TW202329007A - Operating method for providing item category page and electronic apparatus supporting thereof - Google Patents

Abstract

Disclosed is a method of providing an item category page in an electronic apparatus, the method including acquiring a first input of a user for a first item category in an item category list related to a delivery mediating service provided by the electronic apparatus, identifying, in response to the first input, information on a first keyword list for the first item category, and providing an item category page including a first area displaying the item category list, a second area displaying the first keyword list and one or more filter options for filtering stores shown in a store list, and a third area displaying a first store list including information on a store corresponding to the first item category.

Description

Provide the operation method of the item classification page and the electronic equipment supporting the operation method

The present invention relates to a method and apparatus for providing an article classification page, and more particularly, to a method and apparatus for providing an article classification page including information on a keyword corresponding to an article classification and a store. An electronic device used in the method.

With the development of electronic technology, e-commerce has become a shopping field. Customers can buy items online without going to a mall or market in person. Items purchased online are delivered to the delivery destination requested by the customer.

In the case of electronic commerce, providing detailed and accurate information about items has a significant impact on customer service satisfaction in a service. Accordingly, various methods for providing more detailed and accurate information to customers are discussed.

In this regard, relevant documents such as KR101756594B1, KR101500849B1 and the like may be incorporated by reference.

[Technical target]

According to an aspect, an electronic device may provide an item category page including information about a keyword corresponding to an item category and a store.

The technical goals to be achieved in the present invention are not limited to the technical goals described above, and those skilled in the art will clearly understand other technical goals not mentioned herein from the following description. [Technical solution]

Exemplary embodiments may provide a method of operating an electronic device for providing an item category page and an electronic device for supporting the method.

According to various exemplary embodiments, there is provided a method of providing an item category page in an electronic device, the method comprising: obtaining one of items in an item category list related to a delivery intermediary service provided by the electronic device A first input by a user of a first item category; in response to the first input, identifying information about a first keyword list of the first item category; and providing an item category page comprising A first area for displaying the category list of items, a second area for displaying the first keyword list and one or more filter options for filtering stores displayed in a store list, and displaying information about the A third area of a first store list of store information of the first item category.

Information indicating that the first item category is selected from the item category list may be set in the first area.

The method may further comprise: obtaining a second input from the user corresponding to a second item category included in the item category list in the first area; and setting the second area in response to the second input causing the display of the one or more filter options and a second keyword list of the second item category; and in response to the second input, setting the third area to display information about a One of store information, the second store list.

The method may further comprise: obtaining a third input from the user corresponding to a first keyword in the first keyword list contained in the second area; and in response to the third input, providing a A store search page including information about one or more stores included in a first store sublist corresponding to the first keyword.

The one or more stores may include a store in which at least one item corresponding to the first keyword is sold or a store having a store name corresponding to the first keyword.

The one or more stores may be displayed on the store search page based on a store display priority of the first item category.

Can be based on a first priority related to a conversion rate corresponding to a purchase rate of visitors to the one or more stores, a second priority related to a rating of the one or more stores and a second priority related to the one or more stores A delivery time of one or more stores is associated with a third priority to determine the store display priority.

The store display priority may be determined based on the first priority in a high conversion rate order, and when a conversion rate of a first store is higher than a conversion rate of a second store, the first store may be displayed in The store search page is displayed above the second store, and the first store and the second store are included in the one or more stores.

In a case where the first priority is equal, the store display priority may be determined based on the second priority in a higher ranking order. When a rating of the first store is higher than a rating of a third store, the first store may be displayed above the third store on the store search page, the first store and the third store of the third store A priority is equal among the one or more stores.

In a case where one of the first priority and the second priority are equal, the store display priority may be determined based on the third priority in order of a short delivery time. When the delivery time of the first store is less than the delivery time of a fourth store, the first store can be displayed above the fourth store on the store search page, the first store and the fourth store The first priority and the second priority are equal among the one or more stores.

When the user's order history for an item corresponding to the first store is longer than the user's order history for an item corresponding to a fifth store, the first store can be listed on the store search page Displayed above the fifth store, all of the first priority, the second priority and the third priority of the first store and the fifth store are equal among the one or more stores.

The method may further include: setting a first time period for determining a delivery time at the first store; identifying a plurality of first delivery orders placed at the first store during the first time period; A first average delivery time calculated for a first delivery order is determined as the delivery time of the first store.

The method may further comprise, for a first delivery order included in the plurality of first delivery orders, identifying a plurality of second deliveries made to the first store during a second time period preceding the first time period a second average delivery time for order calculation; when a first delivery time identified for the first delivery order is less than the second average delivery time, the identified first delivery time is determined to be used for calculating the first delivery time A delivery time of the first delivery order of the average delivery time; when the identified first delivery time is greater than the second average delivery time, compare the identified first delivery time with the second average delivery time A difference of a difference and a threshold time value; when the difference is less than the threshold time value, the identified first delivery time is determined as the delivery of the first delivery order used to calculate the first average delivery time time; and when the difference is greater than the threshold time value, excluding the first delivery order from the plurality of first delivery orders used to calculate the first average delivery time.

When a first filter option is selected from the one or more filter options in the second area and the third input is obtained, the store search page may correspond to a store search in which the first filter option is applied page, and the one or more stores may include selecting a store based on the first filter option.

The first keyword list may include a portion of keywords determined to correspond to the first item category among all popular keywords identified for the plurality of item categories included in the item category list.

All such popular keywords can be identified for a plurality of users on the service, and the plurality of users can be determined based on a characteristic of the user.

A keyword included in the first keyword list may be displayed in the second area based on a keyword display priority, and may be based on a conversion rate for the keyword included in the first keyword list information to determine the keyword display priority.

The first keyword may be set based on an average conversion rate corresponding to an average purchase rate of visitors to one or more stores included in a second store sublist corresponding to the second keyword. Information about the conversion rate of one of the second keywords in the list.

The one or more filter options and the first keyword list can be displayed based on a scrolling input by the user in the second area.

According to various exemplary embodiments, there is also provided an electronic device for providing an item classification page, the electronic device includes a processor and one or more memories storing one or more instructions therein, wherein when executed , the one or more instructions control the processor to perform: obtaining a first input from a user of a first item category in an item category list related to a delivery intermediary service provided by the electronic device ; in response to the first input, identifying information about a first keyword list of the first item category; and providing an item category page, the item category page including a first area displaying the item category list, displaying the A first list of keywords and a second area for filtering one or more filter options of stores displayed in a store list, and displaying a first area containing information about a store corresponding to the first item category A store listing a third area.

The exemplary embodiments of the present invention described above are only some exemplary embodiments of the present invention. Those skilled in the art will understand that various exemplary embodiments in which technical features of various exemplary embodiments of the present invention are reflected can be derived based on the following detailed description. [effect]

The present invention has the technical effect that a user's store search can be enhanced by proposing a method of providing an item category page containing information about a keyword corresponding to an item category and a store by an electronic device convenience.

Effects to be obtained in the present invention are not limited to the above-mentioned effects, and those skilled in the art will clearly understand other effects not mentioned herein from the following description.

The following exemplary embodiments are obtained by combining constituent elements and features of each exemplary embodiment in a predetermined form. Each constituent element or feature may be regarded as optional unless clearly stated otherwise. Each constituent element or feature may be defined in a form that is not coupled with another constituent element or feature. In addition, some constituent elements and features may be combined with each other to implement various exemplary embodiments. The order of operations to be described in various exemplary embodiments may be changed. Some constituent elements or features of any exemplary embodiment may be included in other exemplary embodiments, or may be replaced with corresponding constituent elements or features of other exemplary embodiments.

In the description of the drawings, procedures or steps that may obscure the gist of each exemplary embodiment and the like are not described, and procedures or steps that can be understood by those skilled in the art are not described.

When a part "comprises or includes" a constituent element throughout the specification, it means that the part may further include other constituent elements rather than exclude other constituent elements, unless stated otherwise. In addition, terms such as "part", "means", "module" and the like used herein may refer to performing at least one function or operation, may be implemented as hardware or software, or may be implemented as hardware and A unit of a combination of software. In addition, the words "a or an", "an", "the" and similar terms may be used to include the singular or the plural unless describing the content of various exemplary embodiments (specifically, the invention application Contents in the patent scope) clearly indicate otherwise.

Exemplary embodiments of the present invention will be described in detail below with reference to the accompanying drawings. The detailed description to be disclosed below in connection with the accompanying drawings is intended to describe examples of various example embodiments and not to be limiting thereto.

In addition, the terms used in each example embodiment are provided to facilitate the overall understanding of each example embodiment, and the use of these specific terms can be changed to other terms without departing from the technology of each example embodiment idea.

FIG. 1 is a diagram illustrating a page providing system for implementing an operation method of an electronic device providing an item classification page according to various exemplary embodiments.

Referring to FIG. 1 , according to various exemplary embodiments, the page providing system can be implemented with various types of electronic devices. For example, the page providing system can be implemented in a server device 100 and a user device 200 . In other words, each of the server device 100 and the user device 200 can perform operations according to various exemplary embodiments of the present invention based on a page providing system implemented in each device. However, according to various exemplary embodiments, the page providing system is not limited to the page providing system shown in FIG. 1 , but can be implemented by other various types of electronic devices and servers.

According to various exemplary embodiments, the server device 100 may be an apparatus that performs wired and wireless communications with a plurality of user devices 200 and includes a large-capacity storage. For example, the server device 100 can be a cloud device interlocked with a plurality of user devices 200 .

According to various exemplary embodiments, the user device 200 may be a device usable by an individual user, such as a desktop personal computer (PC), a tablet PC, a mobile terminal or the like. In addition, other electronic devices performing similar functions can be used as the user device 200 .

According to various exemplary embodiments, the page providing system may include various operation modules. The modules included in the page providing system may be implemented so that an entity device (for example, the server device 100 and the user device 200) implementing the page providing system (or included in the physical device) performs an operation assigned thereto computer code or one or more instructions. In other words, in the physical device implementing the page providing system, a plurality of modules can be stored in a memory in the form of computer program codes. The plurality of modules stored in the memory, when executed by a computer, can be configured to cause the physical device to perform assigned operations corresponding to the plurality of modules.

FIG. 2 is a diagram illustrating configurations of a server device and a user device according to various exemplary embodiments.

Referring to FIG. 2 , the server device 100 and the user device 200 may each include an input/output part 210 , a communication part 220 , a storage 230 and a processor 240 .

The input/output part 210 may be various interfaces, various connection ports, or the like for receiving a user input or outputting information to the user. The input/output part 210 may include an input module and an output module. The input module receives a user input from a user. User input can be in various forms of input, including key input, touch input, and voice input. Examples of input modules that receive user input may include a conventional form of keypad or keyboard, a mouse, and touch sensors that sense a user's touch, microphones that receive an audio signal, A camera that recognizes a gesture or the like through image recognition, a proximity sensor that senses the user's approach including at least one of an illumination sensor or an infrared sensor, through an acceleration sensor Or a gyro sensor to recognize a user's motion, a motion sensor to sense or input various forms of input parts of various forms of user input, and according to an exemplary embodiment of the present invention, the input module A set may comprise at least one of the devices listed above. Here, the touch sensor may use a piezoelectric or capacitive touch sensor that senses a touch through a touch panel or a touch film attached to a display panel, by an optical method Sensing a touch is implemented with an optical touch sensor or similar. In addition, instead of sensing user input by itself, the input module can be implemented in the form of an input interface (USB port, PS/2 port or the like) connected to an external input device that receives user input. In addition, the output module can output several pieces of various information. The output module may include at least one of a display for outputting an image, a speaker for outputting a sound, a haptic device for generating a vibration, and other various forms of output parts. In addition, the output module can also be implemented in the form of an output interface connected to the port types of the individual output parts mentioned above.

As an example, an output module in the form of a display can display a text, a static image and a moving image. The display may include a liquid crystal display (LCD), a light emitting diode (LED) display, an organic light emitting diode (OLED) display, a flat panel display (FPD), a transparent display, a curved display, a flexible At least one of a display, a three-dimensional display, a holographic display, a projector, and other types of equipment capable of performing image output functions. Such a display may be in the form of a touch display configured integrally with the touch sensors of the input module.

The communication section 220 can communicate with another device. Accordingly, each of the server device 100 and the user device 200 can transmit information to or receive information from another device through the communication part 220 . For example, the server device 100 and the user device 200 can communicate with each other or with another device using the communication part 220 .

Here, communication (ie, transmission and reception of data) can be performed in a wired or wireless manner. For this purpose, the communication section may include a wired communication module connected to the Internet or the like via a local area network (LAN), connected to a mobile communication network via a mobile communication base station to transmit and receive data A mobile communication module using a wireless area network (WLAN) series communication scheme (such as wireless fidelity (Wi-Fi)) or a wireless personal area network (WPAN) series communication scheme (such as Bluetooth or Zigbee) A near field communication module, a satellite communication module using a global navigation satellite system (GNSS) such as a global positioning system, or a combination thereof.

The storage 230 can store various pieces of information. The storage 230 can store data temporarily or semi-permanently. For example, the operating system (OS) used to drive the server device 100, data used to host a website, data about a program or application used to generate Braille (for example, a web application) Or the like can be stored in the memory of the server device 100 . In addition, the memory may store the modules in the form of computer code, as described above.

Examples of storage 230 may include a hard disk drive (HDD), a solid state drive (SSD), a flash memory, a read only memory (ROM), a random access memory (RAM), and the like. This memory can be provided as a built-in type or as a detachable type.

The processor 240 controls the overall operations of the server device 100 and the user device 200 . For this purpose, the processor 240 may perform calculation and processing of various information and control operations of constituent elements of the server device 100 and the user device 200 . For example, the processor 240 can execute a program or application for providing page information. The processor 240 can be implemented using a computer or a similar device depending on hardware, software or a combination thereof. The processor 240 may be implemented in hardware as an electronic circuit that processes electrical signals to perform control functions, and may be implemented in software as a program that drives the hardware processor 240 . Meanwhile, it can be explained that the operations of the server device 100 and the user device 200 are executed under the control of the processor 240, unless otherwise stated in the following description. That is, the modules implemented in the page providing system described above can be interpreted as the processor 240 controls the server device 100 and the user device 200 to perform the following operations when executed.

In summary, example embodiments can be implemented in various ways. For example, the example embodiments may be implemented by hardware, firmware, software, any combination thereof, or the like.

In the case of hardware implementation, according to various example embodiments, a method may be implemented by one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs) ), Programmable Logic Device (PLD), Field Programmable Gate Array (FPGA), processor, controller, microcontroller, microprocessor, or the like.

In the case of being implemented by firmware or software, according to various exemplary embodiments, a method may be implemented in the form of a module, program or function for performing functions or operations to be described below. For example, software code can be stored in a memory and driven by a processor. Memory can be located inside or outside the processor and can transfer data to and receive data from the processor by various known means.

Hereinafter, exemplary embodiments will be described in more detail based on the technical idea as described above. The above-mentioned content can be applied to various exemplary embodiments to be described below. For example, operations, functions, terms, or the like that are not defined in each exemplary embodiment to be described below may be performed and described based on the contents described above.

Some exemplary embodiments of performing an item classification page providing operation based on the server device 100 will be described below. According to various exemplary embodiments, the user device 200 having obtained an item classification page from the server device 100 may output the item classification page.

FIG. 3 is a diagram illustrating an operation method of the server device 100 for providing an item classification page according to various exemplary embodiments.

Referring to FIG. 3 , the server device 100 provides an article classification page. In order to perform an operation of providing an item category page, the server device 100 acquires a user for a first item category in an item category list related to a delivery intermediary service provided by the server device 100 in operation 301 A first input, in operation 303, in response to the first input, identifying information about a first keyword list of the first item category, and providing an item category page in operation 305, the item category page Including a first area for displaying the list of item categories, a second area for displaying the first list of keywords and one or more filter options for filtering the stores displayed in a store list, and displaying information about the corresponding In the third area of the first store list of the store information of the first item category.

Hereinafter, a service related to the server device 100 or a delivery intermediary service provided by the server device 100 according to FIG. 3 may correspond to intermediary various stores registered in a service and a plurality of users using the service The service between an item pickup order and a delivery order. Additionally, an item for which pickup and delivery orders are processed may correspond to a food item. A food item may be understood to have the same meaning as various other terms denoting a food-related item, such as a dish, a food menu or a meal. A store associated with a delivery intermediary service may correspond to a store that sells and delivers food items, and may be understood to have various other terms that indicate a location for food items to be sold, such as a store, a shop, and a restaurant same meaning.

That is, through the service provided by the server device 100 for intermediating an item pickup order and delivery order, a plurality of users can input an order request to order an item through a store in the corresponding service, and the store can identify Order requests entered through corresponding services and prepare ordered items according to the order requests. If the store supports both pickup and delivery orders, then with respect to pickup orders for which the user visits the store to have the item picked up or for pickup based on a user's choice, the store may prepare the ordered item The item preparation completion information is input in the corresponding service, and thereafter, the user can visit the store to pick up the item. Alternatively, regarding a delivery order for which a deliverer delivers an item to an address of a user based on a user's selection, the store may input delivery request information in the corresponding service when preparing the ordered item. When the delivery request information is identified, the deliverer can visit the store, pick up the item and deliver the item to the user's address information.

According to various exemplary embodiments, in operation 301 , the server device 100 may obtain a first input from a user on a first item category in an item category list related to a delivery intermediary service.

For example, the user's first input obtained by the server device 100 according to operation 301 may correspond to selecting an item from an item category list including a plurality of item categories displayed on a home page of a service related to the server device 100. An input for item classification. That is, an item category list including a plurality of item categories can be displayed on the homepage of the service related to the server device 100, and when the user clicks on the first item category, the server device 100 can confirm that the first item category is selected from Item category list.

Here, the list of item categories can be understood as a list including or corresponding to a plurality of item categories, and can include one or more item categories. In addition, an item category included in the item category list may include one or more corresponding stores. A user may perform a search in such a way that a store corresponding to an item category is displayed when selecting an item category.

According to various exemplary embodiments, in operation 303 , the server device 100 may identify information about a first keyword list of the first item category in response to the first input.

For example, the first keyword list identified by the server device 100 according to operation 303 may include a keyword corresponding to a menu item with high sales in the first item category. In other words, a menu item determined to have a high sales volume in the first item category may be identified as a keyword of the first item category and included in the first keyword list.

In this example, among the plurality of item categories included in the item category list in the service related to the server device 100, all menu items having relatively high sales volume can be identified corresponding to one of the first item category menu items. The first list of keywords identified for the first category of items may include a keyword corresponding to a menu item identified as corresponding to the first category of items. That is, the first keyword list identified by the server device 100 according to operation 303 may be included in all popular menu items identified for a plurality of item categories in the item category list included in the service related to the server device 100 One of the keywords is determined to correspond to a portion of the keywords of the first item category. Since a keyword determined to be a predetermined item category among keywords of all popular menu items identified for a plurality of item categories is identified only for the predetermined item category, it corresponds to the keyword included in the item category list. The number of keywords for each item category among the plurality of item categories may be different.

The keywords of all popular menu items may be keywords identified for a plurality of users in services related to the server device 100 . That is, keywords or keywords corresponding to search words frequently used by users searching in the service or keywords corresponding to items ordered in bulk may be identified as keywords for all popular menu items. In this example, the plurality of users for which all popular menu items identified for the plurality of item categories are identified may correspond to all users of the service or a portion of users determined to correspond to a characteristic of the users.

As an example, a user's age profile may be configured to identify users of all popular menu items to include users in the same or similar age group as the user. As another example, a plurality of users for which all popular menu items are identified may be configured based on a gender characteristic of the user to include users corresponding to the same gender as the user. Thus, a plurality of users for which all popular menu items are identified can be identified based on the user's personal characteristics. In such cases, the keyword displayed on the item category page may be understood to be a keyword identified as specific to the user.

For example, the first keyword list identified by the server device 100 according to operation 303 may include a keyword corresponding to a brand with high sales in the first item category. That is, one of the names of the brands in the first category of items that is determined to have relatively high sales volume may be identified as a keyword for the first category of items and, therefore, included in the first keyword list.

According to various exemplary embodiments, in operation 305, the server device 100 may provide an item classification page, and the item classification page includes a first area displaying a list of item classifications, displaying a first keyword list, and for filtering a A second area displays one or more filter options of the store in the store listing, and a third area displays a first store listing containing information about a store corresponding to the first item category.

For example, the first area included in the item classification page provided by the server device 100 according to operation 305 may correspond to an area in which the item classification list displayed in the service related to the server device 100 . That is, a plurality of item categories included in the item category list can be displayed in the first area. In this instance, since the item category page provided by the server device 100 according to operation 305 corresponds to a page provided to correspond to an input of the user selecting the first item category, it is indicated that the first item category is selected. Information from the item classification list can be set in the first area.

For example, in the item category list displayed in the first area included in the item category page provided by the server device 100 according to operation 305, the user can apply an input to select a second item category instead of the current selection The first item is classified, and the server device 100 can obtain the corresponding input. In this example, the server device 100 may change the settings such that a second keyword list of the second item category and one or more filter options are displayed in the second area, and change the settings such that the third area includes A second store list with information about another store corresponding to the second item category. Thus, in the item classification page provided by the server device 100 according to operation 305, in response to an input of the user for another item classification, a keyword and a store corresponding to the input may be changed and displayed, and in a In terms of filter options, the same filter options used to filter stores can be maintained.

For example, in the first keyword list displayed in the second area included in the item classification page provided by the server device 100 according to operation 305, the user can apply an input to select to be included in the first keyword list One of the first keywords, and the server device 100 can obtain the corresponding input. In this example, the server device 100 may provide a store search page including information about one or more stores included in the first store sub-list corresponding to the first keyword. Here, a store sublist corresponding to a keyword may indicate one of the keywords identified as corresponding to a keyword list contained in an item category contained in a store list including stores corresponding to an item category A list of stores.

That is, the server device 100 can identify and manage a store sub-list of one or more stores of each keyword included in the first keyword list of the first item category. When obtaining one of the user's input corresponding to the first keyword included in the first keyword list, the server device 100 may provide a sublist configured to display information about the first store sublist included in the first keyword list. A store search page with information about one or more stores in . In this example, the provided store search page may correspond to a search page in which the first keyword is set as a search term.

FIG. 4 is a diagram illustrating a method of providing a store search page by the server device 100 in response to an input of a keyword displayed on an item classification page according to various exemplary embodiments.

In operation 401, the server device 100 may identify store sublists each including one or more stores corresponding to keywords included in a first keyword list of a first item category. In this example, one or more stores included in each store sublist may be pre-set stores for each keyword.

In operation 403 , an input from a user corresponding to a first keyword included in a first keyword list displayed on an article classification page provided by the server device 100 may be obtained. In this case, the server device 100 may provide a store search page including information about one or more stores included in the first store sub-list corresponding to the first keyword in operation 405 . According to various example embodiments as described below, one or more stores included in the first store sub-list may be displayed on the store search page provided in operation 405 .

For example, one or more stores included in the first store sublist corresponding to the first keyword may include a store in which at least one item corresponding to the first keyword is sold or have one of the items corresponding to the first keyword. One of the store names store. When the first keyword corresponds to a name of a menu item, a store in which a menu item with the same name is sold may be included in one or more stores. When the first keyword corresponds to a name of a brand, a store corresponding to the same brand may be included in one or more stores.

For example, one or more stores included in the first store sublist corresponding to the first keyword may be displayed in response to a user's query based on a store display priority for the first item category associated with the first keyword. One of the first keywords is entered on the store search page provided. A store display priority for each item category may be different for each item category. Accordingly, one or more stores displayed on a store search page provided in response to a user's input of a keyword associated with each item category may be different based on an item category associated with the corresponding keyword One reference is displayed on the store search page.

For example, it may be based on a first priority associated with a conversion rate associated with a purchase rate of visitors to one or more stores included in the first store sublist corresponding to the first keyword, with one or A second priority related to the ratings of multiple stores and a third priority related to a delivery time of one or more stores are used to determine the store display priority of the first item category. Here, the conversion rate of a store may indicate a ratio of visitors who complete an order of a menu item among visitors who visit a store detail page of a store among a plurality of users using a service. A rating of a store may indicate a review rating of a user ordering a menu item through the store. A store-delivery time may indicate a time period for completing a delivery of a menu item when the store recognizes an order.

For example, store display priority for a first item category may be determined based on first priority in a high conversion rate order. As an example, with respect to a first store and a second store included in one or more stores, when the conversion rate of the first store is higher than the conversion rate of the second store, the first store may have One of the store display priorities higher than the store display priority of the second store. Additionally, based on these store display priorities, the first store may be displayed above the second store on a store search page provided in response to the user's input of the first keyword.

For example, where the first priority in order of high conversion rate is equal, the store display priority of the first item category may be determined based on the second priority in order of high rating. As an example, with respect to a first store and a third store included in one or more stores, when the conversion rate of the first store and the conversion rate of the third store are determined to have the same first priority If it is within one of the ranges, the second priority in the order of the highest rating can be additionally considered. When one of the ratings of the first store is higher than one of the ratings of the third store, the first store may have a store display priority higher than that of the third store. In this case, based on these store display priorities, the first store may be displayed above the third store on the store search page provided in response to the user's input of the first keyword.

For example, a store display for a first item category may be determined based on a third priority in a short delivery time order, where the first priority in order of high conversion rate and the second priority in order of high ratings are equal. priority. As an example, with respect to a first store and a fourth store included in one or more stores, when the conversion rate of the first store and the conversion rate of the fourth store are determined to have the same first priority , and when the rating of the first store and one of the ratings of the fourth store are within one of the ranges judged to have the same second priority, a third priority in order of short delivery time may additionally be considered. When a delivery time of the first store is shorter than a delivery time of the fourth store, the first store may have a store display priority higher than that of the fourth store. In this case, based on these store display priorities, the first store may be displayed above the fourth store on a store search page provided in response to the user's input of the first keyword.

For example, when there are stores that are all equal in first priority in order of high conversion rate, second priority in order of high rating, and third priority in order of short delivery time, the user's perception of the corresponding Order history for items sold in the store. That is, among one or more stores, the first store and A fifth store, when a user's order history for an item corresponding to the first store is longer than a user's order history for an item corresponding to the fifth store, the first store may respond to the user The store search page provided by the input of the first keyword is displayed above the fifth store.

Since the user may select an item with a relatively long order history instead of an item with a relatively short order history, a store corresponding to the item with the relatively long order history may be displayed upward. Thus, determining a store display order on a store search page based on the user's order history may indicate that the provided store search page corresponds to a page personalized for the user.

For example, the third priority in order of short delivery time may be determined based on the operation of the server device 100 identifying a store delivery time as described with reference to FIGS. 5 and 6 .

FIG. 5 is a diagram illustrating a method of determining a store delivery time by the server device 100 according to various exemplary embodiments.

According to an operation of the server device 100 shown in FIG. 5 , a delivery time of a store can be determined based on an average delivery time calculated for a plurality of delivery orders placed to the store during a predetermined period of time. That is, for a first store among one or more stores included in a first store sub-list corresponding to a first keyword, the server device 100 may be configured in operation 501 for determining the first store A first time period of a delivery time, a plurality of first delivery orders placed to the first store during the first time period are identified in operation 503, and the first delivery orders are calculated for the plurality of first delivery orders in operation 505 A first average delivery time is determined as the delivery time of the first store.

As shown in FIG. 5 , in a case where a third priority in a short delivery time order is determined based on the average delivery time of the store, when a delivery person inputs delivery completion information while completing the delivery, it is possible to correctly A delivery time is identified. However, when the delivery person inputs the delivery completion information after completing the delivery, the delivery time can be recognized as a delay time even though the actual delivery has been completed quickly.

To prevent this, the server device 100 may identify a second average delivery time of the store within a second time period preceding the first time period and determine the difference between the second average delivery time and a scheduled delivery order placed during the first time period. Whether a difference between delivery times is less than or equal to a threshold. When the difference is greater than the threshold value, the server device 100 may perform an operation of excluding the scheduled delivery order from the plurality of first delivery orders for calculating the average delivery time as described with reference to FIG. 6 .

FIG. 6 is a diagram illustrating a method of excluding a scheduled delivery order from a plurality of delivery orders used for calculating an average delivery time by the server device 100 according to various exemplary embodiments.

According to an operation of the server device 100 shown in FIG. 6 , in operation 601, the server device 100 may identify an order for a first store issued during a second time period before the first time period set according to operation 501. A second average delivery time is calculated for the plurality of second delivery orders. In this example, in operation 603, regarding a predetermined first delivery order included in the plurality of first delivery orders for which the server device 100 determines the first average delivery time according to operation 505, when the first When the first delivery time identified by the delivery order is less than the second average delivery time, the server device 100 may confirm that the identified first delivery time corresponds to a normal delivery time and therefore, determine that the identified first delivery time is used One of the delivery times for the first delivered order in calculating the first average delivery time.

When the first delivery time identified for the first delivery order is greater than the second average delivery time, the server device 100 may compare a difference between the identified first delivery time and the second average delivery time in operation 605 with a Threshold time value. In operation 607, when the difference is less than the threshold time value, the server device 100 may confirm that the identified first delivery time corresponds to a normal delivery time and therefore, determine the identified first delivery time as being used for A delivery time of the first delivery order for which the first average delivery time is calculated. In contrast, in operation 609, when the difference is greater than the threshold time value, the server device 100 may confirm that the identified first delivery time does not correspond to the normal delivery time and therefore, from the complex number used to calculate the first average delivery time first delivery orders exclude first delivery orders.

In addition, in a viewpoint similar to that of FIG. 6 , regarding one of the plurality of first delivery orders included in the plurality of first delivery orders for which the server device 100 determines the first average delivery time according to operation 505, when the first When the delivery order is automatically processed as complete after a predetermined time elapses instead of the delivery completion information input by the courier who carried out the first delivery order, the server device 100 can select from a plurality of times for calculating the average delivery time. A delivery order excludes the first delivery order.

Thus, while the delivery person is required to enter delivery completion information once the delivery is complete, the delivery may be automatically processed as complete in the service due to the passage of a threshold time. In this case, even though the actual delivery has been completed quickly, the delivery time can still be identified as a critical time. To prevent this, this delivery order can be excluded from the plurality of first delivery orders used to calculate the average delivery time, so that the store's average delivery time is calculated with increased accuracy.

The delivery time of the store determined based on the above example of FIG. 5 and FIG. 6 may be considered to determine the third priority in order of short delivery time among the store display priorities.

For example, when selecting a filter option from one or more filter options displayed in a second area included in an item classification page provided by the server device 100 according to operation 305, a user applies When an input of a first keyword included in a first keyword list is selected, and when the server device 100 acquires the input, a shop search page provided by the server device 100 in response to the input may correspond to Apply one of the filter options to the store search page. Also, in this case, one or more stores corresponding to the first keyword included in the store search page may include selecting a store based on a filter option. Therefore, when an input of a keyword is applied when a filter option is selected on the article classification page, the server device 100 can also apply the selected filter option and provide the user with information about a store filtered according to the selected filter option. The store search page of the information.

For example, a keyword included in the first keyword list included in the second area included in the item classification page provided by the server device 100 according to operation 305 may be displayed in the second keyword list based on a keyword display priority. in the area. That is, a priority for displaying keywords included in the first keyword list in the second area may be considered, and keywords included in the first keyword list may be displayed in the second area based on the priority . For example, a keyword with a higher keyword display priority can be displayed from a left side of a screen.

The keyword display priority may be determined based on information on a conversion rate of keywords included in the first keyword list. The higher the conversion rate of each keyword, the higher the keyword display priority. In this example, an average conversion rate corresponding to an average purchase rate of visitors to one or more stores included in a second store sublist corresponding to the second keyword may be determined based on an average conversion rate for the store included in the second keyword. Information about the conversion rate of one of the second keywords in the first keyword list.

For example, the first keyword list and one or more filter options displayed in the second area included in the item classification page provided by the server device 100 according to operation 305 may correspond to The information displayed by the scroll input in the field. For example, a user may identify one or more filter options and the first keyword list by applying a horizontal scroll input to the second area.

For example, the first shop list displayed in the third area included in the item category page provided by the server device 100 according to operation 305 may include a list configured based on where an input of the user on the first item category is obtained and An instance of providing an item category page in response to the input is for the store displayed for the item category page. Thus, a store other than the one included in a page provided when the first item category identified through a different route in the service may be included in the first store listing and displayed on the item category page. For example, the stores displayed on a store search page provided upon obtaining a search input having text corresponding to the first item category as a search word may be different from those contained in the store provided by the server device 100 according to operation 305. Stores in the first store list in the third area included in the item category page.

For example, the item classification page provided by the server device 100 according to operation 305 may be a page provided by applying various exemplary embodiments described above.

Apparently, several pieces of information associated with an item classification page provided by the server device 100 according to the above-mentioned exemplary embodiment performing the operations of FIG. 3 to FIG. 6 can be provided in various forms through combinations thereof.

7 to 9 are diagrams illustrating examples of user interface (UI)/user experience (UX) for providing an item classification page according to various exemplary embodiments. For example, the examples of FIGS. 7-9 may be UI/UX related to the user device 200 according to the exemplary embodiment described with reference to FIGS. 3-6 . The exemplary embodiments described with reference to the accompanying drawings may be implemented based on the operation of the server device 100 described with reference to FIGS. 3 to 6 .

Specifically, the below-mentioned exemplary embodiments of the UI/UX of the user device 200 may be implemented in the following manner: the user device 200 receives input information from a user and transmits the input information to the server device 100 , the server device 100 provides information corresponding to the input information to the user device 200 based on the operations described with reference to FIGS. 3 to 6 , and then the user device 200 outputs the received information. However, the example embodiments described below in connection with UI/UX are not limited thereto and may be implemented in any form that can implement the example embodiments of UI/UX.

FIG. 7 is a diagram illustrating an example of an item classification page output by the user device 200 based on the operation of the server device 100 according to various exemplary embodiments.

Referring to FIG. 7 , an item category page output by the user device 200 may correspond to output in response to an input of selecting an item category "Korean cuisine" from an item category list displayed on an initial page of a service. one page. This can also be seen from the item category page of FIG. 7 , where a service-related item category list is displayed in a first area 701 and is set to indicate that the item category "Korean Cuisine" is selected from the display information of the item category list.

In the second area 703 of the article classification page in FIG. 7 , one or more filter options for filtering each store and a keyword list of article classification "Korean cuisine" can be displayed. Here, the keyword list of the item category "Korean cuisine" may include a keyword corresponding to one of the popular menu items having high sales in the item category "Korean cuisine".

In one third area 705 of the item category page of FIG. 7, a store list including information about a store corresponding to the item category "Korean Cuisine" may be displayed. The information about each store included in the store list displayed in the third area 705 may include representative store image information and representative menu item image information of each store, name information of each store, Evaluation information of each store, information about the distance between a user and each store, information about discount coupons provided to a user of each store in the service, and/or information about charging users Information on delivery charges and estimated delivery times for each store. When a first filter option is selected from one or more filter options displayed in the second area 703, the list of stores displayed in the third area 705 may include a store filtered based on the first filter option.

FIG. 8 is a diagram illustrating another example of outputting an article classification page by the user device 200 based on the operation of the server device 100 according to various exemplary embodiments.

In a first area 801 of the item category page in FIG. 8 , an item category list related to a service can be displayed, and display information indicating that an item category "Korean cuisine" is selected from the item category list can be set.

In one of the second areas 803 of the item classification page in FIG. 8 , one or more filter options and a keyword of the item category “Korean cuisine” for filtering stores corresponding to the item category “Korean cuisine” can be displayed. list. In this example, unlike the second area 703 of the item category page of FIG. 7 in which multiple filter options and a keyword are displayed, it can be seen that the remaining keywords are displayed by a user's horizontal scrolling input. That is, the second area 803 of the item classification page of FIG. 8 displays information different from the information displayed in the second area 703 of the item classification page of FIG. 7 in response to the user's scrolling input. As shown in the second area 803 of the item category page of FIG. 8 and the second area 703 of the item category page of FIG. 7 , one or more filter options and keyword lists may be displayed in line from the left. In this instance, the keyword list may be displayed based on a keyword display priority according to the above-described exemplary embodiment.

In a third area 805 of the item category page of FIG. 8 , a store list including information about a store corresponding to the item category "Korean Cuisine" may be displayed. Information about each store included in the store list displayed in the third area 805 may include various information as shown in the third area 705 of the article classification page of FIG. 7 .

FIG. 9 is a diagram illustrating an example of outputting a store search page corresponding to a keyword by the user device 200 based on an operation of the server device 100 according to various exemplary embodiments.

Referring to FIG. 9, when a filter option "discount coupon" is selected from one or more filter options displayed in the second area 703 or 803 shown in FIG. 7 or FIG. The store search page may correspond to a page provided in response to an input applied to a keyword "cold noodles" by a user. This can also be seen from the store search page of Figure 9, where the keyword "cold noodles" is set as a search word in a first field 901 and the filter option "discount coupon" is selected in a second field 903 .

In one of the third areas 905 of the store search page of FIG. 9 , information about one or more stores included in a store sub-list corresponding to the keyword "cold noodles" may be displayed. According to the exemplary embodiment described above, the one or more stores displayed in the third area 905 may include a store in which an item corresponding to the keyword "cold noodles" is sold or a store with an item containing the keyword "cold noodles" A store by name, and can be displayed on the store search page based on a store display priority. Information about each store included in one or more stores displayed in the third area 905 may include various information as shown in the third area 705 of the item classification page of FIG. 7 .

The UI/UX of the user device 200 described with reference to FIGS. 7 to 9 and the operations of the user device 200 may be performed in association with the operations of the server device 100 described with reference to FIGS. 3 to 6 . The examples of UI/UX of FIGS. 7-9 are merely examples for implementing the invention. Example embodiments of the invention are not limited to the examples of UI/UX of FIGS. 7-9 and are applicable to any form in which example embodiments of the invention can be implemented.

The exemplary embodiments of the present invention disclosed in the specification and drawings are only specific examples disclosed to easily explain the technical content of the present invention and further promote the overall understanding of the present invention, and are not intended to limit the scope of the present invention. That is, those skilled in the art will understand that other changes based on the technical idea of the present invention can be made. In addition, the respective exemplary embodiments described above may be implemented in combination with each other as desired. For example, all exemplary embodiments of the invention may be implemented in conjunction with a system.

In addition, the method performed by the system or the like according to the present invention can be implemented in the form of program instructions that can be executed by various computer devices and recorded on a computer-readable medium.

As described above, from a specific point of view, various exemplary embodiments of the present invention can be implemented in a computer-readable recording medium using computer-readable codes. A computer readable recording medium is any data storage device that can store data that can be read by a computer system. Examples of the computer readable recording medium may include a read only memory (ROM), a random access memory (RAM), compact disc read only memory (CD-ROM), magnetic tape, floppy disc, optical data storage device, and carrier wave (such as data transmission via the Internet). In addition, the computer-readable recording medium can be distributed throughout a network-connected computer system. Thus, the computer readable code is stored and executed in a distributed fashion. In addition, the functional programs, codes, and code segments for implementing various exemplary embodiments of the present invention can be easily interpreted by those skilled in the field to which the present invention is applied.

Furthermore, it will be appreciated that the apparatuses and methods according to the various exemplary embodiments of the present invention are implemented in the form of hardware, software or a combination of hardware and software. The software may be stored in a volatile or non-volatile storage device such as a storage device such as a ROM or a memory such as a RAM, a memory chip, a device or an integrated circuit or such as a in an optical or magnetic recording storage medium or a machine (for example, a computer) readable storage medium (such as a compact disc (CD), a digital versatile disc (DVD), a magnetic disc or a magnetic tape) without reference to a Swappable or rewritable functions. It will be appreciated that methods according to exemplary embodiments of the present invention may be implemented by a computer comprising a controller and a memory, by means comprising such a memory or computer, or the like. The memory system may be an example of a storage medium suitable for storage by a machine readable by a program or programs including instructions for implementing an exemplary embodiment of the invention or storing a program.

Therefore, the present invention covers: a program, which includes codes for implementing an apparatus or method defined in the patent scope of this specification; and a machine (a computer or similar) readable storage medium, which stores This program. In addition, such a program may be electronically transmitted through any medium, such as a communication signal transmitted over a wired or wireless connection, and the present invention may suitably cover things equivalent thereto.

Although various exemplary embodiments of the present invention have been described above, the exemplary embodiments of the present invention disclosed in the specification and drawings are only disclosed to easily explain the technical content of the present invention and further promote the development of the present invention. Specific examples for general understanding and are not intended to limit the scope of the invention. Furthermore, the above-described exemplary embodiments of the present invention are examples only, and it will be apparent to those skilled in the art that other changes and exemplary embodiments equivalent thereto can be made. Therefore, the true technical scope of the present invention should be defined by the scope of the following invention claims.

100: server device 200: user device 210: Input/Output Section 220: Communication part 230: Storage 240: Processor/hardware processor 301: Operation 303: Operation 305: Operation 401: Action 403: Action 405: Operation 501: Operation 503: Operation 505: Operation 601: Operation 603: Operation 605: Operation 607: Operation 609: Operation 701: First Area 703: Second Area 705: Third Area 801: First Area 803: Second Area 805: Third Area 901: First Area 903: Second Area 905: Third Area

FIG. 1 is a diagram illustrating a page providing system for implementing an operation method of an electronic device providing an item classification page according to various exemplary embodiments. FIG. 2 is a diagram illustrating configurations of a server device and a user device according to various exemplary embodiments. FIG. 3 is a diagram illustrating an operation method of the server device 100 for providing an item classification page according to various exemplary embodiments. FIG. 4 is a diagram illustrating a method of providing a store search page by the server device 100 in response to an input of a keyword displayed on an item classification page according to various exemplary embodiments. FIG. 5 is a diagram illustrating a method of determining a store delivery time by the server device 100 according to various exemplary embodiments. FIG. 6 is a diagram illustrating a method of excluding a scheduled delivery order from a plurality of delivery orders used for calculating an average delivery time by the server device 100 according to various exemplary embodiments. FIG. 7 is a diagram illustrating an example of an item classification page output by the user device 200 based on the operation of the server device 100 according to various exemplary embodiments. FIG. 8 is a diagram illustrating another example of outputting an article classification page by the user device 200 based on the operation of the server device 100 according to various exemplary embodiments. FIG. 9 is a diagram illustrating an example of outputting a store search page corresponding to a keyword by the user device 200 based on an operation of the server device 100 according to various exemplary embodiments.

301: Operation

303: Operation

305: Operation

Claims (20)

A method for providing an item category page in an electronic device, the method comprising: obtaining a first input from a user of a first category of items in a list of categories of items related to a delivery brokerage service provided by the electronic device; identifying, in response to the first input, information about a first keyword list of the first item category; and Provide an item category page, the item category page includes a first area displaying the item category list, displaying the first keyword list and one or more filter options for filtering stores displayed in a store list A second area, and a third area displaying a first store list including information about a store corresponding to the first item category. The method of claim 1, wherein information indicating that the first item category is selected from the item category list is set in the first area. The method of claim 1, further comprising: obtaining a second input from the user corresponding to a second item category included in the item category list in the first area; In response to the second input, configuring the second region to display the one or more filter options and a second keyword list for the second item category; and In response to the second input, the third area is configured to display a second store list including information about a store corresponding to the second item category. The method of claim 1, further comprising: obtaining a third input by the user corresponding to a first keyword in the first keyword list contained in the second area; and In response to the third input, a store search page is provided that includes information about one or more stores included in a first store sublist corresponding to the first keyword. The method of claim 4, wherein the one or more stores include a store in which at least one item corresponding to the first keyword is sold or a store having a store name corresponding to the first keyword. The method of claim 4, wherein the one or more stores are displayed on the store search page based on a store display priority of the first item category. The method of claim 6, wherein based on a first priority related to a conversion rate corresponding to a purchase rate of visitors to the one or more stores, one related to a rating of the one or more stores The store display priority is determined by a second priority and a third priority related to a delivery time of the one or more stores. The method of claim 7, wherein the store display priority is determined based on the first priority in a high conversion rate order, and When the conversion rate of a first store is higher than that of a second store, the first store is displayed above the second store on the store search page, the first store and the second store are included in the one or more stores. The method of claim 8, wherein the store display priority is determined based on the second priority in a high ranking order in a case where the first priority is equal, and When a rating of the first store is higher than a rating of a third store, the first store is displayed above the third store on the store search page, and the first store and the third store Priorities are equal among the one or more stores. The method of claim 9, wherein in a case where one of the first priority and the second priority are equal, the store display priority is determined based on the third priority in a short delivery time order, and When the delivery time of the first store is less than the delivery time of a fourth store, the first store is displayed above the fourth store on the store search page, and the first store and the fourth store of the fourth store A priority and the second priority are equal among the one or more stores. The method of claim 10, wherein when the user's order history for an item corresponding to the first store is longer than the user's order history for an item corresponding to a fifth store, the first The store is displayed above the fifth store on the store search page, and all of the first priority, the second priority, and the third priority of the first store and the fifth store are in the one or more stores among equal. The method as claimed in item 10, further comprising: setting a first time period for determining a delivery time at the first store; identifying a plurality of first delivery orders placed with the first store during the first time period; and A first average delivery time calculated for the plurality of first delivery orders is determined as the delivery time of the first store. The method of claim 12, further comprising: For a first delivery order included in the plurality of first delivery orders, identifying a second time period calculated for a plurality of second delivery orders placed to the first store during a second time period preceding the first time period average delivery time; When a first delivery time identified for the first delivery order is less than the second average delivery time, determining the identified first delivery time as the first delivery order used to calculate the first average delivery time - delivery time; comparing a difference between the identified first delivery time and the second average delivery time to a threshold time value when the identified first delivery time is greater than the second average delivery time; determining the identified first delivery time as the delivery time of the first delivery order used to calculate the first average delivery time when the difference is less than the threshold time value; and When the difference is greater than the threshold time value, the first delivery order is excluded from the plurality of first delivery orders for calculating the first average delivery time. The method of claim 4, wherein when a first filter option is selected from the one or more filter options in the second area and the third input is obtained, the store search page corresponds to where the first filter option is applied. A store search page for one of the filter options, and the one or more stores include a store selected based on the first filter option. The method as claimed in claim 1, wherein the first keyword list includes keywords determined to correspond to the first item category among all popular keywords identified for a plurality of item categories included in the item category list a part of. The method of claim 15, wherein all of the popular keywords are identified for a plurality of users on the service, and The plurality of users is determined based on a characteristic of the user. The method of claim 1, wherein a keyword included in the first keyword list is displayed in the second area based on a keyword display priority, and The keyword display priority is determined based on information about a conversion rate of the keyword included in the first keyword list. The method of claim 17, wherein the setting is based on an average conversion rate corresponding to an average purchase rate of visitors to one or more stores included in a second store sublist corresponding to the second keyword. Information about the conversion rate of a second keyword included in the first keyword list. The method of claim 1, wherein the one or more filter options and the first keyword list are displayed based on a scrolling input by the user in the second area. An electronic device for providing an article classification page, the electronic device includes: a processor; and one or more memories in which one or more instructions are stored, Wherein, when executed, the one or more instructions control the processor to perform: obtaining a first input from a user of a first category of items in a list of categories of items related to a delivery brokerage service provided by the electronic device; identifying, in response to the first input, information about a first keyword list of the first item category; and Provide an item category page, the item category page includes a first area displaying the item category list, displaying the first keyword list and one or more filter options for filtering stores displayed in a store list A second area, and a third area displaying a first store list including information about a store corresponding to the first item category.