 1 1比較蒐集資訊以及收費 資訊,以在步驟S 1 2中取得帳單平衡。 在步驟S 1 3,之後,下單資訊被送至網際網路顧客 資訊傳送器(C I TU) 1 4,而上載至位在網際網路之 侍服器1 5之目錄中,並下載之,使得該產品被送至顧客 處。 接著,不僅網際網路顧客資訊傳送器(C I TU) 14可藉由位在網際網路中之侍服器15而發出指令至每 個供應者A -N,以傳送產品,亦可使本發明系統之使用 者擁有產品之儲存貨品,使得資料總和以及分析單元直接 發出產品發送指令至其倉庫。亦可使顧客資訊傳送器14 傳送該指令至一已知傳真機而不是網際網路上之侍服器。 -20- 本紙張尺度適用中國國家標準(CNS)A4規格(210 * 297公复) (靖先閱讀背面之注惠事項再填寫本頁) ^--------訂---η------線 經濟部智慧財產局員工消費合作社印*'衣 444175 A7 B7 五、發明說明(18) 進一步地,不僅帳單以條碼列印以辨識顧客、所訂產 品以及購買金額量而列印,任何可接受電子辨識之其他碼 對於本發明之目的亦可接受。 如前述,根據本發明之顧客資訊收集以及分散系統1 提供一機構,以收集相關於顧客對於在報紙或雜誌(媒體 )所廣告之產品之顧客請求之資訊,且其經由電話發話、 網路存取、郵件、傳真傳送或接線生之商品下單,並在每 個預設時間中分析此些所收集之資訊,以整合所有此些資 料,使得此些資料被數位化,並經由網際網路而自動傳送 至所需地點,包括總公司以及分公司。進一步地,根據本 發明其亦可造成帳單整理包括特定顧客、下單產品以及購 貿金額量等之顧客資訊,購買金額之蒐集、此蒐集之資訊 管理以及產品之遞送被執行。因此,本發明之系統具有以 下之優點以及效果。 (1 )顧客可以二十四小時要求像是目錄以及下單之 g靑求產品。 (2 )贊助者可合理化該操作,直到顧客資訊藉由直 接於銷售表現之資訊整合且數位化,使加速商業活動。 (3 )藉由分析所整理之顧客資訊,可獲得有效於接 續商業活動之最近市場資訊,且藉由資料之支持使廣告有 效。 (4 )藉由卓越之來源,可得到一對一的市場,而不 需購買一系統。 (5 )因爲獲得具有展示目錄請求者之購買意願之標 -21 - 本紙張又度適用中固國家標準(CNS>A4規格(210 X 297公釐) <請先閱沭會面之注'意事項再填寫本頁) 衣--------訂—------線 經濟部智.«財產局員工消費合作社印製 經濟部智慧財產局員工消費合作社印製 444175 A7 B7 五、發明說明(19) 示的個別資料,可藉有效商業操作而增進銷售表現。 (6 )因爲最新顧客資訊在很進的下單中被遞送,例 如,廣告的下一天,回應廣告反應之即時商業活動可被實 現。 (7) 所遞送顧客資訊含有對於標示購買意願標示之 問卷的答案,使得可以對期望之顧客予以即時反應。 (8) —位所收集顧客資訊係以數位形式而累積在資 料庫,可以有長時間商業策略之應用。 (9) 從接收訂單到遞送商品之商品遞送可以有效而 即時,而滿足顧客,而沒有因爲預付購買金額而產生帳單 欺騙導致壞帳之風險。 (1 0 )假如下單資訊係藉由鍵盤或類似者而收即, 該資料轉換單元可將資訊資料轉換成文件資料|而使大範 圍資料被收集。 (11) 因爲本發明所需要的傳送遞送指令機構包括 一顧客資訊傳送單元,該單元藉由通訊線而傳送下單資訊 至商品之一指定供應者,所以不需要有系統之使用者攜帶 在倉庫之備料而遞送,如此可使具有較小室內空間之小型 生意使用此系統。 (12) 儘管顧客資訊傳送單元具有將顧客資訊上載 至網際網路侍服器之一機構1可藉由個人電腦而對商品即 時遞送,而允許另一方面根據商業環境而使用習知之傳真 機,此使得系統有寬廣的應用。 ___-22- 本紙張又度適用中國國家標準(CNS)A4規格(2]0 X 297公釐〉 — 1— — — — — — lilt ' 衣,111111 I It I (請先閱讀t·面之注·意事項再填寫本頁)444 彳 75 A7 B7 V. Description of the invention (1) Background of the invention The present invention relates to a customer information collection and decentralization system, which is designed to automatically collect information from customers who advertise products, commodities, etc. in newspapers or magazines. The customer information of the request and the order, the collected customer information is analyzed by the online telephone and the Internet circuit, and the information is aggregated after the flux for the individual preset period, so that the analysis result is transmitted to the Internet Includes individual users of the headquarters of the ad supporter and branch offices. The present invention is related to customer information collection and decentralized systems, which are designed to automatically collect customer information including orders from product customers' by, for example, telephone paging 'Internet access or similar online access' and collect from The customer comes to purchase money and sends the order information to the commodity supplier. When new products are released, their advertisements are widely placed in media such as newspapers or magazines. In general, requests and orders for advertisements of articles or merchandise in these media are usually disaggregated by postcards, telephone calls, faxes, or the Internet. Therefore, it is extremely difficult to make these requests and orders for products and goods from postcards, phone calls, fax transmissions, or via the Internet, which have different communication speeds, without incurring a great amount of delay to reconcile all This information, so that the information reconciled in tabular form can be reflected after the subsequent commercial activities, and it is even more difficult to combine and classify these separated data scattered overnight. Inventive Note -4- This paper size is applicable to China S Standard (CNS) A4 specification (MO x 4 7 male S) (Please read the notice on the back before filling this page) Loading -------- Order ——.------ Printed by the Consumers 'Cooperative of the Wisdom and Time Bureau of the Ministry of Economic Affairs rv 444 1 7 5 Printed by the Consumers' Cooperative of the Intellectual Property Bureau of the Ministry of Economy A7 B7 V. Description of the invention (2) The present invention is based on The purpose of solving the above problems is to provide a customer information collection and decentralized system that can collect information, such as requests and orders from customers for items, goods, etc., and through different methods, such as postcards, telephone paging, and fax transmission , Or access via the Internet or similar methods, each of which has a different communication speed, and after individual preset time periods, sum up and analyze this information, so that information about individual customers can be found in the sponsor ’s In the headquarters or branch office, it is transmitted to the designated users in digital form through the Internet. The present invention also has an object to provide a customer information collection and decentralization system with the ability to automatically collect customer information including orders from customers who place orders for goods, such as by phone paging, Internet, or similar online access , And collect the customer's purchase items and send the order information to the product provider. In order to achieve the above-mentioned object, the present invention basically provides a customer information collection and transmission system including a receiving unit to receive access and electronic data from customers through communication; a voice guidance unit to The communication line sends a voice guidance message to the customers who access it through the communication; a data collection unit to collect customer information in the form of customer voice responses in response to the voice guidance message, and collects information via the Internet Customer information provided by the accessed customer; a data conversion unit to convert the voice response from the customer through electronic data and the customer information into document data; a database management unit to collect data in the data collection unit The customer information is loaded into a database of a preset form: a data sum and an analysis unit to read out the customer information that is not in the database at a preset time interval, and analyze the readout Customer information: ____ This paper size is applicable to the China National Standard (CNS) A4 specification (2) 0 X males) ------------- pack -------- Order --- ί ------ line (please read the back: '4 Italian Matters before filling out this page) The Intellectual Property Bureau of the Ministry of Economic Affairs Consumer Cooperatives Seal ai 444 1 75 A7 ___ B7 5. The invention description (3) and a customer information transmission unit to transmit the customer information summed and analyzed in the data sum and analysis unit, and transmitted to a preset place through the communication line. A brief description of the graphics. FIG. 1 is a block diagram of an embodiment of the present invention, related to a customer information collection and transmission system: FIG. 2 is a block diagram of another embodiment of the present invention, related to a customer information collection and transmission system: FIG. Three are the flowcharts of the processing steps in the above embodiment; Figure four is a schematic diagram showing the mode of loading the collected information into the database; Figure five is an example of a form of a catalog requester classified by region; Figures 6A to 6D show examples of the results of analyzing customer information; Figure 7 is a flowchart showing the processing steps for a request for a product; Figure 8 is a block diagram of another embodiment of the present invention; The flowchart of the processing steps from collecting customer information to issuing the bill including the purchase price of the goods; and Figure 10 is a flowchart showing the processing steps of collecting the purchase money. Comparison table of main components 1 Customer information collection and decentralization system 2 Receiving unit -6- This paper size applies to SS Home Standard (CNS) A4 specification (210 X 297 male cage) III --- ------ I-^ 1111111 ^ 1 < Please read the notes on the back before filling out this page) 444175 A7 _B7_ V. Description of the invention (4) 3 Telephone line 4 Internet (please read the intention on the back of the page before filling out this page) 5 Phone 6 people Computer 7 Audio guidance unit 8 Data collection unit 9 Data converter 11 Database 12 Data management unit 13 Sum of data and analysis unit 14 Internet customer information transmission unit 15 Internet server 1 7-1 8 A-1 8 N Personal computer 19 Credit reference unit 2 0 Receiving number unit 2 1 Keyboard SBD exchange board printed by the employee's consumer cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 2 2 Communication line 2 4 A Head office fax 23i, 232-23n Communication line 2 4 B -2 4 Detailed description of the preferred embodiment of the facsimile of the branch office Hereafter, the manner of implementing the present invention will be described with reference to the drawings. The national standard (CNS) A4 specification applicable to this paper standard (2) 0 × 297 mm 444175 A7 B7 V. Description of the invention (5) In Figure 1, the way to realize the present invention related to customer data collection and decentralized system is shown . (Please read the note on the back >? Matters before filling out this page) Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs * 1 Take a picture to show a customer information collection and decentralization system 1; a receiving unit (RVU) 2 which borrows Receive the incoming communication from telephone line 3 or Internet 4 from the communication terminal containing customer phone (PHONE) 5 and personal computer (PC) 6; a voice guidance unit (VGU) 7 to transmit voice guidance To the client accessed by phone (PHONE) 5: a data collection unit (DGU) 8, which collects customer data; a data converter (DC) 9, which contains a sound data conversion unit (not shown), which The unit converts sound data into document data if the customer's promise is a speech-type fact, and also contains a character data conversion unit (not shown) that converts words when information about each lesson is collected via a keyboard or the like. Metadata becomes document data; database 11 contains customer information or related data collected in data collection unit 8; database management unit (DMU) 12 manages loading / reading out of the database 11 Capital , Data Sum and Analysis Unit (DSAU) 1 3 'It sums and analyzes the customer information loaded in the database 11 in a pre-set condition, and analyzes it according to the collection and analysis results of the sponsor's head office and each branch. Classification: An Internet customer information transmission unit (CI TU) 1 4 which transmits the analysis results of the group divided according to the head office and each branch office, and is located in the Internet server 15 Directory; Personal Computer (HOPC) 17, located at the sponsor's head office; Personal Computer (BOPC) 18A to 18N 'located at each branch; a Credit Reference Unit (CRU) 19, which confirms that the individual-8- 0 paper standards applicable to this paper rule (CNS > A4 specification (210 X 297 public copy) 444175 Α7 Β7 V. Description of the invention (6) The credit card number issued by the computer belongs to the correct user. For communication, refer to the public search agency to determine whether it is illegal to use: the acceptance number issuing unit (RIU) 2 0, which contains the acceptance number when issuing the purchase product; a keyboard (KBD) 2 1 (data entry agency) 'to The manual control will input the customer information transmitted through postcards and fax delivery via the exchange board (S BD) operator. In Figure 2, the Internet server 1 5, the headquarters personal computer 17, and the branch computer 1 8 A to 1 8 B are communication lines 2 2 connected to the headquarters fax 2 4A, and communication lines 23! To the head office fax (HOFAX) 24A, the branch fax (BOFAX) 24B to 24N 23 !, 232 to 23η Replaced. Next, the processing steps of the customer information familiarization and decentralized system with the above structure will be explained with reference to the flowchart in FIG. Before operating the customer information collection and distribution system of the present invention, the telephone number and website address (such as http://www.xxx.com) of the customer information collection and distribution system of the present invention must be marked as a request for advertising products The contact allows customers who occasionally see the advertisement to access the customer information collection and decentralization system without restriction through the telephone or the Internet. Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs (please read the note on the back first, and then fill out this page) Now, for easy understanding, first explain that when customers see newspaper ads, the telephone line 3 via telephone 5 After making a phone call, we will explain the processing steps when placing an order for a product via the Internet. When a customer sees a newspaper advertisement and makes a call from the telephone 5 to the customer information collection and distribution system of the present invention, the call is received by the data receiving unit 8 through the receiving unit 2 and the speaker is guided by voice Single-9- This paper size is in accordance with Chinese National Standard (CNS) A4 (210 X 297 gong) 444175 A7 B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of the invention (7) Yuan 7 is given step by step Audio guidance service. Therefore, 'The search for the entire set of questions was implemented to collect customer information.' More specifically, when there is a customer paging from the telephone 5 (step S1 in FIG. 3), the audio guidance unit 7 gives one end like "here" It is the request of XXX company's product dial-up service, thank you for your call ", as shown in step S 2. A CM can be given a period of several seconds if necessary (step S3). Therefore, the process proceeds to steps S4 to S7, in which the address of the distribution of the required product is recorded. First at step S4, the voice guidance unit (VGU) 7 gives a guidance message "Please enter the area code and your phone number in order to give us the address to which the requested product will be distributed. End." Customer After getting the message, enter his or her phone number according to the instructions, so that the phone number information is collected in the data collection unit 8. Then in step S5, the voice guidance unit 7 sends a further guidance message "Please enter the area code and then press the hash mark (#) after the end to end." After the customer receives the message, follow the instructions to enter the area code. The information is collected in the data collection unit 8. Then in step S6, the voice guidance unit 7 sends a further guidance message "Your name and address can now be entered by voice. Please slowly after the beep Speak your name 'and type a Tic Tac Toe at the end. End. "When the customer hears the message, he or she will enter his or her name orally as instructed, so that the input voice signal is sent to the data converter The sound data conversion unit of 9 'is converted into document data, and then the document data is collected in the data collection unit 8 as name information. This paper size is applicable to Zhong Yin® Home Standard (CNS) A4 specification (210x297 mm) -10- (Please read the note on the back. Fill in this page before filling in this page > I .------ line 444175 printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs A7 B7 V. Description of Invention (8) Next, in step 7, the voice guidance unit 7 sends a message "Please beep one After speaking, slowly read your address starting with the county (county), and type in the hashtag at the end. End. "When the message is received by the customer, he or she enters his or her address as instructed. So that the input voice signal is sent to the sound data conversion unit located in the data converter 9 to be converted into document data, and sequentially collected in the data collection unit 8 as address information. In the customer's phone number, area After the code, name, and address are collected as described above, the search enters the questionnaire search shown in Figures S 8 to S 1 4. First, the request message is sent from step S 8 of the audio guidance unit 7 as "Please answer the following simple Questions. One hundred customers will be selected from all the respondents. The phone card prize specially provided by XXX ". Then, in step S9, the voice guidance unit 7 sends a guidance message" Please enter your two-digit age ". The customer who got the message enters the age by following the instructions , So that the age information is stored in the data collection unit 8. Then, in step 10, a guidance message is sent from the voice guidance unit 7 "Please enter the gender. If it is male, please enter 1; if it is female, please enter 2 This gender information is collected in the data collection unit 8. Then, a guidance message is sent from the audio guidance unit 7 in step S 1 1 "How do you know this product? Please know from the newspaper, please type 1" Type 2 for TV, 3 for radio, 4 for magazine, and 5 for other. End. "When the customer hears the message, he or she will enter the media name he or she learned of the product following the instructions. , Making this advertising media asset -11-This paper size is applicable to China Standards (CNS) A ·! Specifications (210 X 297 mm) {Please read the back of &&; the intention before filling out this page) --- ----- Order ---- 7 ------ T. 444175 A7 B7 V. Description of the invention (9) The information is collected in the data collection unit 8. If the key 1 of the newspaper is typed, a further guidance message is issued "if the newspaper is a Yomiuri Shimbun, type 1 ', type 2 for Chaoyue News, type 3 for Nikkei, and type 4' for daily news. Then type 5 and others type 6. End. "So the individual names of the newspapers were collected. Receive. If the advertising product is a car, the audio guidance unit 7 sends a guidance message at step S 1 2 " If you have a car, please type 1 otherwise type 2. End "The customer enters his or her car ownership status according to the instructions, and this car ownership information is collected in the data collection unit 8. If the customer types 1 to indicate that he owns the car, further guidance messages are issued", please beep Speak the model number of your car slowly, and type the hashtag at the end. End. "In response to this question, it is agreed that the voiced sound is converted into document data in the voiced data converter. Therefore, the individual name of the model is recorded. Then, a guidance message is issued from the voiced guidance unit 7 in step S 1 3" When you first saw the advertisement, which part of the model most interested you? Please type 1 for the style, type 2 for security ’, type 3 for capacity, type 4 for price, and type 5 for others. The customer enters his or her point of interest according to the instructions, and the information of this point of interest is collected in the data collection unit 8. Then, a guidance message is sent from the voice guidance unit 7 in step S 1 4 "You What's your opinion on advertising products? Please type 1 to indicate that you will buy. Type 2 to expect a salesperson to visit, and type 3 to indicate a catalog. End. The customer who received the message enters the suggested button according to the instructions, so that the willingness to purchase information is collected in the data collection unit 8. -12- This paper size applies the Chinese National Standard (CNS) A4 specification (210 X 297 mm) (Please read Note 4 'on the n side before filling in this page> -------- Order ----------- Printed by the Consumers ’Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs 444175 A7 B7 Printed by the Consumer Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs ^ V. Description of the Invention (1G) Finally, a guidance message is issued from the audio guidance unit 7 at step S 1 3 Thank you for your cooperation. The winner of the raffle will receive it by mail Phone card notification. Thank you very much for your call ° "After that, a series of information collection steps are completed before the telephone line 3 is disconnected to end all access steps. The customer information thus collected in the data collection unit 8 'if there is a voice When the information contains the information, it is converted into document data in the sound data conversion unit and sent to the database management unit 12. It is grouped in the format shown in Figure 4 and stored in the preset address of the database 11. According to the invention The customer information collection and decentralization system1 provides a full-time non-disruptive access service to collect the customer information. After each preset time period is communicated, every twelve hours, all customer information collected as described above is collected. Aggregate analysis, so that the total and the results of the analysis are transmitted via the Internet to the head office that manages traffic activities and its branches, distributors, or bases for regional sales. In other words, the data The total and analysis unit 13 reads all customer information for twelve hours, and classifies it based on the area code, phone number, and address contained in the customer information, and according to, for example, gender, date, hour, media, access agency ( Internet, telephone, postcard, fax, or the like), occupation, model, manufacturer, questionnaire, region, store, or similar to prepare the required information. Figure 5 shows a catalog requester (wholesaler table) by region Further, customer information is analyzed based on specific conditions and based on the entire company or branch, for example, as shown in the figure The graph of several hourly access changes in A is shown in the circle diagram of purchase intention in Figure 6B, such as -13- This paper size is in accordance with the Chinese National Standard (CNSM4 specification (2〗 0 X 297)) ί Qi first read the note on the back of the page, and then fill in this page) Yiyi -------- Order · --_ · ------ line f 444 1 A7 B7 V. Description of the invention (11) Figure Figure 6C shows the media map, such as the circle chart showing the points of interest in Figure 6D, etc. are obtained at the request of the customer. Further, the data collection and analysis unit 1 3 automatically processes the analysis results thus obtained in accordance with The preset report content standards are converted into deleted customer information and analysis reports for use by the head office, and customer data for branch offices. The customer information transmitter 14 of the Internet uploads such comprehensive reports and analyses for use by the head office and branches, respectively, to the head office directory and branch directory prepared on the Internet server. After that, the person responsible for using the analysis result at the head office will access it from the personal computer at the head office (HOPC) via the Internet, and download the one that can be used by the head office of his or her head office password. Analyze reports and customer data so that they can be used in subsequent business activities and advertising strategies. The same person in charge of a branch can access it from the personal computer of an individual branch (B ◦ PC) through the Internet. And downloading the analysis report and customer information that can be used by the head office of his or her head office password, so that it can be used in subsequent business activities and advertising strategies. Further, the sponsor or information collection contractor can send items like a catalogue to the catalogue requester by mail on the same day. With this, the customer information collection and distribution system 1 of the present invention provides a full-time service to customers who request a catalogue by a simple mechanism such as a telephone call or the like. Further, the sponsors can obtain timely customer information or digital information in the form of data within twelve hours through the Internet. __14- This reversal applies to China National Standards (CNS) / V1 Specifications (2) 0 X 297 public money) (please read the note and tone on the back? Matters before filling out this page) Sorrow --- I ---- Order ---------- Consumer Consumption of Intellectual Property Bureau, Ministry of Economic Affairs Cooperative printed A7 444 1 B7 V. Invention description (12). The result ’may cause customer information and analysis results to be reflected in subsequent business activities and advertising strategies, making it extremely flexible for the market (please read the notes on the back before filling out this page) and effective strategies. Moreover, in addition to the above embodiment in which a call is made from the telephone 5, it is of course possible to access it from the personal computer 6 via the Internet. In the case of Internet access, all sponsor information and questions are marked on the screen of the personal computer, eliminating the need for audio guidance. On the other hand, there is a need for a character data conversion unit that converts the inputted information data into document data in the data converter 9. Examples of the services provided by the customer information collection and distribution system of the present invention are as follows. 1) Support service for new model sales # Twenty-four hours to accept the request for the catalog of the new model. The catalog requester will be classified and automatically transmitted to the national distributors. 2) Cosmetics sales support service. The system takes 24 hours to accept samples for requesters. Collect sample requester information. ♦ Allocate samples. 3) Advertising for new music releases. • Information services for newly released CD albums and placing orders. Home Standard (CNS) A4 Specification (2) 0X 297 mm) 444 175 A7 B7 Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs 5. Description of Inventions (13) (4) 24-hour Bank Support Services # 20 Accept requests for new service products within four hours ♦ Automatically send the address change form Call for the form requester ’s form (5) Support for secure transactions # 24-hour information service by the automatic voice system Requester of sound system (6) Supplier's support service Acceptance of signing 24 hours a spring Signing of an application Appealing credit can be automatically repaid signing And acceptance fee (7) Mail order business acceptance service # 24 hours Acceptance of order reference Credits can be used to automatically place orders for goods and compensation (8) Computer software sales support service # 24 hours accepted Ordering • Automatic Credit Reimbursable Product Charges (9) Support Services for Travel Agency Business • Automatic Application and Acceptance of Travel Planning Services-16-(Please read " -Notes above, please fill out this page > Laugh -------- Order ---------- The paper ruler of the thread is applicable to the Chinese family standard (CNS) A4 specification (2 〖0 «297mm S) A7 B7 4 441471575 V. Description of the invention (14) (1 0) Newspaper advertisement search service • 24 hours information service and questionnaire search Appeal for prize contest (1 1) Real estate business support service • 24 hours acceptance of catalogue requests • Automatic transmission Catalogue Requester's Form (1 2) Insurance business support services • 24 hours acceptance of Catalogue Requester's participation in automatically transmitting catalogue applicant's forms and the above service instruction examples still have a wide range of applications in many businesses, and Information can be collected within that range and Provide information services. Next, explain the processing steps for product Internet shopping performed in the customer information collection and distribution system 1 of the present invention. The customer information collection and distribution system according to the present invention can be performed under the mail of (7) above Single business * To automatically repay the purchase amount of the product by credit, it must provide a credit reference unit (CRU) indicated by a dashed line. The credit reference unit 19 is a circuit that serves as a reference credit and financial information exchange system (CAF). IS) to determine whether the credit card number and type transmitted via the Internet or a telephone line (not shown) belong to the shopper, determine whether the time limit has expired, and determine whether such use is legal. Referring to the flowchart in FIG. 7, the steps of online shopping are explained. -17- This paper size applies Chinese National Standard (CNS) A4 specification Cn〇x29: · mm) — — — — — --- I — — I * — — — — [1— * II 1 --- II (Please read the capital note and urgent matters before filling out this page) Printed by the Intellectual Property Bureau of the Ministry of Economic Affairs' Consumer Cooperatives Printed by the Ministry of Economic Affairs' Intellectual Property Bureau's Consumer Cooperatives' 444175 A7 B7 V. Description of Invention (15) The processing of steps S 4 to s 10 is similar to that shown in the flowchart of FIG. 3, and the explanation is omitted here. After collecting various information and performing its search, the customer enters the product name and number of the product that he or she wants to purchase from his or her personal computer (step S 1 1). At this time, the credit card company is selected (step S12), and the credit card number is entered (step S13). Next, the validity period of the credit card is entered (step S1 4), so that the various credit searches are performed by the credit reference unit 19. Instead, it is executed (step S 1 5). If there is no problem, customer data transmission is effective. Referring now to FIG. 8 and the accompanying drawings, another embodiment of the present invention is explained. When a customer who sees a newspaper advertisement calls from the telephone number 5 to the customer information collection and distribution system of the present invention, the speech is received in the data collection unit 8 by the receiving unit 2, and the speaker is guided by voice Unit 7 gives voice guidance service step by step. Therefore, a questionnaire search was performed to collect customer information. More specifically, when the telephone 5 has a pager from the customer (step S1 in Fig. 9), the voice guidance unit 7 issues a description '' here is a product dial request from XXX company. Thank you for your call. At step S2. If necessary, the CM gives a period of several seconds (step S3). Thereafter, the process proceeds to steps S4 to S7, in which the addresses of the requested products are recorded. First at step S4, the voice guidance unit 7 speaks a guidance message "Please give us the place where the requested product is sent by typing the area code and then your phone number. End." The customer who got this message 1 According to the instructions, enter his or her phone number so that the phone number information is collected in the data collection unit 8. -18-This paper is applicable to 0 standard (CNS) A4 specifications (210 X 297 public) 11 I 11 1 ^ I ^. —---— — —- ^ * — 11 —---- t (Please close the urgent matter on the back before filling out this page) -v 444 1 7 δ Printed by the Consumer Cooperatives of the Intellectual Property Bureau of the Ministry of Economic Affairs Α7 Β7__ V. Description of the invention (16) Then in step S 5 'This audio guide Unit 7 sends a guidance message. Please enter the area code and type the Tic Tac Toe at the end. End. "After the customer gets the message, follow the instructions to enter the area code, and the information is collected in the data collection unit 8. Then in step S6, the voice guidance unit 7 sends a further guidance message` `Your name and address Can now be entered by voice. Please speak your name slowly after the beep, and type a Tic sign at the end. End. "When the customer hears the message, he or she will follow the instructions and enter him or her in spoken language So that the input voice signal is sent to the sound data conversion unit of the data converter 9 to be converted into document data, and then the document data is collected in the data collection unit 8 as name information. Next, in step 7, the audio guidance unit 7 sends a message "Please beep slowly, and then slowly read your address starting with the county (county), and enter the Tic Tac After the end. End. When the message is received by the customer, he or she enters his or her address according to the instructions, so that the input voice signal is sent to the voice data conversion unit located in the data converter 9 to be converted into document data, and The data is sequentially collected in the data collection unit 8 as address information. As mentioned above, after the customer's phone number, area code, name, and address are collected as described above, the search enters as shown in Figure S 8, in which the database collection and analysis unit 1 3 aggregates and analyzes the customer's speech, computer , Postcard, fax or information received by the exchange board operator, and load it into the data collection and analysis unit 1 3 according to each customer to select the product number. After that, the process proceeds to step S 9 'where the paper size used as the reception comes from the paper, the national standard (CNS) A4 specification do X 29 Γ g) • 19- — ——— — — —' 衣 · — — — — — — — Order-------- I (Please read the note of f · face, and fill in this page first) 444 1 75 Δ7 Α7 Β7 V. Description of the invention (17) Library collection and The billing output unit (DNOU) 21 of the billing information of the analysis unit 13 will instruct an external printing agent to print a bill corresponding to the product by using the billing information to complete the Procedure 〇 Each bill is printed with a barcode with content, which can identify individual customers and information about the purchase amount. The bill is manually and by mail or the like sent to the customer who placed the order. After that, in step S 10 of FIG. 10, the customer who receives the bill takes the bill to a remittance agent such as a post office, convenience store, bank, or the like, where the customer enters it through the terminal of the remittance agent The customer's name and the purchase amount information printed on the bill in the form of a barcode, so that the customer's name and address and the payment amount of the purchase amount are transmitted to the data collection and analysis unit 1 3, and the collected information is compared at step s 1 1 Charge information to obtain a billing balance in step S 12. In step S 1 3, after that, the order information is sent to the Internet customer information transmitter (CI TU) 1 4 and uploaded to the directory of the server 15 on the Internet and downloaded, The product is sent to the customer. Then, not only the Internet Customer Information Transmitter (CI TU) 14 can send instructions to each supplier A-N through the server 15 located in the Internet to transmit the product, but also the present invention The user of the system owns the stored goods of the product, so that the total data and analysis unit directly sends the product sending instructions to its warehouse. It is also possible for the customer information transmitter 14 to transmit the instruction to a known facsimile machine instead of a server on the Internet. -20- This paper size applies to China National Standard (CNS) A4 specifications (210 * 297 public reply) (Jing first read the note on the back before filling in this page) ^ -------- Order --- η ------ Printed by the Consumer Property Cooperative of the Intellectual Property Bureau of the Ministry of Economic Affairs * 'clothing 444175 A7 B7 V. Description of the invention (18) Furthermore, not only the bills are printed with barcodes to identify customers, products ordered, and the amount of purchases And printing, any other code that accepts electronic identification is also acceptable for the purposes of the present invention. As mentioned above, the customer information collection and decentralization system 1 according to the present invention provides a mechanism to collect information related to customer requests for customers for products advertised in newspapers or magazines (media), which are spoken by telephone, stored online Order by mail, fax, fax or telephony, and analyze the collected information at every preset time to integrate all the data, make the data digitized, and pass the Internet It is automatically transmitted to the required locations, including the head office and branch offices. Further, according to the present invention, it can also cause the billing to collate customer information including specific customers, products ordered, and purchase amount, etc., collection of purchase amount, management of this collected information, and delivery of products are performed. Therefore, the system of the present invention has the following advantages and effects. (1) Customers can request products like catalogues and orders for 24 hours. (2) The sponsor can rationalize this operation until the customer information is integrated and digitized by information directly related to sales performance, so as to accelerate business activities. (3) By analyzing the customer information sorted out, the latest market information that is effective for continuing business activities can be obtained, and the advertising can be made effective by the support of the data. (4) With a source of excellence, you can get a one-to-one market without buying a system. (5) Because it has obtained the bidding intention of the catalogue requester -21-This paper is again applicable to the China National Standard (CNS > A4 specification (210 X 297 mm) < Please read the note of the meeting 'Implementation matters before filling out this page) Clothing -------- Order -------- Online Ministry of Economy Wisdom Printed by the Consumer Cooperatives of the Property Bureau 444175 A7 B7 V. The individual information shown in the invention description (19) can improve sales performance through effective commercial operations. (6) Because the latest customer information is delivered in very advanced orders, for example, the next day of advertising, real-time business activities in response to the advertising response can be realized. (7) The customer information delivered contains answers to questionnaires indicating purchase intentions, enabling immediate response to prospective customers. (8) — The collected customer information is accumulated in the database in digital form, and can be used for long-term business strategies. (9) The delivery of goods from receiving the order to delivering the goods can be effective and immediate, and satisfy the customer, without the risk of bad bills caused by bill fraud due to the prepaid purchase amount. (1 0) If the following information is received by a keyboard or the like, the data conversion unit can convert the information data into document data |, so that a wide range of data can be collected. (11) Because the delivery instruction mechanism required by the present invention includes a customer information transmission unit, the unit transmits order information to one of the designated suppliers of the product through a communication line, so there is no need for a system user to carry it in the warehouse It is prepared and delivered so that it can be used by small businesses with small indoor spaces. (12) Although the customer information transmission unit has a mechanism 1 for uploading customer information to an Internet server, the goods can be delivered in real time by a personal computer, and on the other hand, a conventional facsimile machine is used according to the business environment, This makes the system have a wide range of applications. ___- 22- This paper is again applicable to China National Standard (CNS) A4 specification (2) 0 X 297 mm> — 1 — — — — — — lilt 'clothing, 111111 I It I (Please read t (Note, please fill out this page)

Claims (1)

444175 ΛΟ Β8 CS D8 六、申請專利範圍 1 · 一種顧客資訊收集以及遞送系統,包括: 一接收單元,藉由通訊線而自顧客處接收存取以及電 子資料; 一有聲導引單元,藉由該通訊線以發出一有聲導引訊 息至藉由該通訊線而存取之顧客處; 一資料收集單元,收集該顧客回應於該語音導引訊息 之有聲回答形式之顧客資訊,並收集顧客藉由網際網路存 取而提供之顧客資訊: 一資料轉換單元,藉由將電子資料轉換爲文件資料而 轉換該顧客之回答以及該顧客之資訊: 一資料庫管理單元,將收集在該資料收集單元之該顧 客資訊,以預設之格式,而載入至一資料庫: 一資料總和以及分析單元,在一預設之時間間隔中, 將載入於該資料庫之顧客資訊讀出,並分析 客資訊:以及 一顧客資訊傳送單元,藉由通訊線,傳 分析單元中總和以及分析之該顧客資訊至一 2 .如申請專利範圍第1項所述之顧客 遞送系統,其中該資料轉換單元包括聲音資 及字元資料轉換機構。 3 .如申請專利範圍第1項 訊收集以及遞送系統,其中該資料轉 際網路而傳送電子資料之機構 4 .如申請專利範圍第1 表纸ft尺度適用中國國家螵聿i CNS .) A4規格(210X29,公釐) ("先'"續"'&";-·-事項再填寫本頁) 裝- ,-訂 經濟部智慧.!"—局員工"費合作社印製 該所讀出之顧 送在總和以及 預設地點= 資訊收集以及 料轉換機構以 所述之顧客資 包括一藉由網 所述之顧客資444175 ΛΟ Β8 CS D8 VI. Patent application scope1. A customer information collection and delivery system includes: a receiving unit for receiving access and electronic data from a customer through a communication line; an audio guidance unit through which The communication line sends an audible guidance message to the customer accessed through the communication line; a data collection unit collects customer information in the form of an audible response of the customer in response to the voice guidance message, and collects the customer's information through Customer information provided by Internet access: a data conversion unit that converts the customer ’s response and the customer ’s information by converting electronic data into document data: a database management unit that will be collected in the data collection unit The customer information is loaded into a database in a preset format: a data sum and an analysis unit reads out and analyzes the customer information loaded in the database at a preset time interval. Customer information: and a customer information transmission unit, through the communication line, the sum of the analysis unit and the customer information analyzed To a 2. As the customer in item 1 range patent delivery system, wherein the data conversion unit includes a sound resource information and character conversion means. 3. If the scope of patent application is the first information collection and delivery system, where the data is transmitted to the Internet to send electronic data. 4. If the scope of patent application is in the form of paper, the ft scale is applicable to China 螵 聿 i CNS.) A4 Specifications (210X29, mm) (" First '" continued "' & " ---- Fill in this page before filling in this page) Installation-,-Order the wisdom of the Ministry of Economic Affairs.! &Quot; — Bureau Staff " Fee The cooperative prints the read out of the sent and received in the total and the preset place = the information collection and material conversion agency to the customer information includes a customer information described by the network 444175 AS B8 C8 _ D8 六、申請專利範圍 訊收集以及遞送系統,其中該資料轉換單元包括一傳真傳 送器。 ("先Λ5Ϋΐ‘":&·ν/.."·;·?事項再填寫本頁) 5.如申請專利範圍第1項所述之顧客資訊收集以及 遞送系統,其中該通訊線包括電話線。 6 ·如申請專利範圍第1項所述之顧客資訊收集以及 遞送系統,進一步包括資料輸入機構,該機構包括在當顧 客資訊藉由郵件、傳真以及電話接線生而提供時,將顧客 資訊手動輸入至該資料收集單元。 7 如申請專利範圍第1項所述之顧客資訊收集以及 遞送系統,其中該顧客資傳送單元包括藉由電子郵件而 將在總和以及分析單元 顯以 及分析之顧客資訊,予以 上載或傳送至網際網路中之器之一機構。 8 ·如申請專利範圍第1魯所述之顧客資訊收集以及 遞送系統,其中該資料總和以及分析單元,在當商品下單 資料被輸入至該資料庫管理單元時,將含有辨識商品下單 顧客以及標示商品價格之碼的下單資料,該系統進一步地 包含藉由使用該資料下單而製備帳單資料之機構。 經-部&,曰总財是局3工"骨合作社印製 9 .如申請專利範圍第8項所述之顧客資訊收集以及 遞送系統,其中該資料總和以及分析單元具有可藉由使用 該購買金額蒐集資料,而接收購買金額蒐集資料並從該資 料庫管理單元中對該帳單結算帳目的機構。 木<铁尺度適用中國國家螵准(CNS 1 Λ4規格,210Χ29·7公釐)444175 AS B8 C8 _ D8 6. Scope of patent application The information collection and delivery system, wherein the data conversion unit includes a fax transmitter. (" First Λ5Ϋΐ '": & · ν /.."·; ·? Matters to be completed on this page) 5. The customer information collection and delivery system described in item 1 of the scope of patent application, where the communication The line includes a telephone line. 6 · The customer information collection and delivery system described in item 1 of the scope of the patent application, further including a data input mechanism, which includes manually inputting customer information when the customer information is provided by mail, fax, and telephone operator To the data collection unit. 7 The customer information collection and delivery system as described in item 1 of the scope of the patent application, wherein the customer information transmission unit includes uploading or transmitting the customer information displayed and analyzed in the total and analysis unit by e-mail to the Internet One of the organs in the road. 8 · The customer information collection and delivery system as described in claim 1 of the scope of patent application, where the data sum and analysis unit, when the product order data is entered into the database management unit, will contain the customer who identified the product order And the ordering information indicating the code of the commodity price, the system further includes a mechanism for preparing billing information by using the information to place an order. The Ministry of Economics &, said the total wealth is printed by the Bureau of Labor 3 " Bone Cooperatives. 9. The customer information collection and delivery system as described in item 8 of the scope of the patent application, where the data summation and analysis unit can be used by The purchase amount collects data, and the organization that receives the purchase amount collects data and clears the account from the database management unit. Wood & iron scales are applicable to China National Standards (CNS 1 Λ4 specification, 210 × 29 · 7 mm)
TW88110205A 1998-05-15 1999-06-17 Customer information gathering and distribution system TW444175B (en)

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JP13310998A JP2952771B1 (en) 1998-05-15 1998-05-15 Customer information collection and distribution system
JP12447199A JP2000315239A (en) 1999-04-30 1999-04-30 System for receiving merchandise order, recovering cost and distributing merchandise dispatch information

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
TWI549077B (en) * 2013-09-11 2016-09-11 騰訊科技(深圳)有限公司 Core component device, terminal apparatus, server, system and method thereof

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
TWI549077B (en) * 2013-09-11 2016-09-11 騰訊科技(深圳)有限公司 Core component device, terminal apparatus, server, system and method thereof

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