TW202207129A - Financial commodity sales system and financial commodity recommendation method recommend financial commodities purchased by the most customers and having good benefit growth to sales - Google Patents

Abstract

A financial commodity sales system includes a terminal electronic device and a management server. The management server stores a plurality of purchase times respectively indicating the total number of times for a plurality of financial products selected and purchased by a plurality of customers, and a plurality of commodity investment benefits that respectively indicate the benefits of the financial commodities at a recent predetermined period. The management server sorts a plurality of commodity options respectively related to the financial commodities to generate a sorting content for the terminal electronic device to display the commodity options. The management server is configured to prioritize the sorting of commodity options related to the financial commodities in which the benefits within the recent predetermined period achieve a predetermined benefit threshold and the total number of times selected and purchased by these customers is the top n according to the number of purchased times and the commodity investment benefits.

Description

Financial product sales system and financial product recommendation method

The present invention relates to a sales system, in particular to a financial commodity sales system. The present invention also relates to a financial product recommendation method.

The current financial commodity sales system allows insurance salesmen to help customers select investment commodities and purchase them online by operating, for example, a tablet computer. It's just that there are many financial commodity items, and how to assist the salesman in recommending good financial commodities to customers is the subject to be further discussed in the present invention.

Therefore, the purpose of the present invention is to provide a financial commodity sales system.

Another object of the present invention is to provide a financial product recommendation method.

Therefore, the financial commodity sales system of the present invention includes a terminal electronic device and a management server. The management server is electrically connected to the terminal electronic device, and stores a plurality of times of purchase, which respectively indicate the total times of purchases of a plurality of financial products by a plurality of customers, and respectively indicate the latest reservation of the financial products. Multiple Commodity Investment Benefit of Benefit Over the Period.

The terminal electronic device transmits a commodity option request to the management server.

After receiving the commodity option request, the management server sorts a plurality of commodity options respectively related to the financial commodities to generate a ranking content, wherein the management server is based on the times of purchases and the commodities Investment benefit, the benefit in the most recent predetermined period reaches a predetermined benefit threshold and the total number of purchases by the customers is the top n of the product option related to the financial product or the financial product related to the financial product. Item options are sorted in advance.

The management server transmits the commodity options and the sorting content to the terminal electronic device.

The terminal electronic device displays the commodity options according to the sorting content.

In some implementation aspects, the terminal electronic device is operated by a salesperson, and the management server also stores a sales statistics data related to the salesperson, and the sales statistics data includes a plurality of sales statistics related to the financial products respectively. The number of times of selling is indicated, and each number of times of selling indicates the cumulative number of times that the salesperson has sold the related financial product.

When generating the sorting content, the management server further advances the sorting of the commodity options related to the top m financial commodities sold by the salesman according to the selling times of the sales statistics.

In some implementation aspects, the management server also stores a plurality of self-labeling data respectively related to some of the financial products.

When generating the sorting content, the management server also advances the sorting of the product options related to the financial products related to the self-marking data according to the self-marking data.

In some implementation aspects, when the management server generates the ranking content, the benefit of arranging the product options related to the financial products related to the self-labeling data in the most recent predetermined period reaches the predetermined period The benefit threshold and the total number of purchases by these customers are the top n product options related to the financial product or the product options related to the financial product.

In some implementation aspects, when the terminal electronic device receives a labeling instruction related to one of the commodity options, the terminal electronic device adjusts the sorting content and displays the commodity options according to the adjusted sorting content , wherein the terminal electronic device advances the sorting of the commodity options related to the added labeling instruction.

The terminal electronic device transmits an annotation data generation request to the management server, and the annotation data generation request is related to the commodity option related to the addition annotation instruction.

The management server adds a self-marking data related to the financial product related to the financial option related to the marking data generating request after receiving the marking data generating request.

In some implementation aspects, when the terminal electronic device receives a matching designation command related to one of the commodity options and including a designated ratio value, the terminal electronic device adjusts the sorting content according to the matching designation command and display the commodity options according to the adjusted sorting content, wherein the terminal electronic device advances the sorting of the commodity options related to the matching designation instruction.

In some implementation aspects, when the terminal electronic device adjusts the sorting content according to the matching ratio designation instruction, the product option related to the one with the higher designated ratio value is ranked higher than the one related to the one with the lower designated ratio value. The item option front.

The financial product recommendation method of the present invention is implemented by a financial product sales system, the financial product sales system includes a terminal electronic device and a management server, the management server is electrically connected to the terminal electronic device, and stores a separate indication Multiple purchase times of the total number of times multiple financial products are purchased by multiple customers, and multiple product investment benefits respectively indicating the benefits of the financial products in the last predetermined period, the method includes: the terminal electronic The device sends a commodity option request to the management server; after receiving the commodity option request, the management server sorts the commodity options respectively related to the financial commodities to generate a ranking content, wherein the management server According to the number of purchases and the investment benefits of these commodities, the device will determine the financial products related to the financial products whose benefits in the most recent predetermined period have reached a predetermined benefit threshold and the total number of purchases by these customers is the top n. Commodity options or the commodity options related to the financial instruments are ranked in advance; the management server transmits the commodity options and the ranking content to the terminal electronic device; and the terminal electronic device displays the commodity options according to the ranking content Commodity options.

The effect of the present invention lies in: when the management server generates the sorting content, the benefit in the most recent predetermined period reaches the predetermined benefit threshold and is selected by the customers according to the number of times of being purchased and the investment benefit of the product. The total number of purchases is the commodity option related to the financial commodity in the top n or the commodity options related to the financial commodity are ranked in advance, so as to recommend to the salesman those commodities that are purchased by the most customers and have a good benefit growth. Financial products, so as to help the salesman recommend to customers the financial products that are purchased by the most customers and have good benefits, and furthermore, by using the product options related to the top m financial products sold by the salesperson the most The advance order of the clerk can facilitate the salesman to choose the financial products that are often sold. In addition, by the advance order of the product options related to the financial products related to the self-labeled data, it can be convenient for the salesperson to choose. Self-labeled financial products.

Before the present invention is described in detail, it should be noted that in the following description, similar elements are designated by the same reference numerals.

Referring to FIG. 1 , an embodiment of a financial product sales system 100 of the present invention includes a terminal electronic device 1 and a management server 2 .

In this embodiment, the terminal electronic device 1 is operated by a salesman, but it is not limited thereto. The terminal electronic device 1 is, for example, a tablet computer, but not limited thereto, the terminal electronic device 1 can also be, for example, a smart phone, a desktop computer or a laptop computer.

The management server 2 is electrically connected to the terminal electronic device 1 via a communication network, and stores a plurality of times of purchase, which respectively indicate the total times of purchases of a plurality of financial products (such as investment products) by a plurality of customers, A plurality of commodity investment benefits that respectively indicate the benefits of these financial commodities in the most recent predetermined period (for example, within the last six months), a sales statistics related to the salesperson, and a number of which are respectively related to these financial commodities. user's self-labeling data. The sales statistics include a plurality of times of sales related to the financial products, each of which indicates the cumulative number of times the salesperson sold the related financial products.

Referring to FIG. 1 and FIG. 2 , the steps of a product option providing program executed by the financial product sales system 100 are described below. First, as shown in step S01 , the terminal electronic device 1 transmits a commodity option request to the management server 2 . For example, the terminal electronic device 1 displays a “select target” button. When the salesperson clicks the “select target” button, the terminal electronic device 1 transmits the commodity option request to the management server 2 .

Next, as shown in step S02, after receiving the commodity option request, the management server 2 sorts the commodity options respectively related to the financial commodities to generate a sorting content. The manner in which the management server 2 sorts the commodity options will be described in more detail below.

When sorting the commodity options, the management server 2 will, according to the number of times of purchase and the investment benefits of the commodities, reach a predetermined benefit threshold (for example, the benefit increases by 10%) in the most recent predetermined period, and be selected by the management server 2. Wait for the total number of purchases by customers to be the top n (n is a natural number, such as 5) the product options related to the financial product or the product options related to the financial products are sorted in advance.

Furthermore, when sorting the commodity options, the management server 2 also selects the top m names (m is a natural number, such as 5) with the most number of sales by the salesperson according to the number of sales in the sales statistics. ) in advance of the ordering of those commodity options related to financial commodities.

In addition, when sorting the product options, the management server 2 also advances the sorting of the product options related to the financial products related to the self-marking data according to the self-marking data.

In this embodiment, when the management server 2 generates the sorting content, the benefit of arranging the commodity options related to the financial commodities related to the self-labeling data in the most recent predetermined period reaches the predetermined period The benefit threshold and the total number of purchases by these customers are the top n product options related to the financial product or the product options related to the financial product.

Next, as shown in step S03 , the management server 2 transmits the commodity options and the sorting content to the terminal electronic device 1 .

Next, as shown in step S04 , the terminal electronic device 1 displays the commodity options according to the sorting content (as shown in FIG. 3 ). In this embodiment, the terminal electronic device 1 will also select the product option related to the financial product whose benefit in the most recent predetermined period has reached the predetermined benefit threshold and the total number of times purchased by the customers is the top n. Or the product options related to the financial products are marked with a first icon (such as a green heart), in addition, the terminal electronic device 1 will also mark the self-marking data related to the financial products related to the financial products. Product options are marked with a second icon (eg a red heart).

By making the benefit in the most recent predetermined period reach the predetermined benefit threshold and the total number of purchases by the customers is the top n of the product option related to the financial product or the product related to the financial product The options are sorted in advance, and the first icon is marked, so as to recommend the financial products that are purchased by the most customers and have good benefits to the salesman.

By advancing the order of the commodity options related to the top m financial commodities that are most frequently sold by the operator, it is convenient for the operator to select the financial commodities that are frequently sold.

By pre-ordering the product options related to the financial products related to the self-labeling data in advance, and marking the second icon, it is convenient for the salesperson to select the financial products that have been self-labeled.

Referring to FIG. 1 and FIG. 4 , the steps of a self-labeling program executed by the financial product sales system 100 are described below. First, as shown in step S11 , the terminal electronic device 1 receives an add labeling instruction related to one of the commodity options input by the salesman. For example, when the salesperson clicks the icon of a hollow heart or an icon of a green heart, the terminal electronic device 1 receives the instruction for adding labeling.

Next, as shown in step S12, when the terminal electronic device 1 receives the instruction for adding labeling related to one of the commodity options input by the salesperson, the terminal electronic device 1 adjusts the sorting content and adjusts the sorting content according to the adjusted The sorting content of , displays those product options. When the terminal electronic device 1 adjusts the sorting content, the sorting of the commodity options related to the labeling instruction is advanced. In this embodiment, the terminal electronic device 1 also marks the second icon (red heart) on the commodity option related to the labeling instruction.

Next, as shown in step S13, the terminal electronic device 1 transmits an annotation data generation request to the management server 2, and the annotation data generation request is related to the commodity option related to the addition annotation instruction.

Next, as shown in step S14, after receiving the marked data generation request, the management server 2 adds a self-marked data related to the financial product related to the financial option related to the marked data generation request.

Referring to FIG. 1 , FIG. 5 and FIG. 6 , the following describes the steps of a matching designation program executed by the financial product sales system 100 . First, as shown in step S21 , the terminal electronic device 1 receives a proportion specifying instruction input by the salesperson and related to one of the commodity options and including a specified proportion value (eg, 40%). For example, when the salesperson inputs the specified ratio value in the field marked "ratio", the terminal electronic device 1 receives the ratio designation command.

Next, as shown in step S22 , when the terminal electronic device 1 receives the matching designation command related to one of the commodity options and including the designated ratio value, the terminal electronic device 1 adjusts according to the matching designation command The sorting content is displayed and the commodity options are displayed according to the adjusted sorting content. When the terminal electronic device 1 adjusts the sorting content, the sorting of the commodity options related to the matching specified instruction is advanced, and the commodity options related to the specified ratio with a higher value (for example, 40%) are ranked in the Specify the lower value of the percentage (for example, 20%) in front of this item option. It should be added that when the specified ratio values are the same (for example, both are 40%), the product options marked with the red heart icon will be ranked first. In this embodiment, the commodity option set with the specified ratio value by the salesperson will be topped.

To sum up, the financial product sales system 100 of the present invention uses the management server 2 to achieve the predetermined benefit based on the number of times of purchases and the product investment benefits when generating the ranking content. threshold and the total number of purchases by these customers is the top n of the product options related to the financial product or the order of the product options related to the financial product in advance, so as to recommend the salesperson to the most customers to buy And the financial products with good benefit growth, so as to help the salesman recommend the financial products that are purchased by the most customers and with good benefit growth to the customers, and furthermore, the top m financial products sold by the salesperson with the most times will be The advance ordering of the related commodity options can facilitate the salesperson to select frequently sold financial products. In addition, the ordering of the commodity options related to the financial products related to the self-labeling data can be advanced in advance. , which can facilitate the clerk to choose the financial products marked by himself, so the purpose of the present invention can indeed be achieved.

However, the above are only examples of the present invention, and should not limit the scope of implementation of the present invention. Any simple equivalent changes and modifications made according to the scope of the patent application of the present invention and the contents of the patent specification are still included in the scope of the present invention. within the scope of the invention patent.

100: Financial commodity sales system 1: Terminal electronic device 2: Manage the server S01~S04: Steps S11~S14: Steps S21~S22: Steps

Other features and effects of the present invention will be clearly presented in the embodiments with reference to the drawings, wherein: 1 is a schematic diagram of a hardware connection relationship of an embodiment of the financial commodity sales system of the present invention; FIG. 2 is a flow chart of this embodiment, illustrating a commodity option providing procedure; 3 is a schematic diagram of an interface of this embodiment; 4 is another flow chart of this embodiment, illustrating a self-labeling procedure; Figure 5 is yet another flow chart of this embodiment, illustrating a proportion specifying procedure; and FIG. 6 is another interface schematic diagram of the embodiment.

100: Financial commodity sales system

1: Terminal electronic device

2: Manage the server

Claims (14)

A financial commodity sales system, including: a terminal electronic device; and a management server, electrically connected to the terminal electronic device, and storing a plurality of times of purchases, which respectively indicate the total times of purchases of a plurality of financial products by a plurality of customers, and respectively indicate the most recent times of the financial products Multiple commodity investment benefits for benefits over a predetermined period; The terminal electronic device sends a commodity option request to the management server; After receiving the commodity option request, the management server sorts a plurality of commodity options respectively related to the financial commodities to generate a ranking content, wherein the management server is based on the times of purchases and the commodities Investment benefit, the benefit in the most recent predetermined period reaches a predetermined benefit threshold and the total number of purchases by the customers is the top n of the product option related to the financial product or the financial product related to the financial product. The sorting of commodity options is advanced; the management server transmits the commodity options and the ranking content to the terminal electronic device; The terminal electronic device displays the commodity options according to the sorting content. The financial commodity sales system according to claim 1, wherein the terminal electronic device is operated by a salesperson, and the management server further stores a sales statistical data related to the salesperson, and the sales statistical data includes a plurality of respectively related sales statistics. For the number of sales of these financial products, each number of sales indicates the cumulative number of times the salesperson has sold the relevant financial product; When generating the sorting content, the management server further advances the sorting of the commodity options related to the top m financial commodities sold by the salesman according to the selling times of the sales statistics. The financial product sales system according to claim 1, wherein the management server further stores a plurality of self-labeling data respectively related to some of the financial products; When generating the sorting content, the management server also advances the sorting of the product options related to the financial products related to the self-marking data according to the self-marking data. The financial product sales system according to claim 3, wherein when generating the sorting content, the management server ranks the product options related to the financial products related to the self-labeling data in the most recent reservation The benefit during the period reaches the predetermined benefit threshold and the total number of purchases by the customers is the front of the product option related to the financial product in the top n or the product option related to the financial product. The financial commodity sales system according to claim 3, wherein, when the terminal electronic device receives an add labeling instruction related to one of the commodity options, the terminal electronic device adjusts the sorting content and adjusts the sorting content according to the adjusted The sorting content displays the commodity options, wherein the terminal electronic device advances the sorting of the commodity options related to the labeling instruction; The terminal electronic device transmits an annotation data generation request to the management server, and the annotation data generation request is related to the commodity option related to the addition annotation instruction; The management server adds a self-marking data related to the financial product related to the financial option related to the marking data generating request after receiving the marking data generating request. The financial commodity sales system according to claim 1, wherein, when the terminal electronic device receives a proportioning specification instruction related to one of the commodity options and including a specified proportion value, the terminal electronic device according to the allocation The sorting content is adjusted compared to the specified instruction and the commodity options are displayed according to the adjusted sorting content, wherein the terminal electronic device advances the sorting of the commodity options related to the matching specified instruction. The financial product sales system according to claim 6, wherein when the terminal electronic device adjusts the sorting content according to the matching ratio designation instruction, the product option related to the designated ratio value is higher in the designated ratio. The item with the lower value is in front of the option for that item. A financial product recommendation method is implemented by a financial product sales system, the financial product sales system includes a terminal electronic device and a management server, the management server is electrically connected to the terminal electronic device, and stores a plurality of indications respectively. Multiple purchase times of the total number of times a financial product is purchased by multiple customers, and multiple product investment benefits respectively indicating the benefits of the financial product in the last predetermined period, the method includes: The terminal electronic device sends a commodity option request to the management server; After receiving the commodity option request, the management server sorts a plurality of commodity options respectively related to the financial commodities to generate a ranking content, wherein the management server is based on the times of purchases and the commodities Investment benefit, the benefit in the most recent predetermined period reaches a predetermined benefit threshold and the total number of purchases by the customers is the top n of the product option related to the financial product or the financial product related to the financial product. The sorting of commodity options is advanced; the management server transmits the commodity options and the ranking content to the terminal electronic device; and The terminal electronic device displays the commodity options according to the sorting content. The financial product recommendation method according to claim 8, wherein the terminal electronic device is operated by a salesperson, and the management server further stores a sales statistical data related to the salesperson, and the sales statistical data includes a plurality of respectively related sales statistics. For the number of sales of these financial products, each number of sales indicates the cumulative number of times the salesperson has sold the relevant financial product; When generating the sorting content, the management server further advances the sorting of the commodity options related to the top m financial commodities sold by the salesman according to the selling times of the sales statistics. The financial product recommendation method according to claim 8, wherein the management server further stores a plurality of self-labeling data respectively related to some of the financial products; When generating the sorting content, the management server also advances the sorting of the product options related to the financial products related to the self-marking data according to the self-marking data. The method for recommending financial products according to claim 10, wherein when generating the ranking content, the management server ranks the product options related to the financial products related to the self-labeling data in the most recent reservation The benefit during the period reaches the predetermined benefit threshold and the total number of purchases by the customers is the front of the product option related to the financial product in the top n or the product option related to the financial product. The financial product recommendation method according to claim 10, further comprising: When the terminal electronic device receives an add labeling instruction related to one of the commodity options, the terminal electronic device adjusts the sorting content and displays the commodity options according to the adjusted sorting content, wherein the terminal electronic device Advance the sorting of the commodity options related to the added labeling instruction; The terminal electronic device transmits an annotation data generation request to the management server, the annotation data generation request is related to the commodity option associated with the add annotation instruction; and The management server adds a self-marking data related to the financial product related to the financial option related to the marking data generating request after receiving the marking data generating request. The financial product recommendation method according to claim 8, further comprising: When the terminal electronic device receives a matching command related to one of the commodity options and includes a specified ratio value, the terminal electronic device adjusts the sorting content according to the matching command and adjusts the ranking according to the adjusted ranking The content displays the commodity options, wherein the terminal electronic device advances the order of the commodity options related to the matching designation instruction. The method for recommending financial products according to claim 13, wherein when the terminal electronic device adjusts the sorting content according to the matching ratio designation instruction, the product option related to the designated ratio value is higher in the designated ratio. The item with the lower value is in front of the option for that item.

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