TW202011319A - Active advertising system and method thereof - Google Patents

Abstract

An active advertising system and a method thereof are provided. A first identification signal is pre-stored in an electronic apparatus operated by a client terminal. After the electronic apparatus being within a broadcast region of a position sensor and receiving a beacon, the first identification signal is sent to a computing apparatus by the electronic apparatus. It is determined that whether the client terminal pays attention to an advertising information through capturing the concerning condition of the client terminal by a recognition apparatus. When the client terminal pays attention to the advertising information, a second identification signal is generated and sent to the computing apparatus, wherein when the first identification signal matches the second identification signal, the electronic apparatus receives and displays the broadcast information, and by contrast, the electronic apparatus does not display the broadcast information.

Description

Active advertising system and method

The present invention relates to an advertising system and method, and particularly relates to an active advertising system and method.

Most of the current advertising systems passively deliver advertisements to passing people, and indiscriminate broadcasting will cause waste of resources and distress for people who are not interested in it. Most existing advertising systems are unable to determine which people are interested in this advertisement, and even further track whether these interested people actually consume this product. Owners cannot determine how effective the advertisement is, nor can they further advertise to interested potential customers. In addition, advertisements are often broadcast in turn, and interested people may miss the opportunity to purchase because they have no time to write down the contents of the advertisement.

Embodiments of the present invention provide an active advertising system and method thereof, which can perform active push broadcasting for interested clients, and clients that are not attracted by the advertising message will not jump out of the push broadcasting message, and can further achieve the analysis of advertising Effectiveness of benefits.

An active advertising system according to an embodiment of the present invention is used to advertise an advertisement to a client using an electronic device, where the electronic device stores a first identification signal in advance. Active advertising systems include: computing devices, positioning sensors, advertising media, and identification devices. Positioning sensors are used to send beacons within the push range. Advertising media is used to display advertising messages. The identification device is coupled to the computing device and used to capture the client's attention status on the advertising message to determine whether the client is concerned about the advertising message. The electronic device enters the push broadcast range and receives the beacon, then transmits the first identification signal to the calculation The device, wherein, when the client pays attention to the advertising message, the recognition device generates and transmits a second identification signal to the computing device, and the computing device compares the first recognition signal and the second recognition signal, when the first recognition signal and the second recognition signal When they match, the electronic device receives and displays the push broadcast message, otherwise, the electronic device does not display the push broadcast message.

In an embodiment of the present invention, in the above-mentioned active advertising system, the advertising message is visual data, and the recognition device is an image recognition device, used to capture the facial image of the client to determine whether the client pays attention to the advertising message, wherein The image recognition device generates a second recognition signal according to the facial features of the client, and the first recognition signal is generated according to the facial features of the user.

In an embodiment of the present invention, in the active advertising system described above, the advertising message information is visual data, and the recognition device is an image and sound recognition device, which is used to capture the face image of the client to determine whether the client pays attention to the advertisement Message and used to capture the voice signal of the client, wherein the image and voice recognition device generates a second identification signal according to the voiceprint feature of the client, and the first identification signal is generated according to the voiceprint feature of the user.

In an embodiment of the present invention, in the active advertising system described above, the recognition device is a voice recognition device, which is used to capture the voice signal of the client to determine whether the client mentions keywords related to the advertising message to determine the client Whether the terminal pays attention to the advertisement message, wherein the voice recognition device generates a second recognition signal according to the voiceprint feature of the client, and the first recognition signal is generated according to the user's voiceprint feature.

In an embodiment of the invention, the second identification signal is a dynamically generated identification code.

In an embodiment of the present invention, in the aforementioned active advertising system, the computing device is a cloud server, and the electronic device is connected to the cloud server through the network, and the cloud server provides push broadcast messages according to the classification of the advertising message or the client , Or provide the next advertisement message according to the classification of the advertisement message or client.

In an embodiment of the present invention, in the active advertising system described above, when the client enters the push range of another positioning sensor, the cloud server gives way to the push range of another positioning sensor according to the advertisement message Another advertising medium within displays another advertising message according to the classification of the advertising message or client or allows the electronic device to display another push message according to the classification of the advertising message or client.

In an embodiment of the present invention, the above-mentioned active advertising system further includes: a checkout device, a counter positioning sensor, and a counter identification device. The checkout device is coupled to the cloud server for generating consumption records of the client and uploading the consumption records to the cloud server. The counter positioning sensor is arranged next to the checkout device, wherein when the electronic device enters the pushing range of the counter positioning sensor, the electronic device uploads the first identification signal to the cloud server. The counter identification device is coupled to the cloud server for generating a second identification signal and uploading the second identification signal to the cloud server, wherein the cloud server compares the first identification signal and the second identification signal when the first identification signal When it matches with the second identification signal, the cloud server further compares the advertising message with the consumption record to perform advertising benefit analysis.

In an embodiment of the present invention, in the above-mentioned active advertising system, the push broadcast message includes the product content of the advertisement message, a connection URL, a bar code, a discount, points, or another advertisement message related to the advertisement message, and The client chooses to cancel the push message or save the push message.

An active advertising method according to an embodiment of the present invention includes: storing a first identification signal in an electronic device used by a client in advance; when the electronic device is within the push range of the positioning sensor and receives a beacon, the electronic device transmits the first An identification signal to the computing device; the identification device captures the client's attention status on the advertising message to determine whether the client is paying attention to the advertising message and generates a second identification signal; and when the client focuses on the advertising message, transmits the second identification signal to The computing device compares the first identification signal and the second identification signal by the computing device, wherein when the first identification signal matches the second identification signal, the electronic device receives and displays the push broadcast message, otherwise, the electronic device does not display the push broadcast message.

In an embodiment of the present invention, in the above active advertising method, the advertising information is visual data, and the recognition device is an image recognition device, which is used to capture the face image of the client to determine whether the client pays attention to the advertising message. The image recognition device generates a second recognition signal according to the facial features of the client, and the first recognition signal is generated according to the facial features of the user.

In an embodiment of the present invention, in the above active advertising method, the advertising information is visual data, and the recognition device is an image and sound recognition device, which is used to capture the facial image of the client to determine whether the client pays attention to the advertising message And is used to capture the voice signal of the client, wherein the image and voice recognition device generates a second identification signal according to the voiceprint feature of the client, and the first identification signal is generated according to the voiceprint feature of the user.

In an embodiment of the present invention, in the active advertising method described above, the recognition device is a voice recognition device, which is used to capture the voice signal of the client to determine whether the client mentions keywords related to the advertising message to determine the client Whether the terminal pays attention to the advertising message, wherein the image recognition device generates a second identification signal according to the voiceprint characteristics of the client, and the first identification signal is generated according to the user's voiceprint characteristics.

In an embodiment of the invention, in the active advertising method described above, the second identification signal is a dynamically generated identification code.

In an embodiment of the present invention, in the above active advertising method, the computing device is a cloud server, and the electronic device is connected to the cloud server through the network, and the cloud server provides push broadcast messages according to the classification of advertising messages or clients. Or provide the next advertisement message according to the classification of the advertisement message or client.

In an embodiment of the present invention, the above-mentioned active advertising method further includes: after the client enters the push broadcast range of another positioning sensor, the cloud server allows the push located in the other positioning sensor according to the advertisement message Another advertisement medium within the broadcast range displays another advertisement message according to the classification of the advertisement message or the client or allows the electronic device to provide another push broadcast message according to the classification of the advertisement message or the client.

In an embodiment of the present invention, the above-mentioned active advertising method further includes: when the electronic device enters the push broadcast range of the counter positioning sensor, the electronic device uploads the first identification signal to the cloud server; the checkout device Generate consumption records of the client and upload the consumption records to the cloud server; and the counter identification device generates a second identification signal and uploads the second identification signal to the cloud server, wherein the cloud server compares the first identification signal with the first Two identification signals. When the first identification signal matches the second identification signal, the cloud server further compares the advertising message with the consumption record to perform advertising benefit analysis.

In an embodiment of the present invention, in the active advertising method described above, the push broadcast message includes the product content of the advertisement message, a connection URL, a bar code, a discount, points, or another advertisement message related to the advertisement message, and The client chooses to cancel the push message or save the push message.

Based on the above, the active advertising system and method of the embodiments of the present invention can determine whether the client of the electronic device is concerned about the advertising message after entering the advertising range of the advertising device, and further promote the product information of the advertising device more accurately To interested clients.

In order to make the above-mentioned features and advantages of the present invention more obvious and understandable, the embodiments are specifically described below in conjunction with the accompanying drawings for detailed description as follows.

FIG. 1 is a schematic diagram of an active advertising system according to an embodiment of the present invention. Please refer to FIG. 1, the active advertising system 10 is used to advertise a client 200 (for example, a passerby passing through the advertising device 100 but not limited) using the electronic device 210. The electronic device 210 has previously stored the first identification signal ID1, where the first identification signal ID1 is generated based on the user's personal characteristics. In an embodiment, the user may be different from the client 200, that is, the electronic device 210 may store the first identification signal ID1 generated by someone other than the client 200. In this embodiment, the first identification signal ID1 is generated based on the personal characteristics of the client 200, that is, the user and the client 200 are the same person here.

The active advertising system 10 includes an advertising device 100 and a computing device 110, wherein the advertising device 100 includes an advertising medium 120, a positioning sensor 130, and a recognition device 140. The advertising media 120 is used to display advertising messages. The positioning sensor 130 is used to send a beacon BC within the push broadcast range. If the electronic device 210 enters the push broadcast range, the beacon BC can be received. The identification device 140 is coupled to the computing device 110. The identification device 140 is used to capture the attention state of the client 200 on the advertisement message to determine whether the client 200 is paying attention to the advertisement message of the advertisement medium 120 to generate the second identification signal ID2.

When the electronic device 210 enters the push broadcast range and receives the beacon BC, the electronic device 210 transmits the first identification signal ID1 to the computing device 110, and when the identification device 140 determines that the client 200 is concerned about the advertisement message, the identification device 140 The second identification signal ID2 is transmitted to the computing device 110. The computing device 110 compares the first identification signal ID1 and the second identification signal ID2. When the first identification signal ID1 matches the second identification signal ID2, the electronic device 210 receives and displays a push broadcast message, otherwise, the electronic device 210 does not display the push broadcast message.

Specifically, the computing device 110 is, for example, a computer host, a notebook computer, a tablet PC, an Ultra Mobile PC (UMPC), a workstation (Work Station), or a server (Server) with computing capabilities Of electronic devices, but not limited. The electronic device 210 is, for example, a personal computer, a notebook computer, a smart phone, a tablet computer, or any smart electronic device.

In this embodiment, the computing device 110 uses a cloud server as an example, and the network NET is, for example, a wireless network, but the invention is not limited thereto. The electronic device 210 will connect to the computing device 110 via the network NET to communicate with the computing device 110.

An application program (Application, APP) suitable for the active advertising system 10 is installed on the electronic device 210. This application can transmit the first identification signal ID1 pre-stored in the electronic device 210 to the computing device 110, and can also respond to the beacon BC to receive and display push broadcast messages from the network NET.

The advertising medium 120 is, for example, a poster, an advertising light box, an electronic billboard, a broadcast, etc., and the present invention does not limit the form of the advertising medium. The positioning sensor 130 is a positioning signal transmitter. The recognition device 140 is, for example, an image recognition device or a voice recognition device, which is used to capture the client's attention status of the advertisement message for analysis. For example, when the recognition device 140 is an image recognition device, the recognition device 140 can capture the facial image of the client 200 and perform image feature analysis on the captured image; when the recognition device 140 is a sound recognition device, recognize The device 140 may receive the sound of the client 200 and may perform sound feature analysis on the received sound.

2 is a schematic diagram of an active advertising method according to an embodiment of the invention. Referring to FIG. 2 in conjunction with FIG. 1, the active advertising method 20 is applicable to the active advertising system 10 of FIG. 1. The following describes the active advertising method 20 and the detailed implementation of the active advertising system 10 with various components or devices in the active advertising system 10.

Step S210 is an implementation step of the advertising device 100, step S230 is an implementation step of the electronic device 210, and step S250 is an implementation step of the computing device 110.

In step S212, the advertising medium 120 displays an advertising message. In this embodiment, the advertising message presented by the advertising medium 120 is visual data, and the recognition device 140 is an image recognition device. In step S214, the recognition device 140 captures the attention state of the client 200 on the advertisement message, for example, captures the facial image of the client 200 to observe the gaze direction of the client 200. The recognition device 140 may be disposed beside the advertising medium 120 or in other suitable locations, and the present invention is not limited. In step S216, the recognition device 140 observes the gazing direction of the client 200 according to the facial image of the client 200, thereby determining whether the client 200 pays attention to the advertisement message.

In detail, the recognition device 140 continuously photographs the face of the client 200 near the advertising device 100, and analyzes the facial image of the client 200 to determine whether the time at which the client 200 looks at the advertising medium 120 exceeds a threshold. If the client 200 gazes at the advertising medium 120 for more than the threshold, the recognition device 140 may determine that the client 200 pays attention to the advertisement message, otherwise, determine that the client 200 does not pay attention to the advertisement message.

When the recognition device 140 determines that the client 200 has not paid attention to the advertisement message, it returns to step S214 to continue to monitor the attention state of the client 200 to the advertisement message.

After the recognition device 140 determines that the client 200 pays attention to the advertisement message, step S218 is executed, and the recognition device 140 can generate a second recognition signal ID2 according to the facial features of the client 200 and send the second recognition signal ID2 to the computing device 110. Accordingly, the first identification signal ID1 is also generated according to a user's facial features.

In particular, the first identification signal ID1 and the second identification signal ID2 may be numeric codes, rather than image signals. The second identification signal ID2 may be a dynamically generated identification code. Therefore, the active advertising system 10 does not require the client 200 to register or leave personal data with the cloud server or the computing device 110, which can avoid the worry of personal security.

In step S220, the positioning sensor 130 transmits the beacon BC within the push broadcast range.

In step S232, the electronic device 210 receives the beacon and sends the first identification signal to the computing device 110 in step S234.

Next, step S252 is executed, and the computing device 110 receives the first identification signal ID1 from the electronic device 210 and receives the second identification signal ID2 from the identification device 140. In step S254, the computing device 110 compares whether the first identification signal ID1 and the second identification signal ID2 match, that is, determines whether the first identification signal ID1 and the second identification signal ID2 are generated based on the same face, or Through the comparison, the computing device 110 can determine whether the client 200 using the electronic device 210 has an advertisement message focusing on the advertisement media 120.

When the computing device 110 determines that the first identification signal ID1 and the second identification signal ID2 match, step S256 is executed, and the computing device 110 sends a push broadcast message to the electronic device 210 via the network NET, and then step S236 is executed, and the electronic device 210 receives Push messages. In step S238, the application program of the electronic device 210 displays a push message, which includes the product content of the advertisement message, a link URL, a bar code, a discount, a credit, or another advertisement message related to the advertisement message. In step S240, the electronic device 210 may allow the client 200 to choose to cancel the push broadcast message or store the push broadcast message. If the client 200 is interested in the push message, it can choose to convert the push message to a barcode, such as a barcode or QR code, and store it. The invention does not limit the way of storing push messages. The client 200 can also directly close the push broadcast message.

When the computing device 110 determines that the first identification signal ID1 and the second identification signal ID2 do not match, step S258 is executed, and the computing device 110 deletes the second identification signal ID2 to ensure security.

FIG. 3 is a schematic diagram of an active advertising system according to another embodiment of the present invention. The embodiments of FIGS. 1 to 2 can be applied to the active advertising system 30 of FIG. 3. The active advertising system 30 also includes a consumption tracking device 300 (the advertising device of the active advertising system 30 is not shown in FIG. 3). The consumption tracking device 300 is used to track the subsequent consumption of the client 200 after paying attention to the advertisement information. In this embodiment, the computing device is a cloud server 310, and the consumption tracking device 300 includes a checkout device 320, a counter positioning sensor 330, and a counter identification device 340.

The checkout device 320 is, for example, a cash register or an automatic checkout machine. The checkout device 320 has a network communication function, and is coupled to the cloud server 310 through the network NET. The checkout device 320 is used to generate consumption records of the client 200 and upload the consumption records to the cloud server 310. The counter positioning sensor 330 is arranged beside the checkout device 320, and the implementation manner thereof may be the same as the above-mentioned positioning sensor 130, and may be a positioning signal transmitter to send a beacon within the push broadcast range. When the electronic device 210 enters the push broadcast range of the counter positioning sensor 330, the electronic device 210 uploads the first identification signal ID1 to the cloud server 310. The counter recognition device 340 is coupled to the cloud server 310, and its implementation may be the same as the above-mentioned recognition device 140, such as an image recognition device or a voice recognition device. The counter identification device 340 is used to generate a second identification signal ID2 and upload the second identification signal ID2 to the cloud server 310. The cloud server 310 compares the first identification signal ID1 and the second identification signal ID2. When the first identification signal ID1 and the second identification signal ID2 match, the cloud server 310 further compares the advertising message and the consumption record.

By comparing the first identification signal ID1 and the second identification signal ID2, the cloud server 310 can track whether the consumer has just been judged to pay attention to the advertising message 120 of the advertising medium 120. By comparing the advertising message with the consumption record, the cloud server 310 can further collect whether the client 200 actually consumes the advertising product after paying attention to the advertising message to perform advertising benefit analysis.

In another embodiment, the computing device 110 is, for example, a computer host and has a network communication function. A cloud server (not shown) can be connected through the network NET. When the computing device 110 judges that the first identification signal ID1 and the second When the identification signal ID2 matches, the computing device 110 sends a push broadcast request signal to the cloud server so that the application of the electronic device 210 can receive the push broadcast message from the cloud server.

In particular, the present invention does not limit the embodiment of the identification device 140 and the generation method of the first identification signal ID1 and the second identification signal ID2.

In another embodiment, the advertisement message presented by the advertisement medium 120 is a visual data, and the recognition device 140 is an image and sound recognition device, which is used to capture the facial image of the client 200 to determine whether the client 200 pays attention to the advertisement Message and used to capture the audio signal of the client 200. The identification device 140 generates a second identification signal ID2 according to the voiceprint characteristics of the client 200, and the first identification signal ID1 is generated according to a user's voiceprint characteristics.

In another embodiment, the recognition device 140 is a sound recognition device, which is used to capture the sound signal of the client 200 to determine whether the client 200 mentions the keyword of the advertising message about the advertising medium 120 to determine whether the client 200 Paying attention to the advertisement message, the recognition device 140 generates a second identification signal ID2 according to the voiceprint characteristics of the client 200, and the first identification signal ID1 is generated according to a user's voiceprint characteristics.

In another embodiment, the electronic device 210 not only transmits the first identification signal ID1 to the computing device 110, but also transmits the first position information of the electronic device 210 to the computing device 110. The computing device 110 obtains the second position information of the electronic device 210 through the positioning sensor 130, so the computing device 110 can further compare whether the first position information of the electronic device 210 matches the second position information to confirm that the first identification signal ID1 represents Whether the user of the client matches the client 200. If the result is a match, it indicates that the client 200 and the user who generated the first identification signal ID1 are the same person, otherwise, the client 200 and the user are determined to be different persons.

In another embodiment, the recognition device 140 can also provide the characteristics of the client 200 to the computing device 110 according to the image of the client 200, such as gender, age, etc. The computing device 110 is a cloud server, and the electronic device 110 passes the network NET is connected to the cloud server, and the cloud server will select advertisements with suitable attributes according to the characteristics of the client 200 to personalize the advertisements to the client 200. In other words, the computing device 110 may further provide the push broadcast message according to the classification of the advertisement message or the client 200, or provide the next advertisement message according to the classification of the advertisement message or the client 200. In this way, the push message received by the client 200 is targeted or related to the current advertisement message of the advertisement medium 120.

4 is a schematic diagram of an active advertising system according to another embodiment of the present invention. Referring to FIG. 4, the active advertising system 40 includes a plurality of advertising devices. Here, the advertising device 100 and the advertising device 100 ′ are used as illustrations, but not limited thereto, and the implementation of the advertising device 100 ′ may refer to the advertising device of FIG. 1 100 instructions.

After the computing device 110 determines that the client 200 is paying attention to the advertising message of the advertising device 100, the client 200 may move to another advertising device 100' and enter the push range of another positioning sensor 130'. The advertisement message of the device 100 allows the advertisement medium 120' within the push range of the positioning sensor 130' to display another advertisement message according to the classification of the advertisement message or the client 200 or the electronic device 210 according to the advertisement message or the client 200’s Another push broadcast message is displayed in categories to achieve the purpose of actively and continuously promoting to the client 200.

In other words, the advertisement message displayed by the advertisement medium 120' or the electronic device 210 receiving the push message within the push range of the positioning sensor 130' may be related to the advertisement message of the advertisement device 100 or the classification of the client 200.

FIG. 5 is a flowchart of an active advertising method according to an embodiment of the invention. The active advertising method 50 can be applied to the embodiments of FIGS. 1 to 4, and the implementation of the active advertising method 50 will be described below.

In step S510, the first identification signal is stored in the electronic device used by the client in advance. In step S520, when the electronic device is within the push range of the positioning sensor and receives the beacon, the electronic device transmits the first identification signal to the computing device. In step S530, the recognition device captures the client's attention status to the advertising message to determine whether the client pays attention to the advertising message. If the judgment result in step S530 is yes, then proceed to step S540, and if the judgment result in step S530 is no, then return to step S520.

In step S540, when the client pays attention to the advertisement message, it generates and transmits a second identification signal to the computing device. In step S550, the computing device compares whether the first identification signal matches the second identification signal. If the comparison result of step S550 matches, proceed to step S560, and if the comparison result of step S550 does not match, proceed to step S570. In step S560, the electronic device receives and displays the push broadcast message. In step S570, the electronic device does not display the push broadcast message.

Relevant component features and specific implementations of the active advertising method 50 can be obtained from the above descriptions of the embodiments of FIGS. 1 to 4 with sufficient teaching, suggestions, and implementation descriptions, and thus will not be described in detail.

In summary, the active advertising system and method of the present invention identify which clients in the vicinity of the advertising device pay attention to the advertising message by the identification device, and determine the attention to the advertising message by comparing the first identification signal and the second identification signal Clients can therefore send relevant push messages to interested clients to avoid waste and harassment of push messages. In this way, the active advertising system and method of the present invention can also enable the owner to know where to place the advertising device to attract more attention and investigate the advertising effectiveness of the advertising device. In addition, the first identification signal and the second identification signal are generated based on personal characteristics, and no member registration action is required in advance, so the personal privacy of the client can be protected. By collecting consumption records, the advertising effectiveness of the advertising device can also be investigated, and the effect of evaluating the relationship between the sales status of the advertising product and the advertising device can be achieved.

Although the present invention has been disclosed as above with examples, it is not intended to limit the present invention. Any person with ordinary knowledge in the technical field can make some changes and modifications without departing from the spirit and scope of the present invention. The scope of protection of the present invention shall be subject to the scope defined in the appended patent application.

10, 30, 40: Active advertising system 20, 50: Active advertising method 100, 100': Advertising device 110: Computing device 120, 120': Advertising media 130, 130': Positioning sensor 140: Identification device 200: Client 210: Electronic device 300: Consumption tracking device 310: Cloud server 320: Checkout device 330: Counter positioning sensor 340: Counter identification device BC: Beacon ID1: First identification signal ID2: Second identification signal NET: Network S210～S258, S510～S570: steps of active advertising method

FIG. 1 is a schematic diagram of an active advertising system according to an embodiment of the present invention. 2 is a schematic diagram of an active advertising method according to an embodiment of the invention. FIG. 3 is a schematic diagram of an active advertising system according to another embodiment of the present invention. 4 is a schematic diagram of an active advertising system according to another embodiment of the present invention. FIG. 5 is a flowchart of an active advertising method according to an embodiment of the invention.

50: Active advertising method

S510~S570: Steps of active advertising method

Claims (18)

An active advertising system is used to advertise a client using an electronic device, wherein the electronic device stores a first identification signal in advance. The active advertising system includes: a computing device; a positioning sensor, Used to send a beacon within a push broadcast range; an advertising medium to display an advertising message; and an identification device, coupled to the computing device, to capture the client's attention status to the advertising message to Determine whether the client pays attention to the advertisement message, wherein, after the electronic device enters the push broadcast range and receives the beacon, it transmits the first identification signal to the computing device, wherein, when the client pays attention to the advertisement message The identification device generates and transmits a second identification signal to the computing device. The computing device compares the first identification signal with the second identification signal. When the first identification signal matches the second identification signal, The electronic device receives and displays a push broadcast message, otherwise, the electronic device does not display the push broadcast message. An active advertising system as described in item 1 of the patent application, wherein the advertising message is a visual data, and the recognition device is an image recognition device, used to capture the facial image of the client to determine whether the client is concerned In the advertisement message, the image recognition device generates the second recognition signal according to the facial features of the client, and the first recognition signal is generated according to the facial features of a user. An active advertisement system as described in item 1 of the patent application, wherein the advertisement message information is a visual data, and the recognition device is an image and sound recognition device, used to capture the facial image of the client to determine the client Whether the terminal pays attention to the advertising message and is used to capture the voice signal of the client, wherein the image and voice recognition device generates the second recognition signal according to the voiceprint characteristics of the client, and the first recognition signal is based on a user Resulting from the characteristics of the voiceprint. According to the active advertising system described in item 1 of the patent scope, wherein the recognition device is a voice recognition device, used to capture the voice signal of the client to determine whether the client mentions keywords related to the advertising message, To determine whether the client pays attention to the advertisement message, wherein the voice recognition device generates the second identification signal according to the voiceprint feature of the client, and the first identification signal is generated according to a user's voiceprint feature. The active advertising system as described in item 1 of the patent application scope, wherein the second identification signal is a dynamically generated identification code. The active advertising system as described in item 1 of the patent application scope, wherein the computing device is a cloud server, the electronic device is connected to the cloud server through a network, and the cloud server is classified according to the advertisement message or the client Provide the push broadcast message, or provide the next advertisement message according to the advertisement message or the classification of the client. The active advertisement system as described in item 6 of the patent application scope, wherein, after the client enters the push range of another positioning sensor, the cloud server gives way to the other positioning sensor according to the advertisement message Another advertisement medium within the push broadcast range displays another advertisement message according to the advertisement message or the classification of the client or allows the electronic device to display another push message according to the advertisement message or the classification of the client. The active advertising system as described in item 6 of the patent application scope further includes: a checkout device, coupled to the cloud server, for generating a consumption record of the client and uploading the consumption record to the cloud server A counter positioning sensor arranged next to the checkout device, wherein when the electronic device enters the push range of the counter positioning sensor, the electronic device uploads the first identification signal to the cloud server; and a counter An identification device, coupled to the cloud server, for generating the second identification signal and uploading the second identification signal to the cloud server, wherein the cloud server compares the first identification signal with the second identification Signal, when the first identification signal matches the second identification signal, the cloud server further compares the advertising message with the consumption record to perform an advertising benefit analysis. The active advertisement system as described in item 1 of the patent application scope, wherein the push broadcast message includes the product content of the advertisement message, a link URL, a bar code, a discount, points or another advertisement message related to the advertisement message, and For the client to choose to cancel the push broadcast message or save the push broadcast message. An active advertising method includes: storing an first identification signal in an electronic device used in a client in advance; when the electronic device is within a push range of a positioning sensor and receives a beacon, the electronic device transmits The first identification signal is sent to a computing device; the identification status of the client's attention to an advertisement message is captured by an identification device to determine whether the client is concerned about the advertisement message; and when the client pays attention to the advertisement message, it generates and Transmit a second identification signal to the computing device, the computing device compares the first identification signal with the second identification signal, wherein, when the first identification signal matches the second identification signal, the electronic device receives And display a push broadcast message, otherwise, the electronic device does not display the push broadcast message. An active advertisement method as described in item 10 of the patent application, wherein the advertisement information is a visual data, and the recognition device is an image recognition device, used to capture the facial image of the client to determine whether the client is concerned In the advertisement message, the image recognition device generates the second recognition signal according to the facial features of the client, and the first recognition signal is generated according to the facial features of a user. The active advertisement method as described in item 10 of the patent application, wherein the advertisement information is a visual data, and the recognition device is an image and sound recognition device, used to capture the facial image of the client to determine the client Whether to pay attention to the advertisement message, and to capture the voice signal of the client, wherein the image and voice recognition device generates the second identification signal according to the voiceprint characteristics of the client, and the first identification signal is based on a user's Voiceprint features. The active advertising method as described in item 10 of the patent application, wherein the recognition device is a voice recognition device, used to capture the voice signal of the client to determine whether the client mentions keywords related to the advertising message, To determine whether the client pays attention to the advertisement message, the image recognition device generates the second identification signal according to the voiceprint feature of the client, and the first identification signal is generated according to a user's voiceprint feature. The active advertising method as described in item 10 of the patent application scope, wherein the second identification signal is a dynamically generated identification code. An active advertising method as described in item 10 of the patent application scope, wherein the computing device is a cloud server, the electronic device is connected to the cloud server through a network, and the cloud server is classified according to the advertisement message or the client Provide the push broadcast message, or provide the next advertisement message according to the advertisement message or the classification of the client. The active advertising method as described in item 15 of the patent application scope further includes: after the client enters the push broadcast range of another positioning sensor, the cloud server gives way to the other positioning sensor according to the advertisement message Another advertisement medium within the push broadcast range of the device displays another advertisement message according to the advertisement message or the classification of the client or allows the electronic device to display another push message according to the advertisement message or the classification of the client. The active advertising method as described in item 15 of the patent application scope further includes: when the electronic device enters a push-to-broadcast range of a counter positioning sensor, the electronic device uploads the first identification signal to the cloud server; A checkout device generates a consumption record of the client and uploads the consumption record to the cloud server; and a counter identification device generates the second identification signal and uploads the second identification signal to the cloud server, Wherein, the cloud server compares the first identification signal with the second identification signal, and when the first identification signal matches the second identification signal, the cloud server further compares the advertising message with the consumption record to Perform an advertising benefit analysis. The active advertisement method as described in item 10 of the patent application scope, wherein the push broadcast message includes the product content of the advertisement message, a link URL, a bar code, a discount, points or another advertisement message related to the advertisement message, and For the client to choose to cancel the push broadcast message or save the push broadcast message.

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