TW202101334A - Advertising executing system and method under non-web environment - Google Patents

Abstract

An advertising executing system includes at least one pushing object device, a pushing server, an advertising data base and an inserting module. The pushing server is configured to send a pushing message to the pushing object device. The pushing message includes a plurality of information columns. The advertising data base includes a plurality of advertising data. The inserting module is configured to put the advertising data into the pushing message. If the pushing message has empty information column, the inserting module put the advertising data into empty information column. If the pushing message does not have empty information column, the inserting module use the advertising data to cover the data of one of the information columns. Wherein, the information columns only can be input text or image data.

Description

Advertisement execution system and method under non-webpage environment

The present invention provides an advertisement execution system, especially an advertisement execution system and method in a non-web page environment.

The advertising network is a common way of advertising in modern media. The advertising demanders request the network industry to send advertisements, and the network industry will send the advertisements through different methods, such as publishing on websites, applications and other media. Maximize the contact between advertising and consumers. Since the website entered life, advertising revenue has always been part of the website’s revenue, and for some content websites, it is the most important revenue. Since the development of website technology, the places where advertisements can be placed in the website layout have been fully used, such as the main visual layout, side layout, floating layout, screen masking layout, and advertisements have been placed on the website by different means. , The available layout has approached the limit. The web push and application push (APP push) technologies are methods that have been used in recent years. They directly send information to the user in the form of push, and are mostly used for important information notifications. And sending advertising messages in the form of push broadcasts has also begun to be used by industry players. However, at present, most of the simple advertisements are pushed, and most of the cases will cause confusion to users, and then affect the evaluation of websites or applications, making the market acceptance of advertising push services not high. In addition, consumer trajectory tracking technology is used in the current advertising network, and advertisements will be placed through the records of consumer visits to the website to increase the accuracy of advertising. However, the current consumer trajectory tracking technology uses cookies for tracking. If consumers no longer visit the web, it is difficult to continue tracking, and the effect of actively inviting consumers to come back cannot be achieved. Therefore, how to use push technology to deliver advertisements without affecting the user experience and creating more available advertising spaces is worth considering for those with ordinary knowledge in this field.

In view of the above-mentioned problems, the present invention provides an advertisement execution system in a non-web environment, which reduces user confusion and creates more advertisement spaces by means of push-broadcast messages with advertisements. The invention provides an advertisement execution system in a non-web page environment, which includes at least one push target device, a push server, an advertisement database and a report folder module. The push server is adapted to send a push message to the push object, and the push message includes a plurality of information fields. The advertisement database stores multiple advertisement data. The report folder module is adapted to insert the advertisement data into the push message. Among them, the push message includes multiple information fields. If the push message has an empty information field, the folder module will fill in the advertisement data in the empty information field. If the push message does not If the information field is empty, the report module will overwrite the data in the data field with the advertising data. Among them, the information field can only be filled with plain text data or picture data. In the aforementioned advertisement execution system in a non-web environment, the report folder module is further adapted to insert a link string into the information field, and if the push message has an empty information field, the report folder module Fill the link string into the empty information field. If the push message does not have the information field empty, the folder report module will overwrite the data in the data field with the link string. In the foregoing advertisement execution system in a non-web environment, when the push target device receives the link string, it will connect to the advertisement database and download the advertisement data corresponding to the link string. In the foregoing advertisement execution system in a non-web environment, the information field of the push message includes a title field, a text field, and an image field. In the above-mentioned advertisement execution system in a non-web environment, the report folder module covers the data in the image field. The present invention also provides an advertisement execution method in a non-web page environment, including: S10: A push server sends a bunch of messages; S20: Detect whether the push message has at least one empty information field; S30: If it is tested that there is no empty information field in the push message, one of the information fields is covered with an advertisement data; S40: Detect the empty information field of the push message, and insert the advertisement data into the empty information field; and S50: Transmit the push message to a stacking target device. In the above-mentioned advertisement execution method in a non-web page environment, in step S40, the image data in the information field is overwritten. In the above-mentioned advertisement execution method in a non-web environment, in step S30, it further includes covering one of the information fields with a link string, and in step S40, it also includes inserting the link string into the empty information Field. The above-mentioned advertising execution method in a non-web environment, which also includes: S60: The push target device is connected to an advertisement database; and S70: The push target device downloads an advertisement data from the advertisement database. In the foregoing advertisement execution method in a non-web environment, in step S60, the push target device provides a push code to the advertisement database, and the advertisement database finds a cookie ID according to the push code, and Provide the advertising material based on the cookie ID.

This creation provides an advertisement execution system 100 in a non-web environment. By adding advertisement data to the push message, the advertisement data can be inserted into the non-ad push message to achieve the effect of advertising exposure and avoid interference with use By. Please refer to FIG. 1A. FIG. 1A illustrates the advertisement execution system in a non-web page environment of the present invention. The creative execution system for advertisement in a non-web environment includes at least one push target device 11, a push server 10, an advertisement database 120, and a report folder 110. In this embodiment, the push server 10 uses a web notification or mobile device push notification system to send push messages. The push server 10 is adapted to send a push message to the push target device 11, which is, for example, a smart phone or a personal computer. The push message sent by the push server 10 is, for example, a notification of a mobile application (such as a notification of a message received, a letter received, etc.) or a push notification sent by a website to subscribers. Please refer to FIG. 1B, which is a schematic diagram of a push message. The push message 111 also includes multiple information fields. Among them, the push message 111 conforms to the HTML5 specification, so the information fields in the push message 111 are predefined. The push message 111 sent by the push server 10 has a fixed number of information fields and cannot Place information outside of the information field. Moreover, only plain text or picture data can be filled in the information field. Even if the program code is filled in the information field, the push target device 11 cannot directly execute the program code in the information field after receiving the push message. In this embodiment, the information field of the push message 111 includes a title field 111a, a text field 111b, and an image field 111c. Among them, the title field 111a and the text field 111b can be inputted text data, and the picture field 111c can be inputted picture data. The data filled in the title field 111a, text field 111b, and picture field 111c by the push server 10 is the original message data, and the original message data can be automatically filled in by the push server 10 (if a message is received) or It is manually written and filled in (such as push notifications sent to subscribers). Please continue to refer to Figure 1A. There are multiple pieces of advertisement data stored in the advertisement database 120. The advertisement database 120 is established by the system provider and stores multiple advertisement data. The advertisement data is produced by the system provider or provided by the merchant. In addition, the advertisement data in the advertisement database 120 will be classified and stored according to its nature and type. The system provider is, for example, an advertising network operator. The advertisement data is, for example, text, graphic files, GIF animation files, or video and audio files. In addition, the advertisement database 120 also has certain computing capabilities, and stores multiple cookie IDs and push codes corresponding to the push target device 11, and can search for the corresponding cookie IDs according to the push codes. The newspaper clip module 110 is suitable for inserting advertisement data into the push message. That is, when the push server 10 sends the push message to the push target 11, the clip module 110 inserts the advertisement data into the push message sent by the push server 10, so that the push target device 11 Advertising materials can also be received. In one embodiment, the report folder module 110 detects the information field in the push message. If there are empty information fields in the push message, that is, from the title field 111a, the text field 111b, and the image field An empty information field is detected in the bit 111c, and the reporting module 110 inserts advertisement data into the empty information field. The original message data of the push message and the advertisement data are sent to the push target device 11 together. In another embodiment, if there is no empty information field in the push message, that is, the information field is filled, the clip module 110 will still insert the advertisement data into one of the information fields, that is, from Detect one of the empty information fields in the title field 111a, text field 111b, and image field 111c, and overwrite or replace the original message data in the information field with advertising data, so that part of the message in the push message The original message data and advertisement information are sent to the push target 11 together. In other words, if the push server 10 does not fill the data field, the report folder module 110 inserts the advertisement data into the empty information field. On the contrary, if the push server 10 fills up the data field, the report folder module 110 directly replaces the original message data in the data field with the advertisement data. In a preferred embodiment, the report folder module 110 only selects part of the data fields to be inserted or overwritten, and retains the main original message data, maintaining the original purpose of the push message, and avoiding end users' troubles. In another embodiment, the report clipping module 110 is further adapted to insert a link string into the push message. The insertion method is similar to the advertisement data. The report clipping module 110 inserts the link string into the empty data field. Bit, or overwrite the original message data in the data field. The link string is, for example, a URL address, and is a URL designated to the advertisement database 120. When the push target device 11 receives the push message, it will connect to the advertisement database 120 according to the link string. At this time, the advertisement database 120 will send the corresponding advertisement data to the push target device 11, and the push target device 11When the push message 111 is displayed, the original message data and the advertisement data will be displayed simultaneously to achieve the effect of displaying advertisements in the push message. In addition, in one embodiment, if there is no empty information field in the push message, the link string and the original message data can be stored together in the data field of the push message. When the push target device 11 receives the push message, it connects to the advertisement database 120, and the advertisement database 120 can obtain user information from the push target device 11. At this time, the advertisement database 120 can select appropriate advertisement data according to the user data and send it to the push target device 11, and then overlay the original message data in the data field with the advertisement data. Conversely, if the advertisement database 120 cannot provide appropriate advertisement data, coverage will not be implemented, and the push message 111 will display the original message data. In the above embodiment, the push target device 11 is when the push message is viewed (for example, the user opens the push message storage area at the top of the mobile phone screen), the link string will cause the push target device 11 to connect to the advertisement database 120. At this time, the push target device 11 will send a push code (equivalent to user data) to the advertisement database 120, and the advertisement database 120 will find the cookie ID corresponding to the push target device 11 according to the push code , And select the appropriate advertisement data according to the cookie ID and send it to the push target device 11. The push target device 11 then covers the original message data in the data field with the advertisement data. In other words, in the above embodiment, the advertisement data is inserted into the push message when the push message is viewed, and displayed on the screen of the push target device 11. This allows the advertisement database 120 to transmit time-sensitive advertisement data, or to transmit appropriate advertisement data according to the time point when the push message is viewed, so that the selection of advertisement data is more flexible. In other words, the advertisement data that the user sees is determined after the push message is viewed. In addition, since no code can be placed in the push message, the push target device 11 cannot actively send the cookie ID, and the push target device 11 sending the push code is an inevitable behavior when linking to the advertisement database 120. For example, the definition in the push broadcast specification. Therefore, in the above embodiment, the cookie ID of the device 11 corresponding to the target device 11 is compared through the push code, and appropriate advertisement information is provided according to the cookie ID. Please refer to FIGS. 2A and 2B. FIGS. 2A and 2B are schematic diagrams of the first embodiment. Figures 2A and 2B take a mobile phone as an example. Figure 2A shows the push message 111 received in a normal state. You can see the original message data of the push message 111 in the drop-down scroll interface (push message storage area) at the top of the screen, including the title field 111a and In the text field 111b, the push message 111 is, for example, a "you have a new message" notification from a communication software. Figure 2B shows the state after the advertisement is inserted. The title field 111a and the text field 111b remain unchanged, and the original message data, that is, the words "you have a new message" are retained. However, the lower image field 111c is inserted into the advertisement data 112. At the same time, in this embodiment, the push server 10 only fills in the original message data of the title field 111a and the text field 111b in the push message 111, while the image field 111c below does not fill in the original message data. Therefore, in the state of FIG. 2A, the lower image column 111c will not be displayed. The clip module 110 fills the advertisement data 112 into the unused image field 111c. Therefore, in FIG. 2B, the image field 111c displays the displayed advertisement data 112 inserted by the clip module 110. Please refer to FIGS. 3A and 3B. FIGS. 3A and 3B are schematic diagrams of the second embodiment. In this embodiment, the push server 10 is a weather software server. And send the push message 111 of the weather push notification to the push target device 11. The push message 111 uses a title field 111a, a text field 111b, and an image field 111c. Therefore, in FIG. 3A, the push message 111 shows a picture 111', and the picture 111' is associated with the content of the push message 111, for example, a picture of the sun representing sunny weather. In FIG. 3B, because the push server 10 fills in all the information fields (title field 111a, text field 111b, and picture field 111c) when sending the push message 111, the clip module 110 uses an advertisement The data 112 replaces the original picture 111', allowing the advertisement data 112 to be displayed in the picture field 111c. However, the report folder module 110 retains the original message data in the title field 111a and the text field 111b, so that the push message 111 can display the original weather notification function and can display the advertisement data 112 at the same time. Please refer to FIGS. 4A and 4B. FIGS. 4A and 4B are schematic diagrams of the third embodiment. In the embodiments of FIGS. 4A and 4B, a desktop computer with a web browser is taken as an example. FIG. 4A shows the push message 111 received in a normal state, which is displayed at the bottom right of the screen, and the push message 111 uses a title field 111a and a text field 111b. In the embodiment of FIG. 4B, the clip module 110 inserts the advertisement data 112 in the picture field 111c of the push message 111, so the advertisement data 112 is displayed in the picture field 111c. Similar to the aforementioned first embodiment, the push server 10 only fills in the original message data of the title field 111a and the text field 111b in the push message 111, while the image field 111c below does not fill in the original message data. , So the picture column 111c below will not be displayed in the state of Figure 4A. The report clip module 110 fills the advertisement data 112 into the unused image field 111c, so the advertisement data 112 is displayed in the image field 111c below the push message 111. In addition, the first embodiment to the third embodiment described in FIGS. 2A to 4B. The report folder module 110 can also insert a link string in the push message 111 (for example, insert it in the picture field 111c). When the push target device 11 receives the push message 111, it connects to the advertisement data according to the link string The library 120 downloads the corresponding advertisement data and displays it in the picture field 111c, showing the effects of FIG. 2B, FIG. 3B, and FIG. 4B. Please refer to FIG. 5A. FIG. 5A illustrates the advertising execution method in a non-web environment of the present invention. First, the push server 10 sends a push message (step S10). Next, it is detected whether there is an empty information field in the push message (step S20), and if there is an empty information field in the push message, the advertisement data is inserted into the empty information field (step S40). If there is no empty information field in the push message, one of the information fields is covered with the advertisement data (step S30). In a preferred embodiment, the picture data in the information field is overwritten. After the advertisement data is inserted, the push message is sent to a push target device 11 (step S50). Through the above steps S10 to S50, advertisement data can be added to the push message, and the push server 10 itself is not an advertisement server, but a server used by a mobile application or website to send its own messages. Therefore, the push messages sent by the push server 10 are mostly message content associated with mobile applications or websites. In this embodiment, step S10 to step S50 are to insert advertisements into these push messages, so that the advertisement content is delivered to the push target device 11 along with the necessary message content, so as to achieve the advertising effect without causing user confusion . Please refer to FIG. 5B. FIG. 5B illustrates another embodiment of an advertisement execution method in a non-web page environment. Steps S10 and S20 are the same as the foregoing embodiment, and will not be repeated here. The main feature of FIG. 5B is that in step S30 and step S40, a connection string is inserted into the data field of the push message. The link string is sent to the push target device 11 following the push message (step S50). After the push target device 11 receives the push message, it will connect to the advertisement database 120 according to the network location specified by the link string (step S60). At this time, the push target device 11 downloads the corresponding advertisement data from the advertisement database 120 (step S70), and displays it together with the original message data to achieve the effect of simultaneously displaying the advertisement and the push message. In one embodiment, in step S60, when the push target device 11 is connected to the advertisement database 120 according to the link string, the push code of the push target device 11 is sent to the advertisement database 120, and the advertisement database 120 will According to the push code, the cookie ID of the corresponding push target device 11 is compared, and appropriate advertising materials are provided for the push target device 11 to download according to the cookie ID. And steps S60 and S70 are executed when the push message is browsed. In other words, when the user opens the push message storage area, the push target device 11 downloads the corresponding advertisement data from the advertisement database 120. The advertisement execution system 100 in a non-web environment created by this invention can entrain advertisements in non-advertisement push messages, which is equivalent to the concept of "clamping". Put advertisements on the information that is to be provided to consumers, increase the exposure of the advertisement, and retain the original message content of the push message, and expose the advertisement while reaching the message notification. Compared with the traditional way of sending special advertisement push messages, the creative execution system 100 under the non-web page environment can reduce the trouble to consumers. And while the user is browsing the push message, the push code is used to identify the cookie ID to select the best advertisement, and the effect of real-time advertising is realized in the push message. The description of the present invention is as above, but it is not intended to limit the scope of patent rights claimed in this creation. The scope of its patent protection shall be determined by the attached scope of patent application and its equivalent fields. Anyone with ordinary knowledge in the field, without departing from the spirit or scope of this patent, makes changes or modifications that are equivalent changes or designs completed under the spirit of this creation, and should be included in the following patent scope Inside.

10: Push server 11: Push target 100: Advertising execution system in non-web environment 110: Clip report module 111: push message 111a: Title field 111b: text field 111c: Image field 111’: Picture 112: Advertising materials 120: Advertising Database S10~S70: Flow chart steps

FIG. 1A shows the advertisement execution system in a non-web page environment of the present invention. Figure 1B shows a schematic diagram of a push message. 2A and 2B are schematic diagrams of the first embodiment. 3A and 3B are schematic diagrams of the second embodiment. 4A and 4B are schematic diagrams of the third embodiment. FIG. 5A illustrates the advertisement execution method in a non-web page environment of the present invention. FIG. 5B illustrates another embodiment of an advertisement execution method in a non-web environment.

10: Push server

11: Push target

100: Advertising execution system in non-web environment

110: Clip report module

120: Advertising Database

Claims (10)

An advertisement execution system in a non-web environment, including: At least one push target device: A push server, adapted to send a push message to the push target, the push message includes a plurality of information fields; An advertisement database, storing multiple pieces of advertisement data; and A folder report module, suitable for inserting the advertisement data into the push message; Among them, the push message includes multiple information fields. If the push message has an empty information field, the folder module will fill in the advertisement data in the empty information field. If the push message does not If the information field is empty, the report module will overwrite the data in the data field with the advertisement data; Among them, the information field can only be filled with plain text data or picture data. For example, the advertising execution system in a non-web environment in the first item of the patent application, wherein the folder module is also suitable for inserting a link string into the information field, if the push message has an empty information field , The folder report module fills the link string in the empty information field, if the push message does not have the information field empty, the folder report module overwrites the data field with the link string data. For example, the advertising execution system under the non-web environment of the second patent application, in which, when the push target device receives the link string, it will connect to the advertisement database and download the advertisement corresponding to the link string data. For example, the advertising execution system in a non-web environment in the first patent application, wherein the information field of the push message includes a title field, a text field, and an image field. For example, the advertising execution system in a non-web environment in the fourth item of the scope of patent application, wherein the report folder module covers the data in the image field. An advertisement execution method in a non-web environment, including: S10: A push server sends a bunch of messages; S20: Detect whether the push message has at least one empty information field; S30: If it is tested that there is no empty information field in the push message, one of the information fields is covered with an advertisement data; S40: Detect the empty information field of the push message, and insert the advertisement data into the empty information field; and S50: Send the push message to a stacking target device. For example, the advertising network delivery system of item 6 of the scope of patent application, wherein in step S40, a picture data in the information field is covered. For example, in the advertising network delivery system of item 6 of the scope of patent application, in step S30, it also includes covering one of the information fields with a link string, and in step S40, it also includes inserting the link string into the empty space. The information field of. For example, the advertising network delivery system of item 8 of the scope of patent application, which also includes: S60: The push target device is connected to an advertisement database; and S70: The push target device downloads an advertisement data from the advertisement database. For example, the advertising network delivery system of claim 9 of the scope of patent application, wherein, in step S60, the push target device provides a push code to the advertising database, and the advertising database finds a cookie based on the push code ID, and provide the advertising information based on the cookie ID.

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