TW202334872A - Electronic apparatus for processing applicant information for each ad channel and method thereof - Google Patents

Abstract

Disclosed herein are an electronic apparatus for processing applicant information for each advertising channel and a method thereof. An electronic apparatus according to the present disclosure provides each recruitment guidance page corresponding to each advertising channel, accessed by each of a plurality of user terminals, to the each user terminal, and acquires applicant information from at least some of the user terminals in accordance with the format of the each recruitment guidance page.

Description

Electronic devices and methods for processing applicant information for each advertising channel

The present invention relates to an electronic device and method for collecting and processing applicant information for each advertising channel.

As the types of media used by the public diversify and the proportion of people accessing information on the web or in a mobile environment increases dramatically, the proportion of advertising delivered via electronic devices rather than printed text is also increasing.

At the same time, individuals search for information through a variety of devices, browsers, and programs, so it is difficult to achieve an effective advertising effect by serving an advertisement through only one electronic channel. In particular, in a job market that requires competitive recruitment of talented individuals, advertising through various channels is increasingly important.

Unfortunately, however, in view of current advertising provision methods, it is difficult to find a precedent for advancing a recruitment process for each advertising channel other than simply providing an advertisement via a plurality of advertising channels.

[Technical Target] The present invention has been proposed to overcome the above-described problems, and is directed to a method for providing various formats and various types of information for each advertising channel and accordingly providing a recruitment process that reflects the characteristics of each advertising channel and electronic equipment using the method.

More specifically, the present invention is directed to a method for providing a recruitment guide page customized for each advertising channel, obtaining applicant information based on each recruitment guide page, and thus providing feedback considering the characteristics of the advertising channel. Method and electronic equipment using the method.

The technical objectives that can be achieved by the present invention are not limited to the technical objectives mentioned above, and other technical objectives not mentioned above can be derived from the following example embodiments.

[Technical solutions] According to one aspect, a method for processing applicant information in an electronic device is provided, the method comprising: converting each advertising channel corresponding to each advertising channel accessed by each of a plurality of user terminals. The recruitment guide page is provided to each user terminal; and applicant information is obtained from at least some of the user terminals according to the format of each recruitment guide page.

According to an example embodiment, the applicant information may include an applicant's personal information, desired interview-related information, desired job-related information, and consent or disagreement to the collection and processing of private information.

According to an example embodiment, the personal information may include the applicant's name and contact information and information about whether the applicant has a driver's license. The desired interview-related information may include the applicant's desired interview location, The desired interview date and desired interview time range, and the desired job-related information may include the applicant's desired work area and desired work camp.

According to an example embodiment, when the recruitment guide page corresponds to one of the recruitment guide pages of a preset recruitment area, recruitment camp or recruitment position group, the recruitment guide page may include information about the recruitment area, recruitment camp or recruitment position group. Information about the benefits set by the recruitment position group.

According to an example embodiment, the method may further include processing the applicant information based on parameters of each advertising channel.

According to an example embodiment, the processing may include processing the applicant information based on at least one of a platform type, an interface type, a service period and a service target of each advertising channel.

According to an example embodiment, the processing may include calculating at least one of a number of unique visitors, a conversion count, a conversion rate, and page views for each advertising channel and job seekers recruited via each advertising channel. an internal assessment index.

According to an example embodiment, the method may further include providing feedback to each channel server serving each advertising channel based on the processed applicant information.

According to an example embodiment, the providing feedback may include: calculating a difference between an advertising effect index of each advertising channel and a preset target recruitment value of each advertising channel based on the processed applicant information; and requesting the each channel server to adjust the amount of advertising via each advertising channel based on the calculated difference.

According to an example embodiment, the providing feedback may include: calculating the difference between an advertising effect index of each advertising channel and a preset target recruitment value of each advertising channel based on the processed applicant information. ; and adjusting a budget allocated to each channel server based on the calculated difference.

According to an example embodiment, providing feedback may include re-requesting a channel server serving an advertising channel from which the access history of each user terminal may be queried to deliver an advertisement.

According to an example embodiment, the providing feedback may include: calculating an advertising effect index of each advertising channel for a preset recruitment area, recruitment camp or recruitment position group based on the processed applicant information; for the recruitment The region, recruitment camp or recruitment position group selects an advertising channel with the largest advertising effect index; and re-requests a channel server serving the advertising channel selected for the recruitment region, recruitment camp or recruitment position group to transmit an advertisement .

According to an example embodiment, the providing feedback may include requesting the channel server serving each advertising channel to set or update each advertising channel based on the characteristic information of the user accessing the each advertising channel. the service goals.

According to an example embodiment, the processing may include calculating a level of detail of the applicant information for each advertising channel according to a predetermined criterion; and the providing feedback may include the level of detail based on the applicant information for each advertising channel. level of detail to calculate the advertising effectiveness index for each advertising channel.

According to an example embodiment, the method may further include: when completing an application, providing a prepared guide message to a user terminal that has completed the application from each recruitment guide page.

According to an example embodiment, the method may further include: transmitting at least a portion of the obtained applicant information to a consulting server that provides a recruitment-related consulting service; and mediating the information that has been obtained by the applicant based on the transmitted applicant information. Each recruitment guide page completes communication between an application user terminal and the consultation server.

According to another aspect, an electronic device for processing applicant information is provided, the electronic device including a transceiver, a memory configured to store instructions, and a processor. The processor is connected to the transceiver and the memory. The processor provides each recruitment guide page corresponding to each advertising channel accessed by each of the plurality of user terminals to each user terminal, and according to the content of each recruitment guide page The format obtains applicant information from at least some of the user terminals.

Details of other example embodiments are included in the description and drawings.

[Effect] According to the present invention, a recruitment guide page is provided according to the characteristics of an advertising channel, and reward items are reflected in each advertising channel, so that a recruitment process can be promoted by taking advantage of the characteristics of each advertising channel.

The effects of the present invention are not limited to the effects mentioned above, and those skilled in the art will clearly understand other effects not mentioned above from the description of the scope of the patent application.

Although currently widely used general terms have been selected as much as possible as terms used in the following example embodiments in view of their function in the present invention, such terms may depend on those skilled in the art. changes in intent, a precedent, the emergence of new technology, and/or the like. In addition, in certain situations, there may also be terms chosen by the applicant as desired, in which case the meanings of these terms will be elaborated in the corresponding explanation. Therefore, the terms used in the present invention should be defined not only based on their meanings, but also based on the overall context of the present invention, rather than simply based on their names.

Throughout this specification, when a component is described as "comprising" a component, it means that the component may further include another component, but not exclude another component, unless stated otherwise. In addition, terms such as "unit" and "module" as set forth in this specification refer to units that each handle at least one function or operation and are implemented as hardware, software, or a combination thereof. Unlike the illustrated example, these units may not be clearly distinguished in actual operation.

The phrase "at least one of a, b and c" used throughout this specification means "a alone", "b alone", "c alone", "a and b", "a and c" ”, “b and c” or “all a, b and c”.

The term "terminal" as discussed below may be implemented as a computer or portable terminal capable of accessing a server or other terminal via a network. In this case, computers include, for example, a notebook computer, a desktop computer, a laptop computer, etc., each equipped with a web browser. For example, a mobile terminal is a wireless communication device that ensures portability and mobility, and may include information such as International Mobile Telecommunications (IMT), Code Division Multiple Access (CDMA), W-Code Division Multiple Access ( Communication-based terminals such as W-CDMA) and Long Term Evolution (LTE) terminals, as well as all types of handheld-based wireless communication devices such as a smartphone and a tablet personal computer (PC).

In the following explanation, "transmission", "communication", "sending", "reception" and other similar terms of a signal, a message or information refer to the direct transmission of a signal, message or information from one component to another, and indirectly via another component.

Specifically, "transmitting" or "sending" a signal, a message or information to a component implies the final destination of the signal, message or information but does not imply an immediate destination. The same goes for the "reception" of a signal, message or information. In addition, in the present invention, two or more pieces of data or information are "related" to each other, which means that when one piece of data (or information) is obtained, at least part of the other piece of data (or information) can be obtained based on it.

In addition, terms such as "first" and "second" may be used to describe various components, but the components thereof should not be limited by these terms. These terms may be used only for the purpose of distinguishing one component from another component.

For example, a first component could be termed a second component, and similarly, a second component could be termed a first component, without departing from the scope of the invention.

Exemplary embodiments of the present invention will be described in detail below with reference to the accompanying drawings, so that those skilled in the art to which the present invention belongs can easily practice the present invention. However, the invention may be embodied in many different forms and is not limited to the example embodiments set forth herein.

Exemplary embodiments of the present invention will be explained in detail below with reference to the accompanying drawings.

In the following description of the exemplary embodiments, descriptions of technical items that are well known in the art to which the present invention belongs and are not directly related to the present invention will be omitted. The reason for doing this is to convey the gist of the present invention more clearly without obscuring the present invention by omitting unnecessary explanations.

For the same reason, in the drawings, some components are exaggerated, omitted, or schematically illustrated. In addition, the size of each component does not entirely reflect its actual size. In all drawings, the same reference numbers are assigned to the same or corresponding components.

Advantages and features of the present invention, as well as methods for achieving these advantages and features, will become apparent with reference to the exemplary embodiments set forth in detail below in conjunction with the accompanying drawings. However, the present invention is not limited to the exemplary embodiments disclosed below and may be implemented in various different forms. These exemplary embodiments are provided merely so that this invention will be complete, and will fully convey the scope of the invention to those skilled in the art to which this invention belongs. The present invention is limited only by the scope of the patent claims. Throughout this specification, similar reference numbers designate similar components.

It will be understood that each block of the flowchart illustrations, and combinations of blocks in the flowchart illustrations, can be executed by computer program instructions. Such computer program instructions may be installed on a processor of a general-purpose computer, a special-purpose computer or other programmable data processing equipment, so that the instructions executed by the processor of the computer or other programmable data processing equipment generate the user's instructions. Means for performing the functions described in the blocks of the flow chart. Such computer program instructions may also be stored in computer-usable or computer-readable memory that can be booted into a computer or other programmable data processing equipment to perform the functionality in a particular manner, such that the computer-usable or computer-readable memory stored in Reading the instructions from memory may also produce a manufactured product containing instruction means for performing the functions illustrated in the blocks of the flow diagram. Computer program instructions can also be loaded into a computer or other programmable data processing equipment, causing a series of operations to be performed on the computer or other programmable data processing equipment to produce a computer executable program, the result of which is used to run the computer or Instructions for other programmable data processing equipment may also provide operations for performing the functions illustrated in the blocks of the flowchart.

Furthermore, each of the blocks may represent a module, a segment, or a portion of code that includes one or more executable instructions for performing a particular logical function. It should also be noted that in certain alternative implementations, the functions recited in the blocks may be performed in a different order. For example, two blocks shown in succession may be executed substantially simultaneously, or the blocks may sometimes be executed in reverse order depending on their functionality.

FIG. 1 is a schematic block diagram showing an information processing system 100 according to an exemplary embodiment.

Referring to FIG. 1 , according to this exemplary embodiment, the information processing system 100 includes an electronic device 110 , a user terminal 120 and a channel server 130 . In this regard, those skilled in the art to which this exemplary embodiment belongs may understand that in addition to the components shown in FIG. 1 , other general-purpose components may be further included.

The electronic device 110 notifies a user who has accessed various advertising channels through the user terminal 120 of recruitment news from a company or organization, and obtains an application when a user who is interested in recruitment sends an application to a corresponding company or organization. People information. In addition, the electronic device 110 prompts the channel server 130 serving an advertising channel to provide an advertising service more effectively based on the acquired applicant information.

Meanwhile, although the electronic device 110 is shown as a separate entity from the channel server 130 serving the advertising channel in FIG. 1 , this is only illustrative. According to an exemplary embodiment, the electronic device 110 may be a device included in the channel server 130 .

Meanwhile, in the case of channel server 130, there may be a corresponding server for an advertising channel to be served. For ease of explanation, in Figure 1, one of the channel servers serving advertising channel #1 is illustrated as server #1 130-1, and one of the channel servers serving advertising channel #2 is illustrated as server # 2 130-2, a channel server serving advertising channel #3 is shown as server #3 130-3, and in addition, a channel server serving advertising channel #N as an Nth advertising channel is Shown is Server #N 130-N. However, this is merely illustrative. According to an example embodiment, one channel server may serve two or more advertising channels, or two or more channel servers may serve one advertising channel.

In addition, in the present invention, a channel server specified by the term "channel server 130" or the term "channel server 130-1, 130-2, ... or 130-N" refers to a channel server corresponding to The user terminal 120 calls a channel server of an advertising channel of a recruitment guide page.

At the same time, the electronic device 110, the user terminal 120 and the channel server 130 can communicate with each other via a network 140. Network 140 may include a local area network (LAN), a wide area network (WAN), a value-added network (VAN), a mobile radio communications network, a satellite communications network, and combinations thereof, and may be such that FIG. 1 The network component entities shown are a comprehensive data communications network capable of communicating smoothly with each other, and may include a wired Internet, a wireless Internet, and a mobile wireless communications network. Wireless communications may include, for example, Wireless LAN (Wi-Fi), Bluetooth, Bluetooth Low Energy, ZigBee, Wi-Fi Direct (WFD), Ultra-Wideband (UWB), Infrared Data Association (IrDA), and Near Field Communications ( NFC), but not limited to this.

In conjunction with this, a more detailed explanation will be given with reference to the following figures. The methods shown in FIGS. 2 to 12 may be performed by, for example, the electronic device 110 described above.

FIG. 2 is a flowchart illustrating an information processing method according to an exemplary embodiment.

In operation S210, the electronic device 110 provides each recruitment guide page corresponding to each advertisement channel accessed by each of the plurality of user terminals 120 to the user terminal 120.

In the present invention, the phrase "providing a recruitment guide page through the electronic device 110" may mean providing the user terminal 120 with all the information required for the recruitment guide page to be displayed on the screen of the user terminal 120. Another option is that, according to an exemplary embodiment, when part of the information used to display the recruitment guide page is generated by the user terminal 120, the above phrase may mean that the information required for displaying the recruitment guide page will be The information generated by the electronic device 110 is provided to the user terminal 120 .

According to an exemplary embodiment, the advertising channels may be classified based on at least one of a service platform type and an interface type provided to the user terminal 120 . For example, the user terminal 120 can access a corresponding recruitment guide page through an advertising channel provided in the form of a banner in platform A, or can access a corresponding recruitment guide page through an advertisement provided in the form of a pop-up window in platform B. The channel accesses the corresponding recruitment guide page.

According to an exemplary embodiment, a recruitment guide page provided by the electronic device 110 may be provided in the form of a landing page corresponding to each advertising channel. That is, when a user selects an advertisement channel displayed on the screen of the user terminal 120, the electronic device 110 can provide a recruitment guide page to the screen of the user terminal 120 as a page corresponding to the selected advertisement. A landing page for one of the channels.

In operation S220, the electronic device 110 obtains applicant information from at least some of the user terminals 120 according to the format of the recruitment guide page.

According to an exemplary embodiment, a format in which a preset type of applicant information can be input may be pre-implemented in the recruitment guide page provided to the user terminal 120 . For example, a recruitment guide page may include a blank box configured for entering applicant information in the form of a text, configured for entering applicant information by selecting an entry from a preset list of entries an interface (for example, a list box, radio button, or check button), and a call-to-action configured to support incorporation of an external application programming interface (API) as a format for searching applicant information (CTA) object.

According to an example embodiment, the applicant information obtained by the electronic device 110 may include an applicant's personal information, expected interview-related information, expected job-related information, and consent or disagreement to the collection and processing of private information.

More specifically, the personal information obtained by electronic device 110 may include the applicant's name and contact information and information regarding whether the applicant has a driver's license. The desired interview-related information obtained by the electronic device 110 may include the applicant's desired interview location, desired interview date, and desired interview time range. The desired job-related information obtained by the electronic device 110 may include the applicant's desired work area and desired work camp. In this regard, in the present invention, the term "camp" refers to a unit location in which an employee performs work activities. Although individual campsites may be located in different areas, in some cases they may be located at different locations within the same area.

According to an exemplary embodiment, in the case of one of the recruitment guide pages provided by the electronic device 110 corresponding to a preset recruitment area, recruitment camp or recruitment position group, regarding the recruitment area, recruitment camp or recruitment position group, Information about the benefits set by the recruitment position group can be included in the recruitment guide page. For example, in a scenario where a recruiting guide page is configured to recruit employees for an intralogistics and transportation job group to work in Camp A-1, Camp A-2, and Camp A-3 within Region A, Benefit information that informs the viewer that a predetermined bonus amount will be paid immediately after recruitment can be included in the corresponding page. As another example, in the case of a recruiting guide page configured to recruit employees for a distribution position group to work at Camp B-3 and Camp B-4 in Region B, the viewer is informed that additional offers will be provided shortly after the recruitment. Benefit information for a predetermined number of holidays can be included in the corresponding page.

3 to 12 are flowcharts illustrating information processing methods according to additional example embodiments.

First, FIG. 3 is a flow chart of an exemplary embodiment of processing applicant information into information with characteristics for each advertising channel.

In operation S310, the electronic device 110 provides each recruitment guide page corresponding to each advertisement channel accessed by each of the plurality of user terminals 120 to the user terminal 120.

In operation S320, the electronic device 110 obtains applicant information from at least some of the user terminals 120 according to the format of the recruitment guide page.

In operation S330, the electronic device 110 processes the applicant information based on the parameters of each advertising channel.

According to an example embodiment, the electronic device 110 may process the applicant information based on at least one of a platform type, an interface type, a service period, and a service target of each advertising channel.

More specifically, the electronic device 110 may classify the obtained applicant information based on at least one of a platform type, an interface type, a service period, and a service target of each advertising channel. For example, for an advertising channel provided to all users in the form of a banner on Facebook on September 11, 2020, the electronic device 110 may obtain applicants through a recruitment guide page corresponding to the corresponding advertising channel. Information is classified separately from other applicant information.

Through this, when searching for applicant information later, the electronic device 110 can quickly specify applicant information that satisfies a condition by using a criterion for classifying applicant information as a filtering condition.

Meanwhile, according to an exemplary embodiment, the electronic device 110 may calculate at least one of a number of unique visitors, a conversion count, a conversion rate, and page views for each advertising channel and job seekers recruited through each advertising channel. An internal assessment index as a result obtained by processing applicant information. In this case, the term "page views" refers to the total number of views of a recruitment guide page during a specific period, and the term "conversion count" refers to the total number of views by entering applicants into the recruitment guide page during a specific period. information and then submit applicant information to the number of applications submitted for a job posting. Furthermore, more specifically, the term "internal evaluation index" may refer to a number obtained by evaluating the performance of an incumbent based on predefined company regulations. According to an example embodiment, the term "internal evaluation index" may refer to the ratings of incumbents evaluated by a number of unregulated users of a delivery service.

Meanwhile, according to an exemplary embodiment, the electronic device 110 may calculate the "conversion rate" by multiplying a value obtained by dividing the "conversion count" by the "page views" by 100.

Meanwhile, according to an exemplary embodiment, the electronic device 110 stores the processed applicant information in a storage space within the electronic device 110 or in an external database operating in conjunction with the electronic device 110 . Later, when the electronic device 110 or a device with a query authority for the applicant information queries or downloads the applicant information, the stored applicant information may be provided in a preset file format. For example, the electronic device 110 may provide the processed applicant information in the form of an Excel file.

Meanwhile, FIG. 4 is a flowchart of an exemplary embodiment of providing feedback on services of an advertising channel to each channel server based on processed applicant information.

In operation S410, the electronic device 110 provides each recruitment guide page corresponding to each advertisement channel accessed by each of the plurality of user terminals 120 to the user terminal 120.

In operation S420, the electronic device 110 obtains applicant information from at least some of the user terminals 120 according to the format of the recruitment guide page.

In operation S430, the electronic device 110 processes the applicant information based on the parameters of each advertising channel.

In operation S440, the electronic device 110 provides feedback to each of the channel servers 130-1, 130-2, ..., 130-N serving each advertising channel based on the processed applicant information.

According to an exemplary embodiment, the electronic device 110 may perform control in such a manner to continue to allow one of the channel servers currently serving the advertising channel that has passed a specific criterion to pass an advertisement based on the processed applicant information. The channel transmits an advertisement, and a channel server that fails to pass certain criteria is stopped from transmitting an advertisement through an advertisement channel.

According to another example embodiment, for a channel server that has passed a specific criterion among the channel servers currently serving the advertising channel, the electronic device 110 may increase an advertisement in the next quarter based on the processed applicant information. The ratio for the current quarter, and for a channel server that fails certain criteria, the ratio for the next quarter can be reduced.

Meanwhile, as an example of the feedback described above in Figure 4, Figure 5 is a flow chart of an exemplary embodiment of requesting a channel server to adjust the amount of advertising.

In operation S510, the electronic device 110 provides each recruitment guide page corresponding to each advertisement channel accessed by each of the plurality of user terminals 120 to the user terminal 120.

In operation S520, the electronic device 110 obtains applicant information from at least some of the user terminals 120 according to the format of the recruitment guide page.

In operation S530, the electronic device 110 processes the applicant information based on the parameters of each advertising channel.

In operation S540, the electronic device 110 calculates a difference between an advertising effect index of each advertising channel and a preset target recruitment value of each advertising channel based on the processed applicant information.

According to an exemplary embodiment, as the "advertising effect index" used in the calculation process of operation S540, methods such as the number of unique visitors of each advertising channel, a conversion count, a conversion rate, and page views may be used. Processes applicant information and an internal evaluation index of job seekers recruited through each advertising channel without making changes. Alternatively, in an example embodiment, a conversion score calculated by applying processed applicant information to a preset conversion score table may be used as the "advertising effectiveness index."

According to an exemplary embodiment, the term "recruitment target value" used in the calculation process of operation S540 may be a value set by the administrator of the electronic device 110 for each advertising channel as desired. Alternatively, in an exemplary embodiment, the term "recruitment target value" may be a value updated in proportion to a previous advertising effect index of each advertising channel at a predetermined unit time interval.

In operation S550, the electronic device 110 requests each of the channel servers 130-1, 130-2, ..., 130-N to adjust the amount of advertising via the advertising channel based on the calculated difference.

According to an exemplary embodiment, the electronic device 110 may request a channel server serving a corresponding advertising channel to increase the number of times by subtracting an advertising effect index from a target recruitment value of each advertising channel. The difference is less than or equal to The advertising volume of the advertising channel targeted by the preset threshold value is set, and a channel server serving a corresponding advertising channel may be requested to reduce the advertising volume whose difference is less than the advertising volume targeted by the preset threshold value.

According to an exemplary embodiment, for an advertising channel for which the difference obtained by subtracting an advertising effect index from a target recruitment value of each advertising channel is less than or equal to 0, the electronic device 110 will be used to achieve a goal. A reward is provided to one of the channel servers serving a corresponding advertising channel. For example, the electronic device 110 may increase an advertising fee paid to a corresponding channel server for the number of advertisements or advertising time by a predetermined amount or percentage.

According to an example embodiment, for the advertising channel for which the difference obtained by subtracting an advertising effect index from a target recruitment value of each advertising channel is equal to or greater than a preset upper limit value, the electronic device 110 may request A channel server serving a corresponding advertising channel stops delivering an advertisement.

Meanwhile, as an example of the feedback described above in FIG. 4 , FIG. 6 is a flowchart of an exemplary embodiment of adjusting a budget allocated to a channel server.

In operation S610, the electronic device 110 provides each recruitment guide page corresponding to each advertisement channel accessed by each of the plurality of user terminals 120 to the user terminal 120.

In operation S620, the electronic device 110 obtains applicant information from at least some of the user terminals 120 according to the format of the recruitment guide page.

In operation S630, the electronic device 110 processes the applicant information based on the parameters of each advertising channel.

In operation S640, the electronic device 110 calculates a difference between an advertising effect index of each advertising channel and a preset target recruitment value of each advertising channel based on the processed applicant information.

According to an exemplary embodiment, the "advertising effectiveness index" used in the calculation process of operation S640 may be used as processed applications such as the number of unique visitors for each advertising channel, a conversion count, a conversion rate and page views. Person information and an internal evaluation index of job seekers recruited through each advertising channel without making changes. Alternatively, in an example embodiment, a conversion score calculated by applying processed applicant information to a preset conversion score table may be used as the "advertising effectiveness index."

According to an exemplary embodiment, the term "recruitment target value" used in the calculation process of operation S640 may be a value set by the administrator of the electronic device 110 for each advertising channel as desired. Alternatively, in an exemplary embodiment, the term "recruitment target value" may be a value updated in proportion to a previous advertising effect index of each advertising channel at a predetermined unit time interval.

In operation S650, the electronic device 110 adjusts a budget allocated to each of the channel servers 130-1, 130-2, ..., 130-N based on the calculated difference.

According to an exemplary embodiment, for the advertising channel for which the difference obtained by subtracting an advertising effect index from a target recruitment value of each advertising channel is less than or equal to a preset threshold value, the electronic device 110 may increase A budget allocated to a channel server serving a corresponding advertising channel, and a budget allocated to a channel server serving a corresponding advertising channel may be reduced for advertising channels whose difference is less than the preset threshold .

According to an example embodiment, for an advertising channel for which the difference obtained by subtracting an advertising effect index from a target recruitment value of each advertising channel is less than or equal to 0, the electronic device 110 will achieve a target reward. Provided to a channel server serving a corresponding advertising channel. For example, the electronic device 110 may increase an advertising fee paid to a corresponding channel server for the number of advertisements or advertising time by a predetermined amount or percentage.

According to an exemplary embodiment, for the advertising channel for which the difference obtained by subtracting an advertising effect index from a target recruitment value of each advertising channel is equal to or greater than a preset upper limit value, the electronic device 110 can completely Reduce the budget allocated to one of the channel servers serving a corresponding advertising channel.

Meanwhile, as an example of the feedback described above in FIG. 4 , FIG. 7 is a flow chart of an exemplary embodiment of re-requesting certain channel servers to transmit advertisements.

In operation S710, the electronic device 110 provides each recruitment guide page corresponding to each advertisement channel accessed by each of the plurality of user terminals 120 to the user terminal 120.

In operation S720, the electronic device 110 obtains applicant information from at least some of the user terminals 120 according to the format of the recruitment guide page.

In operation S730, the electronic device 110 processes the applicant information based on the parameters of each advertising channel.

In operation S740, the electronic device 110 re-requests the channel servers 130-1, 130-2, ..., 130 serving an advertising channel for the advertising channel that can query the access history of each user terminal 120. -One of N sends advertisements.

More specifically, the electronic device 110 may re-request an advertisement channel from which the access history of each user terminal 120 can be queried to transmit an advertisement to the users who have a history of accessing the advertisement channel but have not yet applied. User terminal for each user recruited.

Meanwhile, as an example of the feedback described above with reference to FIG. 4 , FIG. 8 is an example embodiment of re-requesting certain channel servers selected separately from the example embodiment described above with reference to FIG. 7 to deliver advertisements. flowchart.

In operation S810, the electronic device 110 provides each recruitment guide page corresponding to each advertisement channel accessed by each of the plurality of user terminals 120 to the user terminal 120.

In operation S820, the electronic device 110 obtains applicant information from at least some of the user terminals 120 according to the format of the recruitment guide page.

In operation S830, the electronic device 110 processes the applicant information based on the parameters of each advertising channel.

In operation S840, the electronic device 110 calculates an advertising effect index of each advertising channel for each predetermined recruitment area, recruitment camp or recruitment position group based on the processed applicant information.

According to an exemplary embodiment, the electronic device 110 may jointly calculate an advertising effect index for each advertising channel based on the processed applicant information, and then may calculate the calculated advertisement for each recruitment region, recruitment camp or recruitment position group. Effect index is classified.

In operation S850, the electronic device 110 selects one advertising channel with the largest advertising effect index for each recruitment area, recruitment camp, or recruitment position group.

In operation S860, the electronic device 110 re-requests the channel server 130-1, 130-2, ..., 130-N serving one of the advertising channels selected for each recruitment area, recruitment camp or recruitment position group. One of them sends an advertisement.

As a result, the electronic device 110 can select one of the advertising channels with the highest advertising effect for each recruitment area, recruitment camp, or recruitment position group, and can perform control so that only one advertisement via the corresponding advertising channel is selectively transmitted .

Meanwhile, as an example of the feedback described above in FIG. 4 , FIG. 9 is a flowchart of an exemplary embodiment of providing feedback regarding the service goals of an advertising channel to a channel server.

In operation S910, the electronic device 110 provides each recruitment guide page corresponding to each advertisement channel accessed by each of the plurality of user terminals 120 to the user terminal 120.

In operation S920, the electronic device 110 obtains applicant information from at least some of the user terminals 120 according to the format of the recruitment guide page.

In operation S930, the electronic device 110 processes the applicant information based on the parameters of each advertising channel.

In operation S940, the electronic device 110 requests one of the channel servers 130-1, 130-2, ..., 130-N serving each advertising channel based on the characteristics of the user accessing the advertising channel. Information to set or update the service goals of the advertising channel.

According to an exemplary embodiment, the electronic device 110 may request each channel server to set or update the most common age range of users as a service target for each advertising channel, or based on usage that has accessed each advertising channel. The age range of users is excluded from the service target of each advertising channel to users in the least common age range.

According to another example embodiment, the electronic device 110 may request each channel server to set or update the busiest time range for each advertising channel based on the access time range of users who have accessed each advertising channel. Service target time range, or exclude the most idle time range from the service target time range of each advertising channel.

Meanwhile, as an example of the feedback described above in FIG. 4 , FIG. 10 is a flowchart of an exemplary embodiment of evaluating an advertising channel based on applicant information obtained through the advertising channel.

In operation S1010, the electronic device 110 provides each recruitment guide page corresponding to each advertisement channel accessed by each of the plurality of user terminals 120 to the user terminal 120.

In operation S1020, the electronic device 110 obtains applicant information from at least some of the user terminals 120 according to the format of the recruitment guide page.

In operation S1030, the electronic device 110 calculates the detail level of the applicant information of each advertising channel according to a predetermined criterion.

According to an example embodiment, the electronic device 110 may calculate a ratio of the number of items in which the applicant information is entered to the total number of items constituting the format of each recruitment guide page as the detail level of the applicant information.

According to another example embodiment, the electronic device 110 may calculate a ratio of the number of characters contained in the input applicant information and the maximum number of characters set in the format of each recruitment guide page as the detail level of the applicant information.

According to another example embodiment, the electronic device 110 may preset weights for the respective items that constitute the format of each recruitment guide page. When applicant information is entered in each item, a weight of 1 may be assigned. Assign 0 when entering applicant information into , and you can use the value assigned to each item and the preset weight for each item to calculate a weighted sum as the level of detail for the applicant information.

In operation S1040, the electronic device 110 calculates an advertising effect index of each advertising channel based on the detail level of the applicant information of each advertising channel.

According to an example embodiment, the electronic device 110 may calculate the advertising effectiveness index by normalizing the level of detail of the applicant information calculated for each advertising channel.

According to an additional example embodiment, the electronic device 110 may calculate a conversion score by normalizing the level of detail of the applicant information calculated for each advertising channel, wherein a predetermined value is set to a perfect score, and may The advertising effectiveness index is calculated based on the level of the preset classification criteria corresponding to the conversion score. For example, the electronic device 110 can calculate the advertising effect index as any one of "low", "medium", "high" and "very high" according to the level of the criterion corresponding to the conversion score, where the advertising effect index is Classified into four levels: "Low", "Medium", "High" and "Extremely High".

Meanwhile, FIG. 11 is a flow chart of an exemplary embodiment of providing a message to applicants who have applied for employment.

In operation S1110, the electronic device 110 provides each recruitment guide page corresponding to each advertisement channel accessed by each of the plurality of user terminals 120 to the user terminal 120.

In operation S1120, the electronic device 110 obtains applicant information from at least some of the user terminals 120 according to the format of the recruitment guide page.

In operation S1130, when an application is completed, the electronic device 110 provides a prepared guide message to the user terminal 120 that has completed the application from each recruitment guide page.

According to an exemplary embodiment, the electronic device 110 may provide a prepared text type or image type guide message through a page or window called when the user terminal 120 completes an application. For example, the electronic device 110 may provide a guide message including text or image information informing a subsequent recruitment procedure and precautions to the user terminal 120 that has completed an application.

According to another exemplary embodiment, when the user terminal 120 completes an application, the electronic device 110 may provide a prepared text or image type guide message through a push or banner notification.

According to another example embodiment, when the user terminal 120 completes an application, the electronic device 110 may provide a signal message informing the completion of an application through a vibration or sound notification.

Meanwhile, FIG. 12 is a flow chart of an exemplary embodiment of providing a consulting service to an applicant who has applied for employment.

In operation S1210, the electronic device 110 provides each recruitment guide page corresponding to each advertisement channel accessed by each of the plurality of user terminals 120 to the user terminal 120.

In operation S1220, the electronic device 110 obtains applicant information from at least some of the user terminals 120 according to the format of the recruitment guide page.

In operation S1230, the electronic device 110 transmits at least part of the acquired applicant information to a consulting server that provides a recruitment-related consulting service.

According to an exemplary embodiment, the electronic device 110 may transmit at least part of an applicant's name, gender, age, residential area, desired work area, desired work camp, and desired position group to the consultation server.

According to an additional example embodiment, the electronic device 110 may additionally transmit the type of consultation request input by the applicant (eg, telephone consultation, text consultation, face-to-face consultation, or the like) to the consultation server.

In operation S1240, the electronic device 110 mediates communication between the user terminal 120 that has completed an application from each recruitment guide page and the consultation server based on the transmitted applicant information.

In the present invention, the phrase "mediate the communication between the user terminal 120 and the consultation server" does not necessarily mean that the communication between the user terminal 120 and the consultation server is performed via the electronic device 110, but rather It may also mean that the information required for communication between the user terminal 120 and the consultation server is exchanged via the electronic device 110 before communication is carried out.

Figure 13 is a view showing an example of a recruitment guide page in which applicant information can be entered.

Referring to FIG. 13 , the recruitment guide page provided by the electronic device 110 to the user terminal 120 may include a first format 1310 configured for inputting basic information, a first format 1310 configured for inputting optional information. Two formats 1320 and benefit information 1330 configured for recruitment benefit guide.

According to an example embodiment, the first format 1310 may include an interface configured for entering an applicant's name, contact information (mobile phone number), and area of residence.

More specifically, the first format 1310 may include a text-type blank box configured for inputting the applicant's name, a text-type blank box configured for inputting the applicant's contact information (mobile phone number) and a CTA object configured for searching and selecting the applicant's residential area.

Meanwhile, according to an example embodiment, the second format 1320 may include an interface configured for inputting the applicant's driver's license information and age information and a desired date to begin pre-recruitment job training.

More specifically, the second format 1320 may include a list box configured for selecting the applicant's driver's license type, a text blank box configured for entering the applicant's year of birth, and The interface is called with a calendar for selecting the applicant's training start date.

Meanwhile, according to an example embodiment, the welfare information 1330 may include information about the benefits of an applicant's employment (for example, "up to 1.5 million won for one month after employment"), information about the benefits of a job type (for example, "Payment of a Delivery Incentive") and information about expected monthly income (e.g., "Possibly 4 million won per month").

FIG. 14 is a block diagram illustrating an electronic device for processing information, according to an exemplary embodiment.

According to an example embodiment, the electronic device 110 may include a transceiver 111, a processor 113, and a memory 115. In an exemplary embodiment, the electronic device 110 may be connected to the user terminal 120, the channel server 130, and/or the like via the transceiver 111, and then exchange data therewith.

The processor 113 may perform at least one of the methods set forth above with reference to FIGS. 1 to 13 . Memory 115 may store information for performing at least one of the methods described above with reference to Figures 1-13. Memory 115 may be volatile memory or non-volatile memory.

The processor 113 can execute a program and control the electronic device 110 to provide information. The code of the program executed by the processor 113 may be stored in the memory 115 .

The processor 113 may be connected to the transceiver 111 and the memory 115, and may provide each recruitment guide page corresponding to each advertising channel accessed by each of the plurality of user terminals 120 to the user terminals 120. 120, and the applicant information can be obtained from at least some of the user terminals 120 according to the format of the recruitment guide page.

Furthermore, according to an example embodiment, the electronic device 110 may further include an interface capable of providing information to a user of the electronic device 110 or a customer using a service of the electronic device 110 .

In the electronic device 110 shown in FIG. 14, only components related to this exemplary embodiment are shown. Therefore, those skilled in the art to which this exemplary embodiment belongs may understand that in addition to the components shown in FIG. 14 , other general-purpose components may be further included.

According to each of the example embodiments described above, the device may include a processor, memory for storing and executing program data, a permanent storage unit such as a disk drive, and an external device for communicating with an external device. A communication port for device communication and a user interface device such as a touch panel, keys, buttons and the like. Methods implemented as software modules or algorithms may be stored on a computer-readable storage medium as computer-readable code or program instructions executable on a processor. In this case, the computer-readable storage media includes magnetic storage media (for example, read-only memory (ROM), random access memory (RAM), soft disk, hard disk, etc.), optical read media (for example, CD-ROM and digital versatile disk (DVD), etc. Each of the computer-readable storage media can be distributed among computer systems connected through a network, and the computer-readable code can be stored and executed in a distributed manner .The medium can be readable by a computer, stored in memory, and executable on a processor.

Each of the example embodiments may be represented by functional blocks and various processing operations. These functional blocks may be implemented as any number of hardware and/or software components that perform specific functions. For example, example embodiments may employ integrated circuit components such as memory, processing, logic, lookup tables, etc., which may perform various tasks under the control of one or more microprocessors or other control devices. Function. Similar components may be implemented as software programs or software components, and example embodiments may include various algorithms implemented as combinations of data structures, programs, routines, and other programmatic constructs, and may be implemented using programs such as C, C++, Java, Implemented by a set of translators or the like in a programmatic or scripting language. The functional aspect may be implemented as an algorithm executing on one or more processors. Additionally, example embodiments may employ conventional techniques for electronic environment setup, signal processing, message processing, and/or data processing. Terms such as "mechanism," "element," "member," and "assembly" are used in a broad sense and are not limited to mechanical and physical components. These terms may include the meaning of a series of software routines executed in association with a processor and/or the like.

The example embodiments set forth above are merely examples, and other example embodiments may be practiced within the scope of the claims as set forth below.

100:Information processing system 110: Electronic equipment 111:Transceiver 113: Processor 115:Memory 120: User terminal 130:Channel server 130-1:Server #1/Channel Server 130-2:Server #2/Channel Server 130-3:Server #3/Channel Server 130-N:Server#N/Channel Server 140:Internet 1310: First format 1320: Second format 1330:Welfare information S210: Operation S220: Operation S310: Operation S320: Operation S330: Operation S410: Operation S420: Operation S430: Operation S440: Operation S510: Operation S520: Operation S530: Operation S540: Operation S550: Operation S610: Operation S620: Operation S630: Operation S640: Operation S650: Operation S710: Operation S720: Operation S730: Operation S740: Operation S810: Operation S820: Operation S830: Operation S840: Operation S850: Operation S860: Operation S910: Operation S920: Operation S930: Operation S940: Operation S1010: Operation S1020: Operation S1030: Operation S1040: Operation S1110: Operation S1120: Operation S1130: Operation S1210: Operation S1220: Operation S1230: Operation S1240: Operation

Figure 1 is a schematic block diagram showing an information processing system according to an exemplary embodiment; Figure 2 is a flowchart illustrating an information processing method according to an exemplary embodiment; 3 to 12 are flowcharts illustrating information processing methods according to additional example embodiments; Figure 13 is a view showing an example of a recruitment guide page where applicant information can be entered; and FIG. 14 is a block diagram illustrating an electronic device for processing information, according to an exemplary embodiment.

S210: Operation

S220: Operation

Claims (18)

A method for processing applicant information in an electronic device, the method includes: providing each recruitment guide page corresponding to each advertising channel accessed by each of a plurality of user terminals to each user terminal; and Obtain applicant information from at least some of the user terminals according to a format of each recruitment guide page. For example, request the method of item 1, wherein the applicant information includes an applicant's personal information, expected interview-related information, expected job-related information, and consent or disagreement to the collection and processing of private information. Such as the method of request item 2, where: The personal information includes the applicant's name and contact information and information about whether the applicant has a driving license; The expected interview-related information includes the applicant’s expected interview location, expected interview date, and expected interview time range; and The desired job-related information includes the applicant's desired work area and desired work camp. Such as the method of claim 1, wherein when the recruitment guide page corresponds to one of the recruitment guide pages of a preset recruitment area, recruitment camp or recruitment position group, the recruitment guide page includes information about the recruitment area, recruitment camp or recruitment position group. Information about the benefits set by the recruitment position group. The method of claim 1 further includes processing the applicant information based on the parameters of each advertising channel. The method of claim 5, wherein the processing includes processing the applicant information based on at least one of a platform type, an interface type, a service period and a service goal of each advertising channel. The method of claim 5, wherein the processing includes calculating at least one of a number of unique visitors, a conversion count, a conversion rate and page views for each advertising channel and current employees recruited through each advertising channel. One of the internal evaluation indexes. The method of claim 5, further comprising providing feedback to each channel server serving each advertising channel based on the processed applicant information. For example, the method of request item 8, wherein the feedback provided includes: Calculate a difference between an advertising effectiveness index for each advertising channel and a preset target recruitment value for each advertising channel based on the processed applicant information; and The each channel server is requested to adjust an advertising amount via each advertising channel based on the calculated difference. For example, the method of request item 8, wherein the feedback provided includes: Calculate a difference between an advertising effectiveness index for each advertising channel and a preset target recruitment value for each advertising channel based on the processed applicant information; and A budget allocated to each channel server is adjusted based on the calculated difference. The method of claim 8, wherein the providing feedback includes re-requesting a channel server serving an advertising channel from which the access history of each user terminal can be queried to deliver an advertisement. For example, the method of request item 8, wherein the feedback provided includes: Calculate an advertising effect index for each advertising channel based on the processed applicant information for a preset recruitment area, recruitment camp or recruitment position group; Select an advertising channel with the largest advertising effect index for the recruitment area, recruitment camp or recruitment position group; and Request a channel server serving the advertising channel selected for the recruitment area, recruitment camp or recruitment position group to deliver an advertisement. The method of claim 8, wherein providing feedback includes requesting the channel server serving each advertising channel to set or update each advertising channel based on characteristic information of users accessing each advertising channel. one service goal. Such as the method of request item 8, wherein: The processing includes calculating a level of detail of the applicant information for each advertising channel based on a predetermined criterion; and The providing feedback includes calculating an advertising effectiveness index for each advertising channel based on the level of detail of the applicant information for each advertising channel. The method of claim 1 further includes: when completing an application, providing a prepared guide message to a user terminal that has completed the application from each recruitment guide page. The method of claim 1 further includes: transmit at least part of the obtained applicant information to a consulting server that provides a recruitment-related consulting service; and Communication between a user terminal that has completed an application from each recruitment guide page and the consultation server is mediated based on the transmitted applicant information. A computer-readable non-transitory recording medium having a program for executing the method of any one of application items 1 to 16 on a computer. An electronic device for processing applicant information, the electronic device including a transceiver, a memory configured to store instructions, and a processor, wherein the processor is connected to the transceiver and the memory, and Where this processor: providing each recruitment guide page corresponding to each advertising channel accessed by each of a plurality of user terminals to each user terminal; and Obtain applicant information from at least some of the user terminals according to a format of each recruitment guide page.