KR20190010278A - Search system preferences based on a interesting field - Google Patents

Abstract

The present invention relates to a search guide system for preference per field of interest serving a search result keyword according to preference of a search requester. The search guide system comprises: a search requester terminal; and a search service providing server.

Description

Search system preferences based on interest fields

The present invention reflects a personal preference of a search requester based on a variation attribute database that automatically reflects a public opinion that changes moment by moment in a search field in which a search word that a search requester desires to search without designating a search keyword directly And a search result guide system for searching interest categories according to taste of the search requestor.

The current society is not only able to view various information through the development of the Internet, but also can search and retrieve information desired by an individual through a retrieval system.

When the search requester inputs a search term corresponding to a search target and requests a search request, the search system searches the news, video, image, and the like related to the search term input by the search request And outputs it so that the search requester can view it.

However, such a search method can not provide various information desired by the search requester because it searches only the keyword inputted by the search requester.

As an alternative to this, a system has been proposed in which a search requester defines a relationship of a keyword directly and can retrieve information using a relation defined by the search requester. However, It is necessary to recognize the search term for the target and to associate the additional search term, which is an additional search term related to the search term, related to the search term again, the added information can be obtained from the search target. Therefore, The personal preference of the search requester is reflected on the basis of the variable attribute database in which the opinion of the public which changes every moment in the search field to which the search requester wants to search is automatically reflected, The need to provide services has emerged.

Patent Document 1: Korean Utility Model Registration Utility Registration No. 20-0426027 (Registered on September 04, 2006)

SUMMARY OF THE INVENTION It is an object of the present invention to provide a method and apparatus for automatically searching for a keyword in a search field in which a search request is searched for by a search requester without specifying a search keyword directly, And a personal preference degree of the search requester based on the variable property database to be reflected, thereby providing a search result keyword corresponding to the taste of the search requester.

According to an aspect of the present invention, there is provided a preference search system for a preference field according to the present invention, which selects a search interest field to search among the provided interest fields, A fixed property list unit for describing the keyword in the interest field so as to be able to select a search keyword reflecting a search request requester preference corresponding to the taste, and a designation value of the fixed property and a designation value of the variable property, A search requester terminal for transmitting designated attribute information; A fixed property list unit for describing a keyword of interest belonging to the selected search interest field when the search requestor field is selected from the provided interest fields from the search requester terminal, When the designated attribute information is transmitted from the search requester terminal, selects a keyword of interest belonging to the fixed property designation value among the information included in the transmitted designation attribute information, A search service providing server for displaying the selected search requester preference reflecting search keywords in the order of priority by summing up the points of the variable attribute designation values included in the specified attribute information among the variation attribute values of the domain keywords, .

Wherein the fixed property list unit is a list of fixed property values which are information corresponding to an unchanged value among information describing the search requester to be perceived by the search requester belonging to the search interest field, Among the information that the search requester recognizes, the event of the keyword of interest concerned is mass media including TV, newspaper and magazine, search portal site including real time search, blog and cafe, and alternate network service (Hereinafter, referred to as " Social Network Service " hereinafter, abbreviated as SNS), and is a list made up of variable attributes that are phrases that express keywords in the generated events, And mass media including magazines, real-time searches, blogs and cafes It characterized in that the points showing the frequency of the information posted on the portal site and the SNS are recorded together.

The search service providing server includes a DB unit; And a keyword management engine, wherein the DB unit includes: a form information DB storing various screens necessary for providing a search requester with a search keyword reflecting a personal preference of the search requester without specifying a search keyword directly; Information of a fixed interest property, which is information corresponding to an unchanging value among information describing the interest domain keyword, belonging to the interest field and stored in a list, A fixed property list DB; The information associated with the keyword-fixed property list DB of the interest field, and among the information describing the keyword of interest belonging to the interest field, the event of the keyword of the interest field among the information that the search requester can perceive, And a variation attribute, which is a phrase that expresses a keyword according to the interest field, in a generated event when the event occurs in the site and the SNS, and each variation property includes a mass media including the TV, , A search portal site including a real-time search, a blog, and a cafe, and a point indicating a frequency of information displayed in the SNS are recorded together with a keyword variation attribute DB for each interest field; And a customer information DB in which an ID and a password of a search requester are stored. The keyword management engine searches for the mass media, the search portal site, and the SNS, and when an event to which the keyword per the interest field belongs is displayed, Wherein the classified event is classified into a variation attribute that is a phrase representing a keyword pertaining to the interest field, and is stored in the keyword variation attribute list DB by the interest field, wherein the event classified by the variable attribute is a mass media including a TV, The frequency of occurrence in the search portal site including the cafe and the SNS, and stores the calculated points as a set of the corresponding variation attributes to be stored.

The keyword management engine searches for a search portal site and SNS including a mass media including the TV, a newspaper and a magazine, a real-time search, a blog and a cafe on a daily basis, and when an event, The time weight is calculated in addition to the point which is a value obtained by calculating the frequency of the posted information, and is reflected in the point.

If the value of the variable attribute, which is a phrase for expressing the keyword according to the interest field, in the posted event is a new value that is not stored in the keyword variation attribute list DB for the interest field, To be stored in the keyword variation attribute list DB of the interest field.

The form information DB includes a fixed property list part in which fixed properties, which are information corresponding to an unchanging value, are displayed in a selectable manner so that the search requester can perceive a keyword of interest belonging to a search interest field selected by a search requester , The information of the search requester recognizing the interest keywords belonging to the search interest field selected by the search requester, the event of the keyword search corresponding to the search interest field is mass media including real time search, blog and cafe including TV, newspaper and magazine And a variation property list screen in which variance properties that are phrases expressing keywords in the interest field are displayed in a selectable manner in the generated event when they occur in the SNS .

Wherein the selection search interest attribute selection screen includes a designated variation attribute weighting unit for increasing or decreasing the weight of the variation attribute specified by the search request among variation attributes displayed in the variation attribute list unit, Wherein the search service providing server operates the keyword management engine to transmit the designated variation attribute weight information generated by the operation of the weight unit to the designated attribute information, And the point of the property attribute value is reflected on the designated variable property weight information to calculate the point of the variable property.

The present invention reflects a personal preference of a search requester based on a variation attribute database that automatically reflects a public opinion that changes moment by moment in a search field in which a search word that a search requester desires to search without designating a search keyword directly , And the search result keyword corresponding to the taste of the search requester is served.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a general configuration diagram showing a preference taste retrieval guidance system of the present invention;
FIG. 2 is a detailed configuration diagram of a search service providing server among the structures constituting the preference taste search guide system of the present invention;
FIG. 3 is a diagram illustrating a search interest field selection screen provided in the interest field search guidance system according to an embodiment of the present invention;
FIG. 4 is a view showing a screen for selecting a designated search interest field provided by the interest-related taste search guidance system of the present invention;
FIG. 5 is a diagram illustrating a keyword search request keyword reflecting search keyword list provided by the interest keyword search system in accordance with the present invention.
6 is a view showing another embodiment of a designated search interest attribute selection screen provided by the interest area preference search guidance system of the present invention;
7 is a diagram illustrating another embodiment of a field search request preference reflection search keyword guidance screen provided in the interest field preference search guidance system of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, a configuration and an operation of an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

The interest area preference search guidance system of the present invention mainly comprises a search requester terminal 100 and a search service providing server 200.

According to an embodiment of the present invention, the interest area preference search guidance system may include a search service providing server 200 and a search requester terminal 100. The search service providing server 200 and the search requesting terminal 100 are connected to each other through a network and communicate with each other. The search service provision server 200 may be implemented as a general-purpose computer, a server, other electronic processing, or a similar processing capable of corresponding to electronic processing. The search requester terminal 100 may be used for electronic or electronic processing accessible to, for example, a personal computer, a tablet PC, a notebook computer, a laptop computer, a smart phone, a hand held device, Can be implemented as a device capable of corresponding processing.

The search service providing server 200 provides the search requestor terminal 100 with the interface page information for configuring the interface page necessary for the clothing search. The search requester terminal 100 provides the interface page to the user using the received interface page information. The interface page information may be delivered in a format that can convey, for example, an HTML document or other similar or equivalent information. According to another embodiment, information about the page shape / format of the information for generating the interface page is stored in advance in the search requester terminal 100, and only content (content) to be included in the page is retrieved from the search service providing server 200 And transmitted to the requester terminal 100. In this case, the search requester terminal 100 creates a page shape / format according to information about the page shape / format stored in advance, and fills in the contents using the page information received from the search service providing server 200 It is possible.

The search requester terminal 100 may execute a web browser or a separate application and perform operations according to the specification through the web browser or other application. Hereinafter, the reference to the web browser / application is omitted for convenience, and the search requesting terminal 100 or the search requesting terminal 100 simply expresses that the constituent part of the search requesting terminal 100 or the search requesting terminal 100 performs the operation.

The search requester terminal 100 transmits the information on the user input received through the interface page to the search service providing server 200. [ The search service providing server 200 transmits page information for generating another interface page corresponding to a user input and / or page information for generating a search result page to the search requester terminal 100 using information on user input . The search requester terminal 100 provides the interface page and / or the result page to the user using the received page information.

Hereinafter, page information (information for generating a page) to be transmitted to the search requester terminal 100 by the search service providing server 200 for convenience may be simply referred to as 'information' or the like.

The fixed property and the fluctuation property will be described.

The fixed property of an object means an attribute that does not change depending on the evaluation (evaluation) / reaction of the (potential) consumer layer or other relationship layer of the object. For example, a person's gender, height, job, or broadcaster affiliation of a broadcast program are fixed attributes.

The variability attribute of an object implies an attribute which changes according to the evaluation / reaction of the (potential) consumer layer or other relationship layer of the object. The search service providing server 200 or the separately constructed server can collect words / phrases (evaluation / reaction information) related to the object in the SNS, the web, and the mass media, for example. For example, if an SNS document, a newspaper article, a blog post, or the like containing a combination of "Program A" and "Funny" It can be recognized. However, over time, documents containing both "Program A" and "Funny" have not happened much recently, and if documents containing "Program A" and "Impressive" have been recently generated and collected, &Quot; Funny " is not a variation property of " Program A ", and " Impressive " However, the above-described selection method of the variation attribute is merely an example, and the variation attribute may be set in another manner.

First, the search requester terminal 100 selects a search interest field to be searched out among the provided interest search fields, and selects a search interest field corresponding to the search requester's preference among the interest search keywords belonging to the selected search interest field (411a, 411b, 411c, 411d, 411e, 411f, 611a, and 611b) among the fixed property list units (410, 610) , 611c, and 611d and the designated attribute information of the variation attributes 421 and 621 to the search service providing server 200. [

Here, the fixed property list unit 410, 610 includes fixed attributes 411a, 411b, 411c, 411d, 411e (411a, 411b, 411c, The variable attribute list unit 420 and the variable attribute list unit 420 may include a variable attribute list unit 420 and a variable attribute list unit 420. The variable attribute list unit 420 and the variable attribute list unit 420 may include, When the event occurs in a search portal site including a mass media including a TV, a newspaper, and a magazine, a real-time search, a blog and a cafe, and a SNS, a variation attribute 421,621, which is a phrase representing a keyword for each interest field, And is provided by the search service providing server 200. The search service providing server 200 outputs the search result through the display unit 110 and provides the search request to the search request.

The type of the search requester terminal 100 that performs the function may be a personal computer (PC), a notebook computer, a mobile phone, a tablet PC, a navigation device, a smart phone, a smart a digital broadcast receiver such as a watch, smart TV, PDA (Personal Digital Assistants), PMP (Portable Multimedia Player) or DVB (Digital Video Broadcasting) It can be applied to a variety of devices.

The search requester terminal 100 transmits and receives information to and from a search service providing server 200, which will be described later, through a network. Such a network may also be a local area network (LAN), a wide area network (WAN) (WLAN), Wi-Fi, Wireless Broadband, Wibro, World Interoperability for Microwave Access (WIMAX), HSDPA (High-Speed Network) Speed Downlink Packet Access (LTE), 3GPP Long Term Evolution (LTE), Wireless Broadband Evolution (WiBro Evolution), short range wireless communication Bluetooth, Zigbee, Radio Frequency Identification (RFID) ), A UWB (Ultra Wideband) and a mobile radio communication network, or may be connected to a hybrid network.

The search service providing server 200 provides an interest field to the search requester terminal 100. When the search interest field is selected from the provided interest fields from the search requester terminal 100, A fixed property list unit 410 and a variable property list unit 420 and a variable property list unit 420 for explaining interest keywords are provided to the search requester terminal 100. When designated property information is transmitted from the search requester terminal 100, The keyword of the interest category belonging to the fixed property designation value among the information included in the designation attribute information is selected and the points of the variable property designation value included in the designated property information among the variation attribute values of the selected keywords of the interest field are summed (Search requestor) preference-reflecting search keywords are displayed in order of priority and transmitted to the search requester terminal (100).

In order to perform such a function, the search service providing server 200 is provided with a DB unit 210 and a keyword management engine 220.

First, the DB unit 210 includes a form information DB 211, a keyword fixed property list DB 212 of interest categories, a keyword variation property list DB 213 of interest fields, and a customer information DB 214.

In the customer information DB 214, in addition to the ID and password of the search requester used as the login information when the search requester accesses the search service providing server 200 to use the service of the present invention, the SNS account information of the search requester and the e- ≪ / RTI > and a telephone number.

The fixed-interest keyword list DB 212 stores information classified into interest fields, and includes fixed-attribute information (for example, information corresponding to an unchanged value among information describing a keyword of interest and a keyword of interest belonging to the interest field) 411a, 411b, 411c, 411d, 411e, 411f, 611a, 611b, 611c, and 611d are stored in a list.

As an example of such fixed attributes 411a, 411b, 411c, 411d, 411e, 411f, 611a, 611b, 611c and 611d, if the field of interest is a person, sex, occupation, age, blood type, And a constellation. If the area of interest is beer, it is divided into beer classification, beer manufacturing country, alcohol frequency, and price range.

The keyword variation property list DB 213 for interest field is information associated with the fixed keyword property list DB 212 of the interest field, and describes information of a keyword of interest belonging to the interest field, A list of variable attributes that are phrases that express keywords in the generated interest events when they occur in the mass media, the search portal sites, and the SNS of the interest, A search portal site including a mass media including a TV, a newspaper and a magazine, a real-time search, a blog and a cafe, and a point indicating the frequency of information displayed on the SNS.

Accordingly, the keyword management engine 220 searches the SNS and the search portal site including the mass media including the TV, the newspaper and the magazine, the real-time search, the blog and the cafe, and when the event to which the keyword belonging to the interest field is displayed, The event classified by the variable attribute is stored in the keyword-dependent variable attribute list DB 213. The event classified by the variable attribute is classified into a variable-attribute, which is a phrase expressing a keyword for each interest field, The frequency of occurrence in the search portal sites and the SNS including the real-time search, the blog, and the cafe is calculated, and the calculated points, which are the values, are stored and managed in such a manner as to be grouped with the corresponding variation attributes.

Here, the search of the search portal site and the SNS including the mass media including the TV, the newspaper and the magazine, the real-time search, the blog and the cafe is performed by the keyword management engine 220 at a predetermined period, for example, A search portal site including a mass media including a magazine, a real-time search, a blog and a cafe, and a SNS, matching the interest keyword stored and managed in the fixed property list DB 212 for each area of interest upon occurrence of an event, .

In addition, the keyword management engine 220 searches for a search portal site including a mass media including a TV, a newspaper, and a magazine, a real-time search, a blog and a cafe, and an event corresponding to information pertaining to a keyword of interest When it is displayed, the time weight is calculated in addition to the point which is the value obtained by calculating the frequency of the posted information, and is reflected in the point.

로서, 해당 포인트에 곱연산되어 포인트가 합산된다. In other words, considering the characteristic that the likelihood and liking of the netizens are reduced when the date of publication of the event is old, the time weight

, The point is multiplied by the point, and the points are added together.

If the value of the variable attribute 421,621, which is a phrase for expressing the keyword pertaining to the interest field in the posted event, is a new value that is not stored in the interest field keyword variation attribute list DB 213, By controlling the values of the new variation attributes 421 and 621 to be added and stored in the keyword variation property list DB 213 for the interest field, the preference and favorability of the netizen related to the search keyword are reflected, Reflecting the preference of the searcher in the field Reflecting the latest information in the search keyword Reflecting the preference of the requestor in accordance with the preference of the requester

The form information DB 211 is a database member in which various screens necessary for providing a search requester with a search keyword reflecting his / her personal preference without specifying a search keyword directly by the search requester.

The format information DB 211 includes a search interest field selection screen 300, a designated search interest field selection screen 400, and a field search request preference reflecting search keyword guidance screen 500 and 700.

First, the search interest field selection screen 300 is a graphical user interface (GUI) in which various fields of interest are displayed so that a search requester can select an area of interest to which a search keyword matching his / her taste belongs.

As such, the interest fields displayed on the search interest field selection screen 300 include characters, wine, beer, ART, FOOD, automobile, game, travel, etc., and can be continuously added by the server administrator.

The designated search interest attribute selection screen 400 or 600 includes fixed attributes 411a and 411b which are information corresponding to an unchanged value among information describing the search requester so that the search requester can perceive a keyword of interest belonging to the search interest field selected by the search requester The fixed property list unit 410, 510, and 411c, 411d, 411e, 411f, 611a, 611b, 611c, and 611d are displayed in a selectable manner, The search portal site including the mass media including the TV, the newspaper and the magazine, the real-time search, the search portal site including the blog and the cafe, and the change attribute And a variable property list part (420, 620) in which the variable property list part (420, 620) is displayed.

In addition, the designated search interest attribute selection screen 400 or 600 is provided with a designated variation interest weighting section 420 for changing the weight of the variation attribute 421, 621 specified by the search request out of the variation attributes 421, (Not shown).

In this case, the search requester terminal 100 collects the designated variation property weight information generated by the operation of the designated variation property weighting unit 430 in the designated property information, and transmits the collected variation property weight information to the search service providing server 200 The engine 220 is operated to calculate the point of the corresponding variation attribute by reflecting the designated variation property weight information to the point of the variation property designation value included in the designation attribute information transmitted from the search requester terminal 100. [

The field search requester preference reflecting search keyword guidance screen 500 and 700 includes keywords in interest fields recognized through a fixed attribute designation value among information included in the designated attribute information transmitted from the search requester terminal 100 in the keyword management engine 220 The variable attribution weight information is reflected on the point of the variable property designation value included in the designation attribute information among the variable property values of the interest category keywords and the final point from the calculation is referenced to reflect the preference Is a graphical user interface (GUI) in which ranking of search keywords is displayed.

The number of search keywords is provided by the administrator in advance. The number of search keywords is set by the administrator.

In addition, the search service providing server 200 transmits the domain-specific search requester preference reflecting search keyword to the search requester terminal 100, and then transmits the specified attribute information transmitted from the search requester terminal 100 to the search request terminal 100 The user action information accumulated in the customer information DB 214 is stored in the customer information DB 214 and stored in the customer information DB 214. [ Machine Learning).

FIG. 4 is a block diagram illustrating a preferred embodiment of a preference search method according to an exemplary embodiment of the present invention.

The search requester accesses the search service providing server 200 through the search requester terminal 100 and requests a search service of interest category.

The search service providing server 200 extracts a search interest field selection screen 300 from the form information DB 211 according to a request of the search requester terminal 100 and transmits the extracted search interest field selection screen 300 to the search requester terminal 100.

When the search requester terminal 100 outputs the transmitted search interest field selection screen 300 through the display unit 110, the search requester searches for the interest in the search interest field selection screen 300 Select an area of interest (eg, a person).

The search requester terminal 100 transmits search interest field selection information including the selected person to the search service providing server 200. [

The search service providing server 200 recognizes that the person is selected by referring to the transmitted search interest selection information, extracts the designated search interest attribute selection screen 400 from the form information DB 211, (100).

When the search requester terminal 100 outputs the transmitted designated search interest attribute selection screen 400 through the display unit 110, the search requester refers to the outputted designated search interest attribute selection screen 400 411b, 411c, 411d, 411e, and 411f among the fixed attributes 411a, 411b, 411c, 411d, 411e, and 411f displayed in the fixed property list unit 410 , And designates the value of the variation attribute 421 displayed in the variation property list section 420.

At this time, when the search requester selects a desired value among the variation attributes 421 displayed in the variation attribute list unit 420, the search requester terminal 100 determines that the value of the selected variation attribute 421 is equal to the designated variation attribute weight Is displayed on the display unit 430.

The search requester sets a weight of the designated variation attribute displayed in the designated variation attribute weighting section 430, if desired.

The search requester terminal 100 then stores the specified values of the fixed attributes 411a, 411b, 411c, 411d, 411e, 411f, 611a, 611b, 611c, and 611d and the specified attributes of the changed attributes 421, And transmits the collected variation weight information to the search service providing server 200.

The search service providing server 200 refers to the designated attribution information in which the transmitted designation variance attribute weight information is collected and stores the designation values of the fixed attributes 411a, 411b, 411c, 411d, 411e, and 411f in the interest keyword fixed property list And extracts matching keywords of interest fields among the keywords of the interest field of the corresponding designated interest field that are matched with the DB 212 and stored.

Thereafter, the search service providing server 200 refers to the designated attribute information in which the designated variation attribute weight information is collected, matches the designated value of the variation attribute 421 with the interest keyword variation attribute list DB 213, ) Of interest in the designated interest field.

Thereafter, the search service providing server 200 searches for keywords of interest matched with the designation values of the fixed attributes 411a, 411b, 411c, 411d, 411e, and 411f among the keywords of interest matched with the designated value of the variation attribute 421 In the state in which only keywords with the same interest field are left, the designated variation property weight information is reflected to the points included in the remaining variation attribute 421 of the keyword for each interest field to calculate the point of the corresponding variation property, And the remaining keywords of the interest field are processed into search keywords that reflect the rankings of the search requester's taste indicated by the ranking.

Thereafter, the search service providing server 200 extracts the field search request preference reflecting search keyword guidance screen 500 from the form information DB 211 and processes the extracted field search request preference reflecting search keyword guide screen 500 The search request is transmitted to the search request terminal 100 with the search keywords inserted.

The search requester terminal 100 outputs the transmitted search requester preference reflecting search keyword guidance screen 500 through the display unit 110 and provides the search requester viewable.

FIG. 6 illustrates another example of a designated search interest attribute selection screen provided by the interest area search guidance system according to the present invention. When the search requestor selects a beer of interest, (600).

As described above, the fixed properties 611a, 611b, 611c, and 611d of the fixed property list unit 610 related to beer are represented by the beer classification, the beer manufacturing nation, the alcohol number, the price range, In the variation attributes 621 of the list portion 620, a phrase indicating a feeling of beer such as neat, cool, soft, etc. is expressed.

FIG. 7 is a diagram illustrating an example of a fixed search attribute of a search requester in a search request interest attribute selection screen 600 according to an embodiment of the present invention. Referring to FIG. 7, 611b, 611c, and 611d, and the change attribute 621, the search requestor reflects the ranking in the beer retrieved based on the information selected by the search requester, Beer can be found easily.

100: Search requester terminal
110:
200: Search service providing server
210: DB section
211: Form information DB
212: Fixed property list DB
213: Variable property list DB by interest field DB
214: Customer Information DB
220: Keyword management engine
300: Search interest selection screen
400,600 Specified search interest property selection screen
410,610: Fixed property list part
420,620: Variable property list part
430: Designated variation attribute weight unit
411a, 411b, 411c, 411d, 411e, 411f, 611a, 611b, 611c, 611d:
421,621: Variable property
500,700: Reflecting search request by field Search keyword guide screen

Claims (9)

A search interest field to be searched among the provided interest fields is selected and a search keyword corresponding to a search requester's preference corresponding to a preference of the search requester among the interest keywords belonging to the selected search interest field is reflected. A search requester terminal for transmitting specified attribute information including a specified value of a fixed attribute and a specified value of a variable attribute among a variable attribute list unit and a variable attribute list unit; Wow
A fixed property list unit for describing a keyword of interest belonging to the selected search interest field when the search requestor field is selected from the provided interest fields from the search requester terminal, When the designated attribute information is transmitted from the search requester terminal, selects a keyword of interest belonging to the fixed property designation value among the information included in the transmitted designation attribute information, A search service providing server for displaying the selected search requester preference reflecting search keywords in the order of priority by summing up the points of the variable attribute designation values included in the specified attribute information among the variation attribute values of the domain keywords, ; , ≪ / RTI &
The fixed attribute is information corresponding to an unchanging value among the information that the search requester can perceive the keyword of interest belonging to the search interest field,
The fluctuation attribute includes an event of a keyword of interest by the search requester including a mass media including a TV, a newspaper and a magazine, a real-time search, a blog, and a cafe Wherein the keyword is a phrase that expresses a keyword for the interest field in the generated event when it occurs in the search portal site and the SNS. The method according to claim 1,
The fixed property list unit is a list of fixed property values, which are information corresponding to an unchanging value among the information that the search requester can perceive to the search requester,
The variable property list unit may be configured to allow the search requester to perceive the interest category keywords belonging to the search interest field, such that the events of the keywords of the interest category include mass media including real time TV, newspapers and magazines, And a variation attribute, which is a phrase that expresses a keyword according to the interest field in the generated event, when the occurrence is occurred in the search portal site and the SNS that includes the TV, the newspaper, and the magazine A search portal site including a mass media, a real-time search, a blog and a cafe, and a point indicating frequency of information displayed on the SNS are recorded together. The method according to claim 1,
The search service providing server includes a DB unit; And a keyword management engine; / RTI >
The DB unit includes a format information DB storing various screens necessary for providing a search keyword to a search requester whose own preference is reflected without specifying a search keyword directly by the search requester;
Information of a fixed interest property, which is information corresponding to an unchanging value among information describing the interest domain keyword, belonging to the interest field and stored in a list, A fixed property list DB;
The information associated with the keyword-fixed property list DB for each area of interest, among information describing the keywords of the interest field belonging to the interest field, among the information that the search requester can perceive, A search portal site including a mass media, a real-time search, a blog and a cafe, and a variation attribute which is a phrase for expressing a keyword for each interest field in the generated event when the SNS occurs, A search portal site including a mass media including the TV, a newspaper, and a magazine in which the event is generated, a real-time search, a search portal site including a blog and a cafe, and a point indicating a frequency of information displayed in the SNS, A list DB;
A customer information DB in which an ID and a password of a search requester are stored; / RTI >
The keyword management engine searches for a search portal site and SNS including a mass media including the TV, a newspaper and a magazine, a real-time search, a blog and a cafe, and when an event to which the keyword belongs by the interest field is displayed, Classified into a variable attribute that is a phrase expressing a keyword pertaining to the interest field, and is stored in the keyword variation attribute list DB of the interest field, wherein the event classified by the variable attribute is a mass media including a TV, a newspaper and a magazine, And a cafe, and stores the calculated points as a set of the corresponding variable attributes to be stored, and stores the classified points as a set. The method of claim 3,
The keyword management engine searches the search portal sites and SNS including the mass media including the TV, the newspaper and the magazine, the real-time search, the blog and the cafe, and the SNS, The time weight is computed in addition to the point which is a value obtained by calculating the frequency of the posted information, and the time weight is reflected on the point. 5. The method of claim 4,
The time weight

Wherein the points are multiplied by the points. The method of claim 3,
If the value of the variable attribute, which is a phrase for expressing the keyword according to the interest field, in the posted event is a new value that is not stored in the keyword variation attribute list DB for the interest field, To be stored in the keyword variation attribute list DB for each interest field. The method of claim 3,
The form information DB includes a fixed property list part in which fixed properties, which are information corresponding to an unchanging value, are displayed in a selectable manner so that the search requester can perceive a keyword of interest belonging to a search interest field selected by a search requester , The information of the search requester recognizing the interest keywords belonging to the search interest field selected by the search requester, the event of the keyword search corresponding to the search interest field is mass media including real time search, blog and cafe including TV, newspaper and magazine And a variable property list part in which variant properties, which are phrases expressing a keyword according to the interest field, are displayed in a selectable manner in the generated event when they occur in the SNS; Wherein the preference preference search guide system comprises: 8. The method of claim 7,
Wherein the selection search interest attribute selection screen includes a designated variation attribute weighting unit for increasing or decreasing the weight of the variation attribute specified by the search requester among the variation attributes displayed in the variation attribute list unit; Lt; / RTI >
Wherein the search requester terminal collects specified variable property weight information generated by an operation of a designated variation property weighting unit in the designated property information,
The search service providing server operates the keyword management engine to calculate the point of the corresponding variation attribute by reflecting the designated variation property weight information to the point of the variable property designation value included in the designated property information transmitted from the search requester terminal Wherein the preference search system comprises: The method of claim 3,
Wherein the search service providing server transmits the search request requester terminal reflection search keyword to the search requester terminal and then divides the designated attribute information transmitted from the search requester terminal into user behavior information for a search interest field of the search request requester, Accumulating the user preference information in a customer information DB, and operating the keyword management engine to machine learn user behavior information accumulated in the customer information DB.

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