TW201740332A - Point of sales system and implementation method thereof - Google Patents

Abstract

A point of sales system and implementation method thereof are primarily related to a point of sale terminal connecting a plurality of advertisement platform servers. Each of the advertisement platform servers stores advertisement information of shop which can, for example be a general advertisement, or a fan page of Facebook, Twitter or Weibo. Customers can make a reservation on a store server via Internet connection, after clicking a page provided by the advertisement information. The present invention is characterized in that the point of sales system can make a customer source analysis, a consumer behavior analysis, and so on, after receiving a website message from the advertisement platform servers.

Description

Point of sale terminal system and implementation method thereof

A point-of-sale terminal system and an implementation method thereof, in particular, a point-of-sale terminal system and a method for implementing the same, which can receive customer information and consumer habits.

With the development of the Internet, the proportion of companies choosing online for online advertising has gradually increased. For advertisers engaged in e-commerce transactions, an accurate monitoring method for advertising effectiveness is needed to determine effective online advertising. And the corresponding fee for effective advertising. Currently, the specific traffic generated by online advertising is usually used to evaluate the performance of the advertisement, and the online advertisement is charged according to the traffic, and the traffic is usually clicked by advertisement. The number of clicks is measured. Therefore, the current online advertising effect is usually recorded by the number of clicks on the online advertisement to reflect the use of an advertisement monitoring site between the advertising website and the target website. For the website where the advertising product is located, such as an e-commerce website, the advertisement monitoring site may be a server of a third party, that is, a non-advertising website or a target website, or may be a server of the advertising website. When the user clicks on the advertisement on the Internet, the advertisement monitoring site sends a request to browse the target webpage, and the advertisement monitoring site After receiving the user's request, the number of clicks is first increased by 1, and then the requested target webpage is returned to the user, and the subsequent behavior of the user is no longer tracked. The number of clicks on the online advertisement reflects the online advertisement to some extent. The traffic to the target site, but did not track the behavior of the user after clicking the advertisement and could not determine whether the traffic introduced by the online advertisement had a beneficial effect, and this method did not control the malicious click. Therefore, the effect of online advertisements cannot be accurately reflected, and the accuracy of monitoring the effectiveness of online advertisements is low, which makes it impossible to determine the effectiveness of advertising on the Internet; in addition, it is actually introduced into the point of sale (or merchant). The customer consumption record is of great help to the merchant to understand and predict consumer preferences. Accordingly, if the point-of-sale terminal system can have this analysis capability, it will be more conducive to the sales of the merchant.

In view of the above problems, the present inventors have analyzed and researched existing mechanisms and techniques for detecting advertisement sources based on years of experience in related industries and system design, and are able to design a system for solving the above problems; The main object of the present invention is to provide a point-of-sale terminal system and a method for implementing the same, which can provide a consumer to connect through an advertisement platform server for making a reservation, and can provide a merchant source for customer source analysis and record consumer consumption information.

In order to achieve the above object, the point-of-sale terminal system of the present invention and the implementation method thereof mainly form an information connection with a plurality of advertisement platform servers. State, and multiple advertising platform servers contain advertising information of the business, such as general advertising, or FB Facebook, Twitter, Weibo community fan group, etc., when spending Through the use of electronic information devices to connect to the various advertising platform servers through the Internet, the advertising information displayed by the servers of each advertising platform can be used to further transmit a website information to the point-of-sale terminal system for reservation through the Internet connection. a program, and the point-of-sale terminal system has a source discriminating module, which can identify a source code included in the website information to know which advertisement platform server the consumer connects to the merchant server for reservation; The point-of-sale terminal system can also record the consumption records synchronously and store them in the system for subsequent analysis of consumer behavior.

In order for your review board to have a clear understanding of the purpose, technical features and effects of the present invention, the following description will be used in conjunction with the illustrations, please refer to it.

10‧‧‧Point of Sale Terminal System

101‧‧‧Business Server

12‧‧‧Advertising platform server

1011‧‧‧Central Processing Module

12’‧‧‧Advertising Platform Server

1012‧‧‧Source Discrimination Module

12”‧‧‧Advertising Platform Server

1013‧‧‧Booking module

10131‧‧‧Booking operation screen

10132‧‧‧ Date Confirmation Unit

10133‧‧‧Information input unit

1014‧‧‧Database

1015‧‧‧Information receiving module

11‧‧‧Internet

A‧‧‧ Consumers

B‧‧‧ Booking Information

C‧‧‧Booking Options

M‧‧‧ website information

M1‧‧‧ source code

21‧‧‧ Consumers browsing the advertising platform server page steps

22‧‧‧Information Link to Merchant Server Steps

23‧‧‧Analysis of consumer website source steps

24‧‧‧Customer's ordering steps

Figure 1 is a schematic diagram of the information flow of the present invention.

Figure 2 is a schematic diagram showing the composition of the website of the present invention.

Figure 3 is a schematic diagram showing the composition of the merchant server of the present invention.

Figure 4 is a schematic diagram showing the composition of the reservation module of the present invention.

Figure 5 is a schematic view (I) of the implementation of the present invention.

Figure 6 is a schematic view (2) of the implementation of the present invention.

Figure 7 is a schematic view (3) of the implementation of the present invention.

Figure 8 is a schematic view (4) of the implementation of the present invention.

Figure 9 is a schematic view showing the steps of the present invention.

Please refer to FIG. 1 , which is a schematic diagram of the information flow of the present invention. The point of sale terminal system 10 shown in the figure mainly has a merchant server 101, and the merchant server 101 is Forming an information connection with a plurality of advertising platform servers (12, 12', 12", ...) through an Internet 11, wherein each advertising platform server (12, 12', 12"...) Each of the advertisement information of the merchant is contained, and the advertisement information is not limited to a general click-through or window-out type advertisement, and may also be FB Facebook, Twitter, or Weibo. The social fan group page and the like have promotional information, and the consumer A can connect to the advertising platform server through the Internet 11 (such as a mobile phone, a tablet, a notebook computer, etc.) (12, 12', 12"...) to view an advertisement page displayed by each advertisement platform server (12, 12', 12"...), and further through each advertisement platform server (12, 12', 12". ..) send a website information M to the merchant server 101 via the Internet 11, and the merchant server 101 is receiving After the station information M, the customer source analysis can be performed, and the consumer A's consumption information can be recorded to further know which of the advertisement platform servers (12, 12', 12"...) The network link enters the merchant server 101 to make a reservation program, for example, entered by the fan group of FB Facebook, and can provide the merchant to record as a follow-up advertisement or operation and consumer A reference to consumption habits information.

Please refer to "Figure 2", which shows the information composition of the website of the present invention. According to "Figure 1," the website information M contains a source code M1, and the source code M1 is a identifiable website source. Information, which is the webpage code generated when Consumer A enters one of the advertising platform servers (12, 12', 12"...), and then converted to form the source code M1, while Consumer A is represented by the advertising platform. When the server (12, 12', 12", ...) is linked to the merchant server 101 for reservation, the source code M1 is transmitted along with the website information M, whereby the consumer A serves via one of the advertisement platforms. (12, 12', 12"...) When clicking a link (for example, via a hyperlink) to the merchant server 101, the merchant server 101 can synchronously receive the source code M1 and further analyze the information contained in the website information M. The source code M1 is used to know which advertisement platform server (12, 12', 12"...) the consumer A is connected to the merchant server 101.

Please refer to FIG. 3, which is a schematic diagram of the composition of the merchant server of the present invention. The merchant server 101 shown in the figure is mainly composed of a central processing module 1011 and a source discriminating module 1012. The information receiving module 1015 is configured to receive the advertising platform servers (12, 12', 12"...). The central processing module 1011 forms an information link with the source discriminating module 1012, the ordering module 1013, the database 1014, and the information receiving module 1015; the central processing module 1011 can be a micro control a source, a microprocessor or a central processing unit, etc.; the source discriminating module 1012 can process the source code M1 of the analysis website information M to know where the consumer A is from the advertising platform server (12, 12', 12" The website enters the merchant server 101; the order module 1013 is installed in the merchant server 101 in the form of an application, and the information is linked to the central processing module 1011 for the consumer A to enter the merchant servo. After the page of the device 101, the reservation module can be clicked to execute the reservation module 1013 to perform the reservation related work, and the on-site consumer A can also directly perform the reservation operation, for example, ordering or ordering on a tablet computer. According to the above, the reservation module 1013 of the present invention can be executed after the consumer A browses the page of the merchant, and can also be directly used by the tablet or other electronic device when the merchant consumes the site. The information processing is performed by the central processing module 1011, and the data can be stored, for example, the information of the reservation information of the consumer A, the source of the website, and the like.

Please refer to FIG. 4, which is a schematic diagram of the composition of the reservation module of the present invention. The reservation module 1013 shown in the figure can be presented with a reservation operation screen after being selected and executed. 10131 (not shown), the reservation operation screen 10131 includes a date confirmation unit 10132 and an information input unit 10133, wherein the date confirmation unit 10132 and the information input unit 10133 are linked by information, when the consumer performs When the reservation module 1013 is used, the date confirmation unit 10132 and the information input unit 10133 can be used to input a reservation information. For example, the date confirmation unit 10132 can confirm the reservation date and the availability of time, and input the consumption through the information input unit 10133. Number of people, contact number and other information.

Please refer to "Figure 5", which shows a schematic diagram of the implementation of the present invention (1). Please refer to "Figure 1" to "Figure 4". As shown in this figure, when Consumer A uses an electronic device (e.g., mobile phones, tablets, notebooks, etc.) are connected to each advertising platform server (12, 12', 12"...) via the Internet 11, for example, to a merchant fan group linked to FB Facebook (Facebook). Browse, and the merchant fan group linked to FB Facebook is only an example implementation, not a link that defines several ad platform servers (12, 12', 12"...), while Consumer A Linking to one of the advertising platform servers (12, 12', 12"...) to view the advertisement page of the merchant, the user can access the merchant servo through the Internet 11 information via a reservation information B of the page. 101.

Please refer to "figure 6", which shows a schematic diagram of the implementation of the present invention (2). According to the "figure 5", the consumer A can pass through one of the advertising platform servers (12, 12', 12" ...) The information is linked to the merchant server 101, and when the consumer A links to the page of the merchant server 101, the source discriminating module 1012 of the merchant server 101 can receive the server from the advertising platform (12, 12' , 12"...) website information M, and processed by the central processing module 1011 to analyze its source code M1 to know where the consumer A is from the advertising platform server (12, 12', 12".. The website enters the merchant server 101 and stores its source information in the database 1014, and the consumer A can also click on a reservation option C to make a subscription in the page displayed by the merchant server 101. Bit program.

Please refer to "Figure 7", which shows the implementation diagram (3) of the present invention. According to "Figure 6", after the consumer A clicks on the reservation option C, the screen is connected to the reservation module. The reservation operation screen 10131 of 1013, as shown in the figure, the reservation operation screen 10131, the consumer A can perform the date confirmation unit 10132 and the information input unit 10133 of the reservation operation screen 10131 to perform a reservation, for example, a click-to-book operation. The reservation date and the reservation time of the date confirmation unit 10132 in the screen 10131 confirm whether the reservation date or time is full, or click the information input unit 10133 in the reservation operation screen 10131 to perform the name of the consumer A. The input of the field, the telephone, the mailbox, and the like, and the operation screen of the date confirmation unit 10132 in the order operation operation screen 10131 and the reservation time, as shown in "Fig. 8", is shown in the figure. For the implementation diagram (4) of the present invention, as shown in the figure, when the consumer A clicks on the date confirmation unit 10132, for example, clicks on the reservation date or the reservation time, which displays the date or time that can be reserved, Darker numbers The time displayed and not available for reservation is displayed in a lighter color, so that the consumer A can easily judge whether the date or time to be reserved can be reserved.

Please refer to "Figure 9", which shows the steps of the implementation of the present invention. Please refer to "Figure 1" to "Figure 7". The implementation steps are as follows: (1) Consumers browse the advertisement platform server Step 21: Consumer A can connect the electronic device to each advertisement platform server (12, 12', 12"...) having a merchant advertisement page through the Internet 11, for example, FB Facebook (Facebook), Twitter, or Weibo's community fan group page and other promotional information pages; (2) Information link to the merchant server Step 22: Consumer A can use the advertising platform server (12, 12', 12"...) advertising information page, connected to the home page of the merchant server advertisement 101 through the Internet 11; (3) analysis of the consumer website source Step 23: Consumer A When the advertisement platform server (12, 12', 12", ...) is connected to the merchant server 101, the merchant server 101 receives the website information M via the information receiving module 1015, and drives the source through the central processing module 1011. The discriminating module 1012 processes and analyzes its source code M1 to know where the consumer A server (12, 12', 12"...) website enters the merchant server 101; (4) the consumer Performing a booking operation step 24: The merchant server 101 may further analyze the consumer website information M and store it in the database 1014, and the consumer A may click the reservation option C of the advertisement page of the merchant server 101 to make a reservation. The central processing module 1011 of the merchant server 101 is executed The bit module 1013 is configured to display the reservation operation screen 10131 for the consumer A to perform the reservation process, and further complete the consumer A's consumption information after the completion of the reservation operation, such as the reservation time and date, the ordered meal, The number of reservations and the like are stored in the database 1014.

As can be seen from the above, the point of sale terminal system of the present invention and its implementer The method, when the consumer enters the advertisement page of each advertisement platform, browses the merchant advertisement page, and then connects to the merchant server through the Internet to make a reservation, and the merchant server can receive a website from the advertisement platform server. Information, and use the merchant server for analysis to know which type of advertising information is connected to the merchant server by the consumer; accordingly, the present invention can be implemented to provide a consumer-providable advertisement The platform server is connected for reservation, and can provide a point-of-sale terminal system for analyzing the customer source and recording consumer consumption information, and a method for implementing the same.

The above description is only for the preferred embodiment of the present invention, and is not intended to limit the scope of the present invention; any changes and modifications made by those skilled in the art without departing from the spirit and scope of the invention , should be covered by the scope of this creation patent.

In summary, the effects of the present invention are patents such as "industry availability," "novelty," and "progressiveness" of the invention; the applicant filed an invention patent with the bureau in accordance with the provisions of the Patent Law. Application.

10‧‧‧Point of Sale Terminal System

101‧‧‧Business Server

11‧‧‧Internet

12‧‧‧Advertising platform server

12’‧‧‧Advertising Platform Server

12”‧‧‧Advertising Platform Server

A‧‧‧ Consumers

M‧‧‧ website information

Claims (7)

A point-of-sale terminal system, which respectively forms an information link with a plurality of advertisement platform servers, wherein the plurality of advertisement platform servers respectively carry an advertisement information of the merchant, and the advertisement information is available to a consumer through an internet device through an electronic device. The information is linked to the server of the advertisement platform for browsing, so that the point-of-sale terminal system can perform the customer source analysis of the consumer, which includes: a merchant server, and a plurality of the advertisement platform servers through the Internet The road forming information link has a central processing module, and at least one source discriminating module, a reservation module, a database and an information receiving module respectively form an information link with the central processing module, and the information is received. The module can receive a website information generated by the consumer browsing the advertisement information of the advertisement platform server, and the source discrimination module can analyze a source included in the website information through the driving of the central processing module. Coding, and the reservation module is installed in the merchant server in the form of an application. When the reservation module is executed, Showing a booking operation screen for the consumer picture in a book edited input bits of information, together with the source code analysis completed stored in the database in the booking operation. The point-of-sale terminal system according to claim 1, wherein one of the plurality of advertisement platform servers is a community fan group of FB (Facebook) Facebook. Such as the point-of-sale terminal system described in claim 1 of the patent scope, wherein several One of the advertising platform servers is the Twitter community fan group. The point-of-sale terminal system of claim 1, wherein one of the plurality of advertisement platform servers is a community fan group of Weibo. The point-of-sale terminal system of claim 1, wherein the ordering module is displayed after execution of a reservation operation screen, the reservation operation screen comprising a date confirmation unit and an information Input unit. A method for implementing a point-of-sale terminal system includes: a step of a consumer browsing an advertisement platform server page; a consumer connecting to an advertisement platform server via an internet device via an electronic device; and an information link to the merchant server Step: the consumer is browsed by the advertisement platform server through the internet, and the information is linked to a merchant server for browsing; an analysis of the source of the consumer website; the consumer browses the merchant server The server can receive a website information sent by the advertisement server of the advertisement platform, and a central processing module of the merchant server drives a source discriminating module to process and analyze a source code included in the website information; a consumer Performing a booking operation step; the consumer can click a reservation option of the advertisement page of the merchant server to make a reservation, so that the central processing module of the merchant server executes a reservation module to display a reservation The operation screen is for the consumer to input a reservation information, and the completed source code and the reservation information can be further analyzed. Stored in a database. The method for implementing a point-of-sale terminal system according to claim 6, wherein in the step of the customer performing the ordering operation, the book operation operation book The face confirmation unit includes a date confirmation unit and an information input unit, and the consumer can confirm the reservation date and the availability of the space through the date confirmation unit, or input the number of consumers and the contact number through the information input unit.