TW201624376A - Near-field push advertising system and method - Google Patents
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本發明是有關於一種廣告技術，且特別是有關於一種近場廣告推播系統與近場廣告推播方法。The present invention relates to an advertising technology, and in particular to a near field advertisement pushing system and a near field advertisement pushing method.
目前推播（Push）廣告大多數對使用者發送相同內容的廣告，少部分根據使用者所在地點以提供不同推播廣告內容的應用。目前發展雖然可大略對使用者進行分類以決定廣告訊息內容，但仍舊無法進一步推測使用者消費模式與消費喜好。具體來說，目前推播廣告技術無法將店家周圍的群眾細部區分為熟客、一般客人以及經過民眾等，甚至更多其他類別，導致對不同顧客群設計的推播廣告種類因此受限，達到的店家宣傳效果仍有改善空間。Currently, push advertisements mostly send advertisements of the same content to users, and a small number of advertisements that provide different advertisement advertisement contents according to the location of the user. Although the current development can roughly classify users to determine the content of advertising messages, it is still unable to further speculate on user consumption patterns and consumer preferences. Specifically, the current push advertising technology cannot distinguish the mass details around the store as regular customers, general guests, and the public, and even more other categories, resulting in limited types of push advertisements designed for different customer groups. There is still room for improvement in store promotion.
為了提升店家的近距離推播廣告宣傳效果，本揭示內容之一態樣是提供一種近場廣告推播系統，包含：第一偵測裝置與資料庫。第一偵測裝置設定第一距離門檻值；利用藍芽低耗能技術（iBeacon）偵測行動裝置之第一距離與識別碼。資料庫儲存行動裝置資料。其中該第一偵測裝置依據該第一距離與該第一距離門檻值決定事件並計算該事件之次數與時間；連線至該資料庫，更新該行動裝置資料，並根據該行動裝置資料發送推播廣告訊息至該行動裝置；該行動裝置資料記載該行動裝置之該第一距離、該識別碼、該事件、該事件之該次數與該時間。In order to enhance the effect of the close-up advertisement advertisement of the store, one aspect of the disclosure is to provide a near-field advertisement delivery system, comprising: a first detection device and a database. The first detecting device sets the first distance threshold; uses the Bluetooth low energy technology (iBeacon) to detect the first distance and the identification code of the mobile device. The database stores mobile device data. The first detecting device determines an event according to the first distance and the first distance threshold and calculates the number and time of the event; connecting to the database, updating the mobile device data, and transmitting according to the mobile device data Pushing the advertisement message to the mobile device; the mobile device data records the first distance of the mobile device, the identification code, the event, the number of times of the event, and the time.
本揭示內容之一實施例中，其中近場廣告推播系統更包含第二偵測裝置。第二偵測裝置設定第二距離門檻值；利用藍芽低耗能技術（iBeacon）偵測該行動裝置之第二距離與該識別碼；依據該第一距離、該第一距離門檻值、該第二距離與該第二距離門檻值決定該事件並計算該事件之該次數與該時間；連線至該資料庫，更新該行動裝置資料，根據該行動裝置資料發送該推播廣告訊息至該行動裝置。其中該行動裝置資料更記載該第二距離。In an embodiment of the present disclosure, the near field advertisement pushing system further includes a second detecting device. The second detecting device sets a second distance threshold; uses a Bluetooth low energy technology (iBeacon) to detect the second distance of the mobile device and the identification code; according to the first distance, the first distance threshold, the The second distance and the second distance threshold determine the event and calculate the number of times and the time; connect to the database, update the mobile device data, and send the push advertising message to the mobile device according to the mobile device data Mobile device. The mobile device data further records the second distance.
本揭示內容之一實施例中，其中該第二偵測裝置在該事件發生經過預設時間後，發送該推播廣告訊息至該行動裝置。In an embodiment of the present disclosure, the second detecting device sends the push advertising message to the mobile device after the event occurs for a preset time.
本揭示內容之一實施例中，其中該第二偵測裝置在該事件發生並且接收到預備信號後，發送該推播廣告訊息至該行動裝置。In an embodiment of the present disclosure, the second detecting device sends the push advertising message to the mobile device after the event occurs and the preliminary signal is received.
本揭示內容之一實施例中，其中該行動裝置資料更記載消費資料。In an embodiment of the present disclosure, the mobile device data further records the consumption data.
本揭示內容之另一態樣是提供一種近場廣告推播方法，包含下列步驟：透過第一偵測裝置設定第一距離門檻值；利用藍芽低耗能技術（iBeacon）偵測行動裝置之第一距離與識別碼；儲存行動裝置資料於資料庫；透過該第一偵測裝置依據該第一距離與該第一距離門檻值決定事件並計算該事件之該次數與該時間；連線至該資料庫，更新該行動裝置資料，並根據該行動裝置資料發送推播廣告訊息至該行動裝置；其中該行動裝置資料記載該行動裝置之該第一距離、該識別碼、該事件、該事件之該次數與該時間。Another aspect of the present disclosure is to provide a near field advertisement pushing method, comprising the steps of: setting a first distance threshold by using a first detecting device; and detecting a mobile device by using a Bluetooth low energy consuming technology (iBeacon) a first distance and an identification code; storing the mobile device data in the database; determining, by the first detecting device, the event according to the first distance and the first distance threshold and calculating the number of times of the event and the time; connecting to the time The database updates the mobile device data, and sends a push advertisement message to the mobile device according to the mobile device data; wherein the mobile device data records the first distance of the mobile device, the identification code, the event, the event The number of times and the time.
本揭示內容之一實施例中，更包含：透過一第二偵測裝置設定第二距離門檻值；利用藍芽低耗能技術（iBeacon）偵測該行動裝置之第二距離與該識別碼；依據該第一距離、該第一距離門檻值、該第二距離與該第二距離門檻值決定該事件並計算該事件之一次數與一時間；連線至該資料庫，更新該行動裝置資料，並根據該行動裝置資料發送該推播廣告訊息至該行動裝置；其中該行動裝置資料更記載該第二距離。An embodiment of the present disclosure further includes: setting a second distance threshold by using a second detecting device; detecting a second distance of the mobile device and the identifier by using a Bluetooth low energy-consuming technology (iBeacon); Determining the event according to the first distance, the first distance threshold, the second distance and the second distance threshold, and calculating the number of times and the time of the event; connecting to the database to update the mobile device data And sending the push advertisement message to the mobile device according to the mobile device data; wherein the mobile device data further records the second distance.
本揭示內容之一實施例中，更包含：在該事件發生經過預設時間後，透過該第二偵測裝置發送該推播廣告訊息至該行動裝置。In an embodiment of the present disclosure, the method further includes: sending the push advertisement message to the mobile device by using the second detecting device after the event occurs for a preset time.
本揭示內容之一實施例中，更包含：在該事件發生並且該第二偵測裝置接收到預備信號後，透過該第二偵測裝置發送該推播廣告訊息至該行動裝置。In an embodiment of the present disclosure, the method further includes: after the event occurs and the second detecting device receives the preliminary signal, sending the push advertising message to the mobile device by using the second detecting device.
本揭示內容之一實施例中，其中該行動裝置資料更記載消費資料。In an embodiment of the present disclosure, the mobile device data further records the consumption data.
綜上所述，本揭示內容係以增進近距離推播廣告的效果為出發點，透過iBeacon技術偵測商家附近使用者與商家的距離並藉此推測使用者行為，並根據行為將使用者進行分類為不同程度的顧客群以分別提供適當的推播廣告內容，進一步提升店家廣告效果。In summary, the disclosure is based on the effect of improving the advertisement of short-distance advertisements, and detects the distance between the users and the merchants in the vicinity of the merchant through the iBeacon technology, thereby estimating the user behavior and classifying the users according to the behavior. To provide appropriate push advertising content for different levels of customer groups, and further enhance the effect of store advertising.
為了使本揭示內容之敘述更加詳盡與完備，可參照附圖及以下所述之各種實施例。但所提供之實施例並非用以限制本發明所涵蓋的範圍；步驟的描述亦非用以限制其執行之順序，任何由重新組合，所產生具有均等功效的裝置，皆為本發明所涵蓋的範圍。To make the description of the present disclosure more detailed and complete, reference is made to the drawings and the various embodiments described below. The examples are not intended to limit the scope of the invention; the description of the steps is not intended to limit the order of execution thereof, and any device having equal efficiency resulting from recombination is covered by the present invention. range.
請參考圖1，其係繪示本揭示內容之第一實施例之近場廣告推播系統100。近場廣告推播系統100包含資料庫120與第一偵測裝置130。實作上，資料庫120可為快閃記憶體（flash memory）、硬碟（hard disk）、可由網路存取之資料庫或熟習此技藝者可輕易思及具有相同功能之電腦可讀取記錄媒體。第一偵測裝置130可為包含藍芽低耗能晶片組之定點式或可攜式裝置。Please refer to FIG. 1 , which illustrates a near field advertisement pushing system 100 of a first embodiment of the present disclosure. The near field advertisement pushing system 100 includes a database 120 and a first detecting device 130. In practice, the database 120 can be a flash memory, a hard disk, a network accessible database, or a computer readable by those skilled in the art having the same function. Record media. The first detecting device 130 can be a fixed-point or portable device including a Bluetooth low-energy chipset.
為具體說明本揭示內容之近場推播系統及方法，以下實施例均以餐廳環境為例；商家設置第一偵測裝置130於餐廳門口位置，偵測來往行人攜帶之行動裝置110並分析其行為模式後，發送推播廣告至行動裝置110；其中行動裝置110可以是智慧型手機（smart phone）、平板電腦（tablet PC）、手持多媒體播放器，或其他可攜式運算裝置。位於餐廳門口的第一偵測裝置130利用iBeacon技術偵測使用者攜帶的行動裝置110之第一距離與識別碼，第一距離為第一偵測裝置130與行動裝置110之間的距離，識別碼為可作為識別行動裝置110的獨特資訊。第一偵測裝置130設定第一距離門檻值作為事件觸發的條件，並依據第一距離與第一距離門檻值之間的關係決定觸發的事件，事件可包含攜帶行動裝置110的使用者接近第一偵測裝置130以及遠離第一偵測裝置130；第一偵測裝置130並同時記錄行動裝置110事件發生之次數與事件延續的時間。上述行動裝置110之第一距離、識別碼、事件、事件之次數與時間均記載於行動裝置資料，儲存於資料庫120內；第一偵測裝置130每隔一段時間或者當偵測到新的行動裝置資料時連線至資料庫120，以更新行動裝置資料。第一偵測裝置130根據該行動裝置資料對攜帶行動裝置110的使用者行為進行分類，以發送推播廣告訊息至使用者攜帶的行動裝置110。In order to specifically describe the near field broadcast system and method of the present disclosure, the following embodiments all take the restaurant environment as an example; the merchant sets the first detecting device 130 at the door of the restaurant to detect the mobile device 110 carried by the pedestrian and analyzes it. After the behavior mode, the push advertisement is sent to the mobile device 110; wherein the mobile device 110 can be a smart phone, a tablet PC, a handheld multimedia player, or other portable computing device. The first detecting device 130 located at the entrance of the restaurant detects the first distance and the identification code of the mobile device 110 carried by the user by using the iBeacon technology. The first distance is the distance between the first detecting device 130 and the mobile device 110, and the identification is The code is unique information that can be used as the recognition mobile device 110. The first detecting device 130 sets the first distance threshold as the event triggering condition, and determines the triggered event according to the relationship between the first distance and the first distance threshold. The event may include the user carrying the mobile device 110 approaching the first A detecting device 130 and a remote detecting device 130; the first detecting device 130 simultaneously records the number of occurrences of the mobile device 110 event and the duration of the event. The first distance, identification code, event, event number and time of the mobile device 110 are recorded in the mobile device data and stored in the database 120; the first detecting device 130 detects the new one at a time or when The mobile device data is connected to the database 120 to update the mobile device data. The first detecting device 130 classifies the user behavior of the mobile device 110 according to the mobile device data, and sends the push advertising message to the mobile device 110 carried by the user.
再者，於一實施例中，判別接近或遠離的第一距離門檻值可依需求彈性設計。舉例而言，透過第一距離決定的事件可包含攜帶行動裝置110的使用者接近餐廳以及遠離餐廳；第一偵測裝置130透過iBeacon技術的偵測範圍為十公尺，且第一距離門檻值設定為五公尺。當攜帶行動裝置110的使用者與餐廳門口第一偵測裝置130的第一距離小於五公尺時，第一偵測裝置130判斷事件為使用者接近餐廳，此時第一偵測裝置130發送特定廣告訊息至該行動裝置110，以增加使用者進入餐廳的意願。或者，於一實施例中，第一偵測裝置130透過距離和時間區別出潛在顧客；當攜帶行動裝置110的使用者位於第一偵測裝置130周圍五公尺之內，第一偵測裝置130判斷事件為使用者接近餐廳之後，開始計算使用者接近餐廳事件的延續時間；當攜帶行動裝置110的使用者進入第一距離門檻值範圍停留一段預設時間後，表示使用者可能對餐廳感興趣，此時第一偵測裝置130發送不同內容的廣告訊息至該行動裝置110以增加使用者進入餐廳的意願。當第一距離介於五公尺與十公尺之間時，第一偵測裝置130判斷事件為使用者經過餐廳，記錄行動裝置110的識別碼與使用者經過餐廳的事件，等待下次攜帶行動裝置110的使用者接近餐廳時，第一偵測裝置130發送特定廣告訊息至行動裝置110，以增加使用者進入餐廳的意願。Moreover, in an embodiment, the first distance threshold value that is determined to be close to or far away may be flexibly designed according to requirements. For example, the event determined by the first distance may include the user carrying the mobile device 110 approaching the restaurant and away from the restaurant; the detection range of the first detecting device 130 through the iBeacon technology is 10 meters, and the threshold of the first distance is Set to five meters. When the first distance between the user carrying the mobile device 110 and the first detecting device 130 of the restaurant door is less than five meters, the first detecting device 130 determines that the event is that the user approaches the restaurant, and the first detecting device 130 sends Specific advertising messages are sent to the mobile device 110 to increase the user's willingness to enter the restaurant. Alternatively, in an embodiment, the first detecting device 130 distinguishes the potential customers by the distance and the time; when the user carrying the mobile device 110 is located within five meters of the first detecting device 130, the first detecting device After determining that the user is close to the restaurant, the user begins to calculate the duration of the user's approach to the restaurant event; when the user carrying the mobile device 110 enters the first distance threshold for a predetermined period of time, the user may feel the restaurant Interestingly, the first detecting device 130 sends an advertising message of different content to the mobile device 110 to increase the user's willingness to enter the restaurant. When the first distance is between five meters and ten meters, the first detecting device 130 determines that the event is that the user passes through the restaurant, records the identification code of the mobile device 110 and the user's event passing through the restaurant, and waits for the next time to carry. When the user of the mobile device 110 approaches the restaurant, the first detecting device 130 sends a specific advertising message to the mobile device 110 to increase the user's willingness to enter the restaurant.
為了透過偵測攜帶行動裝置110的使用者移動方向以更加細部區分餐廳附近的使用者，請參照圖2，其係繪示本揭示內容之第二實施例之近距離廣告推播系統200。圖2的近距離廣告推播系統200除了增加第二偵測裝置240以外，其餘硬體與圖1的近距離廣告推播系統100實質上相同。實作上，第二偵測裝置240可設置於餐廳內部，可為包含藍芽低耗能晶片組之定點式或可攜式裝置。In order to distinguish users in the vicinity of the restaurant by detecting the moving direction of the user carrying the mobile device 110, please refer to FIG. 2, which illustrates a short-range advertisement pushing system 200 according to a second embodiment of the present disclosure. The short-range advertisement pushing system 200 of FIG. 2 is substantially the same as the short-range advertisement pushing system 100 of FIG. 1 except that the second detecting device 240 is added. In practice, the second detecting device 240 can be disposed inside the restaurant, and can be a fixed-point or portable device including a Bluetooth low-energy chipset.
位於餐廳內部之第二偵測裝置240設定第二距離門檻值並利用iBeacon技術偵測行動裝置110之第二距離與識別碼，第二距離為第二偵測裝置240與行動裝置110之間的距離。第二偵測裝置240接著依據第一距離、第一距離門檻值、第二距離與第二距離門檻值決定使用者觸發的事件並記錄事件之次數與時間，亦即以攜帶行動裝置110的使用者與位於餐廳門口的第一偵測裝置130之間的第一距離與第一距離門檻值，以及攜帶行動裝置110的使用者與位於餐廳內部的第二偵測裝置240之間的第二距離與第二距離門檻值之關係作為事件判斷的條件，事件可由攜帶行動裝置110的使用者接近第一偵測裝置130或第二偵測裝置240，以及攜帶行動裝置110的使用者遠離第一偵測裝置130或第二偵測裝置240的條件組合判斷決定；第二偵測裝置240並同時記錄行動裝置110事件發生之次數與事件延續的時間。第二偵測裝置240連線至資料庫120以更新行動裝置資料，其中行動裝置資料更記載第二距離。第二偵測裝置240根據行動裝置資料以發送推播廣告訊息至使用者攜帶的行動裝置110。The second detecting device 240 located inside the restaurant sets the second distance threshold and uses the iBeacon technology to detect the second distance and the identification code of the mobile device 110. The second distance is between the second detecting device 240 and the mobile device 110. distance. The second detecting device 240 then determines the event triggered by the user according to the first distance, the first distance threshold, the second distance and the second distance threshold, and records the number and time of the event, that is, the use of the mobile device 110. The first distance from the first detecting device 130 located at the entrance of the restaurant and the first distance threshold, and the second distance between the user carrying the mobile device 110 and the second detecting device 240 located inside the restaurant The relationship with the second distance threshold is used as a condition for event determination. The event may be accessed by the user carrying the mobile device 110 to the first detecting device 130 or the second detecting device 240, and the user carrying the mobile device 110 is away from the first detecting. The condition combination determination of the measuring device 130 or the second detecting device 240 determines; the second detecting device 240 simultaneously records the number of occurrences of the event of the mobile device 110 and the time of the event continuation. The second detecting device 240 is connected to the database 120 to update the mobile device data, wherein the mobile device data further records the second distance. The second detecting device 240 transmits the push advertising message to the mobile device 110 carried by the user according to the mobile device data.
再者，於一實施例中，判別攜帶行動裝置110的使用者接近或遠離的第一距離門檻值與第二距離門檻值均可依需求分別設定。舉例而言，透過第一距離與第二距離決定的事件可包含攜帶行動裝置110的使用者進入餐廳與離開餐廳；第一偵測裝置130與第二偵測裝置240透過iBeacon技術的可偵測範圍均為十公尺，且第一距離門檻值與第二距離門檻值均設定為五公尺。第二偵測裝置240放置於餐廳內部，配合位於餐廳門口的第一偵測裝置130偵測行動裝置110的距離以推測攜帶行動裝置110的使用者移動方向。當第一距離大於五公尺並且第二距離小於五公尺時，表示攜帶行動裝置110的使用者遠離餐聽門口的第一偵測裝置130並接近餐廳內部的第二偵測裝置240，判斷事件為使用者進入餐廳；當第一距離小於五公尺並且第二距離大於五公尺時，表示攜帶行動裝置110的使用者接近餐廳門口的第一偵測裝置130並遠離餐廳內部的第二偵測裝置240，判斷事件為使用者離開餐廳。此外，當事件為使用者進入餐廳，第二偵測裝置240開始開始計算事件延續時間，表示此時攜帶行動裝置110的使用者進入點餐前的階段；當到達預設時間之後，第二偵測裝置240判斷攜帶行動裝置110的使用者已完成點餐，並發送特定廣告訊息至行動裝置110；此時的特殊廣告訊息例如近期優惠活動資訊、快速響應矩陣碼（Quick Respond code）折價券等。透過區分餐廳顧客是否點餐完成，避免在顧客找尋座位途中忽略廣告訊息，而是在顧客點餐完成後的等待餐點時間內有效地發送廣告，增加顧客確實接收到廣告的機會。或者，於另一實施例中，區分使用者是否點餐完成透過商家內部設備發送預備信號至第二偵測裝置240決定。舉例而言，透過餐廳可攜式點餐裝置或定點式點餐裝置發送預備信號至第二偵測裝置240以表示攜帶行動裝置110的使用者是否完成點餐。Furthermore, in an embodiment, the first distance threshold value and the second distance threshold value that determine whether the user carrying the mobile device 110 is approaching or moving away can be respectively set according to requirements. For example, the event determined by the first distance and the second distance may include the user carrying the mobile device 110 entering the restaurant and leaving the restaurant; the first detecting device 130 and the second detecting device 240 are detectable by using the iBeacon technology. The range is ten meters, and the first distance threshold and the second distance threshold are both set to five meters. The second detecting device 240 is placed inside the restaurant, and the first detecting device 130 located at the entrance of the restaurant detects the distance of the mobile device 110 to estimate the moving direction of the user carrying the mobile device 110. When the first distance is greater than five meters and the second distance is less than five meters, it means that the user carrying the mobile device 110 is away from the first detecting device 130 of the dining door and close to the second detecting device 240 inside the restaurant, and judges The event is that the user enters the restaurant; when the first distance is less than five meters and the second distance is greater than five meters, it means that the user carrying the mobile device 110 approaches the first detecting device 130 at the restaurant door and away from the second inside of the restaurant. The detecting device 240 determines that the event is that the user leaves the restaurant. In addition, when the event is for the user to enter the restaurant, the second detecting device 240 starts to calculate the event duration, indicating that the user carrying the mobile device 110 enters the pre-meal stage; when the preset time is reached, the second Detector The measuring device 240 determines that the user carrying the mobile device 110 has completed ordering, and sends a specific advertising message to the mobile device 110; the special advertising message at this time, such as recent preferential event information, Quick Respond code, and the like. . By distinguishing whether the restaurant customer has finished ordering, avoiding ignoring the advertisement message while the customer is looking for a seat, the advertisement is effectively sent during the waiting meal time after the customer orders the meal, thereby increasing the chance that the customer actually receives the advertisement. Alternatively, in another embodiment, it is determined whether the user finishes ordering and sends a preliminary signal to the second detecting device 240 through the internal device of the merchant. For example, the preparatory signal is sent to the second detecting device 240 through the restaurant portable ordering device or the fixed-point ordering device to indicate whether the user carrying the mobile device 110 has finished ordering.
再者，於一實施例中，行動裝置110的識別碼、事件、事件發生次數、事件延續時間均儲存於資料庫120。舉例而言，透過記錄攜帶行動裝置110的使用者經過餐廳的次數、進入餐廳的次數、進入餐廳的時間，區別常客、一般顧客與經過民眾，行動裝置資料甚至可記載使用者消費資料例如消費金額與消費商品，以得知顧客偏好，再發送相關推播廣告訊息以增加顧客消費的機率；消費資料可透過商家即時更新至資料庫120或者使用者於結帳時透過第二偵測裝置240以iBeacon技術更新至資料庫120；即可根據客戶的來店次數、來店比例、消費金額或客戶偏好之消費產品種類自動給予不同程度的消費折扣，可依需求設定分類條件以鎖定不同顧客群進行廣告。Moreover, in an embodiment, the identification code, the event, the number of occurrences of the event, and the duration of the event of the mobile device 110 are stored in the database 120. For example, by recording the number of times the user carrying the mobile device 110 passes through the restaurant, the number of times of entering the restaurant, and the time of entering the restaurant, the difference between the frequent customers, the general customers, and the passing of the public, the mobile device data may even record the user's consumption data such as the amount of consumption. And the consumer goods, in order to know the customer's preference, and then send the relevant push advertising message to increase the probability of the customer's consumption; the consumption data can be updated to the database 120 through the merchant or the user can use the second detecting device 240 at the time of checkout. The iBeacon technology is updated to the database 120; the consumer discounts can be automatically given according to the customer's number of visits, the proportion of the shop, the amount of consumption, or the type of consumer products preferred by the customer, and the classification conditions can be set according to the requirements to lock different customer groups. ad.
如圖3所示，其係繪示本揭示內容之第三實施例之近場廣告推播方法。近場廣告推播方法300可應用於如圖1、圖2所示的近場廣告推播系統100、200。近場廣告推播方法300包括多個步驟S302~S306。然熟習本案之技藝者應瞭解到，在本實施例中所提及的步驟，除特別敘明其順序者外，均可依實際需要調整其前後順序，甚至可同時或部分同時執行。As shown in FIG. 3, it shows a near field advertisement pushing method of the third embodiment of the present disclosure. The near field advertisement pushing method 300 can be applied to the near field advertisement paging system 100, 200 as shown in FIGS. The near field advertisement pushing method 300 includes a plurality of steps S302 to S306. Those skilled in the art should understand that the steps mentioned in this embodiment can be adjusted according to actual needs, and can be performed simultaneously or partially simultaneously, unless the order is specifically stated.
首先，於步驟S302，位於餐廳門口的第一偵測裝置利用iBeacon技術偵測使用者攜帶的行動裝置之第一距離與識別碼，第一距離為第一偵測裝置與使用者攜帶的行動裝置之間的距離，識別碼為可作為識別行動裝置的獨特資訊。第一偵測裝置設定第一距離門檻值作為事件觸發的條件，並依據第一距離與第一距離門檻值之間的關係決定觸發的事件，事件可包含攜帶行動裝置的使用者接近第一偵測裝置以及遠離第一偵測裝置；第一偵測裝置並同時記錄行動裝置事件發生之次數與時間。；其中行動裝置可以是智慧型手機、平板電腦、手持多媒體播放器，或其他可攜式運算裝置。接著，於步驟S304，透過第一偵測裝置依據第一距離與第一距離門檻值決定一事件並記錄該事件發生之次數與事件延續的時間；上述行動裝置之第一距離、識別碼、事件、事件之次數與時間均記載於行動裝置資料，儲存於資料庫內。步驟S306中，透過第一偵測裝置每隔一段時間或者當偵測到新的行動裝置資料時連線至資料庫以更新行動裝置資料，並根據該行動裝置資料對攜帶行動裝置的使用者行為進行分類，以發送推播廣告訊息至使用者攜帶的行動裝置。First, in step S302, the first detecting device located at the entrance of the restaurant detects the first distance and the identification code of the mobile device carried by the user by using the iBeacon technology, and the first distance is the mobile device carried by the first detecting device and the user. The distance between the identification codes is unique information that can be used as a recognition mobile device. The first detecting device sets the first distance threshold as the event triggering condition, and determines the triggered event according to the relationship between the first distance and the first distance threshold, and the event may include the user carrying the mobile device approaching the first detecting The measuring device is further away from the first detecting device; the first detecting device simultaneously records the number and time of occurrences of the mobile device event. The mobile device can be a smart phone, a tablet, a handheld multimedia player, or other portable computing device. Next, in step S304, an event is determined by the first detecting device according to the first distance and the first distance threshold, and the number of occurrences of the event and the duration of the event are recorded; the first distance, the identification code, and the event of the mobile device The number and time of events are recorded in the mobile device and stored in the database. In step S306, the first detecting device is connected to the database to update the mobile device data at intervals or when new mobile device data is detected, and the user behavior of the mobile device is performed according to the mobile device data. The classification is performed to send a push advertisement message to the mobile device carried by the user.
再者，於一實施例中，判別接近或遠離的第一距離門檻值可依需求彈性設計。舉例而言，透過第一距離決定的事件可包含攜帶行動裝置的使用者接近餐廳以及遠離餐廳；第一偵測裝置透過iBeacon技術的偵測範圍為十公尺，且第一距離門檻值設定為五公尺。當攜帶行動裝置的使用者與餐廳門口第一偵測裝置的第一距離小於五公尺時，第一偵測裝置判斷事件為使用者接近餐廳，此時第一偵測裝置發送特定廣告訊息至該行動裝置，以增加使用者進入餐廳的意願。或者，於一實施例中，第一偵測裝置以距離和時間區別潛在顧客；當攜帶行動裝置的使用者位於第一偵測裝置周圍五公尺之內，第一偵測裝置判斷事件為使用者接近餐廳之後開始計算使用者接近餐廳事件的延續時間，當攜帶行動裝置的使用者進入第一距離門檻值範圍停留一段預設時間後，表示使用者可能對餐廳感興趣，此時第一偵測裝置發送不同內容的廣告訊息至該行動裝置以增加使用者進入餐廳的意願。當第一距離介於五公尺與十公尺之間時，第一偵測裝置判斷事件為使用者經過餐廳，記錄行動裝置的識別碼與使用者經過餐廳的事件，等待下次攜帶行動裝置的使用者接近餐廳時，第一偵測裝置發送特定廣告訊息至行動裝置，以增加使用者進入餐廳的意願。Moreover, in an embodiment, the first distance threshold value that is determined to be close to or far away may be flexibly designed according to requirements. For example, the event determined by the first distance may include the user carrying the mobile device approaching the restaurant and away from the restaurant; the first detection device has a detection range of 10 meters through the iBeacon technology, and the first distance threshold is set to Five meters. When the first distance between the user carrying the mobile device and the first detecting device at the entrance of the restaurant is less than five meters, the first detecting device determines that the event is that the user approaches the restaurant, and the first detecting device sends a specific advertising message to the The mobile device is designed to increase the user's willingness to enter the restaurant. Or in an embodiment, the first detecting device distinguishes the potential customers by distance and time; when the user carrying the mobile device is located within five meters of the first detecting device, the first detecting device determines that the event is used. After approaching the restaurant, the user begins to calculate the duration of the user's approach to the restaurant event. When the user carrying the mobile device enters the threshold of the first distance for a preset period of time, indicating that the user may be interested in the restaurant, the first detective The measuring device sends an advertising message of different content to the mobile device to increase the user's willingness to enter the restaurant. When the first distance is between five meters and ten meters, the first detecting device determines that the event is that the user passes through the restaurant, records the identification code of the mobile device and the event that the user passes through the restaurant, and waits for the mobile device to be carried next time. When the user approaches the restaurant, the first detecting device sends a specific advertising message to the mobile device to increase the user's willingness to enter the restaurant.
再者，於一實施例中，偵測攜帶行動裝置的使用者之移動方向以細部區分餐廳附近的使用者。透過位於餐廳內部之第二偵測裝置設定第二距離門檻值並利用iBeacon技術偵測行動裝置之第二距離與識別碼，第二距離為第二偵測裝置與使用者攜帶的行動裝置之間的距離。第二偵測裝置接著依據第一距離、第一距離門檻值、第二距離與第二距離門檻值決定使用者觸發的事件並記錄事件之次數與時間，亦即以攜帶行動裝置的使用者與位於餐廳門口的第一偵測裝置之間的第一距離與第一距離門檻值，以及攜帶行動裝置的使用者與位於餐廳內部的第二偵測裝置之間的第二距離與第二距離門檻值之關係作為事件判斷的條件，事件可由攜帶行動裝置的使用者接近第一偵測裝置或第二偵測裝置，以及攜帶行動裝置的使用者遠離第一偵測裝置或第二偵測裝置的條件組合判斷決定；第二偵測裝置並同時記錄行動裝置事件發生之次數與事件延續的時間。第二偵測裝置連線至資料庫以更新行動裝置資料，其中行動裝置資料更記載第二距離。第二偵測裝置根據行動裝置資料以發送推播廣告訊息至使用者攜帶的行動裝置。Furthermore, in one embodiment, the direction of movement of the user carrying the mobile device is detected to distinguish the users in the vicinity of the restaurant in detail. The second distance threshold is set by the second detecting device located inside the restaurant, and the second distance and the identification code of the mobile device are detected by using the iBeacon technology, and the second distance is between the second detecting device and the mobile device carried by the user. the distance. The second detecting device then determines the event triggered by the user according to the first distance, the first distance threshold, the second distance and the second distance threshold, and records the number and time of the event, that is, the user carrying the mobile device and a first distance and a first distance threshold between the first detecting device at the entrance of the restaurant, and a second distance and a second distance threshold between the user carrying the mobile device and the second detecting device located inside the restaurant The value relationship is used as a condition for event determination. The event can be accessed by the user carrying the mobile device to access the first detecting device or the second detecting device, and the user carrying the mobile device is away from the first detecting device or the second detecting device. The conditional combination judgment determines; the second detecting device simultaneously records the number of occurrences of the mobile device event and the time of the event continuation. The second detecting device is connected to the database to update the mobile device data, wherein the mobile device data further records the second distance. The second detecting device sends the push advertising message to the mobile device carried by the user according to the mobile device data.
再者，於一實施例中，判別攜帶行動裝置的使用者接近或遠離的第一距離門檻值與第二距離門檻值均可依需求分別設定。舉例而言，透過第一距離與第二距離決定的事件可包含攜帶行動裝置的使用者進入餐廳與離開餐廳；第一偵測裝置與第二偵測裝置透過iBeacon技術的可偵測範圍均為十公尺，且第一距離門檻值與第二距離門檻值均設定為五公尺。第二偵測裝置放置於餐廳內部，與位於餐廳門口的第一偵測裝置互相配合偵測行動裝置的距離以推測攜帶行動裝置的使用者移動方向。當第一距離大於五公尺並且第二距離小於五公尺時，表示攜帶行動裝置的使用者遠離餐廳門口的第一偵測裝置並接近餐廳內部的第二偵測裝置，判斷事件為使用者進入餐廳；當第一距離小於五公尺並且第二距離大於五公尺時，表示攜帶行動裝置的使用者接近餐廳門口的第一偵測裝置並遠離餐廳內部的第二偵測裝置，判斷事件為使用者離開餐廳。此外，當事件為使用者進入餐廳，第二偵測裝置開始計算事件延續時間，表示此時攜帶行動裝置的使用者進入點餐前的階段；當到達預設時間之後，第二偵測裝置判斷攜帶行動裝置的使用者已完成點餐，並發送特定廣告訊息至行動裝置；此時的特殊廣告訊息例如近期優惠活動資訊、快速響應矩陣碼折價券等。透過區分餐廳顧客是否點餐完成，避免在顧客找尋座位途中忽略廣告訊息，而是在顧客點餐完成後的等待餐點時間內有效地發送廣告，增加顧客確實接收到廣告的機會。或者，於另一實施例中，區分使用者是否點餐完成透過商家內部設備發送預備信號至第二偵測裝置決定。舉例而言，透過餐廳可攜式點餐裝置或定點式點餐裝置發送預備信號至第二偵測裝置以表示行動裝置是否完成點餐。Furthermore, in an embodiment, the first distance threshold and the second distance threshold that determine whether the user carrying the mobile device is approaching or moving away can be respectively set according to requirements. For example, the event determined by the first distance and the second distance may include the user carrying the mobile device entering the restaurant and leaving the restaurant; the detectable range of the first detecting device and the second detecting device through the iBeacon technology is Ten meters, and the first distance threshold and the second distance threshold are set to five meters. The second detecting device is placed inside the restaurant, and cooperates with the first detecting device located at the entrance of the restaurant to detect the distance of the mobile device to estimate the moving direction of the user carrying the mobile device. When the first distance is greater than five meters and the second distance is less than five meters, the user carrying the mobile device is away from the first detecting device at the entrance of the restaurant and close to the second detecting device inside the restaurant, and the event is determined to be the user. Entering the restaurant; when the first distance is less than five meters and the second distance is greater than five meters, it means that the user carrying the mobile device approaches the first detecting device at the entrance of the restaurant and away from the second detecting device inside the restaurant to judge the event Leave the restaurant for the user. In addition, when the event is that the user enters the restaurant, the second detecting device starts to calculate the event duration, indicating that the user carrying the mobile device enters the pre-meal phase; when the preset time is reached, the second detecting device determines The user carrying the mobile device has completed ordering and sends a specific advertising message to the mobile device; the special advertising message at this time is, for example, recent promotional information, quick response matrix code coupon, and the like. By distinguishing whether the restaurant customer has finished ordering, avoiding ignoring the advertisement message while the customer is looking for a seat, the advertisement is effectively sent during the waiting meal time after the customer orders the meal, thereby increasing the chance that the customer actually receives the advertisement. Alternatively, in another embodiment, it is determined whether the user finishes ordering and sends a preliminary signal to the second detecting device through the internal device of the merchant. For example, the preparatory signal is sent to the second detecting device through the restaurant portable ordering device or the fixed-point ordering device to indicate whether the mobile device finishes ordering.
再者，於一實施例中，行動裝置的識別碼、事件、事件發生次數、事件延續時間均儲存於資料庫。舉例而言，透過記錄攜帶行動裝置的使用者經過餐廳的次數、進入餐廳的次數、進入餐廳的時間，區別常客、一般顧客與經過民眾，行動裝置資料甚至可記載使用者消費資料例如消費金額與消費商品，以得知顧客偏好，再發送相關推播廣告訊息以增加顧客消費的機率；消費資料可透過商家即時更新至資料庫或者使用者於結帳時透過第二偵測裝置以iBeacon技術更新至資料庫；即可根據客戶的來店次數、來店比例、消費金額或客戶偏好之消費產品種類自動給予不同程度的消費折扣，可依需求設定分類條件以鎖定不同顧客群進行廣告。Furthermore, in an embodiment, the identification code, the event, the number of occurrences of the event, and the duration of the event of the mobile device are stored in the database. For example, by recording the number of times a user carrying a mobile device passes through a restaurant, the number of times of entering a restaurant, and the time of entering a restaurant, the difference between a frequent visitor, a general customer, and a passing person, the mobile device data may even record the user's consumption data such as the amount of consumption and Consumer goods, in order to know customer preferences, then send relevant push advertising messages to increase the probability of customer spending; consumption data can be updated to the database through the merchants or the user can update with iBeacon technology through the second detection device at checkout. To the database; you can automatically give different degrees of consumption discount according to the customer's number of visits, the proportion of the store, the amount of consumption or the type of consumer products preferred by the customer. The classification conditions can be set according to the requirements to lock different customer groups for advertising.
綜上所述，本揭示內容得以經由上述實施例，透過iBeacon技術偵測商家附近使用者的與商家之間的距離與使用者的移動方向，並根據行為模式將使用者進行分類，並可結合使用者的消費資料以分別提供適當的推播廣告內容，進一步提升使用者的消費意願以及貼近消費偏好，增進廣告效果。In summary, the present disclosure can detect the distance between the user and the merchant in the vicinity of the merchant and the moving direction of the user through the iBeacon technology, and classify the user according to the behavior mode, and can be combined. The user's consumption data is provided separately to provide appropriate push advertising content, which further enhances the user's willingness to consume and close to the consumer preference, and enhances the advertising effect.
雖然本揭示內容已以實施方式揭露如上，然其並非用以限定本發明，任何熟習此技藝者，在不脫離本揭示內容之精神和範圍內，當可作各種之更動與潤飾，因此本發明之保護範圍當視申請專利範圍所界定者為準。Although the present disclosure has been disclosed in the above embodiments, it is not intended to limit the invention, and the present invention may be modified and retouched without departing from the spirit and scope of the present disclosure. The scope of protection is subject to the definition of the scope of patent application.
為讓本揭示內容之上述和其他目的、特徵、優點與實施例能更明顯易懂，所附符號之說明如下：
100‧‧‧近場廣告推播系統
110‧‧‧行動裝置
120‧‧‧資料庫
130‧‧‧第一偵測裝置
200‧‧‧近場廣告推播系統
240‧‧‧第二偵測裝置
300‧‧‧近場廣告推播方法
S302~S306‧‧‧步驟The above and other objects, features, advantages and embodiments of the present disclosure will become more apparent and understood.
100‧‧‧ Near-field advertising system
110‧‧‧ mobile devices
120‧‧‧Database
130‧‧‧First detection device
200‧‧‧ Near-field advertising system
240‧‧‧Second detection device
300‧‧‧ Near-field advertising method
S302~S306‧‧‧Steps
為讓本揭示內容之上述和其他目的、特徵、優點與實施例能更明顯易懂，所附圖示之說明如下： 圖1係說明本揭示內容第一實施例之近場廣告推播系統示意圖； 圖2係說明本揭示內容第二實施例之近場廣告推播系統示意圖；以及 圖3係說明本揭示內容第三實施例之近場廣告推播方法流程圖。The above and other objects, features, advantages and embodiments of the present disclosure will become more apparent and understood. FIG. 2 is a schematic diagram showing a near field advertisement pushing system according to a second embodiment of the present disclosure; and FIG. 3 is a flowchart illustrating a near field advertisement pushing method according to a third embodiment of the present disclosure.
300‧‧‧近場廣告推播方法 300‧‧‧ Near-field advertising method
S302~S306‧‧‧步驟 S302~S306‧‧‧Steps
Claims (10)
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| TW201624376A true TW201624376A (en) | 2016-07-01 |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| TWI648692B (en) * | 2017-10-18 | 2019-01-21 | 曹建華 | Advertising playing method and system |
| TWI818259B (en) * | 2021-05-19 | 2023-10-11 | 國立臺灣大學 | Push blockage prediction method and system based on deep learning approach |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| TWI648692B (en) * | 2017-10-18 | 2019-01-21 | 曹建華 | Advertising playing method and system |
| TWI818259B (en) * | 2021-05-19 | 2023-10-11 | 國立臺灣大學 | Push blockage prediction method and system based on deep learning approach |
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