TWM499612U - Digital billboard - Google Patents

Description

Digital tablet

The present invention relates to a digital signage, especially a digital signage that can be used in various public places, with an action store and advertising effects.

With the evolution of the times, the rapid development of science and technology, the dissemination of information has become quite convenient, making it easy for people to get a lot of information in their daily lives. Moreover, due to the commercialization of globalization, a wide variety of shops are full of streets. However, in the bustling downtown area, it is not easy to find suitable store places. The land prices and rents of the shops are all It is very expensive, so how to use the limited space to achieve the maximum benefit of each manufacturer is the primary task for manufacturers to reduce operating costs.

Some of the existing stores use a digital advertising billboard in front of the store, and the location is mostly in public places with high population density and high turnover rate, such as various stations, business districts, department stores and markets. However, most of the digital billboards have advertising purposes, and if the consumer is interested in the goods on the digital billboard, they will not be able to directly inquire or order the goods, except for taking up valuable space in the store. It is also impossible to directly increase the turnover.

Therefore, if there is a digital signboard that can be used by consumers and traded, it will be able to sell goods without having to occupy too much space, and by placing advertisements on the digital signage. In order to achieve the effect of earning advertising money to reduce costs. Based on the above, it can be known that the schemes currently in use still have many shortcomings and shortcomings; in view of this, the creators of this case have tried their best to research and create, and finally developed a digital kanban of this new type.

The main purpose of the present invention is to provide a digital kanban that is electrically connected to a processing unit, which mainly includes a control unit, a camera device, a discriminating module, an analysis module, a display unit, and a reading unit. The device, and an identification unit, when the user uses the digital signage to conduct a transaction, the user can use a card for financial payment transaction, such as a leisure card, a financial card, a credit card, an icash, or the like, or a mobile device having an electronic wallet. The device senses and trades to purchase the merchandise information displayed on the display unit. In this way, the digital signboard only needs to be placed in a place where the consumer group must pass, so that the purpose of selling the goods can be achieved without occupying too much space.

Therefore, in order to achieve the above object of the present invention, the creator of the present invention proposes a digital kanban electrically connected to a processing unit and comprising: a control unit for receiving signals sent by the processing unit; an imaging device for intercepting images; and an analysis module electrically connected to the camera device and performing image capture by the camera device And analyzing the data and transmitting the analysis data to the processing unit; a display unit electrically connected to the control unit and displaying a product information and/or an advertisement information by the control unit; a reading device , electrically connected to the control unit; and an identification unit electrically connected to the control unit.

<This new type>

1‧‧‧ digital board

11‧‧‧Control unit

12‧‧‧ camera

13‧‧‧Analysis module

14‧‧‧Display unit

15‧‧‧Reading device

16‧‧‧ Identification unit

17‧‧‧Audio unit

18‧‧‧ Input device

19‧‧‧ voice receiving unit

2‧‧‧Processing unit

3‧‧‧ cards

4‧‧‧Mobile devices

5‧‧‧Offer information

The first figure is a schematic diagram of the architecture of a digital signage of the present invention.

In order to more clearly describe a digital kanban proposed by the present invention, the preferred embodiment of the present invention will be described in detail below with reference to the drawings.

Please also refer to the first figure, which is a schematic diagram of the architecture of a digital signage. As shown in the first figure, the digital signage of the present invention is electrically connected to a processing unit 2, and includes a control unit 11, an imaging device 12, an analysis module 13, a display unit 14, and a reading device 15. And an identification unit 16, wherein the control unit 11 is configured to receive the location The signal sent by the unit 2 is controlled to display a product information and/or an advertisement information, wherein the advertisement information includes a code or a Quick Response Code. The display unit 14 is a cathode ray tube display, a liquid crystal display or an electroluminescent display, and the user can control the display unit 14 by touch or by a smart mobile device held by the user. The display unit 14 is controlled by being connected to the control unit 11.

Continuing with the description of the digital kanban 1 of the present invention, as shown in the first figure, the camera 12 of the digital kanban of the present invention can be selectively connected to the digital kanban 1 by wire or wirelessly, and used to intercept images. The analysis module 13 is electrically connected to the camera device 12, and can determine whether the image captured by the camera device 12 is a portrait image by using a geometric shape, a facial contour, a body shape, or the like; The group 13 is electrically connected to the camera device 12, and analyzes and recognizes the image passing through the analysis module 13, and generates an analysis data, which is transmitted to the processing unit 2, wherein the analysis module 13 can be passed through the skin. Texture, image intensity, facial distance ratio, skin color and facial geometry change to determine the age and gender of the image of the captured target image. In addition, the analysis module 13 can also perform voiceprint analysis, clothing analysis, body shape analysis, Color analysis, sentiment analysis, expression analysis, and gesture analysis.

According to the above description, the processing unit 2 receives and stores the analysis data generated by the analysis module 13 for use by the manufacturer to perform data. Download, analyze and process. The processing unit 2 is further connected to a point of sale (POS: point of sales), a customer relationship management system (CRM), and an enterprise resource planning (ERP) to provide information. Download, analyze and process. It must be additionally noted that in another embodiment of the present invention, the processing unit 2 is disposed within the digital signage 1.

When the transaction is performed using the digital signage 1 of the present invention, the user performs the reading of the reading device 15 using a card 3 for performing a financial payment transaction such as a leisure card, a financial card, a credit card, an icash, or the like, or a mobile device 4 having an electronic wallet. The product information is displayed on the display unit 14. The reading device 15 is a card reader or a near field communication reader, and is electrically connected to the control unit 11. In addition, the user can obtain the preferential price of the product or the donated product by using the identification information 5 to identify the product, wherein the preferential information 5 is an electronic coupon and a quick response matrix code. Quick Response Code), user's face image information or user's gesture; the identification unit 16 includes an identification lens, which can be identified according to the type of the preferential information 5, and transmits the identification result to the control unit 11, and then displays The obtained preferential price or item is used on the display unit 14.

In this case, it must be additionally noted that the digital signage 1 of the present invention further includes an audio unit 17, an input device 18, and a voice receiving unit 19, wherein the audio unit 17 is configured to receive the control ticket. An audio signal sent by the element 11 emits a sound, and the audio unit 17 includes an audio processor and a speaker, and the audio processor converts the audio signal into an audio driving signal for driving the speaker to generate desired sound. Therefore, the manufacturer of the digital signage board 1 of the present invention can sound and cooperate with the display unit 14 by the audio unit 17, so that the consumer can have both sound and image feedback during use.

In the above description, the input device 18 is used for the user to input a user's personal information, and the input device 18 includes a keyboard, a tablet, a touch screen, a laser pointer or a mouse, and the user's personal information. It consists of at least one of a signature, a symbol, a number, and a text. In addition, the voice receiving unit 19 is configured to receive the voice of the user and transmit the voice to the analysis module 13 to interact with the digital signboard 1 , and the user can also input a text message or the like by using the input device 18 . Express opinions and interact with the digital signboard 1.

Thus, the above-mentioned system has completely and clearly explained the architectural configuration of a digital signage of the present creation, and, through the above, we can know that the creative department has the following advantages:

1. The digital signage 1 of the present invention comprises a reading device 15. When the user uses the digital tablet 1 of the present invention to conduct transactions, the user can use the leisure card, the financial card, the credit card, the icash, etc. to perform the financial payment transaction. The card 3 or the mobile device 4 with the electronic wallet senses and trades the reading device 15 to purchase a display on the display unit 14. The product information. In this way, only the digital kanban 1 of the present invention needs to be placed at a place where the consumer group must pass, so that the purpose of selling the goods can be achieved without occupying too much space, and the display unit 14 can also be made. Display a variety of advertising information to achieve the effect of earning advertising dollars to reduce the cost of store manufacturers.

2. In addition, the digital signage of the present invention uses the interaction between the camera 12 and the analysis module 13 to determine whether the image captured by the camera 12 is a portrait image, such as the geometric shape, the contour of the face, and the body shape. Analyze the age and gender of the person being intercepted by analyzing the texture of the skin, the intensity of the image, the proportion of the facial features, the skin color or the geometrical changes of the face. In this way, the population of the intercepted image can be further analyzed. If used in the commercial field, it can effectively reduce the cost and improve the correctness and convenience of data identification.

It is to be understood that the foregoing detailed description of the preferred embodiments of the present invention is not intended to limit the scope of the invention, Both should be included in the scope of the patent in this case.

1‧‧‧ digital board

11‧‧‧Control unit

12‧‧‧ camera

13‧‧‧Analysis module

14‧‧‧Display unit

15‧‧‧Reading device

16‧‧‧ Identification unit

17‧‧‧Audio unit

18‧‧‧ Input device

19‧‧‧ voice receiving unit

2‧‧‧Processing unit

3‧‧‧ cards

4‧‧‧Mobile devices

5‧‧‧Offer information

Claims (11)

A digital kanban is electrically connected to a processing unit and includes: a control unit for receiving signals sent by the processing unit; a camera device for intercepting images; and an analysis module for electrically connecting The image capturing device analyzes the image captured by the camera device and generates an analysis data for transmission to the processing unit; a display unit is electrically connected to the control unit and controlled by the control unit And displaying a product information and/or an advertisement information; a reading device electrically connected to the control unit; and an identification unit electrically connected to the control unit. The digital signage of claim 1, wherein the analysis module uses the geometric shape and the contour to determine whether the image captured by the camera device is a portrait image. The digital kanban according to claim 2, wherein the analysis module can determine the age of the image of the captured target by skin texture, image intensity, facial distance ratio, skin color and facial geometric changes. Gender; and the analysis module can perform analysis of any one or more of the following combinations: voiceprint analysis, garment analysis, body shape analysis, color analysis, Emotional analysis, expression analysis, and gesture analysis. The digital signage of claim 1, wherein the display unit is a cathode ray tube display, a liquid crystal display or an electroluminescent display. The digital signage of claim 1, wherein the reading device is a card reader or a near field communication reader. The digital signage of claim 5, wherein the user purchases the reading device by using a card or a mobile device capable of performing a financial payment transaction, such as a leisure card, a financial card, a credit card, an icash, or the like. Display the product information displayed on the unit. For example, the digital signage mentioned in the first paragraph of the patent application, wherein the user identifies the preferential information through the identification unit to obtain the preferential price of the product. For example, the digital signage mentioned in claim 7 is characterized in that the preferential information is an electronic coupon, a Quick Response Code, a user's face image information or a user's gesture. The digital signage of claim 1, further comprising an audio unit for receiving an audio signal from the control unit and emitting a sound, the audio unit comprising an audio processor and a speaker, the audio The processor converts the audio signal into an audio drive signal for driving the speaker to generate the desired sound. The digital signage of claim 1, further comprising an input device for inputting a user personal information, and the input device comprises a keyboard, a tablet, a touch screen, a laser pointer or a slide Mouse, and the user's personal information is composed of at least one of a signature, a symbol, a number, and a text. The digital signage of claim 10, further comprising a voice receiving unit for receiving a voice of the user and transmitting the voice to the analysis module, and the user can also input by using the input device Text to express opinions.